2009-2010 REPORT TO THE COMMUNITY

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TABLE OF CONTENTSBoard of Directors 4Letter from Executive Director and Board Chairman 5Inner City High 7Supporting Youth 9Supporting Education 11 Supporting Health & Wellness 13Fundraising 15In the Community 17EOCF Beneficiaries 20Financials 22

EOCF supports children’s nutrition program.

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2009-2010 BOARD OF DIRECTORS

Zainul MawjiTELUS

Terry O’FlynnPrism Flow ProductsHeidi Pisani

Oilers Ladies

Dave MowatATB FinancialPatrick LaForge

Edmonton Oilers Hockey Club

Kevin LoweEdmonton Oilers

Hockey Club Michael BobroffAquila Productions

Bruce A. SavilleChair, EOCF

Doug RutherfordCorus Radio Edmonton

Linda BanisterBanister Research &

Consulting Inc.

Sam AbouhassanSam AbouhassanCustom Clothiers

Natalie MincklerExecutive Director, EOCF

Carmen LobergCalgary

Naseem BashirWilliams Engineering

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LETTER FROM EXECUTIVE DIRECTOR AND BOARD CHAIRMAN

Bruce A. Saville Natalie Minckler

It has now been 9 years since the Edmonton Oilers Community Foundation was formed and today we are exceptionally proud of the things we’ve accomplished. Perhaps our greatest achievement is the fact that the Edmonton Oilers Community Foundation has gifted over $12.5 MILLION dollars to help many worthwhile endeavors in our community.

The Edmonton Oilers Community Foundation is now firmly established as a difference maker in Oil Country, and the most unique part of our efforts is that we receive a significant amount of help from the Oilers players, management, coaches, and staff.

But the real strength behind our success is the generosity of the Fans in Oil Country. While we all recognize the importance of providing support to fundraising efforts, the real giving is done by you.

So we say thank you. Thank you for recognizing that we are reinvesting in our community. Thank you for helping us gain momentum and achieve the kind of successes we have enjoyed. Thank you for being so generous in order that together we do the right things to help – year after year.

Our work is just beginning. We look forward to your continued support.

6Students of Inner City High School enjoy the Annual Christmas Luncheon, hosted by the Oilers and the EOCF.6

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INNER CITY HIGH SCHOOLTHE EOCF LEGACY PROJECT

For youth who come from broken homes and lives rooted in the street, finding something that’s constant and stable can be difficult – but vitally important. In downtown Edmonton, the steadying force is a humble building called Inner City High School. Housed in the Boyle Street Community League, the school has become both a safe haven and a way out for many at-risk youth.

Accredited by Alberta Learning, Inner City High School offers youth an academic and arts-based focus – and an alternative route to achieving a high school diploma. But just as important, the school offers youth help with everything from finding appropriate accommodation to counseling, to food and medical care. Dr. Joe Cloutier – Inner City High School’s Director – says the school’s mandate has to be large in order to succeed. “Without taking care of their lives, as a whole, we have no hope of giving them an education,” he says. “We are building bonds of trust by saying ‘You don’t have to worry about this anymore.” In some cases, the work will be nothing short of life-saving.

Currently, Inner City High School’s space is startlingly

limited. A few rooms in the current facility must each serve many different functions, putting a strain on and limiting this unique and necessary learning environment. In addition, accommodation for the school’s students – a primary ingredient for success - does not exist, keeping these high-risk youth from fully focusing on completing school. With no fixed address, the goal of a high school diploma is more than just an academic challenge.

But all that will soon change with the Edmonton Oilers Community Foundation’s (EOCF) commitment to redeveloping Inner City High School. With the assistance of Edmonton-based architects, DIALOG, and principal architect Donna Clare, the EOCF is working to create a new school that will bring the hopes and dreams of its students to life; in short, providing a place for students of divergent cultures and socio-economic backgrounds to experience the empowerment that comes with a high school education.

The new facility has the potential to support Edmonton’s inner city youth on many levels. It will provide a safe

and inspiring place with a strong sense of community, one that goes beyond basic education to address the many complex needs of youth at risk.

Oilers players have developed an affinity with the school and its story. The players have really embraced Inner City High School, though some of the students initially had a hard time understanding why these players cared about them, explains Bruce A. Saville, Board Chair of the EOCF. But they do it because they believe in it. As a testament to the connection Oil Country has to its team, attendance at the school has gone up and remained steady since the EOCF and Oilers became involved. “The EOCF obviously helps out enormously with funding,” says Dr. Cloutier. “But I think the involvement the Oilers players have shown, demonstrates a lot about their character and compassion to ensuring everyone succeeds.”

NET PROCEEDS FROM THE EOCF’S WINNER’S

CHOICE LOTTERY ARE ALLOCATED TO THE

REDEVELOPMENT OF INNER CITY HIGH SCHOOL.

FACT

8Shawn Horcoff signs an autograph for a new friend at Horcoff’s Heroes.8

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SUPPORTING YOUTH

Thanks to the generosity of Edmonton Oilers, Edmonton Oil Kings and Edmonton Capitals ticket holders across Oil Country, the Edmonton Oilers Community Foundation was able to provide game tickets to over 50 registered children’s charities. These tickets give children facing extraordinary challenges, the chance to experience live professional sporting events at Rexall Place and Telus Field.Donors receive a tax receipt for the face value of the game tickets donated.

IN 2009-2010 OVER 4,500 KIDS ATTENDED

HOCKEY AND BASEBALL GAMES COURTESY

OF THE SEATS FOR KIDS PROGRAM.

FACT

SEATS FOR KIDS

HORCOFF’S HEROES

Edmonton Oilers Captain Shawn Horcoff and his wife, Cindy continue with their generosity. Every year, the Horcoffs purchase a block of tickets to 20 Oilers games throughout the season and graciously donate the tickets to children’s charities. Before these games, children and their chaperones are given the opportunity to meet Shawn for autographs and pictures. Each child also receives a Horcoff’s Heroes t-shirt and a voucher for a pop and hot dog at the game.

10ICE school students enjoy a skating day at Rexall Place.10

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SUPPORTING EDUCATION

SCHOLARSHIPSOne of the EOCF’s pillars of support is expanding educational opportunities for people in and around Oil Country. Since 2001, the EOCF has provided over $240,000 in post secondary scholarships. Annually scholarships are provided at the following post-secondary institutions:

NorQuest CollegeUniversity of Alberta Northern Alberta Institute of Technology Grant MacEwan University

SINCE ICE SCHOOL’S INCEPTION

STARTED IN 2002, OVER 4,100

STUDENTS HAVE ATTENDED

THE PROGRAM. FACT

ICE SCHOOLUp on level four of Rexall Place is the ICE (In Class Education) School classroom. From there, teachers and students venture out to explore the fascinating working world of that building, the Oilers family of teams and the rest of Northlands. The program is one of Edmonton’s site-based educational opportunities called Inquiring Minds.

During 2009-2010, 590 kids from 27 classes with 31 teachers attended ICE School and had the chance to connect learning with real life, including an opportunity to skate at Rexall Place! One of the firsts for ICE School 2009-2010 was the participation of a class from the Alberta School for the Deaf who traveled each day with their teacher and aide on the LRT and were facilitated on their learning journey by two sign interpreters. Another first was the opportunity for five grade two classes who came to Rexall for two days in September and then spent three days in May or June at Telus Field, learning about baseball and the historic river valley.

SHARE A BOOK

Books stir the senses, inspire the imagination, and spark a love of reading that can last a lifetime; they are essential to lifelong development, and yet many children from low-income families have no books or very few books at home to call their own. The EOCF’s Share A Book program is a literacy program which gives children from low-income families the opportunity to experience the magic and joy of reading at home by providing students new books and a book bag.

During 2009-2010, the EOCF joined with the Edmonton Journal Raise a Reader program to bring Share A Book to over 2,200 grade one students. For many students, these were the first books they had ever owned. The Share A Book program ensures that the joy of reading is not limited to a student’s financial means.

The EOCF was also an active participant in the annual Raise a Reader Day, with several prominent members of the Hockey Club and Foundation lending a hand to sell Edmonton Journal newspapers to raise funds for the program.

12The Oilers Ladies display scarves they sold for the Rally Against Cancer fundraiser at Rexall Place.12

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SUPPORTING HEALTH AND WELLNESSThroughout the season, the EOCF partners with Oilers players and their wives and girlfriends to produce a number of highly successful special events. In addition to contributing many hours to their personal charitable interests, the Oilers Ladies help to ensure the success of many fundraising events at Rexall Place. With your support, the Oilers Ladies raised over $315,000 for charitable groups in our community.

Rally Against Cancer in support of the Alberta Caner Foundation and the Kids With Cancer Society. Oilers retro scarves complete with signed player cards were available for purchase.

Ornaments of Hope in support of the Edmonton Christmas Bureau during the holiday season. Christmas ornaments individually signed by each of the Oilers players were available for fans to purchase.

Shirts Off Our Backs, presented by Stantec gave fans the chance to win one of 25 game worn, autographed Oilers jerseys. The spirit of giving was alive at Rexall Place, with net proceeds supporting Joey’s Home, the Winnifred Stewart Association & Habitat For Humanity.

Oilers Favourite Things in support of Wings of Providence and Suit Yourself. Baskets of each player’s favourite things were auctioned off throughout the season and included items like autographed jerseys, golf and fishing outings with Oilers players and gift certificates to players’ favourite restaurants.

E D M O N T O N O I L E R S C O M M U N I T Y F O U N D A T I O N

DURING THE 2009-2010 SEASON, THE EDMONTON

OILERS LADIES RAISED HUNDREDS OF THOUSANDS

OF DOLLARS FOR CHARITABLE GROUPS IN OUR

COMMUNITY.FACT

Proceeds are in support ofPresented by

14Ales Hemsky visits a young patient at the Stollery Children’s Hospital.14

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FUNDRAISINGWINNER’S CHOICE LOTTERYIn 2009-2010, the EOCF launched their second annual Winner’s Choice Lottery. Winners had the option of choosing the prize or the cash on all major prizes. The Grand Prize was a fully furnished landscaped estate home or $2.5 million cash! Net proceeds from the Winner’s Choice Lottery are directed to the redevelopment of Edmonton’s Inner City High School.

COMMUNITY CORNERGame night auctions at Community Corner locations at Rexall Place continue to provide Oilers and Oil Kings fans with the chance to bid on collectible, autographed sports memorabilia. Funds raised through this initiative continue to support various Foundation programs.

ONLINE AUCTIONSThe EOCF hosts several online auctions throughout the season. These events feature many one-of-a-kind souvenir and collectible items not available anywhere else. In the past year, these auctions raised over $127,000 for the EOCF.

50/50 With over 1.2 million tickets sold at Oilers home games, our 50/50 program continues to be one of the most successful fundraising programs in the NHL. While the EOCF also benefits from ticket sales, these 24 charities raised over $280,000 for their causes.

Angels Anonymous ConnectionBig Brothers Big Sisters of Edmonton & AreaBonnyville Centennial Centre “Ice School”Boys & Girls Club of WetaskiwinCanadian Cystic Fibrosis FoundationCanadian Paraplegic AssociationCentre for Autism Services AlbertaDogs with WingsGRIT Society of EdmontonHinton Friendship Centre Society

Little Bits Therapeutic Riding Association

In addition, 50/50 ticket sales also supported minor hockey, ringette and women’s hockey associations in and around the Edmonton area. In 2009-2010 a total of $580,000 was raised for the following groups:

Beaumont Amateur Hockey AssociationBoyle Minor Hockey AssociationBruderheim Minor Sports AssociationEdmonton Minor Hockey AssociationFriends of RingetteGriffin’s Athletic ClubLloydminister Minor Hockey AssociationMorinville and District Minor Hockey AssociationNew Sarepta Minor Hockey Association

Panda’s Hockey Alumni SocietyRingette AlbertaSherwood Park Ringette AssociationSt. Albert Minor Hockey AssociationStrathcona Minor Hockey AssociationTofield Minor Hockey AssociationWestlock & District Minor Hockey AssociationWetaskiwin Minor Hockey Association

Muscular Dystrophy CanadaNorthern Alberta Brain Injury Society (NABIS)Society for Assisted Cooperative Recovery from Eating Disorders (SACRED)Society for Safe & Caring Schools & CommunitiesSpecial Olympics EdmontonSt. Albert Parents’ Place AssociationStageworks Academy of the Performing ArtsThe Alzheimer Society of Alberta & NWTThe Society for Selections: A Career Support Service

YOUCAN

DURING 2009-2010, OUR 50/50 PROGRAM GENERATED OVER $280,000 FOR CHARITABLE GROUPS AND OVER $580,000 FOR MINOR HOCKEY. THAT’S IN ADDITION TO THE $1.3 MILLION PAID OUT TO WINNERS.FA

CT

COMMUNITYCORNER

16Tom Gilbert comparing notes with a youngster at the Oilers Annual Skills Competition.16

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IN THE COMMUNITYEach and every season, the Edmonton Oilers make a commitment to being strong community partners. Through this commitment, the organization, players, and staff participate in a number of different fundraisers, community programs and initiatives.

SKILLS COMPETITION The Edmonton Oilers Skills Competition presented by Reebok is a fan focused event that pits Oilers players against each other in an exciting demonstration of hockey skills. Fans pack Rexall Place to find out which Oilers player has the hardest shot, who is the fastest skater and a whole lot more. Funds raised through this event continue to support various Foundation programs.

MOVEMBER The Oilers organization joined forces with the Movember movement raising over $25,000 for Prostate Cancer Canada. Eight Oilers players, the entire Oil Kings roster and 19 staff members spent the month of November growing moustaches while raising funds for a very important cause.

DURING THE 2009-10 SEASON, OILERS

PLAYERS PARTICIPATED IN OVER 75

COMMUNITY APPEARENCES.

FACT

18Oilers Ladies take part at the Habitat for Humanity Build.18

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IN THE COMMUNITYREAD IN WEEK The entire team of Oilers visited over 21 schools in Oil Country to promote literacy during Read In Week. During the Oilers visit, students have the opportunity to interact with players in a classroom and share their enthusiasm of literacy and reading.

HABITAT FOR HUMANITYThe Edmonton Oilers Community Foundation in partnership with Oilers Ladies headed to Fort Saskatchewan to participate in their second Habitat for Humanity build. Habitat for Humanity is an independent, charitable, faith-based housing program dedicated to the elimination of poverty housing by building homes in partnership with families in need. Every year, Oilers ladies lend a hand to help with the build.

DURING THE 2009-10 SEASON, EOCF SUPPORTED

OVER 135 CHARITABLE ORGANIZATIONS.

FACT

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ABC Headstart

Ace Bailey Children’s Foundation

Alberta Adaptabilities Association

Alberta Cancer Foundation (Cross Cancer Institute)

Alberta Caregivers Association

Alzheimer Society of Alberta and NWT

Angels Anonymous Connection

Association Supporting Choices of People, Edson

Big Brothers Big Sisters of Cold Lake

Big Brothers Big Sisters of Edmonton & Area

Bissell Centre

Bonnyville Centennial Centre (Ice School)

Bosco Homes

Boys & Girls Club of Wetaskiwin

Boys & Girls Clubs of Edmonton

Brain Tumour Foundation of Canada

Breakfast for Learning Alberta (Canadian Living Foundation)

Camrose Open Door Association

Canadian Association for Disabled Skiing - Alberta

Canadian Cancer Society - Fort McMurrary Unit

Canadian Cancer Society - Nova Scotia

Canadian Cystic Fibrosis Foundation - Edm. Chapter

Canadian Hard of Hearing Association - Edmonton Branch

Canadian Liver Foundation - Edmonton

Canadian Native Friendship Centre

Canadian Paraplegic Association (Alberta)

Canadian Skin Cancer Foundation

Centre for Autism Services Alberta

Christmas Bureau of Edmonton

CNIB - Edmonton

Community Options-Society for Children & Families

Compassion House Foundation

Concordia University College of Alberta

Crime Stoppers Association of Edmonton & N. Alberta

Crohn’s & Colitis Foundation of Canada (Edmonton)

Dave Hancock Charity Golf Classic for Success By 6

Diakonos Retreat Society - Edmonton Chapter

Dogs with Wings Assistance Dog Society

Dr. Margaret Savage Crisis Centre

Dreams Take Flight

Edmonton City Centre Church Corporation (E4C)

Edmonton Community Foundation

Edmonton Garrison Military Family Resource Centre

Edmonton Humane Society

Edmonton Inner City Children’s Project Society

Edmonton Sun Christmas Charity Auction

Edmonton Wardrobe for Women in Need Association

Edmonton Women’s Shelter Ltd. (WIN House)

Edmonton’s Food Bank

Elves Special Needs Society

Falher Recreation Development Society

Firefighters Burn Treatment Society - Edmonton

Fort McMurray Family Crisis Society

Fort McMurray Victim Services

Friends of Bertha Kennedy Catholic School Society

Friends of PAAFE

Getting Ready For Inclusion Today (The GRIT Program) Society

Girl Guides of Canada - 97th Pathfinder Unit

Gordon Russell’s Crystal Kids Youth Centre

Grande Prairie & Distrci Grief Support Association

Grant MacEwan University Foundation

Habitat for Humanity Edmonton

Heart & Stroke Foundation of AB, NWT & Nunavut

Heartland Youth Center

Hinton Friendship Centre Society

Hinton Historical Tracks & Trails Society

EOCF BENEFICIARIESThe Edmonton Oilers Community Foundation supports a long list of organizations – either through cash or in-kind contributions – in and around Oil Country. These include:

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Hockey for Hubbs

Hope Foundation of Alberta

Hope Haven

Hope Mission

Horizons Centre

Tanner Hubbs

Inner City Youth Development Association

Juvenile Diabetes Research Foundation

KARA Family Resource Centre

Kids on Track

Kids Up Front Foundation (Edmonton)

Kids With Cancer Society

KidSport Society of Alberta

Lakeland Fetal Alcohol Spectrum Disorder Society (Cold Lake)

Linking Generations Society of Alberta

Little Bits Therapeutic Riding Association

Little Warriors

Lloydminster Region Health Foundation

MADD Mothers Against Drunk Driving

McDougall House Association

McMan Youth, Family & Community Services Assoc.

Meals on Wheels

Multiple Sclerosis Society of Canada - Edmonton

Muscular Dystrophy Canada - Prairie Office

NAIT

Nina Haggerty Centre for the Arts

NorQuest College Foundation

Northern Alberta Brain Injury Society (NABIS)

Northern Lights Regional Health Foundation

Old Strathcona Youth Society

Pet Therapy Society of Northern Alberta

Portage College

Prostate Cancer Canada

Red Deer College

Red Deer Regional Health Foundation

Reflections Empowering People to Succeed

Ronald McDonald House - Northern Alberta

Shepherd’s Care Foundation

Shooting Stars Foundation

Sleeping Children Around the World

Society for Stageworks Academy of the Performing Arts

Special Olympics - Edmonton

St. Albert Parents’ Place Assoc.

Stollery Children’s Hospital Foundation

Strathcona Christmas Bureau

Students International Health Association

Sturgeon Community Hospital Foundation

Terry Fox Run - Edmonton

The Community Association for Lasting Success

The Good Samaritan Society

The Kidney Foundation of Canada - Red Deer & District

The Mustard Seed Edmonton

The Salvation Army - Edmonton Auxiliary

The Society for Safe & Caring Schools & Communities

The Society for Selections: A Career Support Service

United Way of Fort McMurray

United Way of the Alberta Capital Region

University of Alberta - External Relations

University of Alberta - Faculty of Phys. Ed. and Recreation

University of Alberta - Steadward Centre

University of Alberta - Campus Food Bank

Victim Services Society of Stony Plain, Spruce Grove & Dist.

Voice for Hearing Impaired Children

Wings of Providence

Winnifred Stewart Association

Yellowhead Central Santa’s Anonymous

YOUCAN Edmonton

Youth Emergency Shelter Society

YWCA of Edmonton

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FINANCIALS2010 2009

REVENUE IN HUNDREDS OF THOUSANDS (,000)

Lottery $6,101 $ 7,217 Game Night 50/50 1,259 1,310 General Fundraising 1,066 1,117 Community Corner 520 603 Online Auction 171 224 Interest Revenue 36 104

TOTAL REVENUES 9,153 10,575

EXPENSES IN HUNDREDS OF THOUSANDS (,000)

Lottery 5,302 5,38450/50 Prize Payouts 652 680 Community Corner & Auctions 361 464Administrative Costs 203 207General Fundraising 169 199 Legacy Project 83 39

TOTAL EXPENSES 6,770 6,973

EXCESS FROM OPERATIONS 2,383 3,602

DISBURSEMENTS Charitable Activities 1,396 1,521 ICE School 100 97

EXCESS (DEFICIT) AFTER DISBURSEMENTS $887 $1,984

*majority of Excess allocated to Legacy Fund. Total Legacy Fund totals $4.8 million as at June 30, 2010.

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11230 110 StreetEdmonton, AB T5G 3H7Phone: 780-409-5939Fax: 780-409-5823oilersfoundation.ca