20 - werbeartikel-verlag.de · tangible haptic advertising in all its facets promotional gift award...
TRANSCRIPT
Efficient target group communications
for the haptic advertising market
2020
02
Everyone is talking about content. But actually content is of no value in itself. What the banker in Mainhattan finds exceptionally interesting, only conjures up a weary smile on the faces of the farmers in the Main triangle. And vice versa. The relevance for the reader is the important aspect. The media landscape is becoming increasingly more diversified, the offers aligned to meet the needs of special target groups more and more precisely. On top of this, trade magazines are enjoying huge popularity on an ongoing basis. According to the “B2B Decision-makers’ Analysis 2017”, decision-makers spend 134 minutes a week on average reading trade publications – with an upwards tendency. In the informative editorial environment advertisements are perceived in a better light, too: 81% of the readers stated in the same survey that they had been motivated by advertisements on (purchase) actions.
Since its foundation in the year 1982, the WA Media GmbH has been focusing on haptic advertising and provides the promotional products trade on the one hand and the advertising end users on the other with all essential information on the market happenings, on new products, companies, laws, etc. The portfolio of trade magazines, newsletters and online media is differentiated and enables the respective target group to be addressed directly and specifically. Flanking measures such as the HAPTICA® live – the “Experience of Haptic Advertising” or the communication prize Promotional Gift Award round off the offer. The next pages give an impression of our company’s offer of promotional, communicational and information options.
MICHAEL SCHERERManaging Shareholder WA Media GmbH
03
02 EDITORIAL
04 PUBLISHING PORTFOLIO
06 PRINT07 Werbeartikel Nachrichten13 eppi magazine17 Promotion Products21 HAPTICA®
25 ONLINE & DIGITAL26 Web portals29 Newsletters: Advertising formats30 Newsletters: Publishing dates
32 EVENT & NETWORK33 HAPTICA® live35 Promotional Gift Award36 Social Media
37 SERVICES
40 TECH GUIDE41 Advertising formats42 Werbeartikel Nachrichten42 eppi magazine43 Promotion Products44 HAPTICA®
45 Data transfer
47 CONTACT
Contents
04
www.eppi-magazine.com
magazine for the european promotional products industry
ProductsTopics
ISSN 1435-5264 | Vol 22 | August 2019 | No. 130
Christmas & WinterSecond season
Body & SoulFitness, wellness, cosmetics, diet
Travelite/TitanThe wonderful lightness of travelling
Schäfer GroupMiniatures and brands
Sweden & FinlandCountry report
www.eppi-magazine.com
magazine for the european promotional products industry
ProductsTopics
ISSN 1435-5264 | Vol 22 | August 2019 | No. 130
Christmas & WinterSecond season
Body & SoulFitness, wellness, cosmetics, diet
Travelite/TitanThe wonderful lightness of travelling
Schäfer GroupMiniatures and brands
Sweden & FinlandCountry report
37. J
ahrg
ang
ISS
N 1
439-
3026
www.wanachrichten.de Nr. 386 Juni 2019
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37. Jahrgang ISSN 1439-3026
www.wanachrichten.de Nr. 386 Juni 2019
Nr. 386 Juni 2019
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Publishing portfolio
WERBEARTIKEL NACHRICHTENThe market insider – information for German-speaking promotional products resellers
EPPI MAGAZINEThe gate to Europe –the English-language magazine for the pan-European promotional products market
PROMOTION PRODUCTSProducts & ideas – for buyers of promotional products
05
FISHERMAN’S FRIEND: STARKE MARKE MIT FUN-FAKTOR
ZIELGRUPPE RADLER: SO WIRBT MAN SATTELFEST
NR. 16 // APRIL 2019 // ISSN 2193-0619 // WWW.HAPTICA.BIZ
GLASKLARE SACHE: WASSERWERFERWASSER FÜR AFRIKA
FISHERMAN’S FRIEND: STARKE MARKE MIT FUN-FAKTOR
ZIELGRUPPE RADLER: SO WIRBT MAN SATTELFEST
NR. 16 // APRIL 2019 // ISSN 2193-0619 // WWW.HAPTICA.BIZ
GLASKLARE SACHE: WASSERWERFERWASSER FÜR AFRIKA
Publishing portfolio
HAPTICA®
Campaigns & concepts – for creative minds and decision- makers from marketing departments and agencies
HAPTICA® LIVEThe experience –tangible haptic advertising in all its facets
PROMOTIONAL GIFT AWARDThe award – communication prize for haptic advertising
07
Werbeartikel Nachrichten is the leading trade magazine on the German-speaking haptic advertising market. Detailed product presentations outline novelties and current trends; portraits, trade show reports, company, personnel and market news keep the readers, who are exclusively industry insiders, up-to-date. Interviews with market participants, researched articles on business and marketing themes, the series “Product Safety”, “Digitalisation” and “Women on the move” as well as columns on legal issues or the market activities create an exciting environment for advertisers.
Werbeartikel Nachrichten
Target group Promotional products resellers (D/A/CH)
Language German
Print run (IVW tested, III/2019)/Pool of addresses 10,000 copies/approx. 14,000
Frequency Monthly
Subscription prices Germany W 42, other countries W 60
Web www.wanachrichten.de
Newsletter WA eLETTER
37. J
ahrg
ang
ISS
N 1
439-
3026
www.wanachrichten.de Nr. 386 Juni 2019
Nr.
386
Ju
ni
2019
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X XX
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X X
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37. Jahrgang ISSN 1439-3026
www.wanachrichten.de Nr. 386 Juni 2019
Nr. 386 Juni 2019
XXXXXXXXX XXXXXXX XXXXXX XXXXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXX XXXXX XXXXX XXXXX
08
Werbeartikel Nachrichten
09
Format Price 4CPRODUCT GUIDE mm/price W 4.00
Sample prices: 20 x 57 mm W 80 50 x 57 mm W 200 100 x 57 mm W 400
Werbeartikel Nachrichten: Advertising options & prices
• Width: 57 mm, min. height: 20 mm, max. height: 100 mm
• Min. placement: 6 consecutive issues
• It is not possible to change rubrics for the minimum placement of advertisements.
• Additional entry in the Online Product Guide with the company’s name and a link
on www.wanachrichten.de
FORMAT 1/1 page1/2 page1/3 page1/3 page premium placement*1/4 page
JOBSHOP 1/4 pageThe prices for larger advertisements are available on request. A box number costs W 50.
One “employment wanted” ad is free of charge per calendar year.
COVER Front pageInside front page/inside back page Back page
SPREAD 2/1 page2 x 1/2 page
Price 4C
W 3,150W 2,490W 2,320W 2,820W 1,840
W 600 W 4,725W 3,735
Price 4C
W 4,700W 3,500W 3,800
Advertisement formats see page 46 et seq.; advertisement price list No. 38; 2020Package prices and (new customer) discounts on request
*next to editorial or contents
10
Werbeartikel Nachrichten: Advertising options & prices
If you want to address a precisely defined target group with a supplement, we can select them for you according to countries,zip code areas or specific branches. If you have other selection criteria, just let us know.
PARTIAL SUPPLEMENT GERMANY Price per insert up to 20 g: W 0.40Price per insert up to 50 g: W 0.50
PARTIAL SUPPLEMENT OTHER COUNTRIES Price per insert up to 20 g: W 0.95Price per insert up to 50 g: W 1.20
SUPPLEMENTS Accurate advertising – reader structure and target group selection for supplements
• Further prices and target group selections are available on request
• Partial supplements: Flat-rate handling fee of E 250
• Min. quantity: 3,500 pieces
D – Advertising agencies(sales promotion, POS, promotion,
full-service, etc.)29%
D – Promotional productsdistributors32%
CH4%
B, LUX, NL
5%A
9%
D – Promotional productssuppliers14%
Pool of addresses: 14,000
D – Decorators/printers7%
Discount price total circulation up to 20 g: W 3,850 Discount price total circulation up to 50 g: W 4,950
11
Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date
Issue 394
• Promotional Gift Award 2020: The winners
• Easter
• Football European Championships 2020
• Review: PSI 2020/Novelties & trends 2020
Issue 397
• Promotional Textiles, Footwear & Headwear
• Nature conservation, garden, bees, plants…
• Sweets & Snacks
• Showroom: Trends & classics
Issue 395
• Made in Germany
• Summertime: Vacations, travel, camping
• Safety First: Data, theft and health protection
• Preview: HAPTICA® live ‘20
• Showroom: Trends & classics
Issue 398
• Family Life: Parents, kids & teens
• Memos & Notes
• Drinking Culture: Cups, glasses, mugs, bottles & drinks
• Showroom: Trends & classics
Issue 396
• Sport & Outdoor
• Office & Business
• Events, Festivals & Catering
• Showroom: Trends & classics
Issue 399
• Time Management: Clocks & calendars
• Regional Messengers
• Promotional Products for Banks & Insurance Companies
• Showroom: Trends & classics
February 2020
ED/AD 14-01-20PM 17-01-20PD 31-01-20
May 2020
ED/AD 27-03-20PM 03-04-20PD 29-04-20
March 2020
ED/AD 31-01-20
PM 07-02-20PD 28-02-20
June 2020
ED/AD 24-04-20PM 30-04-20PD 27-05-20
April 2020 ED/AD 28-02-20
PM 06-03-20PD 31-03-20
July 2020
ED/AD 22-05-20PM 29-05-20PD 24-06-20
12
Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date
Issue 400
• Jubilee special: WA Nachrichten No. 400
• Christmas, Premium Products & Brands
• Cars, Bicycles, Transport & Road Traffic
• Showroom: Trends & classics
Issue 403
• Knives, Tools, Workwear & Work Safety
• Healthcare, Body & Soul
• Showroom: Trends & classics
Issue 401
• Sustainable products
• Winter & Weatherproof: Umbrellas, clothes, reflective items…
• Showroom: Trends & classics
Issue 404
• Leather, Bags, Fashion Accessories
• Mobile World & Digital Life
• Special Services: Individualising, personalising,
express delivery, small order volumes, online tools
• Showroom: Trends & classics
Issue 402
• Writing Instruments
• Small, but powerful: Give-aways,
mailing boosters, key pendants & co.
• Showroom: Trends & classics
Issue 405
• POS Marketing: Displays, packaging, advertising technology
• Reusable Trend, Foldable & To-go Products
• Preview: PSI 2021/Novelties & trends 2021
August 2020
ED/AD 19-06-20PM 26-06-20PD 22-07-20
November 2020 ED/AD 11-09-20
PM 18-09-20PD 14-10-20
September 2020 ED/AD 17-07-20
PM 24-07-20PD 19-08-20
December 2020
ED/AD 09-10-20PM 16-10-20PD 11-11-20
October 2020 ED/AD 14-08-20
PM 21-08-20PD 16-09-20
January 2021 ED/AD 06-11-20
PM 13-11-20PD 09-12-20
13
The English-speaking magazine is distributed throughout non German-speaking Europe and has been informing promotional products resellers in 37 countries about the international market developments for more than 20 years. In addition to industry news, product trends, interviews, portraits and trade fair reports, the highlights of the coverage include the country reports, which focus on a different market every year. The focal point in 2020: Czech Republic.
eppi magazine
Target group European promotional products distributors (excl. D/A/CH)
Language English
Circulation/Pool of addresses 10,000 copies/approx. 14,000
Frequency Six times per year
Subscription prices Germany W 26, other countries W 32
Web www.eppi-magazine.com
Newsletter eppi newsflash
www.eppi-magazine.com
magazine for the european promotional products industry
ProductsTopics
ISSN 1435-5264 | Vol 22 | August 2019 | No. 130
Christmas & WinterSecond season
Body & SoulFitness, wellness, cosmetics, diet
Travelite/TitanThe wonderful lightness of travelling
Schäfer GroupMiniatures and brands
Sweden & FinlandCountry report
www.eppi-magazine.com
magazine for the european promotional products industry
ProductsTopics
ISSN 1435-5264 | Vol 22 | August 2019 | No. 130
Christmas & WinterSecond season
Body & SoulFitness, wellness, cosmetics, diet
Travelite/TitanThe wonderful lightness of travelling
Schäfer GroupMiniatures and brands
Sweden & FinlandCountry report
14
eppi magazine
15
eppi magazine: Advertising options & prices
Price B/W
W 1,900W 1,370W 1,220W 900
Price 4C
W 2,770 W 2,240W 2,090W 1,770
W 900W 550
SUPPLEMENTS Discount price total circulation up to 20 g: W 5,150 Discount price total circulation up to 50 g: W 6,950
Partial supplement price per insert up to 20 g: W 0.95 Partial supplement price per insert up to 50 g: W 1.20
• Further prices and target group selections
are available on request
• Partial supplements: Flat-rate handling
fee of E 250
• Min. quantity: 3,500 pieces
SHOUTBOX90 x 62 mm, min. placement: 3 consecutive issues
1/4 page The prices for larger advertisements are available on request. A box number costs W 50.
One “employment wanted” ad is free of charge per calendar year.
FORMAT 1/1 page1/2 page1/2 page premium placement*1/3 page1/4 page 2/1 page
2 x 1/2 page
Price 4C
W 3,150W 2,490W 2,990W 2,320W 1,840
W 600
W 4,725W 3,735
Advertisement formats see page 46 et seq; advertisement price list No. 23; 2020 *next to editorial
COVER Inside front page/inside back page Back page
Price 4C
W 3,500W 3,800
SPREAD
JOBSHOP
W 300
Italy14%
Other6%
Scandinavia11%UK
10%
France17%
Southern Europe10%
Benelux15%
Eastern Europe17%
Pool of addresses: 14,000
Package prices and (new customer) discounts on request
16
eppi magazine: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date
Issue 133
• Promotional Gift Award 2020: The winners
• Football European Championships 2020
• Tasteful Promotion: Sweets, food, drinks, mugs, tableware
• Review: PSI 2020/Novelties & trends 2020
February 2020 ED/AD 22-01-20
PM 31-01-20PD 19-02-20
Issue 136
• Second Season: Christmas & winter
• Sustainable products
• Showroom: Trends & classics
Issue 134
• Summer Season: Events, festivals, travel & outdoor
• Made in Europe
• Showroom: Trends & classics
Issue 137
• Writing Instruments
• Knives, Tools, Workwear & Work Safety
• Showroom: Trends & classics
Issue 135
• Office & Business
• Promotional Fashion: Textiles, bags, footwear & headwear
• Showroom: Trends & classics
Issue 138
• Mobile World & Digital Life
• Special Services: Individualising, personalising,
express delivery, small order volumes, online tools
• Preview: PSI 2021/Novelties & trends 2021
August 2020
ED/AD 17-07-20PM 24-07-20PD 19-08-20
April 2020 ED/AD 13-03-20
PM 20-03-20PD 15-04-20
October 2020
ED/AD 04-09-20PM 11-09-20PD 07-10-20
June 2020 ED/AD 30-04-20
PM 08-05-20PD 03-06-20
December 2020
ED/AD 30-10-20PM 06-11-20PD 02-12-20
17
Promotion Products
The „Magazine for Haptic Advertising – Products & Ideas“ provides the users with ideas and inspiration for the successful implementation of haptic advertising. Featuring a high-quality layout, the industry’s established magazine for end customers presents a wide spectrum of effective and hip promotional products – clearly divided up into product categories. Examples of best practice, market and marketing news, trade show reports, portraits on distributors and brands, trend reports and interviews provide the buyers with additional input.
Target group End users (D/A/CH)
Language German
Print run (IVW tested, III/2019)/Pool of addresses 30,000 copies/approx. 62,000 Frequency Six times per year
Subscription prices Germany W 36, other countries W 41
Web www.promotion-products.biz Newsletter Promotion PRODcast
18
Promotion Products
19
Promotion Products: Advertising options & prices
Vehicle construction and engineering 5,803Building industry 5,175Advertising agencies 4,281Services providers 4,273 Consumer products 3,873Manufacturing 3,731
Electronics, IT, telecommunications, software 3,393Social services, education, research, clubs 3,042Food 2,458Financial service providers, consultants 2,390Transport and logistics 1,783Energy and environmental technology 1,762
Marketing services providers 1,608Travel, tourism, hospitality 1,521Health and pharmaceuticals 1,105Chemical industry 1,078Media industry 1,055Other 13,825
as of 08/2019
ADDRESS SELECTION BY INDUSTRIES
COVER Front pageInside front page/inside back page Back page
Advertisement formats see page 48; advertisement price list No. 14; 2019
FORMAT 1/1 page1/2 page1/3 page1/3 page premium placement*2/1 page (Spread)2 x 1/2 page (Spread)
Price 4C
W 3,350W 2,570W 2,320W 2,820W 5,025W 3,855
SUPPLEMENTSDiscount price total circulation up to 20 g: W 6,800 Partial supplement price per insert up to 20 g: W 0.40/W 0.95Discount price total circulation up to 50 g: W 9,500 Partial supplement price per insert up to 50 g: W 0.50/W 1.20
Price 4C
W 4,800W 3,700W 4,000
114 X 60 mmMin. placement: 6 consecutive issues, furthermore online publishing: E 100
W 250
DISTRIBUTOR GUIDE
Package prices and (new customer) discounts on request
Germany/other countries • Target group selections (e.g. zip code areas, specific branches or positions) possible
• Min. quantity 3,500 pieces• Flat rate handling fee of: 250,- W
*next to editorial
20
Promotion Products: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date
Issue 77
• Promotional Gift Award 2020: The winners
• Football European Championships 2020
• Sweets & Snacks
• Summertime: Outdoor, camping, vacations & travel
• Preview: HAPTICA® live ‘20/Novelties & trends 2020
Issue 80
• Christmas, Premium Products & Brands
• Cars, Bicycles, Transport & Road Traffic
• Sustainable Products
• Novelties
Issue 78
• Office, Business & Data Protection
• Events, Festivals & Catering
• Made in Germany
• Family Life: Parents, kids & teens
• Novelties
Issue 81
• Writing Instruments
• Healthcare, Body & Soul
• Winter & Weatherproof: Umbrellas, clothes, reflective items…
• Novelties
Issue 79
• Promotional Fashion: Textiles, bags, footwear & headwear
• Notebooks, Calendars & Watches
• Promotional Products for Banks & Insurance Companies
• Drinking Culture: Cups, glasses, mugs, bottles & drinks
• Novelties
Issue 82
• Special Services: Individualising, personalising,
express delivery, small order volumes, online tools
• Knives, Tools, Workwear & Work Safety
• Mobile World & Digital Life
• Novelties & Trends 2021
February 2020
ED/AD 24-01-20PM 31-01-20PD 19-02-20
August 2020 ED/AD 10-07-20
PM 17-07-20PD 12-08-20
April 2020 ED/AD 27-03-20
PM 03-04-20PD 29-04-20
October 2020
ED/AD 28-08-20PM 04-09-20PD 30-09-20
June 2020
ED/AD 15-05-20PM 22-05-20PD 17-06-20
December 2020 ED/AD 16-10-20
PM 23-10-20PD 18-11-20
21
HAPTICA®
The right place for companies that want to be present, where the decisions are taken: Each issue of the „Magazine for Haptic Advertising – Campaigns & Concepts“ illustrates to 30,000 marketing decision-makers from companies and advertising agencies the huge impact that haptic advertising has and how one can lucratively implement it in the marketing mix. The numerous examples of best practices and interviews with marketing executives from companies and agencies offer the readers a creative pool, which they can exploit for their daily work routines.
Target group Marketing decision-makers (D/A/CH)
Language German
Circulation/Pool of addresses 30,000 copies/approx. 35,000
Frequency Twice a year
Subscription prices Germany W 14, other countries W 20 Web www.haptica.biz
FISHERMAN’S FRIEND: STARKE MARKE MIT FUN-FAKTOR
ZIELGRUPPE RADLER: SO WIRBT MAN SATTELFEST
NR. 16 // APRIL 2019 // ISSN 2193-0619 // WWW.HAPTICA.BIZ
GLASKLARE SACHE: WASSERWERFERWASSER FÜR AFRIKA
FISHERMAN’S FRIEND: STARKE MARKE MIT FUN-FAKTOR
ZIELGRUPPE RADLER: SO WIRBT MAN SATTELFEST
NR. 16 // APRIL 2019 // ISSN 2193-0619 // WWW.HAPTICA.BIZ
GLASKLARE SACHE: WASSERWERFERWASSER FÜR AFRIKA
22
HAPTICA®
23
HAPTICA®: Advertising options & prices
Building industry 4,703Advertising agencies 3,738Vehicle construction and engineering 3,527Services providers 3,987 Consumer products 2,921Manufacturing 2,427Electronics, IT, telecommunications, software 2,396
Social services, education, research, clubs 2,238Travel, tourism, hospitality 1,524Media industry 1,102 Chemical industry 1,066Financial service providers, consultants 1,050Food 986 Health and pharmaceuticals 970
Transport and logistics 875Energy and environmental technology 870Marketing services providers 797City marketing and culture 598Cosmetics, spa, fitness 398
as of 08/2019
ADDRESS SELECTION BY INDUSTRIES
COVER Inside front page/inside back page Back page
Advertisement formats see page 49; advertisement price list No. 10; 2020
FORMAT 1/1 page1/2 page1/3 page1/3 page premium placement*2/1 page (Spread)2 x 1/2 page (Spread)
Price 4C
W 3,600W 3,050W 2,600W 3,100W 5,400W 4,575
Price 4C
W 4,100W 4,500
Package prices and (new customer) discounts on request
SUPPLEMENTSDiscount price total circulation up to 20 g: W 6,800 Partial supplement price per insert up to 20 g: W 0.40/W 0.95Discount price total circulation up to 50 g: W 9,500 Partial supplement price per insert up to 50 g: W 0.50/W 1.20
Germany/other countries • Target group selections (e.g. zip code areas, specific branches or positions) possible
• Min. quantity 3,500 pieces• Flat rate handling fee of: 250,- W
*next to editorial
24
HAPTICA®: Publication dates ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date
Issue 18 April 2020 ED/AD 27-03-20 PM 03-04-20 PD 29-04-20
Issue 19 October 2020 ED/AD 28-08-20 PM 04-09-20 PD 30-09-20
Companies that place advertisements in HAPTICA®, make sure they are at eye level with the marketeers of well-known brands and creative minds of advertising agencies. In order to show how the haptic brand communication works in companies, which strategic goals are pursued and how give-aways, premiums or custom-made designs convey the brand DNA, the editorial office seeks the direct contact to the promotional products user. The list of renowned interview partners is in the meantime correspondingly long:
BBDOBMW MotorradBrooks SportsDachserDatevDeutsche BahnDeutsche BankDeutsches Rotes Kreuz
EddingElectronic ArtsFisherman’s FriendFordGoodyear DunlopHenkelJägermeisterJung von Matt/Next Alster
Alfred KärcherKolle RebbeLufthansa WorldShopMammutMondelezPernod RicardPorscheServiceplan
StihlTelekom ShopUGWVaillantVeganzVolkswagen ZubehörWeber-StephenWunderman
REFERENCES
ONLINE&
DIGITAL
26
Online & Digital
WA WEB – OUR WEB PORTALS Current news on the haptic advertising market, numerous galleries on trade shows and events, interesting facts about customising technologies and market surveys as well as portraits, interviews and back-ground reports turn our web portals into important sources of information for promotional products distributors and buyers. Additional services such as the provision of all magazines as ePapers or an overview of all relevant trade show dates additionally increase the click rates.
WWW.WANACHRICHTEN.DE Page impressions per year approx. 2.2 mil. Visits approx. 664,000
WWW.PROMOTION-PRODUCTS.BIZ Page impressions per year approx. 683,000 Visits approx. 181,000
WWW.EPPI-MAGAZINE.COM Page impressions per year approx. 679,000 Visits approx. 230,000
WWW.HAPTICA.BIZ Page impressions per year approx. 651,000 Visits approx. 178,000
27
Online & Digital
ADVERTISING OPTIONS ON ALL PORTALS • Banners, animated banners in established sizes, sub-banners • Individual forms of advertising• Search engine marketing, backlinks, content ads• Free publication of editorial material (no product promotion),
checked by our editors
You would like to carry out content marketing activities or launch new online shop projects?Don’t hesitate to contact us on +49/221/68911-21 or [email protected] for individual advice.
BANNERSkyscraper (exclusive)Leader board/Super banner (rotation)Button banner (exclusive)
Further banner formats are available on request.
BACKLINKS1 Backlink/year3 Backlinks/yearContent ad
150 x 600 pixels728 x 90 pixels250 x 250 pixels
W 2,900W 1,700W 1,500
W 400W 500
W 1,000
INTERNET PRICES PER PORTAL (prices for an advertisement running-time of 12 months)
28
Online & Digital
NEWSLETTERS Make targeted use of our newsletters to announce your novelties, special campaigns and offers,for show invitations, selling off remaining stock or to announce your website relaunch.
Target group German-speaking promotional products resellers (D/A/CH)Readers approx. 10,000 Frequency Weekly
Target group European promotional products distributors (excl. D/A/CH)Readers approx. 8,500 Frequency Bi-weekly
Target group German-speaking end users (D/A/CH) Readers approx. 16,000 Frequency Monthly Der Newsletter für neue Werbeartikel
The receipt of the electronic newsletters is subject to the subscription of the respective print media.
29
Online & Digital
ADVERTISEMENT PREMIUM/DUAL PREMIUM • Directly below the newsletter logo, incl. a link, animation (GIF) is possible without a surcharge.250 x 250 pixels: W 500 per advertisement 528 x 250 pixels: W 900 per advertisement
ADVERTISEMENT STANDARD/DUAL STANDARD • Direct link to your shop or to the product website250 x 250 pixels: W 300 per advertisement
Package offers on request
JOBSHOP • Job advertisement, 3 months online, on the web portal with a link to the job advertisement in the respective newsletter W 250 per advertisement W 50 box number chargeW 250 three additional links in the following newsletter issues
528 x 250 pixels: W 500 per advertisement
30
Newsletters: Publishing dates
Issue Publication date Issue Publication date
WA eLETTER Issue Publication date
739 15-01-20740 22-01-20741 29-01-20742 05-02-20743 12-02-20744 19-02-20745 26-02-20746 04-03-20747 11-03-20748 18-03-20749 25-03-20750 01-04-20751 08-04-20752 15-04-20753 22-04-20754 29-04-20755 06-05-20
756 13-05-20757 20-05-20758 27-05-20759 03-06-20760 10-06-20761 16-06-20762 24-06-20763 01-07-20764 08-07-20765 15-07-20766 22-07-20767 29-07-20768 05-08-20769 12-08-20770 19-08-20771 26-08-20772 02-09-20
773 09-09-20774 16-09-20775 23-09-20776 30-09-20777 07-10-20778 14-10-20779 21-10-20780 28-10-20781 04-11-20782 11-11-20783 18-11-20784 25-11-20785 02-12-20786 09-12-20787 16-12-20
The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.
31
Newsletters: Publishing dates
Issue Publication date
Issue Publication date
Issue Publication date
Issue Publication date
eppi newsflash Issue Publication date
355 14-01-20356 28-01-20357 11-02-20358 25-02-20359 10-03-20360 24-03-20361 07-04-20362 21-04-20363 05-05-20
Promotion PRODcast Issue Publication date
126 16-01-20127 13-02-20128 26-03-20129 23-04-20
364 19-05-20365 03-06-20366 16-06-20367 30-06-20368 14-07-20369 28-07-20370 11-08-20371 25-08-20372 08-09-20
130 28-05-20131 25-06-20132 23-07-20133 27-08-20
373 22-09-20374 06-10-20375 20-10-20376 03-11-20377 17-11-20378 01-12-20379 15-12-20
134 17-09-20135 08-10-20136 12-11-20137 17-12-20
The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.
EVENT&
NETWORK
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HAPTICA® live
A feeling for the effectiveness of haptic advertising is brought to the visitors at the “Experience of Haptic Advertising”. The product presentations, a Best Practice show as well as the lecture programme deliver lots of inspiration. HAPTICA® live ’20 is being staged on September 8, 2020. HAPTICA® live ’21 will take place on March 17, 2021, both will be staged at the WCCB in Bonn. The event is open to all trade visitors from the marketing, communications and procurement areas, to advertising agencies and the promotional products trade. Admission is free of charge, whereby it is necessary to pre-register at: www.haptica-live.de
In the run-up to the HAPTICA® live, the Event Guide with a circulation of 50,000 copies raises everyone’s curiosity for the event and presents the offer of the exhibitors. In addition to the various items of the programme, all of the exhibitors are presented with a highlight from their line-up.
The Green Guide leads the visitors to exhibitors with sustainable products in a targeted manner and is distributed at the HAPTICA® live with a circulation of 3,000 copies. Prices for advertisements are available on request at: [email protected]
FAIRBAGS [email protected] · www.fairbags.de
Unsere neue
RPET-Kollektion
Hüfttasche „Las Vegas“Hauptfach und Vortasche mit Reißverschluss und längenverstellbarem Bauchgurt.
Rucksack „Miami“
Sicherheitsrucksack mit innenliegendem
Reißverschluss, gepolsterter Außenhülle,
Trolley-Aufsteckfunktion und vielen
weiteren Extras.
Weitere Infos über uns und unser Gewinnspiel finden Sie in Halle H, Stand A7
Fair für Mensch und Umwelt
guide ’208. SEPTEMBER 2020 BONN, WCCB
ERLEBNISWELT HAPTISCHE WERBUNG
FAIRBAGS [email protected] · www.fairbags.de
Unsere neue
RPET-Kollektion
Hüfttasche „Las Vegas“Hauptfach und Vortasche mit Reißverschluss und längenverstellbarem Bauchgurt.
Rucksack „Miami“
Sicherheitsrucksack mit innenliegendem
Reißverschluss, gepolsterter Außenhülle,
Trolley-Aufsteckfunktion und vielen
weiteren Extras.
Weitere Infos über uns und unser Gewinnspiel finden Sie in Halle H, Stand A7
Fair für Mensch und Umwelt
guide ’208. SEPTEMBER 2020 BONN, WCCB
ERLEBNISWELT HAPTISCHE WERBUNG
EV
EN
TG
UID
EH
AP
TICA
® liv
eW
WW
.HA
PT
ICA
-LIV
E.D
E
’20
ERLEBNISWELT HAPTISCHE WERBUNG
EINTRITT FREI Anmeldung erforderlich unter www.haptica-live.de/anmeldung
8. SEPTEMBER 2020 BONN, WCCB
guide ’20ee
’20
EVENTGUIDE
HAPTICA® live
WWW.HAPTICA-LIVE.DE
’20
ERLEBNISWELT HAPTISCHE WERBUNG
EINTRITT FREI Anmeldung erforderlich unter www.haptica-live.de/anmeldung
8. SEPTEMBER 2020 BONN, WCCBguide ’20ee
’20
34
HAPTICA® live
35
Promotional Gift Award (PGA)
Benchmark on the haptic advertising market and an orientation tool for promoting companies in the product jungle: The Promotional Gift Award has been conferred since 2003 and has developed into one of the most coveted awards on the European promotional products market during this space of time. The jury convenes every year in December to decide who claims an award in the categories: Give-aways, Communicative Products, Premium Products, Custom-made Designs, Best Practice, Merchandising, Customising Technologies. www.promotionaward.com
36
Social Media
www.linkedin.com/groups/3759942
Contacts, networks, engaging in exchange – that doesn’t just work at events, but also via the social networks. WA Media is active on diverse platforms in order to bring the players and users from the haptic advertising market together and inspire them for this tangible form of marketing. www.waorg.com/socialmedia
www.xing.com/net/werbeartikel
www.facebook.com/wamediagmbh
www.twitter.com/eppimagazine
www.youtube.com/user/promotionproductstv
SERVICES
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WA Services
CUSTOMER MAGAZINES Print is alive! This is demonstrated by the vast number of customer and employee magazines alone which companies use to achieve storytelling effects and for their own PR work. WA Services offers conceptual, editorial and graphic support for such projects. The experienced editorial and graphics team of WA Media GmbH disposes of profound knowledge on the haptic advertising market and has over 35 years of far-reaching know-how in the magazine trade.
GRAPHICS AND PROOF-READING The advertising deadline is approaching fast, but your graphic designer is ill? The catalogue is ready, it just has to be thoroughly proof-read again one last time? You have fantastic products, but unfortunately no suitable photos? WA Services provides services from typesetting, layout and product photography, through to DTP, the final artwork and proof-reading.
FULL-SERVICE PACKAGES Furthermore, together with our cooperation partner, WV Versand, we can offer a complete full-service package for the compil- ation and dispatch of print publications such as catalogues, brochures or customer magazines: This begins with the creation and ends with the enveloping, shrinking, sealing, packing, dispatch and warehousing.
We will be pleased to advise you on: Tel.: +49/221/[email protected]
39
WA Services
TECHGUIDE
41
FULL-FORMAT ADVERTISEMENTS are to be designed with a bleed of 3 mm all the way around them, so that no undesired white areas appear should the pages happen to be cut inaccurately.A safety spacing of at least 3 mm is required between text elements and margin.Register marks and page information are not needed.
Final format
Fina
l for
mat
Data format with a bleed of 3 mm
Data
form
at w
ith a
ble
ed o
f 3 m
m
TYPE AREA ADVERTISEMENTSdo not need a bleed, because they are fitted into the type area within the page and are thus not affected by the cut.
safety spacing of 3 mm between text elements and margin
Advertisement formats
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Werbeartikel Nachrichten and eppi magazine
FrontWA Nachrichten
210 x 240 mmData format: 216 x 246 mm
420 x 297 mmData format: 426 x 303 mm
420 x 140 mmData format: 426 x 146 mm
1/4 page vertical
1/1 page
210 x 297 mmData format: 216 x 303 mm
182 x 260 mm
90 x 130 mm 182 x 60 mm
1/4 page horizontal
100 x 297 mmData format: 106 x 303 mm
90 x 260 mm
1/2 page vertical
Spread
70 x 297 mmData format: 76 x 303 mm
60 x 260 mm
1/3 page vertical
210 x 140 mmData format: 216 x 146 mm
182 x 130 mm
1/2 page horizontal
Half double page spread
210 x 85 mmData format: 216 x 91 mm
182 x 75 mm
1/3 page horizontal
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Promotion Products
460 x 290 mmData format: 466 x 296 mm
460 x 145 mmData format: 466 x 151 mm
230 x 95 mmData format: 236 x 101 mm
190 x 78 mm
Spread Half double page spread
FULL-FORMAT ADVERTISEMENTS With a bleed of 3 mm
TYPE AREA ADVERTISEMENTS
230 x 290 mmData format: 236 x 296 mm
190 x 234 mm
1/1 page
117 x 290 mmData format: 123 x 296 mm
100 x 234 mm
1/2 page vertical
75 x 290 mmData format: 81 x 296 mm
64 x 234 mm
1/3 page vertical
230 x 145 mmData format: 236 x 151 mm
190 x 117 mm
1/2 page horizontal 1/3 page horizontalFront
230 x 185 mmData format: 236 x 191 mm
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HAPTICA®
112 x 290 mmData format: 118 x 296 mm
97 x 260 mm
78 x 290 mmData format: 84 x 296 mm
63 x 260 mm
460 x 290 mmData format: 466 x 296 mm
460 x 145 mmData format: 466 x 151 mm
230 x 145 mmData format: 236 x 151 mm
200 x 130 mm
230 x 96 mmData format: 236 x 102 mm
200 x 81 mm
230 x 290 mmData format: 236 x 296 mm
200 x 260 mm
Spread Half double page spread
FULL-FORMAT ADVERTISEMENTS With a bleed of 3 mm
TYPE AREA ADVERTISEMENTS
1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal
45
Data transfer
ADVERTISEMENTS Print material must be provided in digital quality and must comply with the following guidelines:
3 mm bleed, without register marks and page information.
FILE TYPES (Please always state the programme in which the document was created)
PDF “PDF-X4“ or “print output quality“. Export specifications for the creation of PDFs, as well as preflight profiles are available at: http://profile.waorg.com as a download.
Minimum resolution 300 dpi (not interpolated)
Data media CD-ROM, DVD
Photoshop (CS5) Format : PSD, TIF or JPGModus: CMYKResolution: 300 dpi
InDesign Open document (CS5 or CS5-IDML document), supply imports and fonts
Profile and settings The profile and settings are available as a download at: http://profile.waorg.com
IllustratorAI (CS5), PDF, CMYK, incorporate images (300 dpi, CMYK), convert fonts into paths
Please send in addition a legally binding 4c print
or a legally binding digital proof to:
WA Media GmbH
Anik Ginet Servais
Waltherstr. 49-51, Geb. 32
D-51069 Cologne
(max. 20 MB per mail)
IMPORTANT
We cannot be held legally responsible for faulty
printing results if the digital advertisement data
is supplied w/o proof(s). Advertisements can be
created on special request. The costs for this service
and/or for carrying out corrections will be invoiced
(separately).
FTP uploadAccess and data at:http://profile.waorg.com
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Data transfer
EDITORIAL Please send text and images separately (please don’t integrate graphics/images into Word or Quark documents). Text editing and layout is carried out at the publishers. Due to the tight schedules it is not possible to send proofs of PR articles.
Image formats:
Minimum width:
Minimum resolution:
Text formats:
Text length:
Please forward photos, product samples, etc.:
WA Media GmbH Heike Pohl • Waltherstr. 49-51 • D-51069 CologneE-Mail: [email protected]
The editorial deadline must be respected, editorial contributions, which arrive too late, might not be included in the corresponding issue.
.psd, .jpg, .tif, .pdf
15 cm
300 dpi (not extrapolated)
.docx, .doc, .odt, .pdf or .rtf
approx. 1,000 characters
CONTACT
48
Contact details
Sarah Vieten (International Director) Tel.: +49 / 221 / 6 89 11– 19 [email protected]
MEDIA SALES
Daniela DragunováTel.: +49 /221 / 6 89 11– 53 [email protected]
Jochen Thoma (National Director) Tel.: +49 / 221 / 6 89 11– 34 [email protected]
Ralf BalesTel.: +49 / 221 / 6 89 11– 21 [email protected]
ONLINE ADVERTISING
Anik Ginet ServaisTel.: +49 / 221 / 6 89 11– 14 [email protected]
ADVERTISEMENT DATA
Brit MünchenTel.: +49 /221 / 6 89 11– 35 [email protected]
HAPTICA® LIVEPROMOTIONAL GIFT AWARD
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Publishers
WA Nachrichten Dr. Mischa Delbrouck Tel.: +49 / 221 / 6 89 11– 11 [email protected]
eppi magazine Till Barth Tel.: +49 / 221 / 6 89 11– 25 [email protected]
Promotion Products Heike Pohl Tel.: +49 / 221 / 6 89 11– 30 [email protected]
HAPTICA® Andrea Bothe Tel.: +49 / 221 / 6 89 11– 17 [email protected]
EDITORIAL OFFICE
Contact details
All of the prices stated in the Media Data exclude VAT.
If the customer comes from another EU country and
has a valid VAT number, VAT is not charged.
WA Media GmbHWaltherstr. 49-51, Geb. 32D-51069 Köln
Tel.: +49/221/6 89 11 - 0Fax: +49/221/6 89 11 - [email protected]
Deutsche Bank
IBAN DE18 3707 0024 0469 8122 00
BIC DEUTDEDBKOE
Postbank Essen
IBAN DE97 3601 0043 0140 7084 33
BIC PBNKDEFF
Managing Shareholder: Michael Scherer HRB 30697 • District Court of CologneVAT Identification No.: DE119998878
Terms of Business at www.waorg.com/tobwww.waorg.com