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2016
MED
IA K
IT
CANADA’S FASHION AND BEAUTY LEADERELLE Canada is THE reference for fashionistas, who find a wealth of information in this magazine about fashion, beauty, and cultural life. ELLE Canada tells compelling stories through its texts and visuals – requiring a team of dedicated, bright, and creative editors and artistic directors who intuitively grasp what is important for women.
USER-FRIENDLY ENGAGING SMART
CONTENT TAILORED TO YOUR MARKET
MEDIA KIT
38%FASHION
20%BEAUTY
10% CULTURE
7%OTHER
10% LIFESTYLE
15% SOCIETY
A TRULY MULTIPLATFORM BRANDDIGITALPRINT
READERSHIP*
71,900 FOLLOWERS
67,500 FANS
104,748 TOTAL COPIES
4,909 NEWSSTAND SALES
99,839 SUBSCRIBERS
12 ISSUES PER YEAR
$4.25 MAGAZINE COVER PRICE
1,347,000 READERS
12.9 READERS PER COPY
15% / 85% RATIO MEN / WOMEN
W25-49 (IND. 169) PRINCIPAL TARGET
$75,127 HOUSEHOLD INCOME
CIRCULATION
WEBSOCIAL MEDIA
9,025 FOLLOWERS
74,800 FOLLOWERS
GEOGRAPHICAL SEGMENTATION
6.3%ATL.
INT.
9.5%
0.3%
12.6%
ONTARIO 52.2%PRAIRIES
B.C.
19.1%
QUEBEC1,593,000TOTAL FOOTPRINT
READERSHIP
DEVICES
61% 26%12%
124,676 SESSIONS PER MONTH
2,390,302 IMPRESSIONS
83,977 USERS PER MONTH
Sources: Vividata, Q4-2015, Total Canada 12+ / Circulation: AAM, December 2015 / Social Media: April 2016 / Digital: Google Analytics, annual average (April 1st, 2015-March 31st, 2016) /
Circulation: AAM, JUIN 2016 | Média sociaux: Juillet 2016 | Numérique: Google Analytics, Canada, moyenne annuelle (1 juillet 2015 au 30 juin 2016) | Vividata 2016 Q1, Total Canada 12+ * Print version only.
MEDIA KIT
READERSHIP PROFILE
Source: Vividata 2015 Q4, English Canada 12+
READERS (000) REACH (%) COMPOSITION (%) INDEXTOTAL 1,112 4.5 100.0 100SEXMale 160 1.3 14.4 29Female 952 7.6 85.6 169
AGE12-17 143 7.5 12.9 16518-24 201 7.4 18.1 16325-34 183 4.6 16.5 10235-44 164 4.6 14.7 10145-54 159 3.8 14.3 8455-64 139 3.6 12.5 8065+ 124 2.9 11.2 63Average age 39 y.o.W25-54 431 7.2 38.8 160
EDUCATIONNo diploma 176 4.9 15.8 109High School 167 3.7 15.0 82College 83 3.6 7.5 81University+ 685 4.8 61.6 106
HOUSEHOLD INCOMELess than $25,000 129 4.5 11.6 100$25,000 to $35,000 99 5.5 8.9 122$35,000 to $50,000 173 5.4 15.6 119$50,000 to $75,000 232 4.7 20.9 104$75,000 to $100,000 213 5.7 19.2 125More than $100,000 265 3.3 23.8 73Average Household Income $77,116 92
EMPLOYMENTFull-time 491 4.2 44.2 92Part-time 154 5.1 13.8 112Unemployed 466 4.8 41.9 105
DWELLINGOwn 791 4.1 71.1 91Rent 321 5.9 28.9 131
HOUSEHOLD STATUSMarried / Living together 540 3.7 48.6 81Single / Widowed / Divorced 572 5.8 51.4 128
FAMILYChildren under 12 334 4.8 30.0 107Children under 18 535 5.1 48.1 112
RETIREMENTRetired 159 3.2 14.3 70
2016 EDITORIAL PLANNING
DREAM BIG _ Expert advice on everything_ ELLE International Beauty
Awards
Closing Date | 10.11.15 Material | 16.11.15 On Newsstands | 14.12.15
JANUARY
THE NEW WAVE _ Meet the new rule breakers_ Editors’ essentials, plus the
must-read beauty trend report
Closing Date | 12.01.16 Material | 18.01.16 On Newsstands | 15.02.16
MARCH
15TH ANNIVERSARY_ Collectors edition_ Fashion and beauty
flashbacks and forecasts
Closing Date | 08.03.16 Material | 14.03.16 On Newsstands | 11.04.16
MAY
BEST.SUMMER.EVER. _ The best fashion and beauty
finds_ The Lazy Girls Guide
Closing Date | 10.05.16 Material | 16.05.16 On Newsstands | 13.06.16
JULY
FAST-TRACK YOUR LIFE _ 9 #nofail tricks from the pros_ 10 ways to crank up your career
Closing Date | 05.07.16 Material | 11.07.16 On Newsstands | 08.08.16
SEPTEMBER
MAKE A CONNECTION _ How to make authentic
fashion & beauty statements_ Our annual “state of sex”
reader survey
Closing Date | 06.09.16 Material | 12.09.16 On Newsstands | 10.10.16
NOVEMBER
#TRUELOVE_ The spring/summer 2016
fashion trend report_ Red-carpet-inspired beauty
feature on best hair and nails
Closing Date | 01.12.15 Material | 07.12.15 On Newsstands | 11.01.16
FEBRUARY
FUTURE FORWARD _ The future of fashion_ The #ELLECanadaCloset
makeover
Closing Date | 09.02.16 Material | 15.02.16 On Newsstands | 14.03.16
APRILTHE NEW FEMININITY_ 7 key pieces to embrace the
hyper-feminine mood_ Street-style secrets
Closing Date | 05.04.16 Material | 11.04.16 On Newsstands | 09.05.16
JUNE
INDULGE #NOGUILT_ Fall/winter 2016 fashion
trend report_ A shop-the-runway guide
Closing Date | 07.06.16 Material | 13.06.16 On Newsstands | 11.07.16
AUGUST
MAVERICK MINDSET_ A guide to cracking the
“confidence code” and owning your look
_ The fall beauty trend report
Closing Date | 09.08.16 Material | 15.08.16 On Newsstands | 12.09.16
OCTOBER
EASY GLAMOUR_ The best holiday-party dressing_ The annual multi-price-point
gift guide
Closing Date | 11.10.16 Material | 17.10.16 On Newsstands | 14.11.16
DECEMBER
MEDIA KIT
NATIONAL RATES1
FREQUENCY 1-4x 5-8x 9-12x1 PAGE $21,780 $21,130 $19,825
2/3 PAGE $18,525 $17,970 $16,860
1/2 PAGE $14,165 $13,730 $12,985
1/2 DOUBLE PAGE $28,305 $27,465 $25,760
1/3 PAGE $12,555 $12,180 $11,430
DOUBLE PAGE $43,550 $42,260 $39,640
C-2 DOUBLE PAGE $52,260 $50,715 $47,570
C-3 DOUBLE PAGE $43,190 $41,890 $39,300
C-3 $24,330 $23,595 $22,135
C-4 $28,550 $27,695 $26,980
MAGAZINE
For nontraditional formats, please contact your sales representative.
WEB
FORMATS (ROS)
BANNER $20 CPM
BIG BOX $20 CPM
INTERSTITIAL AD $40 CPM
CATFISH $30 CPM
PRE-ROLL (15 SECONDS) $35 CPM
PRE-ROLL (30 SECONDS) $40 CPM
E-BLAST / E-FLYER (BRAND) $180 CPM
NEWSLETTER2 -
1. National rates are gross rates.2. Please contact your sales representative for costing. 3. 25% off with purchase of all tablet editions.4. Interactive creative and production costs extra.
TABLET EDITION3
FORMATSSTATIC AD $1,740
INTERACTIVE AD4 $2,175
DOWNLOAD TECHNICAL SPECIFICATIONS HERE
MEDIA KIT
MONTREAL
PATRICIA HECKMANNSenior Director, Media Solutions, [email protected] 598-2885
ANNE SCHEFFERLocal Sales Director, [email protected] 657-2320, ext. 4234
TORONTO
KELLY WHITELOCKSenior Director, Magazine & [email protected] 218-3517
WEBSITE
quebecormediasales.ca
CONTACT US FOR MORE INFORMATION.