2005 annual wards program - americanhorsepubs.org€¦ · yet scientifically founded writing. class...

2005 ANNUALAWARDS PROGRAM

For material published in 2004

2005 ANNUALAWARDS PROGRAM

For material published in 2004

Awards Banquet & Presentations June 11, 2005 • Seattle, Washington

AHP

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2005 AWARD DIVISIONS

Editorial Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Advertising Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Cover Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Editorial Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Photography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Illustration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Specialty Classes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

General Excellence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Overall Publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

2005 Judges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Class 1:NEWS REPORTING

(circulation under 15,000 — 18 entries)

1stMaverick Press“Horses Help Fight War On Terror” By Patricia McLaughlinNovember 2004A fascinating tale about old-fashioned horsepowerbeing used in high-tech war zones. Overall a well-researched story, well told.

2ndThe American QuarterHorse Racing Journal“Hungry For A Win” By Andrea CaudillApril 2004By personalizing a jockey's battle to make weight,the writer makes the reader identify with the issue.The writer found the perfect quote to end the article.Sidebar is smart and complements the story. Goodflow and pace throughout.

3rdFauquier Times Democrat“Tally-Whoa”By Betsy ParkerDecember 1, 2004 The writer gives the reader a sharp mental image ofthe object of a live fox hunt, and the detail leadsneatly into the controversy over the sport followingthe ban in Britain and its potential impact here. It'sa fully comprehensive package with quote boxes andcomplementary sidebars. Solid work.

Honorable MentionPennsylvania Equestrian“The Smarty Jones Effect: We're Not InKansas Anymore” By Stephanie Shertzer-LawsonJune 2004An emphasis on the effect of Smarty Jones mania inthe Philadelphia area is captured as the writer givesa national story a small-town feel. Lots of voices inthe story, good use of quotes, and a smooth read.

The American QuarterHorse Racing Journal“Fifth Wheel”By Richard Chamberlain and Journal StaffOctober 2003This article demonstrates good news sense by thewriter, who found a dramatic human interest angleon which to peg a results story. The pace is main-tained through the story and the sidebar plays up thefamily connection. You get a good sense of thepersonalities involved.

Class 2:NEWS REPORTING

(circulation 15,000 and over — 16 entries)

1stThe American Quarter Horse Journal“Against All Odds” By Christine HamiltonNovember 2004Rather than settle for turning in a mundane wrap-up,this writer worked to find a strong “hook” for thelead item and maintained enthusiasm throughout thepiece. Good organization and excellent use ofquotes, which showed that the reporter asked theright questions. A perfect example of how this typeof story should be handled.

2ndThoroughbred Times“Great Expectations” By Michele MacDonaldJune 12, 2004The Smarty Jones saga was so well-documented in2004 that in order to stand out, a writer had to searchto give an audience something unique. By its focuson the Belmont Stakes-winning trainer, this storydoes just that. Colorful, precise descriptions helpcapture the mood of the day, and both sidebars makefor a comprehensive package.

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EDITORIAL CONTENT

3rdWestern Horseman“Genetic Flaw Linked To Poco Bueno” By Western Horseman StaffJune 2004A medical mystery is established in the lead para-graph and the writer does a fine job of explaining anunusual hereditary disease and how scientists tracedits origin. This couldn't have been an easy story totackle, but it was an easy read.

Honorable Mention The Chronicle Of The Horse“Horse Slaughter: Is It An Issue WorthFighting About?” By Sara EdelstonSeptember 17, 2004Catchy lead takes the reader into a controversialsubject. The writer covers an emotional topic whileremaining balanced, presenting differing points ofview and backing up the arguments with facts andvarying voices.

Thoroughbred Times“Gold Mine” By Michele MacDonaldJanuary 31, 2004The writer struck the right vein in mining the bio ofWilliam Farish in this Horse of the Year story andcontrasting his life with his feelings in accepting thetrophy. Story flows smoothly and facts and numbersare blended in without slowing the narration.

Class 3:INSTRUCTIONAL SINGLE ARTICLE


1stAmerican Farriers Journal“Dealing With Hoof Canker”By Pat TearneyNovember 2004Great reporting and use of multiple expert sources,and thorough reporting is most of what makes a wellwritten story. In fact, it was a tough call between toptwo pieces, but this one gets it for more thoroughreporting. Good writing style. Good lead.

2ndAmerican Farriers Journal“Shoes Or Slippers”By Ron PerszewskiDecember 2004Great lead and use of quotes. Good article structure:intro, case for importance, practical info. Complexsubject made interesting and informative, and easilyunderstandable, even for horse owner, non-farriers.

Class 4:INSTRUCTIONAL SINGLE ARTICLE


1stJohn Lyons Perfect Horse“Headshy Isn’t Permanent”By Maureen GallatinAugust 2004This category was extremely difficult to judge becauseof so many exceptionally good entries. This articletakes first place because of superb writing. The clear,simple and direct writing is great for fast read of excel-lent tips, but also lets the author’s voice shine through.Great packaging of the techniques into sidebar.

2ndThe American Quarter Horse Journal“Drivers Ed”By Jody JohnsonMarch 2003The creative lead, clear concise writing, and easy-to-understand explanations win this article second place.The creative approach to story structure also is atten-tion-getting and keeps the reader moving at fast pace.

3rdPractical Horseman“Step-by-Step: Get ‘The Max’Out Of Your Small Ring”By Geoff Teall, Mandy Lorraine, Kip GoldreyerSeptember 2004This story makes great use of voice to let the author’spersonality come through, and yet the writing islean and efficient. The story is also packaged well,with much information segregated into sidebars, asuperb method to present this info in easy-on-the-reader little bites.

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Honorable MentionEquus“Parasite Control Check”By Craig Reinemeyer, DVM, PhD,with Christine BarakatMay 2004Excellent info, well presented. Great “do it yourself”sidebars. Highly technical material made easy tounderstand. Well structured article.

Horse & Rider“Make ‘em Last”By Sue M. CopelandApril 2004Author’s voice comes through nicely. Good leadquickly and clearly explains importance of topicbefore moving on to the practical information. Goodstory structure keeps reader moving along.

Class 5:INSTRUCTIONAL SERIES

(9 entries)

1stHorse & Rider “Clinton Anderson: Training On The Trail”By Jennifer Forsberg MeyerJanuary through September 2004A clear stand out because of the wonderful voice andpersonality that comes through in writing and text,but also the radical clarity in writing and explana-tions of both technique and rationale behind thetechnique.

2ndThe Horse“Parasite Primer Series” By Karen Briggs with Craig Reinemeyer, DennyFrench, and Ray KaplanJanuary through December 2004A thorough and exceptionally well-reported andwritten package. Superb use of series format, andsuperb packaging of info into separate sidebars. A“must-save” series for readers.

Class 6:HORSE CARE


1stBarbara Hunt Sheridan“Feeding For Performance”Published in The Harness EdgeJanuary through May 2004 This was an extremely in-depth article which waswell written. It had an appropriate level of scientificinformation, yet maintained a practical focus. Thiswas a truly outstanding article. This article alsoaddressed the topic in specific focus areas, whichkept the reading vibrant.

2ndThe Horse Report“Equine Fractures: Emergency First AidAnd Stabilization TechniquesBy Larry Galuppo, DVM and Barbara MeierhenryOctober 2004 Excellent article which has a great “flow” throughchart for the different fractures that might occur. llus-trations were clear and focused on individual anatom-ical areas. A very complex topic that could be under-stood by the practical horseman or horse woman.

3rdThe American QuarterHorse Racing Journal“New Beginnings”By Jennifer K. HancockJanuary 2004 Well written article, excellent practical informationfor horse owners. Side bar on the Foal Alert systemwas very well done. This information could be easilyapplicable to most horse operations that concen-trate on mares and foals.

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Class 7:HORSE CARE


1stEquus“Hope For Headshakers”By Christine BarakatJune 2004 This was an outstanding article, addressing an age-old problem with a great scientific approach.Extremely in-depth article which was well written.Besides being a great scientific article, it was a greatstory. This article also did a great job addressing theinteraction between horse owners and veterinarians.

2ndPractical Horseman“Navicular Update”By Robert Schneider, DVM and Sue CopelandMarch 2004 This was an outstanding article, addressing anextremely frustrating problem with a great scientificapproach. Extremely in-depth article which waswell written. Excellent current information.

3rdPractical Horseman“Sharp Truths About Joint Injections”By Kurt Heite and Sue CopelandJuly 2004 Well written article. Timely, good scientific infor-mation while keeping a practical focus on the topic.Good detail on the different types of intra-articularmedications.

Honorable Mention Equus“Hyaluronan & Healthy Joints”By Laurie BonnerJune 2004 Great article with many good illustrations. Thescience was excellent and good use was made ofauthorities on the subject. Side bars were also verybeneficial.

Trail Blazer“Mental, Mechanical, And MetabolicHealth”By Jessica Jahiel, PhDJanuary through May 2004 Extensive article on different aspects of horse health.Author conveys her horse knowledge well. Practicalyet scientifically founded writing.

Class 8:SERVICE TO THE READER


1stTrot Magazine“Facing An Invisible Enemy”By Darryl KaplanJanuary 2004Wow. A long, but well-written story on a topic thatis critical to the audience. The piece certainly qual-ifies as a service to readers.

2ndEquestrian Retailer“Retail Technology”By Carolee BoylesMay 2004Excellent article that provides the information thepublication’s audience needs in sufficient detail. Thesources are credible, and provide good background.The sidebars with the key questions and additionalinformation sources are an excellent addition.

3rdEquestrian Retailer“What’s Hot” (Parts 1, 2, 3)By Juli S. ThorsonJanuary, March, May 2004What a great idea and something that readerswould enjoy seeing. The information is useful andthe common questions across all shops made itinteresting.

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Class 9:SERVICE TO THE READER(circulation 15,000 and over — 55 entries)

1stThe American Quarter Horse Journal“Man’s Best Friend?”By Jody ReynoldsNovember 2004The story is an eye-opener for many horse owners.Telling the story through the eyes of people whoexperienced it made it all the more powerful.

2ndThe American Quarter Horse Journal“Two Shall Become One”By Christine HamiltonJune 2004This is a great topic with extensive interest to thepublication’s readers. The article does an excellentjob of looking at all sides of the issue and offeringother areas a template for finding a solution whereall sides win.

3rdPaint Horse Journal“Baby Talk”By Breanne HillFebruary 2004This is an excellent story on a great technique. Thearticle provided just enough to get people inter-ested. It was very well written and I was sorry whenit ended.

Honorable MentionHorse & Rider“Riding Lessons: Teaching Your Child To BeA Good Sport”By Debbie MoorsMarch 2004This is an excellent story with a good combination ofexperts and participants. Well written and presented.

The American Quarter Horse Journal“You’ll Never Guess Where I Found This”By Christine HamiltonJuly 2004This excellent article quotes two sources withobvious knowledge of showing and bargain hunting.

Class 10:PERSONALITY PROFILE(circulation under 15,000 — 37 entries)

1stMid-Atlantic Thoroughbred“Mike Gill Battles To Win Respect”By Lucy ActonAugust 2004It is surprising to place what is basically a Q&A at thetop in a “personality profile” writing contest. But thisarticle does the best job of anything in the class of tellingthe reader who and how this subject is and leaving youto form your own opinion. It took a unique situation,but the Q&A was probably the best way to handle thisparticular fellow. Just let him speak for himself.

2ndTrot Magazine“Harnessing Hope”By Kelly SpencerNovember 2004There are lots of horse stories in this class, and thisone came as a surprise. It’s about a young man withcancer, and is just a touching visit. It ends before weknow whether he succeeds in his battle, but it leavesus involved and wondering how he did.

3rdThe American QuarterHorse Racing Journal“Turning Heads”By Jennifer K. HancockJanuary 2003Article is very well written and it has a really goodsubject to work with.

Honorable MentionHoof Beats“Shoer To The Stars: Dick Neville Has ShodThe Best Of The Best”By Dean HoffmanOctober 2004This is an excellent example of a special interestarticle. It is readable. It is thorough. It flows. Ilearned more about the science of horseshoes herethan I’ve learned in many years of working withneighborhood farriers. And I enjoyed the read toboot. Plus, the writer broke out some sidebars.

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The Gaited Horse“Standardbred By Birth, Racking By Gait,and Speed By The Grace Of God”By Jennifer C. Chisholm-HoibratenFall 2004There is much, much to recommend this story.

Class 11:PERSONALITY PROFILE


1stThe Blood-Horse“Cell High”By Lenny Shulman October 30, 2004The lead about the guy in the brown suit who'dleave with all their money was irresistible. Writerkept up the pace of good writing and high interestthroughout. Great choice of a subject to profile, andequally good choices of quotes from a man whocame from humble beginnings and is a success bysheer force of will. Nice job weaving relevant infor-mation into the story without bogging it down ormaking it dry.

2ndThe American Quarter Horse Journal“Krone Kountry”By Aspen C. Emmett September 2003A writer using the first-person injecting himself intoa story is usually cause for alarm, particularly in apersonality profile, but it worked here. The contrastbetween the writer and the subject added an extracomic dimension to this profile of the classic oldcoot. The writer seemed to know when to step backand let Ray Krone tell his story. Great descriptionthroughout. A highly enjoyable read that takes thereader along for the ride.

3rdKeeneland“Her Kingdom For A Horse”By Sue Wylie June 2004Kudos to the writer for bravely interviewing theforthright matriarch of Claiborne Farms. Lots ofgreat description and quotes. A wonderful windowinto a world that has all but disappeared.

Honorable MentionPaint Horse Journal“Presto Too Works His Magic”By Stephanie Stephens April 2004This was a delightfully smooth read. The writer hasa real talent for telling a story using logical andoften entertaining transitions that keep the narrativethread taut. The quotes give readers a good feel fora horse who “thinks he's hot stuff” — and givesreaders good reason to agree.

The Blood-Horse“Q&A With Seth Hancock” By Dan Liebman February 21, 2004Excellent candid interview that showed the writerhad built up trust and rapport with the subject. Thewriter was well prepared and well informed. Heasked good questions, and Mr. Hancock respondedby opening up.

Class 12:FEATURE ARTICLE


1st The American QuarterHorse Racing Journal“Delta Up”By Richard ChamberlainNovember 2003What a fun story. The author takes a unique look athistory by interjecting a few quirky commentsthroughout.

2ndHoof Beats“In From The Storm”By Nicole KraftAugust 2004A true feature. The author’s illustrative writing proj-ects great imagery from the very beginning.Excellent storytelling brings this entry to life.

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3rdMid-Atlantic Thoroughbred“Getting Them Off To A Good Start”By Sean ClancyMarch 2004A well crafted article provides insight into a posi-tion that receives little press — the starting gatecrew. The writer effectively puts the reader right inthe midst of the action. Crisp, distinct writing relayseven the slightest details. What a distinctive feature.

Honorable MentionHoof Beats“Pastures And Ghosts: One Man’s JourneyThrough Time”By David PavlakDecember 2004Excellent craftsmanship of the writer’s past experi-ences. It draws the reader in as if you were right therewith him. The theme carries through from the leaddown to the concluding sentence. Very poignantlywritten.

The Texas Thoroughbred“Arlington Downs, The Crown Jewel OfTexas”By Bill MooneySeptember/October 2004A lot of time and research went into this article.Many racing “old timers” probably smiled as theyread these tales. The writing didn’t get in the way ofthe story telling.

Class 13:FEATURE ARTICLE


1stThoroughbred Times“Journey To The Land Of The Rising Sun”By Michele MacDonaldSeptember 18, 2004Talk about a knock-your-socks-off lead. What a joy forreaders to find themselves in such competent handsfrom the outset of this article. Here’s a mature writerwho has definitely found and developed a distinctwriting voice for herself, who understands the powerof language and who crafts this multi-faceted narra-tive with the delicate and detailed precision of a poet.

2ndEquus“At The Heart Of Greatness”By Laurie BonnerNovember 2004The writer explores this fascinating topic with greatpoise and creativity. The writer is a practiced pro.There’s an intellectual precision to her writing thatdraws the reader in and seamlessly stitches together athoughtful, well-researched and remarkably thoroughdiscussion. I applaud the concept, the approach and theoverall execution. This is the kind of writing that, inmy opinion, makes the horse-publication industryworthy of recognition in wider journalistic circles.

3rdThe Blood-Horse“Pony Pals”By Steve HaskinDecember 18, 2004This is a read worth savoring. The narrative startswith a compelling, clever lead and never ceases toentertain the reader, powering its way through thenarrative with colorful anecdotes and fascinatingtrivia about some of the most famous racehorses’lesser-known sidekicks. The writer’s refined skill isevident in every paragraph, every line, and the quotesreveal his knack for drawing sources out of them-selves to generate genuinely winning quotes. Thisis simply great storytelling, at its best.

Honorable MentionKeeneland“Equine ER”By Stephanie ChurchApril 2004Writing about life and death in an equine hospital is noeasy task, and the writer succeeds in crafting a detailed,compelling narrative that avoids the predictability of theseen-far-too-many-times cliché approaches. Instead,the writer works tirelessly to raise the writing to its finestheight, packing the narrative with vivid details, anec-dotes, examples and quotes and pacing it carefully. Thedescriptive lead grabs the reader’s attention and neverlets go, until the very last line.

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The Blood-Horse“Life After Racing”By Lenny ShulmanFebruary 28, 2004The writer knows how to finesse his way through adelicate, controversial subject, drawing the reader inwith a compelling lead and bolstering the article’scredibility with excellent research, thoughtfulinsights and quotes from key sources. The result isan article that is thorough, inspirational andbalanced, giving the readers an intelligent, informedperspective on a very important issue.

Class 14:PERSONAL COLUMN


1stAmerican Farriers Journal“Farrier Looks Back On Era OfHorseshoeing In The City”By Pat Tearney July/August 2004Strong anecdotal lead introduces the subject and thetheme. The column paints the picture of a bygone erawith good quotes, including a great quote at the end.

2ndFauquier Times Democrat“Return Of The Beloved”By Betsy Parker December 22, 2004Well-written and very dramatic. A nice tribute to adeparted friend. Features good byplay and gooddescription.

3rdQuarter Horse News“From The Editor, Mike Lee”By Glory Ann Kurtz December 1, 2004A good look at a young and successful bull rider.Provides some inside insight.

Class 15:PERSONAL COLUMN


1stWestern Horseman“Personally Speaking: Before WinterComes”By Juli S. Thorson November 2004This column comes from the heart. A very well-written, candid account of getting ready to part witha favorite horse.

2ndPractical Horseman“The Red Coat”By Anne Phinney October 2004A very interesting theme. There’s a moral to thisstory: Mother knew best. Well-written with gooddescriptions.

3rdThoroughbred Times“A Million Thanks, Mr. Young”By Mark Simon January 24, 2004Long but made me feel I knew him. An excellent jobof capturing W.T. Young’s personality. Very thor-ough with a nice personal touch but yet the writerinjects himself into the story only as another actorin Young’s life.

Honorable MentionHorse & Rider“The Riding Family: Abuse Hurts Everyone”By Jennifer Forsberg Meyer December 2004An important topic for discussion. This columnraises an uncomfortable but important issue.

The Sentinel“The Horse Life: A Great Way To Grow”By Sandy Kucharski June 2004A nice column about kids and horses. This hasappeal beyond horse people with some universaltruths about memories.

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Class 16:EDITORIAL

(22 entries)

1stThoroughbred Times“Flash Over Substance”By Mark SimonMay 29, 2004Excellent opening. The people who read this publi-cation likely know who Peter Lynch is immedi-ately...and thus using the famed investor’s nameright up front works well. Then the writer goes onto tell what he thinks Lynch would say about theNTRA annual report. The editorial gets even betterwhen the writer contrasts the slick annual report witha more modest one.

2ndThe Equestrian News“Slots And Steeds—The Two Just Don’t Add Up”By Nancy ColeNovember/December 2004Outstanding lead that lays out the writer’s opinionin a concise, informative manner using figures ofspeech that will be quickly understood by the publi-cation’s readers. The tone is decidedly conversa-tional, which is guaranteed to engage more readersthan an editorial that lectures them. She used short,descriptive words (bet, dice, savvy, cue, etc.) toexpress rather than long, esoteric words to impress.

3rdThe Texas Thoroughbred“The Roots Of The Problem”By Jim CullenJanuary 2004Whether the writer is right or wrong, there’s noquestion where he stands on this issue that includesfairness in racing and customer service for fans andnewcomers to the ranks of owners. The writing iscompelling and communicates well.

Honorable MentionCovertside“Let Them Eat Cake”By Norman FineSeptember 2004The writer did a good job of being respectful of both

sides in the emotional debate and finally offering areasoned opinion to conclude the piece.

Mid-Atlantic Thoroughbred“Laurel Park Project Raises Issues OfCredibility”By Lucy ActonJuly 2004Very nice lead quote that sets the tone for this well-written editorial. The writer brings a proper note ofskepticism without becoming cynical.

Class 17:EVENT COVERAGE

(27 entries)

1stThoroughbred Times“An Oh So Smarty Way To Win”By the Staff of Thoroughbred TimesMay 8, 2004A great story made all the better by how it is told andthe coverage of literally all the possible angles. Thestory is written so well that the different parts meshto make the whole flow smoothly. A compellingpiece that makes the reader hate it that the story ends.

2ndFauquier Times Democrat“A Snowball’s Chance”By Betsy ParkerApril 21, 2004Entertaining, thoughtful lead. Well-written, rhythm,good style and drama.

3rdThe American Quarter Horse Journal“Select Sensation!”By Bayer Select World Show StaffNovember 2004An excellent series of stories on people, horses andevents at the 2004 AQHA Bayer Select WorldChampionship in Amarillo, Texas, an event exclu-sively for amateur exhibitors 50 and older. Welledited, good stories with people telling theirstories—and the writers letting them. Great reading.

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Honorable MentionHorse News“Jersey Fresh – Teen’s IncrediblePerformance”By Nancy DegutisJune 2004Good read. Interesting story written from an excel-lent angle.

The Chronicle Of The Horse“Broucqsault Surprises The World In CupFinal”By Tricia BookerMay 7, 2004Thorough account of the event. Reads well.Comments on the course, the challenges to horse andrider attributed to contestants give life to the story.

Class 18:ONLINE NEWS

REPORTING ARTICLE(9 entries)

1stBloodhorse.com“High-Volume Shops Make Case AsWagering Study Continues”By Tom LamarraMay 23, 2004Article tackles a tough, complicated subject andgoes to great lengths to present all aspects and sidesof the story and explain them as thoroughly aspossible. Excellent journalism. Quality effort topresent this information to readers is applauded.

2ndEquiSearch.com“Postcard: Dressage At Devon 2004”By Nancy JafferOctober 4, 2004Writer’s knowledge of subject is readily apparentand greatly appreciated. Clearly, concisely written,presenting fact mixed nicely with quotes, back-ground and anecdotes. Love the lead.

Class 19:ONLINE SERVICE TO THE READER ARTICLE

(4 entries)

1stThe American QuarterHorse Journal Online“The Select Challenge Workout”By Jody ReynoldsApril 2004, May 2004, June 2004Idea of an on-going series in the form of a challengeis commendable, helping the reader to form real goalstoward self-improvement. Well-written, thorough,excellent details, good general summaries. Clear,helpful photos. Reader is given options, and encour-aged to individualize the program, while the monthlychart is very helpful in keeping participants on track.

Class 20:STUDENT EQUINE-

RELATED JOURNALISM(14 entries)

1stJessica Bieber “Sonora Creek Specialties”Published in Equus CaballusSpring 2004This is a touching and important story about aGeorgia horse facility that provides disabled studentswith physical and emotional support to succeed inriding—and life. The writing is clear and theresearch is thorough. The subject would be prone tomawkishness by some writers, but Jessica Bieber’sstraightforward account uses well-deployed quota-tions and generous amounts of facts to present athoughtful account of some wonderful peopleinvolved in a wonderful program.

2ndJessica Bieber “Balancing Horses And Homework”Published in John Lyons Perfect HorseDecember 2004Here is a well-informed presentation of what ahorse-riding student should consider when entering

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college. The use of the second person and statementsfrom college sources help make the article inter-esting and useful for students and their families.

3rdRebecca Pitcher“Sally Broten Hits A Double”Published in Quarter Horse NewsNovember 15, 2004This story on the NRHA Non-Pro reining event is

a superb example of solid news-writing andreporting. The introduction goes right to the point.The whole story is laden with every fact any readerwould want to know. Carefully chosen quotes—direct and indirect—allow the competitors to speakfor themselves. The article shows the kind ofwriting discipline (clarity, vocabulary, syntax,grammar) that gives the reader confidence that theinformation is accurate, the most important attributeof good journalism.

Class 21:PUBLICATION STAFF

ADVERTISEMENT(circulation under 15,000 — 22 entries)

1stThe Florida Horse“Strength In Numbers”Designer: Renee St. LegerAugust 2004This is a strong ad in many ways. From a marketingpoint of view, summing up all the benefits into oneclear message is strategically sound and desirable.Graphically, the font used for the headline expressesstrength. The visual carries out the concept using anentirely appropriate subject for the advertiser. Andthe copy does a nice job of supporting the overallidea. This is well art directed – allowing the visualto dominate.

2ndThe Horseman & Fair World“New York, Meet Chicago”Designer: Suzy HallJuly 28, 2004This concept is very cleverly portrayed withoutsuccumbing to the all-too-familiar photos of horsesracing. Using the skylines of the two cities is quiteeffective at stopping the reader, and the headline fontappropriately communicates an urban feel.

3rdThe Horseman & Fair World“The Firepan”Designer: Suzy HallFebruary 4, 2004As a series of four ads, these show a consistentformat that builds a look for the advertiser. Theadvertiser will benefit from the consistency of thisdesign with repeated exposures.

Honorable MentionEquinews“Neigh-Lox: The Long Haul”Designer: Sheri WoodOctober 2004This is a simple, straightforward ad with somehumor. The illustration in the headline works verywell at communicating what the product is for. Theproduct shot is nice and large, but not so big that itoverwhelms the rest of the ad. The copy providesgood information about what can be expected of theproduct. And it’s quite clear who the advertiser is.

The Horseman & Fair World“Preferred Power”Designer: Suzy HallJuly 21, 2004The visual in this ad does a nice job of playing offthe headline. It has stopping power, and once again,we see a rather unexpected visual, not another photoof a horse. Beyond the graphics, and perhaps moreimportantly, the team has presented a strong idea thatthe advertiser could extend into other marketingtactics. The notion of “preferred power” is a long-term position, and something to build a brand upon.

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Advertising Design


ADVERTISEMENT(circulation 15,000 and over — 23 entries)

1stPaint Horse Journal“Zip This”Designer: Kelly WiseDecember 2004Excellent design. All elements work flawlesslytogether to create a visually stunning piece. The typetreatment of mixing serif and script is thoughtfuland each place they are used reinforces the other –deftly referring stud to farm and vice versa.

2ndAppaloosa Journal“National Appaloosa Show Poster”Designer: Tracy EarlyJuly 2004This submission takes elements that normally don’tlend themselves to an exceptional design and makesit exceptional. The neutral accent colors pop theposter art off the picture plane. The typography iswell done. Even the smallest type is expertly kernedand adds legibility to the piece.

3rdThe Blood-Horse“Did You Know?”Designer: Blood-Horse Publications Art Dept.Photographer: Lee ThomasConcept: Stacy V. BearseMarketing: Robert BolsonDecember 18, 2004Well designed. This designer used white space anddeft use of color to a nice advantage. The green head-line reinforces the logo. This ad shows exceptionalattention to detail. The text wraps expertly around thephoto. The photograph of Ms. Kiser is warm andinvites the reader to “come on in” to the piece.

Honorable MentionPaint Horse Journal“Stallion Issue Ad”Designer: Kelly WiseOctober 2004Designer shows excellent attention to detail. Good

use of accent colors. Foal’s head leads the viewer’seye through the ad well.

Thoroughbred Times“Everything You Need In A Nutshell”Designer: Amy McLeanPhotographer: Enzina MastrippolitoJuly 3, 2004Spare design makes super use of white space. Nicetypography. The use of color is subtle but very effec-tive. Clever concept.

Class 23:CORPORATE/AFFILIATE

ADVERTISEMENT(16 entries)

1stFarnam Companies, Inc.“Proven Dewormers For Every Horse”Author: Jerry FilsonDesigner: Jon FallsPhotographer: Bob LangrishPublished in Equus, Western Horseman and HorseIllustratedFebruary 2004This submission shows a nice organic yet highlytechnical (medical) feel. The reader gets the sensethat Farnam is constantly researching and devel-oping better wormers and that they understand theirclient base. The ad is very well designed. Thephotography choices are excellent. The placementof every element is critical to the ad and is very wellthought out. The design leads the reader’s eyethrough the ad and holds their attention. The type isclean and easy to read.

2ndFarnam Companies, Inc.“Now Guarantee Your Horse Gets EveryOunce of Supplement…Every Time”Author: Jerry FilsonDesigner: Jon FallsPublished in Equus, Western Horseman and HorseIllustratedMay 2004This ad uses its white space very effectively. Aclean, spare design allows visuals to immediately tellthe story.

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3rdAmerican Paint Horse Association“Programs Ad”Author: Gina PhippsDesigner: Jeanette PoerPublished in Paint Horse JournalJuly 2004

The main image is bold and powerful, immediatelyarresting the viewer’s attention. The secondaryimages balance the layout well and are the best atshowing the versatility of the Paint Horse. The layoutflows smoothly and the designer shows sensitivityto type.

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Class 24:MAGAZINE COVER PAGE


1st The American QuarterHorse Racing JournalDesigner: Brian SmithPhotographer: Shahn RoweFebruary 2003Three elements — image, cover lines and name-plate—are all working together to make this covera winner. Colorful, fast, angled image really denotesspeed and is an attention getter. The words “BlurredLines” describe the photo to a “T” which indicatesthat the art director and editor are working together.A first rate exciting cover.

2nd Hoof BeatsDesigner: Gena GallagherPhotographer: Mark HallJuly 2004A beautiful photo. Selected focus of the interestingweathervane against the colorful out of focus flag isa nice juxtaposition of elements. The shape of theweathervane and the color in the flag work beauti-fully together. Cover line is simple with nice stackingof words.

3rdThe WhipDesigner: Koren KlumppPhotographer: Ted CampbellMarch 2004A simple, but clean cover. The centered horse in theforeground invites the reader into the magazine. Stone

overpass and soft greenery in the background arealso inviting and serene. Different shades of subtlegreen in the nameplate along with the soft yellow logoare the perfect color choices for this cover.

Honorable MentionThe Florida HorseDesigner: Renee St. LegerApril 2004The formula for a winning cover is an exciting,nicely lit photo with a simple background, a strongnameplate and a strong, but simple cover line. Thiscover has all three elements.

Class 25:MAGAZINE COVER PAGE(circulation 15,000 and over — 43 entries)

1stThe American Quarter Horse JournalDesigner: Justin FosterPhotographer: Barbara Van CleveJune 2004It gives me great pleasure to give first place to ablack and white photo and one color cover. All theelements are working together so effectively thatyou don’t miss the lack of color in this strong cover.The square black-shaped nameplate works beauti-fully against the dramatic light gray sky. The wordjournal fits nicely along the photo and the last letter“L” stops short of the little dog in the photo. The finalwinning detail is the subtle placement of the coverline tucked below the nameplate.

Cover Design

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2ndAmerica’s HorseDesigner: Tina WheelerPhotographer: Jim JenningsNovember/December 2003This breathtaking photo really draws you in. Youreyes start at the bottom with the bushy green fore-ground and continue on to the ghosted riders, movingto the dramatic mountains that beautifully fade into anegative white sky. The sky lends itself for the perfectplace to put the strong nameplate. The blue band andQ is the perfect touch to the negative white backdrop.Simple, small cover line is very readable and is placedso it doesn’t interfere with the photograph. Very, verytasteful and elegant.

3rdEquestrian MagazineDesigner: Hammond DesignPhotographer: Arnd BronkhorstJune 2004How clever to show a plain brick structure to depict“real estate,” but add the shadow of the horse andrider so real estate becomes specific to horses andbarns. Very clever idea and good execution.Beautifully lit photograph with intrigue. Nice place-ment and size of main cover line. Choice of yellownameplate and cover line continues the warmth ofthe photograph.

Honorable MentionPaint Horse JournalDesigner: Shaun PaulPhotographer: Charles MannJanuary 2004This special photograph really makes the cover.Simple, but yet it captures a warm feeling betweenthe two. The images fill the cover space nicely as thefocal point and even the negative space forms apleasing diagonal shape in the background.

The American Quarter Horse JournalDesigner: Justin FosterPhotographer: K.C. MontgomeryDecember 2004This photo illustration is first rate. Beautifully craftedand executed. The warm black background is perfectfor the cool square nameplate and rust “Journal.” Thedrop out white Q, horse head and cover line form atriangle shape that your eye pleasantly follows andabsorbs. Very captivating.

Class 26:TABLOID/ NEWSPAPER

COVER PAGE(19 entries)

1stHorsemen’s Yankee PedlarDesigner: William GreenlawPhotographer: Tony DeCostaAugust 2004 The stately horse so perfectly centered on this coveris also perfectly matched by the generally simple yetpainstaking use of color all around it. Using blue onblue can be a dangerous mix, yet the type in theseteases pulls it off. And the choice of stories to teasesuggests the publication has something for everyone.A real work of art — even beyond the artistic photo.This is the well-deserved winner.

2ndEquine JournalDesigner: Deanna SloatOctober 2004 Stunning lighting effect made it impossible to takeour eyes off this photo. The lighter tints in the horse’smane form a perfect background for the mastheadand other basics, but also play well off the all-blackbackdrop. Also, the white and gold type in thepromo heads at left are a good choice, and create acover that is both stunning yet artful in its simplicity.Overall effect is excellent.

3rdThoroughbred TimesDesigner: Tami ZigoPhotographer: Patricia McQueenNovember 6, 2004With masthead and bottom box for story referencesmatching jockey’s silks, this holds together perfectly.Photo captures a perfect moment, and headline“This Ghost Is For Real,” is perfect exclamationpoint for Ghostzapper’s victory.

Honorable MentionCalifornia HorsetraderDesigner: Derrick CookPhotographer: Daniel K. LewJune 17, 2004 Sharpness of the photo and the sustained action of theleaping horse combined with the rider’s very visibleexpression of concern truly capture the moment. And theentire cover holds together well thanks to the subtle near-match of the masthead/logo with the equestrian’s outfit.

Horsemen’s Yankee PedlarDesigner: William GreenlawPhotographer: John BrasseauxMay 2004 Elegant photo with detail that even draws attention tothe artwork within the horse’s bridle. Headlines givingreader a hint of what’s inside are also orderly, and thebuilding of the ones on the left — from smaller typeat the top to the larger “Teach Your Horse to Drive.”A cover that’s beautiful in its simplicity.

Class 27:EDITORIAL DESIGN


1stEquestrian Retailer “Spotlight Home Décor”Designer: Lisa WrigleySeptember/October 2004Very inviting layouts and consistent in style andpresentation. Elegant look won the first place award.We enjoyed the photography and felt right at homewith the country look. Very nice feel.

2ndProfessional Farrier“Turn The Heat On”Designer: Kevin HambelPhotographer: Michael EdwardsMarch/April 2004Intro type treatment with the photos was the best inthe field. Designer took some risks, yet stayed in thegrid. Headline added a nice touch of color withoutoverdoing it. We liked the thought the designer putin the layout on a difficult subject matter. Anvilgraphic for the article ending was quite imaginative.

3rdEventing USA“USEA Young Event Horse Series”Designer: Dara BaileyPhotographer: Shannon BrinkmanNovember/December 2004Photography on this spread was clean, simple and

inviting. We like the departmental graphics at the topwhich allow readers to know where they are. Cleanenough that they do not interfere with the layout.Nice sidebar color treatments to break up the text.A simple, elegant and readable series of spreads.

Honorable MentionProfessional Farrier“Balance By Another Means”Designer: Kevin HambelPhotographer: Chris TrnkaSeptember/October 2004The designer composed a technical series of layoutson farriers that is not an easy subject manner toconvey. We felt the spreads were not only graphi-cally appealing, but simple enough for the reader tofollow along through the entire article. Good use ofcolor for the whole sequence. This is was most defi-nitely the best color palette in the field.

Class 28:EDITORIAL DESIGN


1stPaint Horse Journal“Beautiful Dreamer”Designer: Shaun PaulDecember 2004Excellent layout and type choice and treatment.Vivid colors capture the essence of the artist’stalent. Nice, clean editorial layout with just theright color choices.

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Editorial Design

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2ndKeeneland“Victory Gardens”Designer: Suzanne DeppPhotographer: Lee P. ThomasSummer 2004Very nice and inviting design. The periwinkle colorbackground choice is the perfect compliment to thelovely pictures featured in this article. With very littlecopy to work with, the designer did an excellent jobof photo choice and placement. Really nice openingspread sets the tone for the rest of the piece.

3rdPaint Horse Journal“Pacific Northwest Regional Spotlight”Designer: Shaun PaulMay 2004Lengthy articles are always somewhat difficult todesign and still maintain continuity throughout thepiece. The designer has done an excellent job ofhandling all of the text and photos and still keep thepiece interesting for the reader. Use of three-dimen-sional map art is a nice touch.

Honorable MentionPaint Horse Journal“Not So Yummy” Designer: Kelly WiseApril 2004A very nice, clean layout provides the theme for thisimportant subject matter. The designer has takengreat care to plan the multiple plant photo positionsto compliment the text and highlighted descriptivesections. Great photography and spread treatment.

Paint Horse Journal“Lessons In Lighting”Designer: Kelly WiseOctober 2004Dramatic photo with lighted highlights really sets thetone for this article and the designer made a nicechoice in the selection and treatment of the headlinetext. Nice photo placement and background shadingkeeps the piece consistent with the subject matter.Timer drop-out is a nice touch at the end.

Class 29:ONE PAGE OR TWO

PAGE SPREAD EDITORIALDESIGN(19 entries)

1stProfessional Farrier“S.O.U.N.D.”Designer: Kevin HambelMarch/April 2004Attractive, effective features don’t have to have stun-ning images or fancy typography—they just need toconvey ideas with clarity and style. That is whatmakes this layout so successful. Nice color choices,good use of a limited typographic palette and astrong left to right read make this a winner.

2ndThe Whip“Whip’R Snappers Have A Bloomin’ GoodTime”Designer: Koren KlumppPhotographer: Ted CampbellSeptember 2004The nice combination of color, typography and orna-ment triumph. Here’s a case where the featheredphotos look good against a nice squared image. Thereserved use of the calligraphic font hits just theright note.

3rdThe American Quarter Horse Journal“Get A Life”Designer: Justin FosterMarch 2004This is a nice way of treating a difficult visualsubject.

Honorable MentionQuarter Horse News“Brazile Wins Second Consecutive WranglerTimed Event Championship”Designer: Aysha HoffmanApril 15, 2004The dramatic silhouetted image is a compellingeye-catcher in this layout.

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The Whip“The Driving Force”Designer: Koren KlumppPhotographers: Ann Pringle, Pat Cheatham,Sally CheathamMarch 2004This is a nice photo spread with a good combinationof sharp-edged images and feathered photos thatcreate an interesting sense of figure/ground tension.

Class 30:EVENT COVERAGE

(19 entries)

1stEventing USA“Greek Drama—The Eventing Trilogy AtThe 2004 Athens Olympic Games”Designer: Dara BaileyPhotographers: Shannon Brinkmanand Charles MannSeptember/October 2004While not overwhelmingly “design-y” this storyprovides the real goods with strong photographyand bold picture layouts—which is what thereaders want. The charting in the back is clean andinformative, and the picture spreads are full ofinteresting choices.

2ndThe American Quarter Horse Journal“Your Time To Shine”Designer: Terry StidgerOctober 2004The type design on the heads is lively and the follow-through on the ensuing spreads holds everythingtogether nicely.

3rdQuarter Horse News“One Commanding NRHA Derby”Designer: Aysha HoffmanJuly 1, 2004An excellent example of making use of the largetabloid pages by moving the eye around through theuse of decks, images, charts and subheads.

Honorable MentionThe American Quarter Horse Journal“World Class Winners”Designer: Terry StidgerJanuary 2004This very attractive opening spread is elegant.

The Whip“Team USA Challenges LimitationsAt World Championships”Designer: Koren KlumppPhotographer: Pat KastamaSeptember 2004This nicely designed and well-executed two spreadstory shows a strong command of design andphotomanipulation tools.

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BLACK & WHITEEDITORIAL PHOTOGRAPH

(9 entries)

1stThe Chronicle Of The Horse“Mr. Springfield’s Best Effort”Photographer: Tricia BookerSeptember 24, 2004The photographer was able to capture this image atthe exact time for perfect placement of the jump.The image is perfectly sharp and enables the viewerto see the extreme concentration on the rider andmuscle strength of the horse. The image standsalone at the top of this class.

2ndThe Chronicle Of The Horse“Robinson And Richard Spooner”Photographer: Tricia BookerSeptember 24, 2004This image shows emotion and strength. The photowas captured at a great time to demonstrate theability of the horse.

Class 32:PUBLICATION STAFFCOLOR EDITORIAL

PHOTOGRAPH(31 entries)

1stWestern Horseman“Best Calf Roper”Photographer: John BrasseauxDecember 2004An extremely exciting photo and one that we cameback to multiple times during the review process.The photographer was in a great location for capturing

a perfect image. This is a refreshing image as it isunlike any other image submitted in this category.

2nd Thoroughbred Times“Perfectly Smarty”Photographer: Enzina MastrippolitoMay 8, 2004Thank you for submitted this ‘mud’ image. We likedso much about this image but most especially thefact the horse is perfectly placed with the ChurchillDowns logo on both side of his gate. We couldn’thave asked for a better framed image. In addition,the focus is really good allowing us to see everymuscle in use.

3rdThe Chronicle Of The Horse“Royal Kaliber”Photographer: Tricia BookerFebruary 6, 2004This is a wonderful image and having it used on theglossy paper adds so much to the end result. Perfectpose and perfect focus shows us every little detail in thehorse and also helped to place this in the top of its class.The expression on both the rider and horse are reallygood and it’s also really nice to be able to see this.

Honorable MentionThe American Quarter Horse Journal“Pole Bending”Photographer: Aspen C. EmmettJanuary 2004This is a very refreshing approach to the subject ofthe article. The angle is really nice and the mudflying in the air demonstrates exactly what theviewer is supposed to take away from the image.

Western Horseman“A Cut From Above”Photographer: John Brasseaux January 2004This image placed high in its class because of thecreative approach to the subject matter. It is alwaysrefreshing to see new points of view. There is also nodoubt about what we as a viewer are supposed to beseeing because of the action seen in the horse’s feet.

Photography

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Class 34:OPEN COLOR

EDITORIALPHOTOGRAPH

(28 entries)

1stAmerican Farriers Journal“November Cover”Photographer: David StoeckleinNovember 2004This is a really terrific image. What better way todemonstrate farrier supplies than by including ahorse foot showing a shoe. I really liked the effectthe soap adds in this image and the facts that thebackground is not at all distracting from the image.

2nd Paint Horse Journal“JR Red Diablo”Photographer: Charles HiltonNovember 2004This image is good enough to be a poster! Very fewimages that we judged in this contest are as sharp asthis one. You can literally count every hair on thehorse’s neck. The mane blowing in the wind is theicing on the cake.

3rdWestern Horseman“Chance For Rain”Photographer: Robert DawsonJune 2004This is a wonderful image that was captured duringa limited weather opportunity. The silhouette of therider and dog, including capturing the dog withperked ears, is really a treat to review.

Honorable MentionDouglas Lees“Kinross Farm Rising To The Top”Published in Mid-Atlantic ThoroughbredSeptember 2004What we liked most about this image is that it workswell as two single page images but when you bringthe two halves together you have a stunning doublepage spread. The path between the fenced areas isa natural lead into the main barn.

Mid-Atlantic Thoroughbred“Flying Angel” Photographer: Cindy Pierson DulayJuly 2004Perfect place at the perfect time to capture a once ina lifetime image. Good job at getting the image infocus, too.

Class 35:ILLUSTRATION

(19 entries)

1stHoofcare & Lameness Journal“The Glass Horse: The Art Of EquineAnatomy”Illustrators: Dr. Andy Parks and The Glass HorseProject, U. of Georgia Vet CollegeFall 2004Complex anatomy is well executed with a beautifuland dramatic flair in this illustration. This is a veryattractive piece of cover art that works extremely

well to draw the viewer’s attention. Great texturaldetail and a wonderful three-dimensionality add tothe powerful impact of the overall composition.

2ndThe American Quarter Horse Journal“Healthy Horse Show Eating”Illustrator: Scott PeckApril 2004This is a delightfully humorous illustration. A strongcommand of technique, bold colors, and an “in-your-face” perspective all combine to create an eye-grabbing piece of art that incorporates a great rangeof values and tones. The editorial message is quicklyconveyed while putting a smile on the reader’s face.

Illustration

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3rdDressage Today“Solutions”Illustrator: Sandy RabinowitzAugust 2004This is a very effective piece that communicatesthe author’s intended message in a precise manner.A wonderful atmospheric perspective has beencreated that draws the viewer into the scene. Thereis a skillful use of loose watercolor technique witha beautiful range of contrast, value and tone.

Honorable MentionEquestrian Retailer“Tracking Trends”Illustrator: Kevin CordtzMarch 2004There is a nice technique with a skillful use of color

range and tone while utilizing an unusual centrallight source. Clever imagery and exaggerated facialexpressions clinch this witty and humorous illus-tration. This attractive piece works well to draw thereader’s attention and convey the editorial message.

Equus“How Well Do Horses Hear?”Illustrator: Celia StrainJanuary 2004A beautiful depiction of a minute but highly detailedregion is seen in this artwork. I love the use of theglow behind the boldly outlined anatomical area.This very clearly and accurately shows thecomplexity of the equine hearing apparatus. Iapplaud the consistent light source in the illustrationthat correctly corresponds to the environmentallighting seen in the photograph.

Class 36:SINGLE ISSUE

SPECIALTY PUBLICATION(28 entries)

1stPrimedia Equine Network“Growing Up With Horses”Editor: Jennifer Forsberg MeyerDesigner: Brian SmithSpring 2004The professional newsstand quality of the cover isbound to make it a high readership publication. Theeditors marry a compelling photo with story blurbsto lure readers inside. An excellent table of contentsmakes topics easy to find. Lushly designed featuresand strong story telling give readers a reward forreading cover to cover.

2ndPaint Horse Journal“2004-2005 Breeders & Trainers Directory”Editor: Jennifer NiceDesigner: Paul Zinn, Kelly Wise, Shaun Paul,Melanie DuttonJune 2004The luxurious, eye-catching cover of this publica-tion draws readers inside. Functional directoriesappear toward the back; upfront are feature storiespacked with useful advice and information. Layoutsmake bold use of photography, headlines and color,much like a newsstand publication.

3rdThe Florida Horse“The Florida Horse 2004 Farm And ServiceDirectory” Editor: Michael ComptonDesigner: Renee St. LegerJune/July 2004This struck me as the most reader-friendly of thedirectories in this category. Most catalogs orsouvenir programs overwhelm readers with volumesof information. This one put a table of contents ontabs, so readers can easily flip to the sections ofinterest. Most impressive is a pocket-sized trail mapthat readers can carry with them on rides.

NOTE: All honorable mentions are listed alphabetically. Class 33 was cancelled.

Specialty Classes

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Honorable MentionPrimedia Equine Network“Discover Horses At The Kentucky HorsePark”Editor: Cathy LawsDesigner: Celia StrainApril 2004Diverse subject matter is covered thoroughly withattention to wordsmithing. The artfully melded designmakes the reader want to make a pilgrimage here. Thepublication succeeds because it has the look and feelof a real magazine, with a luscious cover, well organ-ized table of contents and feature stories.

The American Quarter Horse Journal“Go the Distance: 2003 World ChampionshipShow Program” Editor: Jim Bret CampbellDesigner: The AQHJ StaffJuly 2003This publication must be the gold standard forsouvenir programs. Excellent cover graphics addcontinuity when repeated on inside editorial pages,and also help the reader distinguish which pages areeditorial and which are ads.

Class 37:EQUINE-RELATED BOOK

(25 entries)

1stThe Lyons Press “The Art Of The Western Saddle”Author: Bill ReynoldsDesigner: Diane Gleba Hall, Diane HuhnPhotography: Myron Beck PhotographyCourtesy of High Noon (cover photography)December 2004As the flap copy says, “This is an elegant look at theevolution of saddle design and decoration.” It isbeautifully done throughout and contains brief inter-esting historical facts on saddle making on almostevery page. But it is the intricate, detailed, unclut-tered, crystal clear photos — beginning with thestunning cover and continuing throughout — thatkeeps you turning every page. This is beautiful eyecandy with substance besides, a coffee table bookfor any horseman’s living room and library.

2ndDavid Stoecklein “The American Quarter Horse”Photography: David R. StoeckleinEditor: Carrie LightnerDesigner: T-graphics/Adrienne LeugersOctober 2004This is a very beautifully done tribute to theAmerican Quarter Horse. This collection of photo-graphs, background, and historical facts lets thereader learn the importance of this animal thathelped change the face of the American West. Thephotographs cover this breed at work, at play, at restwith a reverence that is clearly communicated.

3rd Workman Artisan“Horses”Photography: Yann Arthus-BertrandText: Jean-Louis GouraudAugust 2004A stunning front cover leads the reader into aremarkable collection of equine portraits. The infor-mation on the various breeds, beginning with thebirthplace of the horse and continuing around theworld, is fascinating and helps the reader understandthe significance of each breed.

Honorable MentionPrimedia Equine Network “Head-To-Toe Horsemanship”Author: Lynn Palm with Sue M. CopelandEditor: Cappy JacksonDesigner: Laurel Suire EddlemonPhotography: Darrell DoddsOctober 2004Both covers are visually appealing and nicely conveythe message that there is a way to improve yourhorsemanship and your safety. The detailed photos,illustrations and well-written instructions, make iteasy to read and very understandable. Overall, thisis a very nicely done, helpful book.

Trafalgar Square Publishing “Bombproof Your Horse”Author: Sgt. Rick Pelicano with Lauren TjadenDesigner: Carrie Fradkin, C DesignIllustrator: Gary JonesJanuary 2004A very clear, concise front and back cover that

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communicates at a glance what the reader can expectto find inside. The diagrams and multiple colorphotos throughout coupled with easily understand-able information, make the “bombproof” concepteasy to visualize with or without being on the horse.Each chapter clearly spells out the various problemsconfronting riders and offers detailed solutions forhandling different situations.

Class 38:EQUINE CALENDAR

(7 entries)

1stAppaloosa Journal“Appaloosa Journal 2004 Calendar”Designer: Jon BickelhauptThe Appaloosa Journal 2004 calendar does a greatjob displaying amazing photography with easy toread monthly calendar grids. At first glance, youlook at the larger monthly photographs which comeright off the page. The smaller inset photographs,while not as pronounced, add every bit as much tothe visual element of the calendar. The type font usedis attractive and fits the style of the overall calendar.I like the vertical positioning of the month and year.It adds a nice design element. The publisher did agreat job of creating a piece that functions as acalendar, while also being an informative promo-tional item. They have done a great job showing thebeauty of Appaloosas.

2ndWestern Horseman“2004 Cowboy Calendar” Designer: Jodi HendricksonThe construction of the 2004 Cowboy Calendar isexcellent. The heavier matte stock paper adds to boththe feel and look of the piece. The black and whitesketches add a great visual contrast to the colorphotography. The poems at the beginning and theend add to the calendars charm – can you use theword “charm” on a piece that is so clearly cowboy?I was glad to see the publisher use the spiral bind sothat the calendar lays flat.

Class 39:NEWSLETTER

(9 entries)

1stThe Horse ReportEditor: Barbara J. MeierhenryDesigners: Barbara J. Meierhenry and Marianne PostCredit: Gregory Ferraro, Director,Center for Equine HealthOctober 2004Publication has a clean, yet attractive layout, with aneffective combination of photos, text, and graphics.Plus, the fonts are large enough for readers with less-than-perfect eyesight to read without straining. Inaddition, The Horse Report uses two techniques toencourage readers to open the publication. Thepublishers continue their lead story on an insidepage. The front page also features a table of contents,to inform readers that they will find additional topicscovered on the interior pages.

The publication has great reference value as well.Features like the chart on techniques for stabilizingequine fractures and the helpful tips on eye problemsincrease the chances that recipients will want tohold on to the newsletter and refer back to it in thefuture. Finally, The Horse Report has multipleresponse mechanisms that make it easier for readersto communicate with the publishers. The newsletterincludes a self-addressed envelope for those wishingto make contributions to the Center for EquineHealth. The back page includes the names andcontact information for officials at the center. Thelast page also includes a blurb that invites readers tochoose their preferred delivery method.

2ndTBH MarketWatchEditor: Eric MitchellAssistant Editor: Jason RussoDesigner: Dana KelleyJuly 2, 2004TBH MarketWatch turned in a strong performanceen route to taking second-place honors. Thenewsletter contained some of those superb colorThoroughbred photos for which industry photogra-phers are famous. The placement of the table ofcontents clearly conveys the message that the publi-

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cation contains a wealth of useful information.Visually appealing charts convey statistical infor-

mation in several different formats. In addition, thepublication makes effective use of subheads in thefirst crop sires story to break up large blocks of textand clearly convey which information pertains towhich horse. By punching holes in the publication,the publishers also make it clear that the publicationwill serve as a valuable reference tool, whichincreases the “shelf life” of each issue. These attrib-utes combine to keep TBH MarketWatch at the fore-front of equine newsletter publishing.

Class 40:ELECTRONIC

PUBLICATION(7 entries)

1stBloodhorse.comWebmaster: Gordon LesterWeb Editor: Ron MitchellWeb Designer: Jeff FlanneryAudience specialization is superb. Each element ofthe site navigation is well designed and distinguishedfrom the other. While there is a lot of advertising itis not visually distracting from finding content. The“scent of information” is excellent. Site visitors caneasily find information even though the site is large.

The site is beautiful in every way. It is an excellentexample of what a large portal site should be….easyto use, full of information that is easy to find andupdated frequently. Every aspect of the site is welldone. The site gives an instant sense of credibility.It is well designed and modern looking.

2ndTheHorse.comWeb Editor: Christy WestWeb Designer: Jeff FlanneryThe site focuses well on the intended audience andcovers a broad range of topics. The information ispresented so that users get bite size tidbits and candrill down for more information. Site is beautifullydesigned, professional and easy to navigate. Thelayout makes information logical and easy to find.None of the front page content or elements competewith one another, which is a difficult challengeconsidering the amount of information presented.

Class 41:MERIAL HUMAN-

ANIMAL BOND AWARD(16 entries)

Patricia Lasko“The Elixir Of Pure Joy”Published in Dressage TodayMay 2004

Class 42:TABLOID/NEWSPAPER

(10 entries)

WinnerThoroughbred Times Eye-catching covers, sharp layout throughout, gooduse and placement of results and other listings, andabsolutely stunning coverage. Strong news andfeature writing throughout, outstanding use ofphotos — and the courage to play them big, allmake Thoroughbred Times a winner. From cover tocover, this is absolutely outstanding stuff.

Honorable MentionQuarter Horse NewsExcellent coverage of all aspects of the QuarterHorse industry, just as the name and mission state-ment suggests. Publications of up to 160 pagesaren’t always easy to organize, but this is, from awell-placed note from the Editor that welcomes thereader to the Classified listings in the back. Excellentmix of news coverage and features. While eventcoverage is strong, profiles are also well written. Allthe while, the full color layout brings the pages tolife, and a better use of large photos than we’veseen in the past jumps out.

General Excellence

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Class 43:ASSOCIATION

MAGAZINE(circulation under 15,000 — 13 entries)

WinnerThe American QuarterHorse Racing JournalA delight to read and to view. In addition it takes intoconsideration a diverse audience with not only arti-cles written in English but also in Spanish. Table ofcontents is clean and well packaged that enablesreaders to know exactly what the articles in eachsection are about. Well designed to make naviga-tion of the magazine easy.

Honorable MentionHoof BeatsGood use of multiple entry and exit points that helpspull readers into the articles. Readers can pick up andbegin reading the articles anywhere without feelinglike they are missing out on information.

Class 44:ASSOCIATION

MAGAZINE(circulation 15,000 and over — 8 entries)

WinnerPaint Horse JournalInformative illustrations and articles to give readersknow how, not just a how-to guide to show horseriding. Provides its audience with knowledge neces-sary to get started or to improve their riding skills.Photo essays are well designed to provide informa-tion quickly.

Honorable MentionThe American Quarter Horse JournalVivid photography and well packaged articles thatenables readers to know exactly what the articles ineach section are about.

Class 45:STATE OR REGIONAL

PUBLICATIONANY FORMAT

(9 entries)

WinnerMid-Atlantic Thoroughbred Contains concise but information-packed articlesthat are easy to read. Clean well designed coverswith nuggets of information to draw readers in.Each issue provides pricing and other informationon the top stallions from the Mid-Atlantic region.

Honorable MentionCalifornia Thoroughbred Good use of photo essays in the design of coverstories. Good use of color to separate sections ofmagazine.

Class 46:SELF-SUPPORTED

MAGAZINE(circulation under 15,000 — 6 entries)

WinnerEquestrian RetailerEquestrian Retailer delivers what it says it will –information for equine retailers – and it does it in agreat package. The magazine features wonderfulcover photos, clearly identified editorial wells, inter-esting layouts and good industry stories. It is inviting.

Honorable MentionBlaze MagazineAny horse-loving child will also love this magazine.It includes a variety of fun and educational storiesin well-designed, kid-friendly layouts. This maga-zine does a good job reaching the younger crowd.

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Class 47:SELF-SUPPORTED

MAGAZINE(circulation 15,000 and over — 13 entries)

WinnerHorse & RiderHorse & Rider is an impressive magazine all aroundwith a very focused mission. It focuses on thepersonality of the horse and the relationship betweenthe horse and rider. The design is clean and easy tofollow. The photos are well produced. The entiremagazine is put together as one package that easilyflows from story to story. In addition, it takes onsome gutsy subjects in its editorial, as well as prac-tical issues and subjects. The design is updated andconsistent. All in all, a very good publication.

Honorable MentionEquusEquus first pulls readers into its pages with acreative, beautiful cover and easy-to-read coverlines. Readers are compelled to look inside and theyaren’t disappointed. From contents page through tothe Back Page, Equus delivers interesting copy thatis health focused, but varied with some riding andindustry news, generally meeting its very broadmission statement. The layouts are superb. Equus isa solidly written, attractive magazine that will givereaders their money’s worth.

Practical HorsemanPractical Horseman states in its mission statementthat it will cover a wide variety of subjects and it does.The magazine is chock full of good stories. Thedesign of the magazine is clean and well done. It looksupdated. Overall, a great, informative publication.

Thoroughbred TimesIf this newsmagazine came out monthly, it wouldstill stand out as a remarkable achievement. Toproduce a magazine of this excellence weekly is anaccomplishment that deserves top honors. Thisweekly news tabloid stands among the best of itskind of any tabloid in the country. What beautifulcovers, including news heads with page numbers tohelp readers find the stories. There’s an excellent

table of contents, and then a fine “News Line”section opens each issue. Despite the timeconstraints, the tabloid has bright heads, superiorphotography that is accompanied by solid, inform-ative captions, and good subheads or entry points.And then there’s the exhaustive, thorough coverageand fine, lively writing. Surely racing fans find whatthey want and more. Over all, it’s a winner — andthe Overall Winner.

Overall Publication

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Danita AllenDanita Allen is editor-in-chief and co-owner ofMissouri Life magazine and Missouri Life, Inc.,which also custom publishes other magazines. Sheand her husband bought and revived the magazinein 1999. Since then, it has won three awards fromthe International and Regional MagazineAssociation, for excellence in design and for readerservice and historical stories. She served as theMeredith Chair for Service Journalism at theUniversity of Missouri School of Journalism for 10years, from 1995 to 2005. At Missouri she taughtadvanced editing, publishing, writing, or reportingclasses, and she has lectured at Folio and othermagazine conferences around the country.

Before teaching, she spent 15 years with MeredithCorporation, the publisher of Better Homes &Gardens, Ladies Home Journal, Midwest Living,Country Home, Wood, Successful Farming, andother magazines. While there, she was the foundingeditor of Country America, which reached a millionpaid circulation and was named by the industry asone of the Five Best Magazines of 1991 and to the“10 Hottest Magazines” list for three years. Danitaand her husband raise and trail ride MissouriFoxtrotters.

Kate BandosKate has worked with hundreds of publishers andauthors, and dealt with a wide array of media peopleduring her more than 30 years in publishing. Sincethe formation of KSB Promotions in 1988, she hasprimarily helped independent publishers garnermedia exposure. Prior to the formation of KSBPromotions, Kate was publicity director for M.Evans & Company (NYC), Globe Pequot Press(CT) and Pelican Publishing (LA). Handlingnational, regional, and local campaigns, Kate and herhusband and partner Doug work with non-fictiontitles only, specializing in cookbooks, travel guides,parenting, gardening, home how-to, consumerhealth, select children’s books and other generallifestyle books.

Jeanne BernickJeanne writes about livestock and forage for FarmJournal magazine, a national agribusiness magazine

with more than 500,000 readers. A graduate of theUniversity of Missouri School of Journalism, Jeannehas won numerous writing awards from the NationalAssociation of Agricultural Journalists andAmerican Ag Editors Association (AAEA),including being named Master Writer by AAEA.

She currently resides in Eastern Iowa with herhusband and two daughters and enjoys trail ridingand amateur showing on her horse, a former sprint-track Thoroughbred.

Susanna BrandonSusanna has loved horses and a good story since shewas a little girl listening to her father spin bedtimetales about his adventures on the family farm withtwo extraordinary steeds named Lightning andBuck. Years later, she launched The StableCompanion, a literary magazine for horse lovers,which was for two years a source of great pleasureand a huge financial drain, not unlike a real horse.

Susanna has been a reporter and editor for variousnewspapers in Ohio and Indiana, winning state andnational awards for her news and feature writing,design work and headline writing. She currentlylives in Northern Virginia, where she is a copy editorfor USA TODAY's Life section.

Marian Studer CarpenterMarian is a lifelong horsewoman who has beenwriting about the equine industry for more than 20years. A former editor of the Arabian Horse Times,she has written a popular Western HorsemanPublications book, and continues to write full-timeon equine related and other topics for clients throughher WonderWords company. She and her family,along with various horses and other animals, nowlive near Amarillo, Texas.

Steve CornettSteve was raised on a farm in Randall County, Texas,graduated from West Texas State University on the GIbill while working the family farm and at the GlobeNews. He began his career in Wichita as farm writerfor the Wichita Eagle Beacon, became editor of theKansas Farmer Stockman, and then returned toCanyon, Texas, when his dad died. He worked at theTexas Cattle Feeders Association and farmed. He hasbeen editor of Farm Journal's Beef Today since 1999.

Judges

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Tom CurlTom Curl of Brookfield, Wis., formerly wasPresident/CEO of Reiman Publications, publisher ofcountry lifestyle and food magazines and books.Previously, he was managing editor of SouthernLiving magazine, editorial director of ProgressiveFarmer magazine, and editor-in-chief of the maga-zine division at Southern Progress Corporation, asubsidiary of Time Inc. He is a 1970 AgriculturalJournalism graduate of Texas A&M University.

Sarah DonnellA 20-year veteran of advertising, Sarah has expe-rience as both a client and an agency executive.With a background in traditional and loyaltymarketing, and branding and strategic planning,Sarah’s advertising experience encompasses a widevariety of clients including Northwest Airlines,Delta Airlines, Chemical Bank, Tupperware,Mystic Lake Casino, Realtree Outdoors, AbuGarcia, Hardee’s, Great Clips and Jiffy Lube.Today, Donnell Advertising offers a full range ofagency services to its clients in the outdoor recre-ation industry. Clients include Grand MeadowsNutritional Products, Gemini Sport Marketing,Equibrand, Tack ‘n Togs and St. Croix Saddlery.

Jill J. Dunkel Jill is an agricultural freelance journalist with a degreein agricultural journalism from Texas A&MUniversity. Her business, Dunkel Designs, incorpo-rates writing, marketing, photography, web design,and layout. Working from her office on her family’sranch near Wichita Falls, Texas, Jill writes regularlyfor both equine and livestock web and print publica-tions in addition to serving corporate clientele. Sheenjoys riding, showing and raising horses with herhusband and three children.

Deb DunsfordDeb Dunsford has more than 20 years experience inpublic relations, media writing and account service.Some of her clients have included Monsanto, BASFAg Chemicals, Asgrow Seed, Sea Ray Boats,Azimut Yachts, Armstrong Energy Service, UnionPlanters Bank, and DirectAg.com. She has workedfor an international top-10 public relations firm anda regional top- 20 advertising agency.

Deb has written for publications ranging fromModern Bride magazine to the Raleigh, N.C., Newsand Observer. Her training duties have includedmedia and presentation training for clients, crisis

management for Kansas State University’sCooperative Extension Service and more than 10years as a university instructor teaching mediawriting, technical writing, oral communication,study skills, and English composition. Her under-graduate degree is in Agricultural Journalism fromKansas State and her Master’s and Ph.D. are inEnglish from Texas A&M. In her free time sheenjoys golf and fly fishing.

Sue HakolaSue returned to college at age 32 after 18 years asan operating room trauma nurse. She graduatedfrom Ohio State University with a degree in medicalillustration and started a freelance business inmedical and veterinary anatomy and illustration in1991. In 1995, she formed Equistar Publications,Ltd. to produce the Illustrated Atlas of ClinicalEquine Anatomy and Common Disorders of theHorse. She is co-owner, manager, and sole veteri-nary illustrator for the company. She has wonnumerous awards with the equine books and has hadartwork on display in the Smithsonian Institute andin museums in Japan, Germany and Great Britain.She has worked as an adjunct professor at the OhioState University in medical illustration.

G. W. HallG.W. has a proven track record of success in helpingmany kinds of organizations achieve communicationgoals. As President of Fighting Fox Creative Forces,he has written and edited copy for numerousnewsletters, magazines, brochures, press releases,web sites, radio broadcasts, and print ads. In addi-tion, G.W. often coordinates the production anddistribution of his clients' publications. Along theway, he has won many different awards for writingand newsletter production.

In addition to his work as an independent writer,G.W. currently serves as Immediate Past Presidentof the Atlanta Chapter of the InternationalAssociation of Business Communicators (IABC).He has also served as the chapter's Director, Financeand Director, Communications. In these capacitiesand others, he has judged many different awardscompetitions. G.W. has also taught numerous semi-nars on writing and newsletter production. He is alsoactive in his community and serves as President ofthe Marietta Civitan Club.

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Samir Husni, Ph.D.Samir Husni, aka “Mr. Magazine,” is HedermanLecturer and Professor of Journalism at theUniversity of Mississippi where he is chair of themagazine service journalism program. Dr. Husni isthe author of the annual Samir Husni's Guide toNew Consumer Magazines, which is now in its 18thyear. He is also the author of Launch Your OwnMagazine: A Guide for Succeeding in Today'sMarketplace and Selling Content: The Step-by-StepArt of Packaging Your Own Magazine, bothpublished by Hamblett House, Inc.

He is “the country's leading magazine expert,”according to Forbes ASAP magazine; “the nation'sleading authority on new magazines,” according tomin: media industry newsletter; and The ChicagoTribune dubbed him “the planet's leading expert onnew magazines.” He has appeared on Good MorningAmerica, CNBC, CNN, CNNFN, PBS, and onnumerous radio talk shows including NationalPublic Radio's Morning and Weekend Editions.When he is not in his office reading magazines, Dr.Husni is at the newsstands buying magazines.

Wes IshmaelWes Ishmael of Benbrook, Texas, began writing forlivestock publications in 1983. He was editor ofLimousin World magazine for several years, thenDirector of Advertising and Communications for theNorth American Limousin Foundation. In 1996 hefounded Clear Point Communications and nowoperates the business with his wife, Sharla. ClearPoint Communications provides editorial, commu-nications services and consulting to a variety ofclients in the livestock industry. Ishmael also writesthree monthly columns related to the cattle business.He was named the Livestock Publication Council’swriter of the year in 2002.

Amy KnappA 1987 graduate of Western Michigan University,Kalamazoo, Michigan, with a Bachelor of ScienceDegree in Criminal Justice and Social Work, Ms.Knapp began her career as the administrator of a resi-dential facility for suicidal adolescent females. Afull-time training position within the same organiza-tion eventually led her to the business world where shestarted writing and facilitating courses on sales,confrontation and time management. In 1991, Amyleft social work and joined forces with two other verytalented women to form Concept to Promotion, a

specialty advertising company. Within five years, saleshad exceeded a million dollars a year and Amy wasdoing national and international promotions for largecorporations headquartered in Michigan.

Six months after starting this business, Amy marriedher husband Dave and in 1993, their son Kyle was bornfollowed in 1995 by daughter Natalie. When Amywas struggling to get her family organized after shebecame a full-time stay-at-home mom, she neverimagined that her ideas would turn into a successfulbusiness venture. Frustrated with various methods ofkeeping track of appointments, errands, and schedules,she created The Family Organizer that was introducedat the Book Expo in Los Angeles (April, 1999). Today,Amy is still a stay at home mom and says that creatingThe Family Organizer has been a wonderful diversionto the everyday activities around the house, as well asa major tool in keeping her organized enough to meetall of her responsibilities and still enjoy life.

Raymond J. LamontRay is editor of The Westerly (R.I.) Sun, vice presi-dent of its parent company, Sun Publishing Co., inWesterly, R.I., and the current president of the NewEngland Society of Newspaper Editors, an organi-zation of editors that presents professional work-shops and other services for editors, reporters,photographers and designers throughout the six-state region. Ray has spent more than 25 years in thefield of journalism, beginning as a sportswriter andlater service as Education editor, City Hall reporterand Business Editor with his hometown paper, TheBerkshire Eagle in Pittsfield, Mass. He went on toserve as City Editor of the Daily News-Record inHarrisonburg, Va., managing editor of the DailyLocal News in West Chester, Pa., and as Editor ofthe Times-Herald in Norristown, Pa., prior to takinghis position with The Westerly Sun in March 2000.He has served as a judge for the American HorsePublications competition since 1999.

Karen McMahonKaren is editor of Farm Industry News, headquar-tered in Minneapolis, Minn. This magazine focuseson new products and technology for 250,000 farmersin the Midwest. She has written for several otheragricultural publications over the past 20 years, aswell as entered many editorial contests. So sheknows what everyone is going through during theawards presentations. Karen was raised in northwestIowa on a corn/soybean farm with cattle, hogs, and

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one horse. She and her husband are still partners ina family farm.

John MeekinsJohn worked as a daily reporter for several largenewspapers for 20 years, and taught journalism for10 years. Most recently, he has been using his skillsas a public relations writer for the State of Ohio. Forthree years he was also editor of The OhioHorseman News.

During his years of teaching journalism, hereviewed thousands of articles. He lives inColumbus, Ohio.

Dr. Philip E. Prater, DVM, DIPL. ACTDr. Prater is an Associate Professor of VeterinaryTechnology. He received his DVM degree from TheOhio State University (1984) with an internship inLarge Animal Ambulatory Medicine at OSU in1985-86. Dr. Prater continued his education with aresidency in theriogenology at the University ofTennessee in 1986-88, where he attended to all in-house reproductive referrals and performed routineambulatory visits to equine, dairy and beef clients.While at Tennessee, his research projects focused onassisted reproductive techniques in domesticanimals, and reproductive endocrinology associ-ated with the performance of these techniques. Hebecame a Diplomate of the American College ofTheriogenologists in 1989.

After seven years in private practice, Dr. Praterjoined the faculty at the Morehead State University —Veterinary Technology Program where his primaryresponsibilities include teaching large animal clinicalprocedures and health maintenance of the equine andfood animal herds on the university farm. He has alsodeveloped a large animal referral center for patients fromveterinarians in the region. Dr. Prater serves on theKentucky Veterinary Medical Association’s EmergencyManagement Committee. He has authored and co-authored several peer reviewed articles and also twobook chapters on large and small animal reproduction.

Dr. Prater serves as faculty advisor to Pre-Veterinary Medicine students and the Pre-Vet club atMorehead State. He has served since 1996 on thePublic Relations Committee of the American Collegeof Theriogenologists, which he chaired from 1996 –1998. From 1999-2001, he served on the Board ofDirectors of the ACT. Dr. Prater and his wife andthree sons live in Wallingford, Kentucky, where theyenjoy trail riding with their five horses.

Richard RabilDick has over 27 years in the design field. Heobtained a BFA in Communication Arts and Designfrom Virginia Commonwealth University inRichmond, Va., in 1977. For five years, he was artdirector at the Council for Advancement andSupport of Education, a leading higher educationassociation that focused on marketing and admis-sions at colleges and universities. In 1982, he estab-lished Rabil & Associates Design, whose workwon awards from the Art Directors Club ofMetropolitan Washington (ADCMW), PrintMagazine, and Printing Industry of Maryland.

In 1997, he formed R+B Design Firm which haswon over 80 awards in the design field. Dick is amember of the Board of Trade of Washington, D.C.,on the Board of the American MarketingAssociation, a member of the InternationalAssociation of Business Communicators,ADCMW, and formerly with the Olde TowneGaithersburg Maryland Advisory Committee.

Don RanlyDr. Ranly has been a professor of journalism at theMissouri School of Journalism for 31 years. He isa veteran presenter of more than 950 writing andediting seminars and author of books on the subject.Don is internationally sought as a writing and publi-cations expert and has been a guest speaker at AHPseminars on three occasions.

Sharon ReuterSharon is a partner in a successful design firm,specializing in publication design. She has almost25 years experience and has won numerous nationaldesign awards. Projects include designing startupmagazines, one-time publications and redesigningexisting magazines and newsletters. Her firmrecently designed a startup computer publicationcalled Queue, and continues to design and producethe magazine ten times a year. Prior to startingReuter and Associates, located in Baltimore,Sharon worked for Ziff-Davis Publishing, CondeNast and Time Warner in New York City.

Sherry RossSherry has been a sportswriter for 26 years. Since1995, she has worked for the New York Daily Newsas a writer and hockey columnist. Her assignmentsinclude the Triple Crown and Breeders' Cup racesas well as other major Thoroughbred racing eventsin addition to the National Hockey League. Sherry

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has been a frequent contributor to many magazinesas a freelance writer. For the past 11 years, she hasauthored the annual guide, “The Hockey ScoutingReport.” A lifelong horse lover, she owns a 28-year-old American Quarter Horse who is enjoying semi-retirement in New Jersey. She is a 1977 graduate ofRutgers University.

Thomas A. SchwartzTom has taught reporting, editing and photojour-nalism for 25 years at three universities. An associateprofessor in the School of Communication at OhioState University, he has won awards for writing andphotography for newspapers and a magazine.

Robert SugarRob is the owner and creative director of AURAS,a publication design and consulting firm located inSilver Spring, Md. Over the twenty years that thestudio has been in existence, he has been responsiblefor the design or redesign of over 50 magazine titlesand the execution of nearly 70 identity campaignsfor corporations, associations and businesses.

An early pioneer in electronic publishing,AURAS has been all-digital since 1989, and Rob hasbeen responsible for advancing the quality of elec-tronic publishing by evangelizing higher qualitystandards to manufacturers, software and hardwaredevelopers and end users through demonstrations,beta testing and writing in the trade. He graduatedsumma cum laude from The American Universityin Washington, DC with a BA in Communicationsand Visual Arts. He taught publication design therefor eight years and currently lectures at conferencesand for private corporations around the country.

AURAS currently resides in a recently-reno-vated Mason’s Hall in downtown Silver Spring. Thestudio is responsible for the design and productionof eleven publications, as well as many other collat-eral projects. Visit www.auras.com for lots of freedownloads, helpful publication notes and the firm’squarterly newsletter, AuDience.

Marcia Zarley TaylorMarcia is a Des Moines, Iowa native who reports onfarm policy, agricultural finance, and environmentalissues for the nation’s leading farm magazinepublisher. She graduated with a B.S. in agriculturaljournalism and agronomy from Iowa StateUniversity in 1978, and spent 10 years reporting onfarm policy from Washington, D.C. In 1988, shetook a break from official duties to serve as a visiting

professor in agricultural journalism at the Universityof Missouri.

Since 1990, Taylor has served as editor of TopProducer (www.ToProducer.com), Farm JournalMedia’s business magazine for the country’s largest200,000 crop farmers. In that role, she has receivednumerous journalism awards for reporting,including a Jesse Neal Award for excellence in busi-ness journalism from American Business Media, anassociation representing the nation’s 1,200 businessmagazines. The North American AgriculturalJournalists Association and the AmericanAgricultural Editors Association have also selectedMarcia as their Writer of the Year.

Sonia WascoSonia is President at Grant Heilman Photography,Inc., a world renowned photo library specializing inall areas of agriculture including an excellent equinecollection. She earned a B.S in Animal Husbandryfrom Delaware Valley College of Science andAgriculture and her M.S. in Agriculture Educationfrom Pennsylvania State University.

During her 19 years with this stock photo library,she has been responsible for the selection of allimages entered into the files. The library currentlyhouses nearly a million images from over 100photographers, all specialists in their subjects. Sheis very active within the stock photo community andis a previous President of PACA, the Picture ArchiveCouncil of America, the trade association for imagelibraries in North America.

Susan WeissSusan is President of Net Tango, a web-based soft-ware development company, founded in 1996 inLouisville, Ky. Net Tango specializes in developingcomplex internet solutions, including, web softwaredevelopment, ebusiness applications, interactivewebsites and intranets. Net Tango, Inc. has beenrecognized for innovative technology solutionsearning The Landmark of Excellence Award fromthe Public Relations Society of America and thePublic Affairs Council Grassroots Innovation Award.

Prior to founding Net Tango, Susan spent 12years in various management, system developmentand marketing positions in Washington D.C., andChicago. Susan earned a bachelors degree inBusiness and Economics from The AmericanUniversity and an MBA from the University ofLouisville.

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Susan currently serves on The Kentucky Scienceand Technology Corporation Board and ExecutiveCommittee, The University of Louisville'sEntrepreneurship Council and The Center forInformation Technology Enterprises Board. Shewas recently selected to serve on the NationalEntrepreneurship Advisory Council. Susan has alsoserved on a number of other boards and has receivedthe Women Business Owner of the Year Award bythe National Association of Women BusinessOwners and the Distinguished Alumni ServiceAward from the University of Louisville.

CaraLea R. WilloughbyCaraLea is the owner of Willoughby Design andIllustration, an 11 year-old design studio. She has25 years of experience in the graphic designindustry. Her client list includes Sergeant’s WesternWorld among other equine related accounts.Willoughby Design has won numerous Addyawards, including several Best of Shows. CaraLea’swork has also been published in Print Magazine’sRegional Issue. She is a cutting horse owner andcompetitor along with her husband Jim, a NRHAHall of Fame inductee.

Dave WohlfarthDave is a mass communications instructor at WestTexas A&M University where he teaches printmedia classes. He's in his 14th year of teaching. For12 years at the school, he also served as the adviserfor WTAMU's award-winning newspaper, ThePrairie. He has served as a judge for many publi-cations and contests, including the AssociatedCollegiate Press Association. Before becoming ateacher, Wohlfarth spent 27 years in daily newspa-pers, including stops in Dayton, Ohio, (as a sportswriter, copy editor and news editor) and Lincoln,

Neb. (executive sports editor). Dave earned a B.A.in journalism from the University of Nebraska in1964 and a master's in mass communications fromTexas Tech University in 1992. He is an avid tennisplayer; his wife is an avid horse person whocompetes in cutting. His daughter, Jenny, is a formerAmerican Quarter Horse Journal copy editor andcolumnist.

Jenny WohlfarthJenny’s articles have appeared in a variety ofconsumer and trade magazines, ranging from horseand animal topics to design, architecture, travel,business, environmental and regional interests. Shebegan her career at The Quarter Horse Journal andlater worked as a writer/editor for several nationalmagazines. She is a former managing editor of HOWMagazine, a bimonthly trade magazine for graphicdesigners, and former executive editor of I.D.(International Design) Magazine, another award-winning design publication. She currently teachesmagazine journalism as a visiting assistant professorat the University of Cincinnati and continues towrite and publish magazine articles. She has alsoserved as a juror in The Thoroughbred Times FictionWriting Competition, Writer’s Digest AnnualWriting Contest and Writer’s Digest Self-PublishedBooks Competition.

Mark WrightMark is a 29-year veteran in graphic design, adver-tising and marketing. He and his wife own andoperate Halcyon Design in Montgomery Ala., agraphic design, advertising and marketing agency.They have four children and have recentlywelcomed their first grandchild to the family, MollieClaire Sibilia, born December 7, 2004. And, yes,they are spoiling her rotten.

American Horse Publications49 Spinnaker Circle

South Daytona, Florida 32119Phone: (386) 760-7743

Fax: (386) 760-7728E-mail: [email protected]

Web site: www. americanhorsepubs.org

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Awards Program booklet designed and produced by Christopher Nielsen, American Farriers Journal

Awards Program booklet sponsored by Life Data Labs, Inc.

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