20 october, v 0.1 © 2007 sdl international. company confidential. forward-looking information is...

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20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and does not necessarily represent the company’s outlook. SDL LSP Partner Advisory Board Update November 2 nd 2010 Phil Ritchie Chief Technology Officer, VistaTEC

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Page 1: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multipleassumptions and uncertainties and does not necessarily represent the company’s outlook.

SDL LSP Partner Advisory Board Update

November 2nd 2010

Phil Ritchie Chief Technology Officer, VistaTEC

Page 2: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

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Scope:

The SDL LSP Advisory Board will represent the voice of the LSP Partner community, across the different regions, presiding over technical and commercial aspects of the partnership. Its main objective will be to ensure LSP Partners receive ongoing value from the SDL LSP Partner program.0

LSP Partner Advisory board: Scope

Page 3: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

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LSP Partner Advisory board: Structure

SDL LSP Partner Advisory Board

2 Premier LSP Partner

Board Members:

Phil Ritchie, VistaTEC, Ireland

Paul Mangell, Alpha CRC, UK

2 Advantage Plus LSP

Partner Board Member

Steve DesmeulesACCU Translations,Canada

Tim Branton, aatranslations,UK

3 Associate LSP Partner

Board Member

Ralf Lemster, Ralf Lemster Financial TranslationsGermany

Mark RobinsonAlexikaUK

Gustavo BernausPalindromoSpain

1

SDL Board member

Massimo Ghislandi,

SDL Language Technologies

Page 4: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

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Objectives:0

Submit and support the commercial and technical requests of the LSP Partner Community

Influence Product Development direction

Co-ordination of commercial activities

Propose and manage co-operative activities budget

Central control mechanism over referrals (Services &Technology).

Direct input into SDL Management

Provide regular communication and support the LSP Partner group

Monitor LSP Partners for ethical behaviour

LSP Partner Advisory board: Objectives

Page 5: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

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Meetings:

In person meeting in 2010 to kick off LSP Partner Advisory Board. From then on attend one in-person meeting per year – scheduled alongside with major industry or LSP Partner eventAttend quarterly webex/ conference call or in person meeting.Take/ collate LSP Partner feedback:

Quarterly web survey on technical and commercial topics Quarterly surgery: Speak to your LSP Partner board member

TermInitial term is 12 months, board to decide future term length Further refine advisory board into further groups as necessary: i.e. regional, technical sub-groups etc.

Candidates:Candidates submit statements and brief biographiesFirst SDL LSP Advisory Board appointed. Next SDL LSP Advisory Board will be elected

LSP Partner Advisory board: Requirements

Page 6: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

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AGENDA:

9:00 - 10:00 Welcome, and Objectives of LSP Partner Advisory Board Keith Laska, Senior Vice President SDL Language Technologies

10:00 - 12:00 Product Development Presentation: SDL Roadmap, Affinity Phase 1 demonstration, review of plans for Affinity Phase 2, and product

development input from Partners Terry Lawlor, Vice President Product Management, Daniel Brockmann, Senior

Product Manager, John Vaudin, Development Manager, Erik de Vrieze, Development Architect

12:00 - 12:30 SDL Language Technologies Marketing Plan 2010 Massimo Ghislandi, Marketing Director, SDL Language Technologies

12:30 - 13:30 Lunch

13:30 - 17:00 LSP Partner Advisory Board session All board members set out the details of operations for the SDL LSP Advisory

Board in 2010

Kick-off meeting update

Page 7: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

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Key Actions: Product Development and Beta program for Affinity Phase 1:

PM: Alpha CRC and VistaTEC to beta test Affinity and also act as a filter for the rest of the LSPs in the group to elicit the features the group would like to see developed.

 

LSP Partner Program Expectations and Objectives:

SDL to consider new model of selling software, to include the cost of an enterprise solution to corporations via the LSP partner’s translation services charges to end customer. Decision to revisit this point when Affinity is released

KL: Asked all LSP Partners and board members to promote the adoption of SDL Trados Studio 2009.

PR: Proposed the creation of an online community for LSP Partners to include discussion groups/ forums by role specialization. This action is now complete: linkedin group for LSP Partners

 PM: Create new email groups for all members of the LSP Partner Advisory board to answer questions from their fellow LSP Partners. This action is now complete: [email protected]

KL: Put together proposal to create centralised terminology system for use by LSP Partners only.

 RL: The Advisory Board to take an action to further promote technology education and Certification amongst the LSP Partner group.

 PR: Create a central repository of information for all LSP Partners Partner portal with priority information and secure login area. AK to take the LSP Partner portal live in May. Action complete: Partner portal live.

 Issue a Press Release announcing the forming of the Advisory Board, the meeting, the partner portal going live and the LSP Partner community launch, technology wish lists. Action complete: PR published in July

Outcomes from Advisory Board meeting

Page 8: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

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Page 9: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

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Page 10: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

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What are LSP expectations from LSP Partner Advisory Board?

What would you like the LSP Partner Advisory Board to deal with?

LSP Partner input

Page 11: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multipleassumptions and uncertainties and does not necessarily represent the company’s outlook.

Thank you

SDL INTERNATIONAL PROPRIETARY/CONFIDENTIAL – INTERNAL USE ONLY

Copyright © 2007 SDL International. All rights reserved.

Page 12: 20 October, V 0.1 © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and

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Copyright © 2008-2010 SDL plc. All rights reserved.               

All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners.

This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.

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