The English-Speaker's Essential Guide to Life in Today's China

� CONTENTS Hello,

Thanks for picking up a copy of City Weekend's 2008 Media Kit. Inside, you'll find every-thing you need to know about City Weekend's magazine, website, email updates and mobile phone service. We're committed to being the best and most widely circulated English entertain-ment magazine in China this Olympic year.

Shanghai and Beijing have grown enormously in 2007 and, in 2008, City Weekend will respond to that growth by not only enlarging the size and circulation of its popular Shanghai and Beijing Entertainment Guides, but also by reversing their position with its unique National Edition. Now, each city will have its own bi-weekly Entertainment Guide full of the latest events, news, din-ing recommendations and venue listings with a National Edition inside as a pull out. This powerful enhancement of City Weekend means more local city coverage for our readers and advertisers, while keeping the hallmark of the magazine intact - a national magazine with news, travel and more about China in each issue.

We believe at City Weekend that a local entertainment magazine is not the property or product of any one person or editor. Through our innovative and revolutionary website, www.cityweekend.com.cn, the entire community of Beijing or Shanghai can share events and news, recommend new places, advertise classifieds and review businesses in the city for free. Our editors and columnists strive to bring features and columns that reveal entertaining insights about Shanghai and Beijing as well as offer helpful advice about how to enjoy and give back to the city at large. Simply put, City Weekend aims to engage, explore and invite our readers - families and individuals alike - into each one of its unique products for Shanghai and Beijing.

Through its broad range of products and publishing mission, City Weekend can offer power-ful multi-channel advertising solutions to its clients. With its website, weekly email updates, mo-bile phone service, entertainment magazines, family-oriented supplements and event organization resources, City Weekend can attract both enormous and precise demographic audiences for its advertisers. In promoting services to the English reader in China, only City Weekend can give such flexibility, scope and value to its client partners.

Thank you again for considering City Weekend as a partner and preferred magazine. We wish you a successful year as China celebrates its first Olympic Games.

All the best,

Managing Editor

How City Weekend Works 4

Readership and Demographics 6

Distribution 8

Word on the Street 12

2008 Publishing Schedule 14

City Weekend Advertising Rates 15

City Weekend Supplements 16

Advertising Dimensions 18

City Weekend Online 19

City Weekend Online Advertising Rates and Dimensions 20

City Weekend Email Update and Mobile Service 21

2007 City Weekend 22

Company Background 24

Sticker Page 25

Poster Pull Out 26

Calendar 30

CONTENTS LETTER FROM THE EDITOR �

City Weekend: the only bi-w

eekly English magazine in Chinai!

CITY WEEKEND: CHINA'S ONLY BI-WEEKLY, ENGLISH-LANGUAGE ENTERTAINMENT AND LIFESTYLE MAGAZINE.�

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Mobile Service

Events

Website

E-Newsletter

Magazine

HOW CITY WEEKEND WORKS Over the years City Weekend has become more than just a bi-weekly

English language entertainment magazine. We are also the website readers use when they seek information, the platform event

organizers trust to promote their events, the weekly email update that keeps people in the know, the mobile service making

everyone’s lives easier and the guide that parents recognize and trust. We run on the desire to know what readers care about and what

advertisers think, the drive to continuously innovate for the better and, of course, many, many cups of coffee.

Supplements

Marketing Events and Sponsorships

Submissions to www.cityweekend.com.cn

Scouting for Stories

Design and Layout

Marketing Research and Reader Panels

Editorial ContentAdvertising

Reader Feedback

With events, a w

ebsite, a mobile service, a w

eekly email and a print

magazine, City W

eekend is a one stop shop to promote yourself!Ci

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�CITY WEEKEND READERSHIP AND DEMOGRAPHICS

Nearly every issue 47%

Very Often (75% of all issues)

Frequently (50% of all issues)

Occasionally (Less than 25%)

The pass on rate of City Weekend is 3. This means 144,000 people will see your ad every issue.

Who is rEading CityWEEkEnd?

During August and September of 2007, City Weekend conducted its annual Readership Survey. Questionnaires were distributed via the internet, our magazine and at readership panels. We received a total of 1052 valid responses in Beijing and Shanghai.

City Weekend Online: www.cityweekend.com.cn

rEadEr PUrChasing PrEdiCtions

According to our survey, in 2008…89% of our readers plan on traveling 46% will buy a digital product such as a mobile phone or PDA56% will purchase high-end cosmetics and jewelry 74% will be looking for fitness, massage and/or beauty services 35% will spend in the education sector 21% will buy an automobile 21% will buy furniture 36% will purchase health care services and products 18% will stay in a hotel 42% will rent an apartment24% will need to find commercial property13% will buy residential property 35% will need headhunting or recruitment agencies 8% will need relocation/moving services

nAtiOnAlity

66%12%

22%

Foreign Nationals

Hong Kong/ Taiwan, Macao

Chinese Mainlanders

Managers

Self Employed / Other

Professionals (Lawyers, doctors etc)

Senior Executives

Clerks

Employees of an Academic Institution

Students

Foreign Government Employees

Business Owners

Chinese Government Employees

OCCupAtiOn

Highlight: City Weekend Readers make purchasing decisions for their companies

Highlight: City Weekend Readers have high disposable incomes

ACCOrding tO Our reAdership survey the tOp five CAtegOries reAders mOst Often spend mOney On Are:

Restaurants and Services

Nightlife and Live Music

Travel

Education

Real Estate Services

81%92%

64%58%

41%

hOW Often dO reAders reAd City Weekend?

47%

5%

17%

31%

gender

Female

Male

58%42%

Highlight: City Weekend’s Readers are older, more established expats

Age

55 or older

25-34

35-44

18-24

45-54

3%

43%30%

15%

9%

fAmily stAtus

68%32%

No Children

Have Children

mOnthly eArnings (usd)

40%17%

15%More than $7,000

14%

14%$3,001-5,000

Use

Don't Use

88%12%

“dO yOu CliCk On internet Ads?”

Yes

No

72%28%

did yoU knoW...

12%10%

20%13%

5%

3%

6%

8%

3%

20%

$1,000-3,000

Less than $1,000

$5,001-7,000

CITY WEEKEND READERSHIP AND DEMOGRAPHICS�

ABOut Our pAss On rAte?

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Largest readership: City Weekend is published bi-w

eekly and we distribute

nearly 200,000 copies in Beijing and Shanghai per month!

innOvAtive - distriButiOn system City Weekend’s distribution data is maintained by Clarity, our state-of-the-art, elec-

tronic distribution system. It allows us to both manage our circulation within different categories and locations, and maximize the exposure and effectiveness of our clients’ ad-vertisements. We currently distribute 95,844 copies in total at 810 venues in Beijing and 1,031 venues in Shanghai every publication. We then re-stock each day afterwards at the top 300 high traffic locations in Beijing and Shanghai.

ACCOuntABle - BpA WOrldWide Audited City Weekend’s distribution is audited by the BPA (Business of Performing Audits),

a not-for-profit third party organization. Founded in 1931, BPA Worldwide has the largest membership of any media auditing organization in the world with over 5,400 members internationally. Its stringent auditing procedures are monitored by an internal auditing division to ensure that they are employed consistently and fairly on each and every audit, across all types of media properties.

mAximizing - unique ChAnnelsSince July 2005, City Weekend has been distributed directly to embassies in Bei-

jing in cooperation with the Beijing Service Bureau for Diplomatic Missions. City Week-end is also available in Starbucks outlets in Beijing, Tianjin and other areas.

In addition, City Weekend is distributed to 40 consulates and chambers of com-merce in Shanghai and 5 City Supermarket outlets. The magazines are displayed in the rooms of over ten 5-star hotels in Shanghai, such as the Westin and the St. Regis.

distriButiOn highlights fOr 2008After our annual evaluation of all our distribution outlets, we will select the most

effective locations in Beijing and Shanghai in 2008 to maximize the exposure and effi-ciency your advertising. In 2008, we plan to increase our circulation to 55,000 copies per issue in each city to meet demands of the rising number of English-language speakers living in China. This means our monthly circulation will increase to over 200,000 cop-ies per month.

giving yoU thE rEaCh yoU Want

DISTRIBUTION� �DISTRIBUTION

mArket served numBer Of COpies perCent Of tOtAl

Bars, Restaurants and Cafes 22842 48%Hotels 9390 20%Apartments and Villas 3720 8%Chambers, Embassies and Business Clubs 2140 4%Other Companies 1855 3%Gyms and Fitness 1355 3%Schools 1315 3%Supermarkets 1185 2%Hospitals and Clinics 510 1%Airline Ticket Offices 460 1%Non-paid Subscribers 3228 7%

BeiJing

mArket served numBer Of COpies perCent Of tOtAl

Bars, Restaurants and Cafes 21678 45%Apartments and Villas 6312 13%Hotels 5466 11%Supermarkets 3703 8%Other Companies 2335 5%Gyms and Fitness 1768 4%Chambers, Consulates and Business Clubs 1720 4%Schools 1356 3%Hospitals and Clinics 480 1%Airline Ticket Offices 410 1%Non-paid Subscribers 2616 5%

shAnghAi

Other Companies

Hotels

Schools

Apartments and Villas13%

Airline Ticket Offices 1%Bars, Restaurants and Cafes45%

Chambers, Consulates and Business Clubs

5%11%

3%

Supermarkets 8%

Gyms and Fitness 4%4%

Hospitals and Clinics 1%

Non-paid Subscribers 5%

SchoolsHotels

Apartments and Villas

20%

Bars, Restaurants and Cafes48%

8%Other Companies

Airline Ticket Offices 1%

Chambers, Embassies and Business Clubs

Supermarkets

Gyms and Fitness

4%

Hospitals and Clinics 1%

Non-paid Subscribers

2%

3%3%

3%

7%

In preparation for the 2008 Olympics in Bei-jing we plan to increase our distribution by 100% during those months to accommodate the in-crease in people travel-ing to China during that period. We will focus on restaurants, bars, hotels, and clubhouses and gyms.

did yoU knoW...

tOtAl 2007 CirCulAtiOn (BpA verified): 48,000 copies per issue

tOtAl 2007 CirCulAtiOn (BpA verified): 47,844 copies per issue

ABOut OurinCreAse inCirCulAtiOn?

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Real ad effectiveness: Our circulation is BPA verified

so the numbers w

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distriCt numBer Of COpies perCent

Dongcheng 6670 14%Xicheng 710 1%Chaoyang 36700 76%Haidian 950 2%Chongwen 520 1%Shunyi 2280 5%Xuanwu 20 0.2%Fengtai 150 0.8%2007 total 48,000

distriCt numBer Of COpies perCent

Luwan 8189 17%Pudong 7078 15%Xujui 7366 15%Jingan 7440 16%Huangpu 5006 10%Changning 4358 9%Minhang 4369 9%Songjiang 2538 5%Zhabei 780 2%Hongkou 250 1%Yangpu 163 0.4%Putuo 144 0.3%Qingpu 63 0.1%Jiading 50 0.1%Baoshan 50 0.1%2007 total 47,844

Dongcheng 14%Chongwen 1%

Xuanwu 0.2%

Fengtai 0.8%

Xicheng 1%

Haidian 2%Chaoyang 76%

Shunyi 5%Putuo 0.3%

Zhabei 2%

Xuhui 15%

Jiading 0.1%

Qingpu 0.1%

Songjiang 5%

Minhang 9%

Changning 9%

Luwan 17%

Huangpu 10%

Pudong 15%

Yangpu 0.4%

Hongkou 1%

Jing'an 16%

BEIJING DISTRIBUTION 10 SHANGHAI DISTRIBUTION

Baoshan 0.1%

11Real Ad Effectiveness: O

ur circulation is BPA verified so the num

bers we state are the real deal!

WORD ON THE STREET

City Weekend is the most concise and informative source we use to keep on top of the ever-changing cityscape in Shanghai and Beijing.

Georgie Yam Founder,CEODragonfly

City Weekend's National Edition and bi-weekly publishing schedule give it a unique position among English language media in China. As an event orga-nizer, it's important for us to reach the widest possible audience and hit them with timely information. With City Weekend, we've done just that and also tied in with their website to activate unique reader contests with exciting prizes such as VIP ticket packages and chances to meet artists after a show.

A. Robb SpitzerDirector, Live Events MarketingEmma Entertainment, www.Emma.cn

City Weekend is a great English-language publication. We’ve had very good experiences with both their ser-vice and product quality, making it easy for Shin Kong Place to promote to our target demographic.

Si DaoshouStore ManagerShin Kong Place

City Weekend is an efficient information platform for promoting and enhancing our business. It is effective in communicating with our guests.

Christian Humbert Sales and Marketing DirectorSt. Regis

City Weekend is my favorite English magazine to get around Shanghai. As an advertiser, we use it as a media channel in both Beijing and Shanghai to promote our service and reach our targeted clients. Their multiple media channels from maga-zine to website, from mobile service to events provide a one-stop service.

Jack QianMarketing ManagerShanghai United Family Hospital

The readership and the distribution channels of City Weekend are very helpful to us for directly reaching our potential customers. Through years of cooperation, PCCW’s image has been greatly enhanced among the high-end clients. We wish City Weekend all the best in future years!

Grace WangMarketing ManagerBeijing Jing Wei House and Land Estate Development Co.,Ltd.

City Weekend provides our expat clients timely informa-tion not only helping them know more about the city, but showing them where to entertain themselves in the city. We’d like to work closely with City Weekend to advertise for our business.

David SongGeneral ManagerBelle Wood Villas

City Weekend is one of the leading magazines published in Beijing and Shanghai. It is doing its job quite well, bringing its readers closer to the real Beijing. City Weekend is improving itself for its clients and readers and enjoying the overall success!

Jason LiuAccount ManagerBerlitz

Ark International has been working with City Weekend for nearly 3 years and during this time we have found City Weekend to be professional, innovative and a very suc-cessful advertising medium. Through our printed adver-tising we receive the most business from the ads placed in City weekend and find the opportunity to write articles and list properties extremely beneficial.

Kate LorenzManaging DirectorArk International

The reason why we choose City Weekend amongst the several media available is that only City Weekend can provide us with a complete multi-channel promotional tool. There are more and more expatriates who know us because of City Weekend. We look forward to more cooperation with City Weekend in the future.

Xue DuMarketing Executive Beijing South Beauty Restaurants Co.,Ltd.

City Weekend is one of the most popular magazines in both Shanghai and Beijing. It is informational, up-to date and serious. As a hotel, City Weekend is certainly a good choice for us.

JasonGeneral ManagerBroadway Mansions Hotel

Reading City Weekend, shares the city’s joys.

Zhouyong Lin Marketing Director Boloni

Gossip doesn't always have to be a bad thing. Here's the buzz about

City Weekend.

Concordia is delighted to be represented in City Weekend’s Parents & Kids Guide. It is one of the best in Shanghai! We are also always happy to participate in City Weekend’s art and writing competitions.

Michelle de RozarioDirector of Marketing & CommunicationsConcordia International School Shanghai

City Weekend is an effective platform to develop a net-work of potential clients and exchange information. We hope that they will keep up the good work.

Angie Loh Marketing ExecutivePaulaner Brauhaus

As one of their real estate agency customers, we have ex-perienced the best service from City Weekend. We wish City Weekend the best of luck and hope they gain more and more clients in the future! Yubin LiuGeneral ManagerBeijing Tenada Real Estate Agency

Employees at the International School of Beijing appreci-ate the Parents & Kids supplement for our students and their parents. Our students enjoy the writing opportunities offered at various times throughout the year. City Week-end’s Parents & Kids is a wonderful resource for families while visiting or living in Beijing.

Elaine GoslinPublic Relations International School of Beijing

City Weekend is our close friend: always fashionable, always attractive and always available.

George ZhangGeneral ManagerI Spa

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14Type Dimensions (mm) Price (RMB)

Back Cover 205w x 280h 60,000

Inside Front Cover 205w x 280h 55,000

First Right Hand Page 205w x 280h 55,000

Inside Back Cover 205w x 280h 55,000

Full Page 205w x 280h 48,000

1/2 Page (Wide) 182w x 122h 30,000

1/2 Page (Tall) 89w x 257h 30,000

1/2 Spread Page 410w x 122h 58,000

1/3 Page (Wide) 182w x 85h 20,000

1/3 Page (Tall) 58w x 257h 20,000

1/3 Spread Page 410w x 85h 40,000

1/4 Page (Wide) 182w x 61h 17,000

1/4 Spread Page 410w x 61h 32,000

nAtiOnAl editiOn

10% extra fee for guaranteed placement on masthead or contents page.minimum order for flyers, cover wraps and cover cards: 10,000* Only available on contents page. ** Only these can follow listings. ***City Weekend reserves the right to place cover wraps and approve final design to ensure that all design meets our quality standards.

Type Dimensions (mm) Color (RMB) Classifieds Section

Back Cover 215w x 280h 50,000 N/A

First Spread Full Pages 430w x 280h 85,000 N/A

Inside Front Cover 215w x 280h 45,000 N/A

First Right Hand Page 215w x 280h 45,000 N/A

Second Right Hand Page 215w x 280h 43,000 N/A

Inside Back Cover 215w x 280h 45,000 N/A

Full Page 215w x 280h 35,000 23,000

1/2 Page (Wide) 199w x 128h 20,000 15,000

1/2 Page (Tall) 97w x 257h 20,000 15,000

1/2 Spread Page 430w x 128h 38,000 28,000

1/3 Page (Wide) 199w x 85h 14,000 10,000

* 1/3 Page (Tall) 64w x 257h 14,000 10,000

1/3 Spread Page 430w x 85h 28,000 N/A

1/4 Page (Wide) 199w x 64h 11,000 8,000

1/4 Page (Tall) 46w x 257h 11,000 8,000

1/4 Page (Regular) 97w x 128h 11,000 8,000

1/8 Page (Wide) 97w x 64h 6,000 4,500

1/8 Page (Tall) 46w x 128h 6,000 N/A

** 1/16 Page (Tall) 46w x 64h 3,000 (Beijing) 2,500 (Beijing)

2,500 (Shanghai) 2,000 (Shanghai)

**Logo Box 46w x 46h 2,500 (Beijing) 2,000 (Beijing)

2,000 (Shanghai) 1,500 (Shanghai)

Flyer (Client Provides) 0.80 each n/a

***Cover Wrap( Client Provides) 215w x 60h 1.50 each n/a

Cover Card (Client Provides) 90w x 60h 1.00 each n/a

BeiJing/shAnghAi entertAinment guide

City Weekend offers advertisers a variety of creative advertising options aside from the standard print ads in the magazine. Please ask your sales representative for our information sheet if you are interested in the other options available such as sponsorships, bookmarks, advertorials and more.

did yoU knoW...

�00� PUBLISHING SCHEDULE �00� ADVERTISING RATES 15City Weekend 2008 puBlishing sCheduleissue release date deadline

01 Jan.10 Dec.28 2007 *

02 Jan.24 Jan.15

03 Feb.14 Jan.29

04 Feb.28 Feb.19

(Chinese new year: feb.06 – feb.13)05 Mar.13 Mar.04

06 Mar.27 Mar.18

BJ Parents & Kids Spring Mar.20 Feb.18

SH Home & Office Spring Mar.27 Feb.25

07 Apr.10 Apr.01

08 Apr.24 Apr.15

BJ Home & Office Spring Apr.17 Mar.17

SH Parents & Kids Spring Apr.24 Mar.24

09 May.08 Apr.24*

10 May.22 May.13

(may holidays: may.01 – may.07)11 Jun.05 May.27

12 Jun.19 Jun.10

BJ Parents & Kids Summer Jun.19 May.19

SH Home & Office Summer Jun.26 May.26

13 Jul.03 Jun.24

14 Jul.17 Jul.08

15 Jul.31 Jul.22

BJ Home & Office Summer Jul.17 Jun.16

SH Service Directory Jul.17 Jun.23

16 Aug.14 Aug.05

17 Aug.28 Aug.19

18 Sep.11 Sep.02

19 Sep.25 Sep.16

BJ Parents & Kids Fall Sep.11 Aug.11

SH Home & Office Fall Sep.11 Aug.11

20 Oct.09 Sep.24*

21 Oct.23 Oct.14

BJ Home & Office Fall Oct.16 Sep.08

SH Parents & Kids Fall Oct.23 Sep.15

(national day: Oct.01 – Oct.07)22 Nov.06 Oct.28

23 Nov.20 Nov.11

24 Dec.04 Nov.25

25 Dec.18 Dec.09

BJ Parents & Kids Winter Dec.04 Nov.03

ABOut Our CreAtive Advertising OptiOns?

＊ These dates are subject to confirmation. Please check with our Sales Representative. �5 issues total. Three issue month: July

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1�

Now in their sixth year, City Weekend’s supplements have grown from industry guides to highly targeted, multi-dimensional reader magazines. Each issue provides highly relevant information to a specific group of unique English readers, always aiming to improve their lives here in China.

hOme & OffiCe supplement mAgAzinedistribution: 40,000 copies

City Weekend’s Home & Office magazine has evolved in the past year to become a functional and easy-to-use guide for people living in Beijing and Shanghai. Our newest and most unique feature to Home & Office is the area profiles which provide a comprehensive look at hot property areas in Beijing and Shanghai. Additionally, the magazine is filled with great property listings, useful home and garden tips, shopping ideas, and more. It’s more than just a real estate guide, it’s a complete guide on how to make China a home.

pArents & kids supplement mAgAzinedistribution: 40,000 copies

City Weekend’s Parents & Kids magazine is a full feature, professional magazine organized with expat families in mind. In addition to a useful navigation system based on age groups, City Weekend’s 2008 Parent’s & Kids will also have articles, venue list-ings and features to cover all the bases of family living in China. Moms and dads can pick up Parents & Kids to choose a great family restaurant, find that important school, or keep informed about family health practices.

shAnghAi serviCe direCtOry (shAnghAi Only)distribution: 48,000 copies

With City Weekend magazine covering all the lifestyle and entertainment infor-mation for our readers every two weeks, we recognized the need for a brief but highly useful guide to services in Shanghai. “Where do I get a suit made? Photos developed? Find a moving company? Invest in my financial future?” After listening to readers’ requests, we created the City Weekend Service Directory.

The Service Directory is distributed with City Weekend, free of charge. Whether left by the phone or kept constantly by their sides, the Service Directory is a popular and valuable resource for expats and will be sure to get our advertisers recognized in the English-speaking community.

SUPPLEMENT MAGAZINES AND SERVICE DIRECTORY1� SUPPLEMENT MAGAZINE AND SERVICE DIRECTORY

SCHEDULE AND ADVERTISING RATES

thE gUidEs oUr rEadErs trUst

2008 CW sUPPlEmEnt sChEdUlE and ad ratEs: 2008 supplement Advertising rAtestype dimensions (mm) Beijing price (rmB)* shanghai price(rmB)*Back Cover 215w x 280h 52,000 51,000First Spread Full Pages 430w x 280h 90,000 80,000Second Spread Full Pages 430w x 280h 80,000 70,000Inside Front Cover 215w x 280h 47,000 45,000First Right Hand Page 215w x 280h 47,000 45,000Facing Contents Page 215w x 280h 45,000 45,000Facing to Masthead Page 215w x 280h 43,500 42,000Inside Back Cover 215w x 280h 43,500 41,000Full Page 215w x 280h 42,000 39,0001/2 Page (Wide) 199w x 128h 28,000 25,0001/2 Page (Tall) 97w x 257h 28,000 25,0001/3 Page (Wide) 199w x 85h 20,000 16,0001/4 Page (Wide) 199w x 64h 15,000 13,0001/4 Page (Tall) 46w x 257h 15,000 13,0001/4 Page (Regular) 97w x 128h 15,000 13,0001/6 Page (Regular) 97w x 85h 8,000 8,0001/8 Page (Wide) 97w x 85h 6,800 6,000Listing Wide 46w x 25h 2,200 2,200Cover Card** 1.00 eachInsertions ** 0.8 each* For a one time supplement advertisement ** Minimum order: 10,000 copies

product deadline publish date

BJ Parents & Kids Spring Feb.18 Mar.20

BJ Parents & Kids Summer May.19 Jun.19

BJ Parents & Kids Fall Aug.11 Sep.11

BJ Parents & Kids Winter Nov.03 Dec.04

BJ Home & Office Spring Mar.17 Apr.17

BJ Home & Office Summer Jun.16 Jul.17

BJ Home & Office Fall Sep.08 Oct.16

product deadline publish date

SH Parents & Kids Spring Mar.24 Apr.24

SH Parents & Kids Fall Sep.15 Oct.23

SH Home & Office Spring Feb.25 Mar.27

SH Home & Office Summer May.26 Jun.26

SH Home & Office Fall Aug.11 Sep.11

SH Service Directory Jun.23 Jul.17

�00� SUPPLEMENT PUBLISHING SCHEDULE－SHANGHAI

�00� SUPPLEMENT PUBLISHING SCHEDULE－BEIJING

We’ve increased the circulation of the Shanghai Service Directory by 20%!

did yoU knoW...ABOut the inCreAse in CirCulAtiOn?

type dimensions(mm) price (rmB)Inside Front Cover 210h x 120w 13,000Inside Back Cover 210h x 120w 11,700Back Cover 210h x 120w 15,600Full Page 210h x 120w 10,5001/2 Page (wide) 93h x 100w 6,500Logo Box 48h x 48w 1,300

2008 Ad rAtes

shanghai sErviCE dirECtory

Deadline: Jun.23 Publishing Date: Jul.17

2008 puBlishing sChedule

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ADVERTISING DIMENSIONS 1� CITY WEEKEND ONLINE AND MOBILE SERVICE 1�

City Weekend OnlineCity Weekend's www.cityweekend.com.cn revolutionized the English entertain-

ment magazine industry in 2007. It was the first and only website in Beijing, Shanghai and Guangzhou to invite users to share events, new venues and classifieds online. It also was the first to have that content stream into City Weekend's bi-weekly magazine. In 2008, City Weekend takes technology further, syndicating user-generated-content into its new email updates and mobile phone service. Largely as a result, City Weekend Online has the fastest growing unique visitors per day rate in the English language market.

By allowing every single English speaker in and outside of China to contribute to the City Weekend website, editors possess a valuable cache of information to produce their work. The most popular and relevant content (determined by user behavior and click through) is funneled into the print magazine and weekly email updates, ensuring that the magazine truly reflects the tastes and interests of our readership.

With new features like the City Weekend Blog Forum and Olympic Channel in 2008, www.cityweekend.com.cn is more interactive than ever. We're continuously im-proving our website and will be unveiling more surprises in the months to come. Please visit the website and see for yourself the online community that we've already built.

it’s yoUr WEbsitE, UsE it oftEn

Cd-rOm

film

line sCreen

Ad design

inserts

COver CArds

spOt COlOr

e-mAil

To ensure that your ad is printed as you want it, please design your ad using Adobe InDesign CS2. Images on CD-ROM disk should be CMYK in TIFF format at 300 dpi . Images sent via email should be saved in JPEG format only. If special fonts are used, please include the font file in the CD-ROM as well.

Positive 4-color, one positive per color, non-bleed. All color ads (except bleed ads) must be accompa-nied by matchprint for reference at press. All proofs must be actual size. City Weekend is not liable for the final output of your ad if you do not supply a proof.

175 line screen. Full page and spread page ads should be submitted as bleed pages (3mm).

• City Weekend will provide design assistance (including text & color design) to advertisers for B&W ads at no cost, and color ads for USD50/hour, unless stated otherwise.• Advertisers are allowed no more than 3 revisions for ads we design at no charge. City Weekend is not liable for any ads not approved by the advertiser at closing of issue.

Accepted on a limited basis. Please contact our Sales Representatives.

Accepted on a limited basis. Please contact our Sales Representatives..

Accepted on a limited basis. Please contact our Sales Representatives.

JPEG format files of 300 dpi and in the specified dimensions should be provided.

A. 1/2 page Wide: 182w x 122h mm (National Edition) 199w x 128h mm (Entertainment Guide)

B. 1/2 spread page: 410w x 122h mm (National Edition) 430w x 128h mm (Entertainment Guide)C. 1/3 spread page: 410w x 85h mm (National Edition)

430w x 85h mm (Entertainment Gudie)d. 1/4 spread page: 410w x 61h mm (National Edition)

A. 1/8 page Wide: 97w x 64h mm

B. 1/4 page regular: 97w x 128h mm

C. 1/2 page tall: 89w x 257h mm (National Edition) 97w x 257h mm (Entertainment Guide)

A. logo Box: 46w x 46h mm

B. 1/16 page tall: 46w x 64h mm

C. 1/8 page tall: 46w x 128h mm

d. 1/4 page tall: 46w x 257h mm

e. 1/3 page tall: 58w x 257h mm (National Edition) 64w x 257h mm (Entertainment Guide)

full page: 205w x 280h mm (National Edition) 215w x 280h mm (Entertainment Guide)

A. 1/4 page Wide: 182w x 61h mm (National Edition) 199w x 64h mm (Entertainment Guide)

B. 1/3 page Wide: 182w x 85h mm (National Edition) 199w x 85h mm (Entertainment Guide)

a

b

C

a

b

C

d E

a

b

C

d

a

b

film or Cd-rom

did yoU knoW...

City Weekend utilizes a modern ad management to se-lectively place ads in areas that are highly visible to your desired audience.

Besides web adver-tising placements, City Weekend offers select clients sponsor searches. Please ask your sales representative for more information on creative ways to promote via our website.

ABOut Our WeBsite Ad OptiOns?

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�1CITY WEEKEND ONLINE AND MOBILE

City Weekend emAil updAtes & deAls! City Weekend leverages its

comprehensive technology platform to produce weekly email updates on a range of subjects, including enter-tainment, travel, and classifieds. All emails are carefully composed to include the latest news and events happening in a subscriber's city. Oper-ating on a strictly spam-free policy, all reader mailing lists are through vol-untary subscription only. So far, City Weekend has more than 17,000 email newsletter subscribers in Beijing and Shanghai alone.

By respectfully monitoring user behavior and preferences, City Week-end has amassed a powerful array of demographic information about its users. Thus, besides being a valuable source of information for readers, City Weekend's email update is a flexible outlet for advertisers to promote their products and services to select groups.

City Weekend mOBile serviCeIntegrated directly from www.cityweekend.com.cn, City Weekend's mobile

service with Guanxi, puts the power of City Weekend's web database in each reader's mobile phone. With one SMS message, readers can get the latest and most popular events, venue listings and deals in their city on the go. Launched in late 2007, City Weekend already has over 7,000 venue searches a month.

We're continuously innovating our mobile service and will be offering our advertisers the option of sending our readers mobile discounts and mobile events. To learn how to take advantage of this service, please ask your sales representative for more information.

CITY WEEKEND ONLINE AND MOBILE

did yoU knoW...

In 2008, City Weekend will launch the first email up-date designed for international families in Beijing and Shanghai. With years of experience producing the Parents & Kids magazine and hosting its yearly Family Day event, only City Weekend has the know-how and technology to offer the best news and event recommendations to parents in China's largest and most diverse cities.

The weekly Parent's and Kids Newsletter is subscription based and promises to give parents the information they'll need. To learn more, speak with a City Weekend sales repre-sentative.

ABOut Our pArentsAnd kids emAil?

OptiOn One: Weekly rAte - multi ChAnnels (Ad AppeArs On All the WeBsite seCtiOns).

priCes listed Are per Week And in rmB

listings Classifieds events rules*Top Banner 1500 1500 1500 2Top Button 500 500 500 2Vertical Banner 800 800 800 2 Large Square 1000 1000 1000 1Logo Box 300 300 300 3Bottom Button 200 200 200 3Sponsored Result 1500 1500 1500 1

Homepage Banner Price: 1500 Rules: Max 3 ads rotate in this spot.* Number of ads allowed to rotate in this spot.

OptiOn tWO: Weekly rAte - single ChAnnel (Ad AppeArs in A speCifiC seCtiOn Of the WeBsite).

priCes listed Are per Week And in rmB

listing Classifieds events rules*Top Banner 500 500 500 2Top Button 150 150 150 2Vertical Banner 200 200 200 2Large Square 300 300 300 1Logo Box 100 100 100 3Bottom Button 50 50 50 3Sponsored Result 500 500 500 1

* Number of ads allowed to rotate in this spot.

OptiOn three: CpmAd Price by CPM is according to the impressions

it makes. Rate by CPM doesn't need to consider whether the ad is in multiple channels or one single section. The price reflects how many people view the ads.

priCes BelOW Are per impressiOnminimum impressiOns: 1,000

price (rmB) rules*Top Banner 80 2Top Button 40 2Vertical Banner 60 2Large Square 60 1Logo Box 30 3Bottom Button 20 3Sponsored Result 80 1Homepage Banner 80 3

* Number of ads allowed to rotate in this spot.

dimensions (px) format Top Banner 640w x 60h .gif/.jpg/.swfTop Button 200w x 60h .gif/.jpg/.swfVertical Banner 200w x 275h .gif/.jpg/.swfLarge Square 600w x 300h .gif/.jpg/.swfLogo Box 120w x 90h .gif/.jpg/.swfBottom Button 120w x 60h .gif/.jpg/.swfSponsored Result No requirement No requirementHomepage Banner 728w x 90h .gif/.jpg/.swf

WeBsite Ad dimensiOns *

* If using flash format (.swf), the link should be insert to the file itself with ActionScript.

Have you updated your venue information on w

ww

.cityweekend.com

.cn yet?

go mobile!

SMS 95882929 now and get City Weekend on your mobile with

Guanxi®.

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As a community magazine, City Weekend has spent quite a lot of time out in the field. Whether it’s concerts, sporting events or family carnivals, City Weekend has been right there with our readers.

Here are a few highlights from the events City Weekend has organized and/or sponsored during 2007. After a year of so many great events, we can’t wait to see what 2008 has in store!

Please contact our Marketing department if you have any events you’d like to work on with City Weekend.

�00� AT CITY WEEKEND

1. There's nothing more Taboo than.

2. There's nothing more Taboo than.

3. There's nothing more Taboo than.

4. There's nothing more Taboo than.

5. There's nothing more Taboo than.

6. There's nothing more Taboo than.

Jack Nicklaus Golf

Clinic for kids

World Championsh

ip

Gymnastics

AmCham Charity BallCan you guess their theme?

CW Shop for Charity

FC Club Networking nights

City Weekend Reader Choice Awards

Yue Music Festival

Beijing Schools Film Festival

Beijing International MarathonCity Weekend Home & Office Launch

Wine events.

Mmmm!

Who’s going to win??

Hilton Food and Wine Experience

ClubFootball Leagues

ChinaBizGuide Launch

City Weekend A-Z Family

Fun BBQs

City Weekend Family Carnival

Cirque Du Soleil

SCAA Bachelor Auction

artWALK BeijingWe can’t wait for the next one!

CW Book Club

Notch Festival

City Weekend Gourmet Week

More family fun with City Weekend!

Hot stuff

Nordic Ways Mountain Biking Challenge

�4COMPANY BACKGROUND

Ringier AG is the largest publisher in Switzerland. Ringier is a family-owned com-pany established 170 years ago and now publishes successful daily newspapers, a range of business publications, a variety of magazines, and TV programs in Switzerland, East-ern Europe and Asia.

Beijing Ringier International Advertising Company is a joint venture with Ringier AG. We have offices in Beijing, Shanghai, and Guangzhou. Here are some of their other products:

OrientAl sky Oriental Sky is an innovative, weekly in-flight publication that promotes the phi-

losophy and lifestyle of the new generation of urban professionals. It provides readers with the latest international consumer trends with articles that contain both practi-cal and fashionable information. Oriental Sky is full-color and professionally edited. 100,000 copies are placed on China Eastern Airline flights every Monday for in-flight readers to enjoy.

Betty's kitChenBetty's Kitchen is the highest circulated cooking magazine in China. Betty's

Kitchen readers are urban women aged between 25 and 40 years in the major cities and who are the key family decision makers with above average purchasing power. Aside from the magazine, Betty’s Kitchen also holds many popular reader events and activities. www.bettyskitchen.com.cn

xinmin BellAXinmin Bella is the first women’s weekly. It contains 48 full-color pages and it is

published every Thursday with a circulation of 150,000. Bella is a collaboration between Ringier AG and Xinmin Evening News. Bella enjoys the unique advantage of a unified multimedia platform that brings together magazine, website, book and mobile formats. Bella coalesces global perspectives with an intimate knowledge of Shanghai to satisfy the demands of today’s woman for a different kind of reading experience.

ringier puBlishing serviCesFrom printing project consulting, writing and editing, to design, production and

distribution management, Ringier Publishing Services serves your publishing needs from concept to fulfillment. We can help with your projects such as city guides, business directories, cooking recipe booklets, magazines and company newsletters.

oUr baCkgroUnd

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CALENDER STICKER PAGE 29

Stick this on your phone 4

Never get lost again!

Stick this on your phone4

Never get lost again!

刊历创意团队

特别感谢：Amelia Hendrainfo@sketchbookstory.com

Guest Artist:Amelia Hendrainfo@sketchbookstory.com

创意 组长：欧阳丹

Designer:GaoJunFeng

设计：高俊峰

Creative Director:Dan Ouyang

Media KitProductionTeam4