1.digital consumer trend · 2.digital industry . 6 . 7 . 8 ... fastest growing industries in...
TRANSCRIPT
1.DIGITAL CONSUMER TREND
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Search & Share & Social Network are core | Internet are more mobility.
33,000,000 Internet Users 32% of population (12+)
Bangkok
Urban UPC Rural UPC
2014 42% 43% 25%
2013 37% 38% 21%
Time spent on PC/Laptop = 5.1 hours/day Time spent on mobile device = 3.1 hours/day
Search Engine
Social Network
VDO sharing
Photo sharing
Map service
64%
62%
48%
48%
46%
Time spent Social network= 3.7 hours/day
73% 45% 27% 8%
Mobile Phone PC/Desktop Notebook Tablet Mobile is the key
device to access
internet and
cannibalized share
of notebook and
tablet.
Source: Nielsen Media Index, ComScore, GWI, SMG Quantitative study
Top Mobile Internet Usage
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The Smart Consumers | Online influencer becomes common
Search Compare Expert Endorse Read Review Share Review
69% 67% 43% 29% 27%
66 63 42 44 44
73 68 46 41 41
73 70 44
27 24
65 64 39
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Search Compare Endorse Read review Share review
12-19 20-34
Source: Nielsen Media Research, SMG Quantitative Study among Bangkok and Urban UPC
It is important for consumers to be well-informed about thing and actively search for more information, while Expert endorsement partially influences the purchase decision. Expert/Consumers Review grab attention from 12-34 YO target and they are willing to share/pay it forward.
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Digital Predictions Trend 2015
Content Will Be
More Important
Than Ever
Marketing
Channels Will Be
Even More
Connected
MobileWill Take
Over
Marketing
Campaigns Will
Be More Data-
Driven & More
Hyper-Targeted
The Laggards
Will Finally Adopt
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2.DIGITAL INDUSTRY
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Fastest growing industries in Digital Ad Spending
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Sanook
Pantip
Doubleclick
Adwords
IN THE PAST
WHAT
WE FACE
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WHAT IS PROGRAMMATIC BUYING ??
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Buying an audience in context
Buying site as proxy for context led to many impressions that were viewed as wasted because they did not fall in the target audience.
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Buying an audience through data
Using data to identify users allows us to buy across many sites and bundle them together into audiences.
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Thank you