19th annual world forum and symposium global challenges ...€¦ · joydeep bose, president and...

Hyatt Regency •Monterey, California, USAJune 14 - 17, 2008

“Meeting Food System Challenges ThroughInnovation and Entrepreneurship”

International Food and Agribusiness Management Association

GlobalChallengesLocalSolutions

Budapest, Hungary June 20 - 23, 2009

IAMA Business Office PO Box 14145 • College Station, TX 77841-4145 • USA • Tel: 1-979-845-2118 • Fax: 1-979-862-1487 • [email protected] • www.ifama.org

19th Annual World Forum and Symposium

Conference Program

EgerTokajSarospatak Debrecen Hajduszoboszlo

SOCIALEVENTS

DearFriendsofIAMA,LadiesandGentlemen,It is my pleasure to welcome you to Budapest, Hungary for IAMA’s 19th Annual World Forum, Symposium and Case Conference. In November 2006, we defined themainthemeforthisinternationalconference, “Global Challenges and Local Solutions”,asrelatedtofoodandagribusiness.Giventheeventsofthepast24months, the topic remains extremely relevant and timely. Globalization has influenced the food and agribusiness sector in numerous ways. Forum sessions will discusstrendsintheagri-foodchainsandexplainwhyglobalchallengesnaturallyleadtoavarietyoflocalsolutions.Panelistswillpresentthelatestdevelopmentsintheworldtradeoffoodproducts,foodquality,safetyandinnovations.AccomplishedspeakersfromCentralandEasternEuropewilloffertestedsuccessesaspossiblesolutionstobroaderglobalchallenges.Theaudienceisinvitedtoparticipateandsharelocalsuccessesfromtheirregions.AregionalproductssessionisofferedfeaturingspeakersfromdifferentEuropeanregionswhodiscusshowtoconnectlocalidentityandfoodculturetoregionalproductsandinnovationswithasustainable influence on rural business development. In recent months, we have seen a global food crisis followed by global financial crisis, and now, a global economic crisis that is predicted by some to rival the crisis of 1929-1933.Theserecenteventshavenecessitatedtheadditionoftheclosingsession,“Global Economic Crisis: Strategies for Future Development.” Hon.CaroleBrookinswillleadthissessionwhichoffersusanopportunitytodiscusstheseissuestogetherbeforewepartwaysandreturntoourrespectivehomes.TofurtherIAMA’scommitmenttostudentdevelopment,IAMAworkedwithvarioussponsorstoprovide32studentswithtravelgrantstoattendthisyear’sconfer-ence.OneexcitingportionoftheprograminvolvingstudentswillbetheStudentCaseCompetition.NineteamscomprisedofstudentsrepresentinguniversitiesfromHungary,Canada,NetherlandsandUSAwillcompetebyaddressinga“realworld”problemandpresentingtheirsolutionsbeforeapanelofinternationaljudgesfromindustryandacademia.Inadditiontoanoutstandingprofessionalprogram,wewillprovidegoodfood,musicandentertainment.Wehopeyouwillenjoyyourvisit,makenewfriendsandgainmanyusefulnewideasthroughouttheconference.

Lászlό VajdaDepartmentHead,EUCoordinationandInternationalAffairs,HungarianMinistryofAgricultureandRuralDevelopmentIAMAPresident,2007-2009

Student-IndustryReceptionSponsoredbyCoca-ColaEuropaCongressCenter,RoofGardenSaturday,June20;7:30PM–9:00PM

Acasual-socialnetworkingeventforstudent,industry,governmentandacademicconferenceparticipants.

WelcomeReceptionSponsoredbyMinistryofAgriculture,HungaryMuseumofHungarianAgricultureSunday,June21;7:00PM–10:00PMBuses Depart: 6:30PM Return: 10:00PM

TheeveningwillfeaturedinnerandaViolinConcertattheMuseumofHungarianAgriculture,whichisthelargestagriculturalmuseuminEurope.ItislocatedintheCityParkneartheVajdahunyadCastleinBudapest.BestPaperandStudentCaseCompetitionAwardwinnerswillbeannouncedduringthereception.

PresidentialBanquetSponsoredbyOTPBankPlc,HungaryLazarEquestrianParkMonday,June22;6:30PM–11:00PMBuses Depart: 6:30PM Return: 11:00PM

The equestrian park, established near Gödöllő, is located about 35 km from Budapestandfeaturestheworldchampioncarriage-ridingLázárbrothers.GuestscantakeawalkintheHungarianvillageyardandbecomefamiliarwithancientHungariandomesticlivestockbreedsincludingthegreycattle,long-wooledsheep,mangalicapig,andthepulidog.Thedinnerprogramfeaturesanequestrianshowwithfolkandgypsymusic.

Sinceitsfounding,IAMAhasbeensuccessfulduetothevision,hardworkandcreativeeffortsofafewkeyindividuals.TheseindividualshavedistinguishedthemselvesasleadersinthefoodandagribusinessindustryaswellasinservicetoIAMA.ThisisthehighestawardgivenbyIAMAandisawardedonlytomem-berswhohavemadeoutstandingandsustainedcontributionstothesuccessoftheorganization,andaredemonstratedleadersinthefoodandagribusinessindustry.

GregoryA.Baker

Director,FoodandAgribusinessInstituteProfessor,DepartmentofManagement

SantaClaraUniversity,SantaClara,CA,USA

ConferenceAttiren IAMAForum&Symposium:BusinessAttiren WelcomeReception:BusinessAttiren PresidentialBanquet:Business/Casualn Tours:Casual/Seasonal

TranslationSimultaneousEnglish-HungariantranslationprovidedduringallForumSessions(Monday-Tuesday).

InternetCorner(FreeofCharge)Internetaccesswillbeavailableduringconferencehours

Recommended-TaxiCompanyCityTaxi:+361-211-1111

2009IAMAFELLOWSAWARD

GENERALINFORMATION

PRESIDENT’SMESSAGE

FORUMSESSIONS

FRIDAY,JUNE19

12:00PM-6:00PMIAMARegistrationDesk(Lobby)

5:00PM(Lobby,1stfloor)DeadlineforCaseCompetitionTeamstoRegister

7:30PM(TörleyVineyard)Departure: 6:30PM Return: 10:00PMIAMABoardofDirectorsDinner

SATURDAY,JUNE207:00AM-6:30PMRegistrationDesk(Lobby)PosterDisplayArea(Lobby)

7:00AM–8:00AM(Maastricht)StudentTravelGrantMeeting

8:00AM–8:30AM(Copenhagen)SymposiumWelcomeSessionSymposium Co-Chair:Francis Declerck AssociateProfessor,ESSECBusinessSchool,FranceAgribusinessMegatrendsKeynote Speaker: Ernesto Gallo, ZamoranoUniversity,Honduras 8:45AM–10:15AMSymposiumSessions(AmsterdamBruxelles,Maastricht,Rome,Strasbourg)CaseConferenceWelcomeSession(Nice)FAOWorkshopI(Copenhagen)

10:15AM–10:45AMNetworkingBreak

10:45AM–12:15PMSymposiumSessions(Amsterdam,Bruxelles,Maastricht,Rome,Strasbourg)CaseConferenceII(Nice)FAOWorkshopII(Copenhagen)SpecialSession:(Zurich)Socio-Economic Development. The Next Green Revolution. See program flyer.

12:15PM–1:30PMLunch

1:15PM–6:15PM(Zurich)StudentCaseCompetition–PreliminaryRounds

1:30PM–3:00PMSymposiumSessions(Amsterdam,Bruxelles,Maastrich,Strasbourg,Rome)CaseConferenceIII(Nice)FAOWorkshopIII(Copenhagen)

3:00PM–3:30PMNetworkingBreak

3:30PM–5:00PMSymposiumSessions(Amsterdam,Rome,Bruxelles,Maastricht,Strasbourg)CaseConferenceIV(Nice)FAOWorkshopIV(Copenhagen)

3:30PM–5:30PM(EuropaLobbyBoardRoom)IAMAExecutiveCommitteeMeeting

5:00PM–5:30PMNetworkingBreak

5:30PM–7:00PMSymposiumSessions(Bruxelles,Maastrich,Rome,Strasbourg)CaseConferenceV(Nice)FAOWorkshopV(Copenhagen)SpecialSession:(Amsterdam)Food Dynamics and Innovation: Challenge of Sustainability

7:30PM–9:00PM

Student-IndustryReceptionEuropa Congress Center, Roof Garden

Sponsored by:TheCoca-ColaCompany

SUNDAY,JUNE21

7:00AM-6:30PMRegistrationDesk(Lobby)PosterDisplayArea(Lobby)

7:30AM–12:00PM(Maastricht)IAMABoardofDirectorsMeetingBreakfastprovided

8:00AM–9:30AMSymposiumSessions(Amsterdam,Bruxelles,Rome,StrasbourgZurich)CaseConferenceVI(Nice)FAOWorkshopVI(Copenhagen)


10:00AM–11:30PMSymposiumSessions(Amsterdam,Bruxelles,Rome,Strasbourg,Zurich)CaseConferenceVII(Nice)FAOClosingSession(Copenhagen)

11:30AM–12:00PMNetworkingBreak

12:00PM–1:00PMSymposiumSessions(Amsterdam,Bruxelles,Rome,Strasbourg,Zurich)CaseConferenceVIII(Nice)

12:30PM–2:15PM2010ProgramPlanningCommitteeLunch


2:15PM–3:45PMStudentCaseCompetition-FinalRound(Copenhagen)SpecialSession:(Nice)Metropolitan Agriculture I. See program flyer.SpecialSession:(Strasbourg)Sustainability in Agri-Food Chain / GRI – SAI See program flyer.DiscussionSession:(Rome)Strategies to Revitalize Albania’s AgricultureSpecialSession:(Maastricht)Market Opportunities for Hungarian Wine and Spirits

BiofuelsSessionI(Bruxelles)TensionBetweenthe4F’sFood-Fiber-Fuel-FeedThisisatwo-partbiofuelsdiscussion.ThefirstsessionwillprovideEuropeanandinternationalviewpoints.

Chair: Hector R. Laurence,PresidentandCEO,McLarenHoldings,ArgentinaJózsef Popp, DeputyGeneralDirector,ResearchInstituteforAgriculturalEconomics,HungaryJordi Rosell,Professor,AppliedEconomy,UAB,FundacionTriptolemos,SpainLaszlo Mathe,BioenergyCoordinator,WWFInternational/WWFScotland,UK

3:45PM–4:30PMPosterReceptionand

NetworkingBreakSponsored by:

SantaClaraUniversity

4:30PM–6:00PM(Nice)SpecialSession:Metropolitan Agriculture IISee program flyer.

SYMPOSIUMSESSIONS

FORUMSESSIONS

BridgeSession:(Copenhagen)AgribusinessEducationinPast,PresentandFutureThissessionwillprovideanoverviewofagribusinesseducationprogramsinfourgeographicalareasthatareatdistinctpointsintheirevolutionasproducersandconsumersofagriculturalandfoodproducts,aswellasaforward-lookingperspectiveonhumancapitalneedsfromaleadingglobalemployerofagribusinessmanagers.Lessonsfromthissurveycanprovideguidancetobusinessesandeducationalinstitutionstoensurethatworld-classhumancapitalisavailabletomeetthechallengesandneedsinthenext20years.

Chair and Introduction: Mary Shelman, Director,AgribusinessProgram,HarvardBusinessSchool,USACsaba Forgács, DepartmentofAgriculturalEconomicsandRuralDevelopment,CorvinusUniversityofBudapest,HungaryGábor Szabó, Professor,DepartmentofRuralDevelopmentandAgriculturalEconomics,UniversityofDebrecen,HungaryCsaba Székely,Professor,Dean.FacultyofEconomics,UniversityofWest-HungaryMarcos Fava Neves,ProfessorofPlanningUniversityofSãoPaulo,andMarkestratResearcher,BrazilJoydeep Bose, PresidentandGlobalHead,HumanResources,OlamInt’l.SingaporeAidan Connolly, VicePresident,AlltechBiotechnology,USA

7:00PM–10:00PMTheWelcomeReception

Museum of AgricultureSponsored by:

TheHungarianMinistryofAgriculture

MONDAY,JUNE22

7:00AM-6:00PMRegistrationDesk(Lobby)

7:30AM–8:30AM(RegeHotel,Diningroom)FellowsBreakfast

8:30AM–9:00AM(Copenhagen)WelcomeandFellowAwardCeremony

Chair:László Vajda,IAMAPresident,HungaryCsaba Molnár, Minister,PrimeMinister’sOffice,HungarySándor Csányi,ChairmanandCEO,OPTBankPlc.,HungaryJerry Siebert, Exec.VicePresident,IAMA,USA

9:00AM-10:30AM(Copenhagen)GlobalChallenges,LocalSolutions:TrendsinFoodandAgribusinessGlobalizationhasimpactedthefoodandagribusinesssectorinnumerousways.Thissessiondiscussestrendsintheagri-foodchainsandexplainswhyglobalchallengeslogicallyleadtodifferentlocalsolutions.Panelistspresentthelatestdevelopmentsintheworldtradeofagriculturalandfoodproducts,pricefluctuations,foodquality,safetyissues,andinnovationsinnewproductdevelopment.AsynopsisoftheCentralandEasternEuropeansolutions,aspossibleanswerstoglobalchallengeswithintheagri-foodchain,willbepresented.Theaudienceisinvitedtocontributebysharingexperiencesfromvariousregionsintheworldandtodiscussthereasonswhyandhowglobalchallengesleadtodifferentlocalsolutions.

Chair: H. Christopher Peterson,NowlinChairConsumer-ResponsiveAgriculture,ProductCenter,MichiganStateUniversity,USAHans Jöhr, CorporateHeadofAgriculture,Nestlé,S.A.SwitzerlandCsaba Csaki, ProfessorandHeadofDepartment,CorvinusUniversityBudapest,FormerSeniorAdvisorforAgricultureandRuralDevelopmentPolicies,WorldBank,Hungary10:30AM–11:15AMNetworkingBreak

11:15AM–12:45PM(Copenhagen)HowtheVisegrad-4CountriesareRespondingtoGlobalChallengesTheentryofCentralEuropeancountriesintotheEuropeanUniondramaticallychangedthecompetitivepositionofagri-businessandthefoodindustryinthisregion.Althoughthesecountriespreparedthemselvesintensivelyforthechange,therealityhasproducedvariedresults.CEO’sfromVisegrad-4countriesrepresentingPoland,CzechRepublic,SlovakRepublicandHungarywillsharetheirknowledgeofthistransitionandhowtheyovercamebarrierstosolveproblems.Learnhowtheyadaptednewstrategiestobecomeandremaincompetitive.Whataretheessentialelements?Dolocalsolutionstoglobalchallengesdiffersignificantlyfromeachother?Aresolutionsinonecountrymoreeffectivethananother,andwhy?Chair: Jan van Roekel,ManagingDirector,STIRR,NetherlandsTomás Kreutzer, Director,FederationofFoodandDrinkIndustries,CzechRepublic

György Raskó,President,CsopakHolding,HungaryGerd Boeckenhoff, GeneralManager,Rabobank,PolandIgor Mancel,Chairman,WineGrowersUnionofSlovakia,SlovakRepublic


12:45PM–2:30PM(Zurich)IFAMRManagingEditorMeetingWorkingLunch

2:30PM–4:00PM(Copenhagen)FoodProductsforHealthandWell-being:GlobalandLocalDevelopmentsThefoodindustryissupportedbyanintegratedandstrategicbodyofresearchinnutrition,food,consumersciencesandfoodchainmanagementtodeliverinnovativeandhigh-qualityfoodproductsforglobalmarketswhichmeetconsumerneedsandexpectations.Theseproductstogetherwithrecommendedchangesindietaryregimesandlifestylesaredesignedtohaveapositiveimpactontheoverallqualityoflife.Toachievethesegoalsitisnecessarytouniteanarrayofstakeholderswhichincludeagriculture,foodprocessing,thesupplyandingredientindustry,retail,catering,consumersandacademia.Thissessiondiscussestheongoingcommitmentofstakeholderstomaintainconsumerhealthandwell-being.

Chair: Pál Molnár,Professor,UniversityofSzegedandPresident,HNCforEOQ,HungaryDiána Bánáti,DirectorGeneral,CFRI,HungaryChairofEFSAMB,ItalyAntonio Di Giulio, HeadofUnit,Food,HealthandWell-being,EuropeanCommission,BelgiumJoan Prats, CorporateResponsibilityDirectorforHealthandWellness,Coca-ColaEuropeGroup,BelgiumHilary Green, HeadofR&DCommunications,NestléS.A.,Switzerland

4:15PM–5:45PM(Copenhagen)RegionalProductsintheGlobalArena:ConnectingPeoplewiththeOriginofFoodManyoftoday’shealthiesteatingtrendsbearastrongresemblancetoyesterday.Localfarmsofferingnutritious,peak-of-seasonproduce;slow-cookeddinnersfosterleisurelyfamilymeals;and

anemphasisonminimallyprocessedfoodsontheregionalorlocallevel.Europepossessesapatrimonyofagriculturalproductsandfoodstuffsbasedontraditionandregionalspecialties.Theprotectionofgeographicalindicationisoneimportanttoolinruraldevelopmentandruralsustainability.HowcansustainablebusinessesdevelopwithrespecttothetripleP:People,PlanetandProfit?Representativesfromdifferentregionswilldiscussnewdevelopmentsandregionalsolutionsforsustainablebusinessdevelopmentandhowtoconnectregionalidentityandfoodculturetoregionalproductsbothintraditionalandinnovativeways.

Chair: Francesco Braga,AssociateProfessor,UniversityofGuelph,CanadaErhard Höbaus,HeadofNutritionandQualityAssurance,MinistryofAgriculture,AustriaAndrás Seboek, GeneralManager,Campden&Chorleywood,HungaryAriane Angelier, HeadoftheOfficeforQualitySignsandOrganicFarming,MinistryofAgriculture,FranceArnoud-Jan Bijsterveld, Professor,TilburgUniversity,Netherlands

6:30PM–11:00PM

PresidentialBanquetLazar Equestrian Park

Sponsored by:

OPTBankPlc

7:00AM-6:00PMRegistrationDesk(Lobby)

7:00AM–8:30AM(RegeHotelDiningRoom)PublicationPolicyCommitteeMeeting

8:30AM–10:00AM(Copenhagen)BiofuelsSessionII-TensionBetweenthe4F’sFood-Fiber-Fuel-FeedBiofuelsisanewandrapidlygrowingagri-industrydrivenbythepursuitforenergyindependence,highgasolineprices,alternativestofossilfuelconsumption,sustainabilityandenvironmentalconcerns.Yetcompetitionforthesamenaturalresourcesiscreatingtensionamongthefood,feed,fiberandfuelsectors.Thissessionwillprovidethemostaccuratedataonsupplyprojections,comparativecosts,newtechnologies,tradingopportunitiesandbarriers.Ateamofpanelistswillexploretheanswerstothefollowingquestions:Whathavewelearnedfromthe2008financialcrisis?Arebiofuelsresponsible

fortheincreasingfoodprices?Isthebiofuelindustrysacrificingsowland?Whatsurfaceoftheworldisbeingusedfortheproductionofbiofuels?Whatpercentageoftheindustryispracticingsustainability?Wherearetheinternationaltradebarriersandopportunities?Whatisthefive-yearforecastforpredictingfuturedemand?

Chair: Hector R. Laurence,PresidentandCEO,McLarenHoldings,ArgentinaMarcos Jank, President,UNICA–SugarandEthanolExportersAssociation,BrazilHector Huergo, Director,DiarioClarin,ArgentinaWilliam Scott, VicePresident,AglandInvestmentServicesInc.,USA


10:45AM–12:15PM(Copenhagen)HowGovernancePoliciesandStrategiesAffecttheAgri-FoodSectorFuturegovernancepolicieswillhaveasignificantimpactonagrofoodbusinessesthroughouttheentirefoodchainbybecomingatoolforstakeholderstoinfluencethemanagementofagrofoodchainsandnetworks.Thecombinationofprivateandpublicpoliciescaneithercreateapositiveflow,orleadtocostlydebate.Keyquestionsandissuesinclude:HowshouldCEO’sandboardmembersrespondtogovernancechallenges?Howshouldtheinterestsofglobalizingfoodnetworksbebalancedwiththoseofdifferentstakeholdersanchoredinlocalmarkets?Whatisthedefinitionofgoodgovernanceandwhowilldecideonwhatisrightandwrong?Whoaretheprimaryrecipientsofthebenefitsofgoodgovernance;andwhatshouldbethefutureroleofpublicandprivatepartners?Withmanychallengeslyingahead,thehistoricalbackgroundofprivateandpublicpartnersinfluencepresentandfuturebehavior.

Chair: Michael Cook, Professor,MissouriUniversity,USALászló Vajda, IAMAPresident,HungaryMarty Reagan, CEOofAg.Processing,Inc(AGP),USAReto Battaglia, GeneralManager,BattagliaFoodSafetySystemsGmbH,SwitzerlandRodrigo SanchezMujica, CEO,FIRA,Mexico


1:30PM(IAMARegistrationDesk)StudentTravelGrantMeeting

2:00PM–3:30PM(Copenhagen)ImpactoftheRetailSectorontheValueChainTheRetailSectorplaysanextremelyimportantroleamongagriculture,foodprocessingandconsumers.Althoughconsumerscanbeinfluencedbypricingpolicies,advertisingandothermarketingtools,thelong-termstrategiesofsupermarketsshouldfocusontherealneedsandexpectationsoftheconsumer.Bymaintainingdirectcontactwiththepeople,theretailsectorhasamajorimpactonthewholefoodvaluechain.Foodquality,safetyandtrustbyconsumersarethemostimportantissueswhichcanbeinfluencedbyseveralmeasuresandmethods.

Chair: Walter Armbruster, PresidentEmeritus,FarmFoundationPéter Feiner, ChairmanofBoardofDirectors,SPARHungaryTradeLtd.,HungaryTibor Zsombor,OperationsDirector,METROTradeLtd.,HungaryBernard Guntz, DirectorforInvestment,AUCHANHungaryLtd.,Hungary

4:00PM–5:30PM(Copenhagen)ClosingPanelDiscussion:GlobalEconomicCrisis:StrategiesforFutureDevelopmentTheglobaleconomiccrisisisbeingfeltacrossmanysectors.Mostnotableisthecrisisinfinancialinstitutionsandmarketsaswellas,theimpactonbothdevelopedanddevelopingeconomies.Commoditymarketshaveimpactedtheglobalfoodandagribusinesssectoranditsparticipants.Theclosingsessiondiscussesthecurrentsituationanditsimplicationsforthefoodandagribusinesssectoraswellasstrategiesformanagingtheconsequences.

Chair: László Vajda, IAMAPresident,HungaryIntroductory Lecture: Carole L. Brookins, ManagingDirector,PublicCapitalAdvisorsLLC,USAPaul T. Jasper, President-electofIAMA,USAFrans van Bijsterveld, HeadFood&AgribusinessEurope,RabobankInternational,NetherlandsJerzy Plewa,DeputyDirectorGeneral,DGAgricultureandRuralDevelopment,EuropeanCommission,Belgium

5:30PM–5:45PM(Copenhagen)PresidentialTransitionCeremony&Boston2010

FORUMSESSIONSFORUMSESSIONS

TUESDAY,JUNE23

IAMABUSINESSOFFICE

PO Box 14145, College Station, TX 77841-4145USATel: 1-979-845-2118 Fax: 1-979-862-1487

E-Mail:[email protected]:www.ifama.org

PROGRAMPLANNINGCOMMITTEE

Lászlό Vajda, IAMA PresidentPálMolnar,ForumandSymposiumCo-Chair

JanvanRoekel,ForumCo-ChairFrancisDeclerck,SymposiumCo-Chair

WoodyMaijers,CaseConferenceCo-ChairMaryShelman,CaseConferenceCo-Chair

ImolaKisérdi-Palló,StudentCaseCompetitionCo-ChairGregoryA.Baker,StudentCaseCompetitionCo-Chair

STRATEGICPARTNERS

InternationalFoodandAgribusinessManagementAssociation

RossMcLarenSiebertFamilyTrust

PLATINUMSPONSORS GOLDSPONSORS SILVERSPONSORS

JeanneSullivanFRIENDSOFIAMA

PRESIDENT’SMESSAGE

19th annual world forum and symposium global challenges ...€¦ · joydeep bose, president and...

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