2009 jul 22 social media branding pow
TRANSCRIPT
Web 2.0 Tips Insights and Goals. July 22,2009
Presented by: Stephanie M. Davis to Beacon Hill InstituteFounder: Patriot Games MediaProgram Host, Broadcast Partner, Board Member: RFCRadioBlogger (Massachusetts Matters)
How To Attract Attention
A Question For The AgesSeeing and being seenHearing and being heardKnowing and being knownGetting your message outPast solutions included:
Disintermediation
• Disintermediation is the removal of intermediaries from a process, supply chain or market. (http://moneyterms.co.uk)
• Supplier• Manufacturer• Wholesaler• Retailer• Buyer
Patriot Games Media Overview
• For-profit corp.• Patriot Games
Radio• Interviews• Massachusetts
Matters• News & Comment
My Web 2.0 Objectives
• See and be seen• Hear and be heard• Know and be known• Drive a/the news cycle• Fill a niche, solve a problem• ADD VALUE!!!!!
RFC Radio Overview
• January 2009• Center-right NPR• “Live 365” platform• IPhone accessible• 35 hosts;3 tech
support staff• Live format coming
Conservative Web 2.0 Case Study
• GOALS• Local, state based news reporting• Reporting, reporting,reporting, investigation• Funding Funding Funding• Examples: Michael Brodkorb – Minnesota
Democrats Exposed. Brian Maloney – Radio Equalizer. Jim Hoft – Gateway Pundit.
• Handouts: Accuracy in Media