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• 1963 Founded by Ralph J. Roberts purchased American Cable Systems 15,000 customers and 5 channels

• 1969 Incorporated under the new name Comcast Corporation

• 1981 Entered video game world by introducing Pac-Man and Asteroids

• 1988 Cellular division is formed

• 1995 Purchased cable operation of E. W. Scripps Company making them the #3 cable company with 4.3 million customers

• 2001 Acquired AT&T Broadband becoming largest cable television operator 22 million customers

• 2005 Launches digital voice (digital home phone)• 1996 Launches first broadband internet service• 2010 Rebranded to Xfinity Platform• 2011 Launches Home Security Services• 2014 Merged with Time Warner Cable

• One of the lowest reported feed interruptions because of the cable feed

• They have lots of capital to help weather economic cycles

• Owns NBC Universal, controls and develops its’ own programming

• Development of proprietary technologies

• Target market is basically everyone

• Gross profit margin of 61% over the past 5 years

STRENGTHS

• The co-axial cable system is becoming outdated, up keep is a cost high factor

• Company is becoming too big to regulate all employees

• Lack of software packages for its services

• Competitors are changing with the times. Newer, better, faster

• Capital Expenditures• Customer Service

WEAKNESSES

• Tech Support Live Video

• National Hot Spot Locations

• Home Security Growth

• Customer Service Experience

• 3D Televisions

• Quadruple Play

OPPORTUNITIES

• Economic Struggles

• Competitors

• Competitor Mergers

• Smart Devices with data capabilities

• Ability to skip commercials (hurts advertisers)

• Sharing Pipes (Government Reform)

• Poor results from satisfaction surveys

THREATS

• Pricing on Video

• Quadruple Bundle

• Mystery Shopper Programs

• Customer Service Training

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