2009 media - worldsecurity-index2009 media information asia pacific’s largest circulated defence...

Audit Bureau of Circulations

2009MEDIAINFORMATION

A S I A P A C I F I C ’ S L A R G E S T C I R C U L A T E D D E F E N C E M A G A Z I N EA S I A P A C I F I C ’ S L A R G E S T C I R C U L A T E D D E F E N C E M A G A Z I N E

READER PROFILEThe Largest CirculatedDefence Magazine in Asia-Pacific

GOVERNMENT23.09%

ARMED FORCES62.67%

DEFENCE INDUSTRY10.23%

EDUCATION/TRAININGINSTITUTES 3.47%

MISC0.55%

READERSHIP BREAKDOWNCATEGORY OF READERS NUMBERS PERCENTAGEGOVERNMENT 4797 23.09 %Ministry of Defence 3614Others 1183(includes Cabinet Secretariat, NationalDefence Advisory, Otherministries like Finance, Industry, Home Affairs, Prime Minister's /President's Office, Senators, Civil Servants and others...)

ARMED FORCES 13021 62.67 %Army 6127Airforce 3254Navy 2584Others 1056(includes National Guard/Reserves, Military and PoliceIntelligence, Border Forces, Operational Planning and Logistics,Procurement & Evaluation, R & D, etc..)

DEFENCE INDUSTRY 2125 10.23 %Top Executives 1219Managers 906(includes Project & Programme Managers, MarketingManagersand Heads of Departments)

EDUCATION/TRAINING INSTITUTES 721 3.47 %Command and Staff Colleges, Strategic Studies,ResearchAgencies and Training Colleges

MISCELLANEOUS 114 0.55 %

TOTAL 20778 100.00 %

Asian Military Review is an ABC auditedpublication that is read and discussed bymost of the key decision makers and advi-sors to militaries in Asia-Pacific. Since1993, it has become widely recognised asan authoritative provider of unbiased andobjective information to its Asian reader-ship comprising of military, government,industry and academia.

Editorial content comprises capability analy-sis, special reports and relevant news cover-age, from the region, making Asian MilitaryReview the preferred professional reading ofthose working in Asian military and defenceorganisations. AMR's network of experi-enced defence journalists and military writ-ers, provide content that is designed to pro-vide insights and opinions not commonlyfound in other defence journals.

AMR provides more than 180,000 militaryprofessionals, via over 21,000 copies everyissue, in the region with information, opin-ion and facts that allow them to track andunderstand defence developments world-wide, in terms of the equipment, training,organisation and doctrine issues critical tothe creation and sustainment of effectivemilitary forces. The magazine is a provensource by which Asian military professionalsare kept up to date on issues that affect themilitaries’ ability to effect national andinternational defence and security issues.


DISTRIBUTIONAsian Military Review is truly a regional defence publication with an even and balanced distri-bution around all the countries in the Asia and Pacific region. AMR is also distributed in signif-icant numbers at the major international and all regional defence exhibitions and conferences.

Bru

nei

93

Cam

bodia

49

Indones

ia 4

40

Laos

21

Mal

aysi

a 1470

Mya

nm

ar 1

25

Phili

ppin

es 3

70

Sin

gap

ore

2336

Thai

land 2

193

Vie

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214

Ban

gla

des

h 5

2

Bhuta

n 1

4

India

1818

Nep

al 1

00

Paki

stan

481

Sri L

anka

244

Chin

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772

Hong K

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99

Japan

480

Nort

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South

Kore

a 612

Taiw

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57

Mongolia

18

Uzb

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stan

40

New

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12

Aust

ralia

3975

Papua

New

Guin

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02

Oth

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111

Oth

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Countr

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2716

Oth

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Countr

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313

South East Asia South Asia Other Asian CountriesNorth Asia Central Asia Pacific

DISTRIBUTION BREAKDOWNSOUTH EAST ASIA 7311Brunei 93Cambodia 49Indonesia 440Laos 21Malaysia 1470Myanmar 125Philippines 370Singapore 2336Thailand 2193Vietnam 214

SOUTH ASIA 2709Bangladesh 52Bhutan 14India 1818Nepal 100Pakistan 481Sri Lanka 244

NORTH ASIA 2671China (PRC) 772Hong Kong 399

Japan 480North Korea 51South Korea 612Taiwan 357

CENTRAL ASIA 58Mongolia 18Uzbezikstan 40

PACIFIC 5000Australia 3975New Zealand 812Papua New Guinea 102Others 111

Other Asian Countries 313(including Middle-East)

Others (Europe + America) 2716

Total Distribution 20778Stocks and Vouchers 222TOTAL NUMBER OF COPIES 21000


E D I T O R I A L E D I T O R I A L ISSUE 1FEBRUARY 2009

Light Combat/MediumAttack Helicopters:Rotary Wing Strike &Close Air Support

Self-Propelled Artillery:Shooting & Scooting onwheels or tracks

Naval Air Defence:Full Spectrum engagementof airborne threats

CBRN Detection &Defence: Combating theunseen enemy

IAF Modernization:Options in a multi-polarmarketplace

UAV operations inAfghanistan:Lessons for the Asianmarket

ISSUE 2MARCH/APRIL 2009

Airborne Radar:How to embrace the solid-state revolution

AFV Upgrades:Affordable capabilityenhancements to mobility,lethality & survivability

Warship Gun Systems:Layered responses to sur-face & littoral threats

Ground SurveillanceSystems:Multi-spectral solutions inthe land environment

ADF ProgrammeUpdate: Enhancementwhile on operations

The Military’s role in Asia-Pacific HomelandSecurity

ISSUE 3MAY 2009

Trainer Aircraft Market:Basic & Lead-in Trainingwith Light Attack applica-tions

MBT Weapon Systems:Main Guns & Munitions toRemote Weapon Stations

Naval C4I: SituationalAwareness & CombatManagement at Sea

Area Communications:Ensuring formations havesufficient on-the-movebandwidth

Singapore Navy:Leading the way in SE Asia

The OPV and Multi-Rolevessel market:Balancing Ocean GoingCapability with LittoralPersistence

ISSUE 4JUNE/JULY 2009

AirborneReconnaissancePlatforms:UAVs, helicopters & fixedwing solutions to liftingthe fog of war

Small Arms & PersonalDefence Weapons:Core military capabilitiesedge toward revolution

Modern Corvettes:Advanced Littoral & Oceangoing platforms maketheir presence felt

Dismounted SituationalAwareness: Assured nav-igation & battle manage-ment for the soldier

Indonesia Militarybuildup: Military capabili-ties for archipelagicdefence

Russian SubmarineTechnology:Advanced undersea sur-veillance & attack

EXHIBITIONDISTRIBUTION

Aero India, Bangalore,11-15 February 2009

IDEX, Abu Dhabi, UAE,22-26 February 2009


AustralianInternational Airshow,Avalon Victoria, 10-15March 2009

GSA, Singapore, 17-19March 2009

IDEF, Turkey, Istanbul27-30 April 2009


IDET, Czech Republic,5-7 May 2009

IMDEX,Singapore, 12-14 May 2009


Paris Air Show, 15-21June 2009

IMDS, St Pettersburg,Russia 24-28 June 2009

ISSUE RELEASE DATEFebruary 2nd

Advertisement bookingdeadline – Jan. 5th

Advertisement materialdeadline – Jan. 16th

ISSUE RELEASE DATEMarch 2nd

Advertisement bookingdeadline – Feb. 2th

Advertisement materialdeadline - Feb. 16th

ISSUE RELEASE DATEMay 1st

Advertisement bookingdeadline – Apr. 3rd

Advertisement materialdeadline - Apr. 17th

ISSUE RELEASE DATEJune 1st

Advertisement bookingdeadline – May 1st

Advertisement materialdeadline - May 18th

C A L E N D A R C A L E N D A RISSUE 5AUGUST 2009

Multi-Role Fighter pro-grammes:Big Ticket Air Superiorityin Asia

Night Vision:Weapon Sights, Goggles &Binoculars give soldiersoutstanding reach

Frigates & Destroyers:Large Surface Combatantsto patrol the sea lanes

Affordable MilitarySpace: Communications & recon-naissance strategies forevery pocket

Chinese MissileDevelopments:Domestic advancement &overseas acquisition

Civil CBRN Defence:Countermeasures & capa-bilities in Asia

ISSUE 6SEPT/OCT 2009

AEW Aircraft:Securing the skies withthe best airborne eyes

Light Armour AFV:Combining rapidlydeployed mobility withcombat capability & sur-vivability

Naval Self Protection:Ensuring the Flag is flownwith confidence

Battle ManagementSystems:Extending C2 from theoperational headquarters,down to the individualvehicle & soldier

Korea’s Armed Forces:Watching across the DMZ

North Korea and denu-clearization:The Role of the US &regional powers

ISSUE 7NOVEMBER 2009

Tactical Airlift &Transport AircraftReview: Ensuring deliv-ery, whatever the weatheror airfield

Anti-Armour Weapons:Manportable & platformlaunched options

Naval Land AttackSystems: Missile &Gunnery options to controlthe Littoral Battlespace

WearableCommunications:Giving the soldier effec-tive, light weight commu-nications

Thailand’s Armed ForcesModernisation Plan

The competitive Asiandefence market:Winners & Losers in theindustrial landscape

ISSUE 8DEC 2009/JAN 2010

MANPADS

Combat Engineering:Ensuring BattlefieldMobility

Offshore Patrol andFast Attack Craft:Pocket sized ‘Giant Killers’& Littoral Policing

HF Technology:‘Everyman’ Satcom alter-native for the battlefield &strategic back-up

Malaysian ArmedForces:Continual renewal &enhancement

Nuclear trafficking:Countermeasures in theFar East, includingMegaports Initiative.


BRIDEX, Brunei, 11-16August 2009

TADTE,Taiwan, 13-16August 2009

MAKS, Moscow, Russia18-23 August 2009


DSEi, London, UK, 8-11September 2009

AUSA, USA, October2009

Seoul Air show, Korea,20-25 October 2009


Defence & Security,Thailand, 4-7 November2009

Milipol, Paris, 17-20November 2009

Dubai Airshow, 15-19November 2009


LIMA, 1-5 December2009, Malaysia

ISSUE RELEASE DATEAugust 3rd

Advertisement bookingdeadline – July 3rd

Advertisement materialdeadline - July 17th

ISSUE RELEASE DATESeptember 1st

Advertisement bookingdeadline – Aug. 3rd

Advertisement materialdeadline - Aug. 14th

ISSUE RELEASE DATENovember 2nd

Advertisement bookingdeadline – Oct. 2nd

Advertisement materialdeadline - Oct. 16th

ISSUE RELEASE DATEDecember 1st

Advertisement bookingdeadline – Nov. 2nd

Advertisement materialdeadline - Nov. 16th

PLEASE SEND THE MATERIAL TO:Asian Military Review

Media Transasia Thailand Limited75/8, 14/F, Ocean Tower II, Soi Sukhumvit 19,

Sukhumvit Road, Klongtoey Nue, Wattana,Bangkok 10110. Thailand.

Tel: (662) 2042370. Fax: (662) 2042391.

PRINTING : BY OFFSETBleed and Trimmed sizes : The publisher reserves theright to trim up to 6mm off each edge of each trimmedpage dimension. Type matter and illustrated material notintended to bleed must be kept to this tolerance. Bleedinsertions accepted only for half-page units or larger.

Two page spreadTrimmed Size 11 1/4” x 16 1/2” (286mm x 418mm)Bleed Size 11 1/2” x 16 3/4” (291mm x 426mm)

Full pageTrimmed Size11 1/4” x 8 x 1/4”(286mm x 213mm)Bleed Size11 1/2” x 8 1/2”(291mm x 216mm)

Full pageNon Bleed Size10 1/4” x 7 1/4”(260mm x 184mm)

Half page(Horizontal)5” x 7 1/4”(127mm x 184mm)

Half page(Vertical)10 1/4” x 3 1/2”(260mm x 88mm)

One-third page(Horizontal)5” x 4 3/4”(127mm x120mm)

PRINTING REQUIREMENTSMaterial required : Original artwork with transparencies or colourseparated positives with progressive proofs. Films should be rightreading, emulsion side down using a screen of 175.

Materials can also be provided electronically. Digital Artwork - AdobeAcrobat PDF file is the preferred format with images at a minimumresolution of 300 dpi in CMYK and all fonts embedded. Detailed spec-ifications are available on request. A hard copy colour proof generat-ed from the submitted file(s) MUST be supplied.

A D V E R T I S E M E N T S I Z E S

Note:

Requested positions : 10% extra and subject to availability

Spot Colour : 25% extra over B&W rates for each additionalcolour (Basic process colours only).

Frequency discounts : Applicable on multiple insertionswithin one year of the first insertion.

Bleed : 5% surcharge for bleed advertisements.

Special advertising : Quotes available upon request

Special Positions (Euro - € )(Frequency more than 6x)

Outside Back Cover: 5900

Inside Front Cover: 5525

Inside Back Cover: 5325

GENERAL TERMS AND CONDITIONS

Agency commission:10% of gross amount

Payments:Accounts are due 30 days from the date of invoice.All payments must be made in U.S. Dollars bycrossed cheque or draft to :

Media Transasia LimitedRoom 1205-1206, 12/F, Hollywood Centre,233, Hollywood RoadSheung Wan, Hong Kong SAR.Tel : (852) 2815 9111. Fax : (852) 2851 1933.

Overdue bills:A delinquency charge of 1.5% per month will bemade on any bill outstanding for more than 30 daysfrom the date of invoice.

Tax/VAT:Will be billed additionally where applicable.

A D V E R T I S E M E N T R A T E S ( E U R O - € )

Colour DPS FP 1/2Pg 1/3Pg

1-2x 8750 4475 2675 2000

3-5x 7850 4000 2400 1825

6-8x 7375 3750 2225 1350

>8x 7000 3525 2100 1200

Black & White

1-2x 5925 3100 1825 1400

3-5x 5275 2775 1625 1250

6-8x 5000 2625 1540 1200

>8x 4725 2450 1450 1125

HEAD OFFICE, EDITORIAL OFFICE,AND GLOBAL REPRESENTATIVES

Please direct all communication to: Asian Military Review Tel : (662) 204 2370Media Transasia Thailand Limited Fax: (662) 204 239114 Floor, Ocean Tower II, Email : [email protected]/8, Soi Sukhumvit 19, [email protected] Road, Klongtoey Nue,Wattana, Bangkok 10110, Thailand

Editor: Mr. Adam Baddeley Tel: (44) 1945 430 184E-mail: [email protected]

W O R L D W I D E R E P R E S E N T A T I V E S

Australia Charlton D'Silva, Tel: (61 2) 9252 3476Mass Media Publicitas Fax: (61 2) 9252 8456

E-Mail: [email protected]

France/Spain Stephane de Remusat, Tel: (33 5) 3427 0130REM Europe Media Service Fax: (33 5) 3427 0131


Germany/Austria/ Sam Baird, Tel: (44 1883) 715 697Switzerland/Italy/UK Whitehill Media fax: (44 7770) 237 646


Israel/Turkey Liat Heiblum, Tel: (972 3) 570 6527Oreet - International Media Fax: (972 3) 570 6526


India Xavier Collaco, Tel: (91 11) 2686 8775Media Transasia India Limited Fax: (91 11) 2686 7641


Japan Mikio Tsuchiya, Tel: (81 3) 5456 8230MHAS Media Fax: (81 3) 5456 0120


Philippines Clang Garcia, Tel: (63 2) 638 8374AdReflex International Fax: (63 2) 687 4851


Russia Alla Butova, Tel/Fax: (7 3832) 180 885NOVO-Media Ltd, Mobile: (7 960) 783 6653

Email: [email protected],[email protected]

Singapore/Malaysia Dr. Rosalind Lui, Tel: (65) 6458 7885TSEA International Mobile: (65) 9886 3762


South Korea Young Seoh Chinn, Tel: (82 2) 481 3411/12/13Jes Media International Fax: (82 2) 481 3414


Scandinavia/Benelux/ Karen Norris, Tel: (44 1435) 884 027South Africa T K Associates Mobile: (44 7950) 029 742


USA (West/South West)/ Diane Obright, Tel: (1 858) 759 3557Brazil Blackrock Media Inc. Fax: (1 866) 263 2527


USA (East/South East)/ Margie Brown, Tel: (1 540) 341 7581Canada Margie Brown & Associates. Mobile: (1 540) 341 7582

Email :[email protected]

2009 media - worldsecurity-index2009 media information asia pacific’s largest circulated defence...

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