#1nlab17 - eight for eight: finishing strong
TRANSCRIPT
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Experience Lab 2017 | 11.08 – 11.10 2017
BY DESIGN
8 FOR EI%HT
Finishing Strong
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Experience Lab 2017 | 11.08 – 11.10 2017
NATE DENTON
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Experience Lab 2017 | 11.08 – 11.10 2017
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FOR EI%HTF I N I S H I N G S T R O N G
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Experience Lab 2017 | 11.08 – 11.10 2017
S.C.I.E.N.C.E.Some Client Involved Experiences Nathan Can Explain
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CONTENT CREEP
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Experience Lab 2017 | 11.08 – 11.10 2017
D
When do you start addressing content?
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Experience Lab 2017 | 11.08 – 11.10 2017
DWhen do you start addressing content?
Beginning Middle EndIt varies from
project toproject
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LAUNCHPREP
DESIGN BUILDRESEARCH & DISCOVERY
Addressing Content Addressing Content Addressing Content
* Source – S.C.I.E.N.C.E
CONTENT CREEP
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“Excuse me…”
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“Excuse us…” “Excuse us”
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CONTENT CREEP
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CONTENT CREEP
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CONTENT CREEP Broken DateUnfortunate Photo
Exhausting Headlines &
Abstracts
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CONTENT CREEP
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PRIORITRYZE
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Experience Lab 2017 | 11.08 – 11.10 2017
How do you prioritize tasks?
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Experience Lab 2017 | 11.08 – 11.10 2017
How do you prioritize tasks?
By difficulty By cost By user needs By businessgoals
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Experience Lab 2017 | 11.08 – 11.10 2017
MUST HAVE
NICE TO
HAVEIT CAN WAIT
PRIORITRYZE
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Experience Lab 2017 | 11.08 – 11.10 2017
Implicit PersonalizationCustom Photography
New Practice StructureSearch Type-ahead
New LogoData Visualization
New HeadshotsNew Practice Descriptions
CRM IntegrationVideos
Explicit Personalization
Before Launch
After Launch
PRIORITRYZE
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PRIORITRYZING!FAILURE
PRIORITRYZE
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Experience Lab 2017 | 11.08 – 11.10 2017
Doing Less Can Lead To “More”
! More time to do things the right way
! More budget to execute with impact
! More confidence in your approach
! More sleep and sanity for you
! More energy at work
! More kudos from your boss
! More promotion money to purchase valuable things
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PEOPLE WILL FORGET
PRIORITRYZE
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FONDNESS FATIGUE
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Experience Lab 2017 | 11.08 – 11.10 2017
D
What do you do most after a design is approved?
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Experience Lab 2017 | 11.08 – 11.10 2017
DWhat do you do most after a
design is approved?
I revisit them with relative
frequency until it’s live.
I shop them around for continued
thoughts and buy-in.
I look at what other companies
are doing in comparison.
Once approved,I step away from
the designs.
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REMEMBER YOUR FIRST IMPRESSION
FONDNESS FATIGUE
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SAYTURKEY100TIMES
FONDNESS FATIGUE
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AVOID GAWKING AT OTHERS
FONDNESS FATIGUE
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DEVILISH DETAILS
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Experience Lab 2017 | 11.08 – 11.10 2017
D
What do you consider the most important design detail on a website?
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Experience Lab 2017 | 11.08 – 11.10 2017
DWhat do you consider the most
important design detail on a website?
Imagery Typography Color Palette
Movements&
Interactions
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DEVILISH DETAILSSETTING UP THE SYSTEM IN ADVANCE
DEVILISH DETAILS
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MAKES THE DESIGN HARDER TO BREAK
DEVILISH DETAILS
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MOTIONMOTIONMOTION
DEVILISH DETAILS
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PROTOTYPES CAN HELP
DEVILISH DETAILS
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INSPECTYOURSELF BEFORE YOU WRECK YOURSELF
DEVILISH DETAILS
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TESTY, TESTY
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Experience Lab 2017 | 11.08 – 11.10 2017
D
Which of the following testing approaches did you leverage on your last website redesign?
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Experience Lab 2017 | 11.08 – 11.10 2017
DWhich of the following testing approaches did you leverage on your last website redesign?
None ofthese
We testedon clients
We tested on internalemployees
Our agency conducted
testing
We used a third party
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Experience Lab 2017 | 11.08 – 11.10 2017
DFunctionality testing
Usability testing
Interface testing
Compatibility testing
Performance testing
Security testing
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CAN’T HARDLY WAIT
TESTY, TESTY
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INSIGHTSVSANSWERS
TESTY, TESTY
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Experience Lab 2017 | 11.08 – 11.10 2017
D
Have you ever had to adjust a design that has already been approved?
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Experience Lab 2017 | 11.08 – 11.10 2017
DHave you ever had to adjust a design
that has already been approved?
Yes –Frequently
Yes -Occasionally
No – Once approved it’s
final
No – We try not to let others get involved
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Experience Lab 2017 | 11.08 – 11.10 2017
Choose Your A-Team Early
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KEEP ITTIGHT
TRICKY TRUDY
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BEAUTY
STAKEHOLDERS1 A Lot
* Source – S.C.I.E.N.C.E
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SAYING NOWITHOUT SAYING NO
TRICKY TRUDY
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Experience Lab 2017 | 11.08 – 11.10 2017
CASE STUDY
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Hi Trudy!
Carl
Are you excited about the new website direction?
Well…
Thanks for the input Trudy. We are actively researching methods that allow the user to get to important information quicker. During our research process, we found that the large majority of customers are most interested in our experience. A lot of our competitors have similarly impressive awards, so we definitely want to showcase those; but it’s our experience section that really drives business development.
I don’t like that you have to scroll to see the award logos on my service page.
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GIVE EM’ THE BIZ
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REMEMBER YOUR RESEARCH
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Experience Lab 2017 | 11.08 – 11.10 2017
D
Which of the following research methods did you engage in on your last website?
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Experience Lab 2017 | 11.08 – 11.10 2017
D
Market research
Competitiveset analysis
User research
Brand research
None ofthese
Which of the following research methods did you engage in on your last website?
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Experience Lab 2017 | 11.08 – 11.10 2017
vs
REMEMBER YOUR RESEARCH
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REMEMBERYOURAUDIENCE
REMEMBER YOUR RESEARCH
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LIMITYOUROPTIONS
REMEMBER YOUR RESEARCH
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Experience Lab 2017 | 11.08 – 11.10 2017
REMEMBER YOUR RESEARCH
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Experience Lab 2017 | 11.08 – 11.10 2017
REMEMBER YOUR RESEARCH
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FEAR FACTOR
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Experience Lab 2017 | 11.08 – 11.10 2017
How often do you second-guess a design decision?
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Experience Lab 2017 | 11.08 – 11.10 2017
Never Rarely Frequently All of the time
How often do you second-guess a design decision?
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Experience Lab 2017 | 11.08 – 11.10 2017
“Some people die at 25and aren’t buried until 75.”
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Bifocals
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Electricity
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Experience Lab 2017 | 11.08 – 11.10 2017
“Let’s Make a Deal”
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YOUR WEBSITE CONSTANTLY EVOLVES
YOUR
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Experience Lab 2017 | 11.08 – 11.10 2017
In Conclusion
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CONTENT CREEPPRIORITRYZEFONDNESS FATIGUEDEVILISH DETAILSTESTY, TESTY
TRICKY TRUDY
REMEMBER YOUR RESEARCH
FEAR FACTOR
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Experience Lab 2017 | 11.08 – 11.10 2017
BY DESIGN
8 FOR EI%HT
Finishing Strong