1ST HALF 2014

THe onLyLyon’S mAkerS mAgAzine : BuS ineSS & good newS # 01

by ONLYLYON

Part-Dieu 42 — French tech 18 — DiGitaL 22 — VerticaL 50

GerLanD BiOPOLe 14 — eVents 82 — aLL aDDicteD 90 . . .

eDitOriaLWhat is it aBOut LyOn that Gets Businesses, inVestOrs, stuDents, tOurists anD sPeakers aDDicteD? My uncLe, WhO is FrOM LyOn, says that it is the MOst BeautiFuL city in the WOrLD But he Must Be BLinDeD By LOVe...

Let’s Be OBjectiVe: eurOPean secOnD city OF reFerence, First French city in LiFe/career quaLity, 2nD French city in the tOurisM inDustry, LyOn attracts, LyOn surPrises, LyOn asserts itseLF. BeinG recOGniseD in rankinGs is GOOD, harMOny BetWeen reaL estate suPPLy anD the Market’s DeManD, is the Least yOu can ask FOr; then there is the quaLity in inFrastructure… the ecOnOMic PerFOrMance, the cOMMitMent tO innOVatiOn, the aMBitiOn tO BuiLD PartnershiPs. BasicaLLy, yOu knOW it Once yOu LiVe it. But What Matters MOst is Why. the Why, We caLL it “OnLy”. the DiFFerence that Makes LyOn a PreFerence Lies in the aDDitiOnaL heart that Makes that a Visit tO Our city cOMes With LastinG MeMOries anD Wishes FOr MOre returns, that an inVestMent shOWs PrOFitaBLe returns, But that DOinG Business is aLsO a PLeasure. sO, rather than hanDinG Out BrOchures OF Lush anD seDucinG inFOrMatiOn, We haVe DeciDeD tO PrOViDe yOu With a MaGazine that iMMerses yOu in Our city’s DaiLy LiFe, as cLOse as POssiBLe tO thOse WhO cOntriBute tO OnLyLyOn On a DaiLy Basis. PresenteD as suGGestiOn, an inVitatiOn, an initiatiOn...

BeWare OF aDDictiOn.

cOntacts

ADERLY Economicdevelopment agency for the Lyon region+33 (0)4 72 40 57 50www.investinlyon.com

GREAtER LYon Economic and international development delegation+33 (0)4 37 91 29 68www.business.greaterlyon.com

LYon touRism & ConGREss+33 (0)4 72 77 69 69www.lyon-france.com

onLYLYon+33 (0)4 72 40 57 59www.onlylyon.org

staFF

Publishing Director:Benoît Quignon

Editor in chief:Quentin Bardinet

Editorial Board for the Only:Marie LavillaineClaire PourprixSandrine Boucher

Artistic Direction:Saentys

Conception:J’articule

Publication Editor:Grand Lyon

Translation:Roelien Gorter

Printing:FOTZAC Satolas Green - Pusignan69881 Meyzieu

Legal deposit, ISSN number:In progress

creDits: © Jakob + Macfarlane © Item Corporate - B. Gaudillère - H. Granjean - P. Somnolet - F. Boutonnet Neolife / © Erik Saillet © Asylum © Getty Images © Asylum © Agence Rea © www.b-rob.com © Stéphane Rambaud © Tour Incity_valode&Pistre / Auc / Arep / Auc / Arep © Aafa_chaixetmorel © Gilles Aymard - François Nussbaumer - Jean-François Mesplède © Afaa_christian Kerez_herzog-De Meuron et Christian Kerez - Manuel Herz / Architekten_herzog-De Meuron / Jakob - Mac Farlane - Laurence Danière - Agnès Deldon - Spl Lyon Confluence © Guillaume Perret © Devillers Zen © Jacques Leone © Asylum © Asylum et Tetris © Aia © Stéphane Rambaud © Michel Djaoui © Cartoon Movie © Eric Sempé © Un Printemps en Hiver - Frédéric Godeau - Montée de la Grande Côte - Fdl2013 - Muriel Chaulet © Pierrot Le Fou - Joseph Couturier - Fabrice Dimier © Chinese Corner - M Chineese Corner - Muriel Chaulet © Caresses Climatiques - Alain Benini - Hôtel Dieu - Fdl2013 - Muriel Chaulet © La Cuisine du Web / Thanh Nguyen Bas 85 © Etienne Heimermann © Matthieu Cellard © Jean-Luc Mege Photography 2014 © Gwen Keraval

cOntents1ST HALF 2014

area PerFOrMances

ConVERsAtions 06-09GRANT GUDGEL (LA CUISINE DU WEB)

AND MICHAEL PETERS (EURONEWS) 06-09

Positions 10-11

EXPAnsions 12-17BIOM’UP AND NEOLIFE 12-13

GERLAND BIOPOLE 14-17

inCuBAtions 18-27LyON WANTS FRENCH TECH 18-19

PATRICK BERTRAND (CEGID)

AND GAUTHIER CASSAGNAU (GEOLID) 20-21

LyON START-UP AND URBAN DATA,

SERvING INNOvATION 22-25

OPTIMOD: SMOOTHER MOBILITy IN THE CITy 26-27

PREDiCtions 28-31BENOîT DE FOUGEROUx (FNAIM ENTREPRISES) 28-29

LAURENT vALLAS (JONES LANG LASALLE LyON) 30-31

oRiEntAtions 32-41

AmBitions 42-49 LyON PART-DIEU PROJECT 42-47

MARC LHERMITTE (Ey) 48-49

Visions 50-57

AChiEVEmEnts 58-71NUITS SONORES, EUROPEAN LAB:

BACK TO THE FUTURE 58-59

CONFLUENCE (2): IT'S ALREADy TOMORROW 60-64

DIEGO GIULIANI (EURONEWS) 65

LyON CITé INTERNATIONALE DE LA GASTRONOMIE:

A MAGNIFICENT SPREAD! 66-67

vILLEURBANNE, vAULx-EN-vELIN, LyON:

THE CITy IS STAGING ITS OWN HISTORy 68-69

TUNNEL, FOOTBRIDGE OR BRIDGE.. . :

A WAy ABOvE AND BELOW! 70-71

sAtisfACtion 72-75NATHALIE AULNETTE (APICIL FOUNDATION) 72-75

ViBRAtions 76-81CITéCRéATION: GLOBAL, CIvIC, HUMANIST 76-77

CARTOON MOvIE, TALENT ACCELERATOR 78-79

PIxEL, PLACE OF EBULLIENT CREATIvITy 80-81

PERCEPtions 82-85

initiAtions 86-89

ADDiCtions 90-97MATHIEU vIANNAy (LA MèRE BRAZIER) 90-91

CéLINE SCHILLINGER (SANOFI PASTEUR) 92-93

HERvé ARNAUD (COURB) 94-95

FLORENCE BRUN (ExPAT CONSULTANT) 96-97

iLLustRAtion 98

72 .28 .06

.

aFFinities

06-

07cOnVersatiOns

From here and abroad:

dIFFerenT PerSPeCTIVeS

on The CITY

iCHAeL PeTerS, THe FrenCH-germAn PreSidenT oF THe eXeCuTiVe BoArd AT euronewS, LoCATed in Lyon SinCe 1993, And AmeriCAn grAnT gudgeL, Co-Founder oF VidCoin And memBer oF “ LA CuiSine du weB ”, eXCHAnge ABouT THeir eXPerienCeS AS

AdoPTiVe LyonnAiS, THe imAge oF THe CiTy ABroAd, iTS CAPACiTy For innoVATion And PoSSiBLe deVeLoPmenTS By 2020.

What was your impression of Lyon before you came to live here? MichaeL Peters: I came to Lyon when I was 7 years old, so obviously I only had a very vague idea of what the city would be like. We were living in Germany at the time, next to the Danish border. We came here because my uncle was president of the Beaujolais appellation. You could say that it’s thanks to Beaujolais that I am here!

Grant GuDGeL: What first spurred me was going to EM Lyon to study for my MBA, the school being number 1 in Europe for entrepreneurship. For me, the city is really marked with a sense of business. And on top of that, I love skiing and Lyon is just two hours away from the Alpes. That all suited me very well!

How is Lyon perceived on an international level today? M.P.: I must be one of the people living in Lyon who goes abroad the most. Indeed, Lyon brings to mind mostly images of skiing and the mountains. For older generations, it’s the gastronomy, Paul Bocuse being its icon. For the younger ones, Olympique Lyonnais has been a landmark for a while now. And then, there is the Fête des Lumières, which is becoming more and more well known, in particular through the images we broadcast on Euronews. The Biennale of Contemporary Art has a good reputation, but more so amongst specialists. Finally, I think it is the Lumière Film Festival, the last edition of which was just magnificent, the Lyon Opera and the electronic music festival Nuits Sonores that make Lyon a major city of great cultural wealth.

G.G.: Yes, the Fête des Lumières is a really significant image driver for the city, but when I speak about Lyon in the United-States, overall Americans immediately think of Beaujolais nouveau! Lyon isn’t as well known for its entrepre-neurship and its know-how as it is for the environment and the good food, but that is all changing now: step by step, we are understanding that this city holds numerous resources, both from a technological and an expertise point of view.

What do you like in particular, both personally and professionally? M.P.: The quality of life, it’s unmatched in France and certainly on a European level. It’s a very appealing city, with a rare beauty, I realise that every time I go elsewhere. Even Parisians say it even when they are living in one of the most beautiful cities in the world! Here, I have everything: a totally international environment and an excellent lifestyle for my family. We can get back to nature by getting away for the weekend to the countryside and at just a stone’s throw away from the city.

G.G.: I love this city! It’s not only pleasant to live here, but the city allows you to create and extend your own business, with an opening towards outside of Lyon and a lot of support from the agglomeration and the region. People who have lived in this city for a while remain very attached to it and the people of Lyon are spread out all over the world! It is often said that Lyon functions via networks, which is cer-tainly an asset abroad: be it by the ONLYLYON ambassadors or former EM Lyon students, these support and solidarity networks are easy to mobilise and very valuable abroad.

MichaeL Peters Grant GuDGeL

cOnVersatiOns

What are Lyon’s assets regarding innovation?M.P.: I do not know in detail what is happening within these clusters; on the other hand, I have noticed that innovation is compatible with Lyon. Take for example Cupertino or Mountain View: unlike the financial or industrial sectors, the most important thing for these businesses isn’t to get

close to the centres of power but to offer a certain comfort of life and work. Areas such as Vaise or Confluence are examples of this. G.G.: In terms of innovation, I think immediately of the Open data platform, but also of Vélo’V: this inte-grated bike-rental system is nowadays seen copied all over the world, and no

one knows that it started in this city! An interesting phenomenon is emer-ging between the competitive clusters, like Lyonbiopôle and Imaginove, and bottom-up initiatives, which with the creation of professional networks, such as La Cuisine du Web, seek to promote the creativity and the sense of innovation that exist in Lyon. The coming together of these two types of structures is effective and fruitful. What are your thoughts on the Confluence area? M.P.: It’s an exceptional site, amongst the most avant-garde in Europe. I have the feeling that Lyon grasped there, with this incredibly modern archi-tectural project, something that was otherwise missing, something a lot stronger than gastronomic traditions. Euronews is gradually moving into its new Confluence premises from June until the beginning of 2015. We are going to participate to the standing of this area, with the presence of our journalists, the regular visits from our clients or representatives of in-ternational institutions. The building and Confluence will be broadcast on

television to around 3 million viewers worldwide. Euronews will be both Lyon’s flag bearer internationally and also be more recognisable in the city.

G.G.: I often go to la Sucrière. The architecture in this area is quite brilliant, I cannot wait to see the com-pletion of the Musée des Confluences.

How do you envisage Lyon in 2020? M.P. : I will say rather what I hope will happen: that Lyon will be more internationally orientated, through its brands, its schools, its businesses, its events; that the business centre equips will add more high rise buildings because the skyline is the first thing that the visitors see when they arrive in the city; that Lyon becomes aware of its privileged place as a tourist hub and that it continues to fly high the cultural values that single Lyon out on the international scene.

G.G. : Part-Dieu is going to become a truly symbolic business centre and Lyon will keep its balance between quality of life and economic energy.

08-

09

LyOn in three WOrDs

By Grant Gudgel- DynaMic- PLeasant- cOnnecteD

BiO exPress

2008: International Master of Business Administration, EM Business School Lyon

2009: EM Lyon’s Executive Development

2011: Founding of The Auctus Group

2012: Joins La Cuisine du Web

2013: Founding of vidcoin

LyOn in three WOrDs

By Michael Peters - aPPeaLinG- cOMPLex- histOric

BiO exPress

1995: Masters degree in financial engineering, EM Business School Lyon

1995-1998: working for Arthur Andersen Lyon

1998: joins Euronews as financial manager

2005: appointed managing director of the channel

2011: appointed president of the executive board at Euronews

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11

REMARKABLE ATTRACTION

1.3 MILLION REsIdENTs516 KM2 TERRITORy

global city for quality of life2012 Mercer classification

dEsTINATIONsfROM LyON-sAINT ExupéRy AIRpORT

115 2014 EuROpEAN

interModal award rewarding its entire susTAINABLE MOBILITy pOLICy

2000 yEARs Of hIsTORy1998, registered as a unesco world heritage site

1sT fRENCh sMART C I T yLyon Leads the ranking of smart citiesM20city - noveMber 2013

fRENCh CITy fOR ThE C O M B I N A T I O N CAREER / quALITy Of LIfEcourrier cadres & dirigeants 2013

fAvOuRITE

CITyOf yOuNg ExECuTIvEsaPec 2012

fRENCh CITy fOR ITs CuLTuREle journal des arts, nov. 2013

BEsT gLOBAL fOOd CITyucityguides.coM

EssENTIAL dEsTINATION

34 % of the lyon PoPulation is under the age of 25 (insee)

39Th

1sT 2Nd 3Rd

sOLuTRANs, BIOvIsION,innorobo...OvER 21,000 EvENTs

2 INTERNATIONAL BIENNALs:

390 CONgREssEs ANdpROfEssIONAL TRAdE shOws

dANCE : 85,000 spECTATORs

CONTEMpORARy ART :

200,000 vIsITORs

2 INTERNATIONAL TRAdE shOws: sIRhA : MORE ThAN 185,000 vIsITORs IN 2013

pOLLuTEC : 63,000 vIsITORs IN 2012

EuRExpO, fRANCE’s 2Nd LARgEsT ExhIBITION CENTRE wITh 120,000 M2

EuRExpO ExTENsION Of 9,000 M² IN JANuARy 2015

LuMIèRE INTERNATIONAL fILM fEsTIvAL:

76,000 spECTATORs

15Th EuROpEAN CITy fOR INTERNATIONAL C O N f E R E N C E s

fêTE dEs LuMIèREs : MORE ThAN 3 MILLION vIsITORs IN 2013 (estiMation)

fRENCh CITy fOR BusINEss TOuRIsM

2Nd 2Nd

PerFOrMancesPOsitiOns

ood, a raw material not only healthy and sustai-nable but also high-tech: thus demonstrates the

Neolife team with ten patents, a diz-zying growth and equally amazing export opportunities. The developed product, consisting of 91 % wood fibre, has all the qualities without the drawbacks: it is beautiful, warm, renewable but also imputrescible, free of splinters and maintenance. “The 21st century will be eco-designed or it won’t exist: we need to invent environmental alternatives that match the market price of conventional materials and meet contemporary needs”, resumes Florence Moulin, general director and co-founder of Neolife with Patrick Marché, CEO. With an IPO on the Euronext Paris open market last December, valued at €30 M, the company is currently developing a 100 % natural product with a plant-based binder. This year, it is preparing to grow from 12 to 16 employees and to more than quin-tuple its turnover. Goal: to conquer Europe, the United States and Canada, for terraces and cladding, but also the

Middle East. “There, we seek solutions for... the beaches, because the sand is so hot that we need to develop pontoons!” Neolife recycles the waste products of the Vosges sawmills, works together with a company in the Plastic Valley of Oyonnax for assembly and has opened an office in Switzerland. “For us, Lyon is an excellent base for development: it is a logistics hub, rich in financial partners. Some of them have followed us, such as BPI (ex-Oséo) and the eco-innovation fund Innov’R, which has no equivalent in France. And life is very good in Lyon!” she adds.

PerFOrMances exPansiOns

acilitate the surgeon’s movement, improve the patient’s comfort and reduce health risks, all

thanks to collagen. This, in short, is the key to Biom’up’s success, a young biotech company, now set to conquer the United States. Behind this success story: two engineers from INSA-Lyon, Sylvain Picot and Patricia Forest, and Dr. Christian Gagnieu. Biom’up’s core product is the CovaTM membrane, strong, well tolerated, and naturally absorbed after 3 to 4 months. This implant can be used during surgery to separate various tissues and thus prevent postoperative adhesions.

Guillaume Laurent, project mana-ger, is convinced that “ the future is in regenerative medicine, which aims to help the body rebuild itself. ” This innovation has found many applications in cardiac, visceral and gynaecological surgeries. It also revealed its interest in the field of pediatric cardiac surgery, to reduce the difficulties associated with succes-sive interventions. A third product has just been appro-ved by the FDA and Biom’up recently appointed a chief medical officer to de-velop its overseas presence. Identified as a high-potential start-up, Biom’up became a “ Nugget ” of the Lyon Ville

de l’Entrepreneuriat (Lyon entrepre-neurial city) project in October 2013. As such, it will be supported in its growth for two years. “ Biom’up bene-fitted from the dynamics in biotech of the Lyon region, including a pool of key stakeholders linked by very significant synergies, ” said Guillaume Laurent.

BIOM’UPinnOVatiOn FOr the BODy

IN SHORT

. Founded in 2005

. 40 employees

. €2.6 M turnover in 2013

. Three fundraising campaigns, including, the last, in 2012 of €6.8 M

IN SHORT

. Founded in 2012

. 12 employees

. €2 M turnover in 2013

. 2014 prospects: €11 M turnover

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13

NEOLIFEWOOD reinVents tOMOrrOW

GERLAND BIOPOLE:

WITH A DNA OF 100%

HEALTHCARE AND BIOTECH-

NOLOGY

PerFOrMances exPansiOns

14-

15

eVen Hundred HeCTAreS To Be ConVerTed. LoCATed AT Lyon'S SouTHern enTrAnCe, THe gerLAnd neigHBourHood iS eSTABLiSHing iTSeLF AS A BenCH-mArk TerriTory oF greATer Lyon'S urBAn STrATegy, ComBining SCienTiFiC, eConomiC And urBAn deVeLoPmenT. wiTH A STiLL ViSiBLe FooTPrinT oF iTS

induSTriAL HeriTAge - demonSTrATed By THe imPreSSiVe ÉdouArd HerrioT HArBour - gerLAnd HAS undergone ProFound CHAngeS in reCenT deCAdeS. THe urBAn ProjeCT THAT wAS STArTed in 2000 HAS enTered iTS SeCond PHASe, Aiming To STrengTHen iTS eConomiC And SCienTiFiC SiTeS, wiTH SuSTAinABLe deVeLoPmenT in mind. greATer Lyon AimS For THe ToP 10 oF mAjor inTernATionAL SiTeS wiTH eConomiC And innoVATiVe ACTiViTieS in THe FieLd oF HeALTHCAre And BioTeCHnoLogy.

At Lyon's southern entrance, next to the ring road and accessible by soft transportation modes thanks to me-tro and tramway connections, Ger-land establishes itself as a pure area for development, extending over 700 ha and counting 30,000 residents. The area houses about 2,000 com-panies employing 25,000 people. Re-nowned industrial companies such as Velan, Nexans, Babolat, Plastic Omnium, SNC-Lvalin and Eras have a presence there. Housing the com-petitive cluster Lyonbiopole, Ger-land also attracts global leaders in Life Sciences, and with them various active start-ups in the field of health-care and biotechnology, such as Ge-noway, Episkin and Imaxio.

an urBan caMPus OPentO the cityThe Gerland Biopole stretches out over 100 hectares at the area's south end and

counts 5,000 jobs in healthcare and biotechnology with almost 50 of the industry's players. Among them global leaders such as Sanofi Pasteur, Mérial, Genzyme, Episkin and Aguettant, who continue to expand their businesses. In July 2013, Aguettant laid the first brick of a new building housing its headquarters, production and R&D; an investment of 22 million euros. The Sanofi group, major private employer in Greater Lyon, is reinforcing its pre-sence by combining the global head-quarters of Sanofi Pasteur and Mérial into a single building, while shared ser-vices and operational departments will be brought together in a second buil-ding. Ultimately, the P4 laboratory will double its surface in Autumn 2014 to a confined total floor space of 400 m2; the first building for Bioaster, a hosting structure of R&D projects and techni-cal platforms, will be completed in the Spring of 2015.The Biopole also houses a large num-

ber of higher education institutions in-cluding the Ecole Normale Supérieure (ENS), the University Claude Bernard Lyon 1 (UCBL), the Rhône-Alpes hi-gher institute of agriculture and food industry (ISARA) as well as research institutes such as the Institute of Biolo-gy and Protein Chemistry (IBCP), the Lyon Institute of Functional Genomics (IGFL), European Institute for Systems Biology and Medicine (EISBM) and the International Centre for Infectious Di-sease Research (CIRI). Gerland is at the heart of the Charles Mérieux campus, major investment site of the Campus Project.

PerFOrMances exPansiOns

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17

LyONBIOPôLE

COMPE- TITIVE CLUSTER IN THE HEART OF GERLAND

LYONBIOPOLE IN FIGURES

The competitive cluster has 136 members, including 80 % small and medium-sized businesses. Since its establishment in 2005, Lyonbiopole has accredited 135 collaborative R&D projects, representing an overall investment of 671 million euros including 269 million euros in public funding. 59 projects have come to fruition.Since 2005, the cluster has generated:

11 START-UPS

393 JOBS

104 PATENTS

235 SCIENTIFIC PUBLICATIONS

388 SCIENTIFIC PAPERS

erland houses the head-quarters of Lyonbiopole, the competitive cluster for the healthcare sector.

Phase 3.0, scheduled for the period 2013-2018, aims to strengthen the entrepreneurial dynamics and to nurture links between the academic and clinical worlds in order to sup-port product innovation, improve services and practices for the benefit of patients. Already including an infectious disease centre dedicated to R&D projects (1,920 m2 of laborato-ries housing on average 84 scientists and staff in 7 modules, with common areas including a P3 platform and other shared elements), the compe-titive cluster inaugurated Accinov in 2013.

accinOV: a PLatFOrM With hiGh aDDeD VaLue DeDicateD tO BiOtechnOLOGyA new and unique infrastructure in Europe, providing 4,544 m2 of hi-tech laboratories and associated offices, the

Accinov innovation platform targets small and medium-sized businesses looking for access to high quality environments (organic production suites and cleanrooms) and associated skills (head pharmacist, lab support,

maintenance manager). Welcoming its first occupants since September 2013, the project has tripled the cluster's floor space dedicated to preclinical and clinical research projects.

reaL estate OPPOrtunities stiLL aVaiLaBLe As the regional epicentre for Life Sciences, Gerland still has real estate opportunities available at the Techsud (SAS Porte Ampère) industrial area for companies in the healthcare and biotechnology sector. Techsud is intended for economic activities in line with the Biopole's scientific and industrial environment. Not far from there, the area is also developing a variety of premises within the new Girondins Urban Development Zone, aiming to create a tertiary hub of 100,000 m2 combining housing, tertiairy businesses, shops and local services. Together with major sports and cultural facilities (Stade de Gerland, Palais des Sports, Halle Tony Garnier, and soon, le Musée des Confluences) and parks (Parc de Gerland, Berges du Rhône), the new residential and business areas will give identity to this plural and multifunctional neighbourhood.

SPECIALISED INFRASTRUCTURES, WITH A HIGH ADDED VALUE, UNIqUE IN EUROPE

• Accinov• Bioaster• Centre for Infectious Diseases• P4

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19Code name: “French Tech”. The goal is to get France on the world map as a leading digital nation and to promote the development of Tech champions on a global scale, like... Google or Apple! But, for these champions to develop, the quality of the ecosystem in which they are to grow is crucial.

3 LeVers tO suPPOrt DiGitaL DynaMics The dynamic “French Tech” will put three levers into action. Firstly will be the accreditation of several regions based on a set of specifications; this stipulates that it will take on the metropolitan cities that notably, develop “a digital ecosystem of a critical size and a remarkable economical energy”; have “a network of public and private actors that are co-ordinated and heavily involved”; arrange “operational programs to support businesses growth and stature”; and offer “a favourable ur-ban environment as well as spaces for ex-perimentation and demonstration”. Furthermore, French Tech is planning its second lever to be a global budget of €200 M designated to investments in support structures. The third lever is a second budget of €15 M meant for the promotion of the French digital sector’s appeal.

3 years tO take aDVan-taGe OF this accreDita-tiOn anD tO see the Fruits OF LaBOur Since February 1st 2014, major ci-ties have been able to put themsel-ves forward as candidates, without any deadline restrictions. Until the beginning of March, Lyon has been perfecting its application, to then co-construct the finalised project with the delegate ministry of digital economy - aiming to bring it to a development stage that will ensure its qualification. Afterwards, a selection committee will make the final decision. The accredi-tation is initially kept for a year during the test phase, then if appropriate, it will be extended and confirmed for 3 years, after which an evaluation assessing the region’s performance will be carried out and the accreditation renewed or not. The competition begins...

What strenGths Lie in LyOn’s ecOsysteM as a canDiDate?

The region is the second digital cluster in France and the digital sector alone represents over 34,000 employees. Beyond the positive economic indicators, the region already has a dense and varied ecosystem at its disposal, and a well-structured approach to wor-king with networks. It culminated at the end of 2013 in the creation of Lyon Digital Hub, which aims to reinforce the woven synergies between actors as different as bu-sinesses, schools and universities, laboratories, competitive clusters, incubators, associations... The will to create connections and interac-tions between actors is already in the region’s genetic make-up and corresponds to our way of wor-king.

What DO yOu exPect FrOM a French tech accreDitatiOn?

I hope that it will allow us to ful-ly fulfil our ambition, which has always been to sustain and accele-rate the expansion of start-ups, by allowing them to reach new mar-kets, to acquire new technologies, to get trained, and to develop more quickly to become “Tech cham-pions” on a global scale. It could also help us boost the relationships between businesses and laborato-ries, something that really needs to improve in the region and in France as a whole, and to make our offer for digital training, on which we are already busily working, more prominent.

What is the tiMetaBLe?

We are working on our file, with a steering committee of 12 to 15 people co-ordinating the project, while connecting with the ecosys-tem as widely as possible. It’s sort of a balanced approach between bottom up and top down...The idea was to strike quick and hard!

three questiOns FOr nicOLas cLaraz, the FOunDinG ManaGer OF cyBercité anD aDMinistratOr OF La cuisine Du WeB

PerFOrMance incuBatiOnsPerFOrMances incuBatiOns

T THe end oF jAnuAry, THe FrenCH goVernmenT oFFiCiALLy LAunCHed An APPeAL For FrenCH TeCH ProjeCTS, Aiming To giVe ACCrediTATion To SeVerAL LArge FrenCH CiTieS, wHiCH TogeTHer wiLL Form

A FrenCH digiTAL TeAm. in iTS APProACH, FrenCH TeCH wiLL Aim in PArTiCuLAr To ACCeLerATe THe growTH oF An eXiSTing eCoSySTem. LoCAL PLAyerS HAVe ALreAdy AdoPTed THiS SAme APProACH... Lyon iS in THe Line uP.

• 2nD cluster in France• 3.5 BiLLiOn turnover • 4,000 businesses • 34,000 jobs • +35 % : number of jobs generated

in 10 years• 160 MeMBers in Imaginove’s

competitive cluster (image and cross media)

• 460 MeMBers in Edit Cluster (software)

• 1,000 researchers in the digital domain

• +200 eVents and digital forums per year

LyOn’s DiGitaL sectOr in nuMBers

PerFOrMance incuBatiOns

18-

19PerFOrMances incuBatiOns

What view do you have of innovation in Greater Lyon?Lyon and its region are fertile entre-preneurial ground with a real sense of industry: during each generation, new businesses have emerged that have been able to boost the eco-nomy of the previous generation. Innovation does not concern solely Research and Development but also the ability to bring about the evolution of the business world through new practices, as shown by April’s success in insurance, Cegid in information technology, GL Events in events or even bioMérieux and Sanofi in the health sector. One of the assets of the region lies in its universities and multidisciplinary schools. The current challenge is to make sure that these different players work closer and closer together.

What are the points to be improved?We would need a sufficiently dynamic ecosystem to be able to say that Lyon is the place to be. I don’t think that we highlight the emotional package enough, meaning all the strong points regarding the quality of life and work in

Lyon, to speed up the promotion of the city. Furthermore, it is lacking the tools for venture capital and local investment that existed 20 years ago. The founding of FRI, of the BPI (Public Investment Bank), the introduction of funds such as Hi-Inov or even the new stock exchange of small and medium-sized businesses are going in the right direction.

What do you think of Lyon’s digital hub and the French Tech call for projects?The digital network has been integrated for several years within the digital cluster and recently with French Tech. Within the framework of this call for projects, we have gathered 250 people under one banner around a dynamic community. Since then, we have felt a real rallying and pushing forward from regional communities.

What does the success of Cegid “owe” to Lyon’s environment? The fact that Cegid was started in Lyon has participated in its capacity to make rapid progress. The group found colla-borators that suited them, in a favou-rable environment with comfortable premises and at a reasonable price. At

the time, local capital allowed Jean-Mi-chel Aulas to have access to the market. Today, without erasing our Lyon tro-pism, Cegid has become a national and international provider. We clearly take a leadership position when it comes to new practises regarding mobility and clouds. It is an excellent momentum!

Lyon in one word: entrepreneurial

What view do you have of innovation in Greater Lyon? It is very lively and leans notably on powerful private initiatives, such as the investment funds Dentressangle Initiatives (specialising in the digital sector), La Cuisine du web, that contribute to the region’s status and enable connections, or Cegid that works based on partnerships. The dynamic is strong but mentalities still need to evolve. The people of Lyon still want to compare themselves to Paris: we need to change our approach and situate ourselves on a European level, alongside Barcelona or Milan.

What are the region’s specific assets regarding digital technology? Clearly, the coordination between the private and public players. It is working, it is active and it could even go further. To be truly successful in this domain and to become a prime example, a choice has to be made and two or three sectors have to be more intensely pushed to make them into comprehensive centres of excellence and ensure organisation between all players - businesses, schools,

vocational education sectors, and competitiveness clusters - around these sectors. In my opinion, Lyon is the legitimate place to anticipate Big Data themes or new technology applied to health care. Those type of projects bring synergy to the region.

Would Geolid be able to achieve the same success elsewhere? In Paris, everything would have been more complicated. Lyon allows us to access financially interesting places, just a 2-hour train ride from the capital. The schools are of a very good level and we can find very comprehensive developers. The accessibility of Lyon’s entrepreneurial network is a real bonus: The big bosses - Bruno Bonnel (Robopolis), Patrick Bertrand (Cegid), Bruno Rousset (April) - are truly ready to devote time to entrepreneurs, which is invaluable for a start-up like Geolid!

Lyon in one word? Three! A good city... that is waking up! I love Lyon. But as I am quite a demanding person, I expect a lot more to come from it. I have ambition for Lyon. It is a manageable-sized city, with open and

sincere people, an aesthetically beautiful city in an attractive region but I know that it can go further.

And so, can you give us one ambition for Lyon in 2020? That it becomes a European capital of something. Why not of digital technology? There is a place for a large worldwide digital forum that doesn’t exist yet.

‘‘ LYon, thE PLACE to BE’’

Patrick BertranD CEO Of CEgid

‘‘An EAsY to usE EntRE-PREnEuRiAL nEtwoRk’’Gauthier cassaGnauCO-fOUNdER ANd PRESidENT Of gEOLid

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PrOFiLe

As the leading French provider of management software, with a turnover of 259.7 M euros in 2013, the group Cegid employs over 2,000 associates and boasts over 400,000 users of its management solutions in France and abroad. Cegid has been listed since 1986 on Euronext Paris, compartment B.

PrOFiLe

Specialising in e-marketing solutions intended for very small businesses, retailers and tradespeople, Geolid was founded in 2008 and registered a turnover of 8 million euros in 2013. The start-up is made up of 120 employees in France, in 8 agencies (Nantes, Paris, Strabourg, Lille, Marseille, Lyon, Toulouse and Bordeaux) and plans to have a presence in medium-sized cities in 2014.

AGEnDA

• MiD-May - enD OF june 2014: Call for Projects

• juLy 2014: selection of 100 projects

• sePteMBer: program launch + one-day induction

• nOVeMBer 2014: 1st Challenge

• january 2015: semi final

• aPriL 2015: Final / Awards ceremony

PLAnnED suCCEss

stoRiEs foR innoVAtiVE ComPAniEs

ToP-noTCH inSTiTuTionS oF HigHer eduCATion, reSeArCH neTworkS, CLuSTerS, ComPeTiTiVe CLuSTerS, inCuBATorS, ACCeLerATorS,

LeAding ComPAnieS... in reCenT yeArS Lyon HAS emerged AS one oF THe greAT innoVATiVe CiTieS. To FurTHer deVeLoP THiS STATuS, greATer Lyon CreATed new ProgrAmS, Aiming

To ACCeLerATe THe PreSenCe oF new innoVATiVe ComPAnieS And inCreASe THeir CHAnCe oF SuCCeSS: Lyon STArT-uP

And Lyon urBAn dATA.

PerFOrMance incuBatiOnsPerFOrMances incuBatiOns

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an aWarDs PrOGraM, incLuDinG traininG anD suPPOrt, anD creatiOn OF OPPOrtunitiesThe program is organised around three successive selection rounds over an eight-month period. Each round includes a pitch to a jury and one-day thematic networking. In preparation, the candidates can take part in various Lyon Start-up partner programs (trai-ning sessions in business modelling, incubation, acceleration) and take advantage of the support of top-level mentors. As a bonus, 30 accredited pro-jects will, at the end of the semi-final, be given the possibility to meet inves-tors and major clients in a privileged setting.

reVeaL the POtentiaL OF the Business PLan "Project initiators have so much to gain, not only financially. In a way we're rol-ling out the red carpet, by engaging a wide range of key players from the en-trepreneurial, innovation and funding sectors in their support", explains Louis Delon, in charge of the program at the FPUL. Feature of the program: it caters to all profiles (employees, students, researchers...) wishing to take part in the dynamic of creating a start-up. The only entry requirement: an innovative idea (technological, service, usage or social...), and being fewer than 18 mon-ths in business. The program promotes Lyon as one of the most favourable areas for innova-tive companies both in France and in Europe, with the aspiration to show-case 200 promising projects in 2015.

suPPoRtinG thE LYon stARt-uP PRoGRAm: • Greater Lyon• Région Rhône-Alpes• Lyon Ville de l’Entrepreneuriat

LyOn start-uP:

RED CARPEt foR stARt-uP PRoJECts

ncouraging innovative start-up projects by creating support programs. The idea isn't new. And yet, Lyon Start-up is an original initiative created by the Fondation Pour l’Université de Lyon (FPUL). Even if the program's framework is based on a well-known competition format, the added value can be found in agility and a pro-active approach throughout the incubator’s proposed structure. It is open to all forms of innovation, and to

various stages of completion. This is where the ambition shows: discovery and support of start-up projects from idea to creation, allowing the project initiators to develop, test and implement their skills and ideas. The start-ups are accompanied by top-level experts and mentors, connecting them to key stakeholders in the region's support, innovation, financing and major client networks.

in shoRt100 projects selected from the call for projects may benefit from: • 1 training session in business

modelling through a partnership with EM Lyon and the Université de Lyon

• 1 formula of mobilised support within the network of Lyon incubators and the Chamber of Commerce/Novacité

• 1 mentoring module with top-level experts and entrepreneurs

• A total allocation of €100,000 for the pitch contest

• A week-long trip to Silicon Valley for the 4 winners of Lyon Start-up

• Privileged contacts with key accounts involved in a strategy of open innovation

• "One on One" meetings with investors

PerFOrMance incuBatiOnsPerFOrMances incuBatiOns

"We are putting in place a structure that will both be a physical location and an animation tool created

around the availability of public and private data to support the development of new smart urban services" explains Lethicia Rancurel, project manager. It is not only a program, but a practical innovation tool that is part of Greater Lyon's strategy for a digital and smart city. At stake: the area's appeal, of course; value and job creation. Lyon Urban Data was designed to meet the needs of its targets: first, project initia-tors creating new urban services; then the end-users - the general public - who can test and contribute to the develop-ment of these innovative services.

PLatFOrM FOr sharinG Data anD exPeriMentatiOnIt is based on three pillars that may be of interest to project sponsors and lea-ders: skills of using the city and a plat-form for sharing public and private ur-ban data. The third and most important pillar is formed by the possibility to test new proposed services with end-users from the start. The key point is the abi-lity to imagine a service by introducing the end-user very early on in the ex-periment, which significantly shortens the innovation cycle. The first scale testing will take place in the Part-Dieu area, with a panel of end-users (residents, service and shop users, employees of companies in various in-dustries). The Lyon Urban Data playing field has a very specific scope: "our mission can

start at the very beginning with a simple service idea and it stops once the project is ready for operation and industrial development, at which point it will be taken over by the project initiator", ex-plains Lethicia Rancurel. Entry requi-rement: an exclusive urban purpose of course.

tOOL anD shOWcase OF the territOry's exPertiseSupported by private and public partners, the Lyon Urban Data project is in its starting phase and working on projects driven by its partners. Ultimately, the entire Lyon ecosystem will be able to propose research topics, to which the project can contribute with its expertise and specialties. The first half of 2014 is a crucial phase, which should see the opening of a dedi-cated location. This location will offer a co-working space for companies and a showroom for the general public: a tool and showcase of the agglomeration in terms of urban innovation.

suPPOrtinG LyOn urBan Data:• Greater Lyon• EDF, SFR, SOPRA Group

and Veolia• the competitive clusters

Imaginove and LUTB• the clusters EDIT and I-Care• the IMU laboratory

of excellence (Intelligence of Urban Environments), a combination of 24 research laboratories including LIRIS (Computer Image and Information Systems Lab)

LyOn urBan Data*:

tEstinG sERViCEs to fACiLitAtE CitY LifE

* Provisional name

PerFOrMances incuBatiOns

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neW MOBiLity sOLutiOns

smoothER AnD quiCkER wAYs to GEt ARounD thE CitY

What are Optimod’Lyon’s goals?Optimod’Lyon has several initiatives: firstly to gather all mobility data from urban areas, either public or private, and at the same time, to define a co-operation policy between public and private players. The public sector is in charge of creating a database, the private sector of constructing advanced tools based on collected data, and is also responsible for marketing. The services created with high added value must meet three objectives: consistency with public policies and therefore a sustainable and effective urban mobility system; meeting users’ needs who nowadays must consult too many services and organisations to get around; and defining economic business models without the help of public funds.

How is Optimod’Lyon put into action today?By three different services: a tool predicting traffic within the hour; a multimodal urban GPS (a world first); and a journey optimizer for urban logistics. The wealth and quality of the collected data, combined with the technological know-how of our business partners is allowing us to develop these services. We are now two thirds of the way down the line and the results are encouraging: 30 databases and real time streams have been gathered; a first version of the tool predicting traffic within the hour is ready and improvements are being made; the multimodal urban GPS, and the itinerary calculator have been tested and their installation is

predicted for the end of 2014; and tests on the journey optimizer and the urban freight navigator have started, with route distance and time being optimized with a 10 to 20% gain.

Can you tell us more about the multi-modal urban GPS?It is a multimodal navigation compa-nion (car, public transport, bicycle, pe-destrian, car sharing) in real time and available on smartphones. This applica-tion offers you the best way to go from A to B in a city environment, showing all types of available transport, with an alert before you leave should there be a complication (late train, traffic jam), and during the journey you are moni-tored, just like a GPS in a car, but en-compassing all modes. The tool brings

together all information services avai-lable (TCL, OnlyMoov, SNCF, Vélov, car parks, etc), with past information, real time information and predictions within the hour. It’s a world first and was developed by Cityway, a subsidiary of Transdev.

And how about urban freight?Renault Trucks and IBM are working together on an urban logistics GPS and on one to optimize freight journeys. It means using real time and provisional data (past traffic history, information on construction sites in the area), to offer drivers the best route to take, allowing them to save time and avoid unnecessary kilometres because multiple construction sites in the city disturb or even block off certain streets. Once the best journey has been generated, it is sent to the freight navigator that will guide the driver.

It took 1 year for Optimod’Lyon to see success. How did a project rise so quickly?That is the result of a combination of the assets of our regional stakeholders.

First Greater Lyon, which has a lot of knowledge regarding urban mobility and possible developments in Intelligent Transport Systems. It acted as the determining catalyst in the project’s conception, philosophy and search for partners, not an easy task when mobility is being handled by so many different entities. Further, the Rhône-Alpes Automotive cluster and the competitive cluster LUTB Transport & Mobility Systems, which unite a dense strength of skills by associating industrial players and public research. They are used to leading R&D projects together and all share the same desire to contribute to the economic development of the region.

AriouS SoFTwAre SoLuTionS wiLL emerge in 2014, To Be deVeLoPed And TeSTed AS PArT oF oPTimod’Lyon, An innoVATiVe ProjeCT on CiTy TrAVeL inFormATion. innoVATiVe TooLS, mAking iT eASier For PeoPLe To geT Around And enABLe THe TrAnSPorTATion oF goodS in THe CiTy, STemS From THe SimPLe ideA To LiVe STreAm inFormATion ABouT ALL

THe diFFerenT modeS oF TrAnSPorT, eVerywHere And For eVeryone.jeAn CoLdeFy, mAnAger oF THe oPTimod’Lyon ProjeCT AT greATer Lyon, And TimoTHÉe dAVid, di-reCTor oF THe rHône-ALPeS AuTomoTiVe CLuSTer And Co-orgAniSer oF THe TrAnSPorT SySTem ProgrAm For THe ComPeTiTiVe CLuSTer LuTB TrAnSPorT And moBiLiTy SySTemS, eXPLAin.

• €7M BuDGet co-financed by l’ADEME / the investments of the future and all partners combined

• 2 cOLLectiVes: the city of Lyon and Greater Lyon

• 8 Business Partners: Renault Trucks, IBM, Orange, CityWay, Phoenix ISI, Parkeon, Autoroutes Trafic, Geoloc Systems

• 3 research institutes inVOLVeD: the Economie des Transports laboratory (LET Lyon II), the Technical Equipment Research Centre East (CETE), LIRIS (Insa Lyon-CNRS)

• accreDiteD By 3 French cOMPetitiVe cLusters: LUTB Transport & Mobility Systems, Cap Digital and Imaginove

On the Way tO eurOPe With OPticities www.opticities.com

launched in November 2013, Opticities is the European version of Optimod’Lyon.

OPtiMOD’LyOn in FiGures

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29How is Lyon’s tertiary market faring?We have seen a large increase, of 36 % in the take-up in 2013. We have to remember that 2012 was lacking in major transactions. This was not the case last year with three mega deals being signed with SNCF, Alstom and Sanofi. Furthermore, Lyon stands out greatly on a national level since the l’Ile-de-France region is registering a drop of 25% and meanwhile other provincial cities are experien-cing setbacks or slow progression. For 2014, we can already anticipate one or two deals of over 15,000 m² and a very satisfactory transaction level for surfaces over 5,000 m². There is always a strong demand for transactions of less than 5,000 m², which represents our reservoir.

Lyon is rather good at resisting cycles. How do you explain that?Lyon benefits from an industrial basin - it is deep, strong and stable. Contrary to the Parisian mar-ket, it is not a speculative market. This is something that inves-tors greatly appreciate because it means that risk is limited. The rent levels are slow but progressive and guaranteed. The wealth of the  area is its capacity to propose large-scale pro-jects within the Lyon and Villeurbanne city limits. Its capacity to embrace large projects close to the metro, such as in Gerland or in Carré de Soie, ensures good prospects for a number of years ahead.

What encourages investors and users to choose Lyon?The vision that either French or foreign investors and users have of Lyon is more and more positive. This is because, compared to other large metropolitan European cities, Lyon is an economic centre that has a great geographi-cal situation, high-quality infrastructure, a substantial population pool, large businesses and headquarters. The city benefits from a higher level of prominence nationally and internationally than it did ten years ago. This is most certainly an advantage. This can be perceived in the emergence of new companies, as well as in the decisions being taken by existing businesses to reinforce their size.

What is your view of the various urban areas such as Part-Dieu, Confluence, Gerland and Carré de Soie?Maintaining a good number of large transactions is only possible with the creation of tertiary hubs, which com-plement the Part-Dieu area, such as Carré de Soie and Gerland, with the Girondins UDZ. This strategy invol-ving tertiary hubs is in accordance with the needs of users and investors. The development of new business areas such as Carré de Soie and Confluence has not left the Part-Dieu empty. Contrary to this, alternative choices allow the market to flow more smoothly and propose

alternative solutions to clients, especially as each area has its own identity.

Beyond the tertiary market, what is your view of the local business market?It is an important criterion because the industrial ener-gy of small and medium-sized businesses and industries has an influence on the vitality of Lyon’s economic fabric. But the take-up has been very stable for 10 years, up to al-most 300,000 m² each year. And 2013, with 322,000 m², is the best year since 2006.

What do you think of Lyon’s “working together” approach?It is real! We have a presence in 22  provincial cities and I can confirm that the Greater Lyon’s capacity to support users and investors with their projects is exceptional. The strategy is clear and consistent between the different communities and insti-tutions, which is represented by a genuine vitality and an excellent responsiveness.

Lyon in one word: Attractive

‘‘Lyon has the

capacity to embrace big

projects’’BenOît De FOuGerOux

CHAIRMAN OF NATIONAL REAL ESTATE FONDATION (FNAIM) AND REGIONAL DIRECTOR

OF BNP PARIBAS REAL ESTATE

‘‘ THe CiTy BeneFiTS From A HigHer LeVeL oF ProminenCe nATionALLy And inTernATionALLy THAn iT did Ten yeArS Ago.’’

the LarGe transactiOns in 2013 (SOURCE: FNAIM ENTREPRISES)

• aLstOM : 36,600 m² in Carré de Soie• sncF: 22,000 M² at the Part-Dieu• sanOFi: 18,500 m² and 6,091 m² in Gerland• hanDicaP internatiOnaL:

4,979 m² in Lyon 8th

• MMa Vie: 4,968 m² at Part-Dieu• setec: 3,798 m² at Part-Dieu• DiMO GestiOn: 3,421 m² in Techlid• Vinci cOnstructiOn: 3,363 m² in

East Greater Lyon

area

Laurent VaLLasMANAGER OF JONES LANG LASALLE LyON

What is your assessment of Lyon’s tertiary market in 2013 and its prospects for 2014?With a take-up of over 250 000 m² in office space, 2013 is Lyon’s 3rd best performance of the decade! Although the economic situation is complicated, Lyon is proving its resilience in the real estate market thanks to the quality of its tertiary economic and industrial fabric. This is not the result of chance but the coming together of a virtuous circle between industry and tertiary, of a balanced tertiary supply, thanks to different geographical sectors and a typo-logy of distinct actors, and finally of the high quality and transparent nature of Lyon’s market, which allows investors to be prominent without risk. We are not worried about

2014 because over 100,000 m² of offices, in the later stage of negotiation, have already been confirmed. The building stock, which is relatively obsolete, will generate a new supply: 700,000 m² of offices are in the pipeline for the next four years.

What are Lyon’s selling points to draw in investors and users?The market’s longevity and transparency, rental values, the quality of the building stock.... they come as a whole. Out of the European cities benchmarked in our study “Why invest in Lyon”, in conjunction with Ernst & Young, Lyon came in 4th position with the most attractive rental value. The price varies between 150 € on the outskirts to 310 € on the Incity Tower. 100 % of requests for more than

‘‘THe PoSiTiVe CyCLe oF BuSineSS PerFormAnCe THrougH THe Co-ProduCTion BeTween PuBLiC And PriVATe oPerATorS’’

areaPrOjectiOns

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‘‘Lyon proves

its resilience’’

4,000 m² in negotiation for 2014, concerns new construc-tion or restructured buildings, and 80 % of these are found within Lyon itself, including Villeurbanne and Carré de Soie. Businesses are prioritising new criteria for their premises: high quality of the immediate environment, proximity to a substantial public transport line, energy efficiency and building services... and especially keeping in mind the entire cost. For future projects, Lyon stands out through its diverse tertiary offer. We have Part-Dieu and Carré de Soie, which identify with large-scale retail outlets, Gerland, typical for the chemical and phar-maceutical industry and Confluence, which is more orientated towards headquarters of small to medium-sized regional businesses. These 4 complementary hubs, which have the  common feature of being accessible through public transport, captured 60% of the take-up in 2013 and concern 80% of the prospective take-up for 2014.

By how much is the investment rising? What is the vacancy rate?Lyon managed close to 900 million euros worth of investments in 2013, almost 25 % of the regional investment market for offices, logistics and activity, excluding Ile-de-France. 77% of investments concerned offices. The investors are two-thirds French, and prefer new and modern buildings that are in accordance with the needs of the businesses. As for the vacancy rate, it is very weak at 5.3%, and so the market is rather under-providing. Out of 300,000 m² of offices having been identified as available at the end of 2013, only 108,000 m² are new; the remainder is thus constituted of existing property, often making it unsuitable for sale.

What do you think of Lyon’s “working together” approach?In Lyon, there is a real capacity for co-production between private and public operators, which make up the virtuous circle: supply and demand are equal, the rental value is appropriate and the investors are not disappointed by Lyon’s market performance. The private and public players have a common goal to promote the region.

Lyon in one word: Virtuous Eurocity (because of the positive cycle of business performance through the co-production between public and private operators).

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ThE sTRENgTh Of A dIvERsIfIEd ECONOMy

102,000 C OMpANIEs(PUbLic and PriVate)

E u R O p E A N metroPoLis for its economic aPPeaL (1)

industrial aggLomeration IN fRANCE (outside ile-de-france)

14,800 businessesCREATED IN 2012

IN 2013, 77 new business

Presences: 1,825 jobs created in three years

M O s T AppEALINg

C I T y for euroPean INvEsTORs(5)

fRENCh«business- friendly»CIT y(3)

b e s t f R E N C h city for entrePreneUrs(2)

EuROpEAN centre for the ProdUction of

vaccines

EuROpEAN

city Preferred by entrePreneUrs (4)

over 500,000 salaried jobs in the

PriVate sector77.6% IN TERTIARY SECTOR, 15.4% IN INDUSTRY

19Th

1sT 1sT 9Th

(1) European cities monitor 2011, Cushman & Wakefield (3) Research and Higher Education Centre of Lyon

(4) National entrepreneur satisfaction index, ECER 2010

(2) 2thinknow Innovation Cities™ Global 256 Index, 2012-2013

(5) Ernst&young 2013 attraction barometer

(1) 2012 Enterprise ranking of cities promoting innovation

(2) “Entreprendre” magazine

(3) L’expansion - l’Entreprise et Cofaces Services

area OrientatiOns

AREA of EXCELLEnCE foR A suCCEsfuL

BusinEss PREsEnCE

LYON n°1IN FRANCE IN TERMS OF INNOvATION (1)

17th inTernA-TionAL CITYFOR ITS INNOvATIvE vISION IN TERMS OF ECONOMIC AND SOCIAL DEvELOPMENT AHEAD OF HAMBURG AND SHANGHAI(2)

1st REsEARCh AnD hiGhER EDUCATION CENTRE IN FRANCE130,000 STUDENTS, 13,300 FRENCH AND FOREIGN RESEARCHERS AND 500 PUBLIC AND PRIvATE LABORATORIES (3)

2nD fREnCh REGION FOR PATENTING

4th

EuRoPEAn REGIONIN TERMS OF STAFF WORKING IN R&D

5 CLustERs incLuDinG TWO GLOBAL

AXELERATHE ONLy CHEMISTRy AND ENvIRONMENT CLUSTER IN FRANCE

tEChtERAINNOvATIvE TExTILE

TECHNIQUES

imAGinoVECLUSTER FOR DIGITAL ENTERTAINMENT AND

MOvING IMAGE

LYonBioPoLEA REFERENCE FOR LIFE SCIENCES: INFECTIOUS

DISEASES, ONCOLOGy AND NEUROSCIENCE

LutB tRAnsPoRt & moBiLitY

sYstEmsTHE ONLy EUROPEAN CLUSTER FOR PUBLIC

TRANSPORT OF PEOPLE AND GOODS IN AN URBAN

ENvIRONMENT

1sT

area OrientatiOns

1,500 ComPAnY hEADquARtERs:

Sanofi Pasteur, bioMérieux,

Groupe Seb, Renault Trucks, EA (world HQ),

Bayer CropScience, JTEKT,

Scotts International (European HQ)…

REnownED intERnAtionAL

institutions : Interpol,

International Agency for Research

on Cancer, Handicap International,

European Centre for Humanitarian Health,

WHO, Worldwide Cluster for monitoring and

alerting of infectious diseases,

the P4 Inserm Jean Mérieux laboratory…

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mAJoR tRAnsACtions

ConCEntRAtE of AttRACtion

sectOr Lessee surFace in M²LyON PART-DIEU SNCF 22 000

LyON PART-DIEU MMA vIE 4 968

LyON PART-DIEU SETEC 3 798

LyON 7E / GERLAND SANOFI 22 000

LyON 7E / GERLAND SANOFI PASTEUR MSD 6 091

LyON 8E / HôPITAUx HANDICAP INTERNATIONAL 4 979

vILLEURBANNE / CARRé DE SOIE ALSTOM 36 600

vAULx-EN-vELIN / CARRé DE SOIE TECHNIP 8 500

NORTHWEST GREATER LyON DIMO GESTION 3 421

LEADinG BusinEssEs: Apicil, Arkema, BlueStar Silicone, Boiron, Cegid, CNR, Danone, Euronews, GL Events, Genzyme, Irisbus, Mérial, Renault Trucks, Areva R&D site, TNT Express…

INvESTMENT, EUROPEAN RANKED REAL ESTATE:

€900 m (+6,4 %)

A SUPPLy OF

345,000 m2INCLUDING

134,000 M2 IN NEW CONSTRUCTION

+36,6 % / 2012 OR 251,967 m² NET FLOOR AREA IN TAKE-UP IN 2013

BusINEss REAL EsTATEA COMpLETE OffER IN A ORgANIsEd MARKET

PRIME RENT IN THE PART-DIEU AREA:

€270 EX VAt ex sc/M2/year (€315 Ex vAT Ex SC FOR HIGH RISE)

A pRImE YIELD OF

5.65%

1st

fREnCh REAL EsTATE MARKET (AFTER PARIS)

area OrientatiOns

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mAin oPEninGsnaMe ** nuMBer OF keys sectOr

IBIS BUDGET LyON-SAINT ExUPéRy AIRPORT 0/1* 137 AéROPORT

KyRIAD JONAGE 2* 80 JONAGE

MAISON D’ANTHOUARD-BOUTIQUE HOTEL 4* 18 éCULLy

PARK & SUITES CALUIRE LyON CITé INTERNATIONALE RT 158 CALUIRE-ET-CUIRE

LyON 7 GERLAND QUALITy SUITES LODGE RT 97 LyON 7

MAMA SHELTER LyON 7 JEAN MACé RT 156 LyON 7

ODALyS APPARTMENT HOTEL CONFLUENCE RT 88 LyON 2

hOTELsA dyNAMIC suppLy

hOTEL OvERNIghT sTAys:

3.8 M (source insee with estiMation for deceMber 2013)

INCLudINg 64% fOR BusINEss TOuRIsMor 2.5 M nights

+ 738 KEys in 2013or (occuPancy rate) :

64.2 % aP (average Price) :

€88.9 revPar: €56.9

NuMBER OfaPPartMents:

3,777

NuMBER Of hOTELs: 211

KEy INdICATORs:NuMBER Of aPartMent hotels:

40

NuMBER Of rooms: 13,500

PRoDuCtion sitEs: GooD hEALth

AnD ConfiDEnCE

CommERCE: sERiALshoPPER AttRACtion

sectOr Lessee surFace in M²

ExTERIOR NORTH CyBèLE CONSTRUCTION 24 484

NORTH ISèRE TERRITORy MATEL 13 675

EAST GREATER LyON RIAL 10 450

NORTHEAST GREATER LyON 6èME SENS 9 050

SOUTHEAST GREATER LyON L2G 7 888

vILLEURBANNE ALSTOM 7 500

coMMerce turnover in greater lyon:

7.2billion euros

COMMERCIAL EsTATE: 850,000 M2 of sales area in dePartMent stores

2,500shoPs at ThE PRESqU’îLE

totaL take-UP in commerciaL reaL estate: + 4 % with 322,468 m2 (INCLUDINg 50 % IN SALES)

34 MILLIONvisitors a year at the

pART-dIEu shoPPing center

more than 16,000 coMMercial and servicebUsinesses(INCLUDINg CAféS AND RESTAURANTS)

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37area OrientatiOns

Major urban project

Greater Lyon

Mixed hub

Tertiary hub

Motorway

Planned motorway

River

Metro

Tramway / Rhônexpress

TGv station

Airport

Greenery and parks

Railway

M

T

T

M

M

MM

M

A47

A42

A43

A46SUD

A46NORD

A432

A6

A450

A7

ROCADEEST

PARIS

BOURGGENEVA

ITALYCHAMBÉRYGRENOBLE

MARSEILLEMONTPELLIER

SAINT-ÉTIENNECLERMONT-FERRAND

TOULOUSE

PART-DIEU

CONFLUENCE

GERLAND

TECHLID

PRESQU’ÎLE

TERRITOIREPORTE DE

L’ISÈRE

PORTEDES ALPES

PARC DESGAULNES

LYON-SAINT EXUPÉRY AIRPORT

BRON AIRPORT

GRAND-CLÉMENT

CARRÉDE SOIE

VAISE

TGV

TGV

TGV

T

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GREATER LYON, A GOOD PLAN

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availabilities and PrograMsTO sET up & INvEsT

GerLanD PLaza14 700 M2

technOPark4 800 M2 x 2

aMBre12 500 M2

PART-DIEU

CONFLUENCE

OTHER HUBS

CARRé DE SOIE

GERLAND

PrOGraMs

2014 2016-17

2015

2020

techniP8 700 M2 (Usine)

VeOLia11 500 M2

Be11 500 M2

equinOx10 500 M2

PLastic OMniuM33 000 M2

L’initiaL4 000 M2

accinOV 6 000 M2

saDena10 700 M2

BLOck k2 000 M2

carDinaL34 400 M2

neW DeaL15 000 M2

aGuettant25 000 M2

DcB aLstOM36 600 M2

P4DOUBLING

LOt G2 700 M2

LOt h2 700 M2

seVèn12 500 M2

sunWay7 000 M2

hikari BLOck P7 772 M2

cOnVerGence10 300 M2

siLex 111 500 M2

uDz tase30 000 M2

DcB aDeccO12 000 M2

sky 5631 500 M2

uDz 2 BLOck B27 000 M2

27 ac2 000 M2

GranD hôteL-Dieu51 500 M2

21 écuLLy Park5 800 M2

siLex 230 000 M2

tWO LyOn95 000 M2

irt - BiOaster30 000 M2

terraLta10 000 M2

ruBik8 480 M2

Le 7533 350 M2

uDz 2 BLOck a310 000 M2

incity42 000 M2

zac ViLLeurBanne La sOie30 000 M2

ViLLeurBanne La sOie - LOt h15 000 M2

ViLLeurBanne La sOie - LOt OOrGanDi14 200 M2

area OrientatiOns

“The Lyon Part-Dieu project should enable us to strengthen Lyon’s position among major European capitals, close to Milan, Birmin-gham, Frankfurt and Barcelona” explains the Part-Dieu taskforce. While the overall aim of the project is to permanently sustain its attractiveness and influence, the goal is to rethink its urban planning in order to reconcile the different functions of the area and meet all requirements of its users, whether they’d be professionals, residents, consumers or travellers; to develop a “real” urban neighbourhood.

Real estate connected to the users´ needs

The Lyon Part-Dieu project is first and foremost about real es-tate. Tails - targeting business: the most visible part is centred on new high rises that will double the tertiary supply: 4 latest-generation buildings will complement the Lyon skyline between now and 2020. Momentum is created by mixing new construction and rehabilitation, revealing the architectural heritage of the area, sometimes within a single project, as part of a sustainable development approach. In the end, the area will offer 650,000 m2 additional office space for a total of 1.5 million m2 of business real estate.The ensemble will meet new requirements companies have for the changing work patterns and quality of life: more collabo-rative, more connected, and more shared.

More individual housing and more services

Heads - targeting individuals: the goal is to create almost 1,500 apartments in order to change Lyon Part-Dieu into a neighbourhood that is inhabited, active and alive. The hou-sing supply will be diverse: new and renovated, for sale and for rent, targeted to specific audiences (students and seniors) and it will also offer innovative combinations of housing and workplace. Already a major regional commercial attraction, Lyon Part-Dieu will also offer a range of enhanced services: personal services to individuals and companies, recreational, cultural and entertainment offers, cafés, restaurants and shops.

High-capacity and sustainable mobility

The city’s business centre is also a leading multimodal hub and the project has mobility at the heart of its concerns. Rebalan-cing has begun in favour of soft transport modes (pedestrians bicycles, public transport, carpooling). Partly freed from car traffic, rue Garibaldi now includes a pedestrian walkway and a two-way bicycle path separated from car traffic. Often saturated with 120,000 passengers per day, the railway station is a focal point of the Part-Dieu renovation project. The goal is to increase both its capacity and comfort and improve its integration in the neighbourhood to make it a more acces-sible and even better connected station.

‘‘AlreAdy A mAjor regionAl commerciAl AttrAction, lyon PArt-dieu will Also offer A rAnge of enhAnced services’’

lyonPArt-dieu:

A new city life

eXPeriencereFerenCe AreA For THe TerTiAry FunCTionS in Lyon wiTH iTS miLLion oF SquAre meTerS oF oFFiCe SPACe, Lyon PArT-dieu iS 2nd AFTer PAriS.

in order To remAin THe BuSineSS AreA oF reFerenCe, A LArge-SCALe urBAn And eConomiC ProjeCT HAS Been LAunCHed in 2010 wiTH THe goAL

To inCreASe SuPPLy wHiLe Bringing THe SerViCe LeVeL CLoSer To THe uSerS’ needS. THiS TrAnSFormATion iS underwAy.

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43area aMBitiOns

lyon Part-dieu represents:

• 1,000,000 m2 office space

• An occupancy rate of over 97 %

• 45,000 jobs

• 500,000 trips per day

• a railway station of European dimensions: 125,000 passengers and up to 150 TGv/day

• 1 shopping centre with 267 shops and department stores: 34 million visitors per year

• 2,000 hotel and apartment hotel rooms

• €130 to €320 ex Vat/m2/year rental range in Lyon Part-Dieu

• Major cultural facilities: the Auditorium, the library, Les Halles Paul Bocuse...

By 2030:

• An additional 650,000 m2 in office space

• An additional 150,000 m2 in housing

• An additional 200,000 m2 in amenities dedicated to services, recreation and hotels

• 35,000 additional jobs

• twice the number of travellers at the SNCF railway station

• Energy: Areva, EDF, ERDF, GRDF, Vinci Energies, Enel Green Power, Spie Nucléaire…

• Industrial and urban engineering: NFM technologies, Rhodia, Bluestar Silicones, Egis, Artelia, Setec, Poÿry...

• Transport and mobility: SNCF, RFF, Keolis, Axxes, Emirates, Air France, Clasquin…

• IT and digital service providers: Atos Worldline, Orange, Cisco, Oracle, Everial, Intitek, Compart, Asolution, Carrefour Systèmes...

• Developers: Certu, Nexity, Bouygues Immobilier, Icade…

• Banks and business financial services: Caisse d’Epargne, Banque Populaire, Banque

Rhône-Alpes, Société Générale, BNP Paribas, Banque Palatine, Natixis, Oséo, Crédit Mutuel, Arkéa...

• Services, auditing and consulting: Ernst & Young, Manpower, Haworth, Adamas, American Express, Nespresso, Grant Thornton...

• Insurance: April, Maaf, Maif, Scor, Swiss Life, Groupe Mornay, Réunica...

• World Trade Center Lyon: located since 2012 in the Oxygène tower, hosting 20 international companies starting their business in Lyon.

2014 - 2018• Be: 11,500 m2

• Velum: 4,500 m2

• equinox: 11,000 m2

• Green Part-Dieu: 11,500 m2

• Le crystallin: 4,000 m2

• aprilium 2: 4,500 m2

• sky 56: 32,000 m2

• incity: 42,000 m2

• silex 1: 10,000 m2

• silex 2: 30,000 m2

• terralta Building:

10,000 m2

• edison Brotteaux: 1,000 m2

• 107 rue servient: 5,300 m2

2019 - 2020 two Lyon: 95,000 m2

they hAve AlreAdy chosen lyon PArt-dieu:

reAl estAte Projects in short

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45

ProgrAm two lyon: An unconventionAl miXed ProjectIn 2019-2020, Lyon Part-Dieu’s heart will beat a little faster, en-hanced by a new and exceptionally attractive hub… As the most important tertiary and hotel industry program ever undertaken in Greater Lyon by size, a cluster of hotels and office spaces will be placed next to the Lyon Part-Dieu railway station.At the current site of the Novotel and Athena hotels, 25,000 m2 of buildings will be demolished to make space for the construction of an ensemble of 95,000 m2 providing a combination of offices, hotels, shops and services.

Flow at the foot of the towers

Finally, the project aims to improve the urban atmosphere by opening up perspectives and enlarge certain traffic zones, especially Place Béraudier, whose central location will be enhanced by creating a new space on the shopping centre’s roof terraces. All public spaces will be redesigned to give more continuity and clarity to the actual course of pedestrians. Pedestrian flow will also be favoured by ope-ning new parks and greenery and by creating a byway, a new landscaped continuity between the neighbourhood’s cultural and recreational centres.With a creative approach in urban planning, Greater Lyon is reaching out to its economic and commercial actors. These are invited to experience the new location in situ and reinvent the lifetime of the future together.

area aMBitiOns

Preliminary schedule of the station project

2014

• First phase • Design phases• Environmental studies

2015

• Tendering

• Construction permit procedure for the station

• Public hearings

2016

• Start of construction of the station, track L, public spaces and roads

2016-2020

• Construction and first completions

2020-2026

• Second phase

Key figures

• Doubling in surface of reception and service areas: from 15,000 m2 to 33,000 m2

• 220,000 passengers boarding and leaving trains predicted per day at the station

• 300,000 passengers using urban public transport stations

Profile of current station users

• 56 % rail passengers with direct access to Lyon

• 8 % transfer passengers

• 28 % users traversing the station to get to another part of the city or transferring to public transport

• 8 % shoppers and others

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47

RENOVATION OF THE LYON PART-DIEU RAILWAY STATION

A stAtion for every use

THe eXTenSiVe renoVATion ProjeCT oF THe Lyon PArT-dieu rAiLwAy

STATion, iniTiATed in 2013, AimS To deSATurATe THe inFrASTruCTure

And reSTore THe TrAnSPorT FLow in Lyon’S BuSineSS HuB, SeCond TerTiAry And deCiSion CenTre

in FrAnCe, AFTer PAriS. THe PArT-dieu rAiLwAy STATion, ViCTim

oF iTS own SuCCeSS? FLASH-BACk And ProjeCTion oF THe FuTure.

Commissioned in 1983, the Lyon Part-Dieu railway station was ori-ginally designed to succeed the neighbouring Brotteaux station and accommodate a flow of 35,000 users per day. The station was built after the area’s other main structures (library, shopping centre, audi-torium, metro...); its integration into the urban landscape required therefore a careful thought process and a major refurbishment. To-day, the originally projected capacity is largely outdated with, on average, more than 120,000 travellers going through the station eve-ry day, 3 times as many! A saturation, which was bound to increase with more than 220,000 travellers per day expected by 2030...

The station: a key facility when deciding on a location

The reasons for this success are known: located in an area driving the city’s economic development, gateway to the Rhône-Alpes re-gion, the station is a significant multimodal exchange, a real hub for the distribution of flows. Furthermore, for 80 % of all compa-nies located at Lyon Part-Dieu, the station is a key facility, and one of the reasons for their presence is to interact with their national, European and international markets: Lyon Part-Dieu is Europe’s largest transfer station. The current status of the station’s congestion threatens this balance, and this in an environment of strong compe-tition between European regional cities. Connecting the city’s East and West, the station is also a showcase, a reflection of economic vitality, of quality of life and of the region’s innovation...

area aMBitiOns

A larger, more functional and better-integrated station

Major part of the Lyon Part-Dieu urban project, the restructuring of the station has started and will be implemented in two phases. Its philosophy? Re-open the station, multiply its entrances to provide more comfort, more services and more capacity for development. Accommodate more and better.By sustainably improving interconnections and complementarities between different modes of transport, the Part-Dieu railway station reinforces its entire function as a metropolitan, regional, national and European hub. For users, the renovation of the station brings the promise of better service and a space that functions as a place to live, to work and offers services for everyone. For trans-port to become a journey again...

THREE MAJOR AxES

01Doubling the

surface of the station’s

hallways extending to the

east and west by creating new

lateral ambulatory galleries for

services and shops.

02Optimise and

diversify the flow by reorganising the

station’s spaces. Shops and services

will initially be taken out

of the main hall, after which vertical access to the plat-

forms will be redesigned.

North of the sta-tion, a new direct

access to 6 existing platforms from the avenue

Pompidou will be created.

03Increase the

capacity of trains by creating a twelfth track, platform L, to improve

the service for passengers on the Lyon

railway junction.

‘‘ lyon PArt-dieu is the lArgest trAnsfer stAtion in euroPe’’

the cOnnexiOns aMBitiOns

48-

49the cOnnexiOns aMBitiOnsarea aMBitiOns

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49

Why was the Tour Oxygène chosen for your location in Lyon? Lyon’s antenna is, by its size, our second presence in France after Paris; all our professions are represented there. We had to choose a site that corresponded with a regional objective of course, but also, to a greater extent, a national and international goal. We were already set up in the Part-Dieu area and were sup-posed to leave the Tour Crédit Lyonnais in the summer of 2010. Even before the plans to renovate the Part Dieu had been an-nounced, our choice had fallen on the Tour Oxygène as a central, ergonomic and prestigious building: an installation that would obviously be costly but that offered interesting features for our teams and on which we had been able to optimise the cost by re-thinking our organisation and methods of communication. It was however all the while a gamble: the Part-Dieu project was just starting up, the potential was strong but still not solid enough. The teams at Greater Lyon were always ready to listen to our expectations and knew how to reassure us.

Four years later, what is your assessment? Considerably positive. It is a location that corresponds with our expectations in terms of accessibility, with the number of facilities (transport, services, businesses, places to live) and that breathes the city, in the sense that it is very urban while still managing to stay modest. We are at the centre of a significant economic hub that gives us access to major headquarters of large companies, small and medium-sized businesses, and public sector players. It is, in the end, a feature that makes us more attractive, not only to our current and future employees and associates but also to our clients and partners.

What are the challenges involved in the Lyon Part-Dieu project? A large metropolitan city needs a high quality business district. In Lyon, this district has been in existence since the  seventies: it must now develop its somewhat outdated urbanism and increase the railway station’s capacity and facilities. The Lyon Part-Dieu of tomorrow project is proposing a different area, rich in facilities and innovative services, allowing Lyon to single itself out on a European level, following the examples of Barcelona, Stockholm or Madrid... The potential is strong and the first pieces of groundwork that have been put down are reassuring, showing enthusiasm.

What are your thoughts on Lyon’s economy? Overall, Lyon has been quite resistant against the crisis, even if it has seen some difficulties. Certainly because it is part of the large intelligent and competitive metropolitan European

“A second city thAt cAptures your Affection

with bAlAnce And energy’’

cities, where the link between public and private sectors is very strong and fully plays the solidarity card for growth purposes. The current economic and industrial sectors were able to question themselves, transform themselves and nourish the appeal of the region: by focusing on 3 large pillars (health-care, environment and digital technology), the economy has become service-based and diverse. These sectors have very strong growth prospects and feed the economic vitality.

You yourself lived in Lyon for 15 years. What are its strengths? It’s a diverse city, open to change, easy to live in, everything I was looking for was available: space, an open and international culture, a place to live and work that awakens the senses, the body and the mind... Lyon made me think of other cities where I have had the pleasure to live and work such as Atlanta, Chicago and Barcelona. These “second cities” that capture your affection because they are both balanced and dynamic.

How do you envisage Lyon in 2020?I hope Lyon will have learnt to preserve its fundamental quali-ties (it is functional, diverse, intelligent and gentle) and how to develop in order to “grasp” a more international and glowing identity through new headquarters and world-class innovation centres; how to propose advanced methods of transport and communication to its citizens and entrepreneurs. It will certainly be a cultural city but more cosmopolitan and unpredictable. We’re looking forward to it...

ey LyOn in nuMBersnumber of employees / associates: 400

in Lyon since (the tour crédit Lyonnais): 2004

arrival in the tour Oxygène: October 2010

arrival in the tour Oxygène: 5,000 m2 spread out on 5 levels (from 18th to 22nd floor)

Ey supports 1 ETI (Entreprise de Taille Intermédiaire) out of 3 in the top 150 independent regional businesses (CA >€90 M) and 1 firm out of 2 in the top 100 subsidiaries.

inCe 2010, THe 400 ASSoCiATeS oF THe AnTennA d’ey (eX ernST And young) HAVe THeir PreSenCe in THe PreSTigiouS Tour oXygene,

SymBoL oF THe renoVATion oF THe PArT-dieu AreA. wHy? How? And wiTH wHAT goALS in mind? SeCreTS And FeedBACk on THe Lyon eXPerienCe wiTH mArC LHermiTTe, ASSoCiATe AT ey.

‘‘ A LArge meTroPoLiTAn CiTy needS A HigH quALiTy BuSineSS diSTriCT. in Lyon, THiS diSTriCT HAS Been in eXiSTenCe SinCe THe SeVenTieS’’

areaVisiOns

LYon VERtiCAL, sELECtED

PiECEs

TWO PHOTOGRAPHERS AND A JOURNALIST / FOOD COLUMNIST WALK IN LyON, OBSERvE BUILDINGS, STREETS AND PERSPECTIvES. THEIR EyES MEET

vERTICAL STRUCTURES, FROM THE MOST FAMOUS TO THE MOST UNExPECTED. EACH ONE SPEAKS TO US IN ITS OWN WAy, OF THEIR HISTORy, OF THE HISTORy

OF A CITy. OvERvIEW, vIEWPOINTS AND vIEWS By GILLES AyMARD, FRANçOIS NUSSBAUMER AND JEAN-FRANçOIS MESPLèDE ON LyON’S vERTICAL

STRUCTURES. INEvITABLy SUBJECTIvE, HIGHLy ATTRACTIvE. (LE NOyER EDITIONS).

CiTe inTernATionALe de LyonArchitect: Renzo Piano

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THe orAnge CuBe - quAi rAmBAudArchitects: Jakob+macFarlane

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53

SnCF oVerPASSAvenue Jean mace

areaVisiOns

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55

AudiTorium mAuriCe rAVeLArchitects: Charles Delfante & Henri pottier oXygene Tower

Architects: Arte Charpentier architectes

areaVisiOns

Lyon oPerAArchitects: Antoine-marie Chenavard and Jean-marie pollet

Reconstruction: Jean Nouvel et AssociésLyon CiTy HALL

staircase “of the condemned”

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57areaVisiOns

area achieVeMents

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59

BACK TO THE FUTURE

nuiTS SonoreS eLeCTroniC muSiC FeSTiVAL And iTS euroPeAn CuLTurAL Forum, euroPeAn LAB, wiLL THiS yeAr TAke PLACe in THe ConFLuenCe AreA. THe eVenT goeS BACk To iTS rooTS To BeTTer grASP THe CuLTurAL And urBAn CHALLengeS AHeAd.

ven though the 12th edition of Nuits so-nores (for the 4th

time together with European Lab) will return to the Confluence area, the birthplace of this electronic music festival, it is hard to imagine a “homecoming”, so much the area has changed in the meantime. The former indus-trial quarter has been transfor-med into an eco-neighbourhood, where renovated buildings are juxtaposed with the boldest ar-chitectural gestures. Where it was once an outlying area, it has now become an integral part of the Lyon city centre. What better field of expression for an event that has always considered itself connected to the urban heritage? Frédérique Joly, of Arty-Far-ty, Nuits sonores and European Lab organiser, recalls: “the festival would not have been the same if we weren’t committed to working on its integration in the city. It articulates an artistic, cultural project and a territory. We have an historic and affective connection with the Confluence area, being the first anchor point of Nuits so-nores, with iconic locations such as La Sucrière, Les Salins du Midi, the Charlemagne ice rink, the Marché-Gare and the suspended gardens at the Perrache railway station. Since then, the area has been transformed and is now a place of experimentation and urban innovation, perfectly in line with our purpose.”

imagine the culture of tomorrowNuits sonores, encompas-sing the large spectrum of

contemporary digital culture (music, graphics, scenogra-phy, visual creation) is since 2011 doubled by European Lab, a forum imagining the outlines of political and cultural practices of tomor-row. Behind the creation of this exchange platform: the fact that many professio-nals came to Nuits sonores both for its artistic proposals as for their interest in this strange cultural object in the making. “The festival in itself is a place of innovation, whether it be regarding audience variety, new forms of communication (tablets, apps), sustainable development or entrepreneurship. For example, Arty-Farty is 82 % self-financed, which forces us to be inventive in our relationship with the pu-blic and private sectors, working as a cultural business”, remarks Frédérique Joly. During four days, European Lab brings together artists, elected officials, media and new tech-nology professionals, dozens of thinkers and researchers bent over the cradle of new, emerging and alternative cultures. Among the personalities that came to Lyon for an exchange of ideas: the American economist Jeremy Rifkin in 2012, followed in 2013 by the former German Foreign Minister Joschka Fischer.

what is said inside will be seen outsideThe next edition of the forum, which will take place the day after the elections for the European Parliament is themed in the form of a slogan or a cry of hope:

Europe Culture Refresh! “Europe is currently at an impasse, with social and generational fractures to repair. Youth, innovation and culture can be weapons of “mass reconstruction” for the European identity. European Lab supports the creation of an affective com-munity of a new generation of cultural players, who recognise each other, share the same diffi-culties, the same values and the same European enthusiasm”, ex-plains the forum’s coordinator Charlotte Tardy. Just like for Nuits sonores 2014, the Confluence area will also be the preferred setting for Eu-ropean Lab’s debates that will address issues of cultural, media, economic and urban transfor-mations, especially those origi-nating in the digital transition. Charlotte Tardy sums it up: “What is said during the window will be seen through the windows, clearly illustrated by this vision of the city of tomorrow.”

in short

nuits sOnOres May 28 - june 1st, 201440 locations250 artists1,000 professionals100,000 festivalgoers

eurOPean LaBMay 27 - 30, 201427 represented countries150 speakers1,000 active participants2,000 visitors

nuits sonoREs / EuRoPEAn LAB

the cOnnexiOns achieVeMents

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PLace OF urBan innOVatiOns anD PiLOt PrOGraM FOr quaLity OF LiFe anD ecOLOGy, the neW cOnFLuence area aiMs tO Make the iDea OF “sustainaBLe centraLity”

a reaLity. Phase 1 OF the DeVeLOPMent is cOMPLeteD, Phase 2 is startinG uP.

ConfluenCe (2)IT S

AlReADY ToMoRRoW

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foCuS

BLOck a3: act 1, Phase 2Pioneer area of the Confluence’s second development phase, block A3 com-prises eight new buildings: six apart-ment buildings, including one of “fine height” with 16 storeys, and two office buildings. The complex will be completed with a day-care centre, shops and a sports facility in the renovated former flower market hall. Most of the apartments will be double-oriented and all receive at least two hours of sunlight per day at the winter solstice. The offices will be equipped with cooling slabs and en-closed, non-heated verandas allowing natural ventilation. Finally, photovoltaic panels will be installed on the roofs. In-novations can also be found in the way of living, with housing adapted to new ways of live (flat sharing, au pairs, stu-dent and senior housing...) concierge services, shared guest rooms and shared workshops.

The commissioning, last February, of the exten-sion of the tramway from the Confluence area to

Gerland, via the new Raymond Barre bridge, allowed the connection of the soft transport modes in the agglome-ration’s emerging neighbourhoods. Quite a symbol... At the same time, the great urban project of the Confluence, at once showcase and laboratory of the smart city, is turning a new page in its young history.

Phase 1 of the Confluence, on the Saône side, is almost finished, with notably the arrival of Euronews in Ja-kob+MacFarlane’s Green Cube in the summer of 2014, followed, next year, by the completion of the Hikari pro-ject: three positive energy buildings designed by Kengo Kuma. Close to the Perrache railway station, the Ca-tholic University of Lyon (UCLy) will

start its first academic year in Sep-tember 2015 in the ex Lyon prisons: the former detention centres will be converted into a place of knowledge, alongside housing and an intergenera-tional residence.

MixeD use, POOLinG resOurces, enerGy MODeratiOnPhase 2 of the program, on the Rhô-ne side, is already underway with the launch of the first constructions on block A3. If the appearance of these two sequences seems to contrast, their guiding principles are the same: mixed use, pooling resources, energy mode-ration and urban experiments. This second development phase of the Confluence will be accompanied by the installation of Smart Grids (or intelligent energy networks) in partnership with Nedo, the Japanese

New Energy and Industrial Techno-logy Development Organisation. Rai-sing awareness and guiding users in their reduction of energy consump-tion, this project already appeared in Phase 1 (installation of smart meters, setting up a fleet of thirty electric vehicles in a car sharing program). With phase 2, a new step will be taken, aiming to rely on the Smart Grids to find a balance between energy pro-duction and consumption across the Confluence area. Another innovation, on mobility: 1,000 shared parking spaces will be created along the Quai de Perrache that will successively accommodate vehicles of residents and businesses. This results in more freed space that can be planted and more opportuni-ties to explore the city on foot.

First “sustainaBLe neiGhBOurhOOD” in France The development of this second phase, led by Swiss architects and urban plan-ners Herzog & de Meuron, focuses on two main areas. The North, the mar-ket area, on the grounds of the former wholesale market, will be in continuity with the dense urban fabric, featu-ring buildings of various heights (2- to 16- storeys) mixing housing, offices, shops and public facilities around landscaped courtyards. The South, the area of Le Champ, inspired by the site’s natural history and reclaimed from the ancient meandering river, offers a wide green living space. These neighbou-rhoods come together around a bou-levard, La Transversale, which will be extended by two new footbridges, one over the Saône, the other over the Rhône, opening up the agglomeration

with a new East-West connection. In the end, the Confluence area, first “sus-tainable neighbourhood” in France certified by the World Wildlife Fund (WWF), will have doubled the size of Lyon’s city centre. It will house 16,000 residents and 25,000 jobs on an additional one mil-lion square meters, aiming not to emit more CO2 than in the year 2000 and being energy self-sufficient.

area achieVeMents

in the enD, the cOnFLuence area, First “sustainaBLe neiGhBOurhOOD” in France certiFieD By the WOrLD WiLDLiFe FunD (WWF), WiLL haVe DOuBLeD the size OF LyOn’s city centre.

Euro

new

s ©Jé

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- JA

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+ M

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‘‘ ConfluenCe: lYon’S BuSIneSS CARD ABRoAD ’’

area achieVeMents

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How did you see Lyon before arriving in this city? And since then? For me, Lyon was an unknown on a map. I didn’t think I would stay long. I did some freelancing, and soon I was offered a contract. I had the intention and the will not to just mingle with Italians in Lyon, but on the contrary, to try to integrate with the people of Lyon. It was a complete surprise. I am annoyed by what some say of Lyon: a cold city, bourgeois, institu-tional, where nothing happens. It does not immediately reveal itself, but it gi-ves its best once you earned its trust. You only have to show some interest to discover a city “thirsting for life,” bubbling, ready to respond to cultural proposals and initiatives.

What are your favourite locations? I fell in love with the Pentes de la Croix-Rousse, for its atmosphere, its mar-kets, little streets and old buildings. I also really like the Monplaisir Lumière neighbourhood. In summer, I go get some air along the Rhône riverbanks and take a walk on the Fourvière hill, from which you have a magnificent view. Lyon also has beautiful light. The sun setting on the Croix-Rousse, seen from the Saône, is breath-taking. It is a city that gives you energy!

What are your thoughts on the Confluence area, where Euronews will soon take up presence in Jakob +MacFarlane’s Green Cube, brother of the Orange Cube?It is still difficult to say something: the neighbourhood is not finished yet, but I like its architecture, its astounding mix of materials, colours and styles. In terms of creativity, it reminds me a lot of Berlin. I love the Orange Cube: a feast for the eye and a very amusing building. Our future Green Cube sym-bolises Euronews’ projection into the future. Confluence is Lyon’s business card abroad, I am proud to be part of it.

Compared to phase 1 of the Confluence, characterised by a great architectural diversity, phase 2 might seem standard...

When we started working on this pro-ject, we asked ourselves the question: “what city do we want?”. Our inten-tion is not to try to reconnect with the uniformity of historical centres, whether it be the Haussmann legacy, or more recently, neighbourhoods such as Tony Garnier’s Etats-Unis. We wanted to find a calmer, more homogeneous urban shape, where people and buildings will be talking to each other again. The buildings of phase 2 have simple shapes, in shades of white, but this simplicity is only an appearance: we hope that great atten-tion will be paid to the quality of the

materials, to the construction details, to those elements that are more sub-tle than the “sweeping gestures” and will not be outdated in a few years. In this neighbourhood, diversity will be expressed through different buil-dings types with varying heights and mixed uses. A variety of public spaces, such as broader sidewalks and small squares, will create a new morphology of streets with changing profiles.

Why have you held on to the conservation of some of the old buildings?

Firstly, we are opposed to the concept of tabula rasa, we believe in the impor-tance of a certain historical continuity. In addition, these buildings will be able to accommodate from very early on the first occupants of Confluence 2: these pioneers give a much bet-ter opportunity to see the reality of a neighbourhood being built than a mo-del. Finally, a new piece of city needs time to live: there will be residents who’ve been there longer, who will be joined by newcomers, which corres-ponds with the city’s natural evolution.

What is the place of urban innovations in this project, especially on block A3, the first that will emerge?It is essential, and that is neither a speech, nor marketing. Various mana-gers of the project share the idea of a shared space, believing that the king-dom of individualism leads nowhere. To give just one example: in the cen-tral area, well served by public trans-port, we had to make the bold move to reduce the use of cars by offering centralized and collective rather than private car parking at the foot of the elevator ... The innovation of block A3 also relies on group work, never before tested in this type of case. It brings together, in a common vision, a city planner, a developer and a team of six architects, including four who are achieving their first project in Lyon, and even in France. Together, they will guarantee the quality and coherence of this pro-ject.

DiEGo GiuLiAnijournalisT in The iTalian euronews TeaM.

iego giuLiAni, Born in rome, LiVed one yeAr in CAnAdA And AnoTHer in germAny. muLTiLinguAL, THiS euronewS journALiST HAS ALSo Been ProduCer oF THe ConTinuouS

newS CHAnneL, in CHArge oF CoordinATing A TeAm oF journALiSTS From 13 diFFerenT CounTrieS: “An ongoing worLd Tour!” He SAyS. He’S Been LiVing in Lyon SinCe noVemBer 2009.

‘‘ A CALmER, moRE homoGEnEous uRBAn shAPE ’’

3 queSTIonS foR…

ChRistinE BinswAnGERParTner in charge For The lYon conFluence ProjecT oF herzog & de Meuron

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LyON, INTERNATIONAL CITy Of gAsTRONOMy

ThE gRANd hOTEL-dIEu puTs ON A MAgNIfICENT

spREAd! AVing Been FunCTionAL For 8 CenTurieS, THe grAnd HôTeL-dieu HAd To CLoSe iTS doorS in 2010. LeAd By THe eiFFAge grouP, A ConVerSion And reSTorATion ProjeCT iS going To Bring new LiFe To THiS emBLemATiC SiTe oF Lyon’S HiSTory. And wiTH Some new FLAVourS! now zooming in on one oF iTS eLemenTS,

THe CiTÉ inTernATionALe de LA gASTronomie, (LeAd By A FuTure PuBLiC inTereST ASSoCiATion orgAniSed By greATer Lyon, THe CiTy oF Lyon, HoSPiCeS CiViLS de Lyon And An endowmenT Fund), wiTH BernArd ViTieLLo, ASSiSTAnT direCTor oF eiFFAge ConSTruCTion immoBiLier CenTre-eST And mAnAger oF THe reSTorATion ProjeCT For HôTeL-dieu.

15,000 M2 OF cuLinary exPerience

the taste itinerary offers different spaces and experiences, opening to the city:

• restaurants: 4,900 m2

• businesses: 2,700 m2

• regional market: 900 m2

• convention centre: 2,900 m2

• museum space: 3,600 m2

the next stePs FOr the PrOject

• 2nd half of 2014: start of construction

• Late 2017: completion of the entire program

the GranD hôteL-Dieu in FiGures

• 51,500 m2 of floor area: - 40,000 m2 of renovated and

reconverted buildings

- 11,500m2 of new construction

• medium-sized businesses, shops and restaurants: 17,100m2

• a 5 star hotel, intercontinental resort with 138 rooms: 13,500m2

• 13,600 m2 of offices (new: 6,600 m2; renovated in the existing buildings: 7,000 m2)

• a convention centre: 2,900 m2

• the heart of the cité internationale de la Gastronomie: 3,600 m2

• 12 apartments: 800 m2

• footprint: 2.2 hectares

• courtyard and gardens: 8,000m2

• 5 partners: Eiffage Construction (investor), Eiffage immobilier Centre-Est and générim (developers), AiAA Architectes (Albert Constantin), didier Repellin (Architect in charge of Historical Monuments) and the intercontinental chain (hotel market partner).

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Lyon Cité Internationale de la Gastronomie is one of the project’s flagship elements. What does it entail? Validated by the UNESCO World He-ritage Committee, la Cité de la Gastro-nomie consists of two components. The base is made up of a museum space lo-cated in the oldest part of the building, with permanent as well as temporary ex-hibitions, a resource centre, conferences, shows.... It will be equally possible to participate in meetings or workshops about nutrition and products, and to learn how to cook them. The idea is to create a vivacious space as well as an in-novative gastronomic laboratory.

Will the entirety of Grand Hôtel-Dieu be coloured by gastronomy? Indeed. Beyond the museum space, the Grand Hôtel-Dieu project will have a real Taste Itinerary, creating a themed stroll past businesses dedicated to the catering, cooking and tableware, a regional produce market reserved to local producers, a variety of restaurants (brasserie, world cuisine, a soup bar, a tea room, gastronomic restaurants...) This approach is absolutely justified coming from a city that is symbolic of French gastronomy: the project had to become a place of choice for flavours, tastings and the pleasures of eating.

Is Lyon Cité internationale de la Gas-tronomie an indicator of the projects overall aim? It aims to give this site, classed as a historical monument, a breath of new

life, allowing it to become once again a hub of social and professional activity that it was for centuries. La Cité de la Gastronomie will fully contribute to making this location a dynamic and open space for all.

What other types of activities or services will be found on the future site? There will be a large range: the Grand Hôtel-Dieu aspires to be a real area for living, offering a full and rich ex-perience, with businesses, shops and restaurants, offices, a convention centre, a 5* hotel, accommodation, gardens... The overall priority of the renovation is to offer a diverse range of activities so that the place can thrive in harmony, in a consistent and innovative way. After its renova-tion, is will be a animated and stimu-lating place, serving its city and its users. An example of urban diversity, overflowing with history.

Why would an individual or a profes-sional make the choice to move there tomorrow? Having a presence at this site is somewhat like giving yourself a page in Lyon’s and France’s history. An outstanding page! It is currently the biggest Historical Monument renovation that has been carried out in the region! By uniting the charm of the oldthrough exceptional pieces of architecture - the Grand Dôme, the Dôme des Quatre Rangs, Le Réfectoire des soeurs - and

the demands for contemporaryfunctioning (BREEAM internatio-nal environmental certification), this project possesses an unmis-takeable prestigious dimension, while it also benefits from an ex-ceptional location right in the heart of the Presqu’Ile.

area achieVeMents

VILLEURBANNE, VAULX-EN-VELIN, LyON

whEN ThE CITy sTAgEs ITs OwN

(hI)sTORy He grAnd HôTeL-dieu ProjeCT iSn’T THe onLy urBAn ProjeCT drAwing THe AggLomerATion’S FuTure wHiLe remAining FAiTHFuL To iTS ArCHiTeCTurAL HeriTAge. oTHer ProjeCTS Are underwAy THAT STrongLy ASSerT THe idenTiTy oF THe SiTeS, PerPeTuATing THe SenSeS, wHiLe reinTerPreTing HiSTory.

BeCAuSe Tomorrow wAS deSigned yeSTerdAy! An oVerView...

vILLEURBANNE - vAULx-EN-vELIN - CARRE DE SOIE the tase FactOry reVisiteD FrOM aLL anGLes.

LyON 7TH

neW DeaL FOr the “serVice statiOn”

LyON 2ND

reMiniscence at cOnVerGence

Pioneer of the urbanisation of the sector in 1924, this former artificial silk factory is emblematic of the ur-ban regeneration project in Carré de Soie, east of Lyon. Listed as a historical monument since May 2011, the TASE factory (for Textile Artificiel du Sud-Est) was acquired in the most part by Bouwfonds Marignan, with archi-tect Christian Devillers leading its restoration. An 8,500 m2 building mainly for tertiary use, it will house Technip’s Lyon branch of about 600 em-ployees.

Well known by the residents of the Guillotière neighbourhood, the Citroën building is a real Lyonnais institution for architecture lovers. This Art Deco masterpiece of the 1930s, on the left bank of the Rhône and within walking distance of the Universities, was, at the time of its construction, the largest service station in the world. This ambition for service is reborn in a tertiary renovation project led by developer 6ème Sens and designer Jean-Yves Arrivetz.The demand for quality is the dri-ving force behind the overall pro-gram: the three levels of over 4,000 m2 of office space aim to offer great

flexibility and cultivate the warmth and openness of the building. More than just an opportunity for a great location, the Citroën building is an invitation to make history.

Situated between the eco neighbou-rhood of La Confluence, a major urban project, and the historic Presqu’île, Convergence is directly connected to the main routes of the city, and situated at the centre of a multimodal crossroad (direct access to the A6 and A7 motorways and close to the Perrache railway station with TGV/TER/bus/metro connec-tions). Convergence is part of “La Vie Grande Ouverte”, a global reva-luation project for the Saint-Paul and Saint-Joseph blocks (former Lyon prisons), with the approach to preserve and highlight the ma-jor heritage elements of architect Louis-Pierre Baltard. The project, developed by OGIC, retains many traces of the former buildings in-cluding the chapel and galleries that pass through the block and connect history with modernity.Convergence will include the pre-mises of the Catholic University, housing, tertiary areas, as well as

shops and services, surrounded by greenery. With offices certified as ‘High Environmental Quality’ (HQE), the program promises low energy consumption and maximum comfort.

tase in FiGures

• 15 minutes from Lyon Part-Dieu and the Lyon-saint exupéry airport

• 76 ha site

• 8,500 m2 office space

• 2-year construction

• completed at the end of 2013

neW DeaL in FiGures

• 10 minutes by public transport from Part-Dieu and the Presqu’île

• a 16,000 m2 floor plan including three levels of 4,000 m2 office space each

• completion: March 2015

cOnVerGence in FiGures

• 3 minutes from Lyon Perrache

• 10 minutes from Lyon Part-Dieu

• 37,000 m2 taken by the catholic university of Lyon (ucLy)

• 3 connected mixed-use buildings for shops, housing and offices

• 11,300 m2 - one lot of 6,100 m2 - one lot of 4,300 m2

- 900 m2 heritage building

• completion: 2nd quarter 2015

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TUNNEL, FOOTBRIDGE OR BRIDGE...

A wAy ABOvE ANd BELOw!

THE RAyMOND BARRE BRIDGE riDinG the WaVes

At night, the bridge offers a new gateway to the south of Lyon, one which is as bright as it is elegant. And by day, it offers a discrete yet efficient link for getting over the Rhône. The Raymond Barre bridge, a strong architectural feature of unique geometry, spans the Rhône from La Confluence to Gerland, right next to the bridge Pasteur. It feeds and develops Greater Lyon’s commitment regarding transport, notably the sharing of public space and sustainable transport systems. Dedicated to soft transport modes, the Raymond Barre bridge offers a new transportation link for pedestrians and cyclists and completes the agglomeration’s public transport network by extending the T1 tramway line from Hôtel de Région-Montronchet to Debourg, from where it will be possible to take metro line B, which was recently extended to Oullins.

PASSERELLE DE LA PAIxPerFect harMOny BetWeen the riGht anD LeFt Banks

La Passerelle de la Paix lets cyclists and pedestrians cross the Rhône and go from the Cité internationale to Caluire-et-Cuire in a mere few minutes. It offers a dual level: an upper one, open to everyone, and a lower level, reserved for pedestrians.This new way of access connects the left bank’s cultural and leisure centres (Amphitheatre, cinemas, casinos, the museum of contemporary art), business districts (the Congress Centre), educational institutions (The Doua campus) and parks (Parc de la Tête dOr, Parc de la Feyssine) and the right bank Saint-Clair area.This footbridge is part of the “Anneau bleu” initiative, an ambitious project aiming to promote 40 km of the Rhône’s upstream channels and surroundings and to continue with the Via Rhôna, a soft transport route that connects lake Geneva to the Mediterranean.

THE TUNNEL OF THE CROIx-ROUSSEan unDerPass in the heaDLiGhts

Imagine a new type of connection between the Rhône and the Saône rivers in the north of Lyon. A tunnel yes, but not only that... Rather a gigantic indoor crossing, a type of previously unseen development allowing you to get to Vaise from the Rhône riverbanks in just a few minutes...Since December 2013, the Tunnel of the Croix-Rousse has come into its own. Its originality? Greater Lyon took advantage of that fact that the original tunnel needed to be updated to regulatory standards, to revisit features of this major urban

linking structure and create a new underground passageway, completely dedicated to soft transport modes (bicycles, pedestrians or public transport).

the LOnGest unDerGrOunD PassaGeWay: 100% sOFt transPOrt.It is now the longest tunnel in the world dedicated to soft transport modes and public transport. Users enjoy a peaceful atmosphere, thanks to a fun and cultural multimedia journey stretching the course of the walls and the most natural lighting system possible. The

yon, CiTy oF Two riVerS? THiS iS noT A deSCriPTion To Be diSmiSSed ConSidering THe ForTy or So BridgeS And FooTBridgeS THAT SPAn oVer THe riVerS, TrAnSForming wHAT CouLd Be A PHySiCAL ConSTrAinT inTo A new oPPorTuniTy To geT Around. iT wAS THe SAme THougHT ProCeSS THAT Led

To THe TunneLS’ iniTiAL ConSTruCTion. Among THeSe Some oFFer new ConneCTionS deSigned For SoFT TrAnSPorT modeS, LeAVing eVeryone Free To CHooSe THeir own wAy To geT From A To B. THe CurrenT SiTuATion oF Lyon’S new CroSSingS...

• Date of first use: 1952

• annual average daily traffic: 47,000 vehicles per day

• Length of road tunnel: 1.757 km

• Length of soft mode tunnel: 1.763 km

route is completely safe as each different type of transport benefits from its own distinct lanes, with adapted surface coatings: pedestrians cross by taking a central lane protected on either side from the buses and bicycles.

nathaLie auLnetteDIRECTOR OF THE APICIL FOUNDATION

nATHALie AuLneTTe (50 yeArS oLd), AFTer HAVing oBTAined A BuSineSS degree And LAunCHing Her BAnking CAreer in Her HomeTown oF LiLLe, FoLLowed Her HuSBAnd

Around FrAnCe And euroPe For HiS TrAnSFerS. in niCe, AiX-en-ProVenCe, rouen And dArdiLLy (mArking Her FirST Period in Lyon From 1997 To 2000), SHe CommiTTed HerSeLF To VoLunTAry work, PrinCiPALLy wiTH THe HomeLeSS And THoSe in THe end STAgeS oF THeir LiVeS. in Sweden, wHere SHe LiVed From 2000 To 2005, SHe BeCAme CHAirwomAn oF THe ASSoCiATion SToCkHoLm ACCueiL, deVoTed To eXPAT women, And wHoSe memBerSHiP SoAred From 70 To 300 in 5 yeArS. now BACk in FrAnCe,

THiS moTHer oF THree deCided To SeT uP LiFe in Lyon. direCTor oF THe APiCiL FoundATion SinCe 2006, nATHALie AuLneTTe iS reSPonSiBLe For THe deVeLoPmenT

oF THiS reCogniSed CHAriTABLe FoundATion THAT workS To HeLP PeoPLe oF ALL AgeS wHo deAL wiTH PHySiCAL And menTAL SuFFering.

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« Lyon is a free city»

What is your life like on a daily basis in Lyon? I like walking in the city: I go by Place Jacobins, rue Palais Grillet with its great restaurants such as Les Petits Siamois, or rue Ferrandière with La table de Diane; continuing on, next to the Saint-Nizier church, there’s the famous restaurant La rivière Kwaï; then I pass by La Marti-nière to buy bread at the Boulangerie de la Martinière or the Boulangerie Saint-Vincent; next I make a stop at the Quin-caillerie Gresset, a great shop with an in-credible choice; crossing Place Sathonay and the people playing petanque, admi-ring the Saône riverbanks... Walking in Lyon is a great way to open yourself up to others, and also for me the opportu-nity to clear my head after a day of work dealing with difficult subjects...

The Apicil Foundation was created in 2004 by Lyon’s insurance group Apicil. Your work is national but still heavily anchored in the region...

Especially in the beginning we prio-ritised Rhône-Alpes projects to get to know the local players better. We worked with the nursing staff and the management teams in medical insti-tutions, the Regional Hospitalisation Agency, the Medical Board and we built up strong links within the medical and scientific community. Lyon profits from a lot of expertise in the healthcare sector, a very innovative sector thanks to the presence of specialised doctors and re-searchers in different disciplines. One of the assets is the ability of those involved to work together as well as the presence of centres of excellence such as the Neu-rodis Foundation, in neurology, or even in the field of transplants, in which Lyon is a pioneer.

What do you envisage for Lyon in 2020?I hope that Lyon continues to develop its initiative of cultural heritage restora-tion, combined with the construction of

new architectures and new connections, as seen in the Vaise or Part-Dieu areas. This dynamic should help it draw in more foreign investors and businesses. I would also like for us to make use of the industrial know-how, particularly in luxury sectors. The resurgence of Lejaby perfectly illustrates this: we need to reas-sert the value of our know-how.

Lyon in one word:

thE APiCiL founDAtionCreated by the Apicil group in 2004, the Apicil Foundation, a recognised chari-table foundation, aims to fight against physical and mental suffering, from birth to the end of life. Overseen by Michel Bo-doy, it employs two people and is made up of a scientific committee with 15 members. Apicil initially put in a €9 M donation, the interest on which covers the running costs. Each year the group puts in €762,000 of donations which serve entirely to finance the projects throughout France. Private donations in-crease between €20,000 and 30,000 each year. The projects can be dedicated to research, innovative practices, training, information and supporting associations. The Foundation acts as a catalyst: it sup-ports projects that often would not come into being because they are not consi-dered a priority by the establishments, but which prove their own legitimacy once put into action. Touch-massage, hypnosis, innovative devices, congress organisation, job creation... 600 projects have been studied in 10 years and 350 financed, for a total of 5.5 million euros.

yon has become your adopted city. Why?At first, I came to Lyon because my two sisters

live here. I immediately felt that Lyon offered an excellent balance: it is the most northern of the southern cities; the people have a good mentality, neither too servile, nor too narrow-minded; it is an open city, with a rich culture, where you can constantly discover new things. There is as much history as there are different areas and a real awareness about protecting its historical legacy, whilst opening itself up to the modern age.Furthermore, the transport system is exemplary: I get around mainly by Ve-lo’v in the morning when I go to the Api-cil Foundation and then in the evening, I walk home, roaming the Presqu’ile and the Saône quayside. And if necessary, I use a shared electric car and can get to Paris in two hours by train.

Your job requires you to have many different relationships with different contacts. Has it been difficult to makes acquaintances? To integrate into the networks?

When I arrived in Lyon, wanting to find a job, I contacted a few people to talk to them about their work. Following their recommendations, I finally met around forty people who helped me with to develop my project and discover Api-cil. Getting into the network happened easily and my contacts multiplied natu-rally. Today, I have 906 mobile numbers saved in my telephone: as many people as I trust. And even if the Lyonnais often prefer to keep to themselves, I am rarely refused a well-formulated request...I am in contact with networks such as On-lyLyon, le Cercle de l’Union, le Prisme or even l’APM, whose conferences I enjoy, but in which I am not invested because I don’t want to be “labelled”. For me, free-dom is something fundamental and I love Lyon for that: it’s a free city.

How is this freedom expressed?LLyon benefits from a rich and sophisti-cated industrial past, mainly in the tex-tile and pharmaceutical domains, and has learnt to expand in numerous areas of business. We can see it today: the city is dynamic, it draws in businesses, and therefore creates jobs, and radiates outward. Lyon is big enough to have a

range of high-quality services, which remain accessible. As a city-dweller, I especially like the fact that I can decide at the last moment to go to the theatre or a restaurant without being restricted by traffic jams or space limitations...

What places are you most partial to?I love the Théâtre de la Croix-Rousse, which offers an amazing line-up, the Maison de la danse, exceptional and in-ternational, Le Radiant - an extremely diverse cultural complex in Caluire, the Comoedia cinema, which symbolises the battle between independent and commercial with its well thought out and high quality scheduling, and then finally the Musée Gadagne, which has been beautifully renovated. Its restau-rant and terrace make it a very convivial place to go, like the Musée des Beaux-Arts. Lyon has a large cultural offer, and beyond the exhibitions and shows, I also attend a number of frequent and free conferences! You can find this abun-dance in diversity all over the city: from one area to another, the atmosphere is not the same, old and new go hand in hand and give the city its unique cha-racter.

« In Lyon, the old and

the new stand alongside each other,

complementing one another

and giving the city its unique character.»

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Freedom.

aFFinitiesViBratiOns

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citécréatiOn

global, civic,

humanist

ith over six hundred painted walls across all continents, including the world record, 22,000  m2

inaugurated last year in Berlin, CitéCréation, from Oullins, is currently the undisputed leader in urban monumental fresco. “Lyon’s expertise in frescoes is globally reco-gnised. Abroad, it is associated with the image of Lyon, carrier of humanistic values, a job well done, but also of beauty, magic and quality of life of this city”, comments Halim Bensaïd, CitéCréation project manager. We may thank the cooperative for works as varied as the famous “Fresque des Lyonnais”, animated in 3D during the last Fête des Lumières, its little sister the “Fresque des Québécois”, but also actions on industrial sites and in many working-class neighbourhoods around the world. “We are not artists, but craftsmen. Giving meaning to what employees

and residents tell us: that is the drive behind our approach. Our role is to translate as accurately as possible the stories entrusted to us”, says Lionel Toutain-Rosec, also project manager. While the basic techniques remain age-old, nowadays the frescoes integrate urban design innovations in terms of lighting and vegetation. The result exceeds by far the mere aesthetic impact: “it is about heritage finding an identity, to better live together, and to change the way these sites and these neighbourhoods are regarded”, says Halim Bensaïd. “Smiles reappear, dialogue revives, and new perspectives open up”, adds Lionel Toutain-Rosec. Such is the case in the Noirettes neighbourhood in Vaulx-en-Velin, where visitors come from afar to discover long-forgotten places. For its work and for founding Ecohlcité (read the interview with Gilbert Coudène below and the focus on the école Emile Cohl on

the next page) CitéCréation received the National Award of Corporate Citizenship in the Senate in November 2013.

IN SHORT

. Founded in 1978

. 12 cooperative employees

. 80 mural artists

. satellite offices in canada, germany, china and japan

. living heritage Business in 2007

GiLBert cOuDène co-Founder, ciTécréaTion and ecohlciTé, creaTed TogeTher wiTh The école eMile cohl.

why did you start this school?

Passing on our craft is a logical step in the development of our business, whose co-founders have 36 years of experience: pas-sing on internally by entrusting strategic positions in the com-pany to young employees, and ex-ternally via this graduate school of muralists.

It aims both to structure learning this craft, which was until now done via a guild-type appren-ticeship, and to respond to the huge present and future urban needs: in other words, adding poetry and weaving links through the harshness of the cities where now more than two-thirds of the global population lives.

where do your students come from? The first 5 registrations were Chinese: China will need 3,000 mural artists in the coming years. Around one quarter of students is foreign. These young people coming from all horizons is extraordinary!

what are ecohlcité’s prospects?

We’re opening student housing in June close to the school. It will enable students to benefit from a low rent in exchange for a commitment to commu-nity projects. In September 2015, we will set up training workshops in the new facili-ties that the école Emile Cohl will open on the former RVI wasteland. After that we intend to develop the school abroad, we have already been approached by various countries, including Germany, Canada, China…

‘ ‘ PASSInG on ouR CR AfT IS A loGICAl STEP’’

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he 16th Cartoon movie, which was held in ear-ly March in Lyon, again showed the vitality of ani-

mated film in France (22 films of 59 selected), especially in Rhône-Alpes, fielding 7 projects. “Like comics a few years ago, the cartoon leaves infan-cy and enters adulthood. European producers are much bolder than the Americans, offering a variety of graphics, mixtures of styles, docu-mentary forms and political subjects”, analyses Marc Wandeweyer, Cartoon movie’s manager. We put everyone at the same level, young directors or large studios. Cartoon movie helps developing new ideas, accelerating setting up projects and creating competition”, he adds.

No less than 700 professionals from 40 countries were present this edi-tion. Since its creation, this great forum, where creators, producers and investors mingle, has contributed to financing more than two hundred films, the equivalent of 1.5 billion euros. Marc Wandeweyer estimates that 50 to 80 % of all projects presented will succeed. Among them: Ernest & Celestine (César 2013), A Cat in Pa-ris, The Rabbi’s Cat, A Turtle’s Tale: Sammy’s Adventures. For the 3rd year, Cartoon movie organised the Cartoon games day, allowing animation studios and video game developers to exchange ideas in a speed dating format in order to consider, well in advance of their respective projects, variations on either media.

EDUCATIONecOLe eMiLe cOhL, the BenchMarkIts students are courted by the best comic book publishers and ani-mation studios and are scatte-red around the globe: Japan, Rus-sia, United Kingdom or the United States, like Mathieu Grospiron, who became technical director for Shrek and Madagascar. Each year, almost fifty companies flock to the job-dating day at Ecole Emile Cohl. “Almost as many as future graduates to be placed”, comments Emmanuel Perrier, the school’s managing director. The institution has established longstan-ding relationships with Disney World Florida, works with Canadian video games publishers and is about to finalise a partnership with a Chinese public uni-versity: “We are going to prove that our educational model is universal”, he adds.

Marc BOnny géBéka, disTriBuTor and co-Producer oF aniMaTed FilMs

As an animation professional, what interests you in cartoon movie?

This event brings together stakeholders in animated film from all over Europe. It matches the economy of this sector, which involves co-productions between several countries. Those who meet at Cartoon mo-vie in March in lyon often see each other again at the Ani-mated film festival in Annecy in June. These two events boost regional production.

15 years ago, as distributor, you contributed to the success of Kirikou and the sorceress. now, you are co-producer of a Franco-Swiss film, Ma vie de courgette (My life as a zucchini), which is shot in lyon. can you present this project to us?

The sets were installed in february, f ilming starts in March-April at the Pixel studios in Villeurbanne for ten months. The film will be directed in “stop motion”, a technique used for Wallace and Gromit among others. This animation form seems traditional, but it uses cutting-edge technology, like 3D printing. The puppets’ heads are made in the Haute-Savoie, the frames in the Jura, and the hair in the Drôme. We wanted to film in lyon, because of its central position between our partners in Paris and Switzerland.

you are part of imaginove’s “objectif croissance” (going for growth), what does it bring you?

To (finally!) take time to reflect on how to place projects and to have a much clearer picture of mar-ket trends in the coming years. After that, it is up to us to make our choices.

‘ ‘ CuTTInG-EDGE TECHnoloGy foR TR ADITIonAl AnIMATIon’’

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ven if the large tower of an old mill, evidence of an industrial past, re-mains the signal and

symbol of the place, Pole Pixel in Villeurbanne is completely turned towards the future. Dedicated to inno-vative work with film, sound and the creative industries, Pixel houses the competitive cluster Imaginove and the Rhône-Alpes Cinema, one of the first regional co-production funds in France, which participates in financing ten to fifteen feature films per year. Among them, Ma vie de courgette, an animated film shot at Pixel until early 2015 (read the interview with Marc Bonny on the previous page). “This project benefits from a new space, the Cube, completely versatile and flexible depending on the needs, which enables adapting to all kind

of projects: today an animated film, tomorrow a video game or a training”, explains Sébastien Thomas-Chaffange, Pole Pixel’s director. The site has also recently been equipped with a co-working space. “We respond to the  particularities of our industry by experimenting with new forms of corporate hospitality, of which the means and needs are very fluctua-ting in time. The objective is to create synergies between skills and to open the field of possibilities for content creators to connected objects, service robotics...” Many professionals in the film industry (production, equipment rental, post production, chroma keying) already have their presence at a  former industrial area next to Pole Pixel, which intends to double its surface between now and 2017.

a FeW FiLMs shOt at PixeL - Les Lyonnais, by Olivier Marchal- Bon rétablissement by Jean Becker- Goodbye Morocco, by Nadir

Mokneche- Les Invisibles, by Sébastien Lifshitz

IN SHORT

. Founded in 2009

. 70 companies including 60 linked to film

. 500 employees

. 11,000 m2 office space

. 5,000 m2 studios (sets, dressing rooms, storage)

rOMuaLD caPrOn Managing direcTor,arkane sTudio, PuBlisher oF The dishonored gaMe

what is Arkane studio’s story?Arkane studio started 14 years ago in lyon. We were of the garage games type, completely self-financed. We climbed the ladder slowly but surely, remai-ning true to our identity: action and adventure games, in first person, in a fictional world. We started a studio in Austin, Texas in 2006 and, after the criti-cal and commercial success of Dishonored, we went from 40 to over 100 employees in 2012.

would a similar success story be possible?There is a very important deve-lopment centre in Rhône-Alpes,

especially in lyon, thanks to Infogrames and Electronic Arts, which attracted many skilful people in the 90s. Moreover, since the early 2000s, the video game has become a mass indus-try, the sector’s growth is 5 to 10 % per year, and the turnover now exceeds that of cinema. However, projects often come from creative people who are no businessmen... Via Imaginove companies qui-ckly have access to partners and funding, which is vital to help them navigate the waves of their development. So yes, another success story is possible: every-thing is here to make it happen.

how is lyon perceived abroad? It is easy to invite international clients, to show them the region, but also to sustain employees. I am not sure if the people in lyon realise how attractive the city is for foreigners.

‘ ‘ AnoTHER SuCCESS SToRy IS PoSSIblE’’

Pixelplace of

ebullient

creativity

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« Quentinnnn »Marie (groupie)

« Radiant »gilles (aesthete)

« eclectic »Mouna (curious)

« Resolutely diffeRent »

Jean-Marc (filM-lover)

« suRpRising »Myke (aMerican student)

« When’s the next one? »

sandra (wishful-thinker)

« fRom noW on essential »

paolo (distributor)

« long live cinema! »

thierry (organiser)

« oh la la »rose-Mary (scottish)

« magic »JéréMy (festival-goer)

« too shoRt »cécile (night owl)

a unique anD OriGinaL FestiVaL that has aLreaDy hO-nOureD cLint eastWOOD, MiLOs FOrMan, GérarD DePar-Dieu, ken LOach anD quentin tarantinO. in OctOBer 2013, the 5th eDitiOn OF the FestiVaL unLeasheD PassiOns, caP-tiVateD the PuBLic anD Once MOre PrOVeD that the MaGic OF LyOn has its rOOts in its histOry, its aBiLity tO innO-Vate anD stir uP enthusiasM.

aFFinitiesPercePtiOns

retrOsPectiVeFESTIvAL LUMIèRE. QUENTIN TARANTINO LUMIèRE AWARD 2013.BIENNALE OF CONTEMPORARy ART. BLEND WEB MIx. FêTE DES LUMIèRES.

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. Dim

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ONLY LYON'S

APPOINTMENTS

FOR THE FIRST

HALF OF 2014:

GerMany

• iMex in Frankfurt

with the congress

bureau

• International

tradeshow for

event-based travel,

meetings and

events

• May 20th to 22nd

jaPan

• Osaka

• OnlyLyon on tour

with the tourist

office

• March 19th to 25nd

France

• heavent cannes

with the congress

bureau

• Events and tourism

business days

• March 26th to 27th

uniteD araB

eMirates

• Fest of Lights

Dubai

• March 20th to 29th

• In partnership

with Emirates and

ONLyLyON

uniteD araB

eMirates

• Dubai

• Workshop

MarhaBa France

with the tourist

office

• May 2nd to 3rd

• In partnership

with Emirates and

ONLyLyON

uniteD states

OF aMerica

• san Diego Bio

• June 23rd to 26th

• In partnership

with Emirates and

ONLyLyON

Great Britain

• taste of London

• June 19th to 22nd

But aLsO…

• With chef Factory,

the mysterious

Lyonnais cooking

school...tasty

moments on the

streets of London,

Brussels, Frankfurt,

Geneva...

china

• xi’an

• 50th birthday

commemoration

of French-chinese

relations at the

Lantern festival

• May 6th to 9th

• Light project,

monumental on

a monument

DIRECT GETAWAYS

FROM LYON

BirMinGhaM

Journey through

the music and

culture of New york

and Birmingham,

with Birmingham's

Frontiers festival.

Rhythmic from

March 22nd March to

April 5th, and in sync

from June 2nd to 8th

with 6 direct flights

per week.

GeneVa

Well-adjusted day in

Geneva on April 2nd,

thanks to the Geneva

Watch Tour for an

introduction into

the watchmaking

know-how of the

city. Leaving on time

from the Part-Dieu

station at 8:35,

returning the same

evening at 21:26

sharp.

PraGue

A "classico-

classique" weekend

in Prague. Prague's

Philharmonic

Orchestra honours

verdi, on April 9th.

Perfect harmony in

a 3-hour there-and-

back journey from

Lyon-Saint Exupéry

airport.

GeneVa/

Lausanne

An arty escapade

to Lausanne for the

final of the raw art

biennial, dedicated

to vehicles and

travel.

Chique departure

from the Part-Dieu

station, April26th at

15:29, shock return

on April 27th at 16:29.

turin

A weekend

of glamour in

Turin from April

27th, involving a

retrospective of Eve

Arnold's photos.

Marilyn Monroe,

Marlene Dietrich, and

Joan Crawford in the

spotlight. Leaving

Saturday from the

Part-Dieu station at

7:32 and returning

Sunday at 22:20.

BarceLOna

Intensive pace

for athletes in

Barcelona: depart

from the Lyon-Saint

Exupéry airport

at 11:45, returning

at 23:30, striding

through the Cursa

Guardia Urbana,

May 11th.

aMsterDaM

An eclectic program

in Amsterdam:

The Holland

Festival,

performing arts

at its best.

June 1st to 29th,

easy access

with four

daily

flights.

WHERE SHALL WE MEET? WHAT SHALL WE DO? 115

GOOD REASONS

TO LEAVE LYON AND

THEN COME BACK... Destinations from Lyon

OnlyLyon's events abroad

several direct gateways from Lyon

TOp 5 Of fOREIgNERs 1sT gERMANy2Nd spAIN3Rd uNITEd KINgdOM4Th ITALy5Th usA

AIR TRAffIC: 8.5 MILLION Passengers (+ 1.3 % coMPared to 2012)

AIRLINE connections

INCLudINg 22 new sINCE 2011 115 IN 2013

nuMber of visitsof foreigners to the tourist o f f i c e

n 2013 , Lyon’S CArLTon Turned oVer A new LeAF, enTering

THe Very eLiTe CirCLe oF mgALLery, THe CoLLeCTion oF uPm Ar k eT HoTeLS oF THe grouPe ACCor. eVALuATion A yeAr AFTer iTS reoPening.

What were the challenges involved in the renovation? Built in 1894, the building has been a hotel since 1925. It had already been

subject to a number of renovations but never one of this magnitude. We went back to basics, to offer a modernised atmosphere, but in keeping with the building’s history. We chose to go with an art-deco concept from the thirties, mixed with more contemporary elements. The challenge was to bring the Carlton back to its origins as a luxury hotel, whilst keeping its soul. This was the reason why we chose to pay tribute to its artistic past by naming certain rooms after different artists who stayed there (Laurent Terzieff, Olivier Marchal, Patrick Chesnais...).

How is the luxury hotel market doing in Lyon? Definitely better than the mid-range market. The second half of the year is shaping up well, with a lot of international events scheduled. Our clientele is mixed: 60% come for business and 40% for leisure tourism.

The former is expanding in parallel with the capacity of Lyon’s hotels. The most striking fact is the large growth in customers coming for leisure, due to the growing quality of Lyon’s cultural sector and the city’s media coverage. Tourists are astounded by the quality of the architecture and in general the visual aspect of Lyon. Our prospects are encouraging and we are aiming at an occupancy rate of 68 to 69% in 2014 compared to 64% in 2013, which is the average occupancy rate across all categories in Greater Lyon.

What do your clients expect? They are all looking for the same sense of authenticity. They expect of course top quality services but that is no longer enough. The site’s history must be strong, it is reassuring and provides a sense of stability. Typical French luxury, in its continuing consideration for detail, is still very pleasing.

‘‘ENCOURAGING PROSPECTS IN AN ATTRACTIVE CITY’’

3 questions for…

CoRinnE DuPontManager oF The carlTon hoTel in lYon

the MGallery Carlton lyon in short.

• 4 star hotel, with 80 rooms, including 4 Junior Suites Rotondes

• 25,000 clients in 2013

• A wellness area

• A cocktail bar

• Two lounges

aFFinities initiatiOns

aFFinitiesaDDictiOns

‘‘ Lyon oweS iTS STATuS AS THe CAPiTAL oF gASTronomy To ALL ProduCerS in THe region’’

his restaurants in LyOn anD eLseWhere: • La Mère Brazier, gastronomic

restaurant 12, rue Royale, Lyon 1er

• Le Brazier Wine Bar, table d’hôte 14, rue Royale, Lyon 1er

tWO MODern Brasseries:• Le 33 cité, brasserie

33, quai Charles de gaulle, Lyon 6ème

• Le 33 tnP, brasserie 8, place Lazare-goujon, Villeurbanne

• Le 31 à kobe (Japon)

• Le 33 à agadir (Maroc)

key FiGures

33 for 33 quai Charles-de-Gaulle, for 3 friends

and chefs Frédéric Berthod, Christophe Marguin and Mathieu viannay and for 33 shares for each of these three associates - owners of places with the same name (in France).

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Born in Versailles, you worked most notably in Paris before you settled in Lyon. What is the precise nature of the latter? I came to Lyon in 1994 - 20 years ago - and since then I have had the opportunity to open a number of restaurants. For me, Lyon is above all a city dedi-cated to serious work. It is not a city of pretentiousness or showing off; or at least, that type of approach won’t last long here. You always have to prove yourself in Lyon.

So today, do you harbour a personal attachment to Lyon? I could live elsewhere, but there is something authentic here that truly resembles me. The people do not lie. First, you have to seduce them, then you have to prove yourself, and finally reinforce it. And then, only then, the people will be loyal to you. With a genuine loyalty! Furthermore, I think that the city has changed a lot in 20  years, it becomes more beau-tiful day by day. When people talk about Lyon’s way of life, it’s not a front, there is a real architectural quality, an attention to showcasing the city, which highlights its beauty.

What view do you have today of Lyon’s gastronomy? It’s vibrant and dynamic. The Michelin

“Bibs gourmands” have just given their seal of approval once again to 16  restaurants in Lyon. Beyond the awards and the top chefs, I feel that we are eating better and better in Lyon. The overall quality has noticeably improved, almost certainly because young people, who are settling down, are particularly conscious of the quality of the products they buy. Lyon’s gastronomy today, is I would say in particular a mix between

tradition and innovation. Chefs draw from the classical frame of reference but leave also more free reign to their creativity and intuitions. That’s what I do at La Mère Brazier.

What place does Lyon have in cuisine on a global scale?It is said that Lyon is the world capital of gastronomy... Indeed, there is a large number of restaurants and “starred” restaurants. Personally, I think that this notoriety extends to beyond the inner city. It is Rhône-Alpes in its entirety

that deserves to be praised for the quality of its terroir and the diversity of its produce.

And what is on the horizon for Lyon in 2020? In 20 years, the city has changed a lot. It needs to continue to develop, without abandoning its basics to rival a great European capital such as Barcelona. It would be absolutely possible, by working on its appeal through large-scale architectural programs and a rich cultural line-up. What happens in a city is really what makes it attractive! We are heading in the right direction, so we have to keep up our efforts.

Which are your preferred places in Lyon? The area of Saint-Jean and its cathe-dral. I feel good in these small streets, the area has been preserved and it has a very unique atmosphere. The Cité in-ternationale is ageing very well also. It has become a real space of life: people working and those who have chosen to settle there are very happy. And of course, La Presqu’Ile, I love strolling past the shops. I’m very aware of the architecture, so I walk with my head in the clouds. Finally, the Roman theatre is a place filled with history where you can get an exceptional view of the city. Lyon in one word? A flower

‘‘LyOn has GOt eVerythinG tO cOMPete With BarceLOna’’

Mathieu Viannay

eSTowed wiTH THe TiTLe oF “meiLLeur ouVrier de FrAnCe” in 2004, mATHieu ViAnnAy HAS Been CommAnding THe kiTCHenS oF LA mere BrAzier SinCe 2008, wHere He HAS LeArnT How To PuT HiS mArk on iT. iT iS THiS unique STyLe THAT HAS eArned Him 2 miCHeLin STArS. LyonnAiS By AdoPTion, mATHieu ViAnnAy

HArBourS A deeP ATTACHmenT To Lyon, A CiTy THAT rewArdS iTSeLF For THe work iT doeS, wiTHouT ALLowing iTSeLF To BeCome ComPLACenT. A CiTy THAT reFLeCTS Him...

What idea did you have of Lyon before you came to live here and how has it changed?I didn’t know Lyon when I came here for personal reasons. I had the com-pletely wrong idea that Lyon was a sleepy city, with very few opportuni-ties making it a lot less appealing than Paris as a place to fulfil your profes-sional goals. But, I quickly realised that Lyon is a magnificent city, that is very pleasant to live in, and where you can flourish both professionally and personally. Lyon offers a balanced lifestyle that is indispensable. In the last 13 years, I have witnessed the city changing: The Rhône river banks have gone from parking lot to popular location and now it’s the Saône’s turn. I’m particularly fond of these plans because I learnt how to row in Lyon, on the river Saône and it is now one of my great passions. I am lucky enough to live in the city-centre and never have to take my car to get around: either by foot or on Vélo’v, we have access to all shops and services. How do you envisage Lyon in 2020?I would like a new generation to take over from the dinosaurs who still

occupy certain institutions that, in-fluenced by Lyon’s bourgeois tradi-tion, continue to be too conservative. We need more open-minded people working on the international side of things, who have lived abroad or who are interested in it, in order to really commit to the opening-up of Lyon. Lyon’s branding is working well, it is becoming more and more reco-

gnisable, which should lead to a bet-ter awareness and knowledge of the city. In the next few years, hopefully Confluence will no longer be consi-dered as a separate project, but as a completely integrated part of the city. In the same way, I hope the division between the city and the suburbs will be levelled out, with a sociological progression and urban installations.

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‘‘  Lyon iS A mAgniFiCenT CiTy, THAT iS Very PLeASAnT To LiVe in, And wHere you CAn FLouriSH BoTH ProFeSSionALLy And PerSonALLy. ’’

iTH A degree in CommuniCATionS From THe PAriSiAn SCHooL CeLSA, CeLine SCHiLLinger CAme To Lyon in 2001, HAVing SPenT 10 yeArS in ASiA. direCTor oF APPoinTing PArTnerS For SAnoFi PASTeur’S dengue ProgrAmme, THe 43-yeArS oLd moTHer oF Two reCeiVed in 2013 LA TriBune’S womAn’S AwArd

in THe inTernATionAL CATegory, THe APeC TroPHy For gender equALiTy, AS weLL AS THe womAn in ACTion TroPHy For ProgreSS.

Lyon in one word:

SPArkLing

What are some of your favourite addresses and/or places?I like walking around the city centre and Vieux Lyon, in particular Le Parc des Hauteurs. I am especially fond of the area in which I live, between Ter-reaux and the Saône quayside, it’s a very lovely area which is always chan-ging. As for the shops, I love Stiletto on rue Mercière, that, shoes aside, is passionate about beautiful things. I

also like a new café “Thé où” on rue Chavanne, for their open sandwiches and gor-geous cakes. When it comes to culture, I love the Célestins theatre where I often go with my son, and the Opera, which is brilliant and representative as it makes huge efforts to make the performances more accessible to the general pu-blic. The TNP in Villeurbanne,

the Maison de la dance (an institu-tion!) and the Espace 44 theatre in the Croix-Rousse, which also has a contemporary program for the litt-le ones. And of course Les Nuits de Fourvière…

‘‘i haVe WitnesseD the city chanGinG’’

céLine schiLLinGer

aFFinitiesaDDictiOns

us to recruit in Vénissieux and Saint-Priest. We train our staff ourselves and our recruitment requirements are cru-cial. Courb employs 26 people and we are aiming to triple our numbers within 18 months, whereas the production will go from 750 vehicles in 2014 to 6,000 by 2017.

Why choose Lyon to develop your electric car, the C-Zen?Both of us at the head of Courb are from Lyon, so it seemed natural that we de-velop our business here. Furthermore, Greater Lyon was very attentive and helped us enormously, for example in fin-ding a development and production lo-cation that we rent from Renault Trucks in Saint-Priest. Thanks to them we were able to stay in Lyon, even though we were being courted by several other French regions. We are developing a business in an elite sector - the electric vehicle, intrin-sically linked with questions about sus-tainable development, for which Greater Lyon is the frontrunner when it comes to transport.

Do you benefit from Lyon’s ecosystem?We are involved in OnlyLyon and are members of the competitive cluster Lyon Urban Truck and Bus. But for the moment, we haven’t come out in public much, being absorbed by a very impor-tant R&D phase. We will now be more available to get involved in the micro-cosm that will allow us to make further headway. On the other hand, these last few years, we have taken advantage of the R&D world and its environment: we have worked with a number of laborato-ries such as the CEA’s Liten in Grenoble, Lyon’s Ecole Centrale and IFSTTAR (French Institute of transport science and technology) in Bron. I also want to highlight our excellent collaboration with Pôle emploi, the French employment agency, whose dynamic teams enabled

omPLeTeLy SeLF-eduCATed, 54 yeAr oLd HerVe ArnAud mAde HiS LiVing in THe meTALLurgiCAL induSTry And THen in weALTH mAnAgemenT. SinCe AuguST 2007, He HAS Been deVeLoPing, ALongSide BuSineSSmAn THierry LieVre (PreSidenT oF THe grouP u10), CourB, wHiCH wiLL reLeASe iTS FirST eLeCTriC

CAr, THe C-zen, on mArCH 31ST. To THiS dAy, THe ProjeCT HAS required ALmoST 25 miLLion euroS oF inVeSTmenT And A 10 miLLion euro CrowdFunding ProjeCT HAS juST Been LAunCHed.

Why is it that your offices are located in the heart of Lyon? The Presqu’île is actually my favourite place: I have had my offices there for 20 years! Even if I live in the North Isère region, I’m in Lyon everyday. It is one of the most beautiful cities in France, that offers an exceptional quality of life, a fa-bulous architecture and a indescribable gastronomy... What’s more, Lyon is si-tuated between two large winemaking regions and at the same time close to the Alps and the Mediterranean.

What are your favourite addresses? I am very fond of L’Harmonie des vins on rue Neuve, and L’Océan, a small fish res-taurant found on rue du Bât d’Argent... I also eat often at L’Ouest, Paul Bocuse’s brasserie in the 9th district of Lyon, near Thierry Lièvre’s offices.

‘ ‘ i T i S on e oF THe moST Be AuTiFuL C iT ie S in FrA n Ce , THAT oFFe rS A n e XCe PT ion A L quA L iTy oF L iFe ’ ’

‘‘LyOn is zen’’

herVé arnauD

cOurB, key FiGures Foundation: 2007

Premises: production unit of 4,800 m², rented at Renault Trucks in Saint-Priest, 2,000 m² of storage and 500 m² of offices

Staff: 26 employees and 1 intern, scheduled to triple within 18 months

Production: 750 vehicles produced in 2014, 1,500 scheduled for 2015, 3,000 for 2016 and 6,000 for 2017

investment: almost 25 million euros so far

marketing: C-Zen is present in 51 outlets; 110 targeted at the end of 2014

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Lyon in one word :

Sun (for the radiance of the people, who are extremely nice when you know them. lyon is the gateway to the south of france because the people know how to live well).

aFFinitiesaDDictiOns

orn in Lyon, FLorenCe Brun (56 yeArS oLd) FiniSHed Her STudieS, goT mArried, HAd Two CHiLdren And worked For 18 yeArS in “LA CAPiTALe deS gAuLeS”, wHere SHe wAS A HumAn reSourCeS ConSuLTAnT BeFore LeAVing For new york wiTH Her FAmiLy in 2001. THere SHe LeArnT engLiSH And HeLd VAriouS

joBS. HAVing STudied Fund-rAiSing, SHe iS now THe HeAd oF FundS CoLLeCTing AT A SuPPorT orgAniSATion For FrenCH-AmeriCAn FAmiLieS And iS in THe ProCeSS oF joining A FiLm FeSTiVAL orgAniSATion TeAm.

How do you see Lyon from New York?I come to Lyon regularly and I have been able to see how much the city has changed, especially since the year 2010. We left a rich provincial city, a very inward-looking city. We were happy to leave and experience something else, other people in particular. I really no-ticed a difference when, in one single day, in the metro or on the street, I heard people speaking a foreign language. See-mingly, they weren’t tourists. And then,

there was the tramway, the Vélo’v, the re-novation of the Rhône’s riverbanks, the opening of Antonin Poncet square and the renovation of Célestins, as well as the arrival of sophisticated shops and fashio-nable restaurants. For example, being able to access the Bienal of Contempo-rary Art by taking a trip along the river was a shock for me. I thought: this isn’t Lyon, it’s not possible! Today, I find my-self selling Lyon, meaning that I left a sad city, which is now a very beautiful

city; an open and fully equipped city, with an intelligent and respectful use of the old town and its historical past, and with spectacular renovations.

What are some of your favourite addresses or places?I come to Lyon, principally, to see my family and friends. But I very much like the shops, the fruit and vegetable mar-kets and the friendly lunchtime restau-rants. My beautician and my hairdresser are also important. They are real artisan creators in the true sense of the term, so-mething which doesn’t exist here in New York. What I value in Lyon, what I miss is the atmosphere and excellent produce of the Halles, the manageable-size of the city where everything is accessible by foot, the cafés, the pedestrian streets, the Montgolfier food market, the Saône riverbanks, the serenity of a Sunday.

Why are you an ambassador for OnlyLyon?Quite simply to help, on a small scale, with the improvement of Lyon’s image. Being in New York has made me realise that even the French don’t know Lyon. When I speak about Lyon to New-Yorkers or with fellow French people, I bring up the typical Lyon culture, but not only

that.... I tell them that Lyon is France’s Chemical Valley. I tell them about the silk and the dyes, Hermès scarves, the invention of nylon, Rhône-Poulenc and aspirin. I tell them that they have almost all been vaccinated by Merieux vaccines, etc. And that is when, three out of four times, the person I am speaking with says to me “Ah so you make medicine in France?” Then it is followed by a long silence, enough time for me to swallow my rage and after that... we go on to speak about what interests them: Bocuse or Olympique Lyonnais, or both!

How do you envisage Lyon in 2020?2020 is just around the corner, and I hope that Lyon will continue to open itself up, that it will raise the profiles of its universities and schools abroad - because that is what holds the key to making it a remarkable European city or not. I hope that with its exceptional location, being between two rivers, Lyon is going to get greener. I am looking forward to seeing cars being part of a sharing-system everywhere, then we can show it with pride to the New-Yorkers, just as we lead the way for them with Citybikes.... I am expecting that more and more visitors will be drawn in by the Musée des Confluences. And of course that there will be work for everyone.

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Marc favaro, associate architect at AfAA Architecture in Lyon (france)I’m Belgian with Italian origins and, after living in the United States, Lyon quickly became an obvious choice. It is a working city with an incredible art of living. A lot of nationalities have found a home here, which creates an enriching cultural mix. I am now Lyonnais in heart and soul. Living somewhere else? If it means changing continents, why not... Otherwise, I stay in Lyon!

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