2 3 lego’s strategic drift 4 5 6 table 1.1 the traditional value chain versus the service value...
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LEGO’s strategic drift
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Table 1.1 The traditional value chain versus the service value chainSource: based on Stabell and Fjeldstad (1998).
Entry Modes
• Least Risky– Export– License (manufacturing franchise)– Alliance (strategic alliance, joint venture)– Subsidiary – Foreign purchase
• Most Risky
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Table 2.2 Triggers of export initiation
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Figure IV.3 Analysis of a company’s standardization potentialSource: adapted from Kreutzer (1988). Reproduced with kind permission from Emerald Group Publishing Ltd; www.emeraldinsight.com.
Figure 1 The CPW joint venture
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Figure IV.1 Environmental factors influencing the balance between standardization and adaptation
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Figure 3.1 Internationalization of the firm: an incremental (organic) approachSource: adapted from Forsgren and Johanson (1975, p. 16 ).
Figure 4.11 Blue ocean strategy framework
Source: Tony Souter/DK Images.
Exhibit 4.3 Hotel Formule 1 – value innovation in action
Tools
• Strategic canvas
• ERRC
• Positioning Statement
• Weighted SWAT
• Perception Map
Figure 3.2 Dimensions of internationalization Source: Welch and Loustarinen (1988). Reproduced with permission from The Braybrooke Press Ltd.
Cases/Movies
• Lifestraw• Manchester United• One Cafe• Arcor• (boxes in chapters)
• Cereal• Coffee• Bajaj