2009 04 new asp presentation

8/14/2019 2009 04 NEW ASP Presentation

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The Mobile Giving Foundation Enabling the Mobile Channel for Charitable Giving


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Mission Statement

The Mobile Giving Foundation brings the power

and reach of mobile phones to non profitorganizations as a new fundraising and donor


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The Numbers

$200+ billion Donations from individuals peryear

1.6 million Non Profit Organizations

24% of US individual donors give less than$100

260+ million mobile subscribers in the US

68% of 18-24 and 37% of 35-44 use messaging $300k raised in first year of ONLINE giving in


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Benefits to Non Profit Organizations 100% pass through

Easy to implement

Adds new base of givers

Engages donors

Empowers young donors

Impulsive Gifts


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MGF Operational Role

Develop the mobile giving channel Establish standards

Manage message delivery

Certify non profits and application partners

Operate remittance clearing house

Ensure compliance and create TRUST

Educate consumers ROI for Charities

Fund research and publish metrics

2008

2009


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Non Profit Org

Non Profit Org

Carriers

Carriers

Application Service

Provider

Application Service

Provider

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Going to Market

Non ProfitOrganization

Application Service

Provider (ASP)

Carriers

NPO selects ASPpartner andsigns contract

ASP provides

mobile expertise,tools and

MGF certifies NPOand campaigns

and is hold liableby the carriers

Carriers provideaccess and billing to


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Distribution of FundsDonor contribution

Mobile Carriers

Mobile Giving Foundation

Non Profit Org

Donors confirmedresponse to call toaction triggers apremium charge on the

Carrier collects

donation and remits

MGF reconciles donorpledges with carrier paymentsby campaign and keyword.

MGF remits paymentsto recipient NPOs


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The Non-Profits

We went from 1 NPO in February08 raising $10,000 to 151 NPOsin December 08 and haveanother 200 in queue for


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Example Call to Action

http://www.att.com/gen/press-room?pid=2875
http://www.att.com/gen/press-room?pid=2875http://www.att.com/gen/press-room?pid=2875


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2008 Campaign Highlights Participation rates ranging from 1.5% to 15%

Multiple campaigns reporting mobile exceeding on-line

Micro donation is proving to be an incremental add

Demographics suggest younger (18-34) and femaledonors

Largest mobile giving campaign showed response toemergency need

Second largest was driven by interactive televisioncall to action during telethon

The more personal the venue or call to action thebetter the response

The larger the venue the greater the need to prime


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Examples of Successful Campaigns

By Pledges$190,000 Emergency Relief (Push Text Promotion to opt-in list)$124,500 Children relief agency (6 hour cable telethon with 4

mobile CTAs)

$60,000 Cancer research effort (multi platform integration)

$50,000 Aids relief effort for children in Africa (concert venue)

By Awareness (by press and general feedback)United Way (NFL and Super Bowl ad)

Stand Up To Cancer (MLB, NBC, ABC, CBS, celebrities)

Keep a Child Alive (Alicia Keys concert series)

Childrens National Medical Center (MLB, print, radio, in venue)

Food Lifeline (FOX television holiday promotion)

Share Our Strength (AT&T promotion)


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Sample Campaigns CTA


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MGF Donor Receipt


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Broaden

Reach

Users Become Activis

Engage Audiences

Drive Fundraising

SummaryMobile as New Charitable,

Outreach & Interaction

Fundraising Channel


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Contact InformationMobile Giving Foundation

225 108th Avenue NE, Suit 570

Bellevue, Washington 98004

www.MobileGiving.org

Christian Zimmern,

VP Partnerships

Fairfax, VA571-213-6777

[email protected]

[email protected]
http://www.mobilegiving.org/mailto:[email protected]:[email protected]:[email protected]:[email protected]://www.mobilegiving.org/

2009 04 new asp presentation

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