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For Marketing Parks & Recreation Programs with Social Media TRAPS East Region Conference February 5, 2015

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Page 1: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

For Marketing Parks & Recreation Programs

with Social Media

TRAPS East Region Conference

February 5, 2015

Page 2: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 3: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Get these slides here::http://sarahtpage.com/TRAPSEast/

http://sarahtpage.com/main-street/
Page 4: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Step 1:Open Instagram /

Take a photo

Page 5: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Step 2:Add

#TRAPSEasttag

Page 6: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Step 3: Upload to Instagram

Page 7: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Step 4: Stay tuned

Page 8: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Showcase What We Can Do

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Page 10: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 11: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Boost Your Posts

Page 12: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Facebook Boosted Posts

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Use Cover Photos As Advertising

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Source: Mari Smith

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Introduce Your Staff

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Use Hashtags

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#BrandAidTX

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Be Human

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The most awesome example EVAH!

Page 36: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 37: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Promote Events

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Page 39: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
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Page 41: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Get Mobile

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Page 44: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Start Scheduling

Page 45: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Scheduling on Facebook

1

2

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Scheduling on Facebook

4

3

Page 47: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Scheduling on Facebook

5

Page 48: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Try Instagram

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Page 50: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Instagram Content - Photos

Page 51: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Instagram Content - Videos

http://instagram.com/p/mU-HTfLUAs/
http://instagram.com/p/mU-HTfLUAs/
Page 52: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
http://instagram.com/p/tAzdhHAdoX/?modal=true
http://instagram.com/p/tAzdhHAdoX/?modal=true
Page 53: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

LOCK YOUR LOVE ON THE OLD RED BRIDGESaturday, February 14All Day; Lights until 10 p.m.Old Red Bridge in Minor ParkRed Bridge Road between Holmes and Blue River RoadTake your Valentine to Minor Park and celebrate your commitment by “locking your love” to the Old Red Bridge! The placing of love locks is a custom whereby couples affix a padlock to a bridge, fence, gate or similar fixture thereby proclaiming their unbreakable and everlasting love.The area will be lighted from 6-10 p.m. Valentine’s Day night so you can lock your love either before or after a romantic dinner. Be sure and take a picture and post with the hashtags #kcparks,#redbridgelovelocks and #LoveKC @makelovelocks@lockitz01

http://instagram.com/makelovelocks/
http://instagram.com/lockitz01/
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http://instagram.com/p/sPwsrNR44G/?utm_source=partner&utm_medium=embed&utm_campaign=video
http://instagram.com/p/sPwsrNR44G/?utm_source=partner&utm_medium=embed&utm_campaign=video
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Integrate Your Marketing

Page 58: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Source: Fargo-Moorhead CVB

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Page 60: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
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Page 62: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Start Pinning

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Ask Questions

Page 68: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
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Page 70: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Create Photo Opps

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Host a Contest

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Page 80: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Create a Facebook Ad

Page 81: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

• Why advertise on Facebook?Huge audience

Highly targeted

Cost effective

Lots of display options

EASY!

Page 82: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Use Twitter for Market Research

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Start a Blog/Become aSubject Matter Expert

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Page 87: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Highlight Facilities and Programs

Page 88: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
http://vimeo.com/110962104
http://vimeo.com/110962104
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Add User-Generated Content

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http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/

Automate your photo searches

http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/
Page 98: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Try Photo Repost

Page 99: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 100: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
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Showcase User-Generated Content

Page 102: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Watch This

http://eventstagr.am/
Page 103: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

BONUS!Follow Popular Memes (#TBT)

Page 104: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 105: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Can I Help?

Call Me!

Page 106: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512.914.8873

Instagram.com/stpconsulting

Pinterest.com/sarahtpage

http://sarahtpage.com/
mailto:[email protected]
Page 107: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Thank You!Questions?


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