2 3 - poppies.com bakery really takes off when luc popelier and frans ... notes, appetising colours...

2 3

Authenticity

Artisan tradit

ion

Expertise

Quality

PASSION PATIENCE

CRAFTSMANSHIP

I t started with a cookie ...

History p. 4

Ambient Shelf p. 6Biscuits p. 8Coconut Cakes p. 10Slices and Brownies p. 12Tubs and Displays p. 13Gourmet p. 14

Frozen Shelf p. 16Cream Puffs p. 18Eclairs p. 19Macarons p. 20Fried and others p. 20Assortments p. 21

Bakery/Fresh p. 22Donuts p. 24Macarons de Paris p. 26Biscuits de Pauline p. 27

Single Portions p. 29

sandraschoukens

Markering

4 5

BORN IN THE HEART OF FL ANDERS FIELDS1935. In the bustling city centre of Ypres, Master Baker Popelier lays the

foundations of a truly unique bakery tradition. By selecting flours from the

finest cereals, using the best quality ingredients and guaranteeing freshness

- always, no matter what - he sets a new standard for artisan craftsmanship.

Albert Popelier’s small shop soon welcomes people from far and wide,

eager to explore his exquisite taste.

The bakery really takes off when Luc Popelier and Frans

Castelein start experimenting with traditional cookies.

Their biggest challenge: making their delicacies

accessible on a larger scale, securing their bakery

expertise and family spirit.

Today, Poppies consists of many bakeries, each one

specialised in a unique recipe or variety of products.

With its Belgian roots, Poppies embodies the hospitality

of the West Flemish Flanders Fields and the generosity

of Belgian gastronomy culture.

1935-19 75

then

HISTORY

now

“Our goal is to bring joy and happiness to people

around the world by offering great cookies and pastries.”

Albert Popelier passing

on his love for baking

to his son, Luc Popelier

Luc Popelier’s biggest dream is sharing his

father’s authentic biscuits with the entire world

Passion without

pretension.

6 7

Mini Cœur

A small biscuit made of

buttery puff pa

stry,

sprinkled with suga

r and lightly c

aramelised

in the oven.

Tiny, crunchy…

and absol

utely golde

n.

Originalrecipe

AMBIENT SHELF

Each and every one of Popelier’s

biscuits is – still today –

traditionally made. Deliciously

sweet with your favourite flavour

notes, appetising colours and

a lovely texture. All baked to

crispy perfection. Explore our

many varieties and discover

which ones delight you the most.

8 9

Pop’n ChocCrispy rolled cookies, dipped in chocolate

R008343 Weight: 125 gCU/outer case: 12

Cases/EU pallet: 120Shelf life in months: 12

SpeculoosCaramelised cookies



CaramelitoSingle packed caramelised cookies



Swedish Oatmeal CookieCrispy cookies from Sweden



CaramelitoCaramelised cookies



Swedish Chocolate Oatmeal CookieTwo crispy cookies from Sweden with Belgian dark chocolate



TwistsSugar glazed puff pastry with a twist



TwistsSugar glazed puff pastry with a twist



PopirollCrispy rolled cookies



Mini Cœur de FlandresHeart shaped puff pastry



CrakiniCrispy sugar glazed pretzels



PopirollCrispy rolled cookies



BISCUITS “No biscuit is more Flemish than the caramelised biscuit

or speculoos. A special, secret mix gives the cookie

its characteristically sharp, sweet flavour.”

AM

BIE

NT

SH

EL

F

10 11

Creola8 large coconut stars

R001105Weight: 300 gCU/outer case: 12


Chocolito12 mini coconut stars with chocolate



CocolitoMini coconut stars



Belgian Coconut Macaroons6 large soft coconut macaroons



MacaritaCrispy coconut cookies



Belgian Choc Macaroons6 large soft coconut macaroons with chocolate



Fiammette15 mini coconut stars



Maxi Macaroon6 large chewy coconut macaroons



Marimba5 coconut rings with strawberry jam



Colombo10 large soft coconut macaroons with chocolate



COCONUT CAKES

NON GMO*

GLUTEN FREENON GMO*

GLUTEN FREENON GMO*

GLUTEN FREE

NON GMO*

GLUTEN FREENON GMO*

GLUTEN FREENON GMO*

GLUTEN FREE

NON GMO*

GLUTEN FREENON GMO*

GLUTEN FREE

NON GMO*

GLUTEN FREENON GMO*

GLUTEN FREE

“Pairing perfectly with chocolate or jam, our fresh coconut shavings add a delightful touch of sweetness

to our cakes which makes them completely irresistible.”

AM

BIE

NT

SH

EL

F

12 13

Coconut MacaroonsTub with 20 single packed soft coconut macaroons

R017352Weight: 700 g

Cases/UK pallet: 270Shelf life in months: 5

Mini Coconut Macaroons ChocolateTub with 40 coconut macaroons with Belgian chocolate

R016783Weight: 700 g


Display Coconut MacaroonsDisplay with 24 single packed soft coconut macaroons

R016035Weight: 840 gDP/outer case: 6


Frangitarte4 almond cake slices



Display Chocolate Coconut MacaroonsDisplay with 24 single packed soft chocolate coconut macaroons

R013690Weight: 960 gDP/outer case: 6


Apri’Co8 apricot jam slices with lattice



Raspberry Cake6 raspberry almond slices



Brownies8 single wrapped brownies



Brownie à partagerOne big brownie to share



SLICES AND BROWNIES

TUBS & DISPLAYS

“Apricot slices or carrés confitures are real Flemish icons. These fruity treats

are made of puff pastry and apricot jam spread before

they’re baked nicely crisp and crunchy. They are especially known for the ‘maze’ shape

of their top layer.”

NON GMO*

GLUTEN FREE

ALSO AVAILABLE

NON GMO*

GLUTEN FREE

NON GMO*

GLUTEN FREE

NON GMO*

GLUTEN FREE

NON GMO*

GLUTEN FREE

AM

BIE

NT

SH

EL

F

15

Mini RollCrispy rolled cookies



9 MacaronsStrawberry, pistachio, chocolate






6 MacaronsLemon, pistachio, strawberry



6 MacaronsStrawberry, pistachio, lemon



9 MacaronsStrawberry, pistachio, lemon






6 Macarons Chocolate, mocha, vanilla



6 MacaronsVanilla, mocha, chocolate



Mini CœurHeart shaped puff pastry



GOURMET

“Ah, macarons. These delightful almond meringue treats come in

cheerful colours and have a heavenly crispy yet chewy texture.

Who doesn’t love these bite-sized classics?”

AM

BIE

NT

SH

EL

F

16 17

Profiteroles

Cute balls of French

choux pastry

filled with ice cream or a hea

venly

smooth whipped cream.

FROZEN SHELF

Freshly baked, cooled and

immediately frozen: that’s

how we make sure all of our

desserts keep their deliciously

fresh taste, heavenly texture

and mesmerising looks. Their

carefully designed packaging

keeps them fresh all the way

to your plate.

18 19

Mini Eclairs Pâtissiers12 mini eclairs pâtissiers



Mini Eclairs Banana12 banana mini eclairs



Eclairs Pâtissiers4 eclairs pâtissiers



Profi teroles20 cream puffs fi lled with dairy cream including a bag of chocolate sauce



Mini Eclairs Coffee12 coffee mini eclairs



Profi teroles20 cream puffs fi lled with dairy cream



Mini Eclairs Chocolate12 chocolate mini eclairs



Chocolate Profi teroles12 cream puffs enrobed with Belgian chocolate



Dairy Cream Eclairs6 dairy cream eclairs



CREAMPUFFS

ECLAIRS

“Deliciously crisp on the outside, heavenly creamy on the inside: the eclair is an iconic piece of French pastry made of choux dough, richly filled with cream and topped off with the icing of your choice.”

FR

OZE

N S

HE

LF

20 21

12 MacaronsVanilla, lemon, hazelnut, chocolate, raspberry, pistachio



Trio Mini Donuts9 mini donuts in 3 fl avours



Mini AssortmentAssortment of 12 mini eclairs pâtissiers and 12 crispy chocolate enrobed profi teroles



36 MacaronsVanilla, lemon, hazelnut, chocolate, raspberry, pistachio



Mini Eclairs AssortmentAssortment of 6 mini eclairs in 4 fl avours: chocolate, white chocolate, raspberry, coffee



Domino’s16 mini vanilla cream slices



Petits FoursAssortment of 52 mini pastries: mini eclairs, macarons raspberry, strawberry cream slices, crispy enrobed profi teroles



Petits FoursAssortment of 12 mini pastries: pink glazed mini donuts, mini eclairs, brownies, crispy enrobed profi teroles



Mini AssortmentAssortment of 55 mini pastries: mini eclairs, strawberry cream slices, brownies, crispy enrobed profi teroles



ASSORTMENTSMACARONS

FRIED AND OTHERS“What’s better than sharing generous moments

with your loved ones? Make dessert extra memorable

with our carefully selected assortments.”

FR

OZE

N S

HE

LF

22 23

DonutsDeliciously moist, our yeast-raised and deep-fried donuts come in a variety of toppings,fillings and glazes.

Sweet, chocolatey and surprisingly light texture.

BAKERY/FRESH

PALM OILFREEFreshly prepared, expertly baked.

Our bakery department takes you

to a special place of delight, right

from the very first bite. Baking

expertise lies at the very heart

of Popelier’s timeless tradition.

Discover our exquisite taste,

passed on for generations.

25

FillingsJams, chocolate, creams, etc.

PackagingCardboard tray (2-4-6-8), blister, platter

3 sizesMini, medi and large Palm oil free assortment

DecorationsIcing, coating, stripes, chunks, etc.

DONUTS “All our donuts are deep-fried to golden brown perfection:

fun colours, festive sprinkles and filled with fruity jam or cream. Your moment of pure indulgence!”

BA

KE

RY/

FR

ES

H

Ø ±90mm

Ø ±70mm

Ø ±55mm

26 27

Cigarettes ChocoCrispy rolled cookies, dipped in chocolate



Mini chocolate macaroonsMini macaroon stars with real Belgian chocolate decoration



Assortment fresh bakery12 macarons in 6 different fl avours: raspberry, pistachio, lemon, mocha, vanilla, chocolate

R017520Weight: 132 gCU/outer case: 9Cases/EU pallet: 120

Shelf life in months: 15After defrosting: 35 days at 4-7°C

PalmiersHeart shaped puff pastry - butter recipe



Filled waffl esVanilla fi lled soft waffl es - butter recipe



Mini macaroonsMini macaroon stars



TwistsSugar glazed puff pastry with a twist - butter recipe



Chocolate chip cookiesMini chocolate chip cookies



Mini CigarettesMini crispy rolled cookies - butter recipe



MACARONS DE PARIS

BISCUITS DE PAULINE

BA

KE

RY/

FR

ES

H

NON GMO*

GLUTEN FREENON GMO*

GLUTEN FREE

29

SINGLE PORTIONSApri’Co

Nothing beats d

eliciously light

puff pastry

with a sweet lay

er of fruit jam

on top.

The Apri’Co is the ideal

snack for a fo

ur

o’ clock pick-

me-up!

Fresh, fr

uity

and incr

edibly ta

sty.

Our single portions serve as

fresh treats, ideal for a little

break or quick afternoon fix.

We pack them with great care

to secure their lovely taste and

appetising texture. Now, you can

carry a piece of Popelier’s age-

old tradition right in your pocket.

30 31

Croc’PomPuff pastry fi lled with apple jam and lattice



BrownieBelgian chocolate brownie



Apri’CoPuff pastry fi lled with apricot jam and lattice



Pocket WaferMini crispy wafer fi lled with real Belgian chocolate



Maxi MacaroonLarge chewy coconut macaroon



Rocher CocoSoft coconut macaroon



FrangitarteAlmond cake slice



MarimbaCoconut macaroon fi lled with strawberry jam



VanilyVanilla fi lled soft waffl e



FrambyCake slice with raspberry jam and sugar icing



SINGLE PORTIONS

SIN

GLE

PO

RTI

ON

S

NON GMO*

GLUTEN FREE

NON GMO*

GLUTEN FREENON GMO*

GLUTEN FREE

Coco ChocSoft coconut macaroon with chocolate decoration



NON GMO*

GLUTEN FREENON GMO*

GLUTEN FREE

ALSO AVAILABLE

POPPIES INTERNATIONAL NVKASTEELSTRAAT 29 • 8980 ZONNEBEKE (BELGIUM)

WWW.POPPIES.COM • [email protected]: +32 57 46 02 00

2 3 - poppies.com bakery really takes off when luc popelier and frans ... notes, appetising colours...

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