#1nlab17 - functional fixedness: a creative conundrum
TRANSCRIPT
Experience Lab 2017 | 11.08 – 11.10 2017
The Experiment
Fix the candle to the wall, so that when lit, the wax doesn’t drip onto the floor.
Experience Lab 2017 | 11.08 – 11.10 2017
D”When it comes to innovation, businesses are constantly hampered by functional fixedness and other cognitive biases that cause people to overlook elegant solutions hidden in plain sight.”
func!tion!al"f#NG(k)SH(#)n(#)l/ (adjective)
fixed!ness"fik-s#d-n#s (noun)
The subconscious bias that drives people to rely on traditional solutions to familiar problems after years of experience in any one function of a business.
Experience Lab 2017 | 11.08 – 11.10 2017
What It Means for Your Website
8 in 10consumers would stop engaging with a site if its content doesn’t display properly on
their device
75%of judgments on website credibility are based on a website’s overall aesthetics
5 Devicesper person, with different screen sizes
and device types
Worldwide, consumers use an average of
72%of marketers in Northern America believe personal content marketing plays a vital
role in the success of their website
Experience Lab 2017 | 11.08 – 11.10 2017
The Pre-Mortem
! What is the problem?
! What does success look like?
! What does failure look like?
What are potential mental roadblocks or inhibitors to innovation?
Experience Lab 2017 | 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017
Identify a hunt statement.
Experience Lab 2017 | 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017
Involve a diverse team.
Experience Lab 2017 | 11.08 – 11.10 2017
The Blinking Eye Bridge
Experience Lab 2017 | 11.08 – 11.10 2017
The Blinking Eye Bridge
Experience Lab 2017 | 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017
Look beyond your domain.
Experience Lab 2017 | 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017
When in doubt – test.
Experience Lab 2017 | 11.08 – 11.10 2017
Mitchell’s Degrees of Terror and Testing
A relatively safe bet
Probably going to lose my job
Risk
Experience Lab 2017 | 11.08 – 11.10 2017
The Post-Mortem
! Did the problems you encountered match the problems you predicted?
! How effectively did you navigate the problems that arose?
! What inhibitors to innovation did your team face?
! Document your findings for next time.