20 link building stories that will save your site by sha menz

#SMX #31A1 @ShahMenz

Spotting stupid link building moves before you make them!

20 Link Building Stories That Will Save Your Site


about me

Hang out in link removal trenches

Penalty geek

I battle rampaging penguins

Never met a natural link I didn’t love

Volunteer firefighter


#

hashtag your heart out!


I’ve said it before, and I’ll say it again…


manipulating the link graph is like everything

else in life…


yes, he’s a super hero,


but there are far more important things


your super heroes could should

be doing


first


oldies, but goodies


anchor text

1.


clearly not

natural


paid links

2.


does this Adobe ad make you squirm a little?


just do it the right way


reciprocal link exchange

3.


Javascript & CSS tricks

4.


irrelevant, spun content

5.


footer fixing

6.


Yes, every letter is a link!


comment spam

7.


don’t assume it’s all about blogs


wiki-loading

8.


be careful of the “next big thing”


Wikipedia “link rot” tactics an easy catch


bad directories

9.


guest posting 10.


look for patterns & connections


guest posting


kiss-of-death domains

11.


guest posting


learn about suspect domains at domaintools.com


link networks

11.


redirect madness 12.


watch out for 3rd party redirect passes

through high quality domains


coupon capers 13.


forgot to fire the link builders

14.


Ensure previous link builders have been informed and are NOT building additional links


rogue themes, toolbars and plugins

15.


private blog networks

16.


don’t fall for the “undetectable” line


blackhats in white hats

17.


Don’t ask how long or how far…just RUN!!


one thoughtless step is all it takes…


help others to help yourself

18.


share your expertise

19.


loan a developer, teach a local class,

help fix a hack


20.


It’s all about doing the work


let’s talk about


which is actually


or maybe


so what do we know?


Not dead


disavows are still important


recognition of cleanup work will be quicker


results will be harder to spot


discounting of links will dampen effect

(where it is accurate)


effects may appear more granular


the only real results we see so far are


is your penguin


or


the walls are echoing with demands for

information


who is asking?


get ready for a rash of experiments


be hyper-vigilant


SEE YOU AT THE NEXT #SMX

THANK YOU!

20 link building stories that will save your site by sha menz

Marketing