1america east conference march 2012 abc update. america east conference march 20122

1America East Conference March 2012

ABC Update

America East Conference March 2012 2


Agenda

• Verified Circulation

• Digital Editions Review

• Total Customer Accounts

• Branded Editions

• Consolidated Media Reports

• NAA/ABC Circulation Sub Committee Review•Free Distribution Audits•Coupon Distribution Verification Service


Verified Circulation

• Coming up to third reporting period where verified is reported

• Most newspapers have some form of verified.

• Can be print, digital replica, digital non-replica, and branded

• Categories• Home Delivery Requested• Home Delivery Targeted• Educational Copies• University Copies• Employee Copies• Retail/Business


Digital Editions

Reporting Categories

Paid Circulation• Subscriptions• Single Copy Sales• Group

Verified• Educational

• Classroom• University

• Employee• Library Copies• Requested/Targeted


Digital Editions

• Guide to US Newspaper Digital Editions• Brings clarity to the morass of rules• Case Studies

• Starting Point• Replica vs. Non-Replica• Tablet vs. eReader

• Bundle vs. Hybrid

• Bundle Pricing

• Registration, Activation, Access• Incremental Pricing

• Apps• Free vs. Paid• No Term• 1st 30 Days


Digital Editions

Do’s• Obtain ABC Approval• Review tracking/access process with ABC• Be creative and include links, video, dynamic content

Donot’s• Avoid any language meaning ‘FREE’• No back copy service permitted

•Access to archives OK but cannot claim• Offer of premium to encourage registration/access• Cannot claim free public access website


Total Customer Accounts

• Relationship of claimed subscription and number of unique transactions.

• Weekly and CNA program newspapers exempt

• Effective with March 12 reporting• Beginning with Sep 12 reporting FASFAX will include TCA

• One weekday and one Sunday analysis per PS period

• Includes• All paid and verified individual subscriptions• All platforms – print, digital and branded

• Applies to both bundled and incrementally priced offers

• Does not apply to separate transactions

KEEP WATCH FOR ‘IN THE KNOW’ SERIES ON TCA


Branded Editions

• Guide to Branded Editions published mid February

• Webinar to follow

• September 11 FASFAX• About 70 pubs reported Branded Editions• Sunday Select, editions of…, accounted for several

• To Qualify• Published at least weekly• Must be a newspaper, not magazine or newsletter• Contain Editorial or Requested by Consumer• Identified as ‘edition of (ABC Member)• Printed on newspaper stock

• Can be Paid, Verified or Digital

• For CNA participants included with primary members’ circulation.


Consolidated Media Report (CMR)

WILL THE FUTURE BE REPORTED THRU A CMR?

• Allows a newspaper to report their total audience in one ABC report

• Newspaper may customize their own report• All data must be audited• Format flexible

• Currently , as a supplement to Pub Stmt and Audit Report• Buyer/Seller Task Force reviewing next generation CMR• Currently 18 Newspapers report a CMR• Task Force trying to figure out how to mainstream.


NAA/ABC Circulation Sub Committee Review

Free Distribution Audits• Ongoing discussion of quantitative vs. qualitative audits• Development of Best Practices Guide• Some audits have not produced expected results

• Development of minimum guidelines/controls

Coupon Distribution Service vs. Insert Verification Program• CDVS nearing 32nd year with no substantive changes• Should CDVS and IVS be combined?• Development of best practices for retailers


THE END

1america east conference march 2012 abc update. america east conference march 20122

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