2008 city of corona economic development brochure

The CiTy of

eConomiC DevelopmenT profilevolume viii eDiTion ii

C A L I F O R N I A

The CiTy of

The CiTy of

Corona, California is at the hub of growth within the Southern

California region. It is a city of the future today. Incorporated in

1896, the farm community once known for its produce, is now the

gateway to economic growth for Riverside and San Bernardino

Counties. Its location at State Route 91 and Interstate 15 makes

it the prime recipient of outward migration of companies from

Orange and Los Angeles Counties. The city is headquarters to a

wide array of corporations and entrepreneurial operations.

An abundance of housing from affordable to executive has

created a diverse and fast-growing population for the city.

As the city expands its regional leadership role during the

21st century, it is perfecting its vision and mission of

providing an innovative environment for business to flourish

and a high quality of life for its citizens.

1

Welcome to Corona, a progressive and business-friendly city that is committed to providing the highest quality of life and an environment where businesses can thrive.

Just look at the numbers! Last year business expansions increased 20 percent while at the same time the City continues to add new retail, office, and industrial space to meet growing demand from businesses interested in relocating to the area. Corona’s convenient location and high household income make it an ideal spot for retailers looking to expand or enter new markets. The average household income in the city is $84,641 and 32.8 percent of households earn $100,000 or more. Over the years, the city has been fertile ground for new and existing businesses. In fact, Corona ranks among the top 30 sales tax producers in California with annual taxable sales of more than $3.50 billion. Because it is about 45 miles southeast of Los Angeles and adjacent to Orange County, Corona is central to existing and emerging markets in Southern California. The City is located near three major highways and two toll roads, providing easy access for goods movement to three commercial airports, two deep-water ports and two railways.

To improve traffic, the city continues to come up with innovative solutions. Recently, Corona received funding from the Riverside County Transportation Commission to upgrade the SR-91 and SR-71 interchange. Two overhead transfer connectors will be added to the interchange, allowing traffic to smoothly move on and off both freeways.

Construction is underway to upgrade the SR-91 and Green River Road interchange and to improve the I-15 and Magnolia Avenue interchange. Plans are being developed for Mid-County Parkway, a proposed 32-mile limited access road that will run east to west through western Riverside County.

Along with a low crime rate, Corona has 39 parks covering 364 acres, equivalent to one acre of parkland for each 445 residents and was designated "Tree City USA" by the National Arbor Day Foundation. A family oriented community, Corona has extensive youth and adult sports programs.

So, if you need help starting a new business or expanding an existing one, the City has numerous assistance programs including Team Corona, the Business Assistance Program, and the Corona Women’s Business Partnership. Together we can help you become successful in Corona.

WelCome To Corona

Sincerely,

Brad RobbinsCity Manager

2

“The West Coast bustles with

development and deals ... The Inland

Empire is ideally situated at the center of

the globalization trend and the related supply chain

reconfiguration trend."

– Western Real Estate Business, October 2007

3

Brad roBBinsCity ManagerBradly Robbins started working for the City of Corona in 1988 and became Planning Director in February 2000. He was appointed Assistant City Manager in November 2002. In April 2003, he was appointed to a dual role of Assistant City Manager and Department of Water and Power General Manager. In September 2006, he became the Assistant City Manager - Community Development Director. In August 2008, Robbins was appointed City Manager. In addition to the Community Development Department, he oversees the Department of Water and Power, Public Works, Building Department, and Redevelopment Agency.

Mr. Robbins has a Bachelor of Science in Geography from the University of California, Riverside, and a Masters in Liberal Studies/Urban Planning from the University of Oklahoma. He is a Certified Planner by the American Institute of Certified Planners (AICP).

People to Contact:

City Manager

BRAD ROBBINS . . . . . . . . . .(951) 279-3710

Executive Assistant JAN BATES . . . . . . . . . . . . . . . . . .736-2372

CiTy of Corona DeparTmenT heaDs

4

People to Contact:

Assistant City Manager GREG IRvINE . . . . . . . . . . .(951) 279-3519

Senior Management Analyst RAy NAvERA . . . . . . . . . . . . . . . .736-2374

City Clerk vICTORIA WASkO . . . . . . . . . . . . 736-2426

GreG irvineassistant City Manager

Greg Irvine joined the City of Corona in 1996. During his tenure, he has served as Assistant City Treasurer, Interim City Treasurer, Assistant General Manager for the Department of Water and Power, and as Assistant to the City Manager. In August 2004, he was appointed to Assistant City Manager and oversees public policy, and public service initiatives including legislative advocacy and city communications and marketing efforts. As Assistant City Manager, he also has executive responsibility for the Finance Department, Parks and Community Services Department, Information Technology Department, the City Clerk’s Office, Property and Contract Management and the Corona Public Library. He received a master's degree from Pepperdine University in Business Administration and a bachelor's degree from Montclair State University in Finance with a minor in Economics.

5

visit Team Corona’s web site at:

www.TeamCorona.com

Team Corona

JUDI STAATSSenior Economic Development Coordinator

(951) 739-4946(951) 312-1569 cellemail: [email protected]

DANIEL RITTATOREEconomic Development Coordinator

(951) 736-2297(951) 642-4405 cellemail: [email protected]

When it comes to economic development, Corona is among the very best in the nation. Innovative ideas and strategies instituted in the city are recognized for excellence industry-wide.

Team Corona, the city’s award-winning business attraction and retention program, was established in 1991 to better address the needs and requirements of business. The internationally recognized program played a key role in the record-setting job growth that has occurred in Corona since its inception. During that period, employment in the city more than doubled to 85,300 jobs – a net increase of more than 55,000 jobs.

While many of those jobs were the result of new companies arriving in the city, the spectacular growth also can be attributed to Corona’s proactive approach of taking care of its resident employers. In fact, over the past decade Corona was the top city in the inland region of Southern California for retaining business. Nurturing, supporting and listening to the business community are an integral part of Team Corona.

Fast-track approvals, access to key city officials and a team approach to problem solving set Corona apart from other cities. Informational kiosks strategically located in City Hall and the library make it easy to find out information about key city departments. Whether it’s a city calendar, standards and fees or a direct link to the City’s website, the kiosks are a user friendly and convenient resource.

Team Corona:

• Fast-track approval process for development and tenant improvements

• Brings together city officials, primarily department directors and decision makers, along with other organizations that serve the business community

• Includes representatives from Southern California Edison, The Gas Company, Riverside County Economic Development Agency, Air Quality Management District, the City Council, County Board of Supervisors and the office of the local Congressman

• Integral in the growth of Total Sales Tax Receipts to more than $3.5 billion

Corona Business Assistance:

• One-on-one counseling services to businesses in the community

• Family Business Partnership provides specialized advisory services, educational programs, networking groups, and extensive family business assessments to help family businesses grow and prosper

• Student Interns and Consulting Teams assist companies with various business issues such as market research and business plan development, providing invaluable support to business

• Corona Women’s Business Partnership provides specialized services targeted to women-owned businesses. Confidential one-on-one counseling, focused training seminars, networking and mentoring services are designed to give women business owners the tools to grow and expand their business

Business Retention:

• As part of the business retention program, city staff conducts two types of Business Visitations with Corona companies, “sector visits” and “in-depth visits”

• Sector visits are several visits within a pre-determined area in a condensed time-period

• In-depth visits are appointment-based visits with key business personnel, where a minimum of a half-hour is spent learning about the company and touring the facility

• The Mayor’s Business Breakfasts are informal roundtable discussions with the Mayor and Corona companies that allow company representatives to share experiences as well as challenges while conducting business in the City of Corona

Ultimately, Team Corona is an invaluable benefit to the local economy and a tool for business with its stellar record of business retention and attraction.

6

plan revieW proCess

7

PLAN CHECKSUBMITTAL

TO BUILDINGDIVISION

PLANSPREPARED

OR REVISED

DEVELOPMENTPLAN REVIEW

MEETING

CORRECTIONSREQUIRED

ALL DEPARTMENTS FINAL APPROVAL

START

BUILDING DEPARTMENT(951) 736-2247

COMMUNITYDEVELOPMENTDEPARTMENT

(951) 736-2262

DEPARTMENT OFWATER AND POWER

(951) 736-2263

FIRE DEPARTMENT(951) 736-2464

PUBLIC WORKS DEPT.(951) 736-2442

APPLICANT NOTIFIED TO PICK UP PLANS

APPLICANT NOTIFIED TO PULL PERMITS

PERMITS ISSUED

LONG BEACH

HOLLYWOOD

PASADENA

Los Angeles Co.

RIvERSIDE CO.

Riverside

Hollywood

ventura Co.

Big Bear LakeSanBernardino

Lake Arrowhead

Long Beach

NewportBeach

SantaAna

Anaheim

Temecula

Los Angeles

Pomona

Pasadena

Burbank

Ontario Intl.Airport

San Diego Co. Laguna Beach

Lake Perris

Lake Elsinore

5

San Bernardino Co.

To Palm Springs

To San Diego

Barstow

LAX

30 minuterad

iusfro

mCo

rona

Port of Los Angeles

Santa Monica

Irvine

Pacific Ocean

CoronaEastern Toll Road

Foothill Toll Road

San Joaquin Toll Road

N

215

15

15 60

60

55

57

71

91

22

405

605

710

110

10

91

405

60515 10

215210

10

5101

118 210

405

2

15101

5

91

241261

241

241

133Orange

Co.John Wayne Airport

Coming from Orange County, Corona is literally the gateway to the Inland Empire. Corona is one of the hottest growth and development areas in Southern California, benefiting from the 91 and 15 freeways, as well as being in the Los Angeles/Orange County business corridor.

Less than an hour from the Los Angeles shipping ports and thirty minutes from two international airports, Corona is well suited for business success.

Corona has two Metrolink stations; North Main Street Station and West Corona Station.

regional map

8

reTail opporTuniTies

• Average Household Income within five miles

is $84,641 compared to the county average

of $67,800

• Per Capita Income within five miles is

$24,448 compared to the county average of

$22,134

• 32.8% of households earn more than

$100,000

• The 2-3 mile band has a Per Capita Income

of $26,982

• The 10-minute drive time area has a

population of more than 270,000 with an

Average Household Income of $78,000

9

The Corona-Norco Unified School District is the fastest growing district in Southern California and the largest in the Inland Empire.

Over the past five years, it has added 12,000 students and more than 550 teachers. By 2010, the district projects it will need another 300 teachers to serve more than 6,000 new students.

To accommodate the growth, five new schools are at various stages of planning, design, acquisition, and construction. The list includes one high school, one intermediate school and three new elementary schools.

The new additions will cost approximately $400 million and will provide classrooms for an estimated 8,000 new students.

Despite challenges managing the growth, the district’s students performed well on the 2006-2007 Academic Performance Index (API). Its purpose is to measure the academic performance and growth of schools. It is a numeric index (or scale) that ranges from a low of 200 to a high of 1000. A school’s score on the API is an indicator of a school’s performance level. The statewide API performance target for all schools is 800 with Corona attaining 758 in 2007.

STATE COUNTY CNUSD 2006 Base API 721 727 750 2007 Growth API 727 736 758

721 72

7

727

736

750

758

0

10000

20000

30000

40000

50000

28,77624,406 23,576 22,112 21,208 20,659 19,987 19,547

Corona Riverside Moreno Temecula Desert Palm Hemet L. Elsinore Murrieta Jurupa Alvord Val Verde Norco Valley Sands Springs

51,419

43,587

37,125

29,441

Source: CA Department of Education

2006 Base API to2007 Growth API Comparions:

State, Riverside County and CNUSD

Source: CA Department of Education

eDuCaTion

On the Academic Performance Index,

Corona’s schools have improved in

every year; 1999-2007.

ENROLLMENT IN 12 LARGEST DISTRICTSRiverside County, 2007-08

10

Medical & Dental & Law6,2614%

Community Colleges88,00051%

UC Riverside17,187

9%

Cal State UniversitySan Bernardino

16,4799%

Liberal Arts Colleges22,46513%

Engineering & Science Colleges22,73813%

higher eDuCaTionCollege and University Enrollment, 2008Corona Area, 2008

Enrollment by CampusCorona Area, 2008

College and University Enrollment. . .

■ Corona is near 28 public and

private colleges with more than

200,000 students. There are 20,344

students (12.5%) at three top

schools of engineering and science:

Cal State Polytechnic University,

Pomona, Harvey Mudd College,

and the Keck Graduate Institute

of Applied Life Sciences. 17,187

(9%) undergraduates and graduate

students attended the University

of California, Riverside, one of the

premiere biomedical, agricultural, and

environmental research institutions.

Cal State San Bernardino, with its

fine graduate school of management

has 16,479 (9%).

Campus Website Address City year Specialty Degrees Students

California Baptist College www.calbaptist.edu 8432 Magnolia Riverside 1950 Liberal Arts Masters 3,775

Cal State Polytechnic University, Pomona www.csupomona.edu 3801 W. Temple Pomona 1838 Engineering Masters 19,527

Cal State University, San Bernardino www.csusb.edu 5500 University Pkwy San Bdno 1960 Comprehensive Masters 16,479

Chaffey Community College www.chaffey.edu 5585 Haven Ave. R. Cucamonga 1883 Community College Associate 19,534

Claremont Graduate School www.cgu.edu 170 E. Tenth Claremont 1925 Science, Liberal Arts Ph.D. 2,394

Claremont McKenna College www.claremontmckenna.edu 500 E. Ninth St. Claremont 1946 Liberal Arts Bachelors 1,335

Crafton Hills College www.craftonhills.edu 11711 San Canyon Yucaipa 1972 Community College A.A 5,124

Harvey Mudd College www.hmc.edu 301 E. 12th Street Claremont 1955 Science Bachelors 735

Keck Grad. Inst. Of Applied Life Sciences www.kgi.edu 535 Watson Drive Claremont 2000 Life Science Ph.D. 82

La Sierra University www.lasierra.edu 4700 Pierce Riverside 1922 Liberal Arts Ph.D. 1,749

Loma Linda University www.llu.edu 11234 Anderson St. Loma Linda 1905 Medical, Dental Ph.D., M.D, DDS 3,972

Mt. San Jacinto Community College www.msjc.edu 1499 N. State St. San Jacinto 1965 Community College Associate 20,842

Pitzer College www.pitzer.edu 1050 N. Mills Ave. Claremont 1963 Liberal Arts Bachelors 999

Pomona College www.pomona.edu 333 N. College Way Claremont 1887 Liberal Arts Bachelors 1,511

Riverside Community College www.rcc.edu 4800 Magnolia Riverside 1916 Community College Associate 30,000

San Bernardino Community College www.sbccd.cc.ca.us 701 S. Mt. Vernon Ave. San Bdno 1926 Community College Associate 12,500

Scripps College www.scrippscollege.edu 1030 Columbia Ave. Claremont 1926 Liberal Arts Bachelors 908

University of California Riverside www.ucr.edu 900 University Ave. Riverside 1954 Comprehensive Ph.D. 17,187

University of La Verne www.ulv.edu 1950 Third St. La Verne 1891 Liberal Arts Ph.D. 8,000

University of Redlands www.redlands.edu 1200 E. Colton Redlands 1907 Liberal Arts Ph.D. 4,188

Western University of Health Sciences www.westernu.edu 309 E. Second Street Pomona 1977 Medical D.O., M.S. 2,289

Total Enrollment 173,130

11

City of CoronaREDEVELOPMENT AGENCY

Economic Development

JUDI STAATS, Sr. Project Coordinator ................. 739-4946DANIEL L. RITTATORE, Project Coordinator ........ 736-2297

“Cultivating Development Opportunitiesand Sustainable Growth”

Website: www.TeamCorona.com400 S. Vicentia Avenue 951-736-2260Corona, California 92882-2187 Fax 951-736-2488

City of CoronaDevelopment Activity

Map Scale 1" to 4500’

Date: 06/30/2008 Project:08/1035/OfficeV.amlGeographic Information Services

City of CoronaThis map is intended for general informationand planning purposes. The City of Corona isnot responsible for any errors or omissions.

1. Castle & Cooke Hotel 121 Rooms2. Marriott Springhill Suites Hotel 120 Rooms3. Princeland Plaza Professional Office 107,242 sf4. Corona Summit Corporate Center Professional Office 278,130 sf Hotel 114 Rooms5. Citrus Woods Business Park Professional Office Light Industrial 156,674 sf6. Corporate Terrace Professional and Medical Office 116,617 sf7. Mammoth Equities Class A Offices 58,00 sf8. Corona Pointe Professional Office 52,000 sf9. Corona South Main Medical Plaza Medical Office 31,559 sf10. Corona Corporate Centre Professional Office 122,003 sf11. Cornerstone Plaza Professional Office 45,000 sf12. The Crossings (Phase II) Retail / Flex 29 acres13. The Promenade Shops at Dos Lagos (Phase II) Retail / Flex 21 acres

14. Meridian Dos Lagos Professional Office 35,931 sf15. Lakeshore Plaza Class A Office 472,000 sf16. Corona Cerritos Plaza Retail 45,400 sf17. North Main Street Mixed-Use 21.40 acres18. Downtown (Corona Mall) Mixed-Use 15.21 acres19. Downtown (NW Area) Mixed - Use 6.6 acres20. West Corona Commerce Center Industrial 336,000 sf21. Panattoni Development Industrial 136,000 sf22. Valencia Terrace Senior Housing 203 Units23. Corona Orchard Center Retail 47,000 sf24. Corona South Main Medical Plaza Phase II Medical Office 41,000 sf25. Sunrise Senior Living 160 Units

Developments

City Boundary

Sphere of Influence

City of CoronaDevelopment Activity

Map Scale 1" to 4500’

Date: 06/30/2008 Project:08/1035/OfficeV.amlGeographic Information Services

City of CoronaThis map is intended for general informationand planning purposes. The City of Corona isnot responsible for any errors or omissions.

1. Castle & Cooke Hotel 121 Rooms2. Marriott Springhill Suites Hotel 120 Rooms3. Princeland Plaza Professional Office 107,242 sf4. Corona Summit Corporate Center Professional Office 278,130 sf Hotel 114 Rooms5. Citrus Woods Business Park Professional Office Light Industrial 156,674 sf6. Corporate Terrace Professional and Medical Office 116,617 sf7. Mammoth Equities Class A Offices 58,00 sf8. Corona Pointe Professional Office 52,000 sf9. Corona South Main Medical Plaza Medical Office 31,559 sf10. Corona Corporate Centre Professional Office 122,003 sf11. Cornerstone Plaza Professional Office 45,000 sf12. The Crossings (Phase II) Retail / Flex 29 acres13. The Promenade Shops at Dos Lagos (Phase II) Retail / Flex 21 acres

14. Meridian Dos Lagos Professional Office 35,931 sf15. Lakeshore Plaza Class A Office 472,000 sf16. Corona Cerritos Plaza Retail 45,400 sf17. North Main Street Mixed-Use 21.40 acres18. Downtown (Corona Mall) Mixed-Use 15.21 acres19. Downtown (NW Area) Mixed - Use 6.6 acres20. West Corona Commerce Center Industrial 336,000 sf21. Panattoni Development Industrial 136,000 sf22. Valencia Terrace Senior Housing 203 Units23. Corona Orchard Center Retail 47,000 sf24. Corona South Main Medical Plaza Phase II Medical Office 41,000 sf25. Sunrise Senior Living 160 Units

Developments

City Boundary

Sphere of Influence

Statistics

Household Income Distribution, 2006CORONA

Ethnic DistributionCorona & Riverside County, 2006

Source: U.S. Census Bureau, Economics & Politics, Inc.

CORONA

RIvERSIDE COUNTy

City 2008 2000 Change % Change

1 Fontana 188,498 (128,928) 59,570 32%

2 Murrieta 100,173 (44,282) 55,891 56%

3 Rancho Cucamonga 174,308 (127,743) 46,565 27%

4 Victorville 107,408 (64,029) 43,379 40%

5 Temecula 101,057 (57,716) 43,341 43%

6 Riverside 296,842 (255,166) 41,676 14%

7 Moreno Valley 183,860 (142,379) 41,481 23%

8 Corona 161,998 (124,966) 37,032 23%

9 Indio 81,512 (49,116) 32,396 40%

10 Hesperia 87,820 (62,590) 25,230 29%

11 Lake Elsinore 49,807 (28,930) 20,877 42%

12 San Bernardino 205,493 (185,382) 20,111 10%

13 Beaumont 31,477 (11,384) 20,093 64%

14 La Quinta 42,958 (23,694) 19,264 45%

15 Coachella 40,517 (22,724) 17,793 44%

Fastest Growing Cities, Inland Empire, 2000-2008

Source: Census, American Community Survey

Household Income Distribution, 2006Corona and Riverside County

Total Corona Riverside County

Less than $10,000 1,515 3.1% 32,808 5.2% $10,000 to $14,999 1,658 3.5% 31,519 4.9% $15,000 to $2w4,999 3,315 7.0% 71,400 11.1% $25,000 to $34,999 2,557 5.4% 68,183 10.6% $35,000 to $49,999 7,151 15.1% 96,486 15.0% $50,000 to $74,999 7,909 16.7% 128,005 19.9% $75,000 to $99,999 7,767 16.4% 81,048 12.6% $100,000 and up 15,534 32.8% 133,151 20.7%

Note: Estimates allow for changes in CPI and population. Source: U. S. Census Bureau, Economics and Politics, Inc.

inCome

populaTion

Less than$10,0003.1%

$10,000 to$14,9993.5% $15,000 to

$24,9997.0%

$25,000 to$34,9995.4%

$35,000 to$49,99915.1%

$100,000and up32.8%

$50,000 to$74,99916.7%

$75,000 to$99,99916.6%

White1,252,046

59.6%

White104,75664.66%

Other34,87821.53%

Other599,20528.5%

Black8,1395.02%

Black121,790

5.8%

Native American & Alaska Native

8990.55%

Asian & Pacific13.3268.2%

Asian & Pacific110,043

5.2%Native American & Alaska Native

16,6060.7%

Source: Census, American Community Survey

14

housing

Once again, Corona has benefited from its location at the gateway to Orange County. New and existing home sales in Corona remain strong with more than 2,000 units sold in 2007. Price appreciation is very strong in all of its markets with valuations at record highs. As a result, the city is finding an increasing number of technicians, professionals, and executives migrating inland into its new neighborhoods, giving it an enviable skilled labor supply. Looking forward, these conditions will continue to exist for the near future because Southern California’s housing demand continues to remain well above its supply.

Housing Particulars:

• Workforce housing planned for N. Main Street corridor

• Upscale neighborhoods to satisfy the demand for professionals, executives and technicians

Corona’s location near Orange County and its relatively moderate prices by coastal county standards mean that the city’s home markets continued to do well despite the national economic slowdown.

Type Riverside San Bdno Ontario Moreno v. R. Cuca Corona Fontana Temecula

Occupied-Owners 54,262 31,774 26,800 33,649 34,505 31,331 31,373 17,822 Share 56.4% 51.6% 60.5% 70.8% 69.3% 66.2% 71.2% 68.7% Occupied-Renters 41,889 29,842 17,467 13,852 15,291 16,027 12,661 8,113 Share 43.6% 48.4% 39.5% 29.2% 30.7% 33.8% 28.8% 31.3%Total 96,151 61,616 44,267 47,501 49,796 47,358 44,034 25,935

2000-2006 Growth 10.58% -3.11% -2.07% 12.78% 15.39% 17.08% 18.45% 26.36%

Dwelling Units, Major Inland Empire Cities, 2006

Source: 2006 US Census Update

15

StatisticsvaluaTion

Total Office Square FootageInland Empire Markets, Existing and Planned and Under Construction

Single-Family Residential Multi-Family Residential Residential Duplex Commercial Industrial

Year Units Value Units Value Addns Units Value Bldgs Area Value Addns Bldgs Area Value Addns Misc TOTAL

1997 1,977 $323,889,443 0 $0 $1,812,052 0 $0 6 191,117 $4,395,680 $7,829,905 30 1,978,729 $45,510,764 $478,035 $22,577,755 $406,493,634

1998 1,483 $254,758,972 200 $9,827,556 $1.564,440 0 $0 28 230,935 $13,907,498 $8,528,895 26 1,031,045 $45,803,389 $10,233,831 $29,636,968 $374,261,549

1999 1,657 $371,678,088 0 $0 $2,076,024 0 $0 24 354,666 $23,053,271 $6,965,442 18 796,554 $22,684,977 $9,570,241 $33,301,593 $469,329,636

2000 1,323 $300,887,717 1 $47,600 $1,801,414 0 $0 20 343,981 $26,793,623 $7,542,870 25 1,703,694 $44,685,941 $6,168,327 $34,679,198 $422,606,690

2001 1,090 $270,310,011 2 $213,015 $2,380,963 0 $0 33 774,058 $50,313,788 $11,687,971 34 1,267,075 $40,546,412 $2,619,098 $47,660,167 $425,731,424

2002 699 $177,192,671 0 $0 $4,109,572 0 $0 42 812,330 $52,801,444 $15,986,149 16 573,714 $18,358,850 $4,932,888 $55,277,858 $328,659,432

2003 366 $96,615,803 13 $31,817,448 $4,261,859 0 $0 66 991,074 $64,419,813 $21,989,335 30 891,371 $28,523,862 $5,018,710 $50,439,123 $303,085,953

2004 629 $161,087,731 2 $100,100 $5,266,142 0 $0 77 1,522,228 $98,944,811 $21,408,921 33 1,290,872 $41,307,894 $11,865,689 $58,147,468 $398,128,755

2005 588 $162,785,378 0 $0 $5,505,499 0 $0 37 566,419 $36,817,255 $24,598,269 31 276,031 $8,832,763 $9,206,472 $52,744,118 $300,489,752

2006 244 $63,867,808 207 $42,571,428 $5,616,282 0 $0 51 774,370 $50,334,073 $24,495,048 20 198,712 $6,358,770 $7,038,191 $54,131,272 $254,412,872

2007 76 $24,622,642 40 $5,673,754 $5,276,703 0 $0 15 746,795 $48,541,704 $23,374,026 3 88,446 $2,830,276 $7,397,188 $41,170,391 $158,886,684

TOTAL 10,132 $2,207,696,264 465 $90,250,901 $38,106,510 0 $0 399 7,307,973 $470,322,960 $174,406,831 266 10,096,243 $305,443,898 $74,528,670 $479,765,911 $3,842,086,381

1997/2007 Corona Building Permit valuations

Inland Empire Office Under Construction

Riverside

San Bernardino

Rancho Cucamonga

Ontario

Corona

Redlands

Chino/Chino Hills

Moreno ValleySQ FT NRA SQ FT Vacant Under Construction

5,564,025 668,290636,776

569,3090

510,755525,789

343,069 475,867

637,320 179,89060,237

628,848 30,4560

4,291,460

3,041,428

1,783,431

425,807126,882

3,569,763

157,373158,712

1,066,566

Riverside33%

Redlands8%

Chino/Chino Hills3%

Ontario26%

Rancho Cucamonga6%

Corona24%

San Bernardino0%

16

employmenT

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

61,80656,854

53,37149,724

42,71538,44738,875

34,73230,482

73,30077,400

81,00083,300 83,500

EmploymentCorona, 1994-2007

Source: CA Employment Development Dept.

Distribution of Firms By SectorCorona, 2005

Other27

1.13% Construction366

15.37%

Warehouse/Distribution

29012.18%

Retail403

16.93%

Manufacturing274

11.51%

Finance/RE272

11.42%

Business Services358

15.04%

Other Services146

6.13%

Health171

7.18%

Government74

3.11%

Source: CA Employment Development Dept.

■ In the last 15 years,

55,784 jobs have

been created

17

Statisticssales Tax

Ontario Riverside Corona San Temecula Rancho Fontana Chino Moreno Norco Bernardino Cucamonga Valley

$5,577,805

$4,797,845

$3,507,947

$2,895,020

$2,573,282

$2,335,223

$2,340,675

$1,485,882

$1,269,656

$506,313

Source: CA Board of Equalization

Total Taxable Sales (000)Inland Empire Cities Over 100,000 - 2007

Total Taxable Sales (000)Corona, 1990-2007

■ 34.5% of Corona's sales tax is

generated by non-retail business

companies.

Source: CA Board of Equalization

$792,820

$752,857

$766,894

$809,762

$903,250

$1,073,966

$990,353

$1,180,680

$1,283,288

$1,503,069

$1,731,757

$2,055,770

$2,202,161

$2,710,000

$2,911,471

$3,356,076

$3,619,784

$3,507,947

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

18

Abandoned Vehicles On private property Comm Development 739-4970 On public property Police 736-2334Aircraft Noise Airport Manager 736-2289 Helicopter Police 736-2334 Corona Airport Airport Manager 736-2289Air Quality South Coast Air Quality Dist. 800 -572-6306Alleys ( maintenance) Public Works 736-2301Animals Animal Control 736-2309Banners On private property Comm Development 736-2262 On public property Comm Development 739-4970Bees Vector Control 340-9792Bicycle registration Police 736-2330Boats On sidewalks/ street Police 736-2334 In a front yard Comm Development 739-4970Block Party barricades Public Works 736-3524Building Permit Building Dept. 736-2250Burglary investigation Commercial Police 736-2330 Residence Police 736-2330Business In Home/ Complaint Comm Development 736-2262 In Home/ Permit Comm Development 736-2262 Uses permitted Comm Development 736-2262City services automated INFO LINE 736-2400Construction noise Police 736-2334 Grading & Pub. Property Public Works 279-3511 On private property Public Works 736-3524Council meeting agenda City Clerk 736-2201Corona Cruiser 734-9418Curbs & Gutters Public Works 736-2301 Address Painting Public Works 736-2259 Maintenance Public Works 736-2301Crime Statistics Police 736-2285Dial-A-Ride 734-7220Dumping In progress Police 736-2334 Existing Comm Development 739-4970Election Information City Clerk 736-2201Emergency help Fire & Police 9-1-1Fences & walls Zoning requirements Comm Development 736-2262 Permits Building 736-2250Fire Hazards Fire 736-2220Flies Vector Control 340-9792Freeway & Rail Freeway info Caltrans 800-427-7623 Commuter rail Metrolink 808-5465 91 Tollway Fastrak 800-600-9191Garage Conversions-existing Comm Development 736-2262 Conversions-new Comm Development 736-2262 Occupancy Building 736-2250 Sales Comm Development 736-2262Graffiti Anywhere in the city Hotline 278-3227 In progress Police Dispatch 736-2334Grants-Home improvement Redevelopment 736-2260Handbills/ Fliers Finance 736-2275Hazardous Waste Disposal Riverside County 358-5256Ice cream trucks & carts Police 736-2355Job Hotline Human Resources 736-2205

Landlord-tenant info. Riverside County 682-6581Library Adult Services 736-2387 Friends Bookshop (Book Donation) 279-3726 Community Meeting Rooms 736-2384 Children Services 736-2388 General information 736-2381 Heritage Room 736-2386 Literacy for Adults 279-3789 Passport Services 736-2386 Spanish Language Outreach 736-2210Licenses Bicycle Police 736-2330 Business Finance 736-2275 Dog Animal Control 739-4802Light Street light repair Public Works 736-2301Litter Vacant or occupied lots Comm Development 739-4970 Public right-of-way Public Works 736-2301Lost & found items Police 736-2393Maintenance Parks & trees Parks & Comm Svcs 817-5728 Park Courts Parks & Comm Svcs 817-5728 Sidewalks & streets Public Works 736-2301 Private property Comm Development 739-4970Mosquitos Vector Control 340-9792Motor homes Lived in-private prop. Comm Development 739-4970 Lived in-on street Comm Development 739-4970 Parking Complaints Police 736-2334 Parking Permits Police 736-2334Municipal Code City Clerk 736-2201Neighborhood Watch Police 279-3571Noise Building construction Building 736-2250 Construction grading Public Works 279-3511 General 736-2334 Loading trucks Comm Development 739-4970 Music Police 736-2334Obscene material Police 736-2334Park facility reservations Parks & Comm Svcs 736-2241Parking Recreational vehicles Police 736-2334 Trucks Police 736-2334 On private property Comm Development 739-4970 Street Police 736-2334Picnic reservations Parks & Comm Svcs 736-2241Permits Alarms Police 736-2397 Banners Comm Development 736-2262 Building Building 736-2250 Burning/ Open fire Fire 736-2220 Concealed weapons Police 736-2288 Dancers Police 736-2355 Electrical & Plumbing Building 736-2250 Garage sales Comm Development 736-2262 Land use Comm Development 736-2262 Parade Police 736-2355 Public assembly Fire 736-2220 Solicitation Police 736-2355 Street Trees Parks & Comm Svcs 817-5728 Swimming pool Building 736-2250Planning Commission info Comm Development 736-2262Police 736-2334 Narcotics Police 736-2402

Youth Services Police 279-3544Political sign removal Comm Development 739-4970Possums(opossums) Animal Control 736-2309Parks & Rec Commission 736-2490Parks & Rec Programs Adult Sports Parks & Comm Svcs 736-2241 Youth/ Pre-School Parks & Comm Svcs 736-2241 Childern’s Programs Parks & Comm Svcs 736-2241Recycling collection Waste Management 737-0343 General information Public Works 817-5710Redevelopment Housing Programs 736-2260Economic Dev. Programs Comm Development 736-2262Renter complaints Building 736-2250Reservations City Recreation Bldgs Parks & Comm Svcs 736-2241 Park facilities Parks & Comm Svcs 736-2241Rodents( Tenant complaints) Apartment & House Vector Control 340-9792 Property exterior Vector Control 340-9792Sand bags Public Works 736-2301Scavenger Police 736-2334Senior center Parks & Comm Svcs 736-2363

Sewage Blocked pipe Utilities 736-2475 Discharge Utilities 736-2475 Maintenance-Day Utilities 736-2234 Night & Weekend Police 736-2334Sidewalk repair Public Works 736-2301Signs Information Comm Development 736-2262 Removal-landscape Parks & Comm Svcs 817-5728 Violations Comm Development 739-4970Soliciting Permits Police 736-2355 Complaints Police 736-2334Street maintenance Public Works 736-2301Street sweeping Public Works 736-2301Swimming Pool Dirty public pool Riverside County 358-5172 Dirty private pool Comm Development 739-4970 Fences & gates Building 736-2250 Noise, equipment Building 736-2250Traffic problems Traffic 736-2448Transients Police 736-2334Trash cans Where located Waste Mgmt. 800-423-9986 Overflowing Public Works 739-4870 Public property Public Works 739-4870 Collection Waste Mgmt. 800-423-9986Trash scavengers Police 736-2334Trees-Parkway trimming Parks & Comm Svcs 817-5728Voter registration City Clerk 736-2201Water conservation Utilities 279-3601Water leak outdoors Utilities 736-2234Water Utilities Questions Utilities 736-2321Weed abatement Private property Fire 736-2220 Public right-of-way Public Works 736-2301Yard sale concerns Comm Development 736-2262Zoning information Comm Development 736-2262

Who can help me with ...

19

The TeamCorona.com business portal is the gateway that highlights the City of Corona’s philosophy that places great importance on proximity and clustering. By making sure that jobs, homes, shops and recreation are placed together; it increases the opportunity for new business to develop and creates a sense of place that can draw talented workers. Balancing growth and new development while emphasizing quality of life is not an easy task. But it is one that the city embraces and has advanced through the Team Corona program. TeamCorona.com is designed to inform and educate site selectors, developers, real estate brokers, business owners and entrepreneurs of the opportunities available in Corona. It provides key information such as detailed GIS mapping, a site location database, and video resumes for workforce development. Open for business 24/7, TeamCorona.com is the place to find answers.

TeamCorona.Com

20

Team Corona is more than just a program. It is a way of doing business at the City of Corona. We value the importance of compressing the time to market. Team Corona facilitates roundtable discussions among our city team and your team of professionals working on the project. Sounds simple, but too often organizations forget to establish these relationships. Team Corona fosters these relationships by having early communication, getting projects started quicker and with fewer challenges down the road.

What can Team Corona

provide my business?

21

Corona’s location has made it one of the first places that Orange and Los Angeles County companies check when they consider migrating or expanding into the Inland Empire. This favorably impacts the job and payroll growth of firms located in the city. It is also the reason that a growing number of better paying jobs are being created in the city’s newest firms.

More than 400 firms locating or expanding in Corona since 2001 is a testament of the city’s success. Most of these firms have been manufacturers and a few have been large service providers. According to Bob Dixon, The Business Press, the region’s executives agreed that the climate for business expansion is positive at city levels. More than half agreed that city efforts were leading to business expansion.

KEY FACTORS:

• Reasonable lease rates

• Competitive labor costs

• Access to key facilities like Ontario International Airport, Roadway Express’s trucking regional hub in Mira Loma, and Burlington Northern Santa Fe’s Inter-modal rail yard in San Bernardino

• Quality workforce

• Efficient interaction with business

Corona’s industrial base has played an important role in the growth of the city and its employee base. Corona has more than 30 million square feet of existing industrial space with a vacancy rate of 5.03%, in the first quarter 2008.

Companies

CORONA'S LARGEST EMPLOyERS

Corona-Norco Unified School District- 5147 employees

Watson Laboratories, Inc.- 1315 employees

Corona Regional Medical Center- 1140 employees

City of Corona- 1058 employees

All American Asphalt- 1000 employees

Fender USA Corona- 800 employees

kaiser Permanente- 672 employees

Dart Container Corporation- 625 employees

L D I Mechanical- 500 employees

Arizona Pipeline- 381 employees

Century Blinds- 283 employees

CoreMark International- 270 employees

Silvercrest homes- 225 employees

Doorway Manufacturing- 200 employees

Pacific Shores Masonry- 145 employees

22

In 1951 the State of California adopted the Community Redevelopment Law. This law provides the financing mechanism a community needs to eliminate blight and allow cities to create a redevelopment agency to direct redevelopment activities. In 1964, the Redevelopment Agency of the City of Corona (“Agency”), a public, non-profit organization, was created by the City to bring new life to those areas of the City in need of investment. Since the Agency was formed in 1964, a total of four (4) redevelopment project areas have been adopted. The project areas include: Project Area A, McKinley Project Area, Main Street South Project Area, and Temescal Canyon Project Area.

The Agency’s mission of “Cultivating Development Opportunities and Sustainable Growth” serves as the primary goal which is accomplished through a variety of objectives, including:

• North Main Street District – The North Main Street District serves as the northern gateway to the City of Corona. The Redevelopment Agency envisions this corridor filled with mixed-use development, including residential, office and

retail. The Riverside County Transportation Commission (RCTC)

has begun the construction of

a multi-phase parking

structure on seven acres. It will serve as a catalyst for other transit-oriented components, including a future Riverside Transit Agency bus terminal station. The Agency’s goal is to encourage high-density living, coupled with retail and office space opportunities that benefit one of the City’s most prominent and visible districts.

• Downtown District - The vision for the Downtown District includes vertical residential mixed-use, retail, residential, office, restaurant and medical uses. This type of development encourages multiple uses and makes the most of scarce land to provide residents access to goods, services and recreational opportunities. Consolidation of parcels may be necessary to encourage new development. Continuity of architectural features, landscaping, paving patterns, and setbacks support the area’s character and help reinforce the connection between businesses and the street. The design concept also incorporates historic elements, public art, and water features.

• Eastern Corona District – The Eastern Gateway to the City of Corona includes office parks that have high-rise buildings intermixed with light industrial, service, retail, restaurants, and hotels.

The Agency has been able to accomplish its objectives through its ability to assemble property and receive tax increment revenue. Tax increment is based on the increasing value of property created by the investments of the Agency and the development community.

Through redevelopment, public/private partnerships are formed which enable a project area to receive focused attention and financial investment in an effort to reverse blighting influences, create jobs, enhance existing assets, renovate declining housing stock, improve public infrastructure, and revitalize the business

climate. In turn, these efforts strengthen the community, reduce crime, promote affordable housing, and

preserve the environment.

This funding source provides a way to improve an area by enabling the Agency to issue tax increment bonds without using general fund monies or raising taxes. In Corona, oversight for the redevelopment process is provided by a five (5) member Agency Board, which also serves as the Corona City Council.

reDevelopmenT

23

a look inTo The fuTure on norTh mainAlready a hub for transportation services, the North Main Corona Station area is envisioned to transition from a transit station to a vibrant Transit Village. With the development of the parking structure (under construction now) and the soon to be built RTA Corona Transit Center, the first steps are being taken to create a Transit Village with a mixed-use environment, expanded transit services and a pedestrian urban design focus.

Transit-Oriented Development (TOD) can be defined as follows: Moderate to higher density development, located within an easy walk of a major transit stop, generally with a mix of residential, employment and shopping opportunities designed for pedestrians without excluding the automobile. TOD can be new construction or redevelopment of one or more buildings whose design and orientation facilitate transit use.

Potential projects in this area are depicted below.

24

a look inTo The fuTure on norTh mainAlready a hub for transportation services, the North Main Corona Station area is envisioned to transition from a transit station to a vibrant Transit Village. With the development of the parking structure (under construction now) and the soon to be built RTA Corona Transit Center, the first steps are being taken to create a Transit Village with a mixed-use environment, expanded transit services and a pedestrian urban design focus.

Transit-Oriented Development (TOD) can be defined as follows: Moderate to higher density development, located within an easy walk of a major transit stop, generally with a mix of residential, employment and shopping opportunities designed for pedestrians without excluding the automobile. TOD can be new construction or redevelopment of one or more buildings whose design and orientation facilitate transit use.

Potential projects in this area are depicted below.

25

Inland Empire Office SectorMarket/Submarket Office Sq. Ft. No. of Buildings Under Construction Class A Rent Rate/Sq. Ft.

Corona 1,783,431 43 475,867 $2.49

Ontario 3,041,428 62 525,789 $2.20

Riverside 5,564,025 192 636,776 $2.10

Redlands/ Loma Linda 1,330,479 43 158,712 $1.92

San Bernardino 4,291,460 106 0 $1.74

Rancho Cucamonga 3,569,763 98 126,882 $1.93offiCe DevelopmenT Source: CBRE

Corona is still the place to be for companies that want to be in

the right market at the right time. The same fundamentals that

fueled the dramatic economic growth of the past two decades still

apply today.

Corona is one of the first stops for firms migrating or expanding

out of Los Angeles and Orange Counties. New arrivals are well

positioned to serve more than 4.2 million people living in the

Inland Empire.

Corona also provides the right environment for a startup com-

pany to spread its wings and grow without ever leaving town. It

has the resources and selection of office space that can accom-

modate a small company striking out on its own as it evolves into

a major business concern.

All the pieces needed for success are available in Corona. Grubb & Ellis observed that a strong need still exists for companies that want to have a presence in this market. “There is a sizeable gap between the region’s 4.2 million population and available office tenants to serve this base,” the commercial real estate firm states in the first quarter of 2008.

Corona is certainly well positioned to accommodate small and large office users with a product mix that ranges from small suite space for the startup to high-end Class A office buildings with all the amenities for the sophisticated client who wants to make a statement.

Corona has all the office products – flex, Class C, Class B and Class A – to accommodate the entrepreneur who is ready to move out of a home office and ultimately evolve.

The city has nearly 3 million square feet of office space and another 400,000 square feet on the way. Corona

accounts for more than a quarter of all office space in the Inland region.

“…the region is still experiencing capital market interest in well-positioned, well-leased assets.” said John Oien, first vice president with CB Richard Ellis.

Despite the slowdown, average lease ask-ing rates in Corona rose during the first quarter of 2008, a sign that demand remains, according to CB Richard Ellis.

Population growth, a growing skilled labor force, executive housing, and changing demographics have continued to play major roles in shaping the Corona

office market.

26

South Corona Main Medical Plaza - 31,559 sq. ft.

Princeland Plaza - 107,242 sq. ft.

Citrus Woods Business Park57,901 sq. ft.

Corona Summit Corporate Center 278,130 sq. ft.

Cornerstone Plaza45,000 sq. ft.

Mammoth Equities58,000 sq. ft.

27

Corona has 39 parks covering 364 acres, the equivalent of one acre of parkland for each 445 residents. Designated “Tree City USA” by the National Arbor Day Foundation, the system includes urban forests, regional and sports facilities, plus neighborhood parks and passive green belt areas. A family oriented community, Corona provides an extensive youth program, including: seasonal Nerf and youth flag football, basketball, indoor soccer, t-ball and junior baseball, peewee sports and numerous specialty classes for children. An After School Kids Club Program is available at seven city elementary schools for K-6th graders. Year Round Kids Camp Program is available at the new City Hall Child Care Center. Corona provides an extensive summer aquatics program at four city and school swimming pools. Adults can participate in basketball, softball and soccer leagues, as well as over 80 different recreation classes and 40 annual excursions. The Corona Senior Center provides multiple services and referrals along with recreation events and programs for the community’s older citizens.

parks anD CommuniTy serviCes

Designated “Tree City USA” by the National

Arbor Day Foundation

Developed Parks, Corona, 2008

Park Name Address Total Acreage

Auburndale Rec. Center 1045 Auburndale St. 2 Border Park 2400 Border Ave. 2.5 Brentwood Park 1646 Dawnridge 13.0 Buena Vista Park 2515 Buena Vista Ave. 10.0 Butterfield Park 1886 Butterfield Stage Dr. 64.0Chase Park Chase/California 5.1 Citrus Community Park 1250 Santana Way 20.0City Park 930 East 6th Street 17.0 City Park Community Center 475 East Grand 0.5 Civic Center & Gymnasium 815 West 6th Street 8.0 Clearwater Sports Fields 2205 Railroad St. 8.44 Contreras Park Buena Vista & Railroad 0.3 Cresta Verde Park 1640 East Collett 5.4 Eagle Glen Community Park 4190 Bennett Ave. 13.0Fairview Park 1804 Fairview 5.0 Griffin Park 2770 Griffin Way 13.0 Husted Park 1200 Merrill 3.25 Jameson Park Valencia 13.0 Joy Park Joy & Grand 0.3 Kellogg Park 1635 Kellogg 3.5 Lincoln Park Lincoln & Citron 5.0 Mangular Park 2200 Mangular Ave. 4.0 Merrill Park 10th & West Grand 0.3 Mountain Gate Park 3100 South Main St. 21.0 Ontario Park Ontario & Via Pacifica 5.0 Parkview Park 2094 Parkview Dr. 6.3 Promenade Park 615 Richey St. 20.0Ridgeline Park 2850 Ridgeline 5.0 Rimpau Park Rimpau/Ontario 4.2River Road Park 1100 West River Rd. 5.0 Rock Vista Park 2481 Steven Dr. 9.0 Santana Regional Park 528 Santana Way 45.0 Senior Center 921 South Belle 2.0Serfas Club Park 2575 Green River Rd. 5.0 Sheridan Park 300 South Sheridan 3.0 Spyglass Park 1790 Spyglass Rd. 5.0Tehachapi Tehachapi & St. Helena 4.0 Victoria Park 312 9th Street 2.5Village Park 860 Village Loop 5.0Total Developed Parks 364.0Population: Year end 2007 161,998People per park acre 445

28

For many years companies have been starting, expand-ing and relocating to the City of Corona. Through the years companies like Watson Pharmaceuticals, Fender Manufacturing, and Hansen Beverage Company grew to be synonymous with Corona.

It is no different today, when new companies such as West Coast Customs and Keeley Aerospace choose Corona as their global headquarters. Through the first quarter 2008, Corona’s industrial market continues to absorb leaving 5.03% vacancy.

Panattoni Development and Master Development see opportunities in Corona. Each has removed dated and dilapidated industrial space along the West Corona Corridor. Two headquarter caliber buildings are planned or under construction with a completion date in 2008.

inDusTrial

2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08

2

59,2

16

280,

503

330

,755

198,

103

120,

000

1

85,8

36

2

75,2

89

56

9,98

9

Inventory Under ConstructionCORONA

Corona offers a unique blend of lease and sale values, great labor base and supportive city government.

Bryan Bentrott, Master Development

29

david Waltemeyer

Fire ChieF

(951) 736-2379 736-2497 Fax [email protected]

richard madory

PoliCe ChieF


darrell talBert

redeveloPMent agenCy direCtor


deBra FosterFinanCe direCtor


Jonathan daly

dWP general Manager


Joanne colettaCoMMunity develoPMent direCtor


30

Keith clarKe

Building direCtor


amad Qattan

PuBliC Works direCtor


GaBriel Garcia

Parks and CoMMunity serviCes direCtor


GreG irvine

aCting huMan resourCes direCtor


steve larson inForMation teChnology direCtor


Julie FredericKsenliBrary direCtor


31

reTail projeCTsThe base for Corona’s strong retail sales is supplied by the growing number of firms in manufacturing, construction, and distribution that sell retail goods directly to the public. The base is increased by sales tax growth from the City’s automobile dealerships and further enhanced by the number of high-end retail developments coming to Corona in recent years.

Driven by the huge increases in population in the Inland Empire region coupled with the second highest discretionary income in Southern California, it is no wonder why developers have shown great interest in Corona and its surrounding communities.

During the period 2004 through 2006, Corona’s total taxable sales receipts surged, peaking at $4.0 billion.

Writing a new chapter in Corona retail is the opening of The Promenade Shops at Dos Lagos. The lifestyle development which opened in the fall of 2006 in Corona validates the ability

of the region to support upscale stores and restaurants that many of the City’s residents have been waiting for. The steady stream of affluent professionals moving from Orange County into Corona’s new executive-level housing is giving the City the demographics needed to support this upscale shopping experience.

Looking to the future, retail in Corona will be part of the City’s master planning efforts to integrate land uses that bring a sense of place and amenities that foster community gathering. Projects in the downtown core of the City will spark the revitalization of an area that is underutilized. North Main Street is envisioned to be part of a vibrant mixed-use area that includes the development of transit-oriented projects. Retail will be a vital component of these projects and provide the cohesive element to ensure success.

32

PROGRAMS TO ASSIST BUSINESS■ Team Corona–Your first contact for support

■ Permit Expediting

■ Aid to Business in regulatory processing

■ Corona Business Assistance Program

Business ADVAnTAGes■ Two Major Freeways (SR-91 & I-15) cross the City of Corona

■ Corona has no utility user tax

■ Two Metrolink stations serve the City of Corona

■ Corona has its own Police and Fire Departments

■ 60% of Corona adults have attended college with 23.6% achieving bachelor degrees or higher

LIFESTyLE QUALITIES ■ 39 developed parks totaling 364 acres

■ Corona Transit Center coming to the North Main Metrolink Station 4th quarter 2008

■ Ranked by the FBI in the top 25% of safest cities in the country

■ Ranked by the State of California in the top 10 for lowest violent crime rates

■ Rated 13th in the country by USA Today for "Best Place to Raise a Family"

OFFERS

33

VIS

ION

...

INNOVATION ... S

UC

CE

SS

Jeff Miller Steve Nolan Eugene Montanez Stan Skipworth karen Spiegel Mayor Mayor Pro Tem Councilmember Councilmember Councilmember [email protected] [email protected] [email protected] [email protected] [email protected]

2008 city of corona economic development brochure

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