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IN THIS ISSUE 2 Director’s message 4 Research updates 9 Field days in photos 10 Program News 11 New publications available 11 Pedro Ilic Awards nominations Small Farm Program Cooperative Extension University of California Small Farm News Volume 3 2008 S mall-scale farmers have heard it often: Marketing directly to consumers cuts out the middle man. For a farmer used to selling at wholesale markets, the added profit available from selling at farmers-market prices may seem obvious. But be- yond the extra jingle in their pocket, how many farmers have also added up the additional costs involved in doing their own marketing and distribution? To examine the relative profitability of direct marketing options, Small Farm Program director Shermain Hardesty and Penny Leff conducted a case study of farms that sell to whole- sale markets, at farmers markets, and through community supported agriculture programs (CSAs). In their paper, “Deter- mining Marketing Costs and Returns in Alternative Marketing Channels,” the two researchers calculated the costs and profits of these different types of marketing for three specific farms. The researchers’ first step was to list in detail the postharvest activities between the field and consumers. “Farmers often think about the costs of growing a crop, but it’s important to remember their marketing costs when it’s time to tally up profits or decide on sales strategies,” Hardesty said. “Listing every step involved in marketing a crop can be very useful.” The marketing activities were grouped into three categories: sorting and packing, transportation, and selling and adminis- tration. During interviews for the study, farmers were asked to talk through the sequence of events from harvest to sale. They also considered activities for each day of the week, during each season, and for each type of marketing. Each marketing activity also included costs related to a combination of purchased goods or services, labor, and capital assets. Purchased goods and services includes such things as gas, packaging materials and utilities. Labor costs included — CONTINUED ON PAGE 3 Direct marketing: Add costs, then tally profits SFP advisor assists farmers working with family members I n 2005, Small Farm Program advisor Richard Molinar and assistant Michael Yang started receiving phone calls from local Hmong farmers alerting them to a serious problem. “They were asking us, ‘Is it safe to farm today?’ ” Molinar ex- plained. “We received hundreds of these phone calls over the course of a few months.” The phone calls to the UC Cooperative Extension office in Fresno were based on confusion over fines levied on local farm- ers. State regulators had made some unannounced inspections of farms, looking for violations of labor code, safety and health regulations and payroll rules. Family farmers – many of them Hmong and Hispanic immigrants – were fined for violations, up to $36,000 for one of the farmers. Word of the expensive fines traveled quickly through the farming community, raising the awareness of growers and farm advisors. Many of the fines were related to family members working on the farm, either as volunteers or in exchange for future work. This practice is common among many refugee and immigrant farming communities. While many farmers may think that family members can help — CONTINUED ON PAGE 5 Extended family members harvest green beans at Fresno farm. Photo by Richard Molinar. Full text of the research paper online at ucanr.org/hardesty/marketing-channels.pdf More info:

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4 Researchupdates 11 Newpublicationsavailable 11 PedroIlicAwardsnominations 9 Fielddaysinphotos 2 Director’ smessage Small Farm Program • Cooperative Extension • University of California More info: In thIs Issue Full text of the research paper online at ucanr.org/hardesty/marketing-channels.pdf — Continued on Page 5 — Continued on Page 3 Extended family members harvest green beans at Fresno farm. Photo by Richard Molinar.

TRANSCRIPT

In thIs Issue

2 Director’smessage

4 Researchupdates

9 Fielddaysinphotos

10 ProgramNews

11 Newpublicationsavailable

11 PedroIlicAwardsnominations

Small Farm Program • Cooperative Extension • University of California

SmallFarmNews Volume 3

2008

Small-scalefarmershavehearditoften:Marketingdirectlytoconsumerscutsoutthemiddleman.Forafarmerused

to selling at wholesale markets, the added profit available from sellingatfarmers-marketpricesmayseemobvious.Butbe-yondtheextrajingleintheirpocket,howmanyfarmershavealsoaddeduptheadditionalcostsinvolvedindoingtheirownmarketinganddistribution?

To examine the relative profitability of direct marketing options,SmallFarmProgramdirectorShermainHardestyandPennyLeffconductedacasestudyoffarmsthatselltowhole-salemarkets,atfarmersmarkets,andthroughcommunitysupportedagricultureprograms(CSAs).Intheirpaper,“Deter-miningMarketingCostsandReturnsinAlternativeMarketingChannels,” the two researchers calculated the costs and profits of these different types of marketing for three specific farms.

The researchers’ first step was to list in detail the postharvest activities between the field and consumers.

“Farmersoftenthinkaboutthecostsofgrowingacrop,butit’simportanttoremembertheirmarketingcostswhenit’stimetotally up profits or decideonsalesstrategies,”Hardestysaid.“Listingeverystepinvolvedinmarketingacropcanbeveryuseful.”

Themarketingactivitiesweregroupedintothreecategories:sortingandpacking,transportation,andsellingandadminis-tration.Duringinterviewsforthestudy,farmerswereaskedtotalkthroughthesequenceofeventsfromharvesttosale.Theyalsoconsideredactivitiesforeachdayoftheweek,duringeachseason,andforeachtypeofmarketing.

Eachmarketingactivityalsoincludedcostsrelatedtoacombinationofpurchasedgoodsorservices,labor,andcapitalassets.Purchasedgoodsandservicesincludessuchthingsasgas,packagingmaterialsandutilities.Laborcostsincluded

— Continued on Page 3

Direct marketing: Add costs, then tally profits

SFP advisor assists farmers working with family membersIn2005,SmallFarmProgram

advisorRichardMolinarandassistantMichaelYangstartedreceivingphonecallsfromlocalHmongfarmersalertingthemtoaseriousproblem.

“Theywereaskingus,‘Isitsafetofarmtoday?’”Molinarex-plained.“Wereceivedhundredsofthesephonecallsoverthecourseofafewmonths.”

ThephonecallstotheUCCooperative Extension office in Fresnowerebasedonconfusionover fines levied on local farm-ers.Stateregulatorshadmadesomeunannouncedinspectionsoffarms,lookingforviolationsoflaborcode,safetyandhealthregulationsandpayrollrules.

Familyfarmers–manyofthemHmongandHispanicimmigrants– were fined for violations, up to $36,000foroneofthefarmers.

Word of the expensive fines traveledquicklythroughthefarmingcommunity,raisingtheawarenessofgrowersandfarmadvisors.

Many of the fines were related tofamilymembersworkingonthefarm,eitherasvolunteersorinexchangeforfuturework.Thispracticeiscommonamongmanyrefugeeandimmigrantfarmingcommunities.

Whilemanyfarmersmaythinkthatfamilymemberscanhelp

— Continued on Page 5

Extended family members harvest green beans at Fresno farm. Photo by Richard Molinar.

Full text of the research paper online at ucanr.org/hardesty/marketing-channels.pdf

More info:

Small Farm News Volume 3 • 2008

WerecentlytookthetimetoexaminetheSmallFarmProgram’s

effortsoverthepasttwelvemonths,andpublishedaverybriefAnnualReport.Sometimesit’snecessarytoreconsideryouridentityandgoalstohelpdeterminethenextstep.I’mincludinginthiscolumnsomeofmyinsightsfromtheAnnualReportabouttheneedforourpro-gramtobeinter-disciplinaryandtocollaboratewithothers—justlikemanyofthesmall-scalefarmersweworkwith.

TheSmallFarmProgram’smissionistoenhancethelong-termviabilityofCalifornia’ssmallerproducers,whoareaverydiversegroup.Regardlessoftheirbackgrounds,smallerproducersfacechallengesthataredifferentthanthoseaddressedbymanyotherCooperativeExtensionprograms.Theseproducerscannotachieveeconomiesofscaletocompeteaslow-costproducers;instead,theymustpositionthemselvesasnichemarketers.

Thus,emergingspecialtycropsformthecornerstoneofourprogram.Whilesuchcropsofferpotentialforhighprices,they also require significant research efforts. Almost by definition, there is no existingresearchorfundingavailablefromcommodityboardstosupportthesecrops.

Mostsmallerproducersarehighlydiversified to maximize their direct marketingopportunities.Theyhavetobeinvolveddailyinallaspectsoftheirfarmingenterprise,suchasaddressing

productionissues(e.g.,salinitylevelsandthripsdamage),arrangingworkerscompensationinsuranceforfamilymemberswhoworkonthefarm,monitoringpackingshedactivitiesforoutgoingfarmersmarketloads,negotiatingwithanewlocalgroceryaccountandplanningforplantingnewperennialcrops.SmallFarmProgramadvisorsaddressissuesrelatedtoalloftheseactivitiesintheirworkwithproducers.Theypresenttheiradvicefromanintegratedperspectiveoftheentireenterprise—recognizing suchfactorsasaproducer’slanguageskills,lackoffamiliaritywithvariousgovernmentregulations,distancefromurbanmarketsandlimitedtransportationresources.Frommyperspectiveasaneconomist,their objective function is to maximize the producer’s long-term profit subject to numerousconstraints.

Collaborativeeffortsarekeyforthesuccess of our program. To capitalize on ourlimitedresources,theSmallFarmProgramadvisorscollaboratecloselywitheachother,frequentlyengagecooperating

clientstoaidinresearch,andworkcloselywithvariousUSDAagencies.SmallFarmProgramadvisorscollaboratewithoutsideorganizations such as Woodlake Pride, the Hmong-AmericanAssociationofFresno,

CaliforniaRareFruitGrowersAssociation,CalPolySanLuisObispo,andUCSC’sCenterforAgroecology&SustainableFoodSystemstostrengthentheiroutreachefforts.

Ourphilosophyistoworkwithourclienteleusinganintegratedperspectivetoprovideresearch-based,scale-appropriatesolutionsthatcomplementtheUniversityofCalifornia’sworld-renownedachievementsbenefiting large-scale

agriculturalenterprises.Wedonotfocusonimplementingthelatesttechnologicaladvancesinagriculture,butwedocultivatefresh,real-worldsolutionsfortoday’ssmallfarms.WetakeprideincontinuingthetraditionofthefoundingdaysofCooperativeExtensioninCalifornia,aswestrivetoservethelargenumbersofsmallfarms to improve their profitability and by doingso,strengthentheirlocaleconomiesandhelptheircommunitiesthrive.

Collaboration and diversification are key to small-scale success

Shermain Hardesty

Director’s Message

SMALL FARM NEWS is published by the UC Small Farm Program.Our mail ing address is Small Farm Program, Universityof California, One Shields Avenue, Davis, CA 95616-8699 •(530) 752-8136 • Fax: (530) 752-7716 • [email protected]

Director:ShermainHardesty,[email protected] Manager: Linda Vieira, [email protected]:KristinReynolds,[email protected] Farm News Editor:BrendaDawson,[email protected]

Readers are encouraged to send us information andopinions, or to contact us for assistance. Mention of aspecific product is intended for readers’ information,not as a recommendation of that specific product.MaterialinthispublicationmaybereprintedwithcredittotheauthorandtheUCSmallFarmProgram,exceptarticlesthat have been reprinted here from other publications.

The Small Farm Program is a statewide research and outreach program that serves the needs of California’s small-scale farmers.

Want to know more about us?For more information about the funding and accomplishments of the UC Small Farm Program, check out our 2007-2008 Annual Report. The 4-page brief is intended to give an at-a-glance overview of the program’s work with specialty crops, efforts to expand outreach statewide, and interdisciplinary approach to agricultural extension work.

The report is available online at www.sfc.ucdavis.edu/docs/annual_2008.pdf.

Our program needs to be interdisciplinary and collaborate with others — just like many of the small-scale farmers we work with.

www.sfp .ucdavis .edu

Small Farm NewsVolume 3 • 2008

Cover Story

bothpaidemployeesandtheowner’stimespentdoingtheseactivities.Capitalassetsincludealltypesofbuildingsandequipmentthatwereusedtocompletetheactivities, such as packing sheds, office buildings,coolers,icemakers,producewashers,packinglines,forklifts,holdingbins,labelingmachinery,scales,deliverytrucks, software and office equipment.

Theresearcherscreatedtable1withtheirextensivelistofmarketingactivities.

“It’seasytooverlooksomeoftheseactivities,”Hardestysaid.“Forexample,re-orderingplasticbagsforfarmersmarketsortraininganemployeetosortaccuratelyforwholesale.Buttheseareallcosts,andtheyvarybetweenmarketingchannels.”

Thereweresomecommontrendsinthedifferencesbetweenmarketingactivitiesforwholesale,farmersmarkets,andCSAs.Whenitcomestoactivitiesrelatedtopack-ingandsorting,therewasmoretimeandcostinvolvedinpreparingforwholesalemarketsandCSAdeliveriesthanfarmersmarkets.Forexample,sellingtoadistribu-tor for wholesale requires specific pack and gradestandards,whiletherearenorequiredpackagingstandardsforfarmersmarkets.

Sellingandadministrationactivitiesalsovaryacrossmarketingtype.Forfarm-ersmarkets,thereisconsiderableeffortaddedbysalesstaffwhoworkdirectlywithindividualcustomers.CSAsrequireadditionaladministrativeworktomaintainmultiplesmallaccounts—incomparisontofewer,largerwholesaleaccounts—andtoprovidecommonmemberservicessuchasnewslettersorrecipes.

Anotherimportantsetofconsiderationsinmarketingcostsisthevalueofproducethatisnotpaidfor.Forexample,someproductintendedforwholesalemaybesortedoutifitdoesnotmeetUSDAstan-dards,whichwouldmeanlowerpaymenttothefarmer.However,thatsameproducecouldbesoldatafarmersmarketorin-cludedinaCSAshare.OtherscenariosforunpaidproductincludefreeboxesforCSAhosts,unsoldproductatafarmersmarket,samplesandcustomerbonuses,round-ing-downweightatfarmersmarkets,andrejectedwholesaledeliveries.

Inadditiontoactualcosts,itisalsoimportant to recognize non-monetary ben-efits of farmers markets, such as network-ingandmeetingnewcustomers.

Direct marketing — From Page 1

Activity / Cost Description

Sorting and packingSort & pack product (facilities & equipment)

Depreciation, utilities, maintenance and other operating costs for facilities used exclusively for each channel’s activities, and/or costs of shared facili-ties. Costs of shared usage are allocated proportionate to sorting/packing labor hours for each channel.

Sort & pack product (labor & materials)

Labor costs include time for all operations after product is brought in from field, including washing, sorting, bagging, bunching, boxing, labeling, stor-ing. Materials costs include boxes, labels, ice, ties, etc.

Load, unload truck (labor)

Includes only time to load truck at farm for delivery route or farmers market, and time to unload truck upon return.

Maintain supplies & equipment (labor)

Labor to clean & maintain sales equipment, including reusable bins, signs, scales, tables, tents, restock selling supplies (plastic bags, etc.) .

Management (labor) Labor for training & supervision of packing/sorting labor.

TransportationDelivery vehicle (capital & operating costs)

Costs to own, maintain and operate delivery vehicles, including fuel, insur-ance, maintenance & parts, registration and depreciation. Mixed load costs allocated proportionate to product value for each channel in the load.

Delivery (labor)

Labor to drive to and from each channel’s sales or delivery sites. For farmers markets, delivery labor includes driver’s time for entire farmers market set-up, sales and reloading time, as well as driving time. For mixed loads, actual driving time only is allocated to each channel proportionate to product value for each channel in the load.

Contracted trucking Transportation charges for contracted trucking.

Tolls Tolls, allocated proportionate to product value for each channel in the load.

Driver training & delivery management (labor)

Hiring, training, supervision of driver, dealing with delivery problems, arranging routes & loads, negotiating repairs & rentals if needed, etc. Al-located proportionate to delivery labor hours used by each channel.

Selling and administrationMarket communications (labor)

Labor to attend conferences, network, communicate with marketing partners—site hosts, market managers, brokers, distributors, other farmers, advocates and associations.

Wholesale sales (labor)

Labor to discuss orders by phone, negotiate prices & quantities available, create invoices, schedule deliveries, communicate with picking & packing staff about availability and special orders, create pick list, update, change invoices. Compile availability list & distribute as needed to buyers.

Retail sales (labor)

Labor to sell to individual customers, including restaurants picking up pre-orders. Tasks include set up & take down stall, restock product, keep stall clean, offer product samples, etc., donate unsellable product, clean up.

Marketing materials (labor and materials)

Labor and materials used to create, maintain & update web site, ads, bro-chures, signage, newsletters, display materials, etc. Include consultant fees.

Staff administration (labor) Administration, training & supervision of sales staff.

Office facilities, equipment, supplies, services use

Cost of office space, equipment, supplies, postage, used exclusively and/or shared. Includes rent or depreciation of office space and equipment, plus utilities, phones, internet, office supplies & services, etc. allocated propor-tionate to office labor hours used by each channel.

Recordkeeping Recordkeeping software development or purchase costs.

Account maintenance, banking, bookkeeping (labor)

Labor for on-going maintenance of accounts: receive and process pay-ments, issue invoices, update contact info, etc. Prepare receipts for deposit. Prepare start-up bank for next sales day. Respond to customer inquiries/com-plaints. Maintain, update record keeping system. Pay bills.

Other office staff (labor)

Labor for personnel administration, payroll, general office maintenance, general communications and updating of certifications.

Business planning (labor) Determine strategies, prices, policies, equipment needs, sales goals.

Table 1. Marketing-related activities and costs

Small Farm News Volume 3 • 2008

Virus name Acronym Group Transmission/vectorAlfalfa mosaic virus AMV Alfamovirus Aphid

Cucumber mosaic virus CMV Cucumovirus Aphid

Pepper mild mottle virus PMMoV Tobamovirus Seed, mechanical

Pepper mottle potyvirus PeMV Potyvirus Aphid

Tobacco mosaic virus TMV Tobamovirus Seed, mechanical

Tomato mosaic virus ToMV Tobamovirus Seed, mechanical

Pepper mottle virus PepMoV Potyvirus Aphid

Potato virus Y PVY Potyvirus Aphid

Tobacco Etch virus TEV Potyvirus Aphid

Tomato spotted wilt virus TSWV Tospovirus Thrips

Beet curly top virus BCTV Geminivirus Leafhopper

Beet western yellows BWYV Luteovirus Aphid (persistent)

Potato leafroll virus PLRV Luteovirus Aphid (persistent)

Table 1. Viruses affecting pepper plants in CaliforniaCaliforniaishosttomanypepperviruses that continue to create difficulties forgrowers(seetable1).Theyseemtogothroughcyclesofhighpresence,viralinfection,andyieldlossesalternatingwithcyclesoflow-levelimpact.

Thisyearinparticular,virusinfesta-tioninourpeppergrowingregionseemedtobefairlylow,muchlowerthanpredicted.Butfrompastexperi-ence,wemightexpectanincreaseinpepperviruspresenceinthenearfuture.

In2004and2005,thecentralcoastpep-perproductionareawitnessedahighlevelofviruspresence,andweconductedafield survey of affected fields. The two-year surveyassessedthepresenceandidenti-fied the many viruses infecting fields in SantaClaraandSanBenitocounties.Survey review

Inthesurveys,tomatospottedwiltvirus (TSWV) and cucumber mosaic virus (CMV) were by far the dominant viruses. In 2004, TSWV was found in 50 percent of the symptomatic samples and CMV in38percent.Low-levelincidencewasrecordedforpotatoYvirus(5percent),andtobaccoetchvirus,andpeppermottlevirus.

In2005,similartrendswereobserved.However, CMV was limited to two loca-tions, while TSWV was found in every locationsampled.Ofthe50sub-samplesanalyzed, TSWV showed up in 52 percent ofthecases.Current field study

Thisyear,westudiedtheearlyinsectpresence in pepper fields, as potential vectorsoftheseviruses.ThestudywasconductedjointlybymyselfandfellowUCCooperativeExtensionfarmadvisorsSteveKoikeandRichardSmith,withsupportfromtheCaliforniaPepperCommission,andcooperationfromtwogrowersinSantaClaraCounty.

Thestudytrackedinsectspeciesthatareinvolvedintransmittingpepperviruses.Wefocusedondetectingthepresenceof

Pepper virus survey review and project update from Santa Clara County

Aziz BaameurUCCE Santa Clara, Santa Cruz & San Benito (408) 282-3127 [email protected]

— Continued on Page 5

For years, TSWV was encountered in the fields in the vicinity of Gilroy, but was a distant secondary problem to CMV in terms of impact on the California pepper industry. Over the last two decades, TSWV presence has been recorded in increasing incidences in the pepper fields in California. In 2004-2005 surveys, over 55 percent ofthesamplesindicatedthepresenceofthisvirus.

Symptoms:Infectedplantswithtomatospottedwiltvirusareoverallyellowing(chlorosis),stuntedwithdead(necrotic)spotsonleavesorterminalshoots.

Fruitsshowchloroticspots,redand/orgreenareassurroundedbyyellowhalos,concentricringsthatmaybecomenecrotic.

Transmission:Tomatospottedwilttospovirusistransmittedbyvariousspeciesofthrips, Western flower thrips (Franklinella occidentalis), and Onion thrips (Thrips tabaci),andchilithrips(Scirtothripsdorsalis).Tomatospottedwilttospovirusalsoinfectsthethripsvector.

Itisoneofthefewplantviruseswhosehostrangeincludesbroadleafandmonocotplants(suchasonions).

Host range: Tomatospottedwilttospovirushasanextremelywidehostrangeamongplants,includingmanycrops(celery,Colecrops,lettuce,spinach,tomato,andpepper), ornamental (calendula, gerbera, sunflower, petunia, and nasturtium), and weedplants(chickweed,malva,shepherd’spurse,purslane,bindweedandpigweed)includingseveralgreenhouseplants.

Virus Management:Nocompletelyeffectivecontrolstrategiesarecurrentlyavail-ableinCalifornia.Noresistantcultivarsareavailable,butsourcesofresistancehavebeen identified and may be introduced soon. TSWV remains a big problem in green-housecrops

Virus management requires multipoint strategy that would include (a) regular field scouting, (b) weed suppression, (c) sanitation, (d) isolation of production fields, (e) managementofinsects,and(f)carefuluseofpesticidestoavoidvectorresistancebuildup.Breedingforresistanceisunderway,butresistantplantswithdesirablehorti-culturaltraitsarenotavailableyet.

Overall,itwilltakethecooperativeeffortsofindustry,researchers,andenforcementagenciesonaregionalscaletocoordinatevectormanagementandsuppression.

Tospovirus: Tomato spotted wilt virus (TSWV)

Research Updates

Small Farm NewsVolume 3 • 2008

Symptomsonaffectedplantsvary:•Plantsshowanoveralllightercolor

withmosaicpatterns(alternatinglightanddarkgreenareas)especiallyontheyoungerleaves.

•Often,themainleafveinisdistort-ed and somewhat zigzag in appearance.

•Generally,plantsshowstunting,leafcurlingandmosaic,andoakleafpatterns.

•Fruitmaybemalformedandcanexhibitconspicuousconcentricringsorspots.

Transmission: CMV is transmitted bymorethan60speciesofaphids.Itcanalsobetransmittedbymechanicalinoculationandseed.

•Aphidretainsvirusforonlyashorttime,minutestohour,anon-persistentmanner

• In general, field spread is related to overallaphidactivity,nottothepres-ence of colonizing aphids.

Host range: Thehostrangeisexten-siveandcoversseveralcrops(beans,beets,carrots,celery,peas,cucurbits,spinach,tomatoandpepper),orna-mentals(calendula,periwinkle,andpetunia),andweedspecies(chickweed,mustards,nightshade,andpigweed).

Management: Nogoodsourcesofresistanceinpeppersarecurrentlyavailable.Effortsareunderwaytode-velopresistantcultivarsthatalsohavecommercialfruitquality.

Cucumovirus: Cucumber mosaic virus (CMV)

insects—mainlythripsandaphids—atplanting, post-flowering, and during fruit productionperiods.Weusedselectedflowering plants to attract and trap thrips that are difficult to detect visually.

The project monitored the pepper fields and tested early treatments’ efficacy against

thesepests.Thoughdataisnotyetavailablefrom

this year’s field study, we intend to provide

growerswithinformationaboutpotentialstrategiestomanageinsectpopulationsthatmayspreadpepperviruses.

Pepper viruses — From Page 4

Research Updates

Pepper fruits infected with tomato spot wilt virus show chlorotic spots with yellow halos. Photos/Images by Aziz Baameur.

outaroundthefarm,thestateconsidersthese“helpers”tobeemployees—whichmeansthatworkerscompensationpoliciesarerequired,asiscompliancewithotherlabor-relatedregulationsfromvariousgovernmentagencies.

“Thebiggestchallengesforfarmerstryingtocomplywiththeregulationsboildowntoconfusionandeconomics,”Molinarsaid.“It’shardforthemtokeeptrackofeverythinginvolved—fromsingle-usetowelstodisposablecups.Andmanyofthemcannotafford insurance and making all of the required modifications.”

Tobetterinformfarmersoftheregulationstheyneedtofollow,MolinarandYangrespondedquicklyaswell.Theysoughtandreceiveda$47,000grantfromtheWesternCenterforRiskMan-agementEducationtoassistSoutheastAsianandotherminorityfarmersincomplyingwithstatelaborlaws.

InhisweeklyHmong-languageradioshow,Yangdiscussedthefines as they occurred and explained labor rules to farmers.

TogetherwithHmongcommunityconsultantTouluThao,theyworkedwithregulatoryagenciestoclarifytheregulationsthatFresno’ssmall-scalefarmerswhoworkwithemployeesneedtofol-low.Theygatheredpostersfromvariousagenciesthatmustappearinanemployeeworkplace,anddistributedthemtomorethan60farmers.MolinarandThaoworkedonapublicationthatcompilesallofthebasicrequirementsofsmallfarmemployersintoonedocument.MolinarandYangpresentedtheinformationatvariousmeetingsovertheyears—inEnglish,Spanish,HmongandLao.

They also helped dozens of Hmong farmers obtain quotes for workerscompensationinsurance.

OnOct.2,thepairorganized a labor compli-anceworkshopinFresno.Approximately45farmersattendedtheevent,mostlyHmong,LaoandsomeethnicChinese.Alsopres-entatthemeetingwererepresentativesfromFarmBureauandfromSenatorDave Cogdill’s office.

OneofthefarmersatseveralofthemeetingsonlaborregulationswasPangChang,ofFresno.

“Ididn’tknowwheretogoforhelp,”hesaid.“ButRichardMolinarandMi-chaelYanghelpedmewith

thelaborandOSHApostersandwhatIneedtodotobelegal.”Protectingtheabilityoffarmerstoworkwithfamilymembers—

inasafeandlegalmanner—isagoalmadeeasierbytheteam’songoingpartnershipwiththelocalHmongfarmingcommunity.

Thao,theHmongconsultanthiredfortheproject,saidthatwithoutthisworkingpartnership,manymoreHmongfarmerswould have been fined for not knowing or understanding the laborlaws.

“(They’ve) gone many extra miles to fill gaps between enforce-mentagenciesandtheHmongfarmingcommunity,”Thaosaid.

Farmers working with family — From Page 1

Molinar presents at the labor compliance workshop Oct. 2 in Fresno. Photo by Chiengseng Cha.

Small Farm News Volume 3 • 2008

Nitrogen fertilization management is oneofthemostcostlyandchallengingculturalpracticesforgrowingnumbersoforganicfruitandvegetableproducersinCalifornia.

The nitrogen fertilization practices forconventionalstrawberryproduc-tionpracticesarealsocomplexandvarymarkedlywhetherperennialorannual,andbygeographicregion,growingperiodandevencultivar.Thisvariabilitycreatesspecialchallengesfororganicstrawberrygrowers.

Datafromrecentstrawberrynitrogenfertilization trials—includingnitrogenabsorptionpatternsandnitrogenavail-abilityfromcovercrops—arenowbeginningtoanswersomeofthekeyquestionsfororganicstrawberryproduc-ers.

CommercialstrawberryproductioninCaliforniaislargelybasedonanannualirrigatedproductionsysteminwhichtransplantsareestablishedeachyearonnewlypreparedplasticmulchedbeds,andthecroptypicallyoccupiesthelandfor7-9months.Asmallerpercentage—perhaps10-15percentofplantedacreage—willbecarriedoverforasecondseasonofproductionfollowingaseverepruningaftera7-8monthproductionseason.Overview of strawberry nitrogen nutrition

Whentransplantedstrawberriesbegintodevelop,adequatenitrogenisneededforgrowthanddevelopmentthatcre-atestheplantstructureonwhichtohangberries of optimum number and size. Thenitrogenavailabilityforstrawberriesattransplantingcanbequitevariable.Strawberriesarewateredrepeatedlywithsprinklersovera4-6weekperiodfol-lowingtransplantingandtheamountofavailablenitrogenlosttoleachingorearlyrainfallcanbeconsiderable.

Conventionalstrawberryproductionusescombina-tionsofnitrogensourcesthatassureadequatenitro-genastheplantdevelops.Onecommonpracticewithconventionalstrawberryproductionisapre-plantap-

plicationofapelleted,controlled-releasefertilizer that releases nutrients over a 12-16weekperioddependinguponmoistureandtemperature.Thosepre-plantnitro-genapplicationsarecomplementedwithin-seasonweeklyorbiweek-lyapplicationofsolublenitrogenascalciumnitrate,beginningafewtoseveralweeksintotheseason.

Thesematerialsarenotavailablefor certified or-ganicproductionandthusasoundstrategyneedstobedevelopedtoprovideadequatenitrogeninorganicproductionsystems.Nitrogen management on organic crops

Organicgrowershavetraditionallydependedoncompostandpriorgreenmanurecovercropsaseconomicalsourcesofearlyseasonnitrogen.Thenitrogenavailabilityfromcompostis

generallylowandvariablehowever,andagreenmanurecropmaynotbesuitedtospecific production rotations, such as that ofstrawberries.

StrawberriesintheintensiveannualproductionsystemcurrentlypracticedinCalifornia have specific land preparation, transplantavailability,planting,andplant-ingdaterequirementsandlimitationsthatoftendictateaplantingregimethatwillnotmatchwellwithapriorgreenmanure

crop.Thus,appre-ciable mineralized nitrogencouldbelostfromincorporatedcompostpriortopro-vidinganynitrogencontributiontoearlystrawberrytransplantnutrition,asillustratedin figure 1.

Therearemanynewcommercialorganic fertilizers that combineseveralor-ganicmaterialssuch

asseabirdorbatguano,soybean(Glycine max L.)orcorn(Zea mays L.) meal, fish or featherresiduemealinpowderedorpel-letform.Thepelletformisespeciallyat-tractivebecauseithaseliminatedmanyofthe quality problems of organic fertilizers due to particle size, mixing and settling,

Strawberry Nitrogen Fertilization from Organic Nutrient SourcesByMarkGaskell,MarkBolda,JojiMuramotoandOlegDaugovish

Mark GaskellUCCE Santa Barbara & San Luis Obispo (805) 934-6240 [email protected]

Nitrogen mineralization: Nitrogen is released when microbes decompose various organic materials. Thus, how quickly a material decomposes is very closely related to how quickly it releases nitrogen. The rate at which nitrogen is produced by a decomposing organic material is considered the material’s “mineralization rate.”

Did you know?

Strawberries in California are primarily grown along the Central Coast. Photo by Shermain Hardesty.

— Continued on Page 7

Research Updates

Editor’s Note: The complete version of this paper was presented at the VI International Strawberry Symposium in Huelva, Spain, and will be published in an upcoming edition of ActaHorticulturae.

Small Farm NewsVolume 3 • 2008

Research Updates

andmoisturevariations.Thepelletsallowamoreuniformapplicationinpre-plantbanded form and these organic fertilizers areavailableinhighernitrogenanalysisformulationsvaryingupto12percent.The dry organic fertilizers are not useful, however,forthelargenumberoforganicstrawberrygrowersthatdependuponplasticmulchbedsbecausethereisnoconvenientwaytoapplythesematerials.

Therearealsoseveralliquidorganicfertilizer formulations available commer-ciallythatallowinjectionoforganicni-trogenthroughmicro-irrigationsystems.Growers are increasingly using the finely groundliquidorganicmaterialstopro-videaddedin-seasonnutritionfororganicfruitandvegetablesproduction,includingstrawberries.

Liquid organic fertilizers as a class can beeffectivesourcesofin-seasonnitro-genbuttherearespecialproblemswiththese materials that limit their efficient use. These fertilizers are primarily fine suspendedorganicparticleswithsomesolublenitrogenalso.Anundeterminedamountofthisorganicmaterialmaybefiltered out by the micro-irrigation filter systemsortrappedbehindemittersde-signedtoremovethesetypesofparticles.Presumably, mineralization of nitrogen fromthesematerialscontinueswithinthefilter and irrigation line and the nitrogen eventually arrives at the root zone but

thereislittlecontroloverthetimingofthisapplication.

Liquid organic fertilizers also have problemswithuniformitybecausetheyaresuspensionsoforganicparticlesundergoingmicrobialtransformationandrequirefrequentmixing.Thus,thereisatendencyforahigherconcentrationtosettleatthebottomofthestoragetank,whichincreasesvariabilityintheunifor-mityofthematerial.

Thesefactorscollectivelycontributetothevariabilityintheamountandtim-ingofnitrogenappliedtothecrop.Andonce the organic fertilizer arrives at the root zone, there is additional variability in the mineralization rate, or the speed in whichmicrobesbreakdownandreleasenitrogen.California organic strawberry fertilization practices

Aswithorganicproductionofothercrops,thetotalnitrogeninanorganicstrawberrysystemmaybeadequateorin

Figure 1. Visualization of relationship between nitrogen release from pre-plant compost application and anticipated nitrogen uptake by strawberry plants

Current field trialsSmall Farm Program advisor Mark Gaskell and Tom Lockhart of the Cachuma Resource Conservation District are currently testing nitrogen delivery of three different common organic liquid fertilizers, at three different rates of application. These research trials are being conducted on cooperating farms in Santa Maria.

Crop demand and subsequent nitrogen uptake varies by climate in California’s strawberry growing regions. Warmer strawberry districts, such as Oxnard and Ventura, create a slightly more rapid demand for nitrogen in strawberry plants. Cooler climates for strawberries include growing regions around Watsonville. The graphic at left is a depiction of the potential difference in the timing between the nitrogen delivered by pre-plant organic compost and when the nitrogen is needed by the plants.

excessofcropneeds,butthetimingofnitrogenavailabilityislimiting.Insuf-ficient early season soluble nitrogen is thoughtbysomegrowerstobeamajorfactorlimitingorganicstrawberryyieldsinCalifornia,whichmayvaryacrossgrowingdistricts.

Southerndistrictgrowersasagroupinjectamuchhigherpercentageoftheirnitrogenthroughtheirrigationsystemsthanviapre-plantapplication,whichaccountsforanarrowerrangeofappliednitrogen.Theavailabilityofnewer,pel-leted,complete-nutrient,higherconcen-tration fertilizers and more economical and uniform liquid organic fertilizers are importantimprovementsinorganicnutri-entapplication.Organic strawberry fertilization research

Annualstrawberriesbehavemoreasatransplantedannualcropandthetimingofnitrogenapplicationshouldmatchthatgrowthhabit.

Newresearchprojectshavebeeniniti-atedrecentlyinCaliforniadirectedatorganicstrawberryproductionsystemsandtheseshouldprovidevaluableinfor-mationtoguidenitrogenuse.Projectsareunderwaytoevaluatetheeffectsofdifferent liquid organic fertilizer types and variousnitrogenratesonsoilandplantnitrogen,plantgrowthandfruityield,aswellastheamountofnitrogenlossincertified organic strawberry production onthecentralcoastofCalifornia.

crop demand, cooler climates

pre-plant, organic material mineralization crop demand,

warmer climates

compost or green manure incorporation

transplant

Rate

of n

itrog

en re

leas

e/up

take

Strawberry production season (weeks)

-4 -2 0 2 4 6 8 10 12 14 16

Nitrogen management — From Page 6

Small Farm News Volume 3 • 2008

CapersarenativetotheMediterraneanareaandthetropics.Theplant,adeciduousdicot,hasaverydeeprootsystem,growsabouttwofeettallandhasvines 7 to 10 feet long. The flowers are bisexual andhavealifespanof24to36hours.Eachplantproduces hundreds of flowers each season. The ma-turefruitis2to3incheslongand1/2-to3/4-inch-esindiameter.Itstartsoutgreen,butturnspurplewhenmature.Eachfruitcontains200to300seeds.

Propagation and Care.Theplantneedslittlecare.Itisdroughtresistant,butrequiresgooddrainage.Ithasfewdiseaseorinsectproblems.Propagationisbestaccomplishedfromrootsorcuttingsbecauseofthevariabilityfoundinseedpropagatedplants.Rootthecuttingsinagreenhouseforatleastoneyear, and then plant in the field on an 8- by 8-foot grid during February or March. In the first two summers,newplantsrequiretwotothreeirriga-tions.Olderplantsneedlessirrigationexceptindry years and very hot summers. Spring fertiliza-tionisadvisable,withirrigationaftereachapplica-tion.

Seedlingsareverytemperamentalwhentrans-planted,andsomemaydie.Toreducethisloss,transplantwithsoilattachedtotherootsystem,andwaterimmediatelyaftertransplanting.

Letseedlingsgrowto3to5inchestallbeforetransplanting.Ifseedlingsaretoocrowdedintheclay pot or flat, do not pull them—use scissors and cutoffthesmall,lessvigorous,plants,leavingtherootsystemsoftheremainingseedlingsundis-turbed.

Transplanttheseedlingstoindividual1-galloncontainers,usingthesameplantingmixasmen-tionedbefore.Whentransplanting,disturbtherootsystemaslittleaspossible,keepingsomeoriginalsoilaroundeachtransplantedseedling.Goodsoildrainageisessentialtopreventrootrot.Packthesoiltightlyaroundthetransplantedseedlingandwaterimmediately.Covereachcontainerwithaplasticbag.Keepinashadedspotinspringorsummer,orinawarmarea(70-85F)inwinter.Keeptheplasticbaginplaceforoneweek.Attheendoftheweek,cutoffthetopofthebagsothattheseedlingwillbeexposedgraduallytothenaturalenvironment.Inanother10days,enlargetheopeningintheplasticbag.Oneweeklater,removetheplasticbagentirely,keepingtheplantinashadedarea.Keeptheplantsintheir1-galloncontainersandthentransplanttheminearlyspringafterthelastfrost,whensoilisworkable.

Plantthecapersinelevatedrows.Therowsshouldbe8to10feetapart,andtheplantsineachrowshouldbe8to10feetapartwithintherow.Waterfrequently,butmakesurethatdrain-age is adequate, and fertilize two to three times during the spring

and summer months. Irrigation is essential for the first two years of development. Do not prune the young plant for the first twoyears.Prune3-year-oldorolderplantstotheground(soilsurface)duringNovemberorDecember.Cutthecanesback,butonly3or4inchesfromthecrown—cuttingthecanesallthewaytothecrownmaykillyoungplants.

Specialty and Minor Crops Handbook: “Capers”ByDemetriosG.Kontaxis.1998.Excerptedfrom“Capers”inSpecialty and Minor Crops Handbook, 2nd ed.Oakland:UniversityofCaliforniaANR.32-33.

Research Updates

Capers field updatePropagating: Oursuccessinbuyingandgerminatingseedshasbeen

poor.Eithertheyaretoooldorhaveapoorgerminationpercent.Abettermethodfortheseedsisputtingthejustharvestedpodsandseeds(spreadout)insoilimmediatelyafterharvest.Thishadbetterresults,approaching75percentgermination.

Ifpropogatingbycuttings,weprefertomakecuttingsinthespringfromdesirableplantsandrootthemwithbottomheatandwithtopmist-ing.Thecuttingsarefromthenewgrowthandhave2-3nodes.Theyaredippedinarootinghormone(IndoleButyricAcid).Withthisproce-dureittakesabout4-6weeksforthecuttingstoroot.

Harvest:Thisisaverylaborintensivecrop.Ittakes30-45minutestoharvestthebudsfromoneplant.Havingtheplantselevatedwouldfacilitatetheharvestimmensely.In2003,weharvestedfromone6-year-oldplant once a week. We missed some buds that opened into flowers, so a betterfrequencywouldbetoharvestevery3-4days.ThebudsbegantodevelopinearlyMay,andcontinueduntilOct.9.Ouryieldfortheyearwas2,143grams(4.7lbs.)fromtheoneplant.

We have both spineless and spined varieties. There are definitely differ-ences in flavors between the two types and not being connoisseurs, we are notsurewhichoneisthepreferredorbetter.Thespineddoappeartobesomewhatmorevigorousandproductive,butthereisadifferenceofabouttwoyearsbetweentheplantings.Wecansaywithassurednessthatthespinelessaremucheasiertoharvestwithouthavingtoworryaboutgettingstabbedbythespines.

Pests:Theonlypestproblemwehaveeverhad(7outof9years)wasthefalsechinchbug(Nysius raphanus).Theytendtoswarmontotheplantsinspring,suckingplantjuicesandresultinsomewiltingofthenewgrowth.Theyareeasilycontrolledwithsyntheticororganicpesticides.Wesprayedtwice with Trilogy five days apart and were happy with the results.

Richard MolinarUCCE Fresno (559) 456-7555 [email protected]

An unharvested caper bud flowers. Photo by Richard Molinar.

Editor’s Note: SFP Advisor Richard

Molinar maintains a test plot of caper

plants at UC Kearney Agricultural Center. Recent news articles have highlighted his

work with capers as a niche crop for small-

scale farmers.

Small Farm NewsVolume 3 • 2008

Field days in photos: Blueberry, mini watermelon and pitahaya events

Pitahaya Field Day photos: Far left, Ramiro Lobo shows damage to pitahaya on the vine by pests. Near left, Lobo and Edgar Valdivia show participants a wire support system for growing pitahaya at UC South Coast Research Center in Irvine.

Both photos courtesy Guenter Schott, San Marcos, CA.

Blueberry Field Day photos: At left, Manuel Jimenez discusses the blueberry field trials at UC Kearney Agricultural Center. Below, participants were invited to taste test several dozen varieties.

Miniature Watermelon Field Day photos: Left, Michael Yang prepares samples for participants. Above, more than 33 varieties of miniature watermelon were ripe for tasting, including a yellow-fleshed variety. Right, Richard Molinar explains the growing methods used for miniature melons. The melon variety trials are in a field transitioning to organic status.

10

Small Farm News Volume 3 • 2008

program newsUpcoming Event: Organic Soil Fertility Management SymposiumwillbeheldJan.15,2009atUCDavis.Theeventcombinesthelatesttechnicalinformationonnutrientdynamicsinorganically-managedsoilswithpracticalresultsofon-farmnutrientmanagementresearch.SFPadvisorMark Gaskellwillpresentatthesymposium,alongwithotherUCCEandUCDavisacademics.Formoreinformation,visithttp://ucanr.org/vric/organic-soil-event.

Nitrogen management tools and organic fertilization, especiallywhenitcomestostrawberryproduction,weretopicsaddressedbySFPadvisorMark Gaskell atmultiplewaterquality-relatedmeetingsinNovember,includingtheNov.6WaterQuality Symposium in Santa Maria, Nov. 13 Fresh Approaches to Fertilizing Techniques conference in Modesto, and Nov. 19 at theWesternPlantHealthAssociation’sNutrientconferenceinSanLuisObispo.

Producing blackberries for market windows wasthetopicofapresentationbySFPadvisorMark GaskellNov.5ataCaneberryProduction Meeting in Ventura County.

Guava orchards werethesubjectofanewcoststudyexaminingthecostsofguavaestablishmentandproductioninSanDiegoCounty.SFPadvisorRamiro Lobowasoneofthestudy’sco-authors.Othernewcoststudiesexaminealfalfahay,pistachios,cornforsilage,graincorn,beansandmandarins.Theseandothercoststudiescanbefoundathttp://coststudies.ucdavis.edu.

Small Farm Progress Days onOct.8inPlacerCountyincludedadisplayandhandoutsfromtheUCSmallFarmProgram.Theeventfocusedonsmall-scalelivestockproductionandnewfarmingequipment,bothhorse-drawnandconventional.

A workshop on labor compliance washeldOct.2inFresno.Morethan45small-scaleSoutheastAsianfarmersattendedtheevent, organized by SFP adivsor Richard MolinarandassistantMichael Yang.

Defining urban agriculture andrelatedopportunitiesforMasterGardenerswasthetopicofSFPProgramRepresentativeKristin Reynolds at the Sept. 24-26 Calfiornia Master Gardener Conference in Pacific Grove.

Pitahaya Field Day washeldSept.13attheUCSouthCoastResearchandExtensionCenterinIrvine.Approximately120people attended the event, organized by SFP advisor Ramiro Lobo. The day included a tour of field plots, demonstrations, a paneldisucssionandvarietytasting.Formore,seephotosonp.9.

Visitors from Argentina touredseveralsmall-scalefarmsofFresnoundertheguidanceofSFPadvisorRichard MolinarinSeptember.

Small-scale farmers supplying university food services includingthepotentialopportunitiesandbarriers,wasthetopicofadiscussionbySFPdirectorShermain HardestyattheUC/CSU/CCCSustainabilityConferenceAug.1inSanLuisObispo.

Miniature Watermelon Field Day was organized by SFP adivsor Richard MolinarandassistantMichael Yang forJuly31atKearneyAgriculturalCenter.Formore,seephotosonp.9.

Fertigation wasthetopicofahands-onworkshopforirrigatorsandgrowers,July30inHollister.SFPadvisorAziz Baameur helped organize the annual meeting, which addressed topics related to irrigation systems, fertilizer injection and injection system callibration.

UC Small Farm Workgroup membersheldtheirannualmeetingJune11-12atUCDavis.Presentationtopicsincludedrecentresearch as well as collaboration opportunities, budget updates, and staffing needs. A technology workshop was also offered to participants.Selectpresentationsfromtheworkgroupmeetingareavailableonlineatwww.sfc.ucdavis.edu/events/08workgroup.html.

2008 Week of Blueberries combined four blueberry-themed workshops and field days in various California locations, organized byfarmadvisorBenFaber,SFPadvisorManuel JimenezandSFPadvisorMark Gaskell. See photos from the field day held at KearneyAgriculturalCenteronp.9.Presentations,ashortvideoandotherlinksfromthe2008WeekofBlueberriesareavailableonlineatwww.sfc.ucdavis.edu/events/08blueberries.html.

Retirement:BirgitHempelretiredonJune27,after14yearsastheadministrativeassistantfortheSmallFarm Center at UC Davis. Hempel has long been the matter-of-fact voice heard fist by clients calling for asssistance.Besidesactingaslibrarianforthecenter’sonlinelibraryofagriculutralarticles,she’stakenprideinseekinganswersforclientswithallmannerofquestions.ShewasalsointegralincatalogingCalAgTour.org,thestatewideagritourismdatabase.

Small Farm NewsVolume 3 • 2008

11

New book profiles innovative farmersCopiesare

nowavailableoftherecentlypublishedbookCalifornia’s New Green Revolution: Pioneers in Sustainable Agriculture.

Thenewbookisacollectionof profiles of in-novativefamilyfarmersandagri-culturalmarket-ing organizations, withafocusonthesustainableagriculturemove-ment.

Farmsincludedrangefromsingle-personoperationstocommu-nitysupportedagriculture(CSA)programsthatfeedthousandsofmembers.Thefarmsexplorenewmethodsofproduction,market-ing,andemployeerelations.Storiesincludeavineyardproducingbiodynamicwine,asmall-scalegrainCSA,afarmoperatedjointlybymultiplefamilies,andadistributoroforganicproduce.

Co-authorsofthebookareDesmondJolly,formerdirectoroftheSmall Farm Program, and Isabella Kenfield, a former staff member. California’s New Green Revolutionis196full-colorpages,andcosts$9.36plustax,shippingandhandling.

Anorderformandmoreinformationareavailableonlineatucanr.org/green_revolution.

AnyadditionalquestionscanbedirectedtotheSmallFarmCen-ter,[email protected](530)752-8136.

Farmers market resources now onlineSeveralpopularpublicationsformanagersandvendorsof

farmersmarketsarenowavailableasfreedownloadsfromtheUCSmallFarmProgram.

PrintcopiesofeachbookarestillavailablefromtheSmallFarmCenter,thoughsomeofthetitlesareinlimitedsupply.Ordersforprintedcopiesaretakenbye-mail,phoneorfax.

The five newly availablebookscaneachbedownloadedasindividualPDFs.Manyofthelongerbooksarealsoavailableinachapter-by-chapterformat,forfasterdownloads.

Thetitlesnowavailabletoreadonlineinclude:•Starting a New Farmers Market • Management Skills for Market Managers • Growing Your Farmers Market • Food Safety at Farmers Markets and Agritourism

Venues • Guide to Managing Risks and Liability at California

Certified Farmers Markets TheUCSmallFarmProgramwasanearlyproponent

offarmersmarketsandtheprofessionoffarmersmarketmanagers.Fordescriptionsofeachbookandcurrentfarm-ersmarketresources,visitourFarmersMarketswebpageatwww.sfc.ucdavis.edu/farmers_market.

Nominations are now open for the 2009 Pedro Ilic Awards, given each year to an outstanding farmer and to an outstanding educator.

Nominations are online at ucanr.org/ilic-award. The deadline is Jan. 12, 2009.

Winners of the 2009 Pedro Ilic Awards will be honored at the California Small Farm Conference, March 1-3 in Sacramento. Honorees will also receive a scholarship to the conference.

The Pedro Ilic awards are named for the Fresno County small-scale farm advisor whose untimely death in 1994 prompted the decision to annually honor those who carry out his legacy of personal commitment to small-scale and family farming. The awards were established in recognition and memory of Ilic’s dedication and innovation.

A successful nominee: • envisions what can be done and has the imagination,

energy, and intellect to translate that vision into a suc-cessful activity;

• is part of the solution, not of the problem; critical in thinking, but constructive in approach;

• is an advocate and risk taker; • is an effective teacher, instills self-esteem in others and

constantly encourages others; • is a dedicated professional who believes in his/her work; • has determination, exuberance, high energy, and genu-

ine friendliness for all people, with the conviction that the smallest is as important as the biggest; and

• has high personal and family values.

For more information, visit www.sfc.ucdavis.edu/awards

1�

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Small Farm News Volume 3 • 2008

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The University of California prohibits discrimination or harassment of any person on the basis of race, color, national origin, religion, sex, gender identity, pregnancy (including childbirth, and medical conditions related to pregnancy or childbirth), physical or mental disability, medical condition (cancer-related or genetic characteristics), ancestry, marital status, age, sexual orientation, citizenship, or service in the uniformed services (as defined by the Uniformed Services Employment and Reemployment Rights Act of 1994: service in the uniformed services includes membership, application for membership, performance of service, application for service, or obligation for service in the uniformed services) in any of its programs or activities. University policy also prohibits reprisal or retaliation against any person in any of its programs or activities for making a complaint of discrimination or sexual harassment or for using or participating in the investigation or resolution process of any such complaint. University policy is intended to be consistent with the provisions of applicable State and Federal laws. Inquiries regarding the University’s nondiscrimination policies may be directed to the Affirmative Action/Equal Opportunity Director, University of California, Agriculture and Natural Resources, 1111 Franklin Street, 6th Floor, Oakland, CA 94607, (510) 987-0096.

Twenty-Second

California SmallFarm ConferenceMarch 1-3, 2009 ~ Sacramento, CA

The state's premier gatheringof small farmers and those who support them.

Workshops for new farmers, farmers' market managers and experienced farmers.Spanish and Hmong translation available.

To learn more: 888-712-4188 orwww.californiafarmconference.com

– Scholarships Available until December 31, 2008 –

Community Outreach & Assistance Partnership

Join us at the annual statewide conference for small-scale farmers

StaffandadvisorsoftheUCSmallFarmProgramwillsharetheirexpertisewithhundredsoffarmers,ranchers,farmers

marketmanagers,andstudentsatthe22ndconveningoftheCaliforniaSmallFarmConference,March1-3inSacramento.

Themesforthisyear’sworkshopsincludeproductionstrategies,marketingtechniques,agriculturalhottopics,resourceconservationandfarmersmarketinnovations.

As a major organizing sponsor, this year the UC Small Farm Program is organizing short courses and tourson“CherryProductionandMarketing:Avoidingthepits,reapingjuicyrewards”and“FarmingInandAroundCities.”

UCSmallFarmWorkgroupacademicswillalsobeorganizing and speaking at workshops on small-scale livestock,urbanagriculture,equipmentforsmallfarmsandregionalmarketingprograms.

SeeyouinSacramento!