1st class customer experience across all your data 2017 tealium inc. all rights reserved. | 1©...
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© 2017 Tealium Inc. All rights reserved. | 1© 2016 Tealium Inc. All rights reserved. | 1
1st Class Customer Experience Across All Your Data
Introduced by
David MorrisDirector Solutions Consulting EMEA, Tealium
Freek de JongOnline Business Consultant, RIFF
Data Management
Platform
Universal Data Hub
Customer Data Platform
360-degree view
Enterprise Data Warehouse
Single Customer View
Unified Customer Profile
27% of the consumers say they stopped visiting
a brand after receiving irrelevant information and recommendations.
2013 2015 2016 20172014
5000
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0
500
1000
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MarTech Landscape
2017
Only 5% of today’s companies have a single
platform that manages data across multiple channels.
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The How
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Devices and Data Sources
<TAGS>
<APIS>
<WEBHOOKS>
<CODE
LIBRARIES>
<FILES>
<DATABASE>Integrations Vendors
name
page category
statistics
visitor type
high-value
members-signup
product-purchase
page title
page URL
product price
client ID
operating system
gender
device type
purchase history
submit form
Data Layer
Business Rules
Enrich Data
Take Action
Define & Govern
Create Audiences
Privacy & Security
Stitch Visitors
</>
Data Enrichment
Data Collection Data Enrichment Data Activation
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Build Your Own Marketing Cloud The freedom to build a best-in-breed MarTech stack
© 2017 Tealium Inc. All rights reserved. |
Anonymous Unknown Known Lead Customer
● 3rd Party
Cookies
● Identity Pool
Ids
● Target
Segments
● 1st Party
Cookies
● Device IDs
● Sessions
● Phone
● Company
● Name
● Customer ID
● Address
● Phone
● Membership #
● Social Handle
● Vendor IDs
● Network IDs
Digital Breadcrumbs Drive Profiles
© 2017 Tealium Inc. All rights reserved. |
Not all IDs are to be trusted
FacebookCriteo
Customer ID Hashed Email
Google ID
USER 1
Facebook Criteo
Customer IDHashed Email
Google ID
USER 2
FacebookCriteo
Customer ID Hashed Email
Google ID
USER 1 + 2 =USER 3
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Usecases
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Data GovernanceVolvo & GDPR
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ALM MediaEmail Case Study
Using AudienceStream to better monetize audience by focusing on
specific behaviors across entire online media network
• Increased email open rates from 15.3 percent to 23.5 percent
• 6.5X improvement in CTR from .24% to 1.55%
© 2017 Tealium Inc. All rights reserved. 18
Engagement FunnelCarglass & Retargeting Optimisation
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Carglass
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Demo
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Tealium & Salesforce
© 2017 Tealium Inc. All rights reserved. | 22
Recap
Recap
● Unified customer data profile; cross-device & cross channel
● Relevant & consistent messaging across all channels
● Realtime decision making
● Maximizing efficiency campaign budget
● ROPO solution
● Identifying high-value traffic
● Data Governance (GDPR Proof)
“You’ve got to start with the customer experience and work backwards to the
technology”
Steve Jobs