1a transmedia tools for visioning with notes

Notes here:

Teacher’s Guide for Inspiration II: Sharing Vision

Every PresenTense workshop starts

with a pre-exercise, meant to let people

settle in and start thinking in the terms

of the lesson. During this time, the

Instructor should let people settle in,

and stand silently by the screen to

indicate that people should sit and start

working. This should last two minutes

AFTER everyone has settled down and

there is silence in the room.

Once there is silence, the instructor can

ask: so, what do you think? Anyone

have any answers to the questions?

Give discussion three to five back and

forth‘s – and do not let someone speak

for more than two minutes. Then use

the last comment made to switch to the

next slide: And that‘s why we‘re

discussing Inspiration ,today.

(This slide should take in total: 5

minutes. Total time of Visioning

Workshop: 80mins)

1

Notes here:


This workshops is NOT about their

ventures but rather about them as

digital age professionals who have to

share their vision with the wider

market. There are things today that

every digital age professional needs to

know, no matter who they are or what

they do, or how big their company is.

Start by asking the people in the room,

who are you? (they usually say, Mary,

or Jill, or Sarah). You want to say, no,

you are the CEO and Founder of X. Or

no, you are Mary, the President of Y.

You guys need to own your new

identity as leaders representing your

vision. This workshop is here to teach

how to gain traction fast, and drive our

vision hard without regards to resource

limits. Perception is key, as is

transparency, agility, and the ability to

organize lots of people with little

infrastructure.

Today, everything is public, so you

need to provide ―surface area‖ for

contact with your customers. To do this

you—and your staff—need to have the

basic tools in your pocket to get out

there and gather people around your

vision. (Instructor, you can give the

example of the Obama campaign‘s use

of the internet vs Hillary, who was

much better know prior to the election.

Key is that it is much easier to get to

know someone or some cause than ever

before – and incumbent advantage has

fallen. Which is good news for start-

ups).

(Total: 2 minutes)

2

Notes here:


In the early 2000s, and experienced

business manager used to list Word as

a proficiency. Now we just accept it‘s

the case. Same with the web. Anyone

here not know how to use Facebook?

Suggestions for Using this Slide:

Before you reveal this slide, ask a

question and play it out with the group:

―Who here has updated their resume in

the past two years. What sort of things

have you listed? Education, yes. Work

experience. Skills? Ok, what sort of

skills? Ok, who here has been in an

interview, or hired someone recently?

Have you been asked, or been asked,

whether you know how to use

Microsoft Word? Let me show you a

resume from the early 2000‘s. Jess

Kendall, an experienced business

manager, mentions that he has

proficiency in Microsoft word.‖ From

here you go into the fact that tools and

tools expected are changing.: Just like

once it was considered a big deal if you

knew how to use a typewriter machine,

or Word, and today it is considered just

normal. So to, today, a lot of the skills

and approaches that were once

considered the sphere of experts are

part of what we all need to know to be

good Digital Age entrepreneurs and

professionals. That‘s ultimately what

this series of seminars is about. It‘s

about taking you through a process of

learning and deeply engaging the

theories and approaches of the Digital

Age. I‘ll walk you through the

highlights of what we‘re going to do,

and give you a sense of the skills and

tools that we‘ll learn.

(Total: 3 minutes)

3

Notes here:


Resumes, just like websites, are tools

for bridging the belief gap. They are

used to express what a person thinks

others should think about them, and get

them to buy into whatever the person

the person would like them to buy into.

They need to prove that someone is

‗real‘ and worth investing time and

money in. Just like it is accepted one

should have a resume, it is now

accepted one should have a website.

The content of each determines how

others interact with the person behind

the resume or the organization behind

the website.

(Total: 2 minutes)

4

Notes here:


A website is different than a resume –

or should be different at the least –

because it can do so much more. With

a website, you can feature third parties

who validate you are legitimate, right

on the page (no need to call

references!). (Instructor, see above for

a list of possible elements that can help

establish credibility).

(Total: 2 minutes)

5

Notes here:


But before you can have anything

online, you have to find a place to park

your website. And just like offline

Location, Location, Location is the

rule, so it is online: your name online

will determine how people view you. If

you can capture your organization‘s

name, that‘s the best. If you can

capture things that express the values

you would like them to feel, that is

great too. Location, and ease of writing

and getting to your online location, is

critical. And if someone already owns

your name, check them out through

WHOIS – you might be able to get it

from them.

(Total: 3 minutes)

6

Notes here:


Once you have a domain, you need a

website. Your website is your public

face – the opportunity for people you

know to introduce you to their friends,

and the opportunity of those who do

not know you to get an impression.

How your website looks will determine

how they view you. But there is no

point paying for someone to build a

website when you‘re starting off, or if

you‘re running a distinct project. Free,

fully customizable sites such as

Weebly will do the trick and help you

do it fast. An example site built easily

on Weebly for no money is

www.nycfellowship.com

(Instructor, if you have time, go online

and show them weebly. Log-in, show

them how easy it is to create a new

page, embed content, etc. Do not take

more than 5 minutes on this, and skip it

if the internet isn‘t working well).

Other options for free or cheap website

builders: Squarespace, Jimdo, Wix

(Total: 5 minutes)

7

Notes here:


Once you have a website, you want to

get to know your audience. There are a

number of ways to enable user

interaction with you online – and forms

are one of the most flexible tools,

especially those that you can embed

anywhere. Wufoo is our favorite,

because it is so flexible, user friendly,

and can connect with various different

services – such as CRM functionality

through tying into 37Signal‘s Highrise

system, and mailing systems like

MailChimp


and show them Wufoo. Log-in, show


survey, get the code to embed, etc. Do

not take more than 5 minutes on this,

and skip it if the internet isn‘t working

well). Other options for free or cheap

forms: Surveymonkey, Formassembly

(Total: 5 minutes)

8

Notes here:


The whole point of having a public

face is that others can interact with it.

But as they say with lectures, before

you can convince anyone of anything

you need to know your audience.

CRMs or Customer Relationship

Management tools are made for this.

And the best ones interface with your

forms so you can keep track of the

people who fill them out and interact

with your organization online. Highrise

is one such service, built on a

freemium model that means you get

limited functions for free, and more as

you pay. The free model is often good

for getting something off the ground.


and show them Highrise

(www.highrisehq.com). Log-in, show


contact, etc. Do not take more than 5

minutes on this, and skip it if the

internet isn‘t working well). Other

options for free or cheap website

builders: Doorbell, Zoho CRM

(Total: 5 minutes)

9

Notes here:


Once you know your audience, you

want to tell them what they need to

hear in order to support your cause. A

powerful tool for that is audio-visual

presentations. There are a good number

of tools out there that will let you

upload slides, connect them to voice, or

make movies out of presentations.

Slideshare is the one we recommend,

because it is so easy to use – and you

can embed Slideshare directly into

Microsoft Powerpoint and upload

directly to your account. The coolest

part is that you can link an MP3

recording of your voice, and let people

hear your presentation and see it flip

automatically.


and show them Slideshare. Log-in,

show them how easy it is to create a

new presentation, embed one up there,

etc. Do not take more than 5 minutes

on this, and skip it if the internet isn‘t

working well). Other options for free

or cheap website builders: Prezi,

GoogleDocs

(Total: 5 minutes)

10

Notes here:


Once you create your information

online, use shortened links to share

them – and if you register, you can

even track how many times the link

was used, to help assess marketing

language and more. (Instructor, shorten

a link for them if you have internet).

(Total: 3 minutes)

11

Notes here:


And once you are done with all that,

you can develop a page on your social

network of choice to share your content

with the world. We like Facebook

because almost a billion other people

do. Once you have other accounts, you

can share your website, share surveys,

feature Slideshare presentations and

more. The key here is to have the

Facebook page represent your vision

just as much if not more as your

website, and link the two together so

people can find you either within

facebook or from the Web.

(Total: 4 minutes)

12

Notes here:


13

You don‘t need to buy expensive

image editing programs to adorn

any of these properties. Aviary is a

free tool that can be used in your

browser to touch up, crop and

perfect photos to use on your

websites and social network pages.

Images have power – people are

drawn to them online and offline.

It‘s worth taking a bit of time to

spruce something up.

(Total: 5 minutes)

Notes here:


14

And finally, don‘t leave these

pages stale! The web is

constantly growing, changing,

evolving, and people want up-to-

date information and reflections

from their leaders. A blog that

isn‘t updated weekly will not get

people to come check it out – and

something that is a month old

makes even the casual surfer

loose faith that something is

going on underneath the hood.

Updating, therefore, is critical to

building integrity and track

record. So tools to update are

crucial. Here comes Posterous, a

tool we recommend because it

makes updating easy using online

email.

(Instructor, if you have time, go

online and show them Posterous.

Show them how easy it is to

create an account by emailing in,

and how there are multiple

accounts than be updated all at

once. Do not take more than 5

minutes on this, and skip it if the

internet isn‘t working well).

Other option for free: Ping.fm

(Total: 5 minutes)

Notes here:


For the next 20 minutes, every person

(if computers available, if not, in

teams) should create their own

presence online, with the tools

available. When there are 10 minutes

left, call people to order. It‘ll be hard

getting them away from their

computers.

(Total: 20 minutes)

15

Notes here:


Ask people in the room to share their

URLs – and show a few examples to

the group as to what can be done in 20

minutes.

(Total: 5 minutes)

16

1a transmedia tools for visioning with notes

Documents

werediscussing inspiration

person behindthe resume

visiona website

parkyour website

witha website

organization behindthe

thenext slide

usemicrosoft word