1ansah award write up

2017 Global Commercial Aviation MRO IT Solutions

Enabling Technology Leadership Award

GLOBAL COMMERCIAL AVIATION MRO IT SOLUTIONS

ENABLING TECHNOLOGY LEADERSHIP AWARD

2017

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BEST PRACTICES RESEARCH

© Frost & Sullivan 2017 2 “We Accelerate Growth”

Contents Background and Company Performance ........................................................................ 3

Industry Challenges .............................................................................................. 3

Technology Leverage and Customer Impact ............................................................. 4

Conclusion........................................................................................................... 6

Significance of Enabling Technology Leadership ............................................................. 7

Understanding Enabling Technology Leadership ............................................................. 7

Key Benchmarking Criteria .................................................................................... 8

Best Practice Award Analysis for 1Ansah ....................................................................... 8

Decision Support Scorecard ................................................................................... 8

Technology Leverage ............................................................................................ 9

Customer Impact ................................................................................................. 9

Decision Support Matrix ...................................................................................... 10

The Intersection between 360-Degree Research and Best Practices Awards ..................... 11

Research Methodology ........................................................................................ 11

Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices ................................................................................................................. 12

About Frost & Sullivan .............................................................................................. 13



Background and Company Performance

Industry Challenges

Aviation and Big-Data: The Beginning of a New Era

Data driven decision-making is fast evolving; with Big-Data solutions, the concept is taking the industry to a whole new level of situational awareness, which will deliver efficiency, effectiveness and safety. Commercial and military aviation industries are looking to evolve their existing data-driven decision making principles through suitable investments in IT infrastructure and reorganization of operations accordingly. However, due to the regulated nature of the industries and the evolving nature of Big-Data based solutions, Frost & Sullivan notes that the aviation industry [commercial and military] has yet to migrate to the level from where it can leverage all the opportunities that Big-Data systems can deliver.

Frost & Sullivan ongoing research monitors how airports and airlines are increasingly looking to spend more on their respective IT infrastructure; the investments and their returns have yet to corroborate each other. Frost & Sullivan notes that the elementary nature of existing IT implementation and fragmented presence of multiple unconnected IT systems are key areas which provide growth opportunities to all stakeholders involved in the commercial aviation industry.

Reduced Reliability in Extraction of Actionable Insights from Processed Data

The commercial aviation industry has multiple software solutions that act as decision support systems. However, they are largely designed for collecting, collating, processing, and displaying data points and performance metrics as per industry standards. Frost & Sullivan believes that the MRO segment of the industry will benefit much further from such solutions when they deliver actionable insights for the stakeholders involved. Such a solution catering to the MRO community through functionalities that deliver actionable insights has yet to be realized. Existing solutions focus more on checkpoints - and less on steps taken toward future benefits.

Lack of Software Solution Receptive of Stakeholder Work Culture

While International Civil Aviation Authority (ICAO) and regional regulators guide the commercial aviation operations globally, each region has a very different work culture, especially within the MRO domain owing to various geographic, climatic, and cultural factors. This results in diverse implementations of aviation regulations and procedures. Existing software solutions do not account for variation in work culture, which explains the region/culture-agnostic software capability that follows a standardized algorithm for collecting, processing, and displaying data. In other words, the industry lacks a standard



that allows the software solutions to deliver work-culture-oriented IT-implementation for enhanced operational efficiencies and safety in a more relevant and inclusive manner.

Exclusion of Stakeholder Experience from Data-driven Analytics

Modern software solutions in the commercial aviation domain largely cover diverse data segments and processing algorithms in a ‘processed-as-per-submission’ format. The ‘organizational memory’ delivered through such methods often leaves stakeholders with the burden of interpreting the analytics/insights at their end. Although Frost & Sullivan notes that the industry includes experienced stakeholders who are capable of interpreting the analytics/data-points more easily, they are not, however, involved in all programs and processes, especially within the MRO domain. Frost & Sullivan agrees that a solution that can support stakeholders as well as record and share insights and interpretations from experienced stakeholders will benefit the entire commercial aviation industry value chain by allowing personnel across diverse ranks and experience profiles to share their expertise in a standardized format.

Technology Leverage and Customer Impact

1Ansah is an IT solution provider for the commercial and military aviation industry focusing on machine-learning based big-data systems for MRO operations. The business is headquartered in Sydney, Australia and has an office in Southern California, US. The company has served airlines, aircraft manufacturers and aircraft maintenance repairers across the Middle East, Asia Pacific and Europe.

Focus on Unmet Needs

1Ansah’s AMRIT suite allows the customer to ingest and store all forms of available maintenance data and provides a comprehensive internalized search and delivery mechanism. The AMRIT suite helps maintenance stakeholders realize actionable insights by providing them the opportunity to review and investigate all forms of available, relevant data in one interactive user interface.

Frost & Sullivan exhaustive research reveals that this core design aspect of AMRIT suite truly sets it apart from comparable products and from other competitors who focus more on checkpoints concerned with standardized maintenance procedures - without providing the investigating opportunity for ad-hoc issue resolution, which is prominent in the line-maintenance, airframe MRO, component MRO and engine MRO segments of the aviation MRO industry value chain.

Commitment to Innovation

The 1Ansah team has decades of industry experience and has delivered successful solutions globally to airlines and airports. While the solutions the team delivers are for different customer groups covering diverse areas of commercial and defense aviation



including MRO operations, they share a common design philosophy and algorithm. Frost & Sullivan believes this indicates that 1Ansah’s AMRIT suite is an evolutionary, unique product based on tried and trusted methodologies over the years and across the globe by diverse stakeholders. This also indicates 1Ansah’s commitment to maintain and operate a lengthy product life-cycle through sustainable new product development strategies.

Blue Ocean Strategy

1Ansah’s AMRIT suite is a customizable solution that allows the customer to store and process diverse data sets. The diversity covers a broad range including manuals, sensor data, maintenance logs, stakeholder experiences and opinions. Such functionality remains unrealized by the MRO domain in the commercial aviation industry. With the AMRIT suite, 1Ansah has systemized and standardized storage and sharing of stakeholder experiences and opinions - which renders the solution quite unique in the market. Frost & Sullivan points out that 1Ansah, with the AMRIT suite, has created a blue ocean market for itself.

Visionary Innovation

The AMRIT suite can not only store and process diverse data sets and structures in natural language, but it also grows its intelligence base on an ongoing basis. The 1Ansah team has used its decades of machine learning expertise to develop the analytics algorithm that will allow the solution to improve its accuracy, relevance, and prognostic abilities over time. Such a self-learning functionality in an MRO software solution will add value to the operator over time, which, in turn, will make the investment in the AMRIT suite more than profitable. The 1Ansah team, by incorporating machine learning concepts utilizing their aviation experience, has set an industry best practice of enhanced data-driven MRO operations. While contemporary solutions focus largely on reducing current costs, 1Ansah is nicely focused on helping the customer reduce future operational costs in an ongoing, reliable manner.

Process Design

1Ansah follows a rather unique product development methodology; key stakeholder inputs are included from the design requirements phase. Instead of using industry standards as the benchmark for solution functionalities, the 1Ansah team works closely with key stakeholders who use the solution, and it subsequently develops a customized design that is oriented towards the customers’ needs and work culture. This genetic design makes 1Ansah’s AMRIT suite relevant to all stakeholders involved, and this also allows the stakeholders to add value to their respective work areas. The key design feature, however, is the one concerned with collecting, storing, and seamlessly distributing stakeholder experience and comments with respect to relevant MRO functions. This feature acts as a passive, anonymous insight-exchange platform that also enables the solution to grow its intelligence over time. Such a process design incorporated into the AMRIT suite will help customers maintain and grow their MRO organizational memory.



Operational Efficiency

While other comparable MRO IT solutions deliver value in different areas, they often impose proprietary clauses and the need to integrate with other solutions at the code level to enable interoperability across the organization. However, 1Ansah’s AMRIT suite is a front-end application that is modular and compatible with existing ERP systems and can utilize their data without having to integrate with them at the code level. 1Ansah’s specialty lies in the fact that it does not impose the need for any complete migration - and allows the customer to realize experience-driven data-analytics utilizing their existing IT solutions. This means that the customer can benefit from other IT investments previously made while also taking its MRO IT capabilities to the next level. Apart from this, 1Ansah’s solution is scalable and compatible with airline and airport level operations management functions. This flexibility will enable integration of diverse ERP systems and permit seamless data utilization and insights sharing across airline and airport stakeholders.

Conclusion

1Ansah has developed the AMRIT suite to allow the customer to integrate diverse data structures and stakeholder insights in a progressive manner, such that the solution grows its intelligence base over time. 1Ansah’s AMRIT suite does not impose code-level integration with existing ERP systems and applications, which allows customers to enhance the benefits delivered by their past IT investments for their MRO practice instead of having to replace an entire technology stack. The AMRIT suite is designed so that all stakeholders can share MRO insights for maintenance issue resolution. Incorporating machine learning methodologies and decades of aviation experience, the 1Ansah team has set an industry best practice of experience-based data-analytics for MRO in the commercial and military aviation domain - where organizations are enabled to build, maintain, and grow their respective MRO practice in a progressive manner.

With its strong overall performance, 1Ansah has earned the 2017 Frost & Sullivan Enabling Technology Leadership Award.



Significance of Enabling Technology Leadership Ultimately, growth in any organization depends upon customers purchasing from a company, and then making the decision to return time and again. In a sense, then, everything is truly about the customer—and making those customers happy is the cornerstone of any long-term successful growth strategy. To achieve these goals through technology leadership, an organization must be best-in-class in three key areas: understanding demand, nurturing the brand, and differentiating from the competition.

Understanding Enabling Technology Leadership Product quality (driven by innovative technology) is the foundation of delivering customer value. When complemented by an equally rigorous focus on the customer, companies can begin to differentiate themselves from the competition. From awareness, to consideration, to purchase, to follow-up support, best-practice organizations deliver a unique and enjoyable experience that gives customers confidence in the company, its products, and its integrity.



Key Benchmarking Criteria

For the Global Enabling Technology Leadership Award, Frost & Sullivan analysts independently evaluated two key factors—Technology Leverage and Customer Impact—according to the criteria identified below.

Technology Leverage Criterion 1: Focus on Unmet Needs Criterion 2: Commitment to Innovation Criterion 3: Blue Ocean Strategy Criterion 4: Visionary Innovation Criterion 5: Application Diversity

Customer Impact Criterion 1: Process Design Criterion 2: Operational Efficiency Criterion 3: Customer Ownership Experience Criterion 4: Customer Service Experience

Criterion 5: Brand Equity

Best Practice Award Analysis for 1Ansah Decision Support Scorecard To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Scorecard. This tool allows our research and consulting teams to objectively analyze performance, according to the key benchmarking criteria listed in the previous section, and to assign ratings on that basis. The tool follows a 10-point scale that allows for nuances in performance evaluation; ratings guidelines are illustrated below.

RATINGS GUIDELINES

The Decision Support Scorecard is organized by Technology Leverage and Customer Impact (i.e., the overarching categories for all 10 benchmarking criteria; the definitions for each criteria are provided beneath the scorecard). The research team confirms the veracity of this weighted scorecard through sensitivity analysis, which confirms that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies.



The results of this analysis are shown below. To remain unbiased and to protect the interests of all organizations reviewed, we have chosen to refer to the other key players as Competitor 2 and Competitor 3.

Measurement of 1–10 (1 = poor; 10 = excellent)

Enabling Technology Leadership Technology Leverage

Customer Impact

Average Rating

1Ansah 9 9 9.0

Competitor 2 9 7 8.0

Competitor 3 8 7 7.5

Technology Leverage Criterion 1: Focus on Unmet Needs Requirement: Implementing a robust process to continuously unearth customers’ unmet or under-served needs, and creating the products or solutions to address them effectively

Criterion 2: Commitment to Innovation Requirement: Conscious, ongoing adoption of emerging technologies that enables new product development and enhances product performances

Criterion 3: Blue Ocean Strategy Requirement: Strategic focus in creating a leadership position in a potentially “uncontested” market space, manifested by stiff barriers to entry for competitors

Criterion 4: Visionary Innovation Requirement: Specific new technology represents true innovation based on a deep understanding of future needs and applications

Criterion 5: Application Diversity Requirement: The development and/or integration of technologies that serve multiple applications and can be embraced in multiple environments

Customer Impact Criterion 1: Process Design Requirement: Processes support the efficient and consistent implementation of tactics designed to implement the strategy

Criterion 2: Operational Efficiency Requirement: Staff performs assigned tactics seamlessly, quickly, and to a high quality standard

Criterion 3: Customer Ownership Experience Requirement: Customers are proud to own the company’s product or service, and have a positive experience throughout the life of the product or service



Criterion 4: Customer Service Experience Requirement: Customer service is accessible, fast, stress-free, and of high quality

Criterion 5: Brand Equity Requirement: Customers have a positive view of the brand and exhibit high brand loyalty

Decision Support Matrix Once all companies have been evaluated according to the Decision Support Scorecard, analysts can then position the candidates on the matrix shown below, enabling them to visualize which companies are truly breakthrough and which ones are not yet operating at best-in-class levels.

High

Low

Low High

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Technology Leverage

1Ansah

Competitor 2

Competitor 3



The Intersection between 360-Degree Research and Best Practices Awards

Research Methodology Frost & Sullivan’s 360-degree research methodology represents the analytical rigor of our research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often, companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research disciplines into the 360-degree research methodology provides an evaluation platform for benchmarking industry players and for identifying those performing at best-in-class levels.

360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS



Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices Frost & Sullivan Awards follow a 10-step process to evaluate Award candidates and assess their fit with select best practice criteria. The reputation and integrity of the Awards are based on close adherence to this process.

STEP OBJECTIVE KEY ACTIVITIES OUTPUT

1 Monitor, target, and screen

Identify Award recipient candidates from around the globe

• Conduct in-depth industry research

• Identify emerging sectors • Scan multiple geographies

Pipeline of candidates who potentially meet all best-practice criteria

2 Perform 360-degree research

Perform comprehensive, 360-degree research on all candidates in the pipeline

• Interview thought leaders and industry practitioners

• Assess candidates’ fit with best-practice criteria

• Rank all candidates

Matrix positioning all candidates’ performance relative to one another

3

Invite thought leadership in best practices

Perform in-depth examination of all candidates

• Confirm best-practice criteria • Examine eligibility of all

candidates • Identify any information gaps

Detailed profiles of all ranked candidates

4 Initiate research director review

Conduct an unbiased evaluation of all candidate profiles

• Brainstorm ranking options • Invite multiple perspectives

on candidates’ performance • Update candidate profiles

Final prioritization of all eligible candidates and companion best-practice positioning paper

5 Assemble panel of industry experts

Present findings to an expert panel of industry thought leaders

• Share findings • Strengthen cases for

candidate eligibility • Prioritize candidates

Refined list of prioritized Award candidates

6 Conduct global industry review

Build consensus on Award candidates’ eligibility

• Hold global team meeting to review all candidates

• Pressure-test fit with criteria • Confirm inclusion of all

eligible candidates

Final list of eligible Award candidates, representing success stories worldwide

7 Perform quality check

Develop official Award consideration materials

• Perform final performance benchmarking activities

• Write nominations • Perform quality review

High-quality, accurate, and creative presentation of nominees’ successes

8 Reconnect with panel of industry experts

Finalize the selection of the best-practice Award recipient

• Review analysis with panel • Build consensus • Select winner

Decision on which company performs best against all best-practice criteria

9 Communicate recognition

Inform Award recipient of Award recognition

• Present Award to the CEO • Inspire the organization for

continued success • Celebrate the recipient’s

performance

Announcement of Award and plan for how recipient can use the Award to enhance the brand

10 Take strategic action

Upon licensing, company may share Award news with stakeholders and customers

• Coordinate media outreach • Design a marketing plan • Assess Award’s role in future

strategic planning

Widespread awareness of recipient’s Award status among investors, media personnel, and employees



About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

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1ansah award write up

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