PowerPoint Presentation

BUSINESS PLANROYAL KEREPEK ENTERPRISE

Group MembersNameNo.MatricZAIDI BIN JANTAN162877MOHAMAD ASHRAF BIN OTHMAN161256MUHAMAD FIRDAUS SHYFIQ BIN MUHAMAD ZALI164971MOHAMAD AFIFFUDIN BIN MD. RASOL164309MOHAMAD KHALID BIN ABD. KADIR162315RAFIQI BIN ABD. RAHIM162532MUHD SYAMIL BIN SAMLI SAID158665MAS SYAZWANEE BINTI SHAB164888NUR AZMINA BINTI YAHYA164878NUHA BINTI RAZALI164825SITI HASLINDA BINTI A.GHANI164821

CONTENT

EXECUTIVE SUMMARY

MANAGEMENT PLAN

Company organization

Vision

To provide a high quality, healthy, crunchy and crispy snack as well as to gain 100% profit from our selling

Mission To be one of the most successful and popular company that supplies snack from local area that contains a lot of beneficial ingredients to develop well-mannered and intelligent generations as well as to change UPMs students, lecturers and staffs perception on snacks produced from local manufacturer

Logo

Logorepresent a super cute child having his nice holiday vacation with Royal Kerepekthe brown hat shows that he is protecting the super flavour of kerepek from any surrounding disturber like weather and dustholding two pieces of kerepek shows that he enjoys the kerepek continuouslyhold other pieces before he can finishes the kerepek in his mouth because he did not want the kerepek to be grabbed by his friends on the same trip of vacationa drop of sweat at his head comes from his nervousness to explain the deliciousness of Royal Kerepek to his friendsthis is ''bukan biasa-biasa'', this is the story about the child and Royal Kerepek

Company OverviewRoyal Kerepek is kerepek brand for kerepek that was produced by a company of food business. This company known as Royal Kerepek Enterprise that is organized by a group of students of Universiti Putra Malaysia in Selangor, Malaysia. Royal Kerepek represent a sort of kerepek with varies type of delicious flavours from whole peninsular of Malaysia. Royal Kerepek flavours are the best flavour of kerepek as it was dough by the best well known chef in this peninsular. Royal Kerepek Enterprise are very glad to make everyone in Malaysia to feel how best the kerepek flavour thus we serve by representing the Royal Kerepek product which are packaged and sold through the whole area of Universiti Putra Malaysia in Selangor.

ORGANIZATION CHART

ROYAL KEREPEK ENTERPRISE BOARD OF DIRECTORS

JOB ORGANIZATION

JOB ORGANIZATION

ADMINISTRATION

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AdministrationA few documents are prepared to propose our business plan and to get an approval to run the business in college area.

LIST OF MATERIALS AND EQUIPMENT

MATERIALS AND EQUIPMENTMaterials5 kg Kerepek ubi bbq5 kg Kerepek ubi kari pedas kering5 kg Kerepek ubi kari pedas basah3 kg Opak kari5 kg Kerepek ubi5 kg Kerepek ubi panjangEquipmentPlastic bag( 7x11 and 8x12 )Weighing scaleSealer

SCHEDULE

BUSINESS ACTIVITY DATE (YEAR 2013)6/313/320/327/33/417/4 24/4MeetingSending ProposalBusiness ApprovalBusiness PlanProduct TestingProduct Selling

SERVICE PLAN & PRODUCT STRATEGY

DESCRIPTION OF BUSINESSProduct is a light snacks that are suitable to be eaten anytime, anywhere.A less ventured business by others.We sell many types of chips spicy, salty, curry, BBQ flavor.The chips do not have MSG since it is made from the natural products.Business run until 25th May 2013.Promotion through mouth to mouth selling, flyers, Facebook and calls.

MARKETING PLANMARKET ANALYSISPRODUCT DESCRIPTIONTARGET MARKETMARKET SIZECOMPETITIONMARKETING STRATEGYMARKETING BUDGET

MARKETING ANALYSISThrough the survey done, students like to eat chips during their free time.They do not want to have snacks that are messy and need time to clean.The chips are made from natural sources like bananas, tapioca, potatoes.Customer wants to have a traditional snacks for a change.

PRODUCT DESCRIPTIONProduct is suitable for all generation regardless of age (students and staff).Also suitable to be consumed by muslim or non-muslim.Varies in flavor (spicy, curry, BBQ, salty).A packet of 100 gram is sold at RM1.50.Using a plastic packaging.

UBI PEDAS KERING BERLADOUBI PEDAS BASAH BELADOOPAC KARI THE BOMBUBI KARI LETOPJAGONG LONJONGUBI BBQ KAW KAW

TARGET MARKETMain targetStudentsStaff

Other targetOther collegesFriends outside of UPM

MARKET SIZEStudents and staff at Faculty of Medicine and Health Sciences + Kolej Tujuh Belas approximately around 2000 peoples

Outsiders approximately 50 peoples

COMPETITIONMain competitionMini Market Koperasi UPM

SALES FORECASTAt hotspot30 packets per day

Through booking3 kg per week

MARKETING STRATEGYGiving out sample to the customerPoster publish around faculty and college areaPromotion via Facebook

MARKETING BUDGETTo minimize expense and to helps save the Earth, we are using small poster Giving out contact if customer have enquiriesExpense also on wrapper

OPERATING PLAN

FINANCIAL PLAN

Project Implementation CostItems and DescriptionCost5 kg of Kerepek Ubi Pedas Basah5 kg of Kerepek Ubi Pedas Kering5 kg of Kerepek Ubi Kari5 kg of Kerepek Ubi BBQ3 kg of Opak Kari4 kg of Jagung LonjongRM38.00RM38.00RM37.00RM36.50RM31.00RM34.902 packets of Plastic BagsRM16.201 weighing scaleRM12.9010 plastic cupsRM4.901 box of stick candlesRM3.90Total CostRM253.30

Cash RecipientGroup MembersRM380.00RevenueRM 405.00Cash PaymentCostRM253.30Expenses (petrol)RM30.00BalanceRM 501.70

Pro-form cash flow

SaleRM405.00(-) Cost of sale RM253.30Gross profitRM151.70(-) ExpensesRM30.00Net pofitRM121.70

Pro-form profit and loss

CashRM501.70CapitalRM380.00Net profitRM121.70TotalRM501.70TotalRM501.70

Balance Sheet

APPENDIX

Advertisement Flyer

HARGA SUPERB!! RM 1.50 /100gUbi Kari LetopOpac Kari The BombJagung LonjongUbi Pedas Kering BeladoUbi Pedas Basah BeladoRoyal Kerepek EnterpriseUbi BBQ Kaw Kaw

Sebarang tempahan, sila hubungi

Zaidi : 014-5178911

Fudin : 019-7400407

SWOT Analysis

OPPORTUNITIESTHREATSSTRENGTHFrom good R&D we can preserve unique and various taste of kerepek for long time.Knowledge about nutrition and materials of kerepek can be strengthening by HACCP certification from our selected kerepek supplier.Having good networking from inside and outside of faculty and college make us can export to outside.Some of our members have knowledge haow to handle and preserve kerepek to avoid it from break and soggy.Kerepek nutrition value that better than junk food and have high quality of raw material can shift customer mind set.Unique and various taste of kerepek can overcome the competitive price from other sellers.Affordable to export outside of faculty and college gain us more profit even have many competitors.WEAKNESSESEven we lack of time to prepare our product, we have do R&D to make easier our work and attractive.Even we lack of experience to market our product but knowledge of student about kerepak easier our work.Our operation manager is not systematic,but we have good networking that can help us to sell outside of college 17 and faculty.We have to learn more about market strategy to improve as we have quite many competitors.We have to arrange our time so that kerepek will not soggy.Operation management has to improve to attract more buyers.

THANK YOU