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International Journal of Accounting and Financial
Management Research (IJAFMR)
ISSN 2249-6882
Vol. 2 Issue 4 Dec 2012 1-8
© TJPRC Pvt. Ltd.,
COMPARATIVE STUDY OF FINANCIAL PERFORMANCE OF INDIAN STEEL
COMPANIES UNDER GLOBALIZATION
SHRABANTI PAL
Research Scholar, Department of Business Management, University of Calcutta, West Bengal,India
ABSTRACT
Indian steel industry is one of the fastest growing industries and contributes a significant amount to the country’s
GDP. India is the fourth largest steel producer in the world after China, Japan and USA. Indian steel industry is
contributing around 2 percent to Gross Domestic Product (GDP) and its weight in the Index of Industrial Production (IIP)
is 6.2 percent. The present paper is an endeavor to examine the financial performance of the Indian steel companies and
establish the linear relationship between liquidity, leverage, efficiency and profitability of the selected companies. Indian
steel companies are selected for the study on the basis of market share in 2008-09 for a period of twenty years ranging
from 1991-92 to 2010-2011. The public sector company Steel Authority of India is holding the highest market share
followed by Tata Steel Limited, JSW Steel Limited, Essar Steel Limited, JSW Ispat and Steel Limited, Rastriya Ispat
Nigam Limited, Jindal Steel and Power Limited, Bhushan Steel Limited, Llyods Steel Industries Limited and National
Steel and Agro Industries Limited. To estimate the impact of selected variables on the profitability multiple regression
analysis is carried on and the models are predicted for such purpose
KEY WORDS: Financial Performance of Indian Steel Companies, Multiple Regression Analysis, Compare the Financial
Performance of Indian Steel Companies
INTRODUCTION
Indian steel industry has played a significant role in development of Indian economy. It has acquired a place on
global steel map due to its phenomenal performance in steel production, consumption and foreign trade since last decade.
India is currently occupied fourth position of largest steel producing nation in the world with a production of 71.3 million
tonnes after China, Japan and U.S.A. At present the apparent steel consumption in India is about 55 kg per annum which is
very less compared to other economically developed countries. Therefore, there is an immense scope for the Indian steel
industry to grow further. The major contribution directs the attention that the steel is having a strong hold in the traditional
sectors like infrastructure and construction, automobile, transportation and industrial application etc. However, during
2001-02 to 2010-11 owing to boom in the infrastructure and automobile sector the industry experienced a turnaround and
records a sharp increase of 8.6 percent compound annual growth rate. Potential steel demand also derived by the consumer
durables and white goods industry. Hence, the present study is basically aims to compare the financial performance of
Indian steel companies under globalization and establish the linear relationship between liquidity, leverage, efficiency and
profitability of the selected companies.
LITERATURE REVIEW
Multiple Regression analysis is a very widely used statistical tool to determine the linear relationship between the
ratios and other performance indicators of the firms. DeVancy (1993) conducted a study to measure the changes of status
in the families of United States of America by using financial ratios selected from different categories for a period of four
years ranging from 1983 to 1986. This study used the financial ratios as indicators of progress to answer the question
2 Shrabanti Pal
whether the households were able to improve their financial status during the study period. The importance of ratios is
increasing for the purpose of measuring the financial performance of the company. Cleary (1999) applied regression
analysis to different financial ratios on 1317 U.S firms for a period of seven years started from 1987 to 1994 to show the
relationship between investment and financial status of the firm. Forsaith and Hall (2000) used regression technique to a
number of financial ratios of Australian manufacturing and wholesale sector firms to observe the relationship between
financial ratios and the firm size. Hence, the study reveals that there is no close relationship between the ratios and firm
size. Erhardt, Werbel and Shrader (2003) performed a study on 127 large U.S companies and applied regression method on
financial ratios and demographic diversity to check the relationship between demographic diversity on Board of Directors
and financial performance and indicate that board diversity is positively associated with these financial indicators of firm
performance.
Gallizo and Salvador (2003) also carried out a study on financial ratios of U.S manufacturing firms for a period of
eight years since 1993 to 2000 to understand the behavior and adjustment process of the same. A proper balance between
sales and assets generally specify that the assets are managed and utilized well towards the sales generation. The main aim
of the company is to maximize its profit and profitability ratios helps to measure overall performance and efficiency of the
firm. Raheman and Nasr (2007) carried on a research on profitability and working capital management of the Pakistani
firms for a period of six years (1999-2004) and applied regression analysis to explore the relationship between working
capital variables and profitability indicators and the result showed a negative relationship between working capital and
profitability due to liquidity-profitability tangle.
Gulsun and Umit (2010) applied Multiple Regression technique in their research paper on Turkish Insurance
Companies to develop a warning model to identify the companies that are experiencing deterioration in financial health.
Schneider and Matai (2010) carried on a study regarding business climate, political risk and FDI on developing and
transition countries covering a period from 1996 to 2008 to develop a model to specify the impact of business climate and
political risk on FDI. Kavita and Manivanna (2010) conducted a research on Indian software companies for a period of ten
years ranging from 1997 to 2007. They applied regression technique to quantify the strength of relationship between
operating profit and liquidity factors of the concerned firms and also to evaluate the overall financial performance and
operational efficiency of the companies.
A study has been conducted by Bhunia (2010) on private sector steel companies of India to test the short term
liquidity trend of the companies and its effect on the financial performance. The study reveals that the inventory and
receivable management require special attention and proper control over inventory. The investment in loans and advances
should be minimized to the extent possible. A balanced and proper amount of working capital should be maintained in the
business for smooth running of the same. The management of the companies should adopt a viable and proficient payment
policy. At the same time maximization of assets and minimization of liabilities should be preserved and help Indian steel
companies to grow further. A proper working capital management system ensures the hazard free business operations and
also enhances the profitability of the company. Ramaratnam and Jayaraman (2010) used financial ratios in terms of
liquidity, profitability, variability and sustainability to measure the financial performance of Indian steel industry for a
period of five years from 2005 to 2010. Their study reveals that the critical situation faced by the Indian steel industry is
due to over capacity and demand slowdown resulting in price cuts. The anti-dumping duties imposed by U.S and many
European countries contributed to this demand supply mismatch in the market. Moradi, Salehi and Erfanian (2010) carried
on a research on the corporations listed on Teheran Stock Exchange for a period of seven years since 2002 to 2008 and
applied multiple regression technique to find out the relationship between financial leverage and earning response
Comparative Study of Financial Performance of Indian Steel Companies Under Globalization 3
coefficient. Singapurwoko and Mustofa-El-Wahid (2011) conducted a study on 48 companies listed under Indonesian stock
exchange selected from different industries for a period of seven years to explore the relationship between debt and
profitability. As the direct comparison between debt and profitability is not possible so they applied regression model to
determine the relationship.
OBJECTIVES
1. To compare the financial performance of Indian steel companies under globalization.
2. To establish the linear relationship between liquidity, leverage, efficiency and profitability of the selected
companies.
DATA AND SOURCE OF DATA
The sample of the companies has been chosen on the basis of market share for the year 2009-10. Market share
of the companies are calculated by dividing their respective sales (` in crores) by industry’s total sales and then
multiplying it with 100. Data set of CMIE (2010) is used for the purpose of data collection. All effort have been made to
include a representative samples having more than 1 percent of the market share. With this ten Indian steel companies
(Steel Authority of India, Rastriya Ispat Nigam Limited (now named as Vizag Steel), Tata Steel limited, ESSAR Steel
limited, JSW Steel Limited, JSW Ispat Limited, Jindal Steel and Power Limited, Bhushan Steel Limited, Llyods Steel
Industries Limited and National Steel and Agro Limited) are selected which covered more than 79 percent of the industries
total market share for a period of twenty years since 1991-92 to 2010-11. The market shares of the selected companies are
given in the Table-I.
METHODOLOGY
Multiple regression analysis is conducted on fifteen financial ratios (variables) selected from different segment
like liquidity, solvency, activity and profitability such as current ratio, quick ratio, absolute quick ratio, interest coverage
ratio, debt-equity ratio, raw material turnover ratio, work in progress turnover ratio, finished goods turnover ratio, fixed
assets turnover ratio, sales to compensation ratio, sales to raw materials and stores expenses ratio, sales to selling and
distribution expenses ratio, sales to technical knowhow expenses and return on investment ratio selected from liquidity,
leverage, efficiency and profitability category to reveal the linear relationship between them and also to discover the
variable/variables which mostly influence the overall profitability of the company. The variables (ratios) are retained in the
regression model on the basis of high t value (|t|>2) and low p-value (p<0.05).
ANALYSIS OF DATA
The following table- shows the comparison between the sample companies. There are two companies SAIL and
RINL exists under public sector and TSL, ESL, JSWSL, JSWISL, JSPL, BSL, LSIL, NSAIL belongs to private sector.
After careful examination of the table- it is revealed that ICR is one of the important predictor variables for the regression
model of SAIL, RINL, TSL, JSWISL and LSIL indicates less payment for cost of borrowed capital out of the potential
profit helps to higher the profitability of the companies as the capital structure of the concerned companies contain
balanced amount of debt. The variable FATR provides positive impact on ROI of ESL and NSAIL but negative impact in
case of RINL. Positive impact of FATR means the companies (ESL and NSAIL) are using the fixed assets efficiently
towards sales generation but negative effect of the variable implies that the fixed assets are not being used by the company
(RINL) effectively and investment in the fixed assets for a given period of time fail to push up the sales of the company. So
it can be said that unnecessary investment in fixed assets cause for blockage of money which is ineffective in sales
creation. Therefore, additional investment is not effective to get additional return and profitability of the company is
4 Shrabanti Pal
affected in a negative way. The variable DTR provides positive impact on ROI of JSWISL implying that the company has
formulated a rational credit policy which collects the money from the debtors at the right time and invests it again in the
business. Reinvestment of the assets in the business confirms more returns and profitability of the company increases with
increasing DTR. Negative impact of the variable DTR on ROI in case of SAIL, LSIL and NSAIL indicates that the
company is not following a planned collection policy. Delay in collection from debtors at the right time hinders
reinvestment of the same in the business. Then the company has to retain the collection money in hand thus it is lowering
the profitability of the company. The other two liquidity indicator variables CR and QR are common predictor variables
for SAIL, JSWISL and LSIL. The variable QR gives negative effect on ROI of SAIL and positive impact for the rest of the
companies. Negative impact of QR or CR indicates that the corresponding company retains excess current or quick assets
in hand to pay off current liabilities which obstacle further investment of the same in the business and on the other hand
retaining of current or quick assets in hand increases the operating costs and idle funds and earns no profit thus lowering
the profitability of the company. The existence of positive relationship between liquidity and profitability ratios states that
the company has not yet placed in optimal level of maintaining working capital or it does not use optimal models for
maintaining assets. The variable RMTR is the predictor variables for ESL and JSPL and in case of ESL it provides
negative impact and for JSPL positive impact on ROI. In the recent time business houses manufacture the products on the
basis of market forecast and supply the same to the market according to the demand. Positive association of RMTR with
ROI (JSPL) implies that the supply of the product meets its potential demand for a given period of time generating
increased amount of sales which facilitate to earn more profit for the company. Hence, profitability of the company
increases. But in the case of ESL increased RMTR affects ROI negatively indicating that the production by the company is
not done according to market forecast and for that reason demand and supply mismatch each other and fails to generate
expected sales for the company. When expected sales are not being generated, company slowdowns its production process
which cause an accumulation of inventory in the warehouse. It increases the inventory carrying cost. Since in the modern
supply chain scenario, production plan is designed on market forecast only so the late or pre arrival of finished products in
the market may decrease the sales revenues and profitability of the company.
In case of BSL the positive impact of the variable STSADE implies that the company effectively and efficiently
utilizes selling and distribution expenses to promote sales to earn and generate target profit for the company. But the same
variable provides negative impact on ROI for JSPL indicates that the company is spending excess amount for selling and
distribution purpose but could not successfully achieve the expected sales which can earn more profits for the company.
Excess selling and distribution costs which are charged against the profits reduce the profitability of the company. Another
variable WIPTR is one of the important predictor variables for the company SAIL which is positively associated with ROI
implies that the production plan is efficiently designed based on market forecast and adequate supply meets with potential
demand successfully at a given point of time and eventually able to raise the profitability of the company.
In case of JSPL the other variable STRMASTE is sharing positive relationship with ROI of the concerned
company. It implies that as the company increases its spending on raw materials and stores the production increases
consequently which help to raise the sales volume of the company and facilitate to higher the profitability of the company.
Further production enhances the sales and subsequently the profitability of the company. In case of JSWSL the variable
CTR has positive impact on ROI implies that the company clears its dues to the creditors at the right time which enables it
to acquire more credit from them in future to carry on the production process smoothly and it also facilitates to reduce the
liabilities as a result it needs not to create provision for creditors out of the potential profit. Hence, the profitability of the
company increases. The variable STCR of LSIL has positive association with ROI emphasis that more expenditure towards
Comparative Study of Financial Performance of Indian Steel Companies Under Globalization 5
the employees of the company helps to increase the productivity of them and ensures production hike and profitability of
the concerned company. The R-Square value of each company is highly significant as given by the p-value corresponding
to F-statistic and also confirms the robustness of the models.
SUGGESTIONS
1. The private sector companies namely LSIL, NSAIL along with public sector steel giant SAIL should concentrate
in formulation of working capital management policy which needs a special care as it provides the negative
impact on the profitability of the companies. Too much holding of current or quick assets in hand ensures the
solvency of the company but affect the profitability of the concerned companies in a negative way.
2. The companies must pay a special attention to debtor management. Debtor turnover ratio of SAIL, LSIL, NSAIL
give the negative impact on profitability means either the concerned companies have the slow moving debtors or
the debtors are not paying at right time. Hence, the companies must strike a proper balance between liberal and
tight debtor management policy and should strengthen the collection policy.
3. The variable RMTR affects the overall profitability of the company in a negative way. The concerned company
must focus on the utilization of raw materials in the production process. A very high raw material turnover ratio
not always guarantees high production. But sometimes due to malfunction with the ending raw material inventory
raw material turnover becomes high. Therefore, the company should look after and check the raw materials
physically in store and in process and implement a proper material management policy to make sure the
appropriate use of raw materials towards profit creation.
4. The company JSPL under private sector experienced a negative impact of variable STSADE on the profitability of
the company. It means excess expenses on selling and distribution of the company fails to generate any additional
sales volume thus affect the profitability in a negative way. Hence, JSPL should impose control over the operating
expenses.
5. The other public sector company RINL must takes care in fixed assets management. Fixed assets must put in use
more effectively and efficiently to generate more sales for the company and hence increase the profitability. But
in this case the fixed assets are not intended to increase the sales and the profitability of the concerned company.
Therefore, RINL must pay attention towards their fixed assets management.
CONCLUSIONS
The present study shows that the performance of Indian steel companies is good. But only sales is not the main
determinant for the profit maximization. There are other factors which can influence the profitability of the concerned
company either in a positive or negative way. The present study reveals that the overall profitability depends on the other
financial indicators like liquidity, profitability, activity and financial leverage. So to enhance the profitability the company
the other aspects should be taken care of. Therefore, the companies should concentrate to improve the overall liquidity,
solvency and efficiency to enhance the profitability to the maximum otherwise the profitability of the companies will be
affected in other way.
REFERENCES
1. Bhunia, A. (2010). “A Study of Liquidity Trends on Private Sector Steel Companies in India”, Asian Journal of
Management Research, 1(1):618:628 http//: www.ipublishing.co.in/ajmrvol1no1/EIJMRS1056.pdf; Access on
April 23, 2012
6 Shrabanti Pal
2. Cleary, S. (1999), “The Relationship between Firm Investment and Financial Status”, Journal of Finance, 54(2):
673-692.
3. DeVancy, S.(1993)., “ Change in Household Financial Ratios Between 1983 and 1986: Were American
Household Improving Their Financial Status”, Financial Counseling and Planning, 43(1993),
http://www.6aa7f5e4a9901a1682793cd11f5a6b732d29.gripelements.com/pdf/vol-43.pdf Access on April 22,
2012
4. Eahardt, N.L, Werbel, J.D and Shrader, C.B (2003), “Board of Directors Diversity and Firm Financial
Performance”, Corporate Governance- an International review, 11(2), 102-111.
5. Foarsaith, D., Hall,J., (2000), “Financial Performance and the size of the business”, proceeding of 45th
ICSB
world conference. http://www.uca.edu/research/icsb/2000/04.pdf Access on April 25, 2012
6. Gallizo, Salvador (2003), “Understanding the behavior of financial ratios: The adjustment process”, Journal of
Economics and Business, 55(2003), pp- 267-283.
7. Gulsun, I, Umit, G (2010), “Early Warning Model with Statistical Analysis Procedures in Turkish Insurance
Companies”, African Journal of Business Management, 4(5):623-630.
8. Kavita, Dr. G., Manivanna, Dr. L., (2010), “An Analysis of the Profitability and Liquidity Position of the Selected
Software Companies in India”, JMACADEMY of IT and MANAGEMENT, 1(1): 70-80.
9. Moradi, M., Salehi, M and Erfanian, Z. “A Study on the Effect of Financial Leverage on Earning Response
Coefficient throughout Income Approach: Iranian Evidence”, International Review of Accounting, Banking and
Finance, 2(2): 104-116.
10. Pandey, I.M. (2010), Financial Management, , New Delhi: Vikas Publishing House Pvt. Ltd
11. Raheman, A., Nasr, M. (2007) “Working Capital Management and Profitability-Case of Pakistani Firms”,
International Review of Business Research Papers, 3(1):279-300.
12. Ramaratnam, M.S., Jayaraman, R., (2010), “A Study on Measuring the Financial Soundness of Selected Firms
with Special Reference to Indian Steel Industry-An Empirical View wit Z-Score”, Asian Journal of Management
Research, 1(1): 724-735.
13. Schneider, H.K., Matai, I. (2010), “Business Climate, Political Risk and FDI in Developing Countries”,
International Journal of Economics and Finance, 2(5): 54-65.
14. Singapurwoko, A., Mustofa El-Wahid, (2011), “The Impact of Financial Leverage to Profitability Study of Non-
Financial Companies Listed in Indonesian Stock Exchange”, European Journal of Economics, Finance and
Administrative Science, 32(2011): 136-148.
APPENDICES
Table 1: Market Share of the Selected Indian Steel Companies
Rank Companies Abbreviation Market
Share (in %)
1 Steel Authority of India SAIL 25.27
2 Tata Steel Limited TSL 14.39
3 JSW Steel Limited JSWSL 10.47
4 Essar Steel Limited ESL 6.55
5 JSW Ispat and Steel Limited JSWISL 6.37
6 Rastriya Ispat Nigam Limited RINL 6.12
7 Jindal Steel and Power Limited JSPL 4.40
8 Bhushan Steel Limited BSL 3.24
9 Lloyds Steel Industries Limited LSIL 1.76
10 National Steel and Agro
Industries Limited
NSAIL 1.33
TOTAL 79.90
Comparative Study of Financial Performance of Indian Steel Companies Under Globalization 7
Table 2: Inter-Company Comparison
Sector Companies Predictor
Variables
Beta t-value sig VIF
ICR 1.106 9.899 0 6.346
SAIL R-Square=.974, Adjusted
R-Square=.967,
F=123.876,
Sig=.000,S.E=.0709
WIPTR 0.485 5.311 0 4.238
QR -0.426 -3.618 0.003 7.053
PUBLIC
DTR -0.192 -2.523 0.025 2.946
RINL ICR 1.511 10.466 0 3.577 R-Square=.936, Adjusted
R-Square=.924, F=80.343,
Sig=.000,S.E=.0272
FATR -0.736 -5.122 0 3.577
R-Square=.947, Adjusted
R-Square=.944,
F=318.495,
Sig=.000,S.E=.059 TSL ICR 0.973 17.846 0 1
RMTR -1.032 -6.881 0 1.891
ESL R-Square=.798, Adjusted
R-Square=.774, F=33.568,
Sig=.000,S.E=.0272
FATR 1.193 7.959 0 1.891
R-Square=.861, Adjusted
R-Square=.850, F=74.409,
Sig=.000,S.E=.258 JSWSL CTR 0.928 8.626 0 1
PRIVATE JSWISL QR 0.471 2.069 0.5 3.31
R-Square=.735, Adjusted
R-Square=.685, F=14.773,
Sig=.000,S.E=0.022
DTR 0.834 5.031 0 1.657
ICR 0.611 2.992 0.009 2.516
JSPL STSADE -0.244 -3.782 0.004 1.002
R-Square=.963, Adjusted
R-Square=.950, F=77.018,
Sig=.000,S.E=0.023
STRMASTE 0.929 12.852 0 1.253
RMTR 0.849 12.361 0 1.255
R-Square=.637, Adjusted
R-Square=.616, F=29.856,
Sig=.000,S.E=0.109 BSL STSADE 0.798 5.464 0 1
8 Shrabanti Pal
Sector Companies Predictor
Variables
Beta t-value sig VIF
LSIL ICR 0.351 2.988 0.009 2.184
R-Square=.950, Adjusted
R-Square=.880, F=35.918,
Sig=.000,S.E=0.023
STCR 0.661 6.721 0 1.533
CR 0.359 3.331 0.005 1.847
DTR -0.281 -2.693 0.017 1.73
NSAIL FATR 1.059 4.069 0.001 2.082 R-Square=.545, Adjusted
R-Square=.479, F=8.368,
Sig=.004,S.E=0.095
DTR -0.687 -2.638 0.019 2.082
Appendix-B: FORMULA OF RATIOS USED IN THE STUDY
Category of Ratios Name of Ratios Formula of Ratios
Profitability Return on Investment (ROI) Earnings before interest and tax /Average
Total Assets
Liquidity Current Ratio (CR) Current Assets/(Current Liabilities
Quick Ratio (QR) Quick Assets/ Quick Liabilities
Absolute Quick Ratio(AQR) (Cash and Bank)/Current Liabilities
Leverage and Coverage Debt- Equity Ratio(DER) Total Debt/Net Worth
Interest Coverage Ratio(ICR) Earnings before interest and tax/ Interest
Activity Debtors Turnover Ratio(DTR) Credit Sales/Debtors
Creditors Turnover Ratio(CTR) Credit Purchase/Creditors
Raw Material Turnover
Ratio(RMTR)
Sales/Closing stock of Raw Materials
Work-in-process Turnover
Ratio(WIPTR)
Sales/Closing stock of Work in Process
Finished Goods Turnover
Ratio(FGTR)
Sales/Closing stock of Finished Goods
Assets Management Fixed Assets Turnover
Ratio(FATR)
Sales/ Fixed Assets
Operating Expenses
Management
Sales to Compensation
Ratio(STCR)
Sales/Compensation to Employees
Sales to Raw material and Stores
Expenses Ratio(STRMASTE)
Sales/Raw Material and Stores Expenses
Sales to Selling and Distribution
Turnover Ratio(STSADE)
Sales/ Selling and Distribution Expenses
Sales to Technology Knowhow
Expenses Ratio(STTKE)
Sales/Technology and technical knowhow
Expenses