CURRICULUM VITAE

AAMIR IQBAL+971 50 7895989/+971564409037Email: aamiriqbal1206@gmail.com

OBJECTIVE

Pursue a career with an organization that can provide a challenging environment with a scope for creativity and innovative thinking by promoting learning of new skills and add value by striving for success through personal commitment and hard work.

PROFILE

A sales professional with over 16 years of work experience in FMCG industry. Achieve professional satisfaction by adding the value in Sales & Marketing Development, keep excellent communication and coordination. Give profitable contribution to the organization in terms of sincerity and creativity have strong expertise in managing business in all trade channels, have strong ability to build and lead sales & merchandising teams, have track record of increasing sales revenues and profitability.

HANDLING PRODUCTS CATEGORIES.

1. Frozen trading products like frozen vegetable (Green peas, Mixed vegetable, Sweet corn, Cut beans, Broad beans, Whole beans, French fries, Cauliflower, Malokhiya, Okra, etc.), Frozen meat products ( Beef Cube, Bobby veal, Veal leg ,Veal Tenderline, Top side, Lamb carcasses, Burgers, Minced items like beef, chicken, mutton, etc).In Frozen chicken (Whole chicken, Leg Quarter, Chicken Wings, Chicken Thighs, Chicken Shawarma , Chicken Breast, Drumsticks, Chicken franks, Liver, Gizzard, Burgers, Cutlets, Nuggets, etc.).Sheep Liver, Kidney, Brain, Frozen Pulps Mango, Gava. Brazilian Beef Cuts. &Ice cream range.

2. Dry foods products like ( Basmati Rice, South Indian Rice range, Hot sauce, Olives, Coconut juice, Canned food like (Chick peas, Red Kidney Beans, Baked Beans, Green peas, Peeled tomatoes, Corned beef, Chicken, Beef luncheon) Tri. Cheese, Glass Cheese, Spices, Pickle, Jams, Uht long life milk F/C, L/F, Uht pure juices & flavored milk.

3. Dairy products, daily fresh (juices, milk, yogurts, Laban etc.).

STRENGTHS

Very sound follow up, positive aggression ,Result oriented, Team Sprits & Leadership Capabilities ,Awareness of Modern & traditional Trade ,Strong in analytical Capabilities ,Strategic & planning Development ,Good man management, Good idea about route clustering and optimization.

o Full knowledge of Deira & Bur Dubai Marketo Aweer & Al Ras whole sales Market o Knowledge of Dubai, Sharjah, Ajman & Um al Quwain Marketo Sound knowledge of geographical territory of UAE.

COMPUTER SKILLS

o Proficient in Microsoft office (Excel, word &power point)

CAREER SNAPSHOT

Sales Manager Farzana Trading (Frozen Foods Division) Nov. 2014 at present.

PROVEN JOB ROLE AS SALES MANAGER:

Reporting to the General Manager/ Categories Manager.

Assisting the Supply chain for all the imports of frozen poultry, meat and frozen vegetables from all around the world mainly USA, Brazil, Argentina, Ukraine, Belgium and India(Chicken Grillers, Chicken parts, Frozen beef, Frozen mutton and offal’s Australian, Frozen vegetables, Indian Beef, Frozen fruits)

Generating new opportunities for the organization and map potential customers and generate leads for the organization.

Work with all personnel and outside contacts to satisfy client and achieve company goals. Managing all major accounts wholesale, retail, Horeca, Ship chandling and catering

companies’. Introducing new products for market as per the market requirements.

Having coordination with logistic department for prompt deliveries, with import department for tracking up the arrivals of shipment on day to day basis.

Keeping record for imports and booking of products to keep supply chain smooth and avoid out of stock position.

Handling business of Dhs. (30 Million) annually with desirable growth.

Active participation in New Product Launching & Development, handling of price related issues (Increase & Decrease).

Market visits to find out market gaps, evaluate numerical distribution.

Tracking competitor’s moments, trends & Strategies.

Monitoring on market outstanding & maintaining as per policies of Finance Department.

Area Sales Supervisor Unikai International (Dubai) April 2006 to Sep.2014.

PROVEN JOB ROLE AS AREA SALES SUPERVISOR:

Reporting to the Sales Manager, and responsible for submission of periodic report & KPI's . Working as Sales Supervisor in Dubai. Handling business of 10.8 Million annually with desirable growth. With sales force of 10 members and monitoring B,C class and Whole Sale customers. Listing new products within existing accounts. Negotiation with customer for sales agreement, shelf rent & promotion. Ensure all sales agreement with in assigned budget. Issue & present briefing document for all promotions to sales force. To ensure all listing products in assigned outlets are available. Monitoring salesmen presale's and merchandisers. Conduct regular performance review of sales force and suggest corrective action where necessary. Launching new products in B and C class customers. Negotiations with whole sellers about prices. Monitoring credit limits of credit customers and collections. Achievement of sales target and goals. Distribution of monthly sales targets route wise & sku wise. Controlling of TOT's( Tool of trade ).Implementation & Designing of route cards. Formulation of sales targets, planning and implementation of strategies to achieve those targets successfully per month. Conduct and analyze market research report. Arrange design and coordinate promotions. Give training to salesmen & presellers who to use HHD. Updation of new customers, prices, trade promotions and Journey plan in HHD. Coordination with Logistics to ensure the timely deliveries. Preparing daily sales reports & various reports as required by the sales Manager. Maintain data bank of competitor’s information. Negotiations Monitoring competitors’ activities, tracing down market trends and working on areas of improvement or counter action plans to remain competitive in market by working closely with the Trade Marketing team.

Assistant Sale Supervisor Unikai international (Ajman, Umm Quwain, Sharjah) April 2005 to April 2006.PROVEN JOB ROLE AS ASSISTANT SALES SUPERVISOR:

Leading the sales team to ensure all listing products in assigned outlets are available.Monitoring salesmen and merchandisers. Conduct regular performance review of sales force and suggest corrective action where necessary. Launching new products in B and C class customers. Negotiations with whole sellers about prices. Monitoring credit limits of credit customers and recovery. Achievement of sales target and goals.

Sales Executive Unikai international (Sharjah) April 2000 to April 2005.

PROVEN JOB ROLE AS SALES EXECUTIVE:

Worked as a Sales Executive in the trading division, my main responsibility was to sell and make better placement of various trading products, handling wide range of commodities (Basmati Rice,

Hot sauce, Olives, South Indian Rice, Pickles, and Jams.) UHT (Long life Full cream Milk, Pure juices & Flavored Milk) Unikai Ice cream &frozen products. .Proper coverage of the allotted area and development of the route. Implementation of sales promotion schemes to increase sales and product awareness. Proper checking of shelves allotted in the market and display of products. Credit recovery of outstanding bills from customers. Achievement of monthly targets and product targets provided by the company. Providing efficient feedback of the market trends and competitor activities to the superior.

MAJOR ACHIEVEMENTS

1. Achieved a growth of 18 % in ice cream in territory vs 20132. 100% achievement on collection month on month.3. 100% Asset Management.4. 100% Qualification of my team for 10 months in a row for commissions.

PERSONAL DETAILS

Nationality Pakistani

Date of Birth 10th April 1975

Intermediate from Lahore Board Pakistan

Religion IslamMarital Status MarriedLanguage Skills English, Urdu & HindiVisa status EmploymentDriving license UAE Valid