Lean M. Paragas Address: 0167 Old Capitol Site, Masaya St., Diliman, QC Mobile Number: 0917-857-7874 Email: leanparagas@yahoo.com

PROFESSIONAL PROFILE

I am a Search Engine Optimization professional with three years of work experience in link building, SEO campaign formulation, on-page and off-page site optimization, Website auditing, Competitor Site analysis, keyword research, and ranking reports/monitoring. I am adept in using SEO related tools and softwares such as Google Analytics, Google Webmaster Tools, Google Page Insight, Moz, and Advance Web Rankings.

EDUCATION

Arellano University School of Law Bachelor of Laws Taft Avenue Corner Menlo St. Pasay City 2012-Present University of the Philippines Diliman Bachelor of Science in Community Nutrition Diliman Quezon City 2006-2011

CERTIFICATIONS

HUBSPOT INBOUND MARKETING CERTIFICATIONHubSpot AcademyMay 2014- May 2015

GOOGLE ADWORDS CERTIFICATIONGoogle August 2014- August 2015

WORK EXPERIENCE

April 2014 PresentStraight Arrow CorporationUnit 302C, Silver City, Frontera Verde Drive corner Doa Julia Vargas Avenue, Pasig City.Senior SEO Specialist

Responsibilities: Pre-SEO Site Assessment/Evaluation (both on-page and off-page) On-Page Optimization Off-Page Optimization Pay Per Click Campaigns Keyword Research, Analysis and Ranking reports Keyword Basket and Strategy Formulation Link Building Strategy Formulation Competitor Site Analysis SEO Strategy Formulation and Implementation Technical SEO Site Audit Content Planning

Achievements: Implemented on-page optimization strategy several client website, resulting to increase in web traffic and organic search ranking Identify keywords and formulate keyword strategy for a client website Helped in re-evaluating SEO campaign and strategies via Competitor Site Analysis Identify SEO opportunities for clients Promoted to Senior SEO Specialist

June 2013 March 2014 De Janiero BPO Solution, formerly Integrim Solutions BPO Inc. 1F Eton Centris Cyberpod, Quezon Avenue, Quezon City Online Marketing Agent/SEO Specialist

Responsibilities: Help develop SEO strategies, and implement and monitor campaigns Perform on-page & off-page SEO analysis keyword research and mapping Assessment and prospecting link building opportunities Perform competitor SEO research Research online SEO tools and updates on new technological and search engine trends, algorithms and ranking factors Prepare analytics and ranking reports and present to clients Deliver client requirements while adhering to strict deadlines and budgets

Achievements: Implemented link building campaign for several client website, resulting to increase in web traffic and organic search ranking Identify keywords and formulate keyword strategy for a client website Helped in re-evaluating SEO campaign and strategies after every Google updates

April 2011 May 2013 Digitally Distinctive Dot Com Unit 403, 4/F MF Pacific Corporate Center, 131 West Ave. Quezon City Online Marketing Agent/SEO Link Developer Responsibilities: Assessment and prospecting link building opportunities Negotiate with web owners and future link providers Assisted in formulating webmaster outreach strategies (Email templates and Situational replies) Performed competitor research Research on tools and scripts available to increase efficiency of work process Maintain good relationship with several webmasters Achievements: Helped develop and execute link building campaigns Attained first page position in Google search rankings for most of the clients

TECHNICAL SKILLS

Computer Applications/Software: Microsoft Office (Word, Excel, PowerPoint, Outlook), Adobe Acrobat, Wordpress HTML Coding Language Advance Web RankingReferences

Available Upon request.

I hereby certify that the above information is true correct to the best of my knowledge and belief. Lean M. Paragas