1960's poster research

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I was not feeling very inspired by my previous research so decided to read a book called “film posters of the 60s”, edited by Tony Nourmand and Graham Marsh to give me some new ideas for my poster that would support retro’s return to fashion amongst young people.

I noticed some elements of the posters were great techniques common in many of them. Here are some of my favorites:



I really like the affect of putting the image within the title in this poster. It means the text becomes a major part of the poster as opposed to an extra element. It also adds a sense of mystery as you cannot see the whole of the subjects face.

All the above posters have used a colour filter to tint their images which looks artistic and interesting, as well as presenting something about the film through the connotations of the colour.


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I noticed that the text effect used in these posters for “Psycho” is similar to the technique I used of shattering my text. This technique allows the text to also have a meaning within the poster and creates a stronger brand identity as it is unconventional.





Most of the posters I looked at used similar, bold, sans serif, compacted fonts, often in justified blocks and I really liked the affect it creates. As such a common convention, I used this effect in my own work, I think the viewer would immediately associate it with this era and like the “retro” affect.









1960's poster research

Documents

film posters

text effect

retro affect

colour filter

common convention

great techniques common

compacted fonts

sans serif