20-23 march 2018 - microsoft...20-23 march 2018 stamford bridge, london agenda sponsors v30 if you...

AGENDA PREVIEW

WEDNESDAY – CONFERENCE DAY 1

09:00 - 19:00 Exhibition Open

10:00 - 17:30 World Cup and Beyond (Track)

10:00 - 17:30 GlobalMarketProfiles(Track)

10:00 - 17:30 Betting on Innovation

10:00 - 17:30 AffiliateInsiderBootcamp

17:00 - 18:00 StadiumToursofStamfordBridge

17:00 - 19:00 NetworkingDrinksinExhibitionArea

19:00 - 20:00 NetworkingDrinksatFrankie’s,theTrustlyBar

20:00 - 02:00 OfficialPartyatNamco Funscape London

TUESDAY

10:00 - 18:00 EuropeanLotteriesForum(MembersOnlyevent)

14:00 - 16:30 GaminginHolland(TheDutchOnlineGamingMarket)

15:00 - 22:00 Pre-registrationattheOfficialHotel

17:00 - 00:00 Networking&DrinksatFrankie’s,theTrustlyBar

More info @ http://sbcevents.com/betting-on-football-2018/

MARCH

21

MARCH

20

THURSDAY – CONFERENCE DAY 2

09:00 - 17:30 Exhibition Open

10:00 - 17:30Leadership(Track)

10:00 - 17:00 CustomerJourney(Track)

10:00 - 17:30 SBCSponsorshipForum(invitationonly)

10:00 - 17:00 EsportsInsiderSuperForum

17:00 - 18:00 StadiumToursofStamfordBridge

17:00 - 20:00 NetworkingDrinksatFrankie’s,theTrustlyBar

20:00 - 02:00 ClosingPartyatUnder the Bridge

FRIDAY

10:00 - 13:00 CasualNetworking

12:00 - 13:00 StadiumToursatStamfordBridge

MARCH

22

MARCH

23

20-23 MARCH 2018 Stamford Bridge, London

AGENDA SPONSORS

v30

If you need any further details please contact:PaulMills,ChiefOperatingOfficer,SBCGlobal,[email protected],+44(0)7788405551AndyMcCarron,ManagingDirector,SBCGlobal,[email protected],+44(0)7782311768RasmusSojmark,Founder/CEO,SBCGlobal,[email protected],+44(0)7890495353

FURTHER DETAILSAlldestinationspertainingtothe BettingonFootballconferencecanbefound ontheofficialwebsiteorconferenceapp.

http://frankiessportsdiner.com/

https://namcofunscape.com/london



http://underthebridge.co.uk/

LIFE BEYOND THE BONUS: WILL PRICE BOOSTS RULE THE ROOST?Withsign-upbonusesincreasinglyunderpressurefrombothcustomersandmarketing,whatalternativescanoperatorsuse to reach their audience?

SPEAKERSManuel Stan, Central Brand Marketing Director, Kindred GroupFlorian Guede, CMO, MybetEddie Bennett, Managing Director, Boylesports

MODERATORGeorge Elek,HeadofMediaRelations,Oddschecker

MATCH DAY LIVE – ENGAGING CUSTOMERS IN A LIVE ENVIRONMENTBettingnowplacesanoptimalemphasisonlivecustomerdynamics–justlookatdesignerbetsforanexampleofthis,andengagement,buthowisthismanagedefficiently?

SPEAKERSEndre Nesset,InterimDirectorofSports,GamingInnovationGroupMatt Scarrott, Director of Sportsbook&VIP,BetvictorMark Powell Bevan,HeadofMarketing & Content, Paddy Power Betfair

MODERATORMeir Moses, VPBusinessDevelopment,DonBestSports

DFS – FANTASY’S LAST GREAT OPPORTUNITY IN EUROPE?IstheWorldCupthelastbigopportunityforfantasysportstobreaktheEuropeanmarket?Orarewejustatthestartofsomethingbig?

SPEAKERSValery Bollier, CEO, OulalaJohn Gordon,CEO,PremierPuntBjorn Fjellby, COO, ScoutGamingGroupJeffrey Haas, Chief International Officer,DraftKings

MODERATORSam Cooke, Editor,EsportsInsider

SPAIN – A NEW WINDOW OF OPPORTUNITYWiththelicensingprocessstillopen,whatopportunitiesexistinoneofthehotbedsforsportandfootballinparticular.

SPEAKERSJacob Lopez Curciel, CEO, OPTIMAMikel López de Torre,ChairmanofJdigitalSpain,SportiumChristian Tirabassi, Senior Partner, FicomLeisurePablo Ortiz,GroupSalesDirector,Baskonia-AlavésGroup

MODERATOR:Willem van Oort, Founder, GaminginSpain

ITALY – LIVING WITHOUT THE WORLD CUPItalyarestayingathomethissummer–forthefirsttournamentsince1958.HowwillbookmakersgenerateinterestintheWorldCup?

SPEAKERSFabio Schiavolin, CEO, SNAITechFrancesco Carione, Managing Director, La Gazzetta dello SportQuirino Mancini, Partner, Tonucci &PartnersMarco Castaldo, CEO,Microgame

MODERATORDavid Clifton, Director, Clifton Davies

SCANDINAVIA – SURVIVAL OF THE FITTESTWhatcanbettingstakeholderslearnfromNordicplayers,asinvestorsplaceahigheremphasison international growth and creatingdynamicbrandandproductpropositions.

SPEAKERSJesper Soegaard, CEO, Better CollectiveJari Vahanen,SeniorVicePresident,VeikkausIsmail Vali, Director of Marketing - NordicBet,Consultant

MODERATORMorten Ronde, CEO, NordicGambling

THE SOCIAL MEDIA HACKS WORKSHOPHeardofsocialchannelsbutnoideahowtoharnessthebeast?Jointhisinteractiveworkshoptolearnthelatesttrends,hacksandconversationtacticstocreateengaging content, convert value customersandbuildamembershipcommunitythatdrivesincrementalrevenuetoyouraffiliatebusiness.

SPEAKERSarah Sangster, Digital Marketing Specialist,SangsterDigital

THE “REAL DEAL” SEO WORKSHOPEver wanted to know how you can improveyourrankingsorperforma detailed SEO audit? Andy will be revealing exactly how to audit your ownsite,spottheunicornSEOtacticsthatwilldriveincreasedtrafficspecifictosportsbetting.There’s also an opportunity to win an intensive Audit worth £4,500 with Andy to growth hack your affiliate site.Sodon’tmissit!

SPEAKERAndy Edwards, CEO, Mad About Media

12:05 – 13:00THE BIG LINK DEBATEThissessiondiscusseswhyyousimplycannotignorelinkbuildingaspartofyourwebsitegrowthstrategyandexactlywhatstrategiesarerequiredforsportsbettingaffiliatestomakeitsuccessful.NickGarnerwilldeliverdetailedinsightsonwhatGooglewantsin2018andhowyoucanmakethatworkforyoursportsbettingaffiliatesite.

SPEAKERNick Garner,Founder,RizeDigital

GLOBAL MARKET PROFILESHARRISSUITE

AI BOOTCAMPBONETTISUITE

WORLD CUP AND BEYONDDRAKESUITE

BETTING ON INNOVATIONHOLLINSSUITE

20-23 March 2018, Stamford Bridge, London

WEDNESDAY – CONFERENCE DAY 1Download the Conference App for conference updates and delegate access. Search for "SBC Events" in the iOS App store or the Google Play App Store.

10:15–

11:00

11:20 –

12:05

12:05 –

12:50

ADDRESSING THE COMPLEXITIES OF CONTEXTUAL MARKETING FOR IN-PLAYContextualmarketingtakesonyetanotherdimensionforsportsbooks,ascustomersarenotjustacrossdevicesandchannelsbutalsohaveexpectationsofrealtimeexperiencesbasedonchangingodds,eventsandbettingbehaviours.Howdoyouaddressthesechallenges?

SPEAKERSBrendan O’Kane,CEO,OtherLevelsRichard Harris, formerHeadofOnlineMarketing,PaddyPowerBetfair

WORLD CUP ACQUISITION: TURNING TOURNAMENT PUNTERS INTO REPEAT PLAYERSAsessionlookingatuncoveringthespecificbehavioralpatternsthatdistinguishesthedifferentWorldCupPuntersfromoneanotherandfocusonhowtomaximisetheirlongtermretentionandvalue.

SPEAKERMottiColman,DirectorofNewBusiness,Optimove

PLAYING THE GAME – HOW TO ENGAGE AND MONETISE NON-BETTING FOOTBALL FANSAsboththecostofacquiringnewcustomersandtherateofchurnincrease,thissessionexplorestheopportunityfornewgametypestoemergethatappealtothebroaderfanbase,addressingthechallengeofhowtoengageandmonetisenewcustomers.

SPEAKERBruce Bale, CEO, Sportdec

OPTA & SKY BET’S BLUEPRINT FOR PLAYER PROPS PERFECTIONOptaandSkyBetexposewhat’schangedtodrivetheboominbettingonplayerandteamstats,tipsandtrapsforoperatorsandwhyfansmayneverwatchfootballthesamewayagain.

SPEAKERSShane Gannon, SVP,PerformBettingAndy Wright, HeadofSports, SkyBetting&GamingDuncan Alexander,@OptaJoe,OptaChiefAnalyst

10:15–

11:00

11:20 –

11:50

11:50 –

12:20

12:20 –

12:50

11:00 – 11:20 REFRESHMENT BREAK 11:00 – 11:20 REFRESHMENT BREAK11:00 – 11:20 REFRESHMENT BREAK

AGENDA SPONSORS







SPORTS MEDIA – CUTTING THROUGH THE NOISE WITH QUALITY CONTENTFacebookandTwitterwillbekeybattlegroundsthissummer–butwillothernetworksandmediaprovide better ROI?

SPEAKERSChris Harrison, IndustryHead –PerformanceMarkets,GoogleDr. Matthias Kirschenhofer, Managing Director of Entertainment,Sport1MediaGmbHMark O'Donnell, HeadofBetting&Gaming,TrinityMirrorJimmy Lloyd, Sun Sport Content DevelopmentEditor, NewsInternationalDavid Duffield,VPofSales, Minute Media

MODERATORDavid Knight, International Media Expert

SPEAKING WITH INTEGRITY – THE LATEST TACTICS AGAINST MATCH FIXINGWiththenextWorldCupinRussiaandQatar,thereismorefocusthaneveronfootballintegrity.Howarebookmakersworkingwithfootballtokeepoutthefixers?

SPEAKERSJake Marsh,HeadofIntegrity,PerformEric Konings, SportsBettingIntegrityOfficer,KindredGroupGilles Maillet, Sport Integrity Director,LaFrancaiseDesJeuxGiancarlo Sergi, General Secretary, GlobalLotteryMonitoringSystem(GLMS)

MODERATORMorten Larsen, ChiefAnalyst,OxfordResearch)

AFRICA – TACKLING CHANGING LAWSHowtooperateeffectivelyinafootballmadregionwithanarrayofdifferentandfluidruleswhenitcomestosportsbetting.

SPEAKERSMathew Symmonds, CEO, WebAnalysisSolutionsIan Hogg,Investor,BetBoss.co.keMartin Sack, Group Manager: OnlineBusinessDevelopment, Sun InternationalSergei Portnov, CEO,Parimatch

USA – MAKING AMERICA A GREAT MARKET AGAINWillit,won’tit?TheUSmarketcouldbethebiggestbettingmarketontheplanet-butitalldependsontheSupremeCourt.Buthowwouldthemarketlook?WhatdoUSpunterswant?

SPEAKERSParis Smith, CEO, PinnacleRobin Roy, DirectorofSales:NorthAmerica,BetradarIan Penrose, FormerCEO,SportechMark Blandford,Founder,Sportingbet

MODERATORDavid Sargeant, CEO, iGamingIdeas

14:00 –

14:45

14:45–

15:30

CONTENT STRATEGIES FOR NEW & EXISTING SPORTS BETTING AFFILIATESHowtobuildyourbrandwhilstclimbingtheSearchEngineResults.Thissessionwilldeliveranindepthanalysisofthesportsbettingenvironmentandhowaffiliatescangrowthhacktheirtrafficcreatinginnovativecontentstrategiesthathelp build a brand voice and engageatargetedaudience.

SPEAKERMartin Calvert, Marketing Director, BlueClaw Media

STARTING YOUR ESPORTS JOURNEYAnin-depthanalysisofthecurrentesportsmarketandtrends.Inthissessionyou’lllearnhowyoucanusethischannelasanearlyadoptertomonetiseyourbusinessusingtheinfrastructureyoualreadyhaveinyoursportsbettingaffiliatebusiness.Exactlywhatyouneedtoknowtomakemoneyinthischannel.

SPEAKER:Per Wolf, EsportsExpert

INNOVATION IN AUTOMATION – THE TRADING ROOM OF THE FUTUREAfter derivative pricing and in-play bettingfirstbroughttheneedforautomationtothetradingroom,whatisthefutureofpricingautomationfortheindustry?

SPEAKERSLeigh Herdman, CEO, AlgoSport

DEVELOPMENTS IN PAYMENTS: TREAT YOURSELF TO AN ‘INSTANT’ LIFTAscustomersseekinstantpaymentgratification,Trustlyassesseshowbookmakerscanaccentuatetheirincentives,bonusesandoffersthroughinstantpay-outproducts.

SPEAKERNicholas Tucker, HeadofSales,Trustly

RESOLVING TWO ‘PAIN POINTS’ FOR A SPORTS BETTING BUSINESSTCMInplaydiscussesdisruptingcustomeracquisitionandtrafficmonetisationwithamobile-firstsocialgamingstrategy.

SPEAKERJim Yu, CEO&Founder,TCMInplay

A NEW APPROACH – IDENTIFYING GLOBAL TRENDS IN SUSPICIOUS BETTING PATTERNS 2017Presentingkeyfindingsfromaforthcomingreportthatexaminesglobaltrendsinirregularfootballbettingpatterns,thissessionwillprovidestakeholdersinfootballintegritywithinsightsderivedfrominnovativetechniquesusinginside-the-marketexpertiseanddataanalyticsinapioneeringpartnershipbetweenthe PerformGroupandStarlizardIntegrityServices.

SPEAKERSJake Marsh,HeadofIntegrity,PerformAffy Sheikh, HeadofIntegrity,StarlizardIntegrityServices

15:30 – 16:00 REFRESHMENT BREAK

14:00 –

14:30

14:30–

15:50

15:00 –

15:30

16:00 –

16:30

15:30 – 16.00 REFRESHMENT BREAK


AGENDA SPONSORS

12:50-14:00 NETWORKING LUNCH BREAK

TRANSFER WINDOW – KEEPING PLAYERS ENGAGED FOR THE NEW SEASONAfterinvestingonnewcustomers,whatoptionsdooperatorshavetokeepsignupswarmbeforetheonsetofthenewdomesticseasons?

SPEAKERSSimon Westbury,ChiefCommercialOfficer,VSoftcoMartin Wachter, CEO, Golden RaceTim Green, CEO,HighlightGamesRichard Terry,SeniorGamesProducer–VirtualsLive,Inspired

MODERATORKelly Kehn, PrincipalConsultant,KellyA.KehnConsulting

FINDING A PARTNER – THE HIDDEN BENEFITS OF FOOTBALL SPONSORSHIPShirtsponsorshipisaveryvisiblemethodofmarketing,butwhatotherassetshelpreachthefanbase?DotheotherpartnershipoptionsprovidemoreROI?

SPEAKERSHarj Hir,HeadofPartnershipsEngagement,LeicesterCityFootballClubClive Russell, Managing Director, BDSportsRightsPhil Canavan, Director, SEM GlobalShaun Simmonds,HeadofMarketing,Europe,Sportpesa

MODERATORJaap Kalma,FormerChiefCommercialOfficer,ACMilan

ASIA – EFFECTIVE WAYS TO REACH AN AUDIENCEHowareoperatorstacklingtheopaqueregulatorylandscapeintheregion?Whichisthemosteffective way of reaching the end user?Expensivesponsorshiporsocialmediaandnewtechnology?

SPEAKERSJim Yu, CEO, TCM InplayBill Mummery, Executive Director, SBOBETArchie Watt,CFO,LuckboxAdriaan Brink, CEO, BetterBetting

MODERATORNelson Ferrigni, Managing Director, OgounConsulting

EASTERN EUROPE – NOISY NEIGHBOURSWhatkindofanopportunitydoesaWorldCupinRussiaprovidefortheindustryinnearbymarkets?

SPEAKERSStilian Shiskov,CEO,Sportal.bgMartin Lycka,formerSeniorInternationalLegalCounsel, Paddy Power BetfairLasha Machavariani, CEO, Setanta SportsMediaVeiko Krünberg, Managing DirectorofOnlineOperations&Sportsbook,Olybet–OlympicEntertainmentGroup

MODERATORMilena Dimitrova, Founder,ThinkiGaming

DESTINATION AFRICA – NEGOTIATING THE NEXT BIG IGAMING AFFILIATE MARKETFromNigeriaandKenyatoSouthAfrica,sportsbooksinsub-SaharanAfricaareincreasinglydiversifyingtheirmarketingmixestoincludetheaffiliatechannel.Offeringsignificantrevenueopportunitiesforsavvy,affiliates,IncomeAccesshasgatheredtogetherapanelofaffiliates,aswellaslocalbrandsandserviceproviders,tosharetheirperspectivesaboutthenextbigdestinationforaffiliatemarketing.

SPEAKERSarafina Wolde Gabriel, VPOperationsIncomeAccess PaysafeGroup

MENTOR SESSION: GROWING YOUR SPORTS BETTING AFFILIATE BUSINESS InthissessionMarcoswillsharewithyouhisdetailedexperiencesandinsightaboutbuildingasuccessfulsportsbettingbusinessinacrowdedmarket.He’llsharejourneyhe’shadgrowingtheCleverAdvertisingGroupandhelpyounavigatethecompetitivelandscapetofindgrowthhackingforpersonalsuccess.

SPEAKERMarcos Oliveira,ChiefAffiliateOfficer,CleverAdvertisingGroup

17:00-19:00 Networking Drinks in Exhibition Area

19:00-20:00 Networking Drinks in the Trustly Bar – sponsored by

20:00-02:00 Official Networking Party at Namco Funscape London – sponsored by

The venue is located in London’s magnificent County Hall, right next to The London Eye, on London’s South Bank.The venue offers free use of 200 arcade machines, 14 bowling lanes, table tennis, pool tables, bumper cars, laser mazes, escape rooms, DJs, dance floor, lounges, and of course bars with drinks for everyone.

NETWORKING DRINKS OFFICIAL NETWORKING PARTY



16:00 –

16:45

16:45 –

17:30

BLOCKCHAIN – A TRUE GAME-CHANGERBlockchainissettodisrupttheentirebettingmarket.Itwillincreasetransparency,opennewmarkets,providetheabilitytodrivedowncostsbyreducingtransactionfeesandinturnprovideoperatorswiththeabilitytogivebetterodds.Thequestionishowquicklythiswillhappen.

SPEAKEREugene Malahov, CMO, ProofofToss

HOW TO INCREASE TURNOVER BY BRINGING LIVE BETTING TO THE CUSTOMERCallstoactionarenotanexactscience,anddifficulttopulloffinaliveenvironment.Butwhatifcustomerscouldsettheirowncallstoactionbychoosingtheparameterstheyareinterestedin?Howwouldthisincreaseengagement?

SPEAKERSFredrik Fröst, HeadofProduct,Triggybet.comDaniel Svenson,CTO,Triggybet.com

16:30 –

17:00

17:00 –

17:30





AGENDA SPONSORS


THURSDAY – CONFERENCE DAY 2Download the Conference App for conference updates and delegate access. Search for "SBC Events" in the iOS App store or the Google Play App Store.

DEBATE: THE PHILOSOPHY OF GAMBLINGWhatroledobookmakersplayinsociety?Howcansociety,andtheindustry,strikeanacceptablebalance between the potential benefitsofbettingandits potentialharms?

SPEAKERJonathan Wolff, Blavatnik Chair of Public Policy, Blavatnik School of Government,UniversityofOxford

INVESTMENT PANEL – WHERE IS THE ATTRACTIVE RISK?Withmajorconsolidationinthemarketinvolvingthebigplayers,whereisthevalueforotherinvestment.Whatishappeningintheaffiliatesector?

SPEAKERSMarek Smrha,InvestManager,PentaInvestmentsDavid Shapton, Partner, Akur CapitalMichal Kopec, HeadofM&A, Better CollectiveDavid Levy,BusinessDevelopmentDirector, XL Media

MODERATORDavid McLeish, Partner, Wiggin

CREATIVE APPROACH – WHY THE TRADING FUNCTION IS THE PERFECT ENVIRONMENT FOR INNOVATIONHowthecreationofdevelopmentssuchas‘requestsomeodds’showsthereisstillroomfornewthinkingamongstthemosttraditionalofbookmakingskills.

SPEAKERSTom Palin, HeadofFootball,Sporting IndexSam Hill, BusinessDevelopmentDirector,BetgeniusAndy Wright, HeadofSports, SkyBetting&GamingSteen Madsen, Managing Director, BetssonGroup

MODERATORConall McSorley, BusinessDevelopmentDirector,GBETechnologies

BRIDGING THE GAP – GETTING CUSTOMERS OVER THE THRESHOLDGetting people to notice the brand isonething–butconvertingthemintoaccountsisawholeotherskill.Areskilledaffiliatesthebestconversiontool?

SPEAKERSTom Ustunel,Betting&GamingDirector,SunBetsAlexis Murphy, CEO,betFIRSTTina Thakor-Rankin, Principal Consultant,1710GamingFrancesco Carione, Managing Director, La Gazzetta dello Sport

MODERATORPaul McNea, Director, iGamingPerformance

SHOW ME THE MONEY – PAYMENTS, AML, FRAUD PREVENTIONThere'sabalancingactbetweenasmoothregistrationandasaferegistration.Whatcanbedonetoimprovetheexperiencewithoutimpactingthechecks?

SPEAKERSMarc Wood, HeadofGaming,Pay360Tim Criddle, Senior Security Specialist,AkamaiMatthew Harrod, International PaymentSupport,Processing.comTim Pine,ChiefProductOfficer,W2Global Data

MODERATORBryan Blake,CEO,Hexopay

UX MARKS THE SPOT – BUILDING THE PERFECT CUSTOMER ENVIRONMENTThesmallermobilescreenisstillabigheadacheforoperatorsandcustomerswantingsimplenavigation.Whatcreativewaysaretheindustryusingonthischallenge?

SPEAKERSGuy Sever, HeadofGaming,365ScoresAndreas Bardun, CEO, MobileGamingInnovationAdam Wilson, Co-founder, Bookee

MODERATORNikos Chalikias,CEO,Favbet

10:15–

11:00

11:20 –

12:05

12:05 –

12:50

UNDERSTANDING THE ESPORTS ECOSYSTEM: WHO'S WATCHING, WHAT'S IT REALLY WORTH AND WHY SHOULD TRADITIONAL SPORTS CARELet'sgetthebasicstieddown, whoarethestakeholdersinesports,where'sthemoneycomingfrom(andgoing),wherecoulditbecomingfromandwhyshouldtraditionalsportsclubsand leaguesgiveadamn.

SPEAKERSJames Dean,MD,ESLUKMark Cox,UKHeadofPublishing,RiotGamesMichael ‘ODEE’ O’Dell, General Manager,TeamDignitasViktor Romaniuk Wanli, CEO, Kinguin

MODERATOR:Ian Smith, Commissioner,ESIC

KEYNOTE – RUUD GULLITBallonD’OrwinnerandDutchfootball legend Ruud Gullit will taketothestageathisformerstompinggroundtodiscussthecrossoveroffootballandesports.GullitrecentlylaunchedTeamGullit,aFIFAesportsacademy,soisverymuchcaughtupinthecrossoverofthetwoworlds.

12:10 – 12:50SPORTS CLUBS IN ESPORTS: THE STORY SO FARByourcounttherearemorethan180sportsclubsinvolvedinesportstosomedegree.Butthebiggerquestioniswho'sdoingitwell, what are they doing, what worksandwhy.

SPEAKERSColin Johnson, HeadofFIFA,RLandSFV,FnaticandASRomaChristian Sørensen, CEO, North Pedro Honório da Silva, CEO, QwattieSportsAgencyPaul Rayment, Marketing Manager, Goal–PerformGroup

MODERATORDom Sacco,HeadofContent,BritishEsportsAssociation

SNAPSHOT – SPONSORSHIP IN FOOTBALLAlookatthecurrentstateofplayaroundgamblingsponsorshipinfootball.

SPEAKERSJaap Kalma,SBCFootballAmbassador

THE POWER OF THE PREMIER LEAGUEAlookatthehistoryofgamblingshirtsponsorshipinEngland;fromBetfair to ManBetX

SPEAKERScott Longley, Director, Clear ConciseMedia

MEASURING MARKETING – HOW TO CALCULATE ROI BEYOND CUSTOMER ACQUISITIONAnanalysisofhowbettingoperatorsmeasuresuccessandhowfootballclubscanprovidethosemetrics.CanwecalculateaholisticROI?Dooneseasondealsmakesense?

SPEAKERSMarco Nazzari, Managing Director, Europe,NielsenSports

PANEL: GLOBAL PRODUCT – THE OPPORTUNITIES SURROUNDING REGIONAL PARTNERSHIPSThelargerclubsareabletoofferregionalpartnerships–aretheseasvaluableasshirtsponsorships?Whataretheadvantagesandopportunitiesaroundregionalpartnerships?

SPEAKERSGiorgio Ricci, Co-Chief Revenue Officer,JuventusRory Anderson,Consultant,12betEd Pownall, Global PR Director, Bodog Brand

MODERATORTom Washington,HeadofPR&Communications,Betgenius



10:00–

10:30

10:30–

11:00

11:20 –

11:50

12:10 –

12:40


11:50 – 12:10 INTRODUCTION BREAK

CUSTOMER JOURNEY TRACKHARRISSUITE

SBC SPONSORSHIP FORUMHOLLINSSUITE

ESI SUPER FORUMBONETTISUITE

LEADERSHIP TRACKDRAKESUITE

AGENDA SPONSORS



REGULATION – IS THERE A BACKLASH COMING?Insomeofthemoreestablishedbettingjurisdictionsarenowpushingbackontheindustry,particularlywithregardstomarketing.Isthisanaturalcycleoristheindustryatfaultfornotselfregulating effectively?

SPEAKERSStephen Ketteley, Partner, WigginRichard Hayler, Managing Director, IBASBritt Boeskov, CPO, Kindred GroupAndy Taylor, Regulatory Policy Executive,CommitteeofAdvertisingPractice(CAP)Andy Taylor, Regulatory Policy Executive,CommitteeofAdvertisingPractice

MODERATORPeter Greenhill, CEO, Creative 3DWeb

AFFILIATE CEO PANEL – NAVIGATING A CHANGING ENVIRONMENTThefuturelandscapeforaffiliatesishardtodiscerngiventheregulatory crackdown and the hugeamountofconsolidation.Whereisthesectorheading?

SPEAKERSInbal Lavi, CEO,Israel,XLMediaDan Grigorescu, CEO, BetBrainMarcos Oliveira, ChiefAffiliateOfficer,CleverAdvertisingGroup

MODERATORLee-Ann Johnstone, Founder,AffiliateInsider

AS YOU LIKE IT – THE OMNI CHANNEL CHALLENGE360viewsofthecustomershouldalsoextendtothecustomerhaving360degreeaccesstotheoperator.Butisofferingthesameexperienceacrossallplatformsonlypossibleforthebiggestoperators?

SPEAKERSValentyn Kyrylenko, VPBusinessDevelopment,BetinvestAthanasios Rigas, Trading Director, OPAPKeith O’Loughlin,EVPSportsbookOpenbet, SG DigitalPeter Woodfine,BusinessDevelopmentDirector,Vermantia

MODERATOREugene Delaney, Director, Racing PostB2B

NEW GROUND – DO RETENTION VALUES NEED TO BE RETHOUGHT? Giventhecostofacquisition,andthepoliticalfalloutover-promotioncancause,hasthetimecomeforCRMtostartbreakingacceptedwisdomsonplayerlifetimevaluesandbecomeakeystrategicpoint?Howcanoperatorsengagetheirexistingcustomerbasemoreeffectively?

SPEAKERSLeigh Noy, SolutionsEngineer,OptimoveMotti Colman, Director of New Business,OptimoveRussell Mifsud,AssociateDirector–Gaming,KPMGMaltaSean Keogh, CPO, Mybet

14:00 –

14:45

14:45–

15:30

ESPORTS TEAM OWNERSHIP: A WORTHY INVESTMENT? Therehavebeenplentyofsportsstakeholdersbuyingstakesinesportsteams,orjustbuyingthemoutright,inthepastyear.RelativetoPremierLeagueandNBAteamsthey'restillgoingcheap,butisitagoodinvestmentandonwhatdoyoubasethatanswer?

SPEAKERSNikolaj Nyholm, CEO,RFRSHNicolas Maurer, CEO,TeamVitalityBen Woodward, Co-Founder,CodeRed AgencyKieran Holmes-Darby, MD, exceL Esports

MODERATORMike Stubbs,Esportsjournalist(M)

SPONSORSHIP IN ESPORTS AND WHY BRANDS NEED TO PLAY A DIFFERENT GAMESponsorshipinesportsisontheup,whichisnosurpriseinanentertainmentindustrythat’spredictedtobeworthover$1bnby2020.FromMercedes-BenztoMcdonalds,findoutwhatworks,andperhapsmoreimportantly,whatdoesn’twork.

SPEAKERSFrederic Weil, PartnershipsManager,FnaticTomek Borowka,EsportsandMarketing Manager, Super Evil MegacorpJakob Lund Kristensen,FounderandEVPSale,RFRSHEntertainmentSeb Carmichael-Brown,CommercialDirector,HashtagUnited

MODERATORDuncan McMonagle,SVP&GM,Minute Media (DBLTAP) (M)

PUBLIC PERCEPTION – TACKLING NEGATIVE CONNOTATIONSHowcanclubsandbettingbrandsworktogethertotacklematchfixingandproblemgamblingissues?Shouldsocialresponsibilityinitiativesbeincludedaspartofsponsorshippackages?Playereducationonanti-matchfixingschemes?

SPEAKERSSteve Donoughue, ConsultantRuud Gullit,FootballAmbassadorSimon Barker, AssistantChiefExecutive,ProfessionalFootballersAssociation(PFA)

MODERATORGemmaBoore,Associate,Mishconde Reya LLP

LEAGUE POSITION – ROUND TABLE DISCUSSIONS30minuteroundtablesessionsonfourofthemajorfootballleagues.LaLiga–Spain,SerieA–Italy,EPL–England,EFL–England

SPEAKERSGeorge Harborne, Senior Partner AcquisitionManager,AstonVilla

ACTIVATION – THE CREATIVE WAYS OF ENGAGING WITH AN EXISTING FAN BASE3x10mincasestudiesonmarketingobjectivesandmakingsponsorshipwork –ContentStrategy–Offlinemarketing

SPEAKERSColm Ó Méalóid, COO, SportegoJoe Lovelace, Marathonbet






14:00 –

14:30

14:30 –

15:00

16:00 –

16:30




AGENDA SPONSORS

12:50-14:00 NETWORKING LUNCH BREAK 12:50-14:00 NETWORKING LUNCH BREAK

12:50-14:00 NETWORKING LUNCH BREAK – ESI & SpecialEffect Tekken

Showdown – Clarke Suite

NETWORKING DRINKS OFFICIAL NETWORKING PARTY



16:00 –

16:45

16:45 –

17:30

17:00-20:00 Networking Drinks in the Trustly Bar – sponsored by

17:00 –

17:30

CEO PANEL – RUSSIAN REVOLUTION: WHY THE WORLD CUP IS KEY TO FUTURE BUSINESSEverytwoyearsamajorfootballtournamentcandeterminetheprospectsofacompany,sohowdofirmsplanforthisstrategically?

SPEAKERSMarkus Peuler, CEO, MybetMarcus Brennan, CEO, BetBrightConleth Byrne, Managing Director, TheFootballPoolsJesper Karrbrink, CEO, Mr Green

MODERATORGerard Starkey, Senior Communications,Kambi

16:45 – 17:45SUPPLIER PERSPECTIVE - LANDS OF OPPORTUNITY - AMERICAS AND BEYONDWiththeUSsportsbettingmarketonthevergeofopening,amongothers,howaresuppliersplanningfortheopeningofthenewmarkets?

SPEAKERSTiago Almeida, CEO, SportingtechJavier Manceñido,VPSales,OPTIMAMax Meltzer,ChiefCommercialOfficer,KambiAndrew Cochrane, Chief CommercialOfficer,SBTechDavid McDowell,CEO,FSBTechnology

MODERATORLee Richardson, CEO, GamingEconomics

RISKY BUSINESS - HOW TRADING CAN BE A DIFFERENTIATOR IN A CROWDED MARKETUntilnowbonussignupoffershavebeenthekeycompetitivebattleground,butwithincreasedregulatorypressuresonthesepromotions,isthedooropeningforbookmakerstocompeteintermsoftrading?Howfarcanwegoingivingcustomersmorecontrol?

SPEAKERSPaolo Personeni, MD Managed TradingServices,BetradarMarco Blume, Trading Director, PinnacleZeno Ossoko, Consultant,formerMDBetstarsMark Hughes, CEO, Banach Technology

MODERATORChris Duncan,Advisor,Oddslife

FAIR PLAY – RESPONSIBILITY IN ACTIONBettingoperatorsareurgedtouptheirsocialresponsibilityproficiencies,buthowcanindustrygovernance create a better and moreinclusiveprogram,whichcatersforallbetting,socialandsportingstakeholders.

SPEAKERSMaris Bonello, Integrity Lead, Kindred GroupSharon Byrne,Chair,IrishBookmakersAssociationPeter Greenhill, CEO, Creative 3Dweb

MODERATOR:Anna Hemmings, CEO,GamCare

MEDIA RIGHTS AND BROADCASTING IN ESPORTSTwitchhasensuredmostpeopleexpecttowatchthebestofthebestinesportscompeteatnocost.Mediarightsandbroadcastingdealsareaninevitablepartofesportsgrowthhowever,andwe'veseensomeexclusivedealsbegintobesignedsuchasthatbetweenESLandFacebook.Buttheseexclusivedealscomewiththeirownproblems.What’sthefutureofmediarightsandbroadcastinginesports?

SPEAKERSMartin Wyatt, HeadofPartnerRelations,GfinityHeather ‘Naysayerz’ Dower, MarketingandCommunicationsManager,ESLUKPerry Smith, Director of Content Partnerships,GinxTVJames Watson, HeadofEsports,Sportradar

MODERATOR Kirsty Endfield, Founder,SwipeRight PR (M)

16:50 – 17:30ABIOS - THE ESPORTS DATA ROUNDTABLE EsportsdataandanalyticscompanyAbioswilldiscusstheesportslandscapeandthematchdatasupportingtheindustry.Whatarethechallengesofsourcingaccuratedatainesports?Thiswillalsolookatthelivedata‘problem’,thedifferencesacrossgamesandmoreinasessiondesignedtobeasinteractiveaspossible.Inshort,allyouresportsdataquestionswillbeansweredhere.

SPEAKEROskar Fröberg,CEO,Abios

BIG DATA, SOCIAL NETWORKS AND THE EVOLVING NATURE OF PARTNERSHIPSAlookatthereachofclubsonsocialmediaandhowtheirdataisusedtothebenefitofpromotingbettingpartners.

SPEAKERSPhil Stephan,Director,TwoCircles





20:00-02:00 Official Closing Party at Under the Bridge – sponsored by

The closing party will run from 20:00 to 2:00 at ‘Under the Bridge’, which is Chelsea owner Roman Abramovich’s favourite london club. Besides being located below Stamford Bridge, the club was recently refurbished for £30 million, which makes it one of London’s top venues.

AGENDA SPONSORS

20-23 march 2018 - microsoft...20-23 march 2018 stamford bridge, london agenda sponsors v30 if you...

Documents