2. monday morning wake up call peggy liu - china dream

52nd ICCA Congress

International Congress and Convention Association.

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Peggy Liu of JUCCCEon a new China Dream


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China Dream

Lipsky “Atomic”


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low carbon transport

eco-cities

transit oriented design

upcycle

collaborative consumption

climate change

ecological civilization

harmonious society

safe food, air, water

vibrant living

liveable communities

opportunities

China Dream


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Survive to ThriveSurvive to Thrive

Photo: Green Dragon Media

500M to 800M middle class by 2025500M to 800M middle class by 2025

Photo: Green Dragon Media

#CHINADREAM

A better quality of life for us and our children

和悦梦想：安全的水、食物、

空气质量

和悦梦想：更有活力的生活

和悦梦想：便捷和互助的社区

和悦梦想：继承传统并与时俱进


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China Dream co-creation workshops


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Tongji U- “Sustainable Design” & “Our City” classes


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circular economy


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Government training


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Citizen engagement- Heyuecity.com by Augmentum


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Key Takeaways

The environmental movement must broaden into a prosperity movement

Twitter @shanghaipeggy @juccce #ChinaDream #ICCA13

Key Takeaways

Short window of time to reimagine prosperity to embed sustainability & transform desire for 800M emerging middle class


Key Takeaways

To influence social norms, we need better visual storytelling via TV , ads, events



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China Dream

Health & Medicine