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2 Pin to Win: The Ultimate Guide to Driving Interest With Pinterest

All Rights Reserved

Copyright © 2013, Kim Garst

ALL RIGHTS RESERVED. This book contains material protected under International

and Federal Copyright Laws and Treaties. Any unauthorized reprint or use of this

material is prohibited. No part of this book may be reproduced or transmitted in

any form or by any means, electronic or mechanical, including photocopying,

recording, or by any information storage and retrieval system without express

written permission from the author / publisher.


Acknowledgements

A Special Thank You To:

My God…who is constantly with me.

My family; husband Joseph and my boys, Tyler and Logan…

you are my heart and soul. Love you!

My Mother…who is always there for me.

My friends…for believing in me and pushing me towards this

and other goals in my life.


Contents

Introduction 7

PART I: A Pinterest Primer 9

What is Pinterest? 9

A Virtual Pinboard? What’s That? 9

A Virtual Pinboard for Business? Why? 11

Getting Started With Pinterest 12

The Pinterest Layout 18

Getting Followers 20

PART II: Using Pinterest for your Business 23

Does Your Business Need Pinterest? 24

Businesses Selling Products 26

Product Promotion 28

Tracking Product Popularity 29

Product Themes 30

Product Testing 30

Customer Testimonials 31

Exclusive Offers 31

Online Catalogue 32

A word of caution for product-based businesses 32


Pinterest for Service Oriented Businesses 35

Inspirational visuals 35

Cute kids or animals 36

Recipes, DIY Projects, stories in pictures 36

PART III: Marketing with Pinterest 39

Creating a Brand Image & Online Presence 39

Finding Fans 39

Listen To Your Customers 40

Using the Activity View to Listen to Your Customers 40

Crowd Sourced Promotion 41

Using Images 41

Why You Can’t Afford to Ignore Pinterest 43

Driving visitors to your website 43

Is Pinterest Slowing Down? 45

Connect with Customers: Seek and Discover Users’ Interests 48

Picking Up Trends 49

Link Building through Images 50

Creative Examples of Pinterest Link Building 51

PUZZLE CONTEST 51

PRODUCT PROMOTION: 51


SERVICE BUSINESS PROMOTION 51

Basic Search Engine Optimization (SEO) with Pinterest 52

Advanced Search Engine Optimization (SEO) with Pinterest 53

Show Me the Numbers: Finding and Using Pinterest Analytics 54

Directing Traffic: Using Pinterest to Increase Click Throughs 57

Demographics 59

PART IV: Pinterest Case Studies - 7 Brands' Best Practices 61

Giving Your Business a Boost with Pinterest 71


Introduction

Pinterest, though rhyming with interest,

is only loosely related! Basically, it’s a

virtual pinboard just like the corkboards

we had in our rooms as kids and you may

still have in your home or office.

Pinterest is a social networking site that

allows users to create photo collections

online – like online, upscale scrapbooking. It is primarily a photo sharing website

where the members are allowed to create albums pertaining to a certain theme

or pattern.

Founded in early 2010, Pinterest has become one of the leading social media

networks – named by TechCrunch.com as the best new startup of 20111. The site

has grown rapidly and is viewed as a strong competitor to the older social media

networking websites. In terms of visits, Pinterest is now number 3 for numbers of

visitors, behind only Facebook and Twitter2.

1 http://techcrunch.com/2012/02/01/and-the-crunchie-goes-to-pinterest-best-new-startup-of-2011/ 2 http://www.vabsite.com/2012/02/pinterest-users-usage-trends-statistics.html

http://techcrunch.com/2012/02/01/and-the-crunchie-goes-to-pinterest-best-new-startup-of-2011/

http://www.vabsite.com/2012/02/pinterest-users-usage-trends-statistics.html


Over the past few years, businesses have been using social media websites for

promoting and boosting their businesses. The same is the case with Pinterest. You

might be wondering how a photo sharing website can help your business become

a success. This book is intended to be a guide for using Pinterest to strengthen

your business and brand. Read on and learn how ‘you can do’ branding with

Pinterest!


PART I: A Pinterest Primer

What is Pinterest?

Pinterest is one of the newest social media websites that has quickly become

extremely popular with the youth and women between the ages of 25-54.3 If you

are in your 20’s, you may already be a member of this website. In case you don’t

know much about Pinterest, here is an overview of what it is all about.

A Virtual Pinboard? What’s That?

Pinterest describes itself as a virtual

Pinboard on which you can ‘pin’ your

images to share with your followers. In

addition to pinning your photos, you can

modify and post anything interesting you

find on the internet. In essence, Pinterest is

similar to a pinboard hanging on the wall in

your room or office. You find an appealing picture or a great magazine article, rip

3 http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/

http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/


it out and pin it up. If you are a parent, you may have a collection of your

child(ren)’s artwork.

The concept is the same, except that this is online and collaborative with other

members. Once you complete the signup process, you get the chance to create

different boards for yourself. You can customize and ‘name’ the boards according

to your interests. You can also like and follow other people’s boards. One of the

commonly used features is the re-pin, which is similar to the retweet on Twitter,

only here you can easily re-pin a photo a friend has on their board and add to

your own board collection.

The boards and anything you share on them can be posted on Facebook and

other social media websites as well. The original website link from where the

image was taken is posted, so when someone clicks on the image, they are

directed to that website. This helps in increasing the traffic to that particular

website. This alone could be huge due to the incredibly viral nature of social

media!

Like all social media websites, Pinterest is designed to be interesting and

engaging. There is little surprise that it has grown substantially to be ranked

among the top 3 social networks at present. Originally, Pinterest was used by

people to organize and share their interests with their friends and other users of

the website. Recently, the website has started to generate considerable buzz in

the corporate world.


A Virtual Pinboard for Business? Why?

So digital pinboards sound nice for kid pictures, vacation pictures, or maybe a

shot of your latest hobby, but maybe you still don’t quite understand how this has

anything to do with marketing and why you should even bother reading further.

We’ll cover specific techniques to use Pinterest for marketing your business in a

later chapter, but here are some examples right now of how this highly popular

social media platform has changed online marketing:

Just this year, Pinterest became the largest referrer for marthastewartweddings.com and marthastewart.com, surpassing traffic sent by Facebook and Twitter combined.

Pinterest is poised to become the second highest generator of traffic to Cooking Light’s website, up 6000% from just six months ago, placing only behind Google itself.

Pinterest was the ninth largest traffic source for Elle Décor and House Beautiful in March 2012, both of which have seen triple-digit percentage increases in their referrals over the prior six months.

Pinterest user engagement as measured by time spent on site has increased to nearly 100 minutes per visitor 4.

With these trends in mind, read on as we explore the basic setup and structure of

your Pinterest profile, followed by specific, easily actionable steps showing how

‘you can do’ branding with Pinterest!

4 http://www.vabsite.com/2012/02/pinterest-users-usage-trends-statistics.html



Getting Started With Pinterest

Access to Pinterest is now open (you'll see older tutorials referencing an invitation

only process; this changed in mid 2012). You can visit www.pinterest.com, click

Join Pinterest, and get started setting up your account quickly and easily.

After you click the big red "Join Pinterest" button, you'll see a screen that asks if

you want to connect to Pinterest using your Facebook or Twitter accounts. Now,

it would be so easy to just click on one of the big buttons for Facebook or Twitter

and just go from there.

http://www.pinterest.com/


But - don't get fooled by this screen! Instead, scroll down further and you'll see

one more option that is of special importance to you as a business owner.


See that little sentence at the bottom? This was a Fall 2012 addition from the

Pinterest team, the ability to use Pinterest as a business rather than as just an

individual trying to tweak your boards to work for marketing your business. So if

you are trying to use Pinterest as a business, you'll want to set it up that way from

the beginning.


The Pinterest team really did an amazing job in rolling out Pinterest business

accounts. Not only did they create business accounts, but they created a number

of tutorials, case studies, and other resources to help businesses get the most out

of their Pinterest accounts, without losing the kinds of boards that made Pinterest

unique in the first place.


You'll want to be complete and thorough when you add your information to your

profile. You can go back and verify and edit at a later date, but definitely make

sure that it's complete and describes you and your business thoroughly.

Along those lines, you'll also want to make sure that you include a profile picture

(just like on any page, really). If you're branding yourself, it's best to include a

picture of you - not your logo. People really do prefer to see whoever they're

doing business with.

Be sure to complete the "About" section thoroughly as well. Include keywords

related to your business niche to make it easier for people to find you online.

One specific area of completing your profile includes your website. When you add

your website to Pinterest as a business entity, you'll see a note to click to verify

your website. Once you click that button, you'll get a set of 3 instructions to


verify your website. The first one is to download a tiny bit of HTML code to your

computer's download folder. Then you'll need to upload it to your website's root

folder, usually done through your web hosting provider's FTP program (not

through your Word Press dashboard). Once you get it uploaded, return to

Pinterest and click the button to verify. Pinterest will verify that you've put that

file in your website files, and will add the little checkmark next to your website

that tells the world you are in fact the owner of your website.

Once you finish setting up your account, go back and verify that you have

optimized your profile under settings. Things to consider include making sure you

include your company name, company description, logo and a link to your

website. This is important so please do not skip this step! Make sure that the

slider button for ‘hide your Pinterest profile from search engines” is checked to

the OFF position. You definitely want to be indexed by the search engines! Include

keywords in your profile that pertain to your niche so that you can be ‘found’

when someone searches for those keywords.


The Pinterest Layout

The website allows users to express their interest through ‘pins’. The pins can be

in the form of images, videos, gifts and discussions. There are many categories for

users to choose their interest from. Here are some of them.

Film

Music & Books

Education

Fitness

Food & Drink

Art

Cars &

Motorcycles

Travel & Places

Technology

Wedding & Events

These are just some of the categories users can

pin their graphics under. Users are encouraged

to name their own individual boards. You may

consider naming your boards with keywords

that revolve around your niche as users can

search board names by keyword.

Board Organization. Use the “Rearrange

TIP: Consider naming your

pinboards with keywords

that revolve around your

niche as users can search

board names by keyword.

TIP: Use the “Rearrange

Boards” button to move the

boards that are the most

popular or relevant to your

brand to the top of your

profile.


Boards” button to move the boards that are the most popular or most relevant to

your brand to the top. When people click through your profile you want to catch

their attention with your best ‘look’. The old saying “always put your best foot

forward’ applies here!

How You Name Your Boards. Make sure that you name your boards so that the

topic is clear and contains keywords that are relevant to your brand. You can also

have cute or quirky named boards to showcase your personality and authenticity.

Build At Least 5 Boards With 5 Pins Each. There is no rule on how many boards

you can have but I suggest 5 boards with 5 pins each because that is the ‘view’

that people have when they come to your site or to use designer term ‘above the

fold’. After those first 5 visible boards, people will have to scroll down to see

more. When someone clicks on your profile, you want to give them a good first

impression. You want them to know that you are active, engaging and have great

content. The most recently pinned image on each board is the default cover for

that board. You can change the cover image by hovering your mouse pointer

over the image until the “Set Board Cover” button appears and clicking it.

No Empty Boards. Don’t create an empty board until you have images to put in it.

Empty boards make your profile look inactive or incomplete.


Getting Followers

Pinning away is basically useless without an audience to see your pins, but don’t

let this stop you from establishing your profile and boards! With the following

steps, you’ll be on your way to building an audience in no time!

On Pinterest, having followers (the total number of followers that is visible from

your profile) is important but the number of people who follow your specific

themed boards is also important. Sometimes people will follow a thematic board

before they will follow a personal profile.

FOLLOW, FOLLOW, FOLLOW those who have similar interests and/or are in your

niche to ensure that as many people as you can have exposure to you and your

boards. You can start by searching Pinterest for keywords around your product,

service or industry. For example, if you are in the travel industry, you might

search for words like ‘vacation’, ‘travel’, ‘Hawaii’ (other hot travel spots), ‘hotel’,

‘destinations’, etc. You can follow boards or people, based on what your search

yields.

Follow back those who follow you. If you are on your personal profile page, you

can see the number of followers directly underneath your name. If you click on

that number, all those that follow you will appear and you can follow anyone who

you are not currently following.

Mention other users. You can mention others in your comments or pin

descriptions to get the attention or to recognize someone specific. A ‘mention’ is

very similar to Facebook and Twitter. Type the @ symbol before starting to type


the name of the person. A drop down box will appear and your choice should be

displayed there for you to select. One quick note on this…you can only mention

users who are following you on at least one board. When you mention someone

using this method, they will get an email and the @mention will be linked back to

their profile.

Repin others. This is just like a retweet on

Twitter or a share on Facebook. It is a great way

to share valuable content and to recognize

someone else. This also encourages them to

follow you in return. Obviously, you want to

make sure that what you repin is of value to your

audience or meets your board’s content theme.

If you repeatedly repin content from the same

users, Pinterest will update its “repins from” card

in your profile (located to the right of your basic

profile information) to reflect the top three users

whose content you repin, to help you discover

new people to follow as well.

Like other people’s pins. You might want to like other pinner’s pins that may not

be useful to your audience or your board content instead of repinning them.

Anytime you like someone’s pin, it will show up in their activity feed. This may

grab their attention and get them to follow you.

TIP: A repin is a great way

to share content that is of

value to your own audience

and meets your board’s

content theme.

A like is a way of attracting

attention of another user to

encourage him or her to

follow you.


Use the # or hashtag to define keywords for search results. This works exactly as

it does on Twitter in the sense that you can use a hashtag to define keywords in

your pin description. For example, if you want to be found under the keyword

‘travel’, use #travel in your description. This makes it easier to be found and will

create more followers.

Add a follow button to your website. Add a Pinterest social media icon to your

list of social media connections on your site. You can get Pinterest icons by

visiting this link http://www.pinterest.com/goodies.

Pinterest Has a Mobile App! This is huge as it allows you to browse, pin, repin

and even take photos to pin right from your iPhone! Search www.itunes.com for

‘pinterest’ and you will be able to download the app and start using it

immediately!

Pinterest also has a mobile-friendly web-based interface (Pinterest Mobile)

allowing it to run well on many different smartphones, whether iOS, Android, or

Windows. While not a replacement for the full version of Pinterest available on a

traditional computer, it is optimized for looking great in any smartphone browser.

This has been a general overview of starting up a Pinterest account and the basics

of working with it. We will now explore this amazing new social media platform

and its benefits to business in the next chapter.

http://www.pinterest.com/goodies

http://www.itunes.com/


PART II: Using Pinterest for your Business

The very idea of using a photo sharing social network for business might seem a

little strange to you at first. However, businesses have been using social media

websites extensively for their promotion and growth for quite some time now. It

should come as no surprise that enterprising business owners have seen the

potential benefits of Pinterest right away.

The main reason why businesses look to social media websites is for promotion,

online marketing and direct engagement with their customers. Branding plays an

important role in creating an online presence for any business. In effect, a

business brand is a recognizable entity that real people can connect and trust in

the online environment. Through Pinterest, any business, from one-person

entrepreneurial efforts to multi-billion dollar corporations have the tools


necessary to create a brand, connect with their audience and boost their reach on

the internet.

Pinterest is among the best options you have for branding because it is visual in

nature. Pinterest is a photo sharing website which means that images play a huge

role in interacting with users there. The Internet is becoming a visual playground.

People’s time is very limited these days and they want information that they can

quickly absorb and run with. This is one reason that photo-sharing sites are hugely

popular online. By putting up interesting pictures related to your business and its

products, you can create a powerful brand image for yourself and provide a way

for your prospects to connect with your business, products and services.

Today, the average internet user would say that there is an overload of social

media websites. Yet, in its brief history, Pinterest has managed to flourish. There

is every reason to believe that this trend will continue and Pinterest will become

an ongoing place of connection for individuals and businesses alike.

Does Your Business Need Pinterest?

Before we get to how you can use Pinterest for your business, there is an

important question to consider: is Pinterest right for your business? It is probable

that you are already using Facebook and Twitter to promote your business. Using

another social network may sound overwhelming right about now. One way to

gauge whether Pinterest is worth your time and effort is to determine the market


segment you can target through this new and rapidly expanding social media

platform.

The users of Pinterest are a diverse group.

Generally, social networks attract people of

all ages, from different walks of life and from

across the world. Students, their parents and

even their grandparents use Pinterest. In

fact, 80% of Pinterest users are evenly

distributed over the 25-54 year age range.5

The unique draw of Pinterest is that it brings

people together through the use of visuals instead of words. This makes it

different from all the other social media platforms out there.

There is little discussion or conversation on Pinterest. Most of the communication

takes place through the use of images. As they say, a picture can speak a

thousand words. Just imagine the impact of an interactive niche-rich collection of

images about the mission and message of your business, products and services.

However, there is a possible drawback to this unique feature as well. If your

products and services aren’t visually appealing, then Pinterest may not be the

right place for branding purposes. With a little strategy, however, even businesses

5 http://www.vabsite.com/2012/02/pinterest-users-usage-trends-statistics.html



without immediate visual appeal can still find

many opportunities to interact on Pinterest. If

you do not have visuals for your business,

products and/or services, I would suggest hiring

someone to make a collage of graphics that

would help you launch your branded presence

on Pinterest.

One idea is to use the graphics in your blog

posts and link to your content. Everyone can do

this! This is an opportunity for you to increase traffic to your blog site.

In the next section, we will look at how different types of businesses can make the

most of Pinterest.

Businesses Selling Products

Before taking a look at how Pinterest can benefit your business, I want to point

out that the numbers speak for themselves and you definitely need to take a

really good look at whether Pinterest is a fit for your brand. In the final six months

TIP: Pin graphics from

your business blog and

website to your Pinterest

boards. This naturally

increases traffic to your

site.


of 2011, Pinterest grew by more than 6000%, and by the end of January 2012 was

receiving approximately 21.5 million visits per week. 6

What is the easiest place to start, right? Let’s cover the basics and then we’ll get

into some unique strategies for product-focused businesses.

6 http://thenextweb.com/apps/2012/03/16/newly-redesigned-pinterest-profile-pages-go-live/-increase-by-4000-in-just-6-months/

http://thenextweb.com/socialmedia/2011/12/22/pinterest-sees-site-visits-increase-by-4000-in-just-6-months/

http://thenextweb.com/socialmedia/2011/12/22/pinterest-sees-site-visits-increase-by-4000-in-just-6-months/


Product Promotion

Since any web page can be “pinned”

to a board, you can attract people by

making it easy for your readers to

interact with their Pin Boards right

from your website. A ‘Pin It’ button is

easy to add to your web pages. When

a visitor clicks on the ‘Pin It’ button, an

image from that page along with a link

back to your page will be shared on a board the Pinterest user chooses. As a result

of that pin, many more people will see your product and website. You can get the

pin it buttons in the Pinterest Tools section or by clicking here.

You can also install a Pinterest browser extension directly to your own toolbar

that will allow you, with a simple click of your mouse, to pin any photo you find

anywhere on the Internet. If you use Google Chrome, click here to install the

extension.

As an example, Real Simple is a brand that has been using ‘Pin It’ buttons very

successfully. In fact, they have recently acknowledged the fact that the majority

http://pinterest.com/about/goodies

https://chrome.google.com/webstore/detail/fbfjhllmkehmdajjlkolhdjjlfcmmlpl

http://pinterest.com/realsimple/


of the traffic to their websites is generated through Pinterest; more than even

Facebook.7

Tracking Product Popularity

Tracking your most popular and photogenic

items is simple with Pinterest. Every time

someone re-pins one of your originally pinned

photos, you are notified. Additionally, tracking

traffic via tools such as Google Analytics will

show the effectiveness of product placement.

Simply putting up photos of your products is not

enough to generate interest and ‘repinning’ engagement though. One way

Pinterest supports innovation and creativity is with the way boards and categories

work within the Pinterest community.

7 http://adage.com/article/digitalnext/real-simple-pinterest-drives-traffic-facebook/231576/

http://adage.com/article/digitalnext/real-simple-pinterest-drives-traffic-facebook/231576/


Product Themes

‘Products I love’ is a standard board that is offered when anyone first signs up

with Pinterest. Yet the places where folks true favorite products show up are

more often in themed boards. Creating your

own thematic boards will start off a Pinterest

conversation. Members are likely to create

similar themes or boards. Or you’ll discover a

community theme you might not have thought of

yet by watching how and where they repin your

products.

For instance maybe you are a master gardener

and create amazing potted gardens. You might

think that gardening or gardens would be a logical board to start with. However,

when your amazing potted flowers show up in thematic wedding boards, you

have discovered an entirely new niche!

Product Testing

Involving the Pinterest Community in the design and implementation of new ideas

is another unique aspect of this social network. A strong segment of Pinterest is

the DIY and artistic communities. Pictorial recipes and DIY projects in pictures are


very popular. Show the manufacturing or creative steps you go through to

develop your products and you’ll have enthusiastic followers!

Customer Testimonials

Nearly without effort, Pinterest creates customer testimonials for you. This is one

of the biggest reasons that every product-

based business needs to be engaging on

Pinterest! Run a contest and ask your

readers/customers to share pictures of

themselves with your products or simply

collect the photos that are already out there.

Instantly you’ve gained marketable credibility

no matter how small or ‘just starting out’ your business is!

Exclusive Offers

One way to promote Pinterest engagement with your products is to create ‘Pin

offers’ that are exclusively for the people who are following you on Pinterest.

Create a special board where you put up such offers on a daily, weekly or monthly

basis. People like to feel that they are getting a ‘special’ deal that is not available

to others and this is a surefire way of getting repeat traffic to your boards.


Land’s End used Pinterest wonderfully to engage their fans. They launched their

‘Pin It to Win It’ campaign on their Pinterest page. This attracted many visitors.

This exclusive offer, for the people who follow their page on Pinterest, generated

a huge response!

Online Catalogue

One of the most obvious uses of Pinterest is

selling products. You can set up a board that is a

virtual catalogue for your products. You can

actually place price tags in the description box

which allow the customers to view details about

your products. When you add a ‘$’ sign to your

pinned graphic, the products get listed in the

‘Gifts’ section, making your products easily searchable from the main Pinterest

menu.

A word of caution for product-based businesses

As a long time professional specializing in personal branding, my opinion is that

the strength of Pinterest is in its community atmosphere. Focus first on

generating engagement and then add a virtual catalog after there is some

TIP: Pinterest’s strength

lies in its community

atmosphere. Focus first on

building a favorable brand

image by generating

engagement and

connecting authentically

with your audience.


interaction about your products and

brand. In other words, do not lead with

a sell, sell, sell attitude.

Pinterest touches on this in their

Etiquette section, recommending being

authentic instead of being hyper-

focused on numbers of followers. Most people and businesses who have adopted

this focus find that when they are authentic, the issue of gaining followers

appropriate to their niche seems to take care of itself.

Marketing a product based business effectively on Pinterest is best accomplished

by not only pinning pictures of products and costs – though it can function nicely

as an online catalogue – but also by pinning images that promote the lifestyle that

their brand promotes.

The customer testimonial board listed above can be a great way to collect images

from your customers that illustrate the lifestyle your brand allows them to enjoy!

Does your product save them time or money? Help them feel more energetic?

Use a collaborative board and ask your audience to pin images that represent the

money or time they have saved, or what they can do with the extra energy they

enjoy as a result of your brand. This creates authentic engagement with your

customers and is a unique way to leverage their loyalty to your brand.


The bottom line with respect to marketing with

any tool (including Pinterest) is this: a business

that is not able to create a favorable brand

image for itself will struggle to pry away

customers from rival businesses. In the online,

social media driven marketplace, the strength of

a brand rests on its authentic connectivity.

Focus on real world, visual conversations with

your products on Pinterest and you’ll be ahead

of the game!

TIP: A business that is not

able to create a favorable

brand image for itself will

struggle to pry away

customers from rival

businesses. In the online

arena, the strength of a

brand rests on authentic

connectedness with its

customers.


Pinterest for Service Oriented Businesses

If your business is service oriented, the idea of using a visually-focused platform

may be tough to wrap your mind around as you may not be used to promoting

your business, products and services in a visual way. After all, you don’t have cute

products to put out there. You may be thinking, what photos will you lead with?

What will others interact with you on?

Inspirational visuals

One of the most popular and most often re-pinned segments of Pinterest that

bridges all users are inspirational or funny quotes set in beautiful visual graphic.

Maybe you have a stellar mission statement

or business values that portray your message

in the marketplace. Additionally, you could

easily make a habit of re-pinning others great

quotes or sayings.

In this respect, Pinterest is for photos what

Twitter is for quips and pithy sayings. The

addition of a graphic adds visual appeal, and the motivation grabs the emotions!

The strength of your presence as a company can be enhanced when you re-pin


the quotes that showcase your personal or business values. You are honoring

other Pinterest members and they’ll remember your re-pin of their treasures!

Cute kids or animals

Sure, you may not be a dog groomer or a wild-animal wrangler but consider the

message behind these often-shared

photos. Warm feelings extend the

warmth of your brand and your service.

If you are in the niche of family services,

coaching or consulting; focusing on family

photos, kid photos or other connective

and community building pictures gives

your brand an emotional connection that blog articles or even Tweets cannot.

Recipes, DIY Projects, stories in pictures

Get creative. Are you a cake baker? Maybe you teach martial arts. Or you are a

financial advisor or SEO expert. Create a mini-class with step-by-step photos. Ask

your audience to take pictures of their favorite moves or recipes. Create a

collaborative visual discussion around your niche and you will have mastered

Pinterest as well as boosting the visible feel of your business.


VIDEO: This is a great way to use videos on a Pinterest board as well! Pinterest

currently supports pins from Vimeo and You Tube. Maybe you have a speaking

business? Pin video clips of your most engaging presentations! If your business is

cleaning, people are regularly looking for tips on specific cleaning tasks, and a

video demonstrating how-to complete a particular kind of cleaning can be even

more effective!

The Bottom Line About Pinterest For Service Businesses

Don’t assume that because you are NOT in the business of selling products that

Pinterest is not for you. In many ways Pinterest is easier to interact with as a

service-based business owner. Granted, you may be forced to be creative and

more interactive. Don’t fall into the easy trap of just listing out all your products

and leaving it there. Remember, Pinterest is a social media platform NOT a listing

service!

The same kind of lifestyle branding that creates authentic engagement for

product-focused businesses works well for service-based businesses as well.

Maybe even better, since you are forced to think more clearly about what kind of

lifestyle your service allows your customers to enjoy.

The American Association for Retired People, or AARP, has done just that with

boards that reflect its vision of an active, engaged lifestyle for its members and

prospective members. It’s not an obvious membership drive, though. It’s a


compelling vision that invites people to engage with the organization and learn

more through the power of images telling stories.

Start posting some inspirational pictures and re-pinning your followers’ favorite

visuals…you will be surprised at the increased engagement and interaction that

comes your way!


PART III: Marketing with Pinterest

Creating a Brand Image & Online Presence

Let’s focus specifically on branding for a moment. As a successful entrepreneur,

you want to create solid results through branding your business. Here are some

ways Pinterest supports those efforts.

Finding Fans

Your fans are going to take the time to pin content from your website and about

your business on their boards. When you interact with their pins, re-pin and like

them as well as comment on their favorites, you’ve engaged in a conversation

with your audience. Whole Foods, whose Pinterest profile is shown above is a

great example of a brand who repins followers’ pins often. The give and take


created by repining is a type of conversation with their customers, a conversation

that may have never happened without the visual interaction Pinterest brings.

This is a great way to create super-fans who rave about and share your products.

Listen To Your Customers

You will gain valuable insights into your customers’ interests through their pins.

Follow the people enthusiastic about pinning your content to their boards as well

as those pinning photos from the influencers in your market niche. Check out

other pages and boards they are showing interest in. Getting to know your

customers enables you to build products and services that will meet their needs.

By communicating in such a vibrant, visual way you will be interacting on a level

not provided by any other social media platform. In fact, there are people active

on Pinterest who wouldn’t tweet or FB if you paid them to!

Using the Activity View to Listen to Your Customers

Released in Spring 2012, the Activity View tab on your friends’ profiles gives you a

quick snapshot of their activity, what they’re liking, repining and commenting on.

This is a great tool for building deeper engagement with your followers. People

love to be made to feel important and valuable! Commenting on their repins and

likes is an easy, targeted way to do this.

You can also use the Activity View to take a quick look at your own profile and

activity level to see if there are patterns you weren’t aware of. This feedback may


be useful in developing additional product lines or services based on ways your

followers are finding your content useful.

Crowd Sourced Promotion

You can ask your customers to promote your business. Ask them to ‘pin’ your

product pages and other landing pages to their boards. Offer a prize to the fan

that has the most pins related to your business. This creates a contest for your

fans to engage in and creates a bit of competition. Crowd sourced promotion

works wonders in the world of online marketing. Hemp Milk has been using

Pinterest to generate crowd sourced promotion. You can see in this image how

their fans can promote the brand through three actions; the repin, like and

making a comment. You can then repin the top boards to your own Pinterest

page, asking your audience to vote on a winner.

Using Images

By creating an image-based marketing strategy, you may discover a visual brand

that wasn’t apparent when you first started your business. Using the collaborative

and interactive aspects of this platform the images that are in line with your

mission and message will quickly become obvious. Test out logo or specific


branding images or just collect a variety of

related images to test out your audience.

It’s all possible with Pinterest!

With so many different social networks

available, why should you use Pinterest? It

is a relatively new social media website so

wouldn’t Facebook or Twitter be a better

option? The answer to these questions is in

the next chapter.


Why You Can’t Afford to Ignore Pinterest

Pinterest and other social media platforms can be a great boost for small and

emerging businesses. They can create a significant online presence and attract

customers. Yet, there are so many social networks around, each with its own set

of pros and cons. Sometimes it can be tough to decide where to invest our time

and energy. Recent developments around Pinterest make it clear to me that this

platform cannot be ignored!

Driving visitors to your website

In a January 2012 article, noted Social Media expert Brian Solis collected some

fascinating recent data about the explosion of Pinterest traffic and its power on

the web to refer members to other sites.

Of note, he commented on the various ways consumer brands are experimenting

with Pinterest, “thoughtfully assembling a curated lifestyle,” by allowing

consumers to “visualize and remix new possibilities.” This twist on lifestyle

promotion rather than pure product placement allows your audience to see

themselves using your product or service in new ways they may never have

considered before.


His article included the following two infographics measuring Pinterest unique

visitors and referral traffic relative to other websites.8

8 http://www.briansolis.com/2012/01/pinterest-rivals-twitter-in-referral-traffic-pinteresting/

http://www.briansolis.com/2012/01/pinterest-rivals-twitter-in-referral-traffic-pinteresting/


It’s fascinating to note that while Pinterest still came

in below Twitter, it is by a narrow .01% margin.

Additionally, Pinterest drove more traffic than

YouTube, Reddit, Google+ and LinkedIn combined!

Is Pinterest Slowing Down?

There have been a few reports by tech writers in

recent weeks suggesting that Pinterest’s growth

slowed during the first quarter of 2012. For instance,

according to a digital analytics company comScore,

the number of unique visitors brought in from

February to March, 2012 grew at a lower rate than it

did compared to time from January to February 20129.

We’ve seen similar growth spurts and slowdowns for

many social media sites over the years, so let me

reassure you that it’s very normal for sites to

9 http://mashable.com/2012/04/12/pinterest-traffic-slowing/

“Scale is one of the least

important factors

marketers should consider

when evaluating emerging

platforms, because it’s a

moving target. Marketers

should look at other

factors, such as how

relevant the platform is to

their brand and how well

their brands can provide

value for that platform’s

users.”

-David Berkowitz, VP of

Emerging Media, 360i

http://mashable.com/2012/04/12/pinterest-traffic-slowing/


experience cycles of rapid growth followed by periods of slower growth as its new

user base solidifies.

Why is this a good cycle? Simply because it gives you as a marketer a chance to

market more effectively to the core audience attracted by this particular social

media platform.

Who is sticking with Pinterest?

Who is remaining as a user of Pinterest and how? 80% of Pinterest users are

female, making Pinterest one of the most successful social media sites in building

and retaining the interest of women. As Pinterest continues, if your product or

service is used or referred by women, it’s clear this is a marketing tool for you.

It is interesting to note also that 80% of pins on Pinterest are repins. This could be

huge for businesses – bringing interest in your product or service to a small group

of people could easily make interest in your business go viral10!

Because of the ease with which users can repin content that points directly to

your business’ blog or webpage and brings resultant traffic with it, it increases the

size of your marketing base, which is great news for a few reasons.

10 http://www.business2community.com/social-media/who-gets-you-more-business-leads-google-or-pinterest-0177826

http://www.business2community.com/social-media/who-gets-you-more-business-leads-google-or-pinterest-0177826

http://www.business2community.com/social-media/who-gets-you-more-business-leads-google-or-pinterest-0177826


As your pins that point to your business’ website or blog are shared by more and

more users, this creates a greater base of people with links into your site. Instead

of having a few links into your company’s webpage from your company’s

Facebook or Twitter profile, links can come into your website via as many people

as repin your content on their boards on Pinterest. The more people who pin

your pictures, the higher chance you have of a pin (or product or service) going

viral.

The broad base of inbound links created by the re-pinning structure of Pinterest

provides a key form of safety to protect your marketing efforts in a worst-case

scenario. If for some reason your profile on Pinterest goes down, is blocked,

hacked, etc., the pins that your followers have repined on their own boards would

still exist, taking visitors to your company’s website or blog. If the majority of

your links from another social media site come from your own profile on those

sites, damage to that profile may negatively impact all of the links coming to your

business from your profile.


Connect with Customers: Seek and Discover Users’ Interests

The goal for businesses who use social

media platforms such as Facebook and

Twitter is to extend their reach by getting

more and more people to follow and

subscribe to their pages. With Pinterest, it

works differently. People use this site to

browse for content related to their areas

of interest. If your business’ photos and interactions happen to be within their

circle of interest, the person is very likely begin a photographic conversation with

you.

Having thousands of followers is not helpful if they are not interested in your

niche or expertise. Pinterest gives you the opportunity to find interested

prospects in a very simple way. This means that you have a better chance of

developing long-term, results based relationships. Not only are such customers

going to stick with your brand but they are going to recommend your products to

other people as well.

Rent the Runway has been successful in segmenting its audience through

Pinterest. To target interested users, the brand creates different pin boards for

outfits related to different occasions. This makes it easy for members who are

interested in occasion-specific fashion to find them through Pinterest.


By targeting interested users and giving them what they are looking for and

simultaneously expanding the options available to them, you are in a strong

position to build a particularly responsive follower base via Pinterest.

Picking Up Trends

Pinterest is a great place to check out the latest

trends that internet users are following. Much like

Twitter provides you a list of pages that are

trending, you can find out the boards that are

receiving the most pins. Since the trends are being

updated in real time, you get relevant and up-to-

date information. The ‘Popular” category is where

you will find the most popular and repinned graphics.

If you are unsure about choosing a theme for your board, a good idea is to look

into the latest trends. You will have an idea of what members are looking for and

you can adapt the themes accordingly.


Link Building through Images

The main method of link building is through backlinks. Yet backlinks are boring

and hold little appeal for the average user. Pinterest provides you the opportunity

to carry out link building without having to use backlinks. You can use the images

that you pin to your board to build links to your website and also to other sites.

It is easier to get people to engage when the links are visually appealing. Since

every picture you share or that is shared by any of your fans links to your product

page or landing page, it is an especially effective method to build backlinks.


Creative Examples of Pinterest Link Building

While link building via Pinterest can often happen through pure chance (followers

discovering compelling content and re-pinning, there are a number of creative

ways to build authentic follower engagement and increase their re-pinning

activity (link-building) at the same time.

PUZZLE CONTEST: Consider a contest run by Peugeot of Panama. They

designed boards on Pinterest featuring pictures of its latest models – with some

squares missing here and there. Followers were invited to hunt for the missing

pieces on the company’s Facebook page and website, repin the images to their

own boards, and share them with Peugeot. The first five to finish the game were

offered prizes.

PRODUCT PROMOTION: Cosmetics retailer Sephora offers another approach

to link building using Pinterest. They’ve added a “Pin-It” button to every product

on their website, as well as including boards from select company employees.

Not only does this provide numerous sources of linkbacks; it also leverages the

power of employee recommendation for a product, right from the shopper’s

home computer or mobile device.

SERVICE BUSINESS PROMOTION: A bold use of Pinterest by a service

company eliminated the need for linkbacks (and blog management altogether) by

moving its site to Pinterest altogether. Australia-based job agency Holler’s profile


includes boards for current work, clients, press releases and contact info, as well

as relationship and culture-building boards related to office life11.

Basic Search Engine Optimization (SEO) with Pinterest

12

Good SEO boosts the online presence of a business significantly. Without having

to dive into the endless sea of keywords and link building, Pinterest provides you

a way to get good SEO easily. As mentioned above, the images link back to the

11 http://www.fastcocreate.com/1680575/the-9-most-creative-uses-of-pinterest 12 http://www.flickr.com/photos/silvery/6344314863/

http://www.fastcocreate.com/1680575/the-9-most-creative-uses-of-pinterest

http://www.flickr.com/photos/silvery/6344314863/


website where they originated. By having images pinned on Pinterest link back to

your sales page and website, you are effectively boosting your SEO.

The SEO can be invaluable if you have a new startup or small business with limited

financial resources. You can improve your page ranking without having to engage

in the SEO learning curve or hiring an SEO expert. Improving the page rank can be

a hard job, especially for a new business as it takes a lot of time to get the

required number of links and visitors.

Advanced Search Engine Optimization (SEO) with Pinterest

SEO Opportunity for Link Building: As one of the fastest growing (aka most

popular) and largest social media sites at this time, Pinterest has strong domain

authority. By pinning something from your business website or blog, you increase

the chance it will appear higher on a search engine result page.

SEO Keyword Strategy: Google is now indexing Pinterest profiles and personal

boards. What does this mean for you? By doing SEO research into your niche’s

keywords and including those keywords in your profile, boards, and pin

descriptions, you are maximizing the ways in which search engines can find you.

Pin-It Button: As effective as Twitter’s “Tweet This” button and Facebook’s “Like”

or “Share” buttons, the Pinterest “Pin-It” button on your blog or website, coupled

with the effective and strategic use of graphics in your blog posts and website, is

an easy and effective way to promote your business’s visibility. Additionally, as


your blog’s images are re-pinned, a rich network of links are built back to your

blog or website, boosting the SEO of your blog.

The Power of Analytics: When it comes to knowing what images or ideas are

driving traffic to your site, Pinterest takes the cake. This is because with Pinterest,

rather than seeing a general website source for traffic to your site, you can

actually see the specific pin or image that generated the referral click.

And speaking of analytics…

Show Me the Numbers: Finding and Using Pinterest Analytics

How do you know your Pinterest activity is worth the effort? There’s certainly a

lot of people raving about its reach, both among your friends and among the

“experts” on the web. You hear people say how you should be “pinning” and

“following,” and it’s easy to believe that it must be true.

But how do you know? What’s the value of your Pinterest traffic?

Monitoring the outcomes related to your Pinterest activity is critical to

understanding the value of your business efforts on Pinterest. Here are a few of

the tools that are useful in this regard.


Google Analytics

Referrals Reports: An interface that is familiar to many from using it to

track standard website and blog traffic, Google Analytics can also be used

to track website referrals from Pinterest, by going to Traffic Sources -

>Sources->Referrals Report. If Pinterest does not show up in the list of

your top 10 referrals, then search for “Pinterest” in the filter window (the

one with the little magnifying glass) at the top of the results table. The

folks at Mashable.com have set up an advanced segment to make it easier

to grab only Pinterest traffic; it even includes advanced instructions for

those using the ecommerce feature of Google Analytics to analyze if

Pinterest users are more likely to purchase13.

Dashboards: Using Google Analytics’ dashboards is an additional way to

have a broad view of information related to your site’s activities. Some

areas to track on a daily basis might include daily visits from Pinterest,

origination platform (mobile versus desktop – and which kind of mobile

device), unique page views, time on site, and of course, conversion rate.

Multi-Channel Funnels Assisted Conversions: Say what? This is a

complicated term for a simple concept. Imagine someone clicks a link on

your Pinterest profile, goes to a product landing page, and converts to a

customer. Google Analytics will capture this worthwhile information in the

13 http://mashable.com/2012/03/13/pinterest-track-traffic/

http://mashable.com/2012/03/13/pinterest-track-traffic/


other reports we’ve mentioned. But what if that same person goes from

Pinterest to your site, then goes to a standard search engine, comes back to

your site and makes the purchase? Standard analytics will credit that

conversion to the search engine, not to your Pinterest profile, even though

it placed a partial role. Within Google Analytics’ Multi-Channel Funnels

report, the Assisted Conversions function will tell you how often Pinterest

assisted with (but was not the final source) before conversion to a sale, as

well as how often Pinterest was the final source before conversion to a

sale.

Multi-Channel Funnels Top Conversion Paths: Another option in the

Multi-Channel Funnels reporting section concerns examining the top

conversion paths leading to sales on your site. This report allows you to

see specific examples and pathways in which Pinterest brought users to

your site, who converted immediately, and who returned at some later

point to convert.

Google Reader

While most people consider it a way of monitoring blogs and news feeds,

Google Reader can also be set up to monitor your social media reputation and

activity as well. Pinterest does not have a traditional RSS feed, however one can

be set up through a site such as Feed43. Once data is gathered, you have an easy

access point to gather information about what is being pinned (filter by keyword)

and when (what are your highest re-pinning times for your site).

http://feed43.com/


Once you have information about your pins and what sort of activity they’re

generating, it’s time to ask yourself some questions about what it all means. For

instance, you might see that one of your pins has resulted in 1000 repins, but only

500 actual visits to your site. From this, you might reasonably conclude that not

everyone re-pinning your image is actually clicking through to your site. Just like

traffic from any source, you then have to decide specifically what you want to

accomplish with any particular traffic source (aka “pin”) and determine how to

guide your audience toward that goal.

Directing Traffic: Using Pinterest to Increase Click Throughs

There are some amazingly simple yet effective strategies for increasing

engagement and click through rates from Pinterest pins! For instance:

Smaller, slightly less readable graphics increase click-through. Why?

Because they’re intriguing yet slightly unreadable, people have a natural

tendency to click them to open a readable version.

If using infographics (also good for click-throughs because people want to

see the whole thing), headlines are critical to getting people to click

through.

Calls to action are just as important to traffic originating from Pinterest as

from anywhere else. Make a targeted, specific call-to-action on your pin’s

landing page! Make sure your audience knows exactly what it is you’re

inviting them to do, read, buy, etc.


All of these steps for increasing click-throughs and conversions aside, it is

important to note again: Pinterest is not a place to directly push or make sales. It

is a place to build relationships with your audience, facilitate engagement with

your brand, and guide traffic to your business blog or website, where a happily

engaged audience will convert to being loyal customers.


Demographics

14

According to Google, a whopping 82% of the users of Pinterest are female and

70% of them are under the age of 45, making Pinterest the premier social media

network that has been able to attract and retain female users.

This can be a huge advantage for a business looking to target women. This would

be virtually any type of business! Research indicates that women are the

14 http://marketaire.com/2012/02/01/pinterest-facebook-social-commerce/

http://marketaire.com/2012/02/01/pinterest-facebook-social-commerce/


‘deciders’ about many products or services typically bought for their households.

While Pinterest may not be the best place to target men (yet!), women buy gifts

and make many shopping decisions for men. So don’t discount the power of

Pinterest for typically male products as well.

There are many social networks out there yet, it’s clear that using Pinterest as

part of your marketing strategy is a great idea. However, if your business is

female-centric, then Pinterest should be at the forefront of your online marketing

campaign.


PART IV: Pinterest Case Studies - 7 Brands' Best Practices

Sometimes it's tough to take something new like Pinterest and figure out how to

make it work for you. Just to get you started thinking creatively about how to use

this platform to boost your business, here are 10 brands using Pinterest well.

1. David's Bridal

The beauty of a wedding certainly has the potential for generating a ton of images

for a visually based site like Pinterest. David's Bridal has taken this potential and

run with it, creating thematic wedding boards, color-coordinated boards, boards

for other wedding-related ideas, love quotes and more.

Pinterest is a great way for brands to provide inspiration featuring their products

for their customers.


2. Hubspot

So you've got a service based business, or your products have more of an

informational appeal than the last example. Afraid your business doesn't have a

photogenic side? Think again! Data-giant Hubspot has made great use of

Pinterest to feature content including Ebooks, white papers, and other

informational products.

Posting a pin featuring an image promising highly desirable information and

connecting it to an opt-in form to get access to that information is a creative use

of Pinterest for the purpose of lead generation.


3. Chobani

Proving that it's the content you share that makes your social media presence

interesting, not necessarily your product, Chobani's Pinterest account features

not only pictures of its different kinds of yogurt but recipes as well. In one board,

titled "Nothing But Good," (the company's tagline), there are no pictures of

yogurt at all, but many pictures of the lifestyle associated with the company's

branding.

Chobani has created a targeted approach to using lifestyle branding, providing a

wide array of images associated with the lifestyle and emotions the brand tries to

evoke. This is an example of the branding benefit that can be gained by knowing

your ideal customer, what their interests are and providing content that reflects

the interests of the whole person and their desired lifestyle.

4. Whole Foods


I've mentioned them a number of times in this book, but their Pinterest presence

is really one that has set the standard for many businesses.

A few things to note about their Pinterest page: They've done a great job with

their company bio, stating clearly who they are and what they do, in a way that's

engaging rather than dry. Their boards feature the lifestyle achievable to those

who are their ideal customers without beating you over the head and spelling it

out. Who's likely to be interested in Whole Foods Markets? People with an

interest in healthy living, cooking, and gardening for starters, and these are first

and foremost on the Whole Foods Pinterest boards, without having the company

name or logo all over the place at all. It's a way of using images to evoke a mood,

and Whole Foods clearly does this well.

5. Oreck


Yes, the famous 8-lb vacuum cleaner. How does a vacuum cleaner company

create interesting boards? By creating collections of stunning, beautiful floors (a

great subtle reminder of what their product accomplishes), and a board titled

"Furry Friends," also a reminder of the promise of what their product does

without focusing on the actual act of cleaning.

Providing valuable content is a smart marketing strategy facilitated by Pinterest.

Additionally, information that is likely to be useful and valuable to their customer

(cleaning tips, inspirational quotes, interior décor ideas) are provided as well,

creating a site that provides value and excitement to their audience beyond the

perception of a boring old vacuum cleaner!

6. Mashable

While Pinterest is seen as primarily the playground of women (at least in the

United States), Mashable is one of the companies poised to change this


perception. Known for its great visuals and infographics in its posts and reports,

Mashable's Pinterest page takes full advantage of their visual product line and

branding, featuring boards of the techie toys and infographics reports the

company is well known for reporting on. This is a great example for other

companies that might perceive their product or service as not Pinterest friendly.

Mashable has used Pinterest to make information visually appealing, a smart

marketing strategy on a visual platform.


7. Martha Stewart Living

Could there be a brand more perfectly suited to a visual platform?

Without overtly emphasizing their brand name throughout their images, the

Martha Stewart Living boards are filled with images related to the kind of content

that draws people to the Martha Stewart brand of magazines, products and more.

Crafts, recipes, home decorating and more are some of the boards featured. Of

note - a seasonal board for Halloween is visible but not yet front and center as of

this writing (September 2012), creating interest for those starting holiday

preparation early but not eclipsing end of summer and early fall themes either.

Lifestyle marketing is one of the easiest ways for a brand to tap into this visual

platform.


8. Oberlin College

Who should tell the story of a brand? The marketing department? Oberlin

College has challenged this idea, creating collaborative Pinterest boards that are

pinned to by students, staff, faculty, and alumni. Access is maintained by a social

media coordinator, and enables the story of the college to be told from a number

of different perspectives. A wider range of collaborators ensures the message is

broader than just the marketing department, giving the college a way of being

more transparent, especially to prospective students.

The practice of transparency is a great way to set your brand apart from

competitors on Pinterest.


9. General Electric

Think lightbulbs, airplane engines and high end medical machines can be made

interesting on Pinterest? With a succinct mission at the top of the page,

"#Pinning things that inspire us to build, power, move and cure the world," the

General Electric Pinterest page does a great job of featuring products that might

otherwise be thought of as uninteresting to the general public on Pinterest.

One of their most popular boards? A repository of some of their most advanced

engines and technology, temptingly titled, "Badass Machines." Just naming a

board can make the difference in how your audience views your product line!

GE's Pinterest boards feature quotes related to innovation and scientific

achievement, motivation, and inspiration related to supporting people battling

cancer - a disease for which their medical equipment offers treatment.


10. Marketo

How would you develop a Pinterest board for a software company? Marketing

Software company Marketo has approached their Pinterest boards from the

perspective of their ideal customer, providing content to inform, educate, and

entertain. Boards feature subjects such as Don't Stop a Meme-In, Marketing

Humor, Kick A$$ infographics, and more.

Pins and boards that reveal something of the company culture behind a

company, when the actual products may not be particularly photogenic, is a great

strategy for creating boards of content that get pinned and repinned. Memes

especially are a frequently shared medium, so including a meme board is a great

move on the part of Marketo.


Giving Your Business a Boost with Pinterest

We have explored the viability of using Pinterest for branding your business.

Among the social media websites currently in use, Pinterest is a unique asset

when you are seeking to create and establish a visual brand.

At present, Pinterest is in its infancy. As it progresses, the effectiveness of

Pinterest as a marketing presence in the online world of social media will, without

a doubt increase exponentially. More and more businesses are going to make use

of this photo sharing social media platform for branding and community

interaction. The strength of this unique platform lies in its simplicity. By

connecting items, photos and interests instead of people, Pinterest has

revolutionized social media. Take the opportunity to begin experimenting with

this simple, yet strong platform today.


About the Author

Kim Garst is a Mompreneur, Social Media and Personal Branding Strategist,

Speaker, Coach and Trainer. She was recently name by Forbes as one of the Top

50 Social Media Influencers, #2 Social Media Blogger by Social Media Examiner

and Kred.com named her as one of the top Social Media Bloggers.

Her systems help the average business owner quickly master social media to

generate extra-ordinary results for their business. She has been working online

successfully for almost 20 years and has built a number of 7 figure businesses

during that time.

Currently she shares her experience with large corporations, small business

owners as well as new and established solopreneurs.


She is a devoted wife and the mother of two amazing young men.

Her motto is ‘you can do it’!

A note from Kim…

I would love to hear what you think of this book, questions you may have,

feedback or simply some suggestions and ways that YOU use Pinterest. I want to

hear from you!

Web: www.kimgarst.com

Pinterest: www.pinterest.com/kimgarst

Facebook: www.fb.com/kimgarstsocialboom

Twitter: www.twitter.cm/kimgarst

http://www.kimgarst.com/

http://www.pinterest.com/kimgarst

www.fb.com/kimgarstsocialboom

http://www.twitter.cm/kimgarst

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