2009 Project Portfolio

Packaging design

Milk. Strategic design consultants

Contents

We area multidisciplinarydesign agency.Our expertise includes branding,media branding, print, packaging design and creative communication strategies.We help our clients, both localand international,to be distinctive by developing effective communications through trademarks, brand identity, packaging and advertising.We work in a wide scope of design spheres that helps us incorporate the experience and competencyin different disciplines when working at all the projects.We like listening and asking questions. We enjoy giving answers that become effective solutions of the tasks that our clients set.And we believe that thesestrategic solutions should be visually glorious.

Projects:

Lorelle220VХОDALactomun / LaciumSorbexAllotonAflazinKozatskiLegka KhodaChumakNestle JoeNestle KitKatRuna

Milk. Strategic design consultants We developed:Audit of the existing packaging, Logotype redesign,Packaging design, Visual brand language, photography

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Lorelle / preserved foods

Task: Restyle packaging and make it more premium looking to moveinto higher-priced segment. Increase sales volumes. Solution: logo redesign, colour palette correction, developmentof new brand attributes, higher quality of photography execution.

Milk. Strategic design consultants

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We developed:Logotype redesign, Packaging designMade for Saatchi & Saatchi advertising agency

Task: Refresh existing packaging accordingto the brand’s repositioningand further relaunch. Solution: Logo redesign, brand visual identity development, color coding of the product line.

220V / low alcohol drinks

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Milk. Strategic design consultants We developed:Existing packaging audit,Packaging redesign, Correction of basic elementsХОDA / Organic Georgian drinks

Task: Refresh existing packaging to change consumers’ attitudes towards the brand as a higher quality brand. Solution: Typography correction, color coding correction,label layout correction.

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Milk. Strategic design consultants We developed:Competitive analisys, Logotypes, Packaging design, Visual brand language

Lactomun, Lacium / packaging for pharmaceutics

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Task: Create a packaging line for a new brand of selective probiotics of the premium segment, new to the Ukrainian market. Develop co-branding standards along withthe identity of Ecologic production company.Create brand attributes that would enable line extension. Solution: Development of brand attributes relevantfor the target audience based on the competitive analysis. Color coding development, logo design, packaging design, creation of visual language of the brand.

Milk. Strategic design consultants

Sorbex / launch of new sorbentWe developed:Competitive analisys, Logotype, Packaging design,Creative Strategy for the launch campaign, Advertising campaign for the brand launch

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Task: Launch the brand.Develop packaging for the new product, advertising campaignfor its launch, transmit the quality of this sorbent through premium packaging. Solution: Development of brand attributes relevant for the target audience. Color coding development, logo design, packaging design, creative strategy and advertising campaign (TV, OOH, press,POS materials).

Milk. Strategic design consultants

Alloton / line extensionWe developed:Design consulting,Packaging design

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Task:Design packaging for the extended product line basedon the brand attributes developed by another company. Solution:Development of additional brand attributes.Defining color coding withinthe product line.

Milk. Strategic design consultants

Aflazin / medication launch Kozatski / packaging redesignMilk. Strategic design consultants

We developed:We developed:Audit of the existing packaging, Packaging design, IllustrationCompetitive analisys, Logotype, Packaging design, illustration

Task: Develop packagingfor the launch of new medication (uroseptic); differentiate the brand from the existing medications with similar functions. Solution: Logo, color coding definition, illustration development.

Task: Work out correctionof the condoms’ packaging,make it more premium-looking. Solution: Defining brand attributes relevant for the target audience, total redesignof the existing packaging, new logo, and higher quality illustration.

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Milk. Strategic design consultants

Task:Create and launch new hosiery brand of “Ukraina” Zhytomyr Hosiery Factory.Solution: Created brand name,brand attributes relevantto consumers, color identification system within the line. 16 17

Legka Khoda (Light Step) / brand launchWe developed:Brandname, Logotype, Existing packaging audit, Design consulting,Visual brand language, Packaging design

Milk. Strategic design consultants

Чумак / redesign of all products in all existing lines We developed:Audit of the existing packaging, Design consulting,Packaging design

Task:Bring the brand attributesto common denominator,expand the product line design Solution: Development of additional brand attibutes, color coding correction, packaging redesign.

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Milk. Strategic design consultants

Nestle / Joe. New taste launch.We developed:Packaging redesign, Packaging line extensionIllustrations

Task:To create packaging of Joe chocolate bar new tastes for their launch on the Ukrainian market according to the existing brand identity. Solution: Packaging redesign, new color coding for the whole product line, development of new illustrations.

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Milk. Strategic design consultants

Nestle / KitKat Fresh Foil launch We developed:Creation of verbal definition for a new denominator-sign, Logo design for denominator-sign.Packaging refreshment.

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Task:To develop special sign-differentiator for the launch of KitKat barsin new foil packaging. Develop verbal definition of new packaging quality. Solution: Developed the definition “Fresh Folga” (Fresh Foil). Created the sign-differentiator based on the name. Packaging design of new KitKat Fresh Folga bars that emphasizes new material the packaging is now made of.

Milk. Strategic design consultants

Task:Design packaging for the extended product line on the basis of brand attributes developedby another agency. Solution: Correction of brand attributes, development of additional brand attributes, color coding within the line, correctionof photography style.

Runa / line extension

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We developed:Existing packaging audit, Design consulting,Packaging design

Milk. Strategic design consultants

Milk. Strategic design consulting.4 Chapaeva Str., office 801030 Kyiv, Ukrainewww.milk.uaTelephone: +380 44 234 7902