2009 Advertising Campaign

Presented By:

Objectives

Target Markets

Primary Markets

Single Women (Between the ages of 25 to 31)

175,500

Homeowners238,300

Dog Lovers283,800

Secondary MarketsCouples

(Between the ages of 25 to 31)

118,800

Single Men(Between the ages of 25 to 31)

42,100

Advertising Selections

Salt Lake Parade of Homes

Dimensional Mail Plus Coupon

E Mail Plus Coupon

Knowledgeable Employees

Promotions

20%

20%

To:

•Lamps•Linens•Outdoor furniture•Rugs •Wall art•Organizers•Place settings•Cushions

Incentives

Timeline

D. Mail

Registry

B.C.A

P.O.H

E-mail

Trib. Wall Art

Recycle

Advertising

P.O.S

Trib. Plac Set.

Trib. Organize

Trib. Cushions

May

Trib. to Lamps

EventsApril

Pet Apprec.

DecemberJune July August September October November

Trib. to linens

Trib. Out. Furn.

Janruary February March

Tib.to Rugs

World Fair

Budget

E. Cost EROI E. IncreaseParade of Homes

Cost to EnterX (2) $12,000Coupons (32,000 @ $.20 ea.)$6,400

Total $18,400 $244,440 $226,040Dimensional Mail# Invites: 3524

Stamps: $.83 ea. $2,925Invite Cost: $.92 ea. $3,242

Total $6,167 $83,880 $77,713

E-MailWeb-Site Management $15,000

Total $15,000 $48,840 $33,840$39,567 $377,160 $337,593

Urbane Marketing 7% of increase $23,631

Estimated Total $63,198 $310,962

Effectiveness

Example:

[ [

Bar Code Tracking

Customer #or P.O.H

Promo. Code