2009 - 2010 social trends marketing communication media creativity design by pourquoi tu cours...
DESCRIPTION
The strategic planners of pourquoi tu cours (the ideas agency) have identified 4 major social trends for 2009 and 2010. 1st social trend : Self Accomplishment - Recentring on oneself - The need for doing things - Conscience awakening Second social trend : Interactive Identity - Open Identity - Co constructed Identity - Active Identity - Augmented Identity The 3rd social trend : Networking - People like us - Activation links - Interpersonal links - Influence nodes 4th social trend : Collective automation: - Shared activity spaces - Action communities - Open access - Geolocalisation - Technological automation Pourquoi tu cours (the ideas agency) is a strategic planning agency run by Jérémy Dumont that helps brand managers develop strategies designed for the new interactive generation on and offline (our 2.0 strategic planning services). We have enabled companies such as iDTGV, Orange, LVMH, Crédit Coopératif to function as one dynamic network to increase their performance, to practice open innovation to develop new products and services, to engage consumers in new relationships through advertising, to build social platforms to better interact with stakeholders comunities or to integrate social media in their strategies. At the forefront of innovation, our exchange platform, PSST(opinions and trends 2.0), is the place where 60 000 professionals working in marketing, communication, media and design interact to share ideas and master 2.0 innovations. - Professionals with different skills and fields of expertise gather in our think tank courts circuits to deliver innovative thinking in tune with emerging social trends and quickly operational in any economic sector. - Once a month, les apéros du jeudi make people and ideas collide in Paris. Each event is a collective experience in the continuity of the courts circuits trend report of the moment. - Contagious ideas gathers 2.0 ideas from strategic planners around the world : in partnership with contagious magazine. You can receive every week our PSST (2.0 trends and opinions) newsletter in english: contact at psst.frTRANSCRIPT
2009 SOCIAL TRENDSMarketing, Communication, Media, Creation, design
Crédit photo : Vincent Debanne
WHO IS pourquoi tu cours ?
THE 4 MAJOR SOCIAL TRENDS !
WHO IS pourquoi tu cours ?
Let’s have a look at pourquoi tu cours through google
2.0 strategic planning : ask the experts !
2.0 strategic planning for a digital world
Our clients : Orange labs
Our clients : Casino
We help brands adopt 2.0
Our clients : idtgv
Our clients : crédit coopératif
PSST, a 60 000 professionals plateform + newsletter
PSST = courts circuits + les apéros du jeudi + le vide poches
Courts circuits : think tank
Courts circuits, think tank w/ 700 professionals
Les apéros du jeudi monthly events
Les aperos du jeudi, monthly 400 people events
7 blogs : innovation, marketing, communication, media, international
Le vide poches, 7 blogs
7 blogs : innovation, marketing, communication, media, international
Contagious ideas …our international blog.
blogs
pourquoi tu cours, 8 rue Myrha, 75018 PARIS
4 MAJORS TRENDS
4 major phenomenonsSelf accomplishmentInteractive identity
The networksThe autonomy
4 major phenomenonsSelf accomplishmentInteractive identity
The networksThe autonomy
- Recentring on oneself- The need for doing things - Conscience awakening
1st phenomenon
Self Accomplishment
In a time of traditional points of reference collapsing, (family, school, religion, politics, corporate) people are searching for new models.
While society is a real mosaic of people, meaning emerges from each and every one of us. The new ethic values are well on their way to integration, everyone finding it’s own way of doing things.
The self accomplishment is- self thinking but not self compliance- self projection, in a creative way- being coherent in all life’s aspects
The new ethic values are on their way to integration
Recentring on oneself (while connected to the world)Holistic personal equilibrium, quality of life, BEING YOURSEL, diversity, the « me/us »
Hiving, major trend in interior design
The need for doing things« Doing things » in order to learn and gain autonomy
Actology, DIY guides for doing things
Wall e : ecology and human emotions
Awakening conscienceBecoming aware of interdependence and life specific needs : towards a responsible and spiritual development
- Open Identity- Co constructed Identity- Active Identity- Augmented Identity
second phenomenon
Interactive Identity
- A new way of relating to ourselvesEmpowerment : never before have we been so free to choose WHO we want to be, WHAT we want to do, and being able to do it with WHOM we want.- A new relation with TimeInstantaneity : we are instantly in the moment, engaged in the present action- A new sense of spaceHypermobility = more physical mobility and mental projection
The new means of communication enableus to live our life the way we want: from “consumer 2.0” to active identity
Open IdentityPresenting oneself in words and images and opening up conversations (not using an avatar).
Seth Godin’s blog : a blog to talk about marketing, respect, and the ways ideas spread
Co-constructed Personal Identity Identity is being edited live, on line, with others
t emmanuel vivier personal Facebook page is a space he shares with other people
Active IdentityBeing able to instantly share what you are doing with the people around you : Activity as a Social Signal
Twitter. the micro-blogging that allows you to keep informed all those
who wish of your activities.
Augmented IdentityThe material and immaterial overlap.Reality and virtuality get together, synchronizing and mixing each other.
The iPhone gets synchronized with your DEEZER radios anytime you want wherever you want. No
need to own music.
- People like us- Activation links- Interpersonal links- Influence nodes
The 3rd phenomenon
Networking
The 3rd phenomenon
The network: new sense of proximity and distance
Source: semio factory
personal proximity+
geographic proximity+ geographic proximity+
CLOSE ONES COUSINS
DISTANT ONES STRANGERS
Internet makes relations at a distance possible (the most useful and efficient human relationships):- “proximity” not related to geographic distance but to shared values and meanings- at a « distance » that allows beyond imagination openness, without even having to move and enabling new gatherings and relationships models
Internet is the place for “gratuity” : a new sense of service, helping each others.
The network: new sense of proximity and distance
People like usA new category of people considered as « close ones ».
The group against grren washing on ning is a community of interests at the cross-road between professional and personal boundaries
Activation NetworksWe can identify people who are useful at a certain moment, by their tags
A new application « fav mapper » allows connections between us and people like us using specific interest tags.
Interpersonal NetworksPeople are more or less distant, according to their information exchanges
Relations between members of a twitter network, over a few weeks
Source:mp6
The Influence nodesIt is important to analyze who is at the network junctions and facilitating the information spread
The information spreading network of two candidates for the American Presidency
Source:mp6
- Shared activity spaces- Action communities- Open access- Geolocalisation- Technological automation
4th phenomenon
Collective automation:
Veronika Spierenburg
Each person belongs to several communities but is only engaged in one action at on given moment and place.
This is where the notion of action community is coming from: a community engaged in the same action, with the same vision and direction
The challenge for these : becoming more autonomous.
the 4th phenomenon
Groups of people acting as action communities
Shared activity spacesAn activity space is a platform where a group or virtual communities sharing common interests or joint activities can access
Google open office
Action communitiesTaking control of our life in a responsible and collaborative manner …
American express open forum
Open access Communities organize themselves around the realization means: money, information, people …are essential necessities …that can be shared
Wall street journal community
Geolocalization Interaction in the real world facilitated
Peuplade, un des premiers sites à favoriser le passage au réel grâce à la géolocalisation.
Technological automationAutomating a system to its highest performance level
ZIPCAR provides automated sharing
