2 id mobile leadership program - mobile market
TRANSCRIPT
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THE MOBILE MARKET
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Malaysia
The Mobile Market
APAC trendsConsumer Behavior Indonesia
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MalaysiaIndonesia
APAC Trends
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MalaysiaIndonesia
The Mobile MarketWHAT WORKED WELL IN THE PAST…MIGHT NO LONGER WORK TODAY
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APAC is the largest and fastest growing smartphone market in the world, taking more shipments than the rest of the world combined
Global smartphone shipments, millions
Source: Canalys
Annu
al sm
artp
hone
ship
men
ts
(M)
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Mobile usage is exploding in APAC The average user spends 2.5 hrs/ day on their smartphone
APAC countries
Average time spent on smartphone/day, minutes
Source: Millward Brown
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There are over 1.2B people connected to the internet in APAC
1,217
300
299
292
273
234
841
150
232
88
61
107
Worldwide internet users by region
Source: eMarketer
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Consumers now rely on an increasing amount of information to support & refine decision making throughout the purchase
journey
Source: TNS Shopper Study
Average number of information sources used by consumers
Restaurants
CPG (health & beauty)Credit cards
Travel
Insurance
Automotive
5.8
7.0
8.6
10.2
11.7
18.2
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This is not a distant global possibility but a local, near term opportunity
“Smartphones and tablet computers are expected to boost online retail sales in APAC to >$400B a year by 2018” Euromonitor
Source: Euromonitor; Channel News Asia
X 2.3(c.20% Y/Y)
$186B
2013 2018
$428B
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MalaysiaIndonesia
Consumer Behavior Indonesia
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Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
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Sources: Indonesia Market Research 2014 from UC Web
Included in this study
50%smartphone penetration
expected by the end of 2015
Mobile Market In Indonesia – The Context
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Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
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Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
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Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
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Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
![Page 17: 2 id mobile leadership program - mobile market](https://reader033.vdocument.in/reader033/viewer/2022042722/589d9a801a28abfb3d8b58bb/html5/thumbnails/17.jpg)
Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
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Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
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Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
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Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
![Page 21: 2 id mobile leadership program - mobile market](https://reader033.vdocument.in/reader033/viewer/2022042722/589d9a801a28abfb3d8b58bb/html5/thumbnails/21.jpg)
Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
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Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
![Page 23: 2 id mobile leadership program - mobile market](https://reader033.vdocument.in/reader033/viewer/2022042722/589d9a801a28abfb3d8b58bb/html5/thumbnails/23.jpg)
Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
![Page 24: 2 id mobile leadership program - mobile market](https://reader033.vdocument.in/reader033/viewer/2022042722/589d9a801a28abfb3d8b58bb/html5/thumbnails/24.jpg)
Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review