What's Inside

2 Guest SpeakerKeith Salwoski

3 Corporate SpotlightPrimary Color

4 Member SpotlightJoleen Cacciatore

5 Education SpotlightSFC Digital MediaUF Ad Society

6 Holiday Social & Upcoming Events

7 Announcements AAF National Conference & Member Renewal

8 MSABC, CFC Peak–A– Boo Bowling

The official newsletter of the Advertising Federation of Gainesville

Advertising Federation of Gainesville

Advocate

P.O. Box 142107Gainesville, FL 32614adfedgainesville.com

November 2009

ThisweekendistheDistrictconferencebeingheldinPalmBeachwithstrongemphasisbeingplacedontheADDYs.WithCallforEntriesandproductionwork,thecommitteewillneedlotsofhelp,sopleasecontactSelenaandBobbytofindoutwhatyoucando. Idon’tknowifyouhavefeltthemomentumbutIhave.SuzanneBachusandIaddressedsomefutureAdFedmembersattheSantaFeGraphicDesignprogram. Therewasgreatinterestinbecominginternsorvolunteers.Wemustusethisenergyandcreatefuturemembersandpossiblyleadersofourorganization. Finally,weareabouttohaveourjointFPRAmeetingthisweekatSteve'sCafe.

WelookforwardtohavingthetimetosharewithourPublicRelationsfriends. PleasebesuretosignupfortheluncheonNovember19thatSteve'sCaféandrememberthatitbeginsat11:30.Seeyouattheluncheon!

Although we are several months away from the ADDY’s, the event is already taking shape with committee members strategizing how to make the “Best ADDYs Ever!”

President's Message

DerekLyons

Ad Federation of Gainesville Advocate

Thismonth'smembershipluncheonwillbeheldoneweekearlierandjointlywithGainesvilleFPRANovember1911:30amatSteve'sCafé.OurguestspeakerisKeithSalwoski,PublicRelationsDirectorofGaylordPalmsResort.HistopicisICE!ICEisanattractionthatopensthatattheGaylordinOrlandowhichwillmakeafascinatingcasestudyforPublicRelationsandAdvertising. PrepareforthecoolestwinteronrecordasGaylordPalmspresentsICE!,awalk–throughChristmasattractionhand–carvedfromnearlyTWOMILLIONpoundsofice. Fueledbyadoseofholidayspiritandtemperedbyacoolpinchofirony,sunnyOrlandoishometooneofthennation’smostspectacular(andunusual)artattractions,nowinitsseventhyear.WhosaystheholidaysinFloridaareallaboutsunshineandpalmtrees,anyway? Insideasimulatedwinterenvironment,guestsareimmersedinawhimsicalInsideasimulatedwinterenvironment,guestsareimmersedinawhimsicalwonderlandoflarger–than–life,three–dimensionalhand–carvedicemonumentsandscenes,

includingfantasticfrozencreations,slipperyicespeedslides,andheart–warmingholidayvistas.

Asforthechill,visitorsaregivenoversizedparkastostaycomfortableinsidetheattraction,whichiskeptatachilly9degrees. Initsseventhseason,ICE!willreflectthetheme“WelcometotheNorthPole,”takinggueststhroughninedramaticholidayscenes.

PublicRelationsDirector,GaylordPalmsResort

Membership Luncheon Joint Meeting with FPRA November 19, 11:30am (1 week and 1/2 hour earlier) RSVP@adfedgainesville.com

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Keith SalwoskiGuest Speaker

Keith’s PR and marketing past includes working for Sea World, Travelocity.com and Planet Hollywood. We are sure you will enjoy the joint luncheon.

November 2009 3

Inbusinesssince1997,PrimaryColoroffersexperiencedandprofessionaladvertisingandgraphicdesignservices.TheyspecializeinprintadvertisingandprintcollateralandhaveextensiveexperiencecraftingelectronicmediaandInternetsolutionstomarketingcommunicationsproblems. Thechangingeconomyhaskeptthemontheirtoes.Theyareconsciousnotto“keepalltheireggsinonebasket”andareaddingmorefocustoWebdevelopmentandsocialmedia.PrimaryColorremainsfocusedonservingtheirclient’sneeds,nomatterhowbigorsmallthecompany,andkeepinguptheirreputationforhavinggreatcustomerservice.

PrimaryColorbecameasmallbusinessmemberoftheAdvertisingFederationofGainesvillein2002afterJeannetteBaer,presidentofPrimaryColor,attendedanexcitingADDYGalaevent.Sheknewsheneededtobeapartofsuchanincrediblegroupofpeopleandhasmadesomegreatfriendsalongtheway. ItwasimportantforJeannettetojoinAdFed,notonlytoconnectwithherpeers,buttogettoknowthecompetitionandseewhattypeofworkwaswinningawardsatlocal,districtandnationallevels.Shewasamazedathowmanycompetitorsbecameresourcesandevenfriends!

Sincejoining,JeannettehastakenadvantageofbeinganAdFedmemberandishighlyinvolvedinmanyaspects.ShehasbeeninvolvedwiththeADDYandAdvertisingAuctioncommittees,justtonameafew.ShelaterbecameaBoardDirectorin2004andiscurrentlyanOfficer/Co–Treasurer. BeinganOfficeroftheBoardhasgivenJeannetteaspecialopportunitytocontributetoAdFed.“Ifeelweshouldprovideourmemberswiththeopportunitytostayengagedinourorganizationandforthememberstofeelthey’vemadeadifference.”

CorporateSpotlight

Primary Colorby Lindsay Perkins

In business since 1997, Primary Color offers experienced and professional advertising and graphic design services.

Ad Federation of Gainesville Advocate4

MemberSpotlight

Ifitweren’tforProfessorGregoryatFloridaSouthernCollege,theAdvertisingFederationofGainesvillemayneverhavegottentoknowJoleenCacciatore.Joleencitesthiscollegeprofessorasamaininfluenceinherchoicetoworkinadvertising. JoleengrewupinWeston,FlaandattendedcollegeatFloridaSouthern.ProfessorGregoryencouragedhertogetinvolvedwiththestudentAdFedgroup–andit’sagoodthinghedid!Joleen’sAdFedteamwonthe4thDistrictAdCampaignforYahoo!intheNationalStudentAdvertisingCompetitionandwentontocompeteintheNationalAdFedConference.Joleentookalotfromtheexperience,saying,“Wedidnotwinfirstplace,butitwasanhonorjusttobeoneofonly15campaignteamsinthenationtogo.” Whileincollege,JoleenalsointernedwiththePolkCountySportsCommissionandworkedwiththeirCommunicationsManager.HerbosstoldheraboutanopeningwiththeGainesvilleSportsCommissionandupongraduationshecametoGainesvilleforaninterview.ThreeweekslatershestartedherfirstdayasCommunicationsManagerattheGainesvilleSportsCommission. OneofJoleen’smostimpressiveaccomplishmentswiththeGainesvilleSportsCommissioniswinningthe

OutstandingCommunications/AdvertisingAwardduringtheNationalAssociationofSportsCommissions’2009SportsEventSymposium.Thisisespeciallynotablesincemanyofthesportscommissionsuseadagencies;whereasJoleendoeseverythinginhousefortheGainesvilleSportsCommission.

WhenfirstmovingtoGainesville,Joleenneededawaytogettoknowpeopleinthecommunity.SincejoiningAdFed,JoleenhasbeenanactivememberofboththeAdvertisingAuctionandtheADDYcommittees,whilecurrentlyservingontheAdFedBoardofDirectorsastheCo–Treasurer.HerfavoritepartaboutAdFedisparticipatinginalloftheeventsthathelpouttheGainesvillecommunity,suchasACELKickballTournamentandthe“Peak–A–Boo”HalloweenBowlingBenefitfortheClimbforCancerFoundation. InherdowntimeJoleenenjoysgoingtothebeach,shopping,playingvolleyball,watchingmoviesandtravelingtovisitfriends.

Joleen Cacciatoreby Lindsay Perkins

When first moving to Gainesville, Joleen needed a way to get to know people in the community.

HowmanyoftheseSocialMediaiconsdoyourecognize?Orbetteryet,howmanydoyouuse? Knowingsomethingisouttheremaybethefirststep,butbecominganavidconsumeristhegoal.Asidefromstayingup–to–dateinourtechnological–andinformation––drivenworld,you’llenjoythebenefitofnetworkingwithpeoplearoundtheglobe. SocialMediamaybechangingtherules,butthegame’sstillthesame.Networkingisstillalargepartofcommunication,andwithsiteslike

LinkedIn,TwitterandFacebook,networkingjustgotalittlebiteasier(ormorecomplicated,dependingonwhereyoustand). Taketheopportunitytodiveintosomeofthesesocialmediaoutletsandseewhereyouendup. Curiousaboutthoseicons?E–mailmeatAnthonyR@group5advertising.comforthekey!

Are you 30/30? By Anthony Rouhana

November 2009

Education Spotlight

Santa Fe College News

TherearealotofthingsgoingonattheSFCDigital

MediaTechnologydepartmentandyouareinvitedtojoinus.

•OpenHouseOrientationoftheDigitalMediaTechnologydepartmentisNovember12,at6:30inroomN–323.

•DeadlineforapplicationsforthespringtotheDigitalMediaTechnologyprogramisNovember27.Thisprogramprovidesyoutheskillstospecializeingraphicdesignordigitalvideoproduction.

•GraduatesPortfolioReviewFriday,December11,2009.1:00to3:00pm.SantaFeCollegeNorthwestCampus,BuildingN,Room325 ThegraduatinggraphicdesignstudentsofSantaFeCollegeDigitalMediaTechnologyProgramwillhavetheirportfoliosforreviewbyrepresentativesoftheindustryandthegeneralpublic. Thisexcitingandcreativegroupwillshowcasetheirwork,whichincludesposters,logos,packagedesign,brochures,illustration,

typographyandwebdesign,allofwhichhasbeencreatedwiththelatestversionofindustrystandardsoftware. Don’tmissanopportunitytoseeanddiscusstheirworkwiththedesignersandtourthecomputerlabsandtheLittleTheater.

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AdSocietyhasdonesomeexcitingthingsthispastmonthstartingwithAdCouncilwhichwasatremendoussuccess,packingOctober8thwithinterviews,apanelsession,andasocialattheSwamp.Theturnoutthisyearwasatleasta250%increasecomparedtothepreviousfallsessionanditcertainlyreadthatwaybaseduponthesmilingfacesofourCouncilmembers. OnOctober22nd,agroupof23membersvisitedfouragenciesinJacksonville.AmongthemwereTheRobinShepherdGroup,BrunetGarcia,TheDaltonAgency,andthemarketingdepartmentoftheJacksonvilleJaguars.

ThefollowingMonday,AdSocietyheldour2ndannualHalloweenfundraiserat101Downtownandraisedover$600.00towardstripsandotheractivities—nottomentiontheeventbroughtoutsomeofthemostcreativecostumesyou’veeverseen! AsNovemberbeginswelookforwardtoamonthfilledwithanexcitingtriptoNewYorkCitytovisitagenciesandtheAdvertisingWomenofNewYorkConference.Wearealsolookingforwardtoourlastthree

meetingsfeaturingsomefantasticguestspeakersbeforethecloseofthesemester.

—Sierra McGill Public Relations Director

University of Florida Ad Society

University of Florida

Ad Federation of Gainesville Advocate

Ad Fed Holiday Social

JoinusforourannualHolidaySocialheldonceagainintheMcKenzieHouseatSweetwaterBranchInnonWednesday,December9from5:30–7:30. Enjoyfreedrinksandhorsd’oeurveswhileyoumixandminglewithallofyourAdFedfriends.Thiselegantlocationwillbebeautifullydecoratedfortheholidays.Sweetwater’sMcKenzieHouseisathree–story1895QueenAnnestyleVictorianhomelistedontheNationalRegistryofHistoricPlaces.

Itisbeautifullyrestoredinsideandout,andisfurnishedwith

uniquefireplaces,orientalcarpets,Victorianfurnitureanddetailedwoodworkthroughout. PriortotheHolidaySocial,AdFedwillbecollectingdonatedgiftsfortwolocalcharities.EffortswillgotosupportTheRonaldMcDonaldHouseofGainesville,whichprovidestemporaryhousing,basicamenitiesandsupporttofamilieswithcriticallyillchildrenbeingtreatedatareamedicalfacilities,andtheAmericanCancerSociety“BearsforCares”Program,whichcollectsteddybearstodistributetochildreninlocaloncologyclinics.

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Wednesday, December 9, 2009 5:30–7:30pm Sweetwater Branch Inn 625 East University Avenue Free parking is across the street at the Kirby Smith building.

Upcoming EventsMembership LuncheonJoint meeting with FPRASteve's Café 11:30 a.m. – 1 p.m.(Half–hour Earlier)November 19 (One Week Earlier)Guest Speaker: Keith Salwoski Public Relations Director, Gaylord Palms Resort. Must RSVP to rsvp@adfedgainesville.com

Ad Fed Holiday Social5:30–7:30 p.m. December 9Sweetwater Branch InnEnjoy free drinks, hors d'oeurves and a special dessert. Mix and mingle with all of your Ad Fed friends and enjoy this elegant location decorated for the holidays.

No Luncheon in DecemberEnjoy the Holidays!

SFC Graduates Portfolio ReviewFriday, December 11, 20091:00 to 3:00 pm. Santa Fe College

Northwest Campus,Building N, Room 325The graduating graphic design students of Santa Fe College Digital Media Technology Program will have their portfolios for review by representatives of the industry and the general public.

Next MembershipLuncheonTBASteve's CafeNoon – 1 p.m.January 28

Please join your fellow Ad Fed members in supporting The Ronald McDonald House and Bears for Cares this holiday season by donating the following items:

1.TeddyBears2.Kitchentrashbags—reinforced3.Plasticsilverware4.Ziplockbags—allsizes5.Deodorant6.Toothbrushes&toothpaste7.Travel–SizeToiletries8.Laundryproducts:soap,dryersheets,bleach9.Diapers&femininepads10.LiquidHandSoap11.$10–$15GiftCardsforfamilies: Target,Wal–Mart,Publix,Winn– Dixie,Barnes&Noble12.PhoneCards13.Dishwashersoap14.Sponges15.CopierPaper

November 2009 7

December 9 • 5:30-7:30 • Sweetwater Branch Inn

Free Appetizers&

2 Free Drinks

November Announcements

The2010AAFNationalConferenceisbeingheldthissummerjustafewhoursawayinOrlando,Florida.ThedatesareThursday,June9ththroughSaturday,June12thwiththenationalADDYDinner,ShowandGalabeingheldSaturdayevening. TheAdFedofGainesvilleplanstomakeabigsplashwithseveralmembersattending.So,savethedate,checkyourconferencebudgetsandplantoattendthelargestconferenceintheadvertisingindustry.Comeshareideas,learnnewstrategies,viewawardinspiringworkandnetworkwithclients,creatives,executivesandstudents. “I’vebeenfortunateenoughtoattendNationalAAFConferencesin

Miami,Houston,Nashville,AtlantaandWashingtonD.C.andamalwaysimpressedwiththecaliberofspeakerstheeventdrawsandtheuniqueopportunitytogettoknowindustryprofessionalsfromacrossthecountry.ˮsaidDamionWasylow,CreativeDirectorofGroup5AdvertisingandPastPresidentoftheAdFedofGainesville. TheconferenceisbeingheldattheHiltonOrlandoBonnetCreek&WaldorfAstoria,abrandnewluxuryresortthatjustopeneditsdoorsthispastmonth.Keepcheckingwww.aaf.orgformoreinformationonspeakers,highlightsandconferencenews.

2010 AAF National Conference June 9–12 — Save the Date!

It's that time of year again! Ad Fed Membership Renewal

Your Club Here

YOUR CLUB HERE

YOUR ADDRESS HERE

YOUR ADDRESS HERE

TELEPHONE 555.555.5555

FACSIMILE 555.555.5555

www.clubwebsite.club

HeyAdFed,

It’sthattimeofyearagain!KeepaneyeonyourinboxbecauseyouwillbereceivinganinvoiceandapplicationformembershiprenewalbytheendofNovember.PleasebesuretofillouttheapplicationsowehaveyourmostcurrentinformationdisplayedonourWebsite.Pleasesendinyour2010duesbyDec31,2009tothefollowingaddress:

Advertising Federation of Gainesville PO Box 142107 Gainesville, FL 32614

Here’stoanothergreatyear!—AdFedMembership

Peak–a–Boo Halloween Bowling

Making Strides Against Breast Cancer Walk

Public Service

TheClimbforCancerFoundationPeak–a–BooHalloweenBowlingBenefitwasalotoffun.TheeventwasheldatSplitzBowlingCenteronOctober25thandtheturn–outwasalittlelowerthanexpected.However,allofthosewhoparticipatedreallyenjoyedatrulyfuntime. YourAdFedTeambowledsomestrikes,andacouplegutterballsbut

unfortunatelycouldnotbeattheunstoppableBeechler’sPrintingTeamwhohadthehighestteamscoreaftertwogames. TheBeechler’sPrintingTeamalsowonbestcostumeasaChineseDragondesignedandbuiltfromscratchbysomeoftheteammembers.OnememberoftheAdFedTeamdidnotleaveSplitzemptyhanded;

JimVictoriawonforhighestscoringindividualduringthetournament.ThankyoutoJimVictoria,DerekLyons,JoleenCacciatore,CarlaWillingham,KarenWoolfsteadandtherestoftheteamswhoparticipatedandraisedmoneyfortheClimbforCancerFoundation. AdFedisexcitedtoparticipateinnextyear’sPeak–a–Boobenefit!

AdFedwasproudtosupporttheAmericanCancerSocietyonOctober24attheAnnualMakingStridesAgainstBreastCancerWalk. SeveralmembersjoinedtogetherforamorningwalkthroughthebeautifulDuckPondneighborhood. Theeventkicked–offwithanincrediblevocalistsingingtheNationalAnthem,then3mileslater,wecrossedafinishlinecoveredwithrowsandrowsofpinkballoons.Comeouttojoinusnextyear!ThankyoutoeveryonewhopurchasedraffleticketsfortheGiftBasket.ThewinnerofthebasketwasLindseyKabella,arecentUFgraduate. Wewereabletoraiseover$450todonateinhonorofourownAd

FedBreastCancerSurvivors,aswellashelpfundresearchtofindacure.

Picture: L–R: Jeannette Baer, Jim Baer, Sue Wagner, Beth Eng, Katie Johns–Hupp and James Osterhout