2009 addy award winners
DESCRIPTION
The Ad Club of Western Massachusetts Addy Award WinnersTRANSCRIPT
WelcomeWelcome
THE SPONSORSThe Republican
MassLiveHampden Bank
New England Promotional MarketingBaystate Regional Sleep Program
Bidwell IDDel Padre Digital
THE SPONSORSElegant Affairs
Zasco ProductionsBusinessWest
Reminder PublicationsThe Valley AdvocateClear Channel Radio
WEIB 106.3 Smooth FM
WelcomeWelcome
Special Thanks
THE DESIGNER & PRINTERPeter Grace
Hadley Printing
Special Thanks
THE COMMITTEEAlta Stark | Chair
Nancy Creed |Judging Gary Czelusniak | Judging | Entries
Barbara PerryKristi Reale
Rick DeBonisJillian Gould
Paul FritzMonica Kapinos
Dawn Creighton
THE JUDGESSusan Cook - Adkins
Mark BazilGregg Steward
Mark BazilProfessor of AdvertisingSavannah College of Art
and DesignGeorgia
The Judges
Susan AdkinsPresident/Creative Director
Adkins & AssociatesTexas
The Judges
Gregg StewardSenior Vice President
DDB | MiamiFlorida
The Judges
SALES PROMOTION01 B Sales Kit
01 C Newsletter02 B Packaging
02 C Packaging Campaign03 D Point-of-Purchase Campaign
01 B Sales Kit
SilverLSHD advertising
Ebtec FolderEbtec
01 B Sales Kit
GoldLSHD advertising
Know Something MoreMestek
01 C Newsletter
BronzeBaystate Health
Bright Ideas for Better LivingBaystate Health
02 B Packaging
Bronzesketchiedesign
Seth GillerSeth Giller: The Trouble with People
02 C Packaging Campaign
GoldBidwell ID
Surly Brewing CompanySurly Beer Cans: Bitter Brew, Coffee Bender
03 D Point-of-Purchase Campaign
GoldBidwell ID
Point 8 PowerPoint 8 Power “All-Star” Tradeshow Promo
03 D Point-of-Purchase Campaign
GoldTSM Design
Westfield BankCommunity Banking Redefined
COLLATERAL MATERIAL05 A Stationery Package
06 B Annual Report, Color07 B Brochure, Color08 B Editorial Spread
08 C Series09 A Poster
10 B Special Event Invitation10 D Special Event Campaign
05 A Stationery Package
SilverLSHD advertising
Ray Stationery PackageMestek
05 A Stationery Package
GoldLSHD advertising
Blue Slate StationeryBlue Slate
06 B Annual Report, Color
BronzeTigerPress
Organic Trade AssociationOrganic Trade Association
06 B Annual Report, Color
SilverLSHD advertising
Osiris Annual ReportOsiris Therapeutics
06 B Annual Report, Color
SilverBaystate Health
Baystate Health 2007 Annual ReportBaystate Health
07 B Brochure, Color
BronzeTigerPress
Bay Path CollegeBay Path College Graduate Programs
07 B Brochure, Color
GoldLSHD advertising
MestekKnow Something More – Ray Boiler brochure
GoldSpringfield College
Under Graduate AdmissionsUnder Graduate Admissions Viewbook
07 B Brochure, Color
Goldchemetal treefrog
chemetal 500 series brochurechemetal
07 B Brochure, Color
08 B Editorial Spread
Silversketchiedesign
The Book of Flashlights, Clover & MilkPilot Books
08 C Series
GoldBidwell ID
Emma: Emma Willard School MagazineEmma Willard School
08 C Series
GoldTigerPress
Purchase CollegePurchase College
09 A Poster
SilverWinstanley Associates
Smith & Wesson History RepeatsSmith & Wesson
10 B Special Event Invitation
GoldHealth New England (HNE)
Teahouse of the Autumn Moon – Bright Nights BallSpirit of Springfield for Bright Nights
10 D Special Event Campaign
SilverTSM Design
Remember These?TSM Design
DIRECT MARKETING11 A Direct, B to B or Consumer, Flat
11 B Direct, B to B or Consumer12 A Direct Campaign, B to B or Consumer,
Flat12 B Direct Campaign, B to B or Consumer
11 A Direct, B to B or Consumer, Flat
BronzeAndrew Associates
Hope & Healing CampaignMercy Medical Center
11 B Direct, B to B or Consumer
GoldTSM Design
Your Company’s DestinyTSM Design
12 A Direct Campaign, B to B or Consumer, Flat
SilverWestern New England College
School of Engineering PostcardsWestern New England College Admissions Office
12 A Direct Campaign, B to B or Consumer, Flat
GoldLSHD advertising
HMC Short Stay Surgery Direct MailerHolyoke Medical Center
12 B Direct Campaign, B to B or Consumer
SilverW. F. Young, Inc.
Giddy Up and Get Down PromotionW.F. Young, Inc.
OUT-OF-HOME15 A Vehicle Graphic Advertising
15 A Vehicle Graphic Advertising
GoldLSHD advertising
Know Something More – Truck GraphicsMestek
NON-TRADTIONAL ADVERTISING20 A Non-Traditional
20 A Non-Traditional
BronzeTSM DesignMagic Wand
Sumner Toner
20 A Non-Traditional
Silverchemetal treefrog
“Che” metalchemetal
CONSUMER OR TRADE PUBLICATION21 B Fractional Page, Color
22 A Full Page22 B Full Page, Color
24 B Campaign, Color
21 B Fractional Page, Color
Bronzechemetal treefrog
treefrog planettreefrog
21 B Fractional Page, Color
Bronzechemetal treefrog
Chemetal Soda Canchemetal
22 A Full Page
SilverW. F. Young, Inc.
Equine America Full Page AdW.F. Young, Inc.
22 B Full Page, Color
BronzeWinstanley Associates
Suddekor 2008Suddekor
24 B Campaign, Color
SilverLSHD advertising
Know Something More – Ray Boiler AdsMestek
24 B Campaign, Color
GoldWinstanley Associates
Smith & Wesson RevolversSmith & Wesson
ADDYTUDEADDYTUDE
THE ENTERTAINERDavid DiLorenzo as
Frank Sinatra
THE ENTERTAINERDavid DiLorenzo
Goomba Comedy CompanyNorth Providence, Rhode Island
NEWSPAPER26 A Fractional Page27 B Full Page, Color
31 C Self-Promotion Campaign
26 A Fractional Page
SilverTSM Design
It’s No Fairy TaleSumner Toner
27 B Full Page, Color
BronzePure Branding LLC
“Joint Pain Loves Women” Newspaper AdBSP Pharma, Inc.
31 C Self-Promotion Campaign
GoldHadley Printing Co.
Help green up our blue marbleHadley Printing Co.
INTERACTIVE MEDIA32 B Website, B to B, HTML
33 A Website, Consumer, Flash33 B Website, Consumer, HTML
34 A Banners / Pop-ups / Screensavers35 Online Campaign
32 B Website, B to B, HTML
SilverAdvertus Media
“Command Attention” WebsiteAdvertus Media, Inc.
33 A Website, Consumer, Flash
SilverLSHD Advertising
Know Something More – Ray boiler websiteMestek
33 A Website, Consumer, Flash
GoldWinstanley Associates
Direct Financial Goals Advisors WebsiteDFG Advisors
33 B Website, Consumer, HTML
BronzePure Branding LLC
Joyn WebsiteBSP Pharma, Inc.
33 B Website, Consumer, HTML
SilverTSM Design
Dietz & Company Architects WebsiteDietz & Company Architects
33 B Website, Consumer, HTML
GoldW. F. Young, Inc.
W. F. Young, Inc. Corporate WebsiteW.F. Young, Inc.
34 A Banners / Pop-ups / Screensavers
GoldWinstanley Associates
SouthWorth PaperRocksSouthworth
35 Online Campaign
GoldBidwell ID
Surly Ads: Angry, Girly, Pissed, BluesSurly Brewing Company
TELEVISION42 B Local
42 B Local
BronzeTSM Design
Good NeighborWestfield Bank
42 B Local
BronzeTSM Design
Common SenseAldenville Credit Union
MIXED/MULTIPLE MEDIA50 National, B to B
51 Local, Consumer
50 National, B to B
Silverchemetal treefrog
Chemetal UltraBrushed Launchchemetal
50 National, B to B
SilverWinstanley Associates
BrainHoneyAgilix
50 National, B to B
SilverLSHD advertising
Know Something More Ray Boiler CampaignMestek
51 Local, Consumer
SilverTSM Design
Community Banking RedefinedWestfield Bank
ADVERTISING FOR THE ARTS & SCIENCES53 C Brochure
53 E Poster53 G Invitation
53 C Brochure
GoldHadley Printing Co.
Bauhaus ModernSmith College Art Museum
53 E Poster
Silversketchiedesign
Faux Pas PresentsFaux Pas Productions
53 G Invitation
BronzeTigerPress
InterpretationsMassMoCA
53 G Invitation
SilverHadley Printing Co.
Bauhaus Modern InviteSmith College Art Museum
PUBLIC SERVICE60 C Brochure60 G Invitation
65 Direct
60 C Brochure
SilverSix Point Creative Works
Welcome HomeHAP Housing
60 G Invitation
BronzeHadley Printing Co.Eat the View Invite
CISA
65 Direct
SilverAndrew Associates
Brightside – “Molly” appealBrightside for Families and Children
ADVERTISING INDUSTRY SELF-PROMOTION
67 C Print67 I Direct
67 J Invitation68 Ad Club Promotion
69 B Mixed Media Campaign
67 C Print
GoldHadley Printing Co.As green as it getsHadley Printing Co.
67 I Direct
SilverWinstanley Associates
Winstanley Economic Stimulus SprayWinstanley Associates
67 J Invitation
BronzeWinstanley AssociatesWinstanley Wacky PaxWinstanley Associates
67 J Invitation
BronzeTSM Design
Forego the BlingTSM Design
67 J Invitation
SilverAndrew Associates
Fresh-GeniusAndrew Associates
68 Ad Club Promotion
SilverWinstanley Associates
ADDY MaterialsAdvertising Club of Western Massachusetts
68 Ad Club Promotion
GoldMarket Mentors
Professional Development Luncheon Series PostcardsAdvertising Club of Western Massachusetts
69 B Mixed Media Campaign
GoldWinstanley AssociatesWinstanley Pet Peeve
Winstanley Associates
ELEMENTS OF ADVERTISING70 Logo
70 Logo
SilverLSHD advertising
Ray LogoMestek
70 Logo
SilverLSHD advertisingGarage Guy Logo
Mestek
JUDGE’S CHOICE AWARDBody of Work - Ray Boiler
LSHD advertising
“To do such good work in such a difficult category really raised the degree of
difficulty to new levels and they reached it.”
Judge’s Choice Award
Judge’s Choice AwardLSHD advertising
Body of Work – Ray Boiler
BEST OF SHOW
“...great in every way……wowed by great concept, continuity,
production…”
10 B Special Event Invitation
Best of ShowHealth New England
Teahouse of the Autumn Moon – Bright Nights BallSpirit of Springfield for Bright Nights
Thank you and Good Night
Thank you and Good Night