2008 fall web update
DESCRIPTION
2008 Fall Web Update. The York Dispatch Editor: Lori Goodlin Web/New Media: Tom McLaughlin. 2007: Year of Change. Integrated website – InYork.com Standardize page/section design Drive traffic to one site Focused monetization Allow for single point administration - PowerPoint PPT PresentationTRANSCRIPT
2008 Fall Web Update
The York Dispatch
Editor: Lori Goodlin
Web/New Media: Tom McLaughlin
2007: Year of Change
Integrated website – InYork.com Standardize page/section design Drive traffic to one site Focused monetization Allow for single point administration Increase online readership
How did we do? March 2007 Page Views
YDR: 1,518,212 YD: 529,166 Total: 2,047,378
March 2008 Page Views InYork: 2,475,259 Increase of 427,881
September 2008 Page Views InYork: 2,698,720 Increase of 223,461
How did we do?
March 2007 Monthly Unique Visitors YDR: 175,059 YD: 120,014 Total: 295,073
March 2008 Monthly Unique Visitors InYork: 270,215 Drop in total/Overlapping Users
September 2008 Monthly Unique Visitors InYork: 320,949 Increase of 25,876 - Mar. ’07 and 50,734 - ‘08
InYork: Popular Sections
March 2008 1. News – YDR (www.ydr.com) 2. Obituaries 3. YD Home (www.yorkdispatch.com) 4-23: Combined InYork Sections
Next individual section = Living (YDR, 31) YD Significant Sections
YD Mobile Home (40) NCAA 2008 (46)
InYork: Popular Sections
September 2008 1. News – YDR (www.ydr.com) 2. Obituaries 3. YD Home (www.yorkdispatch.com) 4-11: Combined InYork Sections
Next individual section = YD Gallery (YD, 12) YD Significant Sections
YD York Weekend (21) YD Video York (24) YD Prep Football (29) YD BlogZone (43)
InYork: Popular Pages
March 2008 1. News-YDR 2. Obituaries 3. YD Home 10. York Today 18. Sports Today 30. Dispatch Gallery 40. Viewpoints 45. Sections
InYork: Popular Pages
September 2008 1. News-YDR 2. Obituaries 3. YD Home 11. YD Gallery 13. YD York Today 20. YD Sports Today 21. YD York Weekend 24. YD Video York
Summary
March InYork is doing what it was intended to do
YNC Sales Staff must monetize without Palmer Site must maintain growth and momentum Content and navigation drive user path through site
September InYork is continuing to grow
Focus shifting toward a portal model Navigation and usability adjustments Comments/Message Boards
External Support: March
Media News Group Management changes = uncertainty Has been slow link in the past
York Newspaper Company Palmer Brown – gone Jen Ilgenfritz – gone Keith Hartman remains as only web support person
at YNC, and his responsibilities are split between YD, YDR, FlipSide, Evening Sun, and Public Opinion
YNC is actively recruiting
What’s Ongoing?
E-Dispatches – Subscription based e-newsletter Morning – First Dispatch Noon Hour – Dispatch Now 2008 Plan – Breaking News (Instant Dispatch)
Very slow to catch on so far. Public is very concerned about giving out e-mail addresses due to volume of e-mail spam.
What’s Ongoing?
VideoYork.com Brand new complete site and brand YouTube for York Intended to be a place for Yorkers and the Dispatch
photo staff to share and discuss their videos
This is doing very well in terms of drawing traffic, but has not caught on with user contributions.
What’s Ongoing?
Topix Love it/Hate it Increases readers and comments Allows anonymous commenting Requires a watchful eye MNG partnership, so is the only “supported”
commenting system
What’s Ongoing?
YorkWeekend.com April 2008- 11,080 Page Views September 2008 – 44,123 Page Views Continuing project to enhance and improve Integrated with Zvents.com (MNG partnership)
What’s Ongoing?
BlogZone – page redesign, header changes Consistency with remainder of site Incorporate coding to be included in new YNC stats Correct phantom characters appearing in titles Add keywords to blog headers for search engine
placement/traffic driving Experiment with external blog providers (Rev.
Rumblings)
What’s New?
Junior Dispatch (www.juniordispatch.com) Completely new site Replaces old JD site online, and weekly print insert Just launched, with photo and video integration Shares source code with YorkWeekend.com for
easier maintenance.
What’s Ahead?
Thesaurus/Overlay links Common Login Message Boards (shared or separate)? Social Networking? User Generated Content? YD Custom Edition
What’s Ahead?
World Series Coverage Live Streaming Video Financial News
Enhanced Business/Financial Page
Primary and General Election pages Site Usability enhancements
The only consistent factor is change.
Pay us a visit online
www.yorkdispatch.com (yorkdispatch.inyork.com)
www.yorkweekend.com www.videoyork.com www.juniordispatch.com yorkdispatch.inyork.com/yd/m
