©2004 journal publishing co....

ESTABLISHED 1870 JANUARY 1, 2009A locally owned newspaper dedicated to the service of God and mankind.

©2004 Journal Publishing Co.

www.djournal.com

RETAIL RATES PAGE 3 CLASSIFIED RATES PAGE 5 DEMOGRAPHICS PAGE 6

3 out of 4 NEMSadults use theJournal to makedaily shoppingdecisions

85% of NEMS adults readJournal Classifieds!

80% of Journal readers own theirhome ... meaning they buy every-

thing from mowers to entertainmentcenters.

Daily Journal Advertising Rates

The Daily Journal does more thanjust sell you advertising space. Wewant to help you get results. This ratecard will show you how to get thegreatest advertising impact for yourmoney.Whether you want to run your ad

larger, more frequently -or both- the

Daily Journal has an advertising pro-gram to fit your specific needs. As arule, the more space you buy, the lessyour cost per column inch. Advertis-ing frequency is your surest route tosales success. It increases sales bybuilding name recognition and mak-ing customers aware of your productor service when they’re ready to buy.The Daily Journal offers a number

of moneysaving plans for runningyour advertising to build frequencyand cost efficiency, as well as a varietyof products and services to target your

customer.As the first and foremost advertis-

ing medium in Northeast Mississippi,there isn’t a more powerful or provenadvertising vehicle at your disposal.Your Daily Journal advertising

message reaches nearly 100,000 of theadults in our market every day. WithMonday’s total market coverage prod-uct, your ad will reach nearly everyhousehold in Lee County.

■ The rates published inthis card are effectiveJanuary 1, 2009.

Turn to RETAIL RATES on page 3

Personnel &DepartmentsRetail Advertising(662) 842-2614

Advertising DirectorLisa Bryant(662) 678-1524

Classified Advertising(662) 842-2622

Classified Advertising ManagerCindy Carr(662) 678-1534

Creative Solutions ManagerPaula Hall(662) 678-1559

National/Agency CoordinatorZina Duncan(662) 678-1506Amy Speck(662) 678-1611

Online DirectorBill Johnson(662) 678-1548

PublisherBilly Crews(662) 678-1504

Chief Operating OfficerClay Foster(662) 678-1505

Business Office(662) 842-2611

Circulation Department(662) 842-2613

Facsimile(662) 620-8301

Visit Our Web Pagehttp://www.djournal.com

Elvis Presley’s BirthplaceElvis Presley’s Birthplace attracts tensof thousands of visitors each year.

NEIGHBORS...This zoned product reaches Tupeloand Lee County, featuring local news,

sports and civic events.See page 3

VIEW...View magazine publishes every Sun-day, featuring television and movie

schedules for the week.See rates on page 3

SPECIAL SECTIONS...

QUOTE, UNQUOTE...

Target your audience with highreadership editions from fashion to

football.See schedule on page 4

“T he Daily Journal extendsthe definition of a newspa-per farther than possibly

any newspaper in America.The paper exercises leadership. It re-

flects and encourages its community,but it also pulls the community along.I think it succeeds because it is per-ceived by its readers as being accessibleand essentially on their side.”

Randy CraigPublications Editor, The Inlander Magazine

October 2007

INSIDECirculation .............................Page 2Retail Rates ...........................Page 3Deadlines...............................Page 3Special Editions .....................Page 4Classified Rates .....................Page 5National Rates.......................Page 6Reader Profiles ......................Page 6Big News On Direct Mail .......Page 7Market Study.........................Page 8

Published Sunday Through Saturday MorningEvery Day Except Christmas Day

Daily Journal: Living Legacy of Visionary Owner a VitalComponent of Community’s Continued GrowthThe late George McLean noted he

bought “a bankrupt newspaper from abankrupt bank” in 1934. At his death in1983, he had taken the biweekly TupeloJournal with less than 5,000 circulationto the Northeast Mississippi Daily Jour-nal with more than 33,000 circulation.On his newspaper’s masthead, stillprominent today, he put its vision: “A lo-cally owned newspaper dedicated to theservice of God and mankind.”“It is the responsibility of the educat-

ed people of Mississippi,” McLean em-

phasized, “to raise the level educational-ly, economically, spiritually and other-wise of the people ofMississippi.” To thiseffort he dedicated his life and backedup his values with his own money, timeand energy. George McLean pledged $1million from his newspaper to put read-ing aides in every first-grade classroomin Lee County for 10 years. The NewYorkTimes said it was the largest gift to aUnited States public elementary school.

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■ EFFECTIVE JANUARY 1, 2009

Average Paid Circulation:

Weekday 36,130 Sundays 36,647verified by Audit Bureau of Circulations, September 2008

25,000

20,000

15,000

10,000

5,000

0

COMMERCIAL APPEAL2,889

CLARION LEDGER1,939

LEE COUNTY COURIER5,170 NORTHEAST

MISSISSIPPIDAILY JOURNAL

• read by about 90,000 Northeast Mississippians daily

• published 7 days a week, 364 days a year

• the South’s largest circulationfor cities Tupelo’s size

• reaches +54% ofhouseholds in LeeCounty

• 55% of circula-tion is regional,outside LeeCounty

Alcorn8.7%

Benton7.4%

Calhoun10.1%

Chickasaw27.4%

Clay3.2%

Lee54%

Tippah18.2%

Tishom

ingo

16.9%

Union25.3%

Prentiss17.5%

Monroe21.9%

Lafayette4.8%

Pontotoc25%

Oktibbeha2.5%

Itawamba25.7%

TERMS OF PAYMENTa. Payments for advertising are due the 10th

day of each month. A 1.5 percent permonth service charge will be added on allaccounts past due. No discounts allowed.Failure to pay advertising bill within 60days makes contract subject to cancellationby the Northeast Mississippi Daily Journaland the advertiser agrees to being re-billedat the OPEN RATE for all unpaid advertis-ing.

b. Accounts payable in advance, except forfirms or individuals with established creditwith the Daily Journal.

c. All “going out of business” accounts mustpay in advance unless there are multiplelocations.

d. All local rates are non-commissionable.

GENERAL POLICYa. Rate Increases: The Northeast Mississippi

Daily Journal may revise its advertising rateschedule at any time upon 30 days writtennotice to the advertiser. Once notified, theadvertiser may, without penalty, cancel itsadvertising contract at any time prior tothe time the new rates become effective byproviding written notice to The NortheastMississippi Daily Journal.

b. Advertising Subject to Approval: TheNortheast Mississippi Daily Journal reservesthe right to reject any and all advertisingsubmissions that it considers objectionableand containing materials that are subjectto content regulation and compliance withstate, federal or local law. Gaming ads ac-cepted upon content approval. Tobacco ad-vertisements not accepted. Alcohol bever-age advertising: beer accepted, liquor uponapproval of content.

c. Advertising simulating news can beset in body type, but must carry the word“Advertisement” at the top of the ad.

d. Advertising placed by groups, such asconcerned citizens must carry a contactname such as the president or chairman.

e. Mechanical Requirements - Minimumdepth for all advertising is one inch. Adver-tising exceeding 18 inches in depth are set

to occupy full column depth of 21 1/2” arecharged accordingly.

f. Position - Although position of an ad willnot be guaranteed, every effort will bemade to meet any reasonable request. Noposition in violation of standard rules.

g. Tax - Any advertising tax imposed on thepublisher will be added to the rates shownherein.

CONTRACT ANDCOPY REGULATIONSa. Contract Coverage: Contracts cover only

the advertising of the firm signing theagreement, and that firm shall be a retailadvertiser selling directly to the consumer,and be permanently located within thisnewspaper retail trade zone.

b. Cancellation or Termination: If duringthe period covered by a contract, the fullamount of revenue contracted for is notused, or if this contract is terminated be-cause of breach thereof by the advertiser,then the advertiser shall be “short rated”and shall pay for the space actually usedat the rates set forth on the rate card ofthe Publisher.

c. Deadlines/Mechanical Requirements:All copy and proof deadlines and require-ments must be observed. Proofs, whensubmitted, are for typographical correc-tions only. Changes from original copy willbe charged on the basis of the time re-quired to make such changes.

d. Error Responsibility: The Northeast Mis-sissippi Daily Journal assumes no financialresponsibility for typographical errors or foromission of copy beyond the cost of theirspace. Claims for adjustment must bemade within 7 days of publication. Creditallowable for first insertion only. In theevent of an error or omission, we will, up-on request, furnish a letter of explanationwhich can be utilized by the advertiser.

e. Indemnification: Advertiser agrees to in-demnify the Northeast Mississippi DailyJournal, its agents and assigns of and fromany and all loss, liability, claim, cause ofaction, lawsuit, damages of any type, attor-

neys fees and expenses and other relatedcosts as a result of the newspaper’s publi-cation of an advertisement or advertisingcampaign prepared by the advertiser or itsagents and submitted to The NortheastMississippi Daily Journal for publication.This agreement shall be performed at leastin part in the State of Mississippi whoselaws shall govern any dispute arising here-under. The Circuit Court of Lee County,Mississippi shall have the exclusive jurisdic-tion over any dispute arising under theterms and conditions of this Agreement.

f. Screens: Screens ranging from 85 to 100lines are required. Publisher not responsi-ble for reproduction quality of screensdenser than 100 lines.

g. Alteration Charges: A charge will bemade for excessive alterations (not causedby publisher’s mistake) which are made bythe advertiser.

h. Proofs: A maximum of one set of proofswill be furnished upon request on any ad-vertisement that meets the proof deadline(see Closing Times, Page 3) and is the re-quired size of 30 column inches or larger.

i. Copy and Material: The submission ofcopy should include all components of theadvertisement, including layout, copy, art,etc. Copy will be considered complete only

when all components of the advertisementare on hand.

j. Cancellations or Size Changes: Not ac-ceptable after 5 p.m. day of copy deadline.

CIRCULATIONSINGLE COPY PRICES50¢ daily per copy, $1.50 on Sunday

SUBSCRIPTION PRICES$11.00 per month delivered by carrier

$120.00 per year delivered by carrier

$45.50 for 3 months by mail throughout mostof Mississippi, call (662) 842-2613 or1-800-270-2613 for out of state mailrates.

The Daily Journal is a member of the Audit Bu-reau of Circulation.

Total Average Paid Circulation*Daily ............................36,130

Sunday.........................36,647

Average Daily Readership: 90,000**

*ABC Newspaper Publisher’s Statement for the periodending September 2008.

**Pulse Research, Portland, OR

The BancorpSouth Arena has seen a number of sold out audience for such performers as Bill Cos-by, Rod Stewart, the Eagles, Travis Tritt and Elton John. It’s also the home of the Mississippi Mud-cats of the American Indoor Football Association.

The Journal dominates

newspaper circulation

throughout Northeast Mississippi

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EFFECTIVE JANUARY 1, 2009 ■ PAGE 3

NON-CONTRACTADVERTISING

DAILY SUNDAYLocal OpenRates ......................$30.39 $31.32

CONTRACTADVERTISINGThe Daily Journal offers special rates to con-tract advertisers. These contracts are based onthe total revenue spent per the 12 month con-tract period. Pre-prints, ROP, color, and classi-fied dollars are included in this total.

MON TUE-SAT SUNDAY

$ 1,000 ........ $26.66 $23.66 $24.371,500 .......... 24.57 21.57 22.222,000 .......... 22.64 19.64 20.242,500 .......... 21.80 18.80 19.365,000 .......... 20.90 17.90 18.4410,000 .......... 19.85 16.85 17.3415,000 .......... 19.35 16.35 16.8220,000 .......... 18.84 15.84 16.3130,000 .......... 18.37 15.37 15.8440,000 .......... 17.88 14.88 15.3450,000 .......... 17.48 14.48 14.9060,000 .......... 17.04 14.04 14.4480,000 .......... 16.40 13.40 13.82100,000 .......... 15.82 12.82 13.21150,000 .......... 15.14 12.14 12.50225,000 .......... 14.72 11.27 11.62300,000 .......... 13.45 10.45 10.77

Sunday ROP and preprint rates/quantities ap-ply to Labor Day and Thanksgiving.

DISCOUNTSROP Discounts within 6 days of first run.

• 25% on first pickup, 40% on subsequent.• 50% on Monday and/or Tuesday.• Do not apply with other discounts.

PRE-PRINT INSERTIONRATES(PER THOUSAND)

DAILY SUNDAY

Single Sheets.................... $ 42.25 $ 43.254 Tab ................................... 52.50 55.008 Tab ................................... 56.00 58.5012 Tab ................................. 60.00 63.0016 Tab ................................ 64.75 68.5020 Tab ................................ 68.75 73.2524 Tab ................................ 73.25 77.7528 Tab ................................ 77.50 82.0032 Tab ................................ 82.00 86.50

Pre-prints larger than 16 STD/32 Tab increase$3.50 per M for every increase of 2 STD pagesor 4 Tab pages.

PRE-PRINT ANNUALCONTRACTDISCOUNTMinimum Per Year Discount

12 Inserts . . . . . . . . . . . . . . . . . . . . . . 5.0%13-35 Inserts . . . . . . . . . . . . . . . . . . 10.0%36-54 Inserts . . . . . . . . . . . . . . . . . . 12.0%55-79 Inserts . . . . . . . . . . . . . . . . . . 15.0%80+ Inserts . . . . . . . . . . . . . . . . . . . . 20.0%

PRE-PRINTINFORMATION1. Inserts accepted every day, limited num-

ber per edition

2. Distribution Options*:

• Full Circulation(37,000 M, T, TH, F, Sat.)(38,500 Wed.)(38,000 required Sun.)

• Non-mail only (36,000)• Lee County only (18,000)• City Zone only (11,000)• Lee County Area Non-Subscribers(13,000) Mondays only

3. Minimum Order: 1,000 insertsMinimum Charge: $200.0012% surcharge for less than full cir-

culation.

4. Shipping Address: The Daily Journal,1242 South Green, Tupelo, MS 38804

5. Unloading times: Monday through Friday7 a.m. - 4 p.m.

SPECIALADVERTISING RATESCHURCH/CHARITY RATEThis rate applicable to churches, schools orother programs. No other discounts apply.Sponsorship of church directory is $6.50 perweek.

Church/ MON TUE-SAT SUNDAY

Charity Rate ..... $15.88 $12.88 $13.34

CONSISTENCY AD RATESRates apply to ads run a minimum of 4 weekswith no copy changes. Consistency gets re-sults!

DAILY SUNDAY

1-2 runs per week............ $ 14.51 $ 15.523-4 runs per week ............... 12.71 13.605-6 runs per week ............... 12.27 13.137 runs per week................... 11.78 12.62

MONDAY TMC COVERAGE &NEIGHBORSIf your customer is in Lee County, use theseproducts for coverage of almost every house-hold in Tupelo/Lee County.

Monday: 13,000 Non-subscriber homes in Tu-pelo and Lee County.

NEIGHBORS: Zoned product every Wednesdayto Tupelo/Lee County subscribers. Features lo-cal news, social events and sports. (18,000)Now available in single copy locations. Askyour sales consultant for Neighbors’ rates.

ELECTRONIC/DIGITALTRANSFER OF ADSOR PHOTOS1. Ads can be emailed to: [email protected].

We prefer ads to be in a PDF format withall fonts embedded. The DPI of the PDFshould be between 150-300 DPI, all PDF inprocess and spot color should be CMYK -and all artwork/photos should be built us-ing CMYK mode. (Photos should have aDPI of 200-250.) If not to be printed incolor, the PDF should be built in grayscalemode. We print using CMYK inks, thereforeall ads need to be built with CMYK modelsfor DCS. If you have any questions on set-ting Adobe Distiller preferences, please callthe Journal Publishing Company and wewill provide the preferences for distilling aPDF for printing on our Press. We can ac-cept a PhotoShop or Illustrator EPS/JPG ifthe fonts have been converted to artwork.

2. PDF ads placed on websites for download-ing should be created as above ... DPI be-tween 150-300 DPI, CMYK mode if color,Grayscale if not. All text that is “black”should be process black NOT a 4 colorblack. If fonts are not embedded, we do re-serve the right to substitute fonts.

3. If an ad has color in it, it must be CMYK,not RGB. If an ad is not supposed to run incolor, then make sure all ad elements areblack and white or grayscale only.

4. Ads can be accepted on Mac compatibleCD’s. Please include a clean, legible hardcopy of any ad sent this way. If the ad is incolor, please try to send a color hard copy.

5. Software programs used and supported bythe Daily Journal Advertising staff include:QuarkXPress 6.52; Adobe PhotoShop CS2;and Adobe Illustrator CS2. We use Macin-tosh computers only.

6. The Journal has a large number of fonts

available, but we do not have every font inexistence. We are a networked, fully pagi-nated newspaper and our system cannothave new fonts constantly added to it.

7. Art formats that can be placed within theads include: TIFF’s, EPS, EPSF, LINEART(PICT) and JPG’s.

8. Please be sure your ad is the correct sizebefore you send it to us. Like most news-papers across the country, we havechanged our web width and therefore ourcolumn sizes. Please see Page 4 of this ratecard for new ad sizes.

9. Electronic/Digital ads must be IN HOUSE bynoon the day before they are to be pub-lished.

Creative Design ServicesOur creative services staff of award-win-ning professional artists and designers areavailable to help plan and create effective,result-producing advertisements for you.

Services include logo design, business card,letterhead design and original artwork.Charge for these services is based on arate of $30 per hour or a $50 minimum.

Ask your sales representative for more in-formation.

Single sheet flyers to be inserted in theJournal can be designed for a charge of$30 per hour or $50 per side, minimum.For outside use, the charge is $30 per houror $100 minimum.

SUNDAY ROP & PRE-PRINT RATES APPLYTO LABOR DAY & THANKSGIVING

ALL RATES ON THIS PAGEare local (net or non-commissionable)

rates. See Page 6 for National(commissionable or gross) rates.

Studies prove that color sells 43% better than black and white. Your cost isbased on your ad space cost plus the charges listed below:

Local Color RatesUp to 1 page DAILY SUNDAY

Black + 1 color ........... $265 $275Black + 2 colors.......... $350 $365Black + 3 colors.......... $400 $420More than 1 page to double truck

Black + 1 color ........... $300 $315Black + 2 colors.......... $410 $420Black + 3 colors.......... $455 $470Each additional separation done in-house will cost$50.

Neighbors Color RatesBlack + 1 color ...........................$110Black + 2 colors......................... $145Black + 3 colors..........................$175

Color FrequencyDiscount13x............................................... 3%26x ............................................... 6%52x.............................................. 15%100x............................................ 30%

Anniversary ColorTo help you celebrate your business’ anniversary,contract advertisers get one free color with one 30inch or larger ad.

AvailabilityDue to limitations of our printing press, only a limit-ed number of color locations are available eachday. These locations will be sold with priority givento largest and first ads listed. Discount color adsmay be grouped on one page. Specially mixed col-ors will be priced at a higher rate. Pickup discountsdo not apply to color. Frequency contracts do notapply to partial color rates.

CLOSING TIMESCopy must be submitted to theadvertising sales or design depart-ment by the following deadlines:PUBLICATION DAY.......................DEADLINE

Monday .................11 a.m. FridayTuesday ..............11 a.m. MondayWednesday...........5 p.m. MondayThursday...............5 p.m. TuesdayFriday ..............5 p.m. WednesdaySaturday..........5 p.m. WednesdaySunday ................5 p.m. ThursdayNeighbors ..........11 a.m. MondayVIEW Magazine ....5 p.m. Tuesday

Ads sent electronically should be sentno later than noon the day before thescheduled run rate; Friday noon for adsthat run Saturday through Monday.

PreprintsIn house one week prior to publica-tion.

Process Color, Proof AdsAdvance deadline 24 hours. Multipleprocess color photographs advancedeadline 5 working days.

Cancellations or ChangesNot acceptable after 5 p.m. day ofcopy deadline.

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CLASSIFIED STANDARDSOF ACCEPTANCE1. After an ad is ordered, it cannot be canceled

or corrected before initial publication.

2. The publisher reserves the right to edit, reviseor reject an advertising copy which does notconform to its standard.

3. All advertising subject to approval. The publish-er shall have the right to determine the classi-fication of any advertising copy submitted.

4. Ads that slander or harm individuals or busi-ness firms are not accepted.

5. All ads must conform to local, state and feder-al laws.

6. Ads that discriminate by race, religion, age,sex, disability or origin are not accepted.

7. Requests for contributions, except to officiallyrecognized charities such as United Way, Amer-ican Cancer Society, March of Dimes, etc. arenot accepted.

8. Political ads are not accepted unless paid for inadvance, with a signed sponsor.

9. Stock and securities sales not accepted unlesschecked with Securities and Exchange commis-sion and legal counsel.

10. Advertising set to resemble news matter musthas “advertisement” at top.

11. Gaming propositions, drawings or lotteries arenot accepted.

12. Ads requiring respondents to send photo-graphs, etc., are not accepted.

13. Ads charging an advance fee for service ormerchandise must be approved by classifiedsupervisor.

14. Ads using another person’s name or pictureare not accepted unless the advertiser agreesto non confidentiality.

15. Advertisements which include the names ofhotels, individuals, business institutions, etc.,are not accepted unless permission is securedto use their name.

16. Matrimonial offers or personal correspondence,either implied or direct, are not acceptable.

17. Ads for artist models or pin-up posing accept-ed only from authorized art schools.

Continued on Page 5

PAGE 4 ■ EFFECTIVE JANUARY 1, 2009

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY★ Local/Regional News ★

★ Nation & World ★

★ Northeast Mississippi Life ★

★ Sports Sunday ★

★ Classifieds ★

★ Northeast Mississippi ★Homestyles

★ Outdoor Sports ★

★ VIEW/TV Week ★

★ Color Comics ★

★ Parade ★

★Weddings & Engagements ★

★ Local/Regional News ★


★ Sports Monday ★

★ Classifieds ★

★ Opinion Page ★

★ Business Page ★

★ First Person Essays ★

★ Living Page ★

★ KidScoop™ Page ★

★ Reach 13,000 ★

nonsubscriber Lee Countyhomes!



★ Sports Tuesday ★

★ Classifieds ★



★ Living Page ★



★ Food & Dining ★

★ Sports Wednesday ★

★ Classifieds ★



★ NASCAR Page ★

★ Neighbors ★

★ Relish (once a month) ★



★ Sports Thursday ★

★ High School Sports ★

★ Classifieds ★



★ Living Page ★



★ Health & Fitness or ★

Home & Garden★ Sports Friday ★

★ Classifieds ★





★ Faith & Religion ★

★ Sports Saturday ★

★ Classifieds ★



January Business Journal .......................................12/29/2008 1/9/2009 TabloidHealthy Living ...........................................................1/5/2009 1/16/2009 TabloidBabies.........................................................................1/1/409 1/27/2009 TabloidHealthworks! Tab ....................................................1/16/2009 1/30/2009 TabloidFebruary Business Journal........................................1/23/2009 2/6/2009 TabloidSpring Brides...........................................................1/23/2009 1/8/2009 BroadsheetMarch Business Journal ...........................................2/20/2009 3/6/2009 TabloidSpring Home, Lawn & Garden..................................2/27/2009 3/12/2009 BroadsheetNorth Mississippi Health Journal (Spring ed.) ...........2/27/2009 1/1/2009 MagazineSpring Fashion.........................................................3/13/2009 3/26/2009 BroadsheetEaster Worship ........................................................3/20/2009 3/6/2009 TabloidApril Business Journal..............................................3/20/2009 4/3/2009 TabloidGo Green ..................................................................4/3/2009 4/22/2009 BroadsheetMunicipal Election tab .............................................4/10/2009 4/27/2009 TabloidMay Business Journal ..............................................4/17/2009 5/1/2009 TabloidGum Tree Writing ....................................................4/24/2009 5/7/2009 TabloidBlue Suede Cruise ...................................................4/17/2009 4/30/2009 TabloidVacation guide ..........................................................5/1/2009 5/15/2009 TabloidJune Business Journal..............................................5/22/2009 6/5/2009 TabloidGraduation..............................................................5/22/2009 6/7/2009 BroadsheetThe Source ..............................................................5/15/2009 6/15/2009 MagazineYoung At Heart........................................................6/12/2009 6/26/2009 TabloidJuly Business Journal ...............................................6/19/2009 7/5/2009 TabloidDining Guide.............................................................6/1/2009 7/1/2009 Small MagazineBack To School ........................................................7/17/2009 7/30/2009 BroadsheetAugust Business Journal ..........................................7/24/2009 8/7/2009 TabloidFootball Journal.........................................................8/7/2009 8/23/2009 TabloidGameDay no. 1 .......................................................8/25/2009 8/29/2009 TabloidFall Brides ...............................................................7/31/2009 8/30/2009 MagazineSeptember Business Journal.....................................8/21/2009 9/4/2009 TabloidGameDay No. 2.........................................................9/1/2009 9/5/2009 TabloidFall Fashion .............................................................8/28/2009 9/10/2009 BroadsheetGameDay No. 3.........................................................9/8/2009 9/12/2009 TabloidFall Home Improvement.............................................9/4/2009 9/17/2009 BroadsheetGameDay No. 4.......................................................9/15/2009 9/19/2009 TabloidTallahatchie Riverfest...............................................8/28/2009 9/20/2009 Classified TabloidGameDay No. 5.......................................................9/22/2009 9/26/2009 TabloidOctober Business Journal.........................................9/18/2009 10/2/2009 TabloidGameDay No. 6.......................................................9/29/2009 10/3/2009 TabloidWomen At Work......................................................9/25/2009 10/8/2009 BroadsheetGameDay No. 7.......................................................10/6/2009 10/10/2009 TabloidGameDay No. 8.....................................................10/13/2009 10/17/2009 TabloidGameDay No. 9.....................................................10/20/2009 10/24/2009 TabloidNorth Mississippi Health Journal magazine ................9/3/2009 10/1/2009 MagazineGameDay No. 10...................................................10/27/2009 10/31/2009 TabloidNovember Business Journal ...................................10/23/2009 11/6/2009 TabloidGameDay No. 11.....................................................11/3/2009 11/7/2009 TabloidGameDay No. 12...................................................11/10/2009 11/14/2009 TabloidHoliday Gift Guide...................................................11/6/2009 11/19/2009 TabloidGameDay No. 13...................................................11/17/2009 11/21/2009 TabloidGameDay No. 14...................................................11/20/2009 11/27/2009 TabloidDecember Business Journal....................................11/20/2009 12/4/2009 TabloidLetters To Santa.....................................................12/11/2009 12/24/2009 Broadsheet

SPECIAL EDITION SCHEDULESpecial editions may be added or deleted and dates of publication may

vary. Contact your sales representative for more information.

Mechanical RequirementsStandard Page ...............................................................................6 columns x 21.5 inchesTabloid Page..................................................................................5 columns x 11.5 inchesPage Makeup Size (Standard)..............................................................11-5/8 x 21.5 inchesPage Makeup Size (Tabloid)...................................................................9-5/8 x 11.5 inchesNumber of Columns per page ..............................................6 Retail, 9 Classified, 5 TabloidColumn depth .......................................21.5 inches Retail & Classified, 11.5 inches TabloidFull page size ............................129 column inches Retail, 57.5” Tabloid, 193.5” Classified

RETAIL DIMENSIONSColumns Width/Inches Width/Decimals Width/Picas

1 1-13/16” 1.813” 112 3-3/4” 3.750” 22.93 5-3/4” 5.750” 34.64 7-11/16” 7.688” 46.35 9-5/8” 9.625” 58.06 11-5/8” 11.625” 69.9

Double Truck 24” 24” 144.0

CLASSIFIED DIMENSIONSColumns Width/Inches Width/Decimals Width/Picas

1 1-1/4” 1.21” 7.252 2-5/8” 2.51” 15.063 3-7/8” 3.81” 22.884 5-1/4” 5.11” 30.695 6-3/7” 6.42” 38.506 7-5/7” 7.72” 46.317 9” 9.02” 54.138 10-1/3” 10.32” 61.949 11-5/8” 11.625” 69.90

Double Truck 24” 24” 144. 0

TABLOID DIMENSIONSColumns Width/Inches Width/Decimals Width/Picas

1 1-13/16” 1.813” 112 3-3/4” 3.750” 22.93 5-3/4” 5.750” 34.64 7-11/16” 7.688” 46.35 9-5/8” 9.625” 58.0

Double Truck 20-3/4” 20.75” 126

MODULAR TABLOID DIMENSIONSColumns Inches Decimals Picas

1/8 -3/4” x 2-3/4” 4.771” x 2.75” 28p7.512 x 16p61/4 Page 4-3/4” x 5-1/2” 4.771” x 5.5” 28p7.512 x 33p1/2 Page H 9-5/8” x 5-1/2” 9.667” x 5.5” 58p.024 x 33p1/2 Page V 4-3/4” x 11-1/2” 4.771” x 11.5” 28p7.512 x 69pFull Page 9-5/8” x 11-1/2” 9.557” x 11.5” 58p.024 x 69p

SECTION AD DEADLINE PUB DATE FORMAT

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CLASSIFIED STANDARDSOF ACCEPTANCE (cont’d)18. Ads offering home work not accepted. (EXCEP-

TION:With classified supervisor’s approval,some types of telephone work from home areacceptable.)

19. SALES HELP ads must state type of prod-uct or service handled unless contains lo-cal address or phone number. If money ismentioned, copy must state how earningsare paid (salary, commission, drawing ac-count, etc.).

20. Ads for magazine solicitors acceptable on-ly from local established office (listed inphone directory), for local sales only.

21. Employment Agency advertisements run-ning in classifications other than “Employ-ment Agency” classification must clearlyspecify and identify themselves.

22. School and instruction advertisementsmust include name and location of theschool, and be properly classified. Musthave Better Business Bureau report.

23. Ads that require investment or purchaseof any article, or require remittance of anynature must clearly state conditions.

24. All “Business Opportunity” (Franchise-type) advertisements subject to the ap-proval of management, and must containspecific reference to type of product orservice handled, together with completefirm name and home address. Must have

Better Business report. (Charged Generalrate.)

25. The word “New” in auto or truck ads ac-ceptable only from franchised dealer.(Does pertain to accessories.)

26. Ads stating “save commission” in real es-tate or auto sales not acceptable.

27. Ads concerning adoptions accepted onlyfrom authorized and accredited institu-

tions.

28. Abbreviations are not permitted.

29. Ads offering medicine or cures are not ac-cepted.

Tupelo High School is recognized as a model school by the U.S. Department of Education. The Ford Founda-tion and Harvard University’s JFK School of Government say Tupelo has one of the most innovativepublic/private educational partnerships in the nation, with a new $17 million complex. 1,850 students ingrades 9-12 are located at the high school.

LOCAL OPEN RATESLine AdvertisingClassified line advertising is available to busi-ness and commercial customers on both acontract and non-contract basis. All rates arebased on seven-point type, 9 column format.Larger type sizes and other features are avail-able to highlight your ads.

Non-Contract (per line)Approximately 4 words per line, minimumcharge equivalent to 4 lines.

DAILY SUNDAY

One insertion...................... $ 2.81 $ 2.882 to 6 insertions ................... 2.06 2.137 insertions........................... 1.80 1.87Daily insertions for one month ...... 1.67 1.80

Contract (per line)DAILY SUNDAY

3 months ............................ $ 1.87 $ 1.906 months............................... 1.68 1.7312 months............................. 1.52 1.57Any customer with a 12-month line contractmay run any classified display ad at $10.72per column inch daily and $11.02 per columninch on Sunday.

CLASSIFIED DISPLAYClassified display advertising rates are basedon size and frequency of insertion. Both con-tract and non-contract rates are available.

Non-Contract (per inch)DAILY SUNDAY

One to 10 inches .............. $ 16.23 $ 16.7011 to 20 inches................... 14.69 15.1521 to 30 inches................... 13.48 13.9331 to 40 inches................... 13.00 13.3941 to 60 inches ................... 12.25 12.62

Annual Contract (per inch)The best classified display rates are offered tocustomers entering into a one-year classifiedcontract. These rates are based on the totalrevenue spent per the 12 month contract peri-od.

DAILY SUNDAY

OPEN DISPLAY.................. $ 16.23 $ 16.70ANNUAL CONTRACT$ 5,000 ............................. $ 10.72 $ 11.02$10,000................................ 10.37 10.67$15,000................................ 10.07 10.35$20,000 ............................... 9.70 9.97$25,000 ............................... 9.54 9.82$30,000 ............................... 9.02 9.27

NATIONALADVERTISINGClassified line .......................$2.89 per line Daily

$3.02 per line SundayClassified display .....$28.90 per column inch Daily

$30.20 per column inch Sunday

PRIVATE PARTYRATESContact classified advertising for rate informa-tion.

LEE COUNTYNEIGHBORS RATESClassified Line PickupRate ..................................... 90¢ per lineThis rate is to be used for any line ad that runsin the Neighbors when it is also scheduled torun in the Journal, including: contract, tran-sient, personal and business.

NEIGHBORS Only Rate ..... $1.25 per lineThis rate is to be used for any line ad that runsONLY in the “Neighbors”, including: transient,personal and business.

Classified DisplayPickup Rate ................ $2.93 per inchThis rate is to be used for any display ad thatruns in the “Neighbors” when it is also sched-uled to run in the Journal, including: contract,transient, personal and business.

NEIGHBORS Only Rate .... $4.49 per inch

This rate is to be used for any display ad thatruns ONLY in the “Neighbors”, including: tran-sient, personal and business.

COMBINATIONRATESAsk for combination rates with our 5 weeklypapers located in Northeast Mississippi.

COLORADVERTISING RATESSee Page 3.

CLOSING TIMESa. Line ad copy must be complete two daysprior to publication.

b. Deadline for display advertising copy isnoon on the third day before insertion onads requiring proofs and 5:00 p.m. the sec-ond day before insertion without proofs.Color advertising, double trucks and specialsections earlier as required.

c. Cancellation for ads will not be acceptedlater than 5:00 p.m. one day prior to publi-cation. Composition charges on these adswill be 25% of the normal rate if not runwithin the next week.

BLIND BOX RATESReplies Picked Up ........................ $12.50Replies Mailed ............................. $25.00Replies will be serviced 10 days after final adpublication.

of Journal Subscribers and

of Non-Subscribers use the DailyJournal as their primary source

of shopping information and advertising.

A&A Research, January 2000

of Journal Subscribers and

of Non-Subscribers said theyread the Classified section of

the Daily Journal.A&A Research, January 2000

1

1ColumnClassified1.21”2ColumnClassified2.51”

3ColumnClassified3.81”




7ColumnClassified9.02”8ColumnClassified10.32”9ColumnClassified11.625”

6ColumnRetail11.625”






Retail &ClassifiedAdvertisingColumns

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THRIVING COMMUNITY: Above, Tupelo’s Downtown Association keeps a Southern traditionalive and well. Below, The North Mississippi Medical Center is the largest non-metropolitan med-ical facility in the nation with satellite units throughout the Journal’s service area.

• Tupelo has been named “All America City”three times in the first and second editions ofHugh Bayless’ Best Towns in America.

• Lee County ranks second in the state’s coun-ties for manufacturing employment and bankdeposits, third in retail sales and total payrolls.

• Tupelo/Lee County is the world’s leading pro-ducer of upholstered furniture.

• Tupelo is a transportation hub center, locatedbetween Memphis, Birmingham, Nashville andJackson, MS. Easy access to a new four-lanehighway system, two major railroad lines, airservice and the Tenn-Tom Waterway enhancesregional economic growth.

• North Mississippi Medical Center in Tupelo isthe largest non-metropolitan medical complex inAmerica. With 650 beds, it provides the region

with 140 physiciansrepresenting 38 med-ical and surgical spe-cialties.

• Tupelo/Lee County’sCommunity DevelopmentFoundation has twice been named one ofAmerica’s top ten economic developmentorganizations.

• Tupelo/Lee Industrial Park South has beennamed one of the nation’s top ten industrialparks in new space.

• The BancorpSouth Arena has seen a number ofsold-out audiences for such performers as BillCosby, the Eagles, Alan Jackson, Rod Stewart,and Reba McEntire. McEntire said, “Who would-n’t want to come back to Tupelo?”

GenderMen ...........................49.5%Women.......................50.5%

Age18-34 .........................21.4%35-44 .........................21.6%45-64 .........................31.7%65 and older...............20.7%

Household IncomeUnder $20,000 ...........21.2%$20,000-$30,000 .......16.8%$30,000-$40,000 .......13.5%$40,000-$50,000 .........9.9%$50,000-$60,000 .........6.5%Over $60,000 .............11.2%

Marital StatusMarried ......................74.2%Single ...........................5.2%Divorced .....................11.3%Widowed......................9.3%

EducationHigh SchoolGraduate ..................55.4%Some College .............24.0%College Graduate........17.9%

Primary ResidenceOwn Single Home.......80.1%Rent ...........................18.8%

How often do youuse advertisementsin the Daily Journal?Regularly to make ShoppingDecisions ..................30.8%Sometimes..................42.9%Never/almost never .....26.3%

A&A Research, Kalispell, MT, January 2000

COMMISSIONa. Agency Commission 15%.

b. Accounts payable monthly are due the 15thof the following month.

c. Accounts payable in advance must be paidat time copy is presented for insertion.

Open Inch RateDAILY SUNDAY

$ 30.81 $ 33.79Minimum space is one inch. All space chargedby the inch. Advertisements exceeding 18inches in depth are set to occupy full columndepth and charged accordingly.

PRE-PRINTEDSECTIONSPre-printed sections accepted 7 days.

DAILY SUNDAY

Envelope/Single Card ....... $ 51.50 $ 52.502 Std. or 4 Tab ..................... 61.80 63.004 Std. or 8 Tab ..................... 63.25 66.136 Std. or 12 Tab ................... 67.28 70.738 Std. or 16 Tab .................. 72.45 76.4310 Std. or 20 Tab............ 77.05 81.6512 Std. or 24 Tab............ 81.65 86.2514 Std. or 28 Tab............ 86.25 90.8516 Std. or 32 Tab............ 90.85 95.4512% surcharge for less than full circula-tion.

Scheduling & Ship-ping Requirements:• All pre-prints should be scheduled 14 daysin advance. Material arrival not later than 7days prior to insertion.

• Publisher reserves the right to omit any in-sert arriving late.

• Shipments received damaged, wet, or insuch condition as to complicate our abilityto insert will be photographed and held forinstructions from the advertiser.

• Receiving Hours: Monday - Friday 7 a.m. -4 p.m.

• Shipping Address: Northeast MississippiDaily Journal, 1242 South Green St., Tupe-lo, MS 38804

• “Supplement to” and actual date not re-quired.

• To ensure full circulation send Wednesday38,500; Sunday 38,000; other days37,000; cost based on actual paid.

• Total market coverage product, Monday, re-quires additional 13,000 supplements.

Group CombinationRatesNone

ROP Color Rates andDataa. Black and one, two or three color advertis-ing is available 7 days.

b. Color Charge:DAILY SUNDAY

Black + One Color.........$300 $320Black + Two Colors ........ 400 420Black + Three Colors...... 475 495

c. Color premiums are commissionable.

d. Closing Dates:1. Reservations:

5 days in advance of publication.2. Printing Material:

3 days in advance of publication.

e. Cancellation Dates:72 hours in advance for all color.

f. Material must contain registration marks.

Closing/CancellationDatesDaily - before 3:00 p.m. - 3 days before publi-cation.

Special ClassificationRates

None

Classified RatesDAILY SUNDAY

Set Solid (Per Agate Line)...... $ 2.89 $ 3.02Classified Display (Per Inch) .... $ 28.90 $ 30.20

Sunday ColorComics Sectiona. Issued every Sunday.

b. Rates: Open rate of $33.79 per columninch and 4 color rate of $495.00 apply.

c. Closing Times: 5 weeks before publica-tion.

d. Mechanical Measurements:Standard Broadsheet. Send orders and 1proof to paper. Ship copy of order withprinting materials and instructions toNortheast Mississippi Daily Journal, 1242South Green St., Tupelo, MS 38804.

Advertiser must supply camera-ready copyincluding color separations.

Magazines“View” Magazine ..............$33.79 per inchIncludes daily TV and movie listings.a. Closing Times: Monday prior to publica-tion.

b. Dimensions: Page size 9.625” wide x11.5” deep; 5 columns to page; 57.5” to apage.

in response tofood ads inthe Journal!

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COUNTY3

COUNTY2

COUNTY1


Benton Tippah

Ripley38663

Blue Mountain3861038633

Ashland

Hickory Flat

38603 Falkner38629

Alcorn

Tishomingo

Prentiss

Union

Lafayette

Pontotoc

Itawamba

Monroe

Chickasaw

Calhoun

Lee

Clay

Corinth38834

Booneville38829

38824Baldwyn

38856Marietta

Guntown38849

Iuka38852

38873Tishomingo

38827Belmont

38855Mantachie

38843Fulton 38876

Tremont

Saltillo38866

Tupelo38801-38804

Verona

Shannon

Nettleton

38857

38862

38868

38858

Amory38821

Aberdeen39730

Hamilton39746Prairie

39756

West Point39773

Gattman38844

Smithville38870

Houston

Woodland

Okolona

Houlka

38851

38860

39776

38850

Pontotoc38863

ShermanEcru

Thaxton

Toccopola

Randolph38864

38874

38871 38841 38869 Belden38826

New Albany

Blue Springs38828

38652

Myrtle38650

Etta38627

Dumas38625

Oxford38655

Bruce

Calhoun City

Vardaman

38915

38878

38916

38879

Rienzi 38865

Oktibbeha

Starkville39759

Mooreville

Plantersville

= Weekly NewspaperLocations

Distribution by Zip Codes forDaily Journal and PLUS

Monday’sTMC

ZIP CITY SUBSCRIBERS Coverage

35582 Red Bay, AL 11538603 Ashland 7238610 Blue Mountain 21338625 Dumas 7138627 Etta 5238629 Faulkner 7338633 Hickory Flat 14438635 Holly Springs 13238650 Myrtle 25838652 New Albany 1,84238655 Oxford 74338659 Potts Camp 6138663 Ripley 1,05638674 Tiplersville 3638683 Walnut 6138801 Tupelo 7,240 4,46938804 Tupelo 2,361 2,73038821 Amory 1,83738824 Baldwyn 844 62038826 Belden 818 21738827 Belmont 26738828 Blue Springs 44238829 Booneville 1,51538833 Burnsville 7038834 Corinth 1,14338838 Dennis 10038841 Ecru 27038843 Fulton 1,60438847 Golden 18938848 Greenwood Springs 5938849 Guntown 473 20038850 Houlka 19538851 Houston 1,18338852 Iuka 47338855 Mantachie 60238856 Marietta 17638857 Mooreville 356 80038858 Nettleton 78238859 New Site 4338860 Okolona 51238862 Plantersville 320 95038863 Pontotoc 2,09638864 Randolph 8538865 Rienzi 12838866 Saltillo 2,288 1,45038868 Shannon 1,253 26538869 Sherman 5638870 Smithville 31238871 Thaxton 16238873 Tishomingo 23338876 Tremont 9538878 Vardaman 13738879 Verona 333 87538915 Bruce 18738916 Calhoun City 23238951 Pittsboro 3939730 Aberdeen 86539746 Hamilton 12539751 Mantee 8039756 Prairie 3539759 Starkville 39739773 West Point 25739776 Woodland 81

Miscellaneous ZIP Codes 310

Minimum insert: 1,000 piecesMinimum charge: $200

*Single copy sales can be eliminated only in the city of Tupelo. Average daily single copies are 1,644 and 1,922 on Sunday.

FULL CIRCULATIONSUNDAY.......................38,000WEDNESDAY................38,500OTHER DAYS ................37,000

LEE COUNTY .................18,000

CITY OF TUPELO ..........11,000City Zone

WEEKLY NEWSPAPER COVERAGEPrentissCounty Hwy. 45

to Corinth

WHEELER38824

38824

UnionCounty

BALDWYN

GUNTOWN

SALTILLO

38824

38849

TUPELOBELDEN

38826

38801-04MOOREVILLE

38857

VERONA

SHANNON38868

PLANTERSVILLE38862

NETTLETON38858

38858

PontotocCounty

Alt. 45to West Point

Hwy. 6to Oxford

Hwy. 45to Columbus

Hwy. 78to Alabama

38866

MonroeCounty

ItawambaCounty

LEE COUNTYZIP CODES &DELIVERYZONES

Serving Monroe County 6,750 circulation

Serving Chickasaw County 3,070 circulation

Serving Calhoun County 1,085 circulationCover both Calhoun & Chickasaw County with The Shopper Plus ... 10,000

Serving Itawamba County 5,325 circulationTotal Market Coverage in Times Plus ... 10,500

Serving Pontotoc County 7,170 circulation

Serving Benton County 1,000 circulation

Serving Tippah County 3,000 circulation

Serving Untion County 6,500 circulation

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Why use theDaily Journal?

Simply put, becauseyour customers do!

The Daily Journalreaches approximately100,000 readers eachday and delivers over468,000 exposures over

a 7 day period!

Let us show you whythe Smart Money buysan ad in the Journal!Northeast Mississippi Market Study, Belden Associates, Nov. 2002

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