19th urbanwheelawards proposal (rev_12-17-14)
TRANSCRIPT
AAA
Your contribution to the Urban Wheel Awards helps to support our mission to produce jobs through training youth and Veterans
The 19th Annual Urban Wheel
Awards
Detroit’s Garden Theater
3929 Woodward Ave, Detroit, MI 48201
(In Detroit's Historic Midtown)
Sunday, January 11, 20155:30pm – 6:30pm – VIP, Celebrity Red Carpet & General Reception6:45pm – Begin seating for the awards show the Awards7:00pm – 8:30pm – Awards Ceremony9:00pm – 11:00pm – After Glow
The 19TH Annual Urban Wheel Awards is the "Official Multicultural Event" of the North American
International Auto ShowThis year’s theme for the 19th Annual Urban Wheel Awards builds a multicultural
bridge between the Automotive Manufacturers of Alternative Fuel Vehicles, the Natural Fuel
Mining Industry, Minority Suppliers and Jobs! UWA will provide a platform for OEMs to support
that industry, strengthen minority automotive suppliers and promote Auto Shows.
New vehicles Technology Community serviceSuppliers Dealers AftermarketFinanceCustomer ServiceMotorsports
The UWAs serves as a networking event for hundreds of media, businesses,politicians, celebrities, and community and trade organizations during the North American International Auto Show (NAIAS), as well as, promoting
participation during the auto show’s showcase of activities
The Annual Urban Wheel Awards is a component to a larger multimedia platform, which provides a positive source of content on:
CompaniesVehiclesExecutivesSuppliersDealersProducts and ServicesDiversity activitiesMarketing
These sources are distributed to a wide variety of ethnic and mainstream audiences within and outside of the industry. The Annual Urban Wheel Awards, the “Official Multicultural Partner of the North American International Auto Show,” also provides value to countless media, industry trade, business, government, and community organizations . UWA media and organization partners support and help distribute the content to a diverse trade, business, and multicultural audiences, including car buying services and dealer customers.Decisive Media and UWA supports many segments and sub‐segments in the industry by providing trusted expert content that drives positive awareness and gives Auto dealers and auto shows the content they need to attract customers and attendance from the growing multicultural population and move them from awareness to consideration.
Produce & Deliver Positive Sources of Auto Content
The Garden Theater, Detroit, MI
The event has grown exponentially and supports many aspects of the auto industry. Here’s why it can be an integral part of Auto Show plans:
Industries Represented:• Automotive • OEM/Aftermarket• Government• Motorsports• Entertainment• Suppliers• Dealers• Community Organizations• Businesses/Marketing and
Advertising• General and Ethnic Agencies• Media• Green Technology
Participating Departments:• Public Relations• Marketing• Corporate• Dealer Development• Supplier Development• Green• Government Relations• Diversity Communications• Motorsports• Fleet Marketing• Engineering• Design
Audience: Attendees at the 18th Annual Urban Wheel Awards700 attendees at Awards show Over 75 Media and Organization Partners in Attendance
Multicultural Makeup:African AmericanHispanicAsianNative AmericanWhite AmericanEuropeanArabicAfricanJewishOthers
• Multicultural consumers represent $2.3 trillion in consumer spendingThe 2010 U.S. Census reports significant population growth among multiculturalconsumers
• According to R.L. POLK, multicultural consumers purchase one quarter of the new vehicles annually in the U.S.
Virgin Records recording artist Dwele and his date
K‐Jon
Detroit Mayor Mike Duggan (center)
Jamie Foster Brown, Publisher of Sister to Sister Magazine, Randi Payton, Founder of the Urban Wheels Awards, Morris Chestnut and Maria Costa hosts of the 18TH Urban Wheel Awards
Host Morris Chestnut
An independent panel of 15 journalists select the winners of the Urban Car, Urban Truck and Urban Green Vehicles of the Year
Our independent panel of automotive journalists get it right most of the time and in past eight years their votes have matched the North American International Auto Show Car and Truck 80% to 100% of the time,
The top three finalists in each category are heralded worldwide through a global promotions campaign
The winner in each category is presented an award by a cast of nationally known celebrities and news personalities
Company of the Year:Sales and Marketing
Supplier of the YearAfrican AmericanHispanic Asian
Dealer of the YearAfrican AmericanHispanic Asian
Lifetime Achievement Award
Executive of the Year
Urban Truck of the Year
Urban Green Car of the Year
Urban Car of the Year
Overview The marketing plan for 2014/15 includes strategic tactics to reach key audiences and maximize attendance
Marketing Plan• Social Media• Targeted Print Advertising• Local Radio• E‐Newsletters• Website• Media Partner Marketing• Org. Partner Marketing
The media reports on UWA is global and includes social media, broadcast, Internet, trade, local and national print, outdoor bulletin boards reaches over 50 countries via PR NEWSWIRE, Hispanic PR, Black PR, National Hispanic Newspaper Association, National Newspaper Publishers Association, Asian Publishers Association, TVOne, Univision, Detroit City Cable and Asian Cable and more
Media Reach
Titanium $30,000
Platinum $20,000
Gold $15,000
Silver $10,000
Custom packages available*
Sponsorship of VIP and General ReceptionPromoted in national adsLarge Logo Position on Green Carpet and Backstage Step & RepeatLarge Logo on event signage and video monitors throughout venueLogo and mention on live online broadcastRecognition by name during award showOne‐page ad in print and digital program bookHyperlink to company website, with videoBanner position in weekly awards e‐newsletterBanner for one year on UWA web site
Promoted on Awards Facebook and Decisive African American and Decisive Latino websites and social mediaLogos in media partner Asian, Hispanic, African American websites and publications,Logo in paid newspaper ads promoting event (Detroit News and Michigan Chronicle)Fifteen (15) VIP TicketsFive (5) General Admission Tickets
$30,000
Sponsorship of General ReceptionLarge Multi‐monitor Continuous Vehicle Video display throughout venue Opportunity to engage audience through social media interactionPromoted in national adsLogo position on Red Carpet Step & RepeatTwo‐page ad in print and digital program bookHyperlink to company website embedded in digital program book adBanner position in weekly awards e‐newsletter and web siteLogos in media partner publications, and newspaper ads promoting eventTen (10) VIP Tickets Five (5) General Admission Tickets
$20,000
Sponsorship of General ReceptionPromoted in national adsLogo position on Red Carpet Step & RepeatOne-page ad in print and digital program book Hyperlink to company website embedded in digital program book adBanner position in weekly awards e-newsletter and web siteLogos in media partner publications, and newspaper ads promoting eventEight (8) VIP TicketsFive (5) General Admission Tickets
$15,000
Sponsorship of VIP and General ReceptionPromoted in national adsGreen Carpet –logo positionRecognition by name during award showOne‐page ad in print and digital program book Hyperlink to company website embedded in digital program book adBanner position in weekly awards e‐newsletter and web siteLogos in media partner publications, and newspaper ads promoting eventFive (5) VIP TicketsFive (5) General Admission Tickets
$10,000
Name _________________________________________________________________________
Company/Organization ___________________________________________________________
Address _______________________________________________________________________
City _____________________________________________ State______ Zip________________
Phone ___________________________Fax_________________________
E‐mail ___________________________________ Make checks payable to :Urban Wheels Management Company17515 West Nine Mile RdSuite 445Southfield, MI 48075
FOR ADDITIONAL INFORMATION CONTACT: Sponsorships: Randi Payton (301) 452‐9207
Marjorie Staten (248) 866‐8837Johnnie Washington (248) 797‐0609Leonard Corbin (313) 778‐8556
Media: Mike Tucker (202) 487‐6453
Event Information: Tamika Brown (313) 205‐5661
Please check level of sponsorship:
Titanium $30,000
Platinum $20,000
Gold $15,000
Silver $10,000
Program Book:__ Full page ad, Four‐Color $2,500__ Half‐Page ad, Four‐Color $1,500
Regretfully, I cannot attendEnclosed is a contribution in the amount of $_________________ to support
the Urban Wheel Awards/Emerging Diversity Education Fund
WHO