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2007 SUN PROTECTION DESK REFERENCE

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Page 1: 200 7 SUN PRO TEC TION DE SK REF EREN CEprojectdesign-nyc.com/pdf/Cop_brochure.pdf · A pioneer in suncare since its first product introduction in 1944, Coppertone® has continually

2007SUN PROTECTION DESK REFERENCE

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TABLE OF CONTENTS

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MEDIA CONTACT INFORMATION. Jennifer Zaitz, Edelman, 212-704-8222, [email protected]

COPPERTONE ® DELIVERS SUPERIOR PROTECTION . . . . . . .4

REAL WORLD TESTING . . . . . . . . . . . . . . . . . . . . . . . . .8

NEW TO THE COPPERTONE ® FAMILY . . . . . . . . . . . . . . . .9

CONVENIENT APPLICATION . . . . . . . . . . . . . . . . . . . . .10

COPPERTONE ® HISTORY OF INNOVATION . . . . . . . . . . . .12

THE SPF SYSTEM . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

SUNCARE GLOSSARY . . . . . . . . . . . . . . . . . . . . . . . . . .16

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A WINNING EQUATION FOR SUPERIOR SUN PROTECTION

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A SUNSCREEN’S ABILITY TO PROTECT IS A FUNCTION OF THREE KEY FACTORS:

THE SUNCARE

EXP

KEY FACTORS

OUTSTANDING SUNSCREEN FORMULATIONSProtection from both UVA and UVB rays

that cause skin aging and burning

DURABLE FORMULATIONSPhotostableHolds up in “real world” conditions

ULTRA-CONVENIENT FORMSMaking it easy for users to apply and reapply like they should

NEW COPPERTONE® PRODUCTS DELIVER ON ALL OF THE KEY PROTECTION FACTORS

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NEW COPPERTONE® PRODUCTS ARE FORMULATED TO PROVIDE SUPERIOR BROADSPECTRUM PROTECTIONNew Coppertone Products Are Formulated to Provide

Superior Broad Spectrum Protection

300290 310 320 330 340 350 360 370 380 390 400

UV Wavelengths Blocked

Octocrylene

Avobenzone (Parsol 1789 )

Oxybenzone

Homosalate

Octylsalicylate

SUNSCREEN INGREDIENTSPROTECTS FROM ALL UVA AND UVB

RAYS

< >UVB < >UVA

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New Coppertone Products Provide Durable BroadSpectrum Protection From Harmful UVA/UVB Rays

Think Burning Think Aging

Epidermis

Dermis

400350320290

UVB UVAUVA RaysUVA rays penetrate deeply causing long term damage:

• Premature skinaging

• Wrinkles and age spots

• Loss of elasticity andfirmness

• Contributing toskin cancer

• Some burning as well

UVB RaysUVB rays are the main cause ofsunburn and also c o n t r i b u t e significantly topremature skin aging and skin cancer

NEW COPPERTONE® PRODUCTS PROVIDE DURABLE BROAD SPECTRUMPROTECTION FROM HARMFUL UVA/UVB RAYS

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COPPERTONE® DELIVERS HIGH UVA PROTECTION

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Coppertone® Delivers Superior UVA Protection

PFA Scores

PFA testing is an internationally recognized methodology for measuring UVA protection.

Neutrogena®Age Shield

SPF 30 (withHelioplex™)

Neutrogena®Age Shield

SPF 45 (withHelioplex™)

L'Oreal® Anthelios SX w/Mexoryl™

SX SPF 15

Aveeno® Positively

Radiant SPF 30

Coppertone®GP Lotion

SPF 50

Coppertone®GP Continuous

Spray Lotion SPF 50

Coppertone®GP Continuous Spray SPF 30

Coppertone®Water Babies Pump Spray

SPF 50

Sources (based on testing conducted by each manufacturer):• Coppertone® PFA scores: Coppertone® Solar Research Center• Neutrogena®/Aveeno® PFA scores: Public documents filed by Neutrogena Corp. in US District Court on 10/25/06• L’Oreal® PFA scores: La Roche – Posay Anthelios SX with Mexoryl™ SX brochure

Trademarks depicted above are owned by their respective owners.

18.2 18.8 18.2 17.4 17.015.8

14.1

9.6

This chart includes only select sunscreen products SPF 50 and below. Neutrogena® Ultra Sheer SPF 55 (w/Helioplex™) reports a PFA of 20.8.

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COPPERTONE® OUTDOOR USAGE TESTING GOES BEYOND FDA REQUIREMENTS

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• 3 hours of continuous sun exposure between 10:30 am and 3:30 pm with re-application • Tested in sun and water environment • Tested on days of high heat and humidity • Includes periods of physical activity • Testing on adults or children depending on product tested

Ultra Sweatproof

Outdoor Usage Tests Recreate Summer Day Experience:

• Tested to stay in place during vigorous exercise • Won’t run into your eyes and cause stinging

Waterproof formulations keep protecting even after 80 minutes immersed in water

5350

5250

5350

Coppertone®Sport®

Continuous SprayTM

SPF 50

Coppertone®ULTRAGUARDTM

SPF 50

Coppertone®Water Babies®

SPF 50

Measured SPF Values Before Water Immersion After Water Immersion

Coppertone® Oudoor Usage Test Go Beyond FDA Requirements

Real World Testing Ensures Our Protection Holds Up In Real Life

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NEW TO THE COPPERTONE® FAMILYNew Coppertone® Quick Cover™ Lotion Sprays … The Easiest Lotions Ever!

Moisture-Rich Sunless Tanning with Quick Application

Natural streak-free color

New Coppertone Continuous Sprays™ … The Convenient, Clear, No-Rub, SPF 50 Protection

Durable broad spectrum protection from UVA/UVB rays

Ultra Sweatproof –won’t run into eyes and sting

© 2006 Schering-Plough HealthCare Products, Inc. Use as directed.

Oil-free, fragrance free, and hypoallergenic

Lotion spray “shows where it goes” for fast and easy coverage

Durable broad spectrum protection from UVA/UVB rays

#1 Pediatrician-Recommended Brand

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CONSUMERS AGREE: AN EASIER AND BETTER WAY FOR FAMILIES TO PROTECT THEMSELVES

Ad source: Data on file, Schering-Plough HealthCare Corporation

In 2005 we revolutionized sun

protection with clear, no rub Coppertone Continuous

SprayTM

In 2007 we do it again with

Coppertone®QuickCoverTM

Lotion Sprays

BETTER than traditional lotions

EASIER than traditional lotions

LESS MESSY than traditional lotions

MORE LIKELY TO REAPPLY than traditional lotions

86%

93%

92%

73%

85%

87%

88%

70%

% Users Agreeing*

Because Coppertone® Sprays are...*

*Compared to traditional lotions

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COPPERTONE CONTINUOUS SPRAYTM PRODUCTS ARE NUMBER 1, 2, AND 3 SELLERS

CoppertoneSport® Continuous Spray

SPF 15

Coppertone Continuous

SprayTM SPF 30

Coppertone Sport®

Continuous Spray SPF 30

*Source: AC Nielsen Year to Date Ending 12/23/06

#1

#2#3

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COPPERTONE®: AMERICA’S ORIGINAL SUNSCREEN

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HOW IT ALL STARTED One of the first sunscreens was created during WWII by airman, and future pharmacist, Benjamin Green.He helped develop a sun protective formula called ‘Red Vet Pet.’ Soldiers used this petroleum-based,sticky red ‘goo’ to protect themselves from the South Pacific sun.

In 1944, Green used his invention as the basis for Coppertone Suntan Cream - the first consumer suncareproduct in the USA. The more user-friendly mixture, with coca butter and jasmine, concocted by Green onhis wife’s stove and tested on his own bald head, was created for his customers in Miami Beach.

Coppertone®, the leader in sun protection, has come a long way since Green’s first homemade concoction. In1957, Plough, Inc, (part of the Schering-Plough Corporation since 1971), acquired what was then known as theCoppertone Sales Corporation. In 1971 the company opened the Coppertone Solar Research Center in Memphis,Tennessee. Today, the Center is one of the world’s largest state-of-the art facilities for testing the efficacy of awide-range of suncare products to protect and enhance the skin.

WHO IS THE COPPERTONE BABY?In 1959, a 3-year-old girl in pig-tails named Cheri Brand posed for afamily snapshot in the backyard of her Bronxville, NY home and soonbecame Little Miss Coppertone, a symbol of summer and poster-girl forthe long-running Coppertone sunscreen ad campaign whose famousslogans proclaim “Don’t be a Paleface!” and “Tan - Don’t Burn.“

Many people believe that Jodie Foster was the original Coppertone girl.That is not true. Foster did, however, get her start in showbiz in aCoppertone suntan-lotion ad in 1965. She was three years old at the timeand appeared in the ad as a toddler on a boat accompanied by her family.

Images property of Schering-Plough Corporation

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COPPERTONE NO. 6The original Coppertone® fragrance was called Coppertone Perfume # 6 (apparently the first 5 iterations were not acceptable); this issimilar to how Chanel No. 5 got its name in that Chanel’s first 4 versions were rejected. The Coppertone archives only go back 45 years,but looking back to 1961, we find Coppertone Perfume # 6 was not just used in one product but was already being used in a line ofCoppertone products, such as Noskote Ointment for the nose and lips, Coppertone Suncare Crème, Coppertone Oil Aerosol, (yes,Continuous Spray in 1961!!), and even Quick Tan Lotion. The scent of Coppertone® continues to be used today and can be smelled in all50 states of the U.S. as well as around the world in Coppertone® products in Brazil, Italy, Dubai, Canada, Mexico, and Japan.

INGREDIENTS:

Green Crushed Leaves(Orange Tree Leaves)

Middle Note: Floral (Lilac, Lavender, Orange Blossom,Jasmine, Rose, Lilly Of The Valley, Ylang

Ylang) - Spicy - Herbal

Bottom Note: Musky - Balsamic - Woody

JASMINELAVENDER

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THE SPF SYSTEMA pioneer in suncare since its first product introduction in 1944, Coppertone® has continually invented products that provide sun protection and meet performance needs for all ages, lifestyles and skin types. The brand is recognized around the world as a trustedleader with high standards for testing sunscreens and providing quality products.

The introduction of SPF labeling followed work done in the early 1970’s by Schering-Plough scientists who developed the basic SPFtesting methodology used in the U.S. at the Coppertone Solar Research Center. The testing methods developed by Schering-Ploughwere presented to and adopted by the FDA and incorporated into the 1978 FDA-proposed sunscreen monograph, forming the basis forthe SPF methods used today.

In 1977, Coppertone® was the first brand to cite SPF (Sun Protection Factor) on its labels in the U.S. and in 1978, Coppertone® was thefirst to market an SPF 15 product: Coppertone Super Shade Sunblocking Lotion, SPF 15.

Sunscreens have changed in many ways over the years. The biggest change is that now sunscreens protect against both UVA andUVB protection, whereas the very first sunscreens only offered low levels of UVB protection. The development of more advanced sun-protective ingredients, formulations and delivery systems has made newer formulations easier to apply, asopposed to the first sunscreens that were described as sticky and goo-like.

Coppertone® makes hundreds of sunscreens including products for the Coppertone Sport,Oil-Free, WaterBabies and Kids lines. Coppertone also has a line of sunless tanning productscalled CoppertoneMoisture Mist Tan Continuous Spray, a sunless tanning spray that offers an easy way to a natural looking tan with quick application. The Coppertone® ContinuousSprayTM line provides durable broad spectrum UVA/UVB protection in a convenient, easy-to-use spray. Coppertone® Quick CoverTM Lotion Sprays combine the convenience of continuous spray with all the benefits of a lotion.

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GLOSSARYAGE SPOTS The brown or tan spots that appear onexposed areas of the skin can be caused byyears of sun exposure. These spots, whichcan resemble freckles but are larger, range insize from a quarter of an inch to over an inch.The spots are called age spots and some-times referred to as "senile freckles." Futureage spots can be minimized by applying ahigh-SPF sunscreen, (SPF 15 or higher),whenever outdoors.

ANTIOXIDANTSAntioxidants in sunscreens neutralize freeradicals, thus protecting skin from beingdamaged and allowing skin cells to repairthemselves (see Free Radicals).

AVOBENZONEAvobenzone is a highly effective broad spec-trum sunscreen ingredient offering superiorprotection from UVA rays. There are manyingredients and methods widely available toall manufacturers to photostabilize

Avobenzone. Photostabilized Avobenzone isused in combination with other sunscreeningredients in many Coppertone® productsto provide excellent broad-spectrum protec-tion from UVB and UVA rays. Avobenzone isalso known as Parsol® 1789 and butyl-methoxydibenzoylmethane. (Parsol® 1789 isa registered trademark of DSM NutritionalProducts, Inc.)

BASAL CELL CARCINOMAThe most common form of skin cancer, basalcell carcinoma usually appears as slow-growing, translucent, raised pearly nodules,which, if untreated, may ulcerate and some-times bleed. If detected and treated early,there’s a greater than 95% cure rate.

BENZOPHENONEA class of sunscreen that includes oxyben-zone, used in many U.S. products. These helpprovide UVA and UVB protection and areused in most Coppertone® products.

BROAD SPECTRUMThis refers to sunscreen products that containingredients to protect against both UVB andUVA rays. Coppertone® products with SPF 15or more provide broad-spectrum protectionagainst UVB and UVA rays. Some broad spec-trum sunscreens contain Parsol® 1789, akaavobenzone to provide extra UVA protectionfor those who are outdoors for long periodsof time or have sun-sensitive skin.

DEETAlso known as N, N-diethyl-m-toluamide,DEET is the most common active ingredientfound in insect repellents today.Coppertone® Bug & Sun, a dual protectioninsect repellent and sunscreen, contains 10percent DEET to repel annoying insects forhours.

DIHYDROXYCACETONE (DHA)Many products on the market provide the"look" of a tan without sun exposure, and notall are dyes or bronzers. Coppertone® "sun-

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less" products such as Coppertone® EndlessSummer® Moisturizing Self-Tanners containdihydroxyacetone. This chemical combineswith amino acids in the outer layer of theskin to produce a tan color. You control the"tanning" intensity by the frequency of use.With repeated applications, it’s easy toachieve a darker tan. And the tan will not runor wash off.

ECAMSULE(also known by its trade name Mexoryl™SX)is an active ingredient patented by L’Oreal®and recently approved by the FDA for use inone product Anthelios® SX daily moisturiz-ing cream SPF 15.* The ingredient,Mexoryl™ SX, claims to be effective againstshort UVA rays as defined to be 320-340nm.(Anthelios® SX is a registered trademark ofLA Roche-Posay Lab. Pharm.)

ERYTHEMAErythema, redness due to sunburn, is a visi-ble sign of skin damage caused by overexpo-sure to the sun’s ultraviolet rays. The amountof sunlight needed to cause minimally per-ceptible sunburn is known as the minimalerythema dose (MED).

FREE RADICALSMolecules with an unpaired electron whichmakes them highly reactive. Free radicalscontribute to short term skin damage, includ-ing sunburn, as well as long term damagelike skin cancer and photoaging.

HELIOPLEX™is a name trademarked by the makers ofNeutrogena® to describe the technology orcombination of ingredients Neutrogena usesto photostabilize Avobenzone. In 2006,Helioplex™ can be found in a select numberof Neutrogena® suncare products. There aremany ingredients and methods widely avail-able to all manufacturers to photostabilize

Avobenzone. For more than 5 years, the mak-ers of Coppertone® have been formulatingsunscreens with photostabilized Avobenzone.

HOMOSALATE

Homosalate is a UVB sunscreen ingredientthat is often found in products with lowerSPF ratings or in combination with other sun-screens in higher-protection products. It isused in some Coppertone® products.

HYPOALLERGENICThis classification indicates that a producthas been specially formulated and tested tobe less likely to cause sensitive/allergicreactions. All Coppertone® Water BABIES®Sunscreen Lotions, and Coppertone Kids®products, as well as Coppertone® SelfTanner products are hypoallergenic.

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INCIDENTAL SUN EXPOSUREIncidental sun exposure is the kind of expo-sure received unintentionally during everydayactivities. For the average person, incidentaltime spent in the sun is projected to accountfor 80 percent of his or her lifetime exposure.For this reason, dermatologists emphasizethe need to protect the skin with clothing ora high-SPF sunscreen (SPF 15 or above) on adaily basis.

MELANOMAThe most dangerous of all skin cancers,melanoma is characterized by the uncon-trolled growth of pigment-producing tanningcells (melanocytes). If detected in the earlystages, melanoma can often be treated suc-cessfully, but in the later stages it spreads toother organs and can result in death.

MEXORYL™ SXSee Ecamsule

MINIMAL ERYTHEMA DOSE (MED)The skin’s reaction to sun exposure variesaccording to the individual. Each skin type isable to accept a specific amount of UV raysbefore burning. The amount of time an indi-vidual can stay in the sun before burningreflects the minimal erythema dose (MED).The MED and expected sun exposure, in turn,determines the proper SPF for a skin type.

NANOMETERThis is the unit used to measure the wave-lengths of solar radiation, including theshortest wavelengths, ultraviolet rays, whichare responsible for sunburn, photoaging, andcertain kinds of cancer.

N, N-DIETHYL-M-TOLUAMIDEAlso known as DEET, this is the most com-mon active ingredient found in insect repel-lents today. Coppertone® Bug & Sun, a dualprotection insect repellent and sunscreen,contains 10 percent DEET to repel annoyinginsects for hours.

NON-COMEDOGENICA product that is non-comedogenic will notclog the skin’s pores. Non-comedogenic sun-screen products, especially designed forthose who experience frequent or occasionalbreakouts, include Coppertone® Oil Freeproducts and Coppertone® Oil Free SunlessTanner Light/Medium and Dark.

OCTYL SALICYLATEA relative of homosalate, this UVB sunscreeningredient is used in lower-SPF products orcombined with other sunscreen ingredientsin products of higher SPF.

OTHER INGREDIENTSSuncare products contain other componentssuch as emulsifiers (to facilitate permanentmixing of oil and water in formula) andpreservatives (to guard against spoilage).Moisturizers are also a very important part ofthe formula since they soften skin and helpprevent drying. Additionally, many suncareproducts contain a variety of special ingredi-

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ents such as vitamin E and aloe. Exotic oils,such as mink, jojoba and coconut, contributeto the cosmetic appeal and feel of a product.

OXYBENZONEA common sunscreen used in combinationwith other sunscreens to provide broad-spec-trum protection.

OZONEA gas composed of three atoms of oxygen(03), which partially filters out certain wave-lengths of ultraviolet radiation before reach-ing the earth.

OZONE LAYERThis is the scattered layer of ozone mole-cules found in the stratosphere, located sixto twenty-five miles above the earth’s sur-face. The ozone layer partially filters out cer-tain wavelengths of UV radiation from thesun, preventing these rays from reaching theearth.

PABA-FREEPara-aminobenzoic acid was considered oneof the most effective sunscreens for manyyears, but it is no longer used inCoppertone® products. PABA can stainclothing and sting skin.

PADIMATE OA PABA derivative, this water-resistant sun-screen ingredient is sometimes used for UVBprotection in U.S. products. (Also called octyldimethyl PABA.)

PHOTOAGINGDermatologists use this term when referringto certain types of sun-induced skin damage.Photoaging is a process that starts in youth,although the more obvious skin changes,such as wrinkles, freckles, leathery textureand loss of elasticity, may not become evi-dent for decades. Using a high-SPF sun-screen (SPF 15 or above) on a regular basiscan help protect the skin from further dam-age. There is also evidence to suggest that

the skin has the ability to heal itself if pro-tected, thereby reversing some of the signsof photoaging.

PHOTOSENSITIVITYIn certain situations, exposure to ultravioletradiation can cause skin reactions, such asexaggerated sunburn. For example, peoplewho are taking certain antibiotics, tranquiliz-ers, diuretics and other drugs may experi-ence photosensitivity. The skin reaction mayconsist of swelling, itching, inflammation, ora rash. Some perfumes and citrus oils canalso cause phototoxic reactions. Individualswho experience photosensitive reactions areoften advised by their physicians to minimizeexposure to sunlight, protect the skin withclothing and use a high-SPF broad-spectrumsunscreen (SPF 30, 45 or 50).

PHOTOSTABILITY "Photostability" refers to the ability of a sun-screen ingredient to maintain its protectivepower and not break down during exposureto UV rays. For more than 5 years, the mak-

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ers of Coppertone® have been formulatingsunscreens with photostabilized Avobenzoneto provide longer lasting UVA protection.*There are many ingredients and methodswidely available to all manufacturers to pho-tostabilize Avobenzone.

PROTECTION FACTOR A (PFA)The PFA (protection factor A) method isbased on the minimal response dose (MRD),which is the smallest UVA dose that pro-duces a minimal erythema or tanningresponse. The response is evaluated 22 to 24hours after exposure, and is stable, repro-ducible and clinically significant, in that theaction spectra for erythema and tanning aresimilar to those for skin cancer and photoag-ing. Further, the test is performed usinghuman subjects with skin types I, II and III,who are the individuals who have the great-est need for sun protection. The UVA protec-tion factor, PFA, is the ratio of the MRD forsunscreen-protected skin to that for unpro-tected skin.

SKIN AGINGIt is important to distinguish between thechanges that occur normally with the pas-sage of time from those that are the conse-quence of sun over exposure. Many skinchanges, such as premature wrinkles, leath-ery skin, some freckles and other dark spotsresult from chronic unprotected sun expo-sure. In fact, it is estimated that overexpo-sure to the sun accounts for 80 percent ofthe effects we call aging skin. Changes thatare attributable to aging include increaseddryness, decreased sweating, and changes inhair growth and facial contours. The agingprocess also affects the skin’s ability to pro-tect itself. The rate of cell production andturnover slows down with age making cellrepair less effective. The epidermis - theouter layer of the skin - becomes thinner, andmelanocytes gradually lose their pigment-producing ability, thereby reducing the pro-tection they offer the skin. Those who for-merly spent a great deal of time in the sunwithout using sunscreens can prevent further

damage by using a high-SPF sunscreen on aregular basis. This action may actually allowthe skin to repair some signs of sun-induceddamage. Coppertone® Water BABIES®,Coppertone Kids®, Coppertone® Sprectra3® and Coppertone Sport® products offereffective sun protection and moisturizingagents important for all ages.

SQUAMOUS CELL CARCINOMAA common form of skin cancer, squamouscell carcinoma, appears as nodules or red,scaly patches and can metastasize ifuntreated. While the cure rate is very high iftreated early, squamous cell carcinoma canresult in death.

SUNBLOCKSunblock is a term generally used to refer toproducts in the higher SPF (15, 30, 45, 50)categories of protection. No product is atotal sunblock. That is why some tanning canoccur even when high SPF products are used.

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All suncare products with SPF values on thelabel contain sunscreening ingredients forsunburn protection.

SUNBURNThe most common adverse reaction to thesun is the ordinary sunburn -- also known aserythema. Burns from the sun are inducedprimarily by UVB radiation. The injury theycause is characterized by delayed rednessand swelling followed by tanning and peel-ing. Sometimes the skin darkens without firstreddening, but that does not mean that thedamage has not occurred. Chronic sun dam-age and sunburns especially in the first 18years of life can result in dry, wrinkled skinand possibly skin cancer in later life.

SUN PROTECTION FACTOR (SPF)The Sun Protection Factor (SPF) is a ratiobetween the ultraviolet dose required to pro-duce minimal erythema reaction (redness) inprotected skin (skin with sunscreen) com-

pared to unprotected skin (skin without anysunscreen). The SPF number indicates howmany times longer a person can stay in thesun before beginning to burn while wearingsun protection than if he or she was notwearing any sunscreen at all. This amount oftime varies from one individual to another.For example, Coppertone® SPF 15 lotionallows a person to remain in the sun withoutburning 15 times longer than if that sameperson did not use the product. SPF numbersusually range from 2 to 50. Most dermatolo-gists recommend that people use a sun-screen with a SPF of 15 or higher. It shouldbe applied liberally before exposure to thesun and reapplied often. Reapplication isnecessary more frequently if the user swims,engages in sustained vigorous activity, per-spires heavily or towels off.

SUNSCREENSAll sun protection products labeled with aSPF of 2 or higher are considered sun-screens. Sunscreen agents absorb, reflect orscatter UV light. Most lotions and oils workby forming a surface layer of sunscreeningredients on the skin, which absorb thesun’s UV rays exposed before they can pene-trate the skin.

SUN-EXPOSED AREAS OF THE SKINParticular areas of the body are more likelyto burn due to continued sun exposure thanother parts of the body. These include theears, lips, cheekbone area, nose, top of thehead and shoulders. Don’t forget these areaswhen applying sunscreen. Also, protectingone’s eyes with UV blocking sunglasses isvery important since ultraviolet light maydamage the eyes, leading to cancer of theeyelids and conjunctiva (the membrane cov-ering the eyeball and lining the lids), as wellas to the development of cataracts.

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SWEATPROOF FORMULA (Ultra Sweatproof)Some products bond to the skin on contact,allowing sunscreens to provide protectiondespite sweating without leaving a notice-able residue. Sunscreens such as CoppertoneSport® Ultra Sweatproof Dry Lotion allow fit-ness enthusiasts to enjoy outdoor activitieswith the confidence that the sunscreen willnot leave a greasy residue to affect their gripor run into their eyes and cause stinging.

TANNING/BURNING PROCESSWhen sunlight stimulates the melanocytes,they produce melanin. Melanin is the brownpigment that gives the skin its tannedappearance. The darkening or tanning of theskin caused by melanin is one of nature’sways of protecting the underlying basal layerform further sun exposure. However, even asthis natural process is taking place, sunburn

can also occur, causing damage to the epider-mis and the dermal layer below that. Sunburndamage occurs before you are able to see orfeel it. Frequently, sunburn occurs before tan-ning. It is not true that a tan will completelyprotect the skin from burning.

TITANIUM DIOXIDE, ZINC OXIDEIngredients that reflect, absorb and scatterUV rays are called inorganic or "physical"sunscreens. They form protective barriers toUV penetration of the skin and provide UVAand UVB protection.

ULTRAVIOLET RADIATION: UVA, UVB, UVC:Ultraviolet (UV) radiation is part of the sun’sspectrum – wavelengths shorter than visiblelight. Ultraviolet rays are divided into UVA(320-400 nanometers), UVB (290-320 nm) andUVC (<290 nm). The UVA spectrum is further

divided into UVA II (320-340nm) and UVA I(340-400nm). UVB rays are the primary causeof sunburning, premature aging of the skinand development of skin cancer. UVA rays aremore constant year-round and penetratedeeper into the skin’s layers; UVA rays arealso harmful and contribute to burning, pre-mature aging of the skin, and the develop-ment of certain forms of skin cancer. UVCrays are blocked by the ozone layer and donot reach the earth’s surface. Tanning bedsprimarily emit UVA rays. This kind of expo-sure does not show immediate signs of dam-age, but over time, breaks down the skin’scollagen and elastic and thereby can acceler-ate wrinkles, leathery skin and skin cancers.

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Page 23: 200 7 SUN PRO TEC TION DE SK REF EREN CEprojectdesign-nyc.com/pdf/Cop_brochure.pdf · A pioneer in suncare since its first product introduction in 1944, Coppertone® has continually
Page 24: 200 7 SUN PRO TEC TION DE SK REF EREN CEprojectdesign-nyc.com/pdf/Cop_brochure.pdf · A pioneer in suncare since its first product introduction in 1944, Coppertone® has continually