2. what is the lifetime value of customers and how can marketers maximize it

8
Maximising Customer Lifetime Value

Upload: sameer-mathur

Post on 12-Aug-2015

164 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: 2. what is the lifetime value of customers and how can marketers maximize it

Maximising Customer Lifetime Value

Page 2: 2. what is the lifetime value of customers and how can marketers maximize it

Without customers,you don’t have a business

Page 3: 2. what is the lifetime value of customers and how can marketers maximize it

But not all customers are profitable!

Page 4: 2. what is the lifetime value of customers and how can marketers maximize it

Top 20% of customers account for 80% of revenue

Page 5: 2. what is the lifetime value of customers and how can marketers maximize it

Evaluate your customer’s lifetime valueCLV estimates the net profit from a customer over a period of time including all factors (marketing, service,

etc.)

Page 6: 2. what is the lifetime value of customers and how can marketers maximize it

Identify their profitability

Page 7: 2. what is the lifetime value of customers and how can marketers maximize it

Prioritize and focus your marketing accordingly

Page 8: 2. what is the lifetime value of customers and how can marketers maximize it

Thank YouCreated by Ashutosh Rungta, IIT Roorkee, during an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com

References:All images have been taken from Google image search and do not violate any copyrights.