2. aesthetics theory
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Aesthetic TheoriesDENNIS DAKE
Iowa State University
Presented by Bayu Indra Pratama
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The aesthetic aspects communication•Visible, Structural, and Configurational in nature•Largely implicit in apprehension•Holistic in coveying meaning•Cognitive in a generative sense
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The Philosopic Perspective
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In bodies, in souls, in knowledge-Plato
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The Artistic Perspective
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“Artist, as the makers of visual messages, are infinitely connected aesthetic clues, their selection, manipulation, and ultimate refinement”
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SCIENTIFIC AND INTERDICIPLINARY PERSPECTIVE
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VISUAL AESTHETIC THOUGHT
AESTHETICS
VIEWER
MAKEROBJECT
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PERCEPTION OF AESTHETICS RELATIONSHIP
VISIBLY RELATIONAL•Visible• Individual Parts•Contextual Parts
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PERCEPTION OF AESTHETICS RELATIONSHIP
These complex relationship between visual elements are not not easily comprehended in verbal terms. The designted term these complex
structural relationship is physiogomics
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PERCEPTION OF AESTHETICS RELATIONSHIP
Flexibility and FluencyFlexibility provides for the purely perceptual apprehension of novelty,
originality, and message integrity. Ritualized, stereotyped, and repetitive messages are not as likely to attract or sustain viewer
attention.
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PERCEPTION OF AESTHETICS RELATIONSHIP
Implicit or Hidden Aesthetic
Explicit configurations made up of lines,
shapes, colors, values and etc.
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Holistic Vision: Thinking by Appreance
World
Hidden Message Visible
PERCEPTION OF AESTHETICS RELATIONSHIP
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ReconstrualWords (interpretation), deeds (visible attributes), and underlying tone (aesthetic qualities)
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The logic of Visual Aesthetics
•Ambiguity and Meaning•Control of Direction• Ecological Relationship• Tensional•Unity•Realism• Layering