1999 called, they want their website back
DESCRIPTION
We recently hosted a free webinar with Bill Baylis on the topic of sucky and outdated websites. Bill and I both agreed that many websites seem to be stuck in 1999. Many businesses and business owners still haven’t figured out how important a website is to their future success. Although social media is important, a website is still the central hub of a business’s online presence. See the recap of the presentation at http://www.triblio.com/blog/5-reasons-website-sucks/TRANSCRIPT
1999 Called, They Want Their
Website BackPresented by:
Jeff Zelaya, Sales Manager, Triblio&
Bill Baylis, CEO, Marketing Success Machine
Agenda
• Meet The Presenters
• 5 Signs You Have a 1999 Website
• Solutions
• Important Questions To Ask
• Final Thoughts
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http://www.Triblio.com
Meet Bill
• CEO of Marketing Success Machine• Lifelong Entrepreneur• SMB & Mid-Market Expertise• Father of Twins
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http://www.Triblio.com
Meet Jeff
• Most Recommended Sales Exec Under 30• Head of Sales @ Triblio• Tech Entrepreneur• 50+ Speaking Engagements in the Past 3
Years
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http://www.Triblio.com
#1: It’s ALL about me
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Bad Example
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Solution
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• Focus on your audience
• What’s in for them?
• Keep it simple
• Make your audience feel special
• Build trust
http://www.Triblio.com
Good Example
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#2: No Clear CTA
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Bad Example
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Solution
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• Add clarity on what action to take
• Limit choices
• Don’t be overly aggressive
• Use optimized landing pages
• Offer relevant incentives
• Implement progressive profilinghttp://www.Triblio.com
Good Example
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Good Example
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Solution
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• Give your website personality & a voice
• Use real images/media (no stock
photos)
• Lead with nugget sized information
• Tell me what’s trending or popular right
now
• Make it easy to find what I’m looking for
• Add Social Mediahttp://www.Triblio.com
Good Example
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#4: Not Capturing Info
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Bad Example
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Solution
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• Set up Google Analytics
• Make it easy for visitors to share
• Monitor bounce and referral trends
• Test pop ups in relevant places
• Real Time Personalization
http://www.Triblio.com
Good Example
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Bad Example
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Good Example
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Solution
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• What’s your brand messaging?
• Pick a color scheme
• Uniformed navigation
• Publish & share content frequently
http://www.Triblio.com
Content Hubs
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Content Hubs
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Content Hubs
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Try Triblio for Free
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Want a Website Review?
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Email Bill at [email protected] get a free website audit
http://www.Triblio.com
3 Important Questions To Ask
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1. When was the last time I updated my
website?
2. Is my website engaging visitors?
3. Is my website generating leads and sales?
http://www.Triblio.com
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Thank You!
Bill [email protected]://www.linkedin.com/in/billbaylis
Jeff [email protected]://www.linkedin.com/in/jeffzelaya
http://www.Triblio.com