1(discussion log)(6)(21may2013)

7/28/2019 1(Discussion Log)(6)(21May2013)

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V

Asas KeusahawananKod Kursus: AK1042

Date: 2 May 2013 (Thursday)Time: pmVenue: LR4

A. IntroductionB. Course CommunicationC. Course evaluationD. AssignmentE. LectureF. Exercise

Starts 2 May 17 June 2013

Class must end before 14 June 2013

21 students (4 boys & 17 girls)

Class Wed & Thurs 8.00-10.00 am

Email: [email protected]

Subject: ICAN May 2013

Name Full,

No HP:

Send the email by 3 May 2013 10.00pm
mailto:[email protected]:[email protected]


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Group

No Name Group

1 Fairuz 1

2IntanFarhah 1

3NurulAmira 1

4 Nazliaerda 1

5 Nabilah 1

6 Hidayah 2

7 Marliza 2

8 Keng 2

9 Dayanah 2

10 Shima 2

11 Nida 3

12 Laila 313 Miza 3

14 Kuga 3

15 Matun 3

16 Aimi 4

17 Shida 4

18 Chin 4

19 Aravind 4

20 Richo 4

21 Azwan 4


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28 jam

6 jam field trip

(C) Course evaluation

a. Assignment Individual 50%

b. Group = 30%

c. Exam 20%

Show me the assignment printed(draft) 30 May 2013

My favourite animal cat cute,

Which animal represents me best -


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Which animal reflects a businessman?

Group No

Animal Why? Business man Entrepreneur

1 Mousedeer IntelligentTrickyTactful / Cunning

2 Ant HardworkingTeam workTake care of others

3 Dog Ability to lead successfulFair and squareAble to guard own interestSmart, hardworking, knows whatis best for life (his life- interest)Do not quit easily

4 Fox CleverGood observerSerious and strictIndependentconfident

Which animal reflects an Entrepreneur?

Choose an animal which best represent entrepreneur. Justify why that animal is most suitable. It

would be good if you could differentiate an entrepreneur and businessman.

Write essay about 100 words

Email it to me by 6 May 2013 (Monday) Time 2.00pm

Group work -


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PROGRAMME: Diploma in Pharmacy (KA 9818)SEMESTER: 1 YEAR: 1

INTAKE: JUNE 2011Assignment

Task1. Identify a business or industry that you feel passionate about. Attempt to identify

something in which you are likely to consider starting a business if, in fact, that is yourgoal.

2. Find at least three trade journals, periodicals, and/or magazines devoted to that field.From articles in these periodicals, what attributes and variables seem relevant for successin the respective business or industry? Why is this likely?

General Instruction

1 Write in your own words. (Language English)2. Use your own words to describe and elaborate points3. All assignments must be typed:-

Spacing : 1.5,Font Type ArialFont size : 12,Paper Size : A4.Margin (all side) 1 Inch / 2.54cm

4. Use relevant diagrams/ charts/ tables wherever possible.5. Number of pages: 5. (Does not include diagrams, chart or tables)6. Include introduction and conclusion. Must have sub-headings for contents. References

must be highlighted7. This is an INDIVIDUAL assignment8. Appendix (optional)9. Submission date: 6 June 2013 (Thursday). Time 10.00 am. Submit to Class Rep.


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Date: 7 May 2013 (Thursday)Time: pm

Group 1

Question : Choose an animal which best represent entrepreneur. Justify why that

animal is most suitable. It would be good if you could differentiate an entrepreneur and

businessman.

The best animal that represent entrepreneur is snake as they tend to be quiet,

reflective and secretive. They are patient and observant but are also highly

ambitious. They choose their moments well and are often successful in later life.

Famous entrepreneurs who were born during the Year of the Snake include Oprah

Winfrey and Martha Stewart.

There is a different between entrepreneurs and businessman. From the idea

aspect, a businessman usually starts a venture from an existing idea or concept

and therefore becomes a market player. An entrepreneur on the other hand, thinks

of a unique idea, spins it into a venture and aims to become a market leader.

If we look from profit motives, businessmen have one primary motive-a

healthy bottom line, even in the early days. In short, they want short-term gains. An

entrepreneur, however, begins his journey with a people and customer-oriented outlook.

Entrepreneurs we know look to solve problems, and therefore give customers

what they need as opposed to what they want. Profits, therefore, are a natural

progression to this goal and if thought out wisely, come late but in good measure. An

entrepreneur thus, works with patience and perseverance, to see his or her idea

mature, gain good traction and carves a niche.

From the angle of job creation, businessman hire people to increase

productivity meanwhile the entrepreneurs, create jobs for people.

As for the risk factors, a businessman plays it safe, goes the tried and

tested route and is afraid of failure . An entrepreneur is a person with a daring

adventurous spirit, someone who is innovative, revolutionary, and unfazed by the

idea of failing.
http://www.entrepreneur.com/topic/starting-a-businesshttp://www.entrepreneur.com/topic/starting-a-business


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Group 2

Animal that best represent entrepreneur

Animal that best represent an entrepreneur is ant. Even though ant is classified

as insect but it is still under Kingdom of Animalia. Ant behaviour is quite same as an

entrepreneur. They are hardworking, working in a team, brave, protecting, caring,

observer and strategy. This is seen through that they continuously produce new ideas,

products and service, brave enough to take risk and challenge, protect their own

interest. Also, caring for the fellow colleagues and workers, able to foreseen the

underlying opportunity and obstacles, manage the company with strategy.

Now, lets us see the difference between entrepreneur and businessman.

Entrepreneur is someone who starts the business from scratch while businessman is

someone who follows up the market trying to capture the existing customers by doing

some additional service in existing products. Usually entrepreneur is a type of business

that focus on cooperation, innovative and revolutionary and a market leader. It also

gives life to the business itself by managing their subordinates strategically. On the

other hand, businessman is profit-oriented and a market player. They constantly

compete among each other to get profit and play a major role in the market influencing

consumers with the products and service.


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Group 3

Laila will send later


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Group 3

Group 4

Which animal reflects an entrepreneur? Choose an animal which best describe

the entrepreneur. Justify why that animal is most suitable. It would be good if you

could differentiate between an entrepreneur and businessman.

Entrepreneur is someone who exercises initiative by organizing a venture to take benefit

of an opportunity and , as the decision maker, decides what, how, and how much of a

good or service will be produced. An entrepreneur performs a series of functions

necessary right from the genesis of an idea up to the establishment and effective

operation of an enterprise. He recognizes the commercial potential of a product or a

service, formulates operating policies for production, product design, marketing and

organizational structure.

In my opinion, I think the animal which is the best to reflect an entrepreneur is eagle.Eagle is large, powerfully built birds of prey, with a heavy head and beak. The reasonwhy I choose an eagle to describe an entrepreneur is due to its good observation skillwhich observes its prey from the sky and it will catch its prey at the right time only. Asan entrepreneur who is a risk taker, he should be equipped with good observation skills.So that, he is able to foresees the potentially profitable opportunity and tries to exploit it.

Besides, an eagle also possesses the characteristic of boldness and confidence. As an

entrepreneur, he must create new products, services, ideas and information for the

enterprise. The ideas may be still in analytical stages. So, if the entrepreneur lack of this

characteristic, how could he be able to convert the idea into practical applicationconfidently. He should be not afraid of risk or success.

Other than that, dedication is one of the characteristic found in an eagle which isessential for an entrepreneur. As a predator, it has to face obstacle to get the prey. It issimilar to an entrepreneur who has to find an idea which is unique and no one used itbefore. If he lacks of dedication, a special idea would come up in front of him.

Last but not the least, patience also can be found in an eagle. As a predator, it shouldbe patient to wait for the right time to catch its prey. For an entrepreneur, the role of

market leader is vital in awaiting the golden opportunity to reach the target. If he loses ofpatience, he will ruin the plan or idea whenever the idea is well-organizing or well-planed.


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The table below shows the difference of a businessman and an entrepreneur.

Businessman or business person Entrepreneur

1 Starts a business from an

existing idea or concept

Starts a business from his own

unique idea or concept

2 Has many business rivals His business rival is himself

3 Focuses on competition Focuses on cooperation

4 Is always busy on his business

busy-ness

Is only busy in preparing his new

enterprise

5 Dont have enough time for his

family and personal life

Have a lot of time for his family

and personal life

6 His business gives him a living He gives life to his business

7 Traditional Innovative and revolutionary

8 Stays safe Risk taker and accountable

9 Worried Excited

1

0

Profit oriented People (i.e., employee,

customer, public) oriented

1

1

Has an active income or profit Has a passive income or profit

1

2

Hire people to increase

business productivity

Hire people to give them

productivity

1

3

A market player A market leader

1

4

Has not yet achieved financial

Freedom

Has achieved financial freedom

1

5

Only gives importance to a part

of the business world

(atomistic)

Gives importance to the

business world as a whole

(holistic)

Prepared By:

Chin Yuh Haur (PHR001510611)Aravind A/L Ramulu (PHR0015 70611)Mohamad Azwan Bin Satar(PHR001420611)Rickholson Janis(PHR001340611)Nur Farahaimi Binti Ghazali(PHR001270611)


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Nur Shahidah Binti Roseli(PHR001330611)


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No Name Group

Present 7 May 2013 Email / Soft copyand harcopy 9May 2013

1 Fairuz 1

2IntanFarhah 1

x

3NurulAmira 1

x

4 Nazliaerda 1

5 Nabilah 1

6 Hidayah 2

7 Marliza 2 x

8 Keng 2 x

9 Dayanah 2

10 Shima 2

11 Nida 3

12 Laila 3 X

13 Miza 3 X

14 Kuga 3

15 Matun 3

16 Aimi 4

17 Shida 4 x

18 Chin 4 x

19 Aravind 4

20 Richo 4

21 Azwan 4


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Characteristics of an entrepreneur

Characteristic Description

1 Calm Critic crazy calm confidence his project

Develop thing create a market for it

2 Loyal

3 Observer Side knows what is happening introduce helicopter

services

Bus direct from Pudu Raya to GH

4 Secret Of his plan for future, long term plan

Coca-Cola recipe5 Hardworking Work smart

6 Strategy Plan = $$$$$$

7 Creative new ideas Look out things around him/her Lim Goh Tong

Malaysia is hot cold mountain is cold

8 Caring Fellow worker - compassionate

9 Confidence With his idea/s - build road

10 Rational Rational realistic project 1960s casino hotel casino (Muslim cannot enter) theme park

11 Intelligent

12 Skills

13 Dedication

14 Patience


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Class Exercise

Enterprise and entrepreneurship are interdisciplinary, with strong connection to issues

of employability, innovation, knowledge transfer, commercialization and intellectual

property.

What are the characteristics of a successful entrepreneur? (Suggestion Identify a

successful entrepreneur and use him/her to discuss the characteristics).

Note 1. You may use the person you identified in last class.

2. Only 5 characteristics needed. Discuss with the most important to the least

important

3. Bring the soft copy and a printed copy to next class 9 May 2013


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No Name Group

Presen

t 7May2013

Email /

Softcopyandharcopy 9May2013

Present

9 May2013

Email /

Softcopy

13 May

2013

10.00

pm

1 Fairuz 1

2IntanFarhah 1

x

3NurulAmira 1

x

4 Nazliaerda 1 X

5 Nabilah 1 X

6 Hidayah 2

7 Marliza 2 x

8 Keng 2 X

9 Dayanah 2 X

10 Shima 2 X

11 Nida 3

12 Laila 3 X13 Miza 3 X

14 Kuga 3 X

15 Matun 3 X

16 Aimi 4

17 Shida 4 x

18 Chin 4 X

19 Aravind 4 X

20 Richo 4 X

21 Azwan 4


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Enterprise and entrepreneurship are interdisciplinary, with strong connection to issues

of employability, innovation, knowledge transfer , commercialization and intellectualproperty.

What are the characteristics of a successful entrepreneur ?(suggestion identify a

successful entrepreneur and use him/her to discuss the characteristic)

Group 1 (Jimmy Choo):

One of the entrepreneur that we choose is Jimmy Choo, the famous shoes

designer. Among the traits he contained in is loyal because his father wanted him to

follow in his footsteps and by age 11, Choo had made his first pair of shoes.

Other than that, Jimmy Choo also a good observer because he used

craftsmanship, he learned from his father, also a cobbler to create some of the most

coveted shoes in the world. He also, calm because first started he learned from his

father about the craft of shoemaking he made his way to England in the early 1980s to

study at the Cordwainer Technical College in Hackney, when he graduated with honors

in 1983. Then, choosing to remain in England, Choo opened his first shop in Hackney in

1986 in an old hospital building.

At the same time, Jimmy Choo also hardworking person as he make a good

relationship with Vogue magazine when Tamara Yeardye Melloa editor at Vogue whooften hired Choo to make shoes for fashion shoots, sold a larger market for Choos

creation.

For the last one, he was very confident as he sold his half of the company to

Robert Benssein of Equinox Luxury Holding for $30 million and he has returned to his

root at a small shop he opened in London, which serves as the headquarters for the

exclusive Jimmy Choo couture line. Its here that Choo craft a small number of pairs of

shoes each week and train a select group of student on how to make high-end

footwear.


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Group 2 (Lim Goh Tong)

Characteristic of Tan Sri Lim Goh Tong, Successful Entrepreneur

The successful entrepreneur that inspired us is Tan Sri Lim Goh Tong who is thefounder of Genting Highland. He had won many awards and conferred the title Tan Sriby the government of Malaysia in recognition of his contribution. He was a first personto be granted with a casino license from Tunku Abd.Rahman, the first Prime Minister ofMalaysia. When Tunku first visit to Genting Highland and he was very impressed withLims effort in developing resort and contributing to the tourism industry without the aidfrom the government. Along his journey to a successful entrepreneur, he hadencountered many obstacles but that did not stop him from moving ahead. Among thecharacteristics that pushing forward was hardworking, good observing skill, strategic,confident and intelligent.

We say that Lim is hardworking because in order to get a better life, he workshard as a vegetable farmer to get enough money to start a petty trading. After getting

enough money from petty trading he ventured into scrap-metal and hardware trading.When the Japanese Occupation ended, there was an urgent demand for heavymachinery for resumed operations in mines and rubber plantations, Lim seized theopportunity and engaged in second-hand machinery trading, making his first fortune.

On top of that, Lim is a good observerbecause he is able to foreseen theunderlying opportunity and fortune. During his visit to Cameron Highland, as he wasenjoying the soothing cool breeze of the Cameron Highlands, an idea struck him that asthe standard of living rose steadily in Malaysia, more and more people would visitmountain resorts for relaxation and recreation, but Cameron Highlands was too faraway from the capital city Kuala Lumpur, therefore building a mountain resort nearer toKuala Lumpur would have great business potential. So, it is the starting point to the

development of Genting Highland.

Lim led his life with strategies as he planned his life based on the long-term goal.He did research with strategies whenever he wanted to start a new thing. For example,he spent a lot of time and energy to seek for a best location for his project. This isclearly shown when Lim collected the wealth data topography, drainage and soilcondition of Gunung Ulu Kali at the place called Genting Sempah before setting out his

journey of developing the mountain. Despite of the risk lying ahead, Lim sold off all hisrubber estate and used all the profit from iron mining, subcontracting and hardwarebusiness to gain enough money to carry out his project.

As an entrepreneur, Lim also show confidence by convincing the government

that tax incentive in the early stage of developing Genting Highland were not only vitalfor them but will also bring profit to the government at the later stage. We also say thatLim is confident because he is able to handle his emotion well when he encounter withthe negative beliefs from everyone and still hold his stand firmly.

As we read through the previous paragraphs we can see how Lim manage hisbusiness from a smaller one to a bigger one to pursue a better living life. These alsoshow Lim is an intelligent man because he is good at attracting tourist to visit GentingHighland for relaxation and vacation. How he did that? He manages to build an access


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road in three years time rather than 15 years as estimated. He also manages to identifythe source of water and supply it to the resort. Meanwhile, to resolve the trafficcongestion he spent another RM 920 Million to widen the road. Next, he proceeds byspending RM 928 Million for constructing cable car as an alternative way to reachGenting Highland. This at the same time also allowed the visitors to enjoy natural view

along the way to Genting Highland.In conclusion, we can say that Lim is a good entrepreneur with outstanding

characteristic such as observer, intelligent, confidence, strategic and hardworking. Withthat qualification, Tun Mahathir has build township called Gontong Jaya as a token ofremembrance Lims effort to develop Genting Highland. Now,it is one of the successfulcasino resort in the world and primary tourism attraction in Malaysia. He also diversifiedinto many industries such as plantation, property, paper, power generation, oil and gasexploration and cruise boat industry.In the process new company brands were createdthat have become distinctive names in their respective fields, namely Asiatic, GentingSanyen (paper manufacturing) and Star Cruises.
http://en.wikipedia.org/w/index.php?title=Genting_Sanyen&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Genting_Sanyen&action=edit&redlink=1http://en.wikipedia.org/wiki/Star_Cruiseshttp://en.wikipedia.org/w/index.php?title=Genting_Sanyen&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Genting_Sanyen&action=edit&redlink=1http://en.wikipedia.org/wiki/Star_Cruises


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Group 4 (Tony Fernandes)

What are the characteristics of a successful entrepreneur?

The entrepreneur that we choose for this task is Tan Sri Tony Fernandes who is the Director of

AirAsia Berhad and the Chairman of QPR Holding Ltd. I think the most important characteristicsfound in him to be a successful entrepreneur is his strong determination. AirAsia has grown

from a small airline with two airplanes to one that now has a 105 strong fleet of aircraft. In his

opinion, he thinks that nothing is impossible to achieve as long as there is determination. He

doesnt care about failing because he does not want to regret about it in the future. In my

opinion, whatever how intelligent and rich you are, if you lack of determination, you would able

to make your dream come true even though there is a golden opportunity in front of you.

Second, the characteristics of good observation skills can be seen in him. When Tony

Fernandes wanted to start Malaysia's first discount airline a few years ago, he couldn't get a

license. Then he heard bankrupt Air Asia, with two Boeing jets and $11 million in debt, could be

bought from the government. As a good observant, he is able to catch this opportunity and issuccessful to persuade Ex-Prime Minister Mahathir Mohamad by introducing new idea in order

to gain the truth of government to sell the holding of AirAsia to Tan Sri Tony Fernandes. In

opinion, this characteristic is the raw material for him for his development to be a successful

entrepreneur.

Third, he is a calm and bold person. Coming just after the 11th September attacks of 2001,

everyone thought that Fernandes had gone crazy, predicting that the company would fail

miserably. Yet, just one year after his takeover, AirAsia had broken even and cleared all its

debts. Its initial public offering (IPO) in November 2004 was oversubscribed by 130 per cent.

This shows that we dont need care much about other critics and we wont be successful if we

dont believe in ourselves.

Forth,he is a creative and innovative person. He make improvements such as One-way fares

as low as $2.50 have persuaded thousands of Malaysians to fly who in the past would have

taken a bus, train, or boat. Since its relaunch in December, 2001, Air Asia has bought four

Boeing 737-300s and leased 13 more. It now flies to 28 destinations around the region,

including Jakarta, Bangkok, and Macau. Fernandes keeps costs low with short-haul flights, a

high rate of aircraft utilization, and a fast turnaround rate. He also makes money with a lucrative

cargo service, sales of drinks on board, and marketing tie-ups with other companies

Last but not least, he is a caring person. He believes that in the process of developing the

company, he has to crave those who have talent and helps them to develop into someonebetter. Many people cannot afford to further their studies but they are intelligent and he gives hishelping hand to them by providing them scholarship and so on. In my opinion, he is not a selfishperson who only cares about his business instead he helps the poor who has talent and utilizestheir skills in developing the quality of his company.

In a nutshell, I think that there are more characteristics of a successful entrepreneur other thanthat. However, I think the characteristics stated above are the most essential one.


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Group 3 (Bill Gates)

The characteristic of successful

entrepreneur.Bill Gates is one of the most successful entrepreneurs in the world. He is co-founder, chairmanand chief executive officer of Microsoft Corporation - the worlds leading provider of software

for personal computer, co-founder of Bill and Melinda Gates Foundation, the biggest charity in

the world. He is the worlds third richest person since 2008 (Forbes, 2012) and one of the 100most influential people in the world (Time Magazine). Bill Gates is the living statue for not only

entrepreneur but also everybody in all over the world.

William Henry (Bill) Gates III was born on October 28, 1955 in a family having rich business,

political and community service background. Since he was a child, he has showed his interest incomputer system and software. In 1974, he attended Harvard University but left there after one

year to focus on his interest, computer. With Paul Allen, he formed Microsoft - the leadingcompany in IT and successfully drove Microsoft till 2008. Then he almost left all the work inMicrosoft to focus on his charity, the Bill and Melinda Gates Foundation that he formed in 2000

with his wife.

To be a successful entrepreneur, Bill has some special characteristics. Firstly, he has a very broadvision. Since the first day he found out about his future work with computer, Bill has dreamed

about having a personal computer in every desk and Microsoft software for each and every

computer. He built his Empire around this vision and still continues working on it. Secondly,

Bill is a person with high passionate. To follow his interest in computer and software, he dared todrop out of studying in Harvard University, a famous university that every single student would

have wanted to be part of. His passion is one of the reasons to make him the richest man of the

world. Bill is an intelligence person. It helped him to attain top position in the profession hechooses. Furthermore, he is also very intelligence to choose the way and chance to be successes.

He knows how to borrow the idea, or even workforce from competitors to perfect his product.

The symbolized evidences are MS-DOS and Windows. Bill Gates is not only intelligence butalso a hard working man. In his college days, he used to work all night long on his computer.

When Microsoft was started, Bill used to sleep only 6 hours per day without skipping a single

day of office. Hard working is one of the major keys for his success. Gates is known as a ITarchitecture, however, his communication skill is also a key to success. He take an important role

as a sale man for MS-DOS, and also through communication, he convinced many talents to work

for him hardly and faithfully.

Bill Gates is an icon of the entrepreneur with his characteristics. Through his success, his

characteristics and his generosity, Bill Gates is the greatest entrepreneur, in my opinion.


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Similar characteristics which can be found among the successful entrepreneurs

1. Passion for the Business

2. Product/ Customer Focus3. Tenacity despite failure4. Execution Intelligence


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Date: 14 May 2013 (Tuesday)Time: pm

No Name Group

Presen

t 7May2013

Email /

Softcopyandharcopy 9May2013

Present

9 May2013

Email /

Softcopy

13 May

2013

10.00

pm

1 Fairuz 1

2IntanFarhah 1

x

3NurulAmira 1

x

4 Nazliaerda 1 X

5 Nabilah 1 X

6 Hidayah 2

7 Marliza 2 x

8 Keng 2 X

9 Dayanah 2 X

10 Shima 2 X

11 Nida 3

12 Laila 3 X13 Miza 3 X

14 Kuga 3 X

15 Matun 3 X

16 Aimi 4

17 Shida 4 x

18 Chin 4 X

19 Aravind 4 X

20 Richo 4 X

21 Azwan 4


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No Group

1 1 Cake Shop / Confectionary

2 2 Bakery / Cafe

3 3 Travel Agency

4 4 Book Cafe

1. Powerpoint Presentation convince the audience / Dr investor / provide with the

capital

2. Business Proposal document all the necessary information


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June July Aug Sept Oct Nov Dec

balance b/f -1580 -900 950 4070 9860 19670

Revenue

Sales 100 2000 3000 4500 6750 1012515187

.5Commision 20 400 600 900 1350 2025

3037.5

Total 120 2400 3600 5400 8100 12150 18225

Expenditures

Rent 1000 1000 1000 1000 1000 1000 1000

Salary 500 500 500 1000 1000 1000 1000

Water 100 100 100 100 100 100 100Electricity 100 120 150 180 210 240 270

Total 1700 1720 1750 2280 2310 2340 2370

NetProfit/loss -1580 680 1850 3120 5790 9810 15855

Net gain -1580 -900 950 4070 9860 19670 35525

Thursday 16 May 2013 bring it to class

1. Powerpoint presentation - 8 slides

2. Business Plan softcopy & printed


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SAMPLE BUSINESS PLAN OUTLINE (START-UP)

This is a sample outline for a business plan to be used by a start-up operation to request funding. In most

cases, it is equally appropriate for existing businesses and those not pursuing funding. There is no single

rightway to lay out a business plan feel free to add, subtract, and rearrange as is appropriate to your

business and writing style. (If you do delete sections, make sure that the information involved either doesnot apply to your business or is addressed sufficiently in other sections of the plan.)

I. EXECUTIVE SUMMARY

Finish this section after you have finished the others. (You may wish to BEGIN this section first,however, to help organize the major issues in your mind).

Use this section to summarize the major points to be addressed in the rest or the plan. You can follow

the outline for the rest of the plan for the format of your executive summary. If you do, summarize eachsubsection with a bullet-point sentence or two.

II. CAPITAL PLANA. Sources of Fundsi. How much money will you need?

ii. From what sources?

iii. Under what terms?

B. Uses of FundsHow will you use the money? Begin with a table that outlines the major use of funds categories (such

as building purchase, build-out, equipment, franchise fees, working capital reserves, etc.) and

amounts required, then follow it up with a paragraph or two describing each use of funds category in

greater detail. If possible, explain how the expenditure will help you become more profitable. (For

example, if you are buying inventory, explain how much revenue that inventory can support. If

purchasing real estate, calculate the estimated rent expense saved over the life to the loan.)

C. Repayment of FundsIllustrate your ability to repay the loan from operating cash flow by presenting a chart that comparesprojected annual cash flow with projected annual loan payments.

Briefly describe the total values of personal and business assets available for use as collateral insecuring the loan.

If you or your spouse will continue to receive a paycheck from an employer after the establishment ofyour business, discuss it here.


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III. BACKGROUND INFORMATIONA. Ownership & Corporate Format

What kind of business (such as sole proprietor, LLC, S-Corporation) is it/will it be?When was it/will it be established?In what state is it/will it be chartered?Who are the owners and what percentage do/will they own?

B. History of the BusinessFor existing businesses: talk about the major milestones of development including opening, break-even, major changes to products/services, important personnel additions, and relocations.

For new businesses: talk about the preparations and planning youve done so far in anticipation ofopening the company.

C. Industry Overview

What is the size, growth, and overall trends of the industry?Resources: Trade Associations, FCPL BRC, Internet

D. ObjectivesExplain your quantitative (such as profit and sales targets) as well as qualitative (such as marketposition) goals for your company. If possible, briefly explain your overall strategies for reaching thosegoals.

E. Implementation TimelineWhat are the major tasks and milestones to be reached as you move forward. For each, provide anestimate of how long it will take to accomplish.

F. Future OpportunitiesUse this section to describe future opportunities you hope to pursue, but dont yet know enough aboutthe hows, whens, and ifs to include them in your financial projections.

IV. PRODUCTS AND SERVICESA. Overview

Briefly provide a basic overview of the products and services your company will provide.

B. Description of Products/Services by Category

For each major product/service category, describe: the nature of the products/services in the category,pricing and pricing policies, direct costs involved.

DO THE MATH: If you will provide a limited number of standard products/services, provide a chartprojecting annual totals for projected unit sales within each category, average prices for eachcategory, and projected sales based on projected units and pricing.


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V. MANAGEMENT, STAFFING, STRATEGIC PARTNERS, AND PROFESSIONAL SUPPORTIf feasible, provide a table that summarizes your projected staff and payroll for each of the first threeyears of operations.

A. Management Team

Provide profile for each owner who will participate in operations as well as each major manager.Discuss major job responsibilities as well as specific skills and experiences of each manager thatqualifies them to handle the job at hand. Touch on career highlights here and include completeresumes in the attachments. Discuss compensation.

B. Staffing

If your staff will be modest, provide descriptions of each job title here. If you have particular peoplealready selected for these positions, discuss their qualifications. If not, discuss the qualificationsrequired for successful candidates. Discuss how staffing needs will change as the company grows.Discuss compensation.

C. Strategic Partners

Strategic partners are others who have a major effect on the way you do business, but are not part ofyour organization. These can include vendors, general contractors (if you are a subcontractor),subcontractors, landlords, collaborative marketing partners, and others.

D. Professional Support

Briefly list professionals you will use and describe how you will use them. These can include attorneys,

accountants, bookkeepers, payroll services, consultants, insurance brokers, graphic designers, andothers. A sentence or two for each is sufficient.


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VI. OPERATIONS

A. Hours and Days of Operation

How will your hours and days of operation be configured to meet the needs of your customers?

B. Location & Facilities

Location where will the business be located? Is location important to the success of your operation?How will this location contribute to that success? What businesses and potential customers arenearby? For retail businesses, provide traffic counts if you can.

Facilities describe the actual location, including total square footage, allocation of space, parking (ifappropriate). Discuss office & computer equipment, as well as other equipment and vehicles required.If renting, describe the lease. Describe how your facilities needs will change as the business grows.

C. Licensing, Permitting & Other Regulatory Issues

Describe the regulatory requirements for doing business, including any certifications, licenses, permits,registrations. Also discuss any zoning or building regulations. For home based businesses, discussany homeowners association restrictions. Discuss your current status in regard to those requirements.Resources: BLIS, Planning & Zoning, Comptrollers Office, Clerk of Circuit Court

D. Other Operational Issues

Address any other operational issues that have not been covered in other sections. Retitle this sectionand add others as appropriate.

VII. MARKETING

A. Marketing Targets

Provide as much detail as possible about your most likely customers. Who are they? What is importantto them? Where are they? Do they have things in common that makes it possible to efficiently reachthem with marketing messages?

Also, dont forget about past and current customers as a productive source of business. Referralsources should also be a marketing target.

Resources: FCPL Business Resource Center (Best Customers, Reference USA), Trade

Associations, Internet

B. Distribution


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Discuss how your products and services will get into the hands of their users. Will you sell direct? Withyou sell through retailers? Wholesalers? Many companies use a combination of these approaches.Talk about the relative merits and challenges of each distribution model you will use. If you will usewholesalers and/or retailers and have identified specific candidates, discuss them and your expectedrelationship with them.

C. Competitive Environment and Positioning

Discuss your major direct competitors and your comparative strengths and weaknesses. Remember,very few businesses truly have no competition even if no one in the marketplace provides exactlywhat you do, customers often have the option of simply not buying from anyone, buying alternativetypes product or service, or buying over the Internet. How will you position yourself against theseoptions as well as your direct competitors?

Resources: Trade Associations, Yellow Pages, FCPL BRC (Reference USA), Internet

D. Marketing Tactics

What tools will you use to promote your products and services? Create a section for each majormarketing tactic (such as advertising, internet promotions, direct mail, trade shows, etc.) as well assubsections (such as print advertising, TV advertising, radio advertising, etc.), as applicable. Describehow and when you will use these tools and how your tactics will interact for cohesive, organizedmarketing campaigns.

VIII. FINANCIAL SUMMARYA. Sales

Present a chart summarizing your annual projections for total sales in each of the next three years. Ifappropriate, make it a stacked chart providing a visual presentation of each sales categoryscontribution to total annual sales.

B. Profits

Present a chart summarizing your annual projections for total sales, gross profits, and net profits ineach of the next three years.

C. Expenses

Based on three-year projected totals and the equation [income = expenses + profits], provide a piechart that presents the percentage of total income equaled by each major expense category (such ascosts of sales, rent, payroll, minor expenses combined into a single all other expenses category),and profits.

D. Break-Even


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Based on three-year projected annual averages and the equation [profits = variable cost % x sales fixed costs], provide a chart illustrating projected profit at various potential sales levels. If your coststructure will change dramatically from year to year, you may need to provide a separate break-evenanalysis for each year.

ATTACHMENTS- Projected Income Statement (Cash Basis) 3 years, monthly

Minimum requirements: 1 year monthly, plus 2 years quarterly. Its easier just to do all three years on amonthly basis. Include a cash flow calculation section after profit calculations.

- Projected Balance Sheet, 3 years

- Resumes

- Others, could include: Product Information, Letters of Interest/Sales Contracts, Reprints, MarketingMaterials, Others

Notes on Formatting

Its important to make your plan as readable and navigatible for the reader. This can help your readers

digest the contents and keep their bearings within the document:

1. Include page numbers at the bottom of each page (except page 1)

2. Line spacing choose the 1.5 line space option

3. Start a new page with each section that is indicated by a roman numeral (II. Capital Plan, III.

Background information).

4. Dont over-indent. Your subheads will help divide the sections. You dont need to indeed entire

subsections to set them apart.

5. Fully justified type (right margin and left margin) makes your contents look most organized. You can

indent the first line of each paragraph if you choose to, but simply skipping a space between

paragraphs with no first-line indent is now more common.

6. With word processing software, its no longer necessary (or expected) to add 2 spaced after each

period. Period-space-space is a hard habit to break, so you may want to wait until the plan is

completed and run a universal find/change, finding . and replacing it with . .


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Issues in doing business plan?

Group Doubts / Questions to ask Decision

(Yes / No)

Investor Dr Kita

Reason

1 cake

shop

products

2

bakery &

cafe

Profit distribution

3- travel

agency

Turn over

advertisemnt

4- Bookcafe Quantity - details

Advertisement cost

Operating procedure


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The Problems Of Business Planning

As you develop your business plan, it is easy to make mistakes or leave out important elements. We have been writing business plansfor over 25 years and here is a simple list of the most common business planning pitfalls and some tips on how to avoid them.

Create a vision. It's tempting to roll up your sleeves and plunge right into the details of your business: evaluating products, studying

market segments and sizing up your competition. Yet it's possible to get so caught up in the process of planning a business that you lose sightof what you're planning for. Before you get lost in the details, take a step back. Outline a clear vision and a coherent set of values for your

company. Develop a mission statement and use it to define short-term goals and priorities. Once you have a clear road map for your business,

you can plan your journey with more confidence.

A budget isn't the same thing as a plan . You can't create a solid business plan without a budget and a financial forecast. But a budget

should be the product of all the other elements in your plan. If you don't have a clear picture of your industry, customers, competitors and

market conditions before you develop a budget, your numbers aren't likely to reflect reality.

Don't ignore your customers. This may sound obvious, but too many entrepreneurs assume they know exactly what their customers

need without bothering to ask. Take the time to learn about your customers, and build your business plan around their needs and desires.

Don't shortchange the competition. If you assume your firm will be the only game in town, or if you fail to take existing competitors

seriously, you're asking for trouble. Your competitors can be a great source of information about what works and what doesn't.

Be prepared to take risks. Creating a business plan isn't about avoiding risk; it's about understanding and managing risk. That's why a

good business plan anticipates possible challenges and includes a variety of scenarios for meeting those challenges. There's a difference

between a calculated risk and recklessness, and your plan can help you make that distinction.

Get a second (or third) opinion. The most experienced entrepreneur can still benefit from a different point of view. Even if you're the

only person involved in your business, find someone who can study your plan objectively and point out possible weaknesses you might have

missed.

Expect the unexpected. Every business plan needs some wiggle room to allow for unexpected changes. Part of this involves creating

budgets and marketing plans with some built-in flexibility; but adapting to change also requires you to accept that you might have to modify

or even abandon business practices that worked well in the past.

Don't forget what makes you unique. A cookie-cutter business plan might help you get started, but it won't help you succeed. And while

it helps to look at your competitors, don't model your business after them. After all, you're in business to beat the competition. Learn from

your competitors' strengths, but also learn how to spot their weaknesses and use them to improve your own business plan.

What's the point? Building a business involves hard work and struggle. But it should also include a clear set of rewards, both for you and

your employees. When you set goals in your business plan, include some concrete motivation that goes beyond the satisfaction of a job well

done.

Don't skip the plan! Of course, the biggest mistake of all is failing tocreate a business planin the first place. Planning is hard work, and

there's no guarantee it will make your business succeed. But a good plan is still the best way to turn your vision into a realistic, coherent

business.

http://www.businessplanning-4-you.com/business-articles/problems-of-business-

planning.html
http://www.businessplanning-4-you.com/business-plans/index.htmlhttp://www.businessplanning-4-you.com/business-plans/index.htmlhttp://www.businessplanning-4-you.com/business-plans/index.htmlhttp://www.businessplanning-4-you.com/business-plans/index.html


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Date: 21 May 2013 (Tuesday)Time: 8.00amVenue: Pharmacy Lab

Class time table

1. 23 May (Thurs) 10.00-1.00

2. 4 June (Tues) 8.00-11.00

3. 6 June (Thurs) 8.00-12.00

Assignment

1. submission 11am (morning) clock 6 June 2013

2. Printed copy


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Group Doubts / Questions to ask Decision

(Yes / No)

Investor Dr Kita

Reason

1 cake

shop

products

2

bakery &

cafe

Profit distribution

3- travel

agency

Turn over

advertisement

4- Book

cafe

Quantity - details

Advertisement cost

Operating procedure


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Strength Weakness

Opportunity Threat


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No Name Group

Present 7May

2013

Email /Softcopy

andharcopy 9May2013

Present9 May

2013

Email /Softcopy

13 May

2013

10.00

pm

Emailsoftcopy and

printedon 22May2013

1 Fairuz 1

2IntanFarhah 1

x

3NurulAmira 1

x X

4 Nazliaerda 1 X

5 Nabilah 1 X

6 Hidayah 2 X

7 Marliza 2 x

8 Keng 2 X

9 Dayanah 2 X

10 Shima 2 X

11 Nida 3 X

12 Laila 3 X

13 Miza 3 X

14 Kuga 3 X15 Matun 3 X

16 Aimi 4 X

17 Shida 4 x

18 Chin 4 X

19 Aravind 4 X

20 Richo 4 X

21 Azwan 4


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1(discussion log)(6)(21may2013)

Documents