2006 - year of implementation and value creation!2006 annual meeting

2006 - Year of Implementation and Value Creation!

2006 Annual Meeting

Good Things Happen When We All Pull Together

2006 Annual Meeting


2006 Annual Meeting


2006 Annual Meeting

Welcome (9:00am – 10:00am)Antitrust Reminder Financial Report / Review 2006 BudgetAchievements 2006

Keynote Speaker (9:20am – 9:40am)Tom Peck, SVP & CIO, MGM MIRAGE

"The Impact of Standards on Operations"

Member Recognition Closing Remarks

Agenda


2006 Annual Meeting

Antitrust Reminder

GSA has strict antitrust guidelines that its Board and members adhere to. A copy of the guidelines is included in the handouts.


2006 Annual Meeting

Membership Growth

8

22

3835 37

59

7670 71

0

10

20

30

40

50

60

70

80

1998 1999 2000 2001 2002 2003 2004 2005 2006

Year

Mem

ber

s

Platinum

Gold

Silver

Others

Total


2006 Annual Meeting

2006 Board Of Directors

Chair Lyle Bell Seminole Tribe of FloridaVice Chair Randy Hedrick IGTSecretary Moti Vyas Viejas CasinoTreasurer Fred Lychock R. Franco USA

Robert Marnell Aristocrat TechnologiesKen Bossingham Atronic AmericasMark Lipparelli Bally TechnologiesDerrik Khoo E-GentingKen Weil Harrah’s EntertainmentSteve Sutherland Konami GamingBrendan O’Connor Multimedia GamesDon Karrer Penn National GamingTom Galanty Progressive GamingJon Berkley TransAct TechnologiesRob Siemasko WMS Gaming

John Hilbert Future LogicBob McKenzie MEITom Peck MGM MirageRon Harris Rocket Gaming Systems

Financial Report


2006 Annual Meeting

Financials: 2006 Budget vs. 2005 Audited

2006 (budget) 2005 (audited)

Revenues $1,902,640 $1,635,010

Expenses $1,882,882 $1,579,351

Retained Earnings $ 333,142 $ 323,384


2006 Annual Meeting

2006 Financials: Projection / Budget

2006 (projected) 2006 (budgeted) Variance

Revenues $2,103,440 $1,902,640 11%

Expenses $2,002,987 $1,892,882 6%

Retained Earnings $ 423,837 $ 333,142 27%


2006 Annual Meeting

Expenditure Breakdown

Operational45%

Training8%

Tradeshow and Meetings4%

Certification 6%

Marketing6%

Technical Development31%

2006 Achievements


2006 Annual Meeting

The Road to Open Standards Industry Support for G2S

BOB/SSAS Integration (G2S) effort – since Oct 2005 there were 100+ meetings, 3 times a week, 31 industry experts, resulted into a 1200+ pages

Revised GSA Patent Policy Old policy had strict penalty provision for non-disclosure > over

disclosure Patents will be licensed under Reasonable Terms and Conditions Committee Charters have been updated to define scope Members must choose to ‘Opt-in’ to committee participation Only ‘Necessary Patents’ must be disclosed

Board Strategic FocusGSA Staff and Member Volunteer Effort

Technical Director hired - Marc McDermott (ex chief of the electronic services division of the state of NV Gaming Control Board)

Total of 7,700+ hours of conference calls


2006 Annual Meeting

Technology

G2S – Game To System Standard G2S v1.0 - December 2006 (Vote)

Transport Standard Multicast v1.0 – Available NOW Point-to Point v1.0 – November 2006 (Comments)

S2S - System to System Standard S2S v1.2 – Available NOW

GDS - Gaming Device Standard Note Acceptor, Touch Screen, Printer, Page Description Language,

Magnetic Card Reader - Available NOW

Certification Profiles Development underway


2006 Annual Meeting

Implementation

G2S Demonstrations of the standard by GSA members at G2E

S2S Choctaw Casino Durant - Choctaw Tribe of Oklahoma Hard Rock Casino - Seminole Tribe of Florida

Toolkits GSA encourages 3rd party toolkit developers

International Community Australia: AGMMA recommends GSA’s G2S as the protocol

standard for New South Wales Russia: Exploring the use of GSA’s GAT as a standard

Regulations Nevada regulations for downloadable software facilitate G2S

implementation


2006 Annual Meeting

Certification and Education

Certification Development of On-line Certification Program GSA issues GSA SAS certificates The Open Group chosen as Certification Authority

Education GSA provides grant of $900,000 to the UNLV Foundation Assistant Professors in Informatics are actively being recruited UNLV and GSA will develop academic / educational track on GSA

standards and technology

Tom Peck

"The Impact of Standards on Operations"

SVP & CIO - MGM MIRAGE


2006 Annual Meeting

GSA … The Right Thing to Do!G2S, S2S, GDS, Transport, …

Reinvest Capital & Speed to Market

Develop Bench of Talent; Supportability; SDKs

Sharing of Data; Interoperability; Same “Language”

“GSA Facilitates the Identification, Definition, Development, Promotion and Implementation of Open

Standards to Enable Innovation, Education, and Communication for the Benefit of the Entire Industry.”


2006 Annual Meeting

An Operator’s View


2006 Annual Meeting


Lost Sales

Lost Marketing

Higher Costs

Ties up Capital


2006 Annual Meeting


Complexity

Multiple Servers

Extra Staff

Ties up Resources

Consumes Capital


2006 Annual Meeting


Lengthy Development … Testing … Regulatory Process = Hinders Agility & Speed


2006 Annual Meeting

Benefits of Standardization

“The world is getting smaller … hardware, software, and content must move irrespective of boundaries & borders … the need for commonality and standards grows.”

CEO of Major Technology Company

What this also means to our guests …

… the Las Vegas strip is getting “smaller”

… technology, games, devices must be transparent

… they want their games / options anytime, anywhere


2006 Annual Meeting

Benefits of Standardization

• Data must be consistent, accurate, available and shared

• Speed to market … differences sometimes paralyzes momentum

• Faster migration paths … adapt to meet business needs / trends

• Innovate … as technology moves forward, users get more benefit

• Standards expand the marketplace … the pie gets bigger

• Integrate the entire ecosystem … foster price competition … choose on value and end-to-end experience

• Drives down TCO … allows for reinvestment

• We want product-rich AND customer-centric

• Draw professional service organizations in … integrators and ASPs


2006 Annual Meeting

Hospitality and Gaming 2010

• Brand is more powerful than location for hotel choice

• Brand is driven by experience

• Technology helps drive experiences … guests want consistency

• Corporate brands are replaced by more specific brands

• China, India and the Gulf Nations will add 1.4MM branded rooms

• “Machines” are replacing employee-customer interactions

• Customer segmentation … manage the multi-channel experience

• Personas (goals, attitudes, behaviors) drive customer desires

• Sell Experiences … NOT Products

• Stop selling standalone devices … consumers want end-to-end control

• Buying stand-alone products fails to capture downstream products, services and content


2006 Annual Meeting

Boundary less Partnership

Operators Manufacturers Suppliers

For the Good of All!

GSA 2007 / Recognition


2006 Annual Meeting

Our Focus in 2007

Certification

Education

Global Support


2006 Annual Meeting

Association Recognition

GSA Members

Atronic Systems – 5 Year Membership

Fred Lychock – Longest Serving Board MemberChristine Freytag – Project ManagerMichelle Olesiejuk – Executive DirectorJeana Hines – Technical Communication Consultant

Closing Remarks


2006 Annual Meeting

Our Platinum Members

2006 - year of implementation and value creation!2006 annual meeting

Documents

annual meeting slide

value creation

year of implementation

annual meeting financials

annual meeting welcome

remarks agenda slide

budget achievements

projection budget