Simple, Inexpensive, Effective:

Ideas for Upgrading Your Web Presence

PBRN Convocation 2009Luke RosenbergerOctober 10, 2009

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Take-away points

• Website ≠ billboard• Website > pamphlet• Web presence > website• Information streams > static content• Small pieces, loosely joined

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An entire information network begins with...

Youmap it

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Recognize information streams

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RSSXMLAtomJSONRDF

...and even...Twitter

Plug into information streams......with widgets!

• Prebuilt widgets

• Generic widgets for RSS

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Create your own info streams

• Weblog systems (i.e. WordPress)

• Microblogging (i.e. Twitter)

• Social bookmarking (i.e. Delicious)

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Combine streams into website

Free website creation tools that allow for incorporation of widgets & streams:

oWordPressoGoogle SitesoWeeblyoOffice Live Small Business

Build in ability to update content directly or dynamically in an outsourced website

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Extend streams beyond website

• Use RSS to feed content to/from different elements of web presenceoFacebookoTwitteroBlog

• Promote your RSS/Twitter feeds throughout web presence

• Explore opportunities to extend your feeds to others' websites

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Take-away points (review)

• Website ≠ billboard• Website > pamphlet• Web presence > website• Information streams > static content• Small pieces, loosely joined

http://bit.ly/PBRNcon

Questions?

• web: http://bit.ly/PBRNcon

• email: rosenberger@uthscsa.edu or lukethelibrarian@gmail.com

• twitter: http://twitter.com/lukelibrarian or @lukelibrarian

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