What have you learned from your

audience feedback?

Uploading final pieces to Facebook

Here I posted my radio advert, billboard and my newspaper front and inside cover.

Once I had done this I made a questionnaire shown in the next two slides that I asked my audience to answer in order to find out whether my products were successful.

Questionnaire Part 1Based on The Radio Advert, Billboard and Newspaper I have created please answer the following questions:

1) Do you think the products work well together?

2) In the billboard do you find the direct message quick and easy to understand? Yes or No

3) Do you like the house style (colours) in the newspaper or would you have liked to see something else if so state what?

4) Do you find the jingle catchy in the radio advert? Yes or No

5) Could you tell that the billboard and radio advert all relate to the newspaper?

Questionnaire Part 26) Do you think the pictures are appropriate for a local newspaper?

7) In your opinion what should I have done differently in my projects name one thing?

8) Does the newspaper have a good structure like other real media products?

9) Do you think the products have a good balance of text and image?

10) Which out of the newspaper, billboard and radio advert did you like best and why?

Feedback from my audience

Here is a sample of some of the answers I received from the questionnaire.

From these answers I drew some statistics which I go on to show in the next slides

Here I wanted to see whether the final pieces worked together well. I found from my statistics that 9 out of the 10 people said that they did. This meant that I had successfully marketed and related each of the pieces together. I learnt here that in order for my product to be successful I wouldn’t be able to please everyone but I have to be able to please the majority.

No

Yes

0 1 2 3 4 5 6 7 8 9 10

Do you think the products work well together?

100% of the people which answered the questionnaire said that the billboard message was quick and easy to understand. This was vital as the newspaper I was making was new so it needed a message that everyone could understand as well as being able to recognise that the advert is for a local newspaper

Yes

No

0 2 4 6 8 10 12

In the billboard do you find the direct message quick and easy to understand?

The majority of the audience liked the house style of my newspaper but 30% of the people didn’t.

The ones that didn't’t gave me some reasons why. I print screened these answers which are shown above on the right hand side.

Yes 70%

No30%

Do you like the house style (colours) in the newspaper or would you have

liked to see something else if so state what?

Here I learnt from my audience feedback that the radio advert wasn’t completely successful because half of the people didn’t find the advert catchy which is the whole point of a jingle. The audience helped me see what issues there were with the radio advert in later questions of the questionnaire

Yes No0

0.51

1.52

2.53

3.54

4.55

Do you find the jingle catchy in the radio advert?

The majority of the audience were able to recognise that the billboard and radio advert all related to the newspaper. Telling me that in terms of advertisement content I was successful in selling my product.

Yes No012345678

Could you tell that the billboard and radio advert all relate to the news-

paper?

Everyone found the pictures appropriate for a local newspaper so I know that I fit the forms and conventions of a real media product.

Yes

No

0 1 2 3 4 5 6 7 8 9 10

Do you think the pictures are appropriate for a local news-

paper?

In your opinion what should I have done

differently in my projects name one thing?

Here are a few of the answers I received for this question.

I learnt that from this feedback the audience contradicted some of their previous answers so it was hard to tell whether I should take there critique on board.

However I found that the main issues were in the radio advert and billboard saying that they should be more catchy and interesting

60% said that the structure of the newspaper fit in with real media products. However I learnt from this that the audience that answered these questions would typically look at newspapers like The Sun and The Daily Mirror which pre established newspapers so comparing them to my newspaper may not be accurate compared to if they compared it to a local paper. With this fact aside I still find that the majority thought my product related to a real media product

Yes60%

No40%

Does the newspaper have a good structure like other real media prod-

ucts?

Here the chart shows that 90% said that my products had good balance of text and image which meant that my product was appealing to the eye but also had enough information telling me I fit the forms and conventions of a real media product

Yes90%

No10%

Do you think the products have a good balance of text and image?

Which out of the newspaper, billboard and radio advert did you like

best and why?Most of the people liked the newspaper over the billboard and radio advert. I find this to be a positive thing because the newspaper is the main product so it should be valued more than the others.

The next slide shows some of the answers I got from this question

60%

30%

10%

Newspaper Billboard Radio Advert

This feedback showed me what was successful and why the products were successful.

The End

What I learned from this audience feedback was whether my products were successful and if not they why they weren’t. I was able to get a range of different opinions to see if I met the criteria of my target audience. However I did find that some of the people that answered the questionnaire may not even take the time to read a real local newspaper which would then in turn mean that the statistics I got may not be so reliable. Even still these statistics helped me learn about my own work and how it would be treated with everyday people that may not necessarily read the newspaper.